Preparing Yourself to Be Googled

admin    Google Optimization     Googled, Preparing, Yourself

Preparing Yourself to Be Googled

In this fast pace, high tech world of ours, more and more folks are turning to one single resource that will allow them to identify and evaluate other folks and their Internet expertise. It’s called “being Googled”! Being Googled is the new trend of evaluating someone whom you are considering to do business with on the net. How do they do it. Its rather simple, they go to their Google browser, type in your name, and see what appears.

Unfortunately, if you have not prepared yourself to be Googled then more than likely they will not be doing business with you. The question we are now confronted with is: “How does one prepare themselves to be Googled?” Therefore, the objective here is to be readily available when Googled. Obviously, preparing yourself to be Googled on the net is rapidly becoming a high demand, and the term being used to prepare yourself on the net is “You,Inc”. So, how does one go about getting themselves “You,Inc” on the Internet? Believe it or not, it is not all that difficult, and you can do it for pennies. Just follow these six easy steps.

STEP ONE: The first website you want to visit is EzineArticles.com Here you will be asked to write a article that will be published. Pick what ever subject matter you have any expertise in. It does not matter what the subject is, fishing, cooking, stamp collecting, Internet Business, writing a story, fiction or fact, what ever. The point is you want to get into the search engines. EzineArticles.com is FREE. Write something that will show who you are. Your article must be a minimum of 250 words and can be up to 5000 words.

STEP TWO: Next, go to linkedin.com This site helps verify who you are. It allows you to be identifiable. It connects you to your people, or in other words, it links you to the net, thus the name linkedin.com Take your time here. Pick your connections wisely. Are they people you want to be identified with? Do they have some Internet connections? Are they business oriented? Are they business owners? Are they positive folks? You will want to develop 20 or more links at this site. By the way, this site is FREE as well.

STEP THREE: If you already don’t have one, go own you space at Facebook.com This is an important task. Make sure you complete all of the requirements here. Fill in all of the blanks. Have fun while you are doing this. Remember, folks will be reading you. Let me give you a tip here. I would imagine the reason you are doing all this is to promote your Internet business. However, this is not the place to do that. If you Facebook is filled with nothing but business it will be a big turn-off. This site is not about business, it’s about you. This site is FREE as well.

STEP FOUR: Own your own site. Build your own website. There are a lot of website builders out there that are comparatively easy to use and affordable. One site builder I would feel comfortable in suggesting can be found when you join intuit.com Whatever the case, if you are going to do business on the net, then you need your own site. If you just want to build a personal site, that’s OK as well. The point here is you want to own your own site.

STEP FIVE: Buy your name. Own a URL with your name in it. Such as (yourname).com Mine is jmikejones.com Although you can buy your name with a lot of endings such as .net or .info I would suggest you stick with .com. There is no need to spend a lot of money owning a lot of spots. You will find that .com will be sufficient. As you go about doing this you may find your name has been bought by someone who has the same name as you do. That’s OK, simply add a number to you name such a yourname010.com. Once again, the objective here is to get your name out there.

STEP SIX: Build your own blog. Blogging is big on the net. It allows you to add thoughts and info on a daily bases. You can develop your own group of bloggers, you can join other groups of bloggers. Bottom line is you can put your info out there each and every day if you want at no cost. And it is another way of letting the world know who you are and what you are about. Word of caution here, think professionally when you are blogging.

PROFILE TIPS: First and foremost: The big secret in being successful is remembering the law of attraction. What you put out there is what you are going to attract. Think about who and what you are.

Secondly, be normal. Have fun out there, enjoy what you are doing. Let people know that life is good.

Thirdly: The main reason you are doing this is to promote a business however remember that people love to buy but hate to be sold. So put relationships first, business second. Spend time making new and old friends out there.

Another little tidbit of info I love to pass along is understanding the law of attraction. What you put out there is what

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Real guide to save yourself from google click fraud punishment

admin    Google     Click, fraud, From, Google, Guide, punishment, Real, Save, Yourself

Many web site owners are getting their Google Adsense account terminated when they have done nothing wrong to deserve the punishment. Considering the money that they are getting from Adsense, they would certainly want to get back into it.

Considering the money to be made with Adsense, it is no wonder that they would want to get back into it.

It is that same consideration why the Google Adsense click fraud is thought of and why many people are getting into it.

Click fraud is the act of clicking on ads for the purpose of costing the advertiser money. It is simply the same as paying out cash for false leads. Many people website owners are aware of this fraud and are sharing the same sentiment that this is the one big problem that Adsense is facing.

How do you prevent being involved in this fraud?

