Browsing all articles tagged with Yahoo

Jan

How to Get Your Blog Into Google News and Yahoo News

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Google Optimization Tags

Blog, Google, Into, News, Yahoo

How to Get Your Blog Into Google News and Yahoo News

Google News and Yahoo News are the biggest automated news aggregators online. Millions of news junkies across the world read these news sources on a daily basis. If you want major exposure and publicity for your blogs, Google and Yahoo are where you want to be.

You will drive HUGE traffic to your blog plus you gain instant popularity from readers across the world! This is another great way to showcase your expertise and credibility to mass audiences.

Before you can submit your blog URLs, make sure to sign up for both a Google and Yahoo account (sign-ups are free!)

How Google News Works
Google “crawls” news sites and gathers articles. Headlines are crawled based on algorithms/certain factors: how often and the particular site where the story appears.

Google taps into more than 4,500 English-language news sources worldwide. There are NO human editors associated with selecting articles. They solely rely on online news outlets and online publishers to determine which stories have the most prominence/relevance. Google News consists of top stories and eight sections: World, Nation, Business, Sci/Tech, Sports, Entertainment, Health and Most Popular.

• Currently, Google News does NOT accept single articles or RSS/Atom feeds.

• Submit blog URL – You have to answer a few questions first before you submit your URL. Google reviews your blog to determine if it’s suitable for inclusion. They will notify you if your blog is accepted or if they need additional information. They cannot guarantee that your site will be added to Google News

• Google News Help Topics provides further information and tips for publishers.

How Yahoo News Works
Yahoo also gets millions of visitors to Yahoo News each day. Yahoo News works similar to Google News. There aren’t human editors picking out top stories. Main stories (that you find on Yahoo News front page) are generated by content partners. Internal search stories are found via the Yahoo News indexing.

• Fill out the Yahoo News source form. Yahoo asks you to fill out some preliminary questions. You also need to be able to “pitch” your blog. Yahoo asks you why you recommend your blog so make it sound good!

• Yahoo News will determine if your blog is suitable for inclusion – they will contact you if your blog is accepted.

How to Get Your Blog Accepted

The competition is stiff when applying to Google News and Yahoo News, and many blogs are rejected. However, there are some publishing tips to keep in mind when creating/writing your blogs.

• Original content – Unique content wins every time! Remember to make your content SEO-friendly and add relevant keywords. Don’t duplicate content on your blogs!

• More than one blogger/author – Content from one writer alone won’t do the trick – include guest bloggers/writers or ask another blogger to join you!

• Response time – Server response time (Bots look for pages they can index quickly and that load quickly for readers)

If Google News accepts your blog, Google suggests adding sitemaps to your blog. Sign up for Google Webmaster Tools and add sitemaps via the tools section. This is the easiest way to promote web traffic and for spiders to efficiently crawl your blog.

Zeke Camusio is a serial entrepreneur, Internet Marketing expert and founder of The Outsourcing Company, an Internet marketing agency with offices in Aspen, CO and New York. Let’s Do It!, Zeke’s Internet marketing blog, has thousands of followers from all over the world. Check it out at www.TheOutsourcingCompany.com/blog

Article from articlesbase.com

Jan

Seo Expert Advice On Google Bing And Yahoo

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Google Optimization Tags

Advice, Bing, Expert, Google, Yahoo

Seo Expert Advice On Google Bing And Yahoo

SEO certified expert advice states that Google continues to dominate still, with Yahoo and Bing the next two options for people that use the search engines. Though the general Google is a clear leader as first choice for Internet users when trying to find something interesting on the internet, this is not necessarily in all categories. In some categories information or services can be found on its website traffic from Bing and Yahoo search considerably more than Google.
　
So it is important when optimizing your site to target not just Google but all the big three (Google, Bing, and Yahoo). Some of our websites have achieved Top 10 Rankings and first page results for main keywords in Bing where Google can take up to 3 times as long by comparison.
　
SEO expert information states that Googlebot will pick up a new website quickly, usually only the business name will achieve high status quickly, not your main keywords. Often new websites listed on Google’s search results will not achieve high rankings in several months, and very competitive keyword for six months plus. Google loves unique content, so the websites that are not in such a competitive market and provide something new and different achieve top 10 rankings within a month or two.
　
Because of how long it takes to achieve this status, it is important that you have website optimization, monitored and keywords are checked regularly to ensure you keep up with your competitors. Continual optimization of your site may need to ensure that you not only achieve the top ranking in the first place, but to maintain them.

