Methods Of Getting Traffic To Your Google Adsense Website
Methods Of Getting Traffic To Your Google Adsense Website
If you’re new to google adsense and are looking for ways to improve your earnings, then this article is for you. If you’re a newbie, then more than likely your adsense earnings are stuck at .00 day after day. To improve your earnings, the bottom line is traffic and you need a ton of it to make any real significant income with adsense.
You should know it’s not your website’s fault for the lack of earnings. The adsense formats are known to work it’s just that your methods for getting more and more traffic aren’t working. So in this article, we will take a look at some way that you can get traffic to your adsense website simply and easily. Here’s traffic tip number 1.
Sites such as Google Adwords and Yahoo Search Marketing operate on a pay per click basis to get you traffic to your website. How pay per click works is that you bid on a keyword and pay each time someone clicks on your ad. It’s a fast and easy way to get traffic to your website that doesn’t fail. Pay per click can get really addictive, so it’s important that you monitor your costs all while checking your adsense earnings daily.
It’s not unusual to see someone using pay per click to get traffic to their adsense website. It’s actually very common to do so and makes sense if these users are converting well and you are capturing their sign up information so that they can return to your website. Pay per click is the fastest way to get a ton of traffic to your website. Just be sure to use it wisely.
2) Article marketing
When doing article marketing to get traffic to your adsense money site, you have to create new content everyday. It isn’t enough to write 1 or 2 new articles per day. You have to do it everyday to see an increase of your adsense income. With article marketing, all you want to do is write 300-500 word articles on topics that relate to your website, and submit them to the top article directories. Here are some of the article directories that you can submit to:
- EzineArticles.com
- goarticles.com
- ideamarketers.com
- articlesbase.com
- articledashboard.com
All of these sites get traffic everyday and it’s a quick and easy way to get traffic to your site also. Here’s the final way to get traffic to your adsense website.
3) Forum marketing
With forum marketing, all you’re doing is dishing out your helpful information to the people that need it the most – the forum members. You advertise your adsense page in the signature of your posts and don’t spam the forum with your marketing message. It takes alot of forum posts to have a real impact with forum marketing, so you will have to take your time when doing it.
All 3 of these strategies for earning money with google adsense work if you implement them. Be sure to start using these tactics now to start earning more money with google adsense.
Learn google adsense tips you can use to earn more money with adsense in your spare time. To learn more, visit the following website for more details: http://www.instant-downloadz.com/adsensedomination.html
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Using Google Adwords to Drive Traffic to your Website
Using Google Adwords to Drive Traffic to your Website
If you want to join a successful affiliate program, Global Domains International is for you!. Checkout the proof videos and SIGN UP NOW!! at Work From Home Marteking.
Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need. Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit. Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website. One of the most significant, and effective, of these tools is Google’s Adwords. Adwords is one of Google’s advertising services.
How does Google Adwords work? Google is the largest search engine on the web receiving over 200 million queries each day through its various services. As Google is the most popular search engine today, webmasters are keen on having their websites achieve a higher ranking in the search engine results it provides. A high ranking can mean high traffic for that website. The search engine results page is also a great venue for advertisers to promote a product or service through ads and links. Consequently, Google launched its Adwords service, as a way for businesses to advertise products and services to a targeted audience. Google Adwords can guarantee instant traffic. In this service, Google displays relevant text based ads within its search engine results page termed as “Sponsored Links”. Whenever a particular keyword is searched on, these relevant links appear in a separate section giving excellent exposure to the sites listed.
How do you use Google Adwords? First, you have to open an account with the Google Adwords Service. Then, you should indicate your target language and country. This is important because you would not want your products advertised in countries where your product or service cannot be sold. Afterwards, you should now create an ad group. This involves designing the ad, selecting keywords and determining maximum cost per click that you are willing to spend and defining bid amounts. The most important step in creating a successful Adwords campaign is selecting an effective title tag that will catch the attention of your target audience. The title tag, generally a short phrase, is the most important part of your Adwords campaign so make sure that it is attractive and catchy. You should describe the website clearly and accurately. The most effective advertising conveys a clear message to the target audience. With a clear message, you will be attracting qualified leads, which can eventually convert to sale. Thus, the importance of selecting the right keywords cannot be overemphasized.
There are keyword variations you can adapt to reach more prospects. Using these varieties, misspellings and derivatives can help increase the chance of your ads being served. Broad match is targeting keywords in a loosely defined manner. Here, the ads appear based on the keywords that have been queried by other users as opposed to exact match, which calls for the keyword to match the query exactly. Meanwhile, a keyword phrase set to phrase match will only appear when the exact phrase is searched on. A negative keyword is helpful in filtering unrelated pages.