Majority of web hosts are offering access logs. Once this is offered to you, it is necessary that you hand it over to Google as well. This allows them to look for any suspicious activity on your site. Problems like this are very serious and giving it to them is saying that you would want to help them in any way you can in solving the problem.

It can also help if you have a click monitoring software. If you do not have one yet, you should try and get one. There is absolutely no major factor preventing you from having one because most of this software is free.

As usual, all the information you have received should be turned over to Google. This is showing Google that you too are fighting against click frauds and is in no way a part of it.

Study your server logs and watch for any activity that seems suspicious. Report anything that you may find odd, may it big or small thing.

You may want to consider disabling ads for your own IP address and local geographic area. This will certainly prevent accidents and will not make Google mistake another user as you. You can do through a htaccess file. This will avoid Google mistaking as clicking on your own ads and be kicked out because of it.

Keep your Adsense off on pop ups and pop unders. Your ads should not be displayed on content sites that promote illegal activity or tampering of the legal rights of other people or business. Included in this are the content that is considered adult and gambling ones. If you think that you may be breaking this rule, immediately remove your content or Adsense from the web page.

Be truthful and confess up to Google about times when you might have clicked on your own as, whether accidentally or intentionally. Or the times when you have done something that is against the Terms of Service that they are implementing. Be honest about anything that you may have done that is wrong. Confessing is way better than Google learning about it eventually. It would mean eventual termination and no getting back what you have worked so hard for.

Do not tell your family or friends about Adsense on your website. Chances are they may start clicking on them to help you make money without you knowing it. They may be doing more harm to you than help by trying it in the first place.

If ever someone you know chanced upon your Adsense, make sure they understand that they cannot click on your ads under any circumstances. It would be wise to brief them on important things about Adsense and what not to do with them.

Most pay per click networks have different measures in hand to protect website owners against click frauds. Other search engines can track more than 50 data points, IP address, browser’s information, user’s session info and pattern recognition. They also have “systems” available that detects fraud. Not to mention the specialized teams monitoring how things are going and helping advertisers stop click frauds.

Google offers suggestion on how to avoid click fraud. Using “negative keywords” can be used to keep your Adsense showing on products and services that are in no way related to yours. Adding tracking URLs to your links so you can track the traffic coming from Google.

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 Do not be caught in the Google click fraud. Be aware and be wary.

What you Need to Know to Promote yourself Through Search Engines in Poland

admin    Google     Engines, Know, Need, Poland, Promote, Search, Through, Yourself

The popularity of different search engines among Polish internauts

The popularity of search engines in Poland is frequently measured. Recent information can be found on different web sites such as ranking.pl or Megapanel PBI/Gemius. The analysis confirms that Polish people use not only global but also local search tools. The very recent research (from May 2007) shows distinctly that the most popular search engine is Google.

The popularity of search engines in Poland according to domain compares (http://www.ranking.pl/index.php?page=Ranks:RanksPage&stat=212|OW) the domains which drive the most visits on Polish websites. The comparison of search engines according to most popular search engines (http://www.ranking.pl/index.php?page=Ranks:RanksPage&stat=213|OW) that are used, show very similar results. In Poland there is a local version of Google which improves in ranking of popularity since it appeared (e.g. in 2004 the popularity was estimated at 42%, a year after more than 69%, while now it is more than 86%).

The second place (receded from the first one) belongs to Onet Szukaj (Onet Search), very similar to WP which occupies the third place (it uses the technology of Netsprint.pl) and gained its popularity through long time of being present at the market. These search engines are parts of important portals (www.onet.pl and www.wp.pl accordingly) from which Polish Internet began, and which offer to their visitors, through many years of their development, several services (email, chat rooms, instant messaging, news etc.). Among the internauts who use these search engines are both very loyal users and those who are just real beginners. The fourth in the ranking is Interia.pl – the search engine which is the part of well a known Polish portal which uses Google technology. These are followed by MSN, Szukacz.pl, Yahoo, Gooru, Altavista and others… but because of a rudimentary market share, are showed here only to present a complete data. Summing this up, when planning SEO / SEM activities in search engines used by Polish internauts, there are three which are worth to pay attention to:

- Google.pl,

- Onet Szukaj,

- WP / Netsprint.pl.