Google Spider can visit your website as soon as within a day your site is launched for the first time. According to SEO expert services, unless the site provides something new and unique at this current time it is very unlikely that you will achieve high rankings in anything other than your company name in a short time.

It is also possible there may be keywords that have a higher ranking, but if they are competitive keywords in a competitive market, then this will be very unlikely. If you are providing a service or product that is new or individual, you will certainly have more opportunities to achieve these high rankings as Google loves new content.
　
Bing is generally much faster in not only picking up a new website and register it, but also if your site is properly optimized, you can achieve high rankings in search engine results. Bing in less than one month, even in markets that are relatively competitive. This is not guaranteed, but I’ve seen this happen on multiple times.

Yahoo Search can bring a constant flow of traffic on your site, the challenge lies in listening in the first place with them. I’ve seen websites picked up by Yahoo spider and recorded within a month, but these are rare cases. You can usually take at least three months, if not more for Yahoo to visit your site first, no matter what SEO methods are used. When Yahoo search, select a site up but it does not take very long for a site to achieve good rankings and to start driving traffic to your website.

Bill Naugle Th. M. Certified SEO Expert, Information Technology Certifications. Microsoft (MCDST) and CIW. Writer of many articles and ebooks. SEO Expert SEO Services

Article from articlesbase.com

Nov

Yahoo Optimization

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Optimization For The Yahoo Search Engine

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Google Optimization Tags

Engine, Optimization, Search, Yahoo

Optimization For The Yahoo Search Engine

Most companies today take advantage of the internet as a major marketing and information dissemination tool. To maximize the use of the internet, companies rely on search engine optimization (SEO) to ensure that their websites and web pages muster enough traffic. Although search engine optimization aims to have websites at the top of almost all search engine result pages (SERPs), it’s quite common to see search engine optimization focusing on major search engines like Google, MSN and Yahoo.

— Giant Search Engines Targeting —

It is hard to do search engine optimization resulting to a good ranking in almost all search engines since every search engine relies on different basis and categories on ranking sites. In other words, different search engines make use of different algorithms to determine every site’s importance. Criteria that search engines set for result ranking vary from search engine to search engine. As a result most SEO service providers opt to maximize sites for search engines that can provide the most ideal volume of traffic.

— Google-centric SEO is Short-Sighted SEO —

Most SEO’s would basically focus their efforts to maximize websites relative to Google because it is the most commonly used search engine. But if you take a closer look into the matter, you will conclude that disregarding the searches done through Yahoo could mean a considerable amount of lost traffic. Although Yahoo does not process as much searches as Google, it still consists a good fraction of the searches done on the internet.

— Balancing Google and Yahoo SEO —

Both Yahoo and Google depend on keyword density to rank a website. The only difference is that to optimize your site with the Yahoo search engine, a higher keyword frequency is required. Keyword density is more important a factor for Yahoo than it is for Google; although you don’t need to use the same word or group of words to attain the ideal keyword density. Yahoo will consider synonyms and other word variants that are of the same or related meaning to the given keyword to make up the keyword density calculation. Even the plural from of the keyword is still counted when considering keyword density.

Taking the keyword factor into consideration, though, Google and Yahoo possess a very different approach in keyword density. Since Yahoo is very much keyword-based, you may fear that stuffing your site with too many keywords would endanger your site ranking with Google. However, this is not really the case.

It is true that Google may turn its back on your site because of overwhelming keyword count. But as stated above, your site does not need to contain the same keyword form to attain the keyword density for Yahoo. Taking advantage of the fact that Yahoo counts synonyms, plural forms and variants in assessing keyword density, your site could justify both Yahoo’s and Google’s keyword requirement.

— Yahoo SEO Special —

Content is very important to attain a good ranking with the Yahoo search engine. This refers to both quantity and quality of your site’s contents. Be mindful of relevance of your site’s contents to a given keyword and at the same time make sure that your site is full of it. Adding relevant contents from time to time would also be a good strategy to take the top spots with the Yahoo search engine results pages.

Aside from content, format should not be taken for granted if you want to have Yahoo on your side. Unlike Google’s web spiders, Yahoo’s bot doesn’t dig deeper into your sites pages to index them. It is therefore very necessary for you to create a very good site map to guide this very lazy animal!

And lastly, even though Yahoo is very much into your site’s content when it comes to ranking in the SERPs, don’t forget that inbound links are still very important. Aside from making sure that your site does well with Google when it comes to links, Yahoo will also need the help it gets from inbound links to index your pages.

