The Yahoo – Google Battle – (Index) Size Matters!
The Yahoo – Google Battle – (Index) Size Matters!
Yahoo got more pages indexed than Google. And an enormous amount
more. It seems that the Yahoo index is more than twice the size
of the Google index. Recently this was also announced by Yahoo,
even though they generally don’t comment on index sizes.
However, a simple search for the word âthe’ in both engines
shows a huge difference. Where Google comes up with approx.
3,320,000,000 results, Yahoo spits out the huge amount of
10,200,000,000 results.
Ungoogle like, a couple of weeks later Google responded. Not by
word, but in silence. An enormous crawl of the net was performed
and even though it still says âSearching 8,168,684,336 web
pages’ on the google home page, it is obvious that they have
indexed a lot more pages.
These new pages actually were ignored by Google before but it
seems that the spider rules of google have been changed in order
to increase the index. Obviously this could not happen
unnoticed. And noticing it we did. Many sites are seeing reduced
traffic since Friday, August 19th, 2005.
Considering that Google has special rules for newly indexed
pages, (Simply said: no PR so PR is not taken into account when
determining the position of the page*) you can see lots of PR0
pages rank high that weren’t there before. Some of the sites I
monitor show a decrease in traffic of about 20 to 30%. If Google
indexed about 20 to 30% more pages then this explains the
decrease in traffic. These new pages get found, but the number
of searches has not increased. In other words, the amount of
traffic Google generates now is spread over 20 to 30% more
pages. High ranking sites lose traffic (especially content rich
sites) to all these new pages that have been indexed. In a next
PR update this lost traffic should be recovered partly I
believe, though all these new pages also contain new links so it
is a swag (Silly Wild Ass Guess) to predict what will happen in
the next PR update.
It is interesting to see how Google now made the fairly
commercial decision to respond to Yahoo’s increased index. A
leader sometimes needs to punch a challenger in the face in
order to maintain the respect of the group. They did this,
though for now it seems to be just a small punch, which makes me
believe we can expect more from Google.
*Controversial, not generally accepted, theory of mine.
About the author: Peter Faber is an SEO Consultant and works for
TextLinkBrokers. This article may be published only with working
links to http://www.textlinkbrokers.com and
http://www.i-brane.com.
Optimization of Website for Yahoo and Google is Challenge for SEO
Optimization of the website for both major search engines Google and Yahoo is a big challenge of SEOs. Both search engines have different algorithm to show the search result for search term. If a website would have better ranking in Google Search, while not in Yahoo. Its reason that a few of the techniques appreciated by Google, while some other techniques Yahoo like.
I’m doing optimization for the sites and experience that each search engines have different algorithm to provide search results for a search term and different evaluation factors to rank top website for a search term. Now I realize some important factors and want to share with you all. Some of the best techniques for both search engines are described below. What are those let see.
Google weighs the Title tag most, should be meaning full sentence to attract the visitors based on keywords. Put your keywords in description tag but should not be dense more than 2%-3% otherwise pages will remove from the search index or will degrade in rankings. Sometimes keyword tag ignore by Google, it does not much weighs to this tag. Google says “Content is King” therefore web pages which have more content appreciated and gives priority to be top ranked, but you much be sure content should be fresh and new, must not be copied from other cached web pages. Google gives importance to only relevant anchor text inbounds links. It measures the value of inbound link quality after that quantity. Other factor is their Google PR of inbound links. If you have more links from high PR pages, then you will have better search engine ranking for particular keyword or search term.
Yahoo gives importance to that pages which are keyword based URLs and weighs the website address as an important ranking factor if it includes keywords. Yahoo weighs the pages which have Title tag, Description META tag and Keywords META tag with keywords density, Yahoo looks for sites with keyword densities as high as 6%- 8%, put content on pages make keyword dense but sure not should be more than 8%. Try to get a no. of links whatever they have PR or not, more links top ranking is the trend of Yahoo Search. If you have these types of pages you can have better search placement in Yahoo Search Engine.
Using of heading tags like H1, and H2 are important for both search engines. These tags not only help for closeness of keywords but also help to make betters visibility to highlights your words and slogans.
Site Map makes it easy for search engines to spider website and accesses all of your most important web pages. Site maps should be accessible from your home page and kept up-to-date. Google supports and recommend to use xml sitemap (named sitemap.xml) and Yahoo supports and recommend also xml sitemap (but named ror.xml), should be available at root directory of your website.