The way of using search engines by Polish internauts

The tendencies observed in the way search engines are used in Poland overlap with those of international users. The Polish use search engines much more often, more effectively and frequently. They not only make more accurate and detailed queries but also perceive the listings as a reliable information not just random combination of links. They are able to notice the differences between organic listings and sponsored links, which they are (surprisingly?) willing to click since it is one out of two (beside button) most popular (and well tolerated) ways of online advertising. According to Gemius (2006) 82% of search engines’ users click on paid links. Polish internauts, as well as international ones, concentrate on the first three pages of searching results and usually they click on top three links. The research of Visual attention to Online Search Engine Results (http://www.checkit.nl/pdf/eyetracking_research.pdf) illustrates these observations in details.

How long a statistical Polish internaut spends on searching on Internet? According to the research of Gemius (held in December 2006) the average user uses Google (since it is the most popular search engine) about 5 hours, 5 minutes and 39 seconds monthly. However, this time is not only spent on searching but also on using mailbox on gmail.com, Google Maps, or services such as blogger.com. On average the internauts spend 3 hours 2 minutes and 29 seconds on the search engine’s website. In comparison, Onet search engine is used 32 minutes and 47 seconds monthly, WP search engine 21 minutes and 58 seconds, while Szukacz.pl is used only 5 minutes and 26 seconds a month. Taking into consideration the average duration of page view internauts use Google similarly to other search engines, however the number of page views per user is different. Google search engine has here predominance. On average there are 101.18 page views monthly, while for the second Onet and fourth Interia it is just 18.27 and 17.83 accordingly.

The most popular keywords in Poland

It is well known what Polish internauts use to search through the Internet and how they do it, the only question is what they generally look for. The most popular keywords in search engines are regularly updated – e.g. in case of Onet (http://boksy.onet.pl/ranking.html) on a weekly basis. The most popular subjects searched for in polish search engines are erotica, entertainment (for example, surnames of popular stars, music files, funny videos, etc.), season entries – connected with current events in the country, or information such as weather, train timetable, loans, work and… search engines! Car related phrases and tourism are very popular as well.

The use of search engine optimization and search engine marketing in Poland

More than 75% of Polish companies (a poll made by Bluerank) use search engine optimization (web positioning and optimization) to improve the visibility of company website at the search engine ranking pages. In addition, half of the examined companies have executed advertising campaigns (PPC) with the use of sponsored links on Polish and international search engines. Polish experts claim that the budget use for this kind of advertising reaches 20% since SEM is the leader of e-marketing. It is because of low costs and efficiency but first of all, perceived by common internauts as practical and useful (according to Gemius actually 29% of all users like paid links and click on them).

The most competitive branches in Poland when talking about SEM activity are finance, tourism, car industry, IT, entertainment, healthcare, real estate and e-commerce. Because of this competitiveness the costs of advertising are much higher than in the less popular areas. The cost of promotion is changing also because of the time period. During festive time, such as the second half of December, the costs increase because of huge popularity of sponsored links, especially in the retail area. Tourism has its ‘raise and fall’ depending on season. The holiday time is very crucial (June-August), New Years Eve, as well as winter holidays (February). Finances are in good condition through the whole year (there is always competition) but taking into consideration IT there is minor stagnation between II and III term, so it means the sponsored links might be cheaper at that time. There is a great dependence not only according to the branch but also country, habits of a certain community and calendar of events.

Advertising opportunities in Polish search engines

The most diverted offer of search engine advertising in Polish Internet has Netsprint.pl/WP, which offers to advertisers not only PPC campaigns and banners but also very recent “phone link” (pay-per-call solution) and many others – unusual ways of advertising on the search engine results pages with the content modified according to requirements of the campaign. A very good example is the action called “AIDS search engine protection“. Netsprint is a quite flexible partner in this kind of negotiation, in contrast to Google.pl which is constrained to follow strict rules of the corporation and not to come forth obligatory limitation in the field of SEM.

The great advantage of Polish Google (in comparison with the other already mentioned here search engines) is large simplicity of usage – not only for internauts searching through the Internet but also for advertisers who conduct PPC campaigns. The administration panel is comprehensible, intuitive in use and useful. It gives a wide range of possibilities in setting up the advertising campaign – especially while targeting. Netsprint’s panel is the least useful but there is a possibility to get free pieces of advice from search engine’s consultants.

Google does not offer all of the ways of advertising which is used for example in USA. Polish SEM activity with the use of this search engine is mainly focused on AdWords. AdSense is not so popular – mainly because there is not enough websites and unsatisfactory quality of them in the Google network. In Poland, there are not only popular and worth reading newspapers, magazines or professional bulletins, but also different private, “hobby like” websites with low popularity and high risk of fraud clicks, which expose advertisers on incidental expenses.