David Bain is author of the free report “Top 10 Biggest Search Engine Optimization Mistakes”. Visit http://www.Top10SEOMistakes.com to download it today.

Getting Free Traffic From Google & Yahoo

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Google Optimization Tags

FREE, From, Getting, Google, Traffic, Yahoo

Getting Free Traffic From Google & Yahoo

Google and Yahoo! are the most used search engines on the Internet with about 35% of all Internet searches run on one or the other. That’s about 70% of all Internet traffic from just two search engines. Actually it’s more than 80% when you consider Google’s affiliation with AOL, Netscape, and others.

Recently there have been major changes on both these engines. Many sites with top placements have lost their positions while others have achieved top positions on both engines without doing anything.

You can take advantage of these changes and get more traffic from both free.

Recent Changes at Google & Yahoo!

Google recently changed their page ranking system for search results. These changes have far reaching ramifications for your website. The quality and ranking of the pages you link to and those that link to you now matter more than ever.

Previously, Yahoo! would display its own directory listings first, before displaying Google’s web listings. Now Google and Yahoo’s! results are displayed together on one results page, in a simpler display.

Submission to Google is free, while submission to Yahoo! costs 9.00 PER YEAR, just to be considered for inclusion. Yahoo! only includes websites it considers unique in content. About half the websites that pay for inclusion don’t even get listed.

A Yahoo! listing used to have a great deal of value for unique websites but now every listing will be competing with the entire Google database. Now, if you have a page that ranks high in Google, you’ll be getting the same listing in Yahoo!’s web results free.

Following are some pointers on exactly how you might take advantage of these changes.

A Simple Google Placement Strategy

Simply put, your Yahoo! ranking is now determined by your Google ranking. If your site is doing well in Yahoo!, It now must also do well in Google also. Your Yahoo! strategy IS now your Google strategy. This makes your website optimization easier and more productive.

The Internet’s purpose is to make in-demand information available, and a search engine’s job is to provide the highest quality, most relevant information in its search results. Pages with the highest quality content will always rank higher in Google.

So getting good ranking in Google has always involved getting as many high quality links to your site as possible. It’s even more important now. It’s also important to make sure that your outgoing links take your visitors to high quality pages.

The Google Search Toolbar

Google has released a search toolbar for Internet Explorer. This toolbar provides you an insider’s method to determine and boost your ranking while helping Google (and Yahoo!) deliver more relevant results.

You can install it from the following URL
>> http://toolbar.google.com/

After you install the toolbar, click on the Google icon on the left and choose TOOLBAR OPTIONS. Make sure you have enabled the ADVANCED OPTIONS so you get a display of the actual page ranking of any pages you search.

Look for a headline that says “PAGE INFORMATION” and check to “INCLUDE VOTING BUTTONS” on your toolbar. You will see new smiley and frowning face icons on your toolbar. These are important, as you can send an instant ranking suggestion to Google for relevant keywords used in the search results generated by Google.

Near the bottom of that page you will see “EXPERIMENTAL FEATURES” click on the text link to customize these features. There is a feature here that disables exit popups in your browser.

Google Optimization & Submission Process

The first step is to optimize the quality of your page for Google. Check your rank in the toolbar, any pages you link to should rank as high as or higher than your own page. Your rankings will improve over time.

Don’t bother requesting links from low quality link pages because just a few links from high ranking pages can have a much greater positive effect on your ranking in Google than 1,000’s of poor quality links.

Include a menu of links to your other important pages within your own website on each page. This will help build your link popularity ranking within your own website.

Work on obtaining links from high-value sites that are related to the theme of your site. When Google finds these links, your rankings will improve.

Include links to other relevant high quality, high ranking sites where your visitors can find quality related information and suggest that they link to you in return. Explain how your ranking can boost their page rank even higher. Soon you’ll see how a few high ranking links can make all the difference in the ranking of your pages.

Google will schedule your page for spidering and the Google-bot will examine and index your page, as well as the links to and from your page. Submit each page separately as you optimize them. Google’s robots will find all your pages eventually, and some experts feel it’s even better for your ranking if they are found than if submitted.

Developing Your Yahoo! Strategy

Yahoo! will only display one result from one domain in its directory results for any keyword. If you have not paid to have a SPECIFIC page included in Yahoo!, the page will not be shown in the Yahoo! directory. For websites in highly competitive niches a Yahoo! evaluation may not be productive enough to justify the cost.

Yahoo! doesn’t search its own index for keywords anymore. There is no longer any need to pay for a listing in Yahoo! IF you already rank well in Google.