Try the following SEO techniques to get better rankings in search result pages of yahoo and Google, and check regularly to see the effected results. If you see improvements in result then try to more effective, or if you don’t see any improvement then you have lacking any one the technique mentioned above. I know these techniques may be common for you but many of us may be not aware from all of these factors. And I’m sure you will definitely get improvements.
Why Google and Yahoo Foot Prints are Eliminating Everything but Your Business Card
In the old days I used to carry a laptop with an overhead digital projector. And sometimes a portable printer. I looked like a mercenary walking in. I still on occasion use the projector. But not much…same goes for my sales collateral, presentation, brochure, letterhead, portfolio and media packet.
First off it’s so much easier. I don’t arrive at a client’s office needing a baggage cart. I show up with my notepad, digital camera and recorder; all fit nicely in my pockets. I don’t carry a phone onsite since I am not an obstetrician or plumber. In fact I walk in with what appears to be just me because it is just me.
Sometimes they give me a quizzical look as if to say ‘didn’t you forget something?’ But unless they specifically ask, I don’t specifically tell. If we are at a conference table, I take out my pen and my small paper notepad and put it directly in front of me. To one side I lay my pocket recorder, and to the other my trick digital camera which I take from my shirt pocket. I’m not totally low tech…
I then take out my business card or maybe several if we are in a group. I lay them on the notepad. By this time more than a few in the room are watching and wondering what I will do next. Maybe perform some sort of magic trick and up will pop a laptop and projector and sales portfolio packet. As we do the obligatory handshakes and settle in, I slip my card across the table to my hosts. And smile.
“Do you have a resume or client list we can review?” is often the first question since they don’t know what else to ask.
“No,” I answer, “both are provided by Google and Yahoo.”
“Really?” they ask with raised eyebrows, “do you have a special deal with them?”
“No, just Google or Yahoo my name in quotes” I reply.
“And your resume is online?” they continue.
“No, just my history and work.”
At this point someone is curious enough to open up their laptop. They Google or Yahoo my name and look up, nodding their head affirmatively. What they see is what I have done. I could compile one myself in a resume format but why bother. My footprint or search results go on page after page. Depending on Google’s algorithmic moods, it can go on for dozens of pages.
As they click down the pages their eyes scan my article topics and they can see I write mainly business articles but also personal development, humor, sports, motivation and politics. I tell them my websites are simply self publishing blogs that store and house my article archives.
If they continue to scroll they will see many different websites where my articles are posted. All types of industries; auto, construction, health, real estate, pet care and even a few not so PG sites fortunately pretty far down the list…ha. Some political sites, some personal development sites and even an inspirational site or two. And a few radical ones, a few right wing ones and a few Jesus ones.
The advantages for me are many. First I don’t look like a salesman warrior loaded down with gadgets and briefcases inspiring fear as I prepare for battle. If I need a promo sheet, I have one folded up in my pocket just in case. I can use the wasted set up time to chat or start asking questions.
Second, I have a very cool business card that is simple, direct and just the right colors. It’s me. Third, they will never hear my cell beep or catch me stealing a glance down to see who called. What an insult. Fourth, I don’t distract everyone by looking for an outlet and setting up my gear. Ten years ago I would set up a mini office to impress. Today I don’t set up anything to impress. Google and Yahoo are nice enough to do that for me.
There’s an old sales tactic that asserts if you can get the prospect to do something active they become more involved and more likely to buy. Doing a simple Google or Yahoo search isn’t much but it is active. It’s also something they can do when I leave or whenever and wherever they wish. It’s something they can duplicate anywhere and something I have no direct control over. Because of all this, it’s credible. And (in)credible
Another important point to note is that I have a clean record. Not even a divorce, knock on wood. So by boldly stating ‘Google my name’ it shows that I am confident that no prison record will pop up. Unfortunately this tactic is not a good one if you do have a prison record…
If you Google my name you will find articles of mine in the London Daily News but no record of my being an inmate at San Quentin. That’s because I have had articles in the London Daily News but have never been an inmate at San Quentin. A simple Googling proves both. Thank you Google and thank you Yahoo for making my life so much easier.