The advantage of search engine of Onet (in comparison with WP) is an advanced possibility to target ads and well described user profile. According to the data from a search engine – among the total of 11 million of Polish internauts, 650.000 use exclusively Onet (Megapanel PBI/Gemius research from 2006/2007). A very unique feature of this portal is a section called Onet.eu, which is intended to visit by Polish people who live in the United Kingdom. In case this is an interesting target group, it is worth to take into consideration contextual advertising there through OnetKontekst.

Search engines and SEM in Poland – predictions for the future

For a few years now Polish search engines have been trying to follow the example of American companies and developed markets of Western Europe. When improving local search engines and ways of SEM advertising, Polish people follow the best practices of Google in the range of searching and advertising products. This trend should remain and hopefully soon in Poland there will be a lot of high budget campaigns in search engines. However, even today we can observe constant, increasing need for Polish SEM agencies’ services among foreign companies. Those SEM agencies are familiar with the specific character of Polish market, they are relatively cheap and have all the competencies needed to promote foreign brands, products and services in search engines in Poland.

“As far as the international cooperation is concerned, our company takes part in projects which integrate actions of search engine marketing for one brand in different European countries. We are adapting the campaign of sponsored links to Polish reality in the Internet as well as planning the marketing activity of international companies from the scratch on the Polish market” – says Maciej Gałecki, CEO of Bluerank, SEM agency in Poland. “We are open to all different forms of cooperation in the field of promotion by using search engines in Central and Western Europe”.

Twitter Marketing – Brand Yourself On Twitter

admin    Twitter     Brand, Marketing, Twitter, Yourself

It is safe to say that Twitter has taken the world by storm.  Everybody, from school kids to senators, and from athletes to evangelists is on Twitter these days.  Nobody wants to be left out… not even politicians whom one would have thought have more important things to do with their time.

For Business professionals though, Twitter is all about branding and marketing.  The Business professional should be asking: ‘what’s in it for me?’

If used the right way, Twitter can truly be a most effective tool to reach a global market numbering in the millions.  Get it wrong though, and you’ll just be seen as one of the many spammers out there.

The sad thing is that everyday, I see many businessmen and women making mistakes that I am sure are hurting their businesses.  But because everybody else is doing the same thing, they carry on going down the slippery slope.

Do you want to use Twitter the right way?

I’ll take it you answered ‘YES’ to that question.  It really is not very difficult to use Twitter effectively.  The first thing you have to do is forget how everybody else is using Twitter.  As a business professional, your focus on Twitter should be about branding and marketing. Let’s start with branding.  

How do you go about branding your business in the real world?

How do you relate with your customers and clients?

What kind of people are you happy to be associated with.

Are there any particular events and issues that you are passionate about?

Do you have a website and a blog?  Do they provide a consistent message to visitors?

The minute you stop to think of Twitter as an isolated tool you will be in a much better position to see the big picture.  It is the big picture that will give you an edge over your competition.

Lots of business people have benefited from taking a step back and looking at things from a different perspective.  Some are able to do it on their own, while many others appreciate a little guidance along the way.  It is important to get all the help from the right sources.

Have You Considered How You Will Position Yourself In Social Media?

admin    Social Media     Considered, Media, Position, Social, Yourself

If you dive into social media without making a plan, you’ll make more mistakes than you need to. After all, you don’t want to go through a social media identity crisis in front of all the world to see.

Before any social media marketing campaign, and online presence, is launched, you need to decide what it is you want to project. How will you position yourself? What is it that you want to say? Who is the audience that you’re trying to reach? Since social media functions at its best when used to create relationships, think about the community that you want to engage, and how you want to present yourself to that community, before you jump in.

Now this is NOT license to take 6 months to get involved with social media. Honestly, with the pace this is all moving, the rules will have all changed again in 6 months! But it does make sense to take some time to plan out who it is you’re trying to reach and how you want them to perceive you.

When I began my journey into social media, I had some very clear objectives. I wanted to connect with direct sellers and direct selling executives, and provide a forum for the discussion of how to integrate social media marketing into the direct sales industry. I believe that social media will revolutionize the way that direct sellers do business, and I want to have a voice in the conversation. Knowing that, I created a social media strategy that took advantage of social media tools to reach the people I wanted to reach, and made an effort to provide useful information to these people.

So here’s how I did it.

1. I was already on Facebook. I had built a group of friends, colleagues, etc., and once in a while I posted status updates and notes about my business. Most of the time, however, I just engaged the community through the sharing of information, pictures, etc, developing relationships and reigniting old connections.

2. On Facebook, I also set up a fan page for my business, set up and publicized an application where users could send virtual gifts of our products to one another, and created “flair” with our company logo that I sent out to friends. We publicized opportunity calls through our fan page, and highlighted our charitable work here too. I taught our distributors how to use these tools to build their businesses.