So why would you even consider purchasing a Yahoo! evaluation?

A Yahoo! listing can help boost your Google ranking. If you don’t already have a good ranking in Google, and you have a quality and unique commercial website, a listing at Yahoo! could make a huge difference. If you don’t have a page rank before you get into Yahoo! you will get one soon because Google will know you are listed in Yahoo!.

A Yahoo! listing, will not only bring you more traffic from Google, it will bring you traffic from the Yahoo! directory listings as well. In addition, since Google often displays multiple listings for one domain. A Yahoo! listing may actually help generate multiple pages from your domain in Google’s results.

A neglected backdoor to getting a free Yahoo! listing is to create a content based non-commercial website on a separate domain which Yahoo! will consider for inclusion free. It’s cheaper to obtain an additional domain than to pay for a commercial listing in Yahoo!.

Use your non-commercial website to help drive traffic to your commercial website where you actually sell your product or service. Some experts feel it’s better to wait until you actually get listed in Yahoo! before you add a link to your commercial website.

If you can afford it, a Yahoo! listing pays off in the long run for most businesses. Just make sure you understand that the 9 listing fee does NOT guarantee that your site will be included.

Getting Listed in Yahoo!

Actually obtaining a listing in Yahoo! is not easy or automatic.

Before you decide to purchase a Yahoo! evaluation I would suggest purchasing the ebook. “Getting listed in Yahoo!” is all about delivering to Yahoo! what they are looking for. The cost is well worth it when you consider the 9 Yahoo! submission fee.

In Summary

Getting high quality free-targeted traffic from Google and Yahoo! can be a daunting task, but for many of us it’s the only affordable method to get traffic. That’s why there are SO many books written about search engine optimization. If it was easy, anyone could do it. The top listings go to the top optimizers and to the highest quality websites, which is as it should be.

Success in the search engines is about providing unique and compelling content related to your product, service, or solution in order to earn your visitor’s confidence and credibility, BEFORE you ask for the sale.

For more infomation Visit Here.

Mar

How to Monitor a Site’s Visibility in Google, MSN, and Yahoo:

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Google

Google, Monitor, Sites, Visibility, Yahoo

There are plenty of SEO tools that help webmasters monitor their site’s visibility with leading search engines. The following is a list of site monitor and web monitor tools are not meant to be exhaustive, but rather a quick primer on what is out there.

Google Site Information Page

There is a great deal of information on a site’s search engine standings that can be easily found directly through the search box on the Google home page. Simply typing in info:xyzsitenameandsuffix will bring up information like what sites Google considers to be similar and a list of all the sites that have linked to the site being searched as well as all sites that contain the site’s url regardless of it being a hyperlink or plain text. Even though the data from “info:” command is not always accurate and complete, it does give a quick and way to find out all of a site’s backlinks. The “site:” command is also useful for finding out which pages of a site has been indexed by Google’s Spider. Along with the “site:” feature, there are many other search and site monitors available from Google for free.

What Effect does Google’s Spiders have on the Site?

Google maintains an up-to-date index of every webpage in its search results through an automated program called the Google Spider. Whenever a page has been indexed, the Google Spider also keeps a copy of that particular page in its cache. Checking out a page’s cache date will also give the date of the last time that page was indexed through the Google Spider. Information on a page’s Google cache can be easily found through the “site:” command described above and also by putting in the site’s url into Google’s search box and running a search. It should be remembered that xyzsite.com and www.xyzsite.com are indexed and cached differently by Google, so both sites will have different cache times.

Site’s Yahoo Status

Yahoo’s has a service similar to Google’s “info:” tool in their Search Meta Words help page. The information obtained from the Meta Words pages are things like what sites are linking to the site being searched, what pages of the site are indexed by Yahoo Search, what pages were previously cached and more. The help page can be found at http://help.yahoo.com/help/us/ysearch/tips/tips-08.html

How to Find A Site’s Status on MSN

Just like Yahoo and Google, Microsoft also offers a complete range of site monitor tools. Site owners can find data on about their site’s status with the web crawler at MSN Search’s and the time it was last indexed. MSN’s site:www.xyzsite.com works exactly like Google’s “info:” command. Typing that into an msn search box gives indexing data as well as the date when the last page was cached. More information about a site’s status on MSN can be found at http://search.msn.com/docs/siteowner.aspx.