You ever try to get a three prong plug into a two prong outlet without an adapter?
A Quick Look at the Yahoo, Google & Msn PPC Programs
The trinity of online marketing – Yahoo, MSN and Google are essentially search engines that help surfers come closer to the sites they are looking for, thereby also acting as middlemen between businesses and their customers. n order to attract search engine attention, web masters either optimize their website for organic results or go for paid placements, better known as PPC search engine marketing.
PPC search engine web marketing is especially helpful for the smaller players who can never hope to compete with their more affluent competitors, who with their huge websites and vast storehouses of content are bound to show up on the first page. PPC search engine web marketing evens the playing field by allowing the smaller players to display their ads alongside the organic search results. Yahoo, Google and MSN literally dominate the PPC search engine internet marketing playground.
Yahoo’s PPC search engine marketing works through an open auction, with the ads of the highest bidder getting the highest ranking. Of late they have worked hard to make Yahoo PPC search engine marketing into a more advanced ‘closed system’, which take in several algorithmic factors, like Click-Through Rate into their PPC advertising algorithm.
Google Adwords factors in both Click-Through Rates and maximum price bids into the algorithm of their ads. In addition to this, Google also reviews the quality of the landing page of the website. So, if you are participating in the Google search engine internet marketing, you will need to invest in a quality landing page, which has a good amount of keyword rich content.
MSN’s PPC search engine internet marketing ‘AdCenter’ is one of the most advanced search advertising platforms on the internet. Like Yahoo, MSN PPC search engine internet marketing is based both on the click through rate of the ad and its max bid price of the keyword.
Each search engine has its own clientele and therefore its own individual niche. A good web marketing campaign, therefore, focuses on all the three for consistent online success.
Yahoo, Google, Msn Bots Last Visit
These are advanced technique to monitor your website and bring your site on a top level of your business, to push back your competitor. In earlier ages of internet, when the requirement of connecting peoples and market on a point which give birth to world wide website also known as website, with it search engines bring new concepts of marketing with it. Those days till now peoples and subscribe search queries through internet search engine provided by Giant companies, such as Google, Yahoo, Msn, Aol etc. these logic made for visitors and a general internet user, beyond these search engine built there policies to get the best results for the end user, like a webmaster has to work on Search Engine Optimization, keyword marketing, link exchange, back links, directory submission etc. etc. but there was no tool to find, when the Search Engine has indexed your website, and at what point or what level of your site is. Day by day when a revolution in the IT business occurs, a open source and access to endless possibilities made available for the developers, which we have used and develop unique website for your services to let you know where your site stands. Internet Marketing Tools: * SEO Stats * Google Datacenter check * Google Pagerank Button * Googlebot last access * Sitemap Submitter * Ping Service * Spider View * Meta Tag Analysis * Links Check * Poll Service * Star Rating * Smilie Creator * Social Bookmark Tool * Link Preview * Yahoo bot last visit * MSN bot last Visit * SEO Monitor * Free Counter Just check your website rank and stats, each of our service generate code which you can copy and paste into your website template, it will help your site to get updated and automatically force search engine bots to crawl your website as soon a new content updated. Our services are free because we are working as a social worker of internet market to enhance our skills and experience. All the services you avail is free of cost until n unless we are working as a social worker. Yes we work as a paid developer on any project, depends on idea we do not work on duplicate stuff or the stuff which already in bulk, The advantage working with us is, we are not only highly paid developers, but we have numbers of satisfied clients and a professionally skilled peoples in our team. The services you can avail after signup: Yahoo, Google, Msn Bots Last Visit: The bots service allows you to check when a search engine bot has crawl your website, and how many pages they have indexed, Yahoo, Msn, Google and etc. The major search engines which index your website, and update the content for surfers to get more about your website. We have developed a service which helps you indicate your website stats. Website Star Rating: Star Rating , a nice rating system, only you have to choose a style and the code generate by our free tool service, just copy the code and use it anywhere in your website where you want to setup rating system. Poll Creator: Create poll’s for your website, its become easy to built your own poll system, it include instant preview, and completely customizable. Sitemap Submitter: With this tool you can directly notify Google, Yahoo!, Ask.com, MSN (Live.com) and Moreover.com about your new or updated sitemap file. Link Preview: Create automatic link preview from your media links, supported sites, youtube, metacafe revver, google, and veoh. It has also advance technology to check file extensions lik wmv, mpg, mpeg, asf. SEO Monitor: SEO Monitor is a stats system from SEO , we update your stats every 7 days and you look updates in your Page rank , pages indexed and back links! Simple and easy to create your SEO monitor now, add code in your web page which keep you inform about your website SEO. Top Sites: We update top sites, all sites running the services in your site are listed here, please check and contact us if your site is not listed. Google/Adsense Banned Check: Through this service you can verify the domain either its banned from Google search and Google adsense. Ping Service: A blog ping is just a piece of text, in simple words. It’ll contain your blog name and the url. It is usually prepared in the XML format. The servers that accept ping have special programs for accepting and processing these XML pings. To prevent a spam you need to wait a time to send a new ping. Google Page Rank Button: In order to add this free page rank checker tool to your web site and give your visitors the way to check the ranking of any pages, just copy the following HTML code and put it into your HTML document where you want the page rank button to appear of your website. Enter the URL of any website or web page to get its Google Page Rank. Remember, “www.domain.com” and “domain.com” may have different results.