After you have decided on what title tag to use in your ad, you must now define a budget in order to maximize exposure. Google Adwords recommend a daily budget for each campaign. However, you should determine a budget that is suitable and affordable. You should also determine the maximum cost per click. Google will offer a recommended cost per click, but you do not have to stick with this. Usually, a number one position is not ideal as it can also attract unwanted traffic and useless clicks. A number two position is more preferred as it can filter useless clicks and provide traffic with a higher conversion rate.
To conclude, Google Adwords is an excellent strategy and tool in giving your site maximum exposure. Nevertheless, Google Adwords should not be your sole advertising campaign. It will definitely help you find the all-important, highly targeted traffic you need.
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Google And Your Website
Google And Your Website
Five years ago the world never could have imagined the places that Google’s search bar would take people. In recent years, Google has set the bar so high for search engine technologies that it doesn’t look like anyone will be exceeding their accomplishments in internet search anytime soon. The thing about Google is that it might have started with a simple search engine, however, today it has expanded into all various that help web designers with their websites. The following are just a few of the exciting new capabilities Google has brought to the web.
1. Google has Web Master Tools that allow you to look at all your websites and see the top search queries for your site and who is linking to your site. For instance we have 103 links to our Black Rhino index page – you can actually click and see who is linking to that particular page. You can also see the most common key words Google sees. Our top 5 is design, black, rhino, marketing, and logo. You can see where your website is linking to and how many people are subscribed to your website. You can also see your site map and all the errors that exist within it. Furthermore, you can see crawler access, how often Google has been crawling your site, how many pages per day, kilobytes downloaded per day, and time spent downloading a page.
2. Google also has Blogger which is a blogging system that people use. Most people are very familiar with Blogger so I’ll keep it short and sweet. Basically, Blogger is a good addition to Google for web designers because blogging is a HUGE help with Search Engine Optimization. By adding blogs to your website you not only make your website have more pages to be crawled by Google, but you also have more content for Google to connect users to. The more information you have on a topic and the more people you have going to your website the more important Google will think you are.
3. FeedBurner is another important feature that Google has added. FeedBurner is a program that allows you to keep track of your subscribers. You can see who is subscribed to your blog, how they are subscribed, and which articles they are reading. It also has added tools to optimize, publicize, and monetize your site. In optimize you can make subscribing easier by applying clean visual format for your subscribers. You can also do SmartCast which makes podcasting much easier in feeds that normally cannot support it. It adds the elements that are required for a richer, more detailed listing in iTunes Directory. You also have SmartFeed which allows you to reach the widest possible audience while publishing a single feed on your blog. Publicize allows you to change your headliners, republish your blog on other sites, setup email subscriptions, and more. Monetize allows you to activate Google AdSense for feeds and choose options that control how the ads are displayed in your feed.
4. Google AdSense is a program that allows you to sell advertising space for people’s ad’s on your website. These aren’t just any advertisements either, these are ads that Google chooses for you, but are completely relevant to your site’s content. It’s a free service by Google and you can earn money everytime someone clicks on one of your ads.
5. Google Analytics is an application that shows you how your customers found your site, how they explored your site, and how you can enhance your visitors experience. This will allow you to improve your overall site.
6. Then you have the Website Optimizer, which is Google’s free website testing and optimization tool. This tool allows you to increase the value of your existing websites and traffic by testing changes in your website content of your pages.
7. Then of course you have Google maps which I use on a majority of my sites. It allows you to put a map on your personal website of a location you want. It’s a nifty tool I must say!
Of course, there is much more … but I’ll leave that for you to Google.
___________________________________________________________
BLACK RHINO SOLUTIONS INC
Web Design Westchester, New York Web Design
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Locating the Best SEO Company Your Website Needs for Top Ranking
Locating the Best SEO Company Your Website Needs for Top Ranking
Locating the best SEO Company which can help your website attain top ranking in search engines is a tough job. You need to know some parameters of the SEO Company, some basic facts and figures, and the commitment of the firm’s effort before deciding on the firm.
An ideal SEO Company would be able to show results decisively. For instance, you can easily find out whether the SEO team has been able to generate traffic, convert most of the surfers to customers, build enough link popularity, boost sales, leads, and identify the tricks and tips to make a website stick on its top ranking for months together.
But, how would you locate this remarkably effective SEO Company? Here are some aspects to judge before you can spot an efficient SEO team.
Achievements by the SEO Firm
The results would show how effective an SEO Company has been for its clients. Testimonials from the clients, portfolio check ups, and reviews of the SEO Company in social networking sites are useful ways to identify the best SEO Company for your website.
You can check the optimized websites and judge whether the results are true or not. Don’t forget to note the variety of websites tweaked by the SEO Company. How has the client websites ranked in search engines? What do the testimonials say? Can you pick the important positive points of the SEO Company? — Or, the websites don’t really have anything special about them. Answering these questions would help you find out the correct SEO Company for your business.
Own Ranking Formulae
SEO Company should ideally have a good team to work on the client websites. However, the best way it can showcase its optimization expertise is to make its own website SEO-savvy. When the site is ranked top and has won prestige, brand identity, and community, you can be sure that they SEO Company is also capable of doing the same for your website.