Check the Site’s Google Rank

Google Rankings is just one of the many search monitors and site monitors offered by Google. Although using the Google Rankings service requires an API key, it allows webmasters to find their site’s search engine position in the top 40 to 1000 results for a keyword. Additionally, Google Rankings also shows a site’s rank on MSN and Yahoo’s search engines. Google Rankings forms part of a complete site monitoring package with another utility called the Ultimate SEO Tool. The Ultimate SEO Tool measures a site’s keyword density. The Google Rankings service can be found at http://www.googlerankings.com.

Checking Backlinks in Google

The Backlink Checker tool, found at LilEngine.com, is an ideal way for comparing the number of backlinks a site has compared to its competing sites. Although a larger number of backlinks a site possesses will improve the site’s page-rank, many other factors can also influence a site’s ultimate search engine position. The Backlink Checker can be found at http://lilengine.com/tools/backlinks-tool.php.

Checking a Site’s Position in the Yahoo Search Results Page

Yahoo Search Rankings comes from the same people who have brought Google Rankings and shows the site’s position in Yahoo’s top 1000 results for a given keyword. Yahoo’s Web API developer site contains even more search engine monitoring tools. The Yahoo Search Rankings can be accessed at http://www.yahoosearchrankings.com.

Mar

SEO – Getting Into Google And Yahoo

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Google

Getting, Google, Into, Yahoo

Although SEO experts will make a big deal about optimizing a site sometimes all you really need is a well designed functional site with a good shopping cart, accurate articles and descriptions of your products and services on the site and a good niche product that is sold at an affordable price. All of the SEO in the world will not sell a lousy overpriced product from a website that is not secure in terms of payment and is filled with articles that do not relate to what the site is selling. The more true you are to what you are actually selling, and the more ethical you are about what you are selling the more likely you are to be paid attention to by the big search engine. The truth is that the big search engines such as Yahoo and Google are mutating their algorithms daily to weed out the SEO tricksters from the real thing.

One way that both Yahoo and Google have been weeding out those who try to take SEO shortcuts from those who are serious about their business is to ask for manual submission to their programs. Yahoo is famous for their manual submission program, which not only costs you, but also offers no refund if they decide to reject your site. Google Sitemaps has a similar submission process in which an XML type feed can be created and submitted.

Do you need to go to all this trouble to get listed in the search engines. Generally if your site is good and not an obvious ploy to fool the spider engines or fool people all it takes is a simple link from a site that has already been indexed to improve the page rankings of your web site. In order to do this though you need to convince a big business to be impressed with your site, which is why, SEO nowadays is also about how to improve the functionality and look of your site so it is appealing to others.

Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com Car Insurance
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Business Copywriting

Mar

Microsoft, Yahoo or Google, who will win the paid search battle in 2010? Recent acquisitions might add $10 billion in revenue to one company’s pocket

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Google

2010, acquisitions, Battle, Billion, company's, Google, Microsoft, might, Paid, pocket, Recent, Revenue, Search, Yahoo

Microsoft plus Yahoo vs Google, Microsoft vs Yahoo and other variations of names in the paid search game seem to make all the headlines these days. A week ago, StatCounter Global Stats reported that Microsoftâ€™s new search engine, Bing, has passed the market share of Yahoo’s engine. Since Bingâ€™s launch, both companies have tried to secure their positions in the market, but obviously none of them can overcome Googleâ€™s dominance in the search industry, which commands over 70 per cent of the market.

While Microsoft has made a significant effort to compete with Google in the search space, Google is coming up with a new operating system that might put Microsoft behind in another market. Microsoft’s online search revenue is insignificant when compared to its total revenue ($86 million in revenue for online search vs $16 billion total for the last quarter). The operating system has been Microsoft’s cash cow. Now Google is invading the space and the market looks forward to see how Google’s Chrome OS will change the landscape in 2010.

Yahoo seems to be way behind in all business segments and its stock has drastically declined, especially since the deal with Microsoft fell apart and the recent acquisition offer was withdrawn.

After several back and forth dramatic scenes involving Icahn, Microsoft and Yahoo, no deal was made, and Yahooâ€™s stock kept going down, and now, coupled with the dramatic market crash, it is even more pronounced.

It was obvious that the Microsoft-Yahoo M&A deal could not go through in any case, as it could not win government approval unless Google had achieved near-monopoly leadership in paid search. Therefore, for Yahoo the hope for Microsoftâ€™s acquisition rescue seemed to be naÃ¯ve.

But!

But the latest move of Yahoo reminds me of an ad campaign of Mini Cooper that, a few years ago, made the brandâ€™s image â€“ a little guy finds his way and gets ahead of giants.