Msn Marketing Msn is Above Google and Yahoo
Home Building Blog Journal Article
SEO and Marketing with MSN
Blog Building for the Remodeling and Home Building World
Search Engine Optimization Success
Why MSN Search Optimization Ranking is important.
Being directly involved in the understanding home building and remodeling success forums and blogs is a primary focus for myself. The goal of this article however is to help those looking to improve search engine optimization rankings as well as a primary focus on finding success with blog ranking and show why MSN rankings are important in search engine optimization.
The Blog world for the real estate market real estate market and the home building industry has really taken off and is now an established effective tool for sales and marketing. This is becoming a predominant success force even in the smaller home remodeling industry. The demand for being included in this blog world may be a very significant item for your growth in these fields. Stressed heavily is the high rankings needed on Google and Yahoo commonly known as the power players or the two main forces in rankings on the web. For blogs in the Home Building and real-estate areas I am stressing leaning more in the direction of MSN.
In the Home Building and Home Remodeling areas after researching many blogs (List of resources is after this article ) the evidence strongly is leaning toward successful blog effectiveness being better with MSN!
Why is the MSN Search Engine optimization so important?
MSN has taken a remarkable stride in its search engine optimization by targeting the younger generation including the beginning web site developers. The Microsoft Corporation has a potential marketing power that is starting to take effect. How? One prevailing way is when they included MSN Search into the home version of Windows XP. So those who have purchased a new computer (Younger Couples) are often searching via the MSN Search Engine option.
Who builds and buys homes? Younger Couples! They most likely purposes a computer recently including a Windows XP home package with MSN included.
Now that we have concluded to include MSN at the top of our search engine success strategies, the focus of this article is how to get top optimization with the search engine optimization force of MSN.
There are many elements to cover which will take Time, Understanding, and Planning To Do It, To Do It, To Do It, Right Job!
Sorry. I Have a Silly Song from the 80’s I believe in my head. If you know the title or the author can you let us know? articlesbase@remodelingsuccess.com
http://www.brandsconstruction.com/Blogb2/index.php
has other contact information.
What Can Help Us Shed Light and Find Success at Proper Search Engine Optimization?
When planning optimization for search engines and especially your MSN search rankings, consider placing heavy emphasis on using page success techniques. Similar to the Yahoo search engine, MSN appears to favor on page content. This means if you have good content your rankings will improve. Keywords and keyword density is important in your quest of improvement and building your MSN Search Engine Rankings.
Paying close attention to your choice of URLs, page titles, and web site descriptions all appear to be very important when desiring understanding of building high search engine optimizations.
Incoming link anchor text is also something to pay close attention to . Building a keyword rich anchor text provides a solid foundation for your search engine results. Good anchor text building will pay off with all the major search engines. Mixing up the anchor text is good for your success as over use of any one keyword phrase may cause suspicion and lower your rankings. Splitting your anchor text between a few phrases will help to provide you success in your search engine placement for more than one search term. This Variety may benefit you and even give you success including extra traffic from areas you did not expect!