3. I began checking Google Analytics for the traffic our company website received from Facebook. We are able to see where web traffic is coming from, and to see how long those visits last, what pages they are looking at, etc. As I’ve mentioned before, Facebook began to consistently rank among the top 5 referrers to our website, with a visit length of 3-5 times the length of any other referrer. The pages that were most visited were our product and opportunity pages.

4. I enhanced my professional profile on LinkedIn, since I was going to begin actively using it. I joined groups on LinkedIn that were relevant to my industry.

5. In January 2009, I began this blog. I researched on the web the discussions going on about social media and direct sales (there isn’t much, unfortunately) and began to add my voice to the discussion. I published all posts to my LinkedIn profile, to my Facebook profile, and to LinkedIn groups that I had joined that were relevant to the direct sales industry. People began commenting on my blog posts, as well as in the LinkedIn groups. I have tried to personally respond to all commentors, in order to continue to develop the relationship.

6. I joined Twitter, and began to try to figure out the tool. I observed more than I posted at first, in order to understand the cadence and the unspoken rules, and slowly began to add to the discussion. I searched for direct sellers and began following them. Many began following me back. I also began to follow giants in the social media world, so I could learn from them. All the while, I tried to add my thoughts about direct selling and social media, as well as helping out people in any ways I could, with all of my knowledge, whether related to direct sales/social media or not. I quickly learned that even with the little I know, I know more than some others about certain things, and so I am generous in my sharing of information. I also take the time to read the profiles and personally respond to those people that begin to follow me. It helps me to better understand what will help my followers.

As a result of this strategy, I have had the great pleasure of connecting with many well-respected leaders in my field, and have helped many people with their businesses. I am learning a GREAT deal, and believe that I am helping to lead my industry into its future with social media marketing. For me, this is greatly satisfying.

I share this strategy with you today because I think it’s important to really think through what you want to project, in order to make the most effective use of social media tools. I am learning everyday how to do this better, and I think that the leaders in social media marketing are constant students. Social media is a great big networking pool, and when you jump in with just a little bit of preparation, you will develop relationships that are beneficial, and that enable a flow of information that positions you as a giver as well as a receiver.

Has this post helped you? I would love to hear how it has, and also how you have crafted your own social media strategy. Let’s learn from each other!

For more articles on this and other topics related to social media marketing and direct sales, visit my blog at http://liajen.wordpress.com.

MySpace Marketing Use The #1 Site on the Planet to Market Yourself

admin    mySpace     Market, Marketing, mySpace, Planet, Site, Yourself

MySpace is the most-visited website on the planet. Number One! That is not something to take lightly especially if you consider yourself an Internet marketer. Even if you are new to IM and just work on it here and there, you need to become familiar with the awesome potential of this beast to deliver you into the Kingdom of Riches!

However, as you might expect, where there are millions of visitors daily, there are a lot of failed marketing attempts. Here are some HOT tips for you to employ in order to maximize your MySpace marketing success:

Tip #1: Create multiple profiles.

-Do not simply create one, singular MySpace profile and then expect miracles. MySpace works through Attraction Marketing; that means that you need to make people like you. Creating multiple user profiles increases your odds of being liked.

Tip #2: Do not violate the MySpace user policies.

-In a nutshell: Don’t SPAM! Spamming will get your profile(s) deleted. Deleted profiles do not generate cash.

Tip #3: Sell yourself, not your product(s).

-If you want to excel at MySpace advertising, then you have to make as many of those 200 million+ others users like you. When they become your MySpace friends, then your marketing attempts are not spam. Do not try to sell them products or services on your profile pages; just make them like you.

Tip #4: Keep your profile pages professional.

-Make them fun. Make them cool. Just keep them professional. Remember that the reason that you are on the site is to earn CASH! Do get wrapped up in the MySpace realm and forget that you are not there to really make cyber-friends. You are a businessperson an Internet marketer. Keep your pages real and keep them professional.

Tip #5: Create blogs and videos about yourself.

-Remember that you are at MySpace to generate leads and sales. You need for the masses of people there to like you to want to be your “friend”. Show them yourself. Tell them about yourself. Once they get to know and trust you, you will have an easy time converting them into paying consumers. That’s the goal!

MySpace can make you loads of cash. It’s true! Just remember the rules of marketing first as you engage the site. There are a lot of interesting people there. It is easy to get distracted. You have to have a good plan and stick to it. Otherwise, you might find yourself making a lot of friends that you’ll never really meet and making no money.