According to rumors that I picked up in Yahooâ€™s office cafeteria while visiting a friend the other day (truly never eat alone if you want to hear the latest news first), Yahoo seem to have come up with a strategy that is shockingly simple but might look phenomenal in its post-acquisition grandeur.

The content of the rumor is interesting – YahooÂ intends to make an amusing defensive acquisition and buy the IdeaMama Ad Network, the ad technology division of a Canadian company with its office in Silicon Valley. At first I was puzzled why Yahoo would need this small funky company, but here is my take on it.

This acquisition can put Yahoo in the leadership position by allowing it to introduce a radically new category of on-line advertising.

Letâ€™s explore it. The success of search companies hinges not so much on relevance of search and quality of search algorithms (yes, Yahoo will always remain behind there); their success at the end of the day depends on advertising revenue. The bottom line is all that matters.

Up-to-date search engines use CPC as the main advertising model. Some include affiliate marketing with CPS, but not everything is that simple there. CPC has no chance to win a considerable portion of advertisersâ€™ budget for a number of reasons; one is that the conversion rate of clicks delivered by content partners along with MROI sometimes is questionable. On the other hand, many publishers wonâ€™t advertise with Yahoo or Google for the low compensation that CPC can offer. Research webmasters’ forums and you will see how much negativity AdSense receives; publishers hate it as it is a lousy media monetization option, but there are not many alternatives out there.

The Pay Per Sale model is always preferable to search engines. Google seems to provide affiliate marketing options, but only for selected advertisers. Not everybody can jump on the bandwagon. You have to accumulate a significant amount of clicks first and then demonstrate a high conversion ratio, that, by the way, Google’s algorithm doesnâ€™t calculate very well â€“ there are plenty of holes that prevent stats from displaying real numbers.

But even that is not the main challenge. The problem lies in vertical coverage. This model can serve only ecommerce companies, those that sell goods online. The gate is not wide open for every company â€“ if you sell business services, complex technologies or highly priced consumer products and your sales is mainly made off-line, you are totally out of options â€“ the current processes and technologies donâ€™t support affiliate marketing for such companies, end of the story. But it is a shame.

Even if Internet ad spending grows to over $100 billion worldwide by 2010, it still could be increased significantly if only publishers could tap into the sales commissions that affiliate marketing offers. As an example, if a companyâ€™s online marketing budget is $100,000 a year, no marketer can ever get over the hump to spend $200K for CPC instead â€“ no way, but advertisers can easily take a portion of $1M+ sales commission and reallocate to publishers, which now increases publishersâ€™ revenue many fold.

If the rumor proves to be true, the reason why I think Yahoo decided to bite on IdeaMama’s PPD (Pay Per Deal) model and use their ingenious deal tracking process is that it enables Yahoo to chip sales dollars from the growing B2B segment that is not so keen to pass to Yahooâ€™s CPC their marketing dollars. In simple math, if Yahoo can attract 100,000 small to medium sized service and technology companies that currently spend their dollars on CPC with Google and lead generation programs with other vendors, and if each advertiser pays a 10% commission on sales generated by Yahoo ads with content partners’ participation, Yahoo can add annually $10 billion in revenue to their P&L, assuming that average sales added to advertisersâ€™ balance sheet is as little as $10M annually.

Even if my math is half off, the move with this acquisition is absolute genius as Yahoo will be positioned as the only search engine that offers PPD as an advertising option and will finally have a competitive edge and some identity instead of crawling behind Google.

Yahoo could probably develop the technology in house and launch it, bypassing acquisition, but a lawsuit resulting from infringing on IdeaMamaâ€™s patents would probably cost them more than the price of the acquisition itself, plus the hassle of explaining to its shareholders about corporate integrity. From what I heard Yahoo will be paying nothing for this deal, something under $20 million. Taking into consideration that the time factor is critical, bringing people knowledgeable in the PPD model from IdeaMamaâ€™s team to integrate the technology into Yahooâ€™s operation sounds like a smart move.

$10 billion in additional revenue for Yahoo will cost all together less than $30M (buying price plus system integration)? Hah? Someone might not like it. Yes, in the last few years Yahoo have clearly lost mind share and market share to competitors, but as I see it with this exquisite turnaround move Yahoo by definition can become the most important player in search marketing sphere as now the company can tap in into verticals that neither Google, Microsoft or AOL can reach (unless one of them places a higher acquisition bid I guess).