MSN KEY IS KEYWORDS
Include Forums and Blogs
Forums and Blogs are also credited on MSN and if you choose to add a blog to your site this inclusion will add to your success of search engine optimization. Keywords are important to MSN so be sure to explore the best ways for your keyword placement techniques and you will find success. While the use of keywords on your pages is important remember it is of equal importance to use your keywords on your page title and in your website URL.
MSN is likely to reward up to triple the keyword density preferred by Google. To achieve search engine success optimization success involves finding the best balance between Google, Yahoo, and MSN.
If you are in the home building, real estate, or remodeling trade industry and looking to build your own website or blogging forum be sure to find ways to include your keywords into your Title Tags. MSN along with Google and Yahoo prefer a separate and Unique Title Tag fore every page on your website. Listing keyword after keyword after keyword will get you discounted for spam techniques so be sure to avoid this for your best search engine optimization.
Google gives little value to meta tags while Yahoo and MSN place solid value on the use meta tags. Provide unique meta tags for every page. A common mistake is using the same meta tags for all the web pages. Using four to five of the most important tags only may help your search engine optimization. If three keyword tags cover the topic this is better yet. The three to five keyword use has been considered and generally is the best practice.
This policy has had talk of changing due to the frequent use of larger search phrases. If you are aware of recent changes with the big three of Google, Yahoo, and MSN in regards to the number of tags recommended to use please let me know. Until this happens the three to five keyword range is recommended.
Remember the main Focus of MSN is your on page content. Do not Forget about your Off Page Optimization. When your off page content is in sync with your on page content this is when things fall into place and your search optimization becomes a success.
What is Off Page Content? Link Anchor text for incoming web sites should be here to ensure success. With MSN although link anchors are not as important as they are to Google, the link anchor text is more important to MSN than the links themselves. Keyword phrases included in your anchor text is more important than the keyword anchors themselves.
The Summary Of the Matter:
MSN will reward frequent keyword use if you are careful not to get carried away where you reach the level of spam. Paying close attention to your Page Titles, your Meta Tags, Page Descriptions, and your Keyword Density as well as using your keywords in your page URLs are all very important for your search engine optimization success.
In addition to this the use of keyword rich anchor text for incoming links is another search engine strategy that must be utilized correctly, and is a solid factor that will hold some weight for each of the big three as we mentioned of Google, Yahoo and MSN.
If you are in the Home Building or Home Remodeling field you may find more success when you apply your focus on finding the best optimization with MSN rather than Google or Yahoo. Younger couples are those who are building homes and remodeling and often browse with originally Windows XP packaging on their Home computers from Microsoft.
Blog Article Source
http://www.HomePlansForFree.com
http://www.brandsconstruction.com/WordPress/
Where Will Google, Yahoo, Bing and Twitter Be in Ten Years?
The internet is a very dynamic sector, one moment something is popular then the next moment its not. Currently there are three major search engines in the mix, they are Google, Yahoo and Bing and Twitter is also very much on the rise. So where will these major players be in a decade from now? Let us take a quick look and prediction.
Google
Currently the big daddy of them all Google has more then 80% of the entire search market in its hands. But lately it seems as though the company just does not have the push that it used to. They seem to be concentrating a lot more on getting into other markets such as mobile phones and operating systems. In around ten years time Google may well be knocked off of their perch.
Bing
The Microsoft search engine is doing some big things. As well as rebranding themselves, Microsoft are also going to be joining forces with Yahoo and powering their search, as well as getting access to Yahoo’s technology and algo. We all know that Yahoo know how to analyse natural links and natural citations a lot better then Bing. So the two joining up may make them a force to be reckoned with, especially with the money that Microsoft could be putting into it.
Yahoo
Yahoo’s search technology and engineers will live on but the results look to be taken over by Bing. The two could ultimately rival Google.
Twitter
The new kid on the block. Twitter has spread like wild fire and has recently redesigned its homepage in an attempt to become a real time search engine. Can it succeed? Yes probably, but people want to begin seeing actually real sites not just conversations. So either Twitter will have to learn to develop and actually crawl, list and rank sites or end up being another social has-been.
But summing up we all know that Google are the power force at the moment and to retain that title, I really feel that the company need to be moving forwards. A great thing would be to actually purchase Twitter and integrate real time conversations and use the buzz as a ranking, and then they would secure themselves for another decade or so. But only time will tell and it will be a great insight to see how this all pans out in the future and a lot of business owners with sites will be watching this space closely.
