At Least 7 Success Tips For A More Profitable Year, Online
At Least 7 Success Tips For A More Profitable Year, Online
“I learn something new every week – do you?”
Well that’s how I started this article in 2003, after my very first successful year online, as a full-time affiliate marketer.
Whilst each year following continues to throw up new challenges, there are still several ways of ‘doing things right’, that can improve your chances of success this year, whatever line of business you are in.
So what follows are essential tips to help you do just that.
So let’s begin with an obvious tip, shall we.
1. Plan
Plan what work you’re going to do, and stick to the plan.
A plan could consist of a set of daily activities – reply to your emails, visit a forum or two, create more content for your site – or it could consist of a set of activities you want to complete in a given month.
Whatever techniques or strategies you use, make sure you plan what you’re going to do first.
2. Try not to rely on one income source
Try not to rely on one source of income, or one website, or even one marketing strategy (only using Google AdWords, or only writing articles for example).
I have been relying on getting free visitors from my natural listings on Google for far too long. And now, due to recent changes in the way Google works, this strategy is failing.
Do you rely too much on Google, or a particular marketing strategy?
And what would happen if this strategy suddenly stopped working?
Make sure you put some alternative strategies in place, some alternative pillars of income, if you like.
3. Commit to learning
Commit to continuing to learn on a regular basis.
You can do this via an online forum, via a free ebook or website, or you can buy a suitable internet marketing product/service from a source that you trust and respect.
You can even find your favourite source of free articles and read the latest every week.
4. ‘Your attitude is everything’
Your attitude to success (and failure) is all important.
There are plenty of ways to succeed online, as you may well know; ultimately, however, what you do is not as important, as *how* you do it.
I’m talking about your attitude. A positive attitude, combined with persistence, and a willingness to keep on learning, will seriously improve your chances of success.
Here are a few pointers, to turn around your attitude, should it be necessary:
“Whether you think you can or can’t, you’re right!” – Henry Ford
“Stop wasting time on things you’re not passionate about.” – Phil Wiley from ozemedia.com
“Successful people KNOW the best way to ensure *their* success is by helping other people become successful… You earn money *only* through satisfying the needs and wants of *others*” – Boris Vene and Nikola Grubisa from TheMillionaireMind.com
(Note: after reading that statement I decided to create a helpful guide to buying digital cameras, for one of my affiliate sites. It helped both my visitors, who had a helpful guide to what is a somewhat confusing purchase, and it helped my business (via Google adsense advertising).)
“The only real mistake is the one from which we learn nothing.” – John Wesley Powell
Etc.
Get your attitude right, simple as that.
5. Continue doing things right
The tips below are some that featured in the original version of this article. Basically, if you get things right once then make sure you keep on doing them right.
6. Get right to the point with your website.
What is it’s main purpose? What is it’s secondary purpose?
7. Spend time on activities that make you money.
If you don’t know what activities these are, then find out.
8. Words still matter on the web.
Learn to write copy that is both clear and helpful to your site visitor, written with your voice, AND that the search engines like.
9. Backup your work
Backup your work on a regular basis.
This is a very easy thing to state, but a very difficult thing to implement. We all know that we should backup our files, our mailing lists, our databases, our websites, but how many of us do it!
So this tip applies to everyone, including me.
Again, backup your work.
Don’t just nod your head in agreement – do it!
Okay, that’s enough.
It’s now over to you to integrate these successful tips and strategies into your business life.
Keep learning, keep using the right tools, and keep persevering, and you will succeed online.
Wishing you your most profitable year, yet.
STEVE M NASH is the site owner of *the* directory of free SMS and SMS marketing sites. Find the latest versions of his free articles and email courses aimed at all
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New Year with New Google!
At the start of 2010, Google is planning to reveal its new and upgraded version of Google search – codenamed Google Caffeine. The Web giant first began carrying the tests on its new search engine in August 2009 when the developer`s preview was released to the public. Following four long months of fine-tuning, Google Caffeine is ready to be rolled out. Some claim, it already has! You might not notice any changes to the actual appearance of Google search engine when they are released. This is due to the changes affecting the way search results are indexed and ranked rather than the layout/design of the website. There have been small changes recently to the way Google website looks but it is a completely unrelated project. The changes in the search engine are credited to the new filing system GFS2 (Google File System 2). The works on this system have been going for the last 2 years and the system will help Google index more documents using less amount of time. What benefits would Google Caffeine bring to its regular users? News, information and other search results will be boosted by real-time search. Over the last few years, the time between the appearance of new sites/information on the Internet and their indexation on Google has been slowly decreasing and with the new Google search, they will appear pretty much in real-time. Thanks to the cooperation with the likes of Facebook, MySpace and Twitter, Google search results will show the most to-date material from these sites. In summary, users will benefit from significantly improved speed, accuracy and comprehensiveness. There would be more reliance on keyword strings to give better results thus the task for SEO professionals will become tougher! The question now is what the new Search Engine Optimization tricks are for the webmasters to take into account? Elise Koini for FamiliarHosting
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7 Ways Google Could Shake Up Your Year
Love it or hate it, Google has an enormous amount of influence over the way in which we find information, communicate with others online, and consume information on the web. Google is so big and powerful that when it announces a new feature, changes an algorithm, or updates its database, the ripples are felt world wide. So what can we expect from Google in 2010? We can expect it will start making waves again, starting with the full implementation of Google Caffeine which is expected to take full effect this month.