For Yahoo, more relevancy in search results and social media innovations won’t solve the problem of Google’s dominance in paid search advertising. Yahoo was behind and will remain behind even despite its acquisition by Microsoft if it ever happens. But Yahooâ€™s strategic acquisition of IdeaMamaâ€™s ad system will scale Yahooâ€™s online advertising platform and branch it into a new online advertising category with untapped and uncapped revenue potential. Now it is not social media innovation that everybody is talking about, but innovation in media monetization.

I find all that to be a very interesting development of the search game. I canâ€™t wait to hear more about 2009 M&A activities and especially the M&A deal â€œYahoo plus IdeaMamaâ€ and all the post-acquisition events. What happens next in the battle between search giants can be simply fascinating; you never know who pulls the next trigger and what it might be.

Mar

10 SEO Tips for Google Msn and Yahoo

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Google

Google, Tips, Yahoo

My guess is that if you are looking at SEO articles you are a beginner to the subject. Here I will show ten easy ways to better optimize your site for search engines. These tips are not only great for beginners but also for experienced webmasters as well. Check out these 10 Search Engine Optimization tips and apply them to your site. Remember, search engines are not a magic bullet! But they are a good way to drive extra targeted traffic to your site. Getting to the top of any search engine doesn’t happen overnight it takes time, patience and hard work.

1.) Great Content

If you spend all your time worrying about ways to get traffic and no time spent working on content your site will never get any where. If your content is good people will voluntarily give you non-reciprocal links. SEO, traffic techniques and every thing else is secondary, your content is why people come to your site. Even if you do a great job getting people through the door, if your content is bad they wont come back.

2.) “Link to Us” and “Add a Link”

Create a “Link to Us” and “Add a Link” page and add them to your site map. This lets other webmasters who may visit your site know that your are open to link exchanges. Also, you want to make it as easy as possible for other people to link to your site. For your link to us page you should give people numerous options ranging from images to text. Give them the HTML code to copy and paste into their site. You should not iclude codes for images that are on your server, this uses up a lot of bandwidth and can even screw up your website stats by showing more unique IP’s than have actually come to your site. Instead display the image and tell people to right click, save as, then upload to their own server.

3.) Links, Links, and More Links

All search engines take into account how many links are pointing to your site on other pages. You should avoid indiscriminate linking to other sites in unrelated fields as well as linking to sites that aren’t indexed in Google, as they may have been penalized and could get your site penalized too. The best way to get back links is to visit sites with a similar topic, look for a “link to us” or similar page, then look for any contact information for that site. Place their links on your page first, then contact the webmaster of the other site telling them you would like to do a link exchange and where they can find their link on your site. Then ask for a reciprocal link and give them your link info. You should avoid sending your link info in html format because some webmasters don’t like that. Instead tell them your page TITLE, URL, and DESCRIPTION

4.) Don’t Optimize the Wrong Keywords

Your probably thinking that the more times a keyword is searched for the better it is to optimize for that keyword. WRONG! In fact its just about the opposite of that. If you are a new page with little or no page rank its going to be hard to show up for high competition keywords. The best way to decide which keywords to optimize is to divide the number of times that that phrase is searched for by the number of pages that show up for that search on Google. This gives you the search to results ratio. The higher the ratio the better off you are optimizing for that keyword or keyword phrase.

http://www.goodkeywords.com/ – a free software that tells you how often keywords are searched for.

5.) Use a different page title than your URL (homepage only!)

If your homepage URL is “All-About-Horse-Racing.com” you are almost 100% guaranteed to show up as the #1 result for the search “All About Horse Racing”. So why would you want to make that your page title too? If you make your page title “Horse Racing Strategies” you will probably show up for that search as well. Make your page title the exact search phrase you want to show up for. This only works well for your home page, for sub-domains it is a good idea to have your sub domain URL and your page title the same keyword phrase.

6.) Use description meta tags with keyword phrases you want to show up for

In your description meta tag you should use key words and key word phrases you would like to show up for. Your description meta tag and your page title is what a potential visitor sees at search engines.

7.) Use h1, h2, and h3 tags

These tags let search engines know what your most important keywords are. h1 is for your main keywords. h2 and h3 are for your secondary keywords.

8.) Keywords in Unexpected Places

Did you know that search engines don’t only look at the content of your pages for keywords. They also look at your URL, and names of files in your site. Since search engines can’t tell what’s in an image on your site they rely on its alt tag and file name. You can use ANY image for this. Also, put keywords in your URL. All words in URLs and file names should-be-separated-by-dashes.