Simple Search Engine Optimization – SEO Tips for Google, Yahoo and Msn
Simple Search Engine Optimization – SEO Tips for Google, Yahoo and MSN.
Over 3/4 of all internet searches are done by the big three. Getting listed as close to the top of the search results is the process of Search Engine Optimization also known as SEO.
By using optimization strategies like the domain name, keywords, Meta tags, indexed pages, internal and external links, SEO can significantly help your website search rankings for all pages
Web Address
The domain name is for your website, e.g., “your-site.com” is the URL and “your-site” is the domain name. The URL should contain your best keyword to boost your search engine ranking.
Keywords and Phrases
While keywords are another piece of search engine optimization you will need for Google, Yahoo and MSN you will also need to look at the placement and frequency of keywords within your web pages’ text. The right balance and location make all the difference. You should balance good content with keywords. Research your keyword selection for competition on and how often they are used.
Meta Tags
Meta tags are another great way for search engines learn about your web site. You should use Meta tags with care, do not repeat keywords, include words that are not in your pages and prepare a good title – description.
Search Engines – Index
Search engine spiders travel around the internet by crawling hyperlinks and text. Search results are the product of indexed pages in the cache. You should optimize your homepage and then optimize all other pages of your website. Then you can begin to submit or resubmit your site and sitemap.
Internal – External Linking
The anchor text and quality of inbound and outbound links can help your site’s search engine rankings more than any one fix. Quality inbound links help your site to significantly increase its search engine ranking. Internal link structure should be clear and make sense. External linking can provide significant opportunity but having too many outbound links or the wrong site can decrease your sites ranking. You should also check IP for negative factors “banned”.
Page Rank Google (PR)
Page Rank is a measurement of how important your site is to Google . Page Rank also determines the number of inbound links to your website and the quality of the sites providing links. High quality sites receive a higher Page Rank based on visitors and traffic to your site. Page Rank is a “vote” by all the other web sites.
Your structure of internal links is a very helpful way of SEO for web pages. Most websites make their homepage to have the biggest Page Rank and highest SERPs. To achieve this, your homepage should be the center of your website’s link structure and network. As the trend towards assigning a higher value to links continues, internal linking structure should be designed around user navigation as well as search engine optimization.
Great Search Engine Rankings With Yahoo and Google
I have been blessed due to the fact that I am not a “true” webmaster, but I have still been able to achieve high search engine rankings for a number of keyword phrases that I need to dominate my niche markets. You can get great search engine rankings by following a few simple techniques and then by focusing on creating your site for real people. I share this information with you today because I constantly see programs that will help improve your search engine rankings, but I honestly believe that most of them aren’t very effective.
One example of the programs in which I don’t waste my time is the many link building programs across the web. Even though link building can be very important, my suggestion is that you just let inbound links come naturally. If you have a good website, then people will link to you. Also, if you get the chance to set up a simple affiliate program, then even more people will link to you.
I recently read an article that said that some websites with Google page ranks of 7 or higher will actually let you pay them thousands of dollars per month in order for them to link to your website. All I can say is: WOW! You better hope that the search engines don’t find out! If you haven’t heard, there can be some serious consequences for websites that have been discovered buying or selling link placement.
O.K., so I would like to cover a couple of things that you can do to get easy and effective SEO without spending a dime. Also, by following these steps, people will eventually start to naturally link to your website. Let’s start off by further explaining the power of having a blog on your site. A blog is a really easy way in order for you to build tons of good content for your website and to start getting more links. Many bloggers discover that they can get a lot of free exposure to their blogs in a short period of time.
Let me share an example: For one of my sites, I got “slapped” by Google for the critical keyword phrases that I needed to advertise my business. This means that Google wanted to charge me between $5 and $10 per click for those keyword phrases. In an attempt to fix things, I decided that I should add a blog to that same website. After only a few weeks of posting, Google had started ranking my website naturally for the same keyword phrases that they wanted $5 and $10 a click for! Why did Google change their minds? Well, it was due to the simple fact that I started easily creating pages and pages of quality content through the blog that focused directly on those keyword phrases. When it comes to SEO, content is king, and if you can start to grow a nice blog, then you will grow content fast.