To help you be prepared, here are seven ways Google could shake up your year:
The Caffeine Update: Caffeine is one of Google’s biggest behind-the-scenes updates in more than three years, and is intended to improve the speed and accuracy of searching on Google. The beta version was launched back in August 2009, with users reporting a definite increase in search speeds, and an advantage for web sites with fresh content. Caffeine also seemed to reward information from social media sites like Facebook and Twitter, although since the beta in August it has already started including real-time search results in its regular organic search listings (see item #2, below). But the big question for small businesses remains – what will the impact of the Caffeine update be on their web site rankings? Historically, any time Google performs a major update, it tends to wreak havoc on search engine rankings and positions for a while.
Real-Time Search: in December 2009, Google announced that it has started using real-time information found on blogs, news sites, and social networking sites like Facebook and Twitter as a way of providing users with fresher, more relevant search results. This is great news for users, but what does real-time search mean for small business web sites? It means that if you have a “static” web site that doesn’t get updated very often, it’s likely that your site will fall into obscurity in the search engine results in favor of fresher, more recent information that Google finds elsewhere on the web.
Google Goggles: This is a new app from Google designed for use on mobile devices and cell phones that enables users to interact directly in real-time with Google. A user can simply take a picture with a mobile device and use it as a search query – no typing necessary! Google then provides search results based on the photo the user submitted for the search. Of course, this seems very promising and like it could be incredibly useful, but it also introduces an entirely new search method that doesn’t involve keywords or inbound links or any of the SEO elements that are typically important to Google.
Google Sidewiki: This tool shows up as a sidebar on your browser window and displays user-contributed information next to any web page. Users can read and write entries in this sidebar, and the comments are saved and displayed beside that web page when subsequent visitors view the page (but only if they have Sidewiki installed as well). The entries are not ranked with the most recent entries first; instead, they are ranked using a Google algorithm that ranks the most useful, high-quality entries first, and takes into account other criteria Google deems important. What type of effect this will have on a web page’s rankings in the search engines remains to be seen; for instance, what if you write keyword-rich entries beside your own web page? Or what if your competitors leave not-so-nice comments on your web page for subsequent visitors to read? This definitely adds another layer of complexity to managing your company’s online reputation, since now you need to monitor your web page comments in Sidewiki as well as all the other tracking & reporting you do for your web site and social media marketing efforts.
Google Place Pages: Another business resource to watch is enhanced Place Pages in Google, which extends your existing Google Local information into an online profile for your business. Although this provides your business with added visibility and content in Google (including video, photos, online coupons, etc.), the pages also display aggregated information about your business that Google finds elsewhere on the web. Monitoring your Google Place Page becomes important since you will need to check the accuracy of your Place Page. However, it is also a great opportunity to provide Google with the most complete, updated, search-engine-optimized information about your business.
Site-Loading Times: According to Google’s unofficial spokesperson, Matt Cutts, the time that it takes your web page to load into a browser window is now a much more important factor in your Google positions. If your web site is image-heavy or has been built with Flash, a tables-based layout, or contains local formatting code, chances are that your page download times will cost you in the Google search results. Now might be a good time to invest in a web site upgrade to convert your site from old, tables-based HTML to a new, cleaner, and faster CSS-based site with modular files for formatting.
Personalized Search: First Google introduced Universal Search, which included results not only from web pages, but also from images, videos, blogs, and other types of information on the web. Then Google introduced Real-Time search, as discussed in item #2, above. In addition to these two concepts, Google is now experimenting with something called Personal Search, where it can deliver specific results to individual users based on their search history and personal preferences. If this is truly the case, doesn’t that mean that each user will get a different set of results from the same search, tailored to what Google believes is that user’s personal preferences? This poses a very interesting challenge for companies trying to get higher rankings in the search engines – how on earth do you optimize for each person’s individual preferences? (Hint: you really can’t).
So there you have it; seven things that could cause some unpredictable results for small businesses trying to improve their rankings in Google. For now, the best strategy is probably to continue following established best practices and “white-hat” SEO techniques, provide great content on a regular basis, and keep building inbound links from quality sites. But don’t be surprised if your rankings bounce around a bit in the New Year as Google shakes things up.
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