9.) First and Last Words

Add your desired keyword phrase (only 1 per page!) to the very beginning and end of your page. You are more likely to show up for your desired search phrase if you add it to the beginning and end of your page.

example: http://www.thunderfap.com/daily-giveaways.htm

10.) Bold, Underline, Italicize

Out of all the places you can put keywords you can also make certain words or phrases stick out to search engines by emboldening, underlining or italicizing them. However, don’t overdo it. You should not ‘keyword stuff’. Way back when search engines were just starting, they used to only look at how often a keyword phrase was repeated in a page. A lot of pages climbed to the top of the search engines by just repeating the same words over and over. Search engines have long since changed their tactics, now you may even be penalized for “keyword stuffing”, so don’t overdo it.

11.) Bonus! Check out the Free Webmaster Tools Section of My Site

A list of very useful free sites that webmasters can use to improve their sites ranking and traffic. Back link generators, meta tag generators, robots.txt generators, html error repair, google sitemap generator and much more!

This article may be freely distributed ONLY if none of the contents are changed. Including the 11th bonus tip, all links, author credits, and this disclaimer. It may only be distributed for free, you may not charge for this article.

Mar

“google Versus Yahoo”

admin

Google

Google, Versus, Yahoo

Both were bent by students at Stanford University. Yahoo! was bent in January of 1994 by two Stanford adapt students Jerry Yang and David Filo. The pair originally called Yahoo! “Jerry’s rule to the World thick Web” but later unmoved the name to Yahoo!, commemorating the word the Jonathan swift apparent in his classic warm Gulliver’s Travels. In the book swift declared that the word was “rude, unsophisticated, coarse.” Four living after Yang and Filo had bent Yahoo! and introduced it to the world (at this time it was a internet magnate) two different Stanford University students, Larry Page and Sergey Brin, bent their own request engine, Google, as a rerequest mission, the year was September seventh 1998. Google ongoing out as the request engine tattered on Stanford University’s website before it went known on stately 19, 2004. When 2006 busted Google was the principal internet request engine, it enjoyed over 50.8% of the souk.

From this point forward, we will let you in on little secrets that will help you implement this subject into your life.

By the time it was a year old Yahoo! had had over a million hits, the sheer number of people who had found and were with Yahoo! prompted it creators to incorporated their formation in May of 1995. Yahoo! went known on April 12 1996 were it earned a extensive of 2.6 million dollars.

In the creation of this section, we went over the basics. Now, we will look at this subject a little more in-intensity.

Google’s progress was a little slower then Yahoo!s. sharply after creating Google, Page and Brin registered it as the realm google.com on September 17, 1997 on Stanford University’s website. Approximately one year after registering Google on Stanford University’s website the pair definite to incorporate their rerequest mission. finally, on stately 19, 2004, Google had its very first known donation. Google is presently the beloved internet request engine.

After its meteoritic climb to glory Yahoo!’s creators and portionholders were sure that they were disclose areturnst a gold bring. They didn’t predict the burst of the dot.com bubble in the early two thousands. Yahoo! survived the blow but the treasure of Yahoo! stocks dropped to $8.11, an all time low.

Yahoo! uses a combination of web crawler compiled and fileed outcome to rank the websites and webpage are registered on their request engine. In addition to thinkings compiled by the web crawler, webmasters can, for a fee, grasp a submission to Yahoo!’s mortal compiled file. The yearly yearly fee is about three hundred dollars. The design is that the chronicle mortal’s bring will mandate web crawlers into generous the website a manager thinking.

Google credits its winner and popularity to the chain it uses to request and rank webpage’s, a chain it calls PageRank. Because Google is irritated about webmasters with abusive techniques to return manager thinkings for their request engines Google prudently keeps the hows and whys of PageRank a rulely guarded secret. Google does confess that PageRank runs on a relative breakdown algorithm. PageRank was different from all the bear of the request engine optimization techniques because it graded each page based on the number of and attribute of the relatives that screaming to it.

Yahoo! quickly grew fond of donation the webmasters that subscribed to its request engine the opportunity to grasp something called satisfied inclusion. In natter for a fee, Yahoo! sure that the webpage’s would be ranked. What Yahoo! didn’t pledge was what print of thinking the webpage’s would take; they reftattered to curse that the webpage’s would live in the first two pages of a request.

Google uses a pay-per-click means to impeach advertisers. Each time an advertisers relative is clicked Google impeachs the account fifty cents.

No affair which way you look at it, having a resolved understanding of this subject will gain you, even if it is just vaguely.

This article is the perfect way to gain the information that you need to fully appreciate the complexity of this subject.

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