At times Google and other search engines will start naturally visiting your website in order to spider, index and rank your pages, but this can sometimes take months to happen unless you follow this next huge tip. This tip is to provide Google and Yahoo with sitemaps to your website. It isn’t very hard to figure out how to do this, and your website will start to get spidered and ranked pretty fast, all for just providing the search engines with a “map” to your website! Just go to http://www.google.com/webmasters/tools in order to start submitting a sitemap to Google, or for Yahoo you can head on over to http://siteexplorer.search.yahoo.com/. If you don’t know how to write a sitemap, then there are also programs across the web that will do it for you.
One last piece of simple SEO advice that I have to share with you is that you should still include titles and meta tags in the html of your web pages. You are also going to want to make sure that you “theme” these pages. Even though the search engines don’t rank your websites according to the titles and meta tags like they did in the past, the search engines will still use these titles and tags as a “guide” in order to see what type of content you are providing. When you provide these titles and tags, you will want to make sure you use similar keyword phrases within the body of your web page. For example, if you had a web page on grocery savings, you would want to maybe have the title say “The Grocery Savings Zone.” You would also want to make sure that the content on that page mentioned grocery savings a few times, and you would also want to have your meta tags include phrases similar to grocery savings.
Following these 3 simple techniques for SEO together will prove to be most effective. As you grow your blog, your new posts will be easily spidered, indexed, and ranked because of your sitemap submissions. Also, by providing titles and meta tags on your other web pages, you will easily allow the search engines to discover the main themes for your site. Before you know it, you will see high search engine rankings for a number of your pages all because you followed a few basic and effective techniques.
Improve Your Page Rank With The Big Two: Google And Yahoo!
Is your online marketing strategy attractive to Google and Yahoo? Not sure? Do you know how to tell? Do you know where to go from there?
The coveted top ten in the search engine results pages, also known as SERPs, and top-level page rankings of the most popular search engines are not as unreachable as you may think. It’s all about knowing the right way to get to the head of the line.
Both Google and Yahoo! determine their search engine results based on qualities they have determined to provide their customers with helpful, accurate search results. They are not the most popular search engines for nothing. They know that end-users want fresh, relevant, helpful content and they want it fast as lightning. So the formula for capturing attention from Google’s and Yahoo’s web crawlers is by providing content their customers want to see. So how do you prove to the web crawlers that your site is worthy?
You maximize the number of high-quality sites that link to your site. How do you do that? One of the most effective ways is through article marketing.
What makes a good quality site in the eyes of Google and Yahoo? For starters, relevancy is the key. The job of a search engine is to sift through the virtually infinite number of sites out there and find the ones that are most likely to fulfill the searcher’s needs. In order to establish relevancy and get a lot of relevant sites to link to your site, try the following methods:
-Post on forums
-Start a newsletter
-Entice people to subscribe to your site by writing and submitting unique, helpful, and relevant articles.
For example, if you sell specialty dog food, create a few articles covering topics such as canine nutrition, little known facts about low-cost dog foods or ways to help your dog stay healthy. You know you’re a fountain of doggie doctrine. Share the wealth! And get those back links you covet along the way.
There are plenty of ways to assure that other sites do not link to yours. Employing any kind of black hat SEO (search engine optimization) strategies is a big no-no. The advanced algorithms of today’s Google and Yahoo! are much more likely than not to pick up on these under-handed tricks.
One common black hat strategy is keyword stuffing, where the writer overloads content with keywords to the point that human readers find it annoying and unhelpful. Avoid this on your site, as well as, in any articles you submit for publication elsewhere.
Text cloaking involves repetitively listing keywords in white on a white background, so human visitors to the site can not see them. Search engine spiders are too smart to fall for that kind of thing. Even if these black hat strategies work temporarily they have no holding power. And they may ultimately get your work banned altogether from a publisher’s list or even get your site banned from Google’s and Yahoo’s search results. Makes you shudder, doesn’t it?
To avoid such disasters, post unique, relevant, interesting, and helpful content on your site. Market the site through article submissions, forum posts, blogging and other effective social marketing strategies. Follow that formula and your site is much more likely to realize its traffic potential.
Simply remember the intelligent powers that be at Google and Yahoo! are looking for the kind of content end-users (searchers) want to read, you will find your page rank rising in no time. Think about it this way: what would you want to read? Then go with that vision.
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