Old is Gold
SEO is not a new concept. It also takes a long time to show the results. Identify an SEO Company that has stayed in business for a long time and has valuable results to show. The main idea is to avoid fly-by-the-night firms which are there only to fleece money from you.
An SEO Company which has stayed in business would explicitly state the work it can do, results it can achieve, and the remuneration it needs for those tasks.
Duration of the SEO Work
SEO requires time and effort. It also requires a lot of monitoring, further tweaking, reporting, analyses, and social networking to be successful. In fact, SEO is an ongoing effort and constant updates needs to be integrated to the client site to keep it retain the top ranking.
As a result, most SEO Company offers a long-time optimization policy. The remuneration can either be project-wise, result-wise, or task-wise. In short, a good SEO Company official would be able to specify the exact tasks it would offer for the corresponding fees. It would also show you the results analytically over the period of time to help your website attain and retain top ranking.
This article is written by Seo Company Sydney, a marketing wizard who can market your website to the potential customers worldwide? We can provide you with your requirements.
For more information, please visit us at: SEO Sydney, an avid group of SEO experts from Sydney.
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3 Ways To Get Traffic To Your Google Adsense Focused Website
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Home Page > Advertising > PPC Advertising > 3 Ways To Get Traffic To Your Google Adsense Focused Website
3 Ways To Get Traffic To Your Google Adsense Focused Website
Posted: Aug 17, 2010 |Comments: 1
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3 Ways To Get Traffic To Your Google Adsense Focused Website
By: Adrian Hargray
About the Author
Learn google adsense tips you can use to earn more money with adsense in your spare time. To learn more, visit the following website for more details: http://www.instant-downloadz.com/boostadsensecommissions.html
(ArticlesBase SC #3063145)
Article Source: http://www.articlesbase.com/ – 3 Ways To Get Traffic To Your Google Adsense Focused Website
With googe adsense, alot of new beginners are frustrated by their lack of earnings. This is because when they login to their account, they see earnings of .00 each and everyday. The most obvious way to improve these results is with more traffic, and this is what this article will focus on.
It doesn’t matter what your strategy is for getting more clicks from google adsense. Without traffic, your income will remain at and your business may just as well be in trouble. So in this article, we will take a look at some ways to get traffic to your google adsense pages so that you can maximize your income in the shortest amount of time as possible. Here’s traffic tip number 1:
1) Forum marketing
If you’re operating in a niche, then forum marketing is a choice for you. With forum marketing, you want to deliver quality information to the forum members and advertise your site via the signature of your posts. You never want to blatantly advertise your site in the forum posts since this is the fastest way to get banned from a forum.
All you want to do is give helpful information to the people who need it and be a helpful person on the forum. Here’s another great way to get traffic to your google adsense pages.
2) Article marketing
With article marketing, what you want to do is write 300-500 word articles on topics that relate to your adsense focused website. You will want to submit these articles to the topic article directories online. I have compiled a list of my top 5 article directories and have listed them below:
- EzineArticles.com
- goarticles.com
- ideamarketers.com
- articlesbase.com
- articledashboard.com
All of these websites get alot of traffic, and you will benefit from the traffic that they can deliver to your site. The way article marketing works is simple – you get traffic in 2 ways.
The first way you get traffic is via the search engines, and the second way you get traffic is when website owners view your articles and publish them on your website. Your website information will remain intact when website owners publish your article, so you can lay rest assured that full credit will be given to you.
Here’s another great way to get traffic to your google adsense pages:
3) Video marketing
Video marketing is huge right now, and is something that you will want to cash in on starting today. What you want to do is create a 3-5 minute long video about something that relates to your website. You will want to include your website information at the bottom of your video so that visitors will know where to visit for more information.
After creating your video, you will want to submit it to sites such as You tube, Google Video, Metacare, Viddler, and more. This is a great way to get traffic to your google adsense pages, and can get you alot of traffic fast.
All 3 of these ways are great ways to improve your website traffic and your adsense income exponentially. Be sure to start using them today in order to start seeing higher adsense commissions tomorrow.
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Getting More Web Traffic takes time, and at least some quality writing. The best way to do it, is to find semi-automated tools that will find the best places to post for you. Its then up to you to post something helpful and relevant.
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Top 50 Internet Marketing Tips for Promoting a Website
Top 50 Internet Marketing Tips for Promoting a Website
Top 50 Internet Marketing Tips for Promoting a Website
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Home Page > Advertising > Online Promotion > Top 50 Internet Marketing Tips for Promoting a Website
Top 50 Internet Marketing Tips for Promoting a Website
Posted: Nov 03, 2007 |Comments: 0
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I have one website how to promote that website and iam intrested to insert softwares that website any lisence taking me
Did you have to pay for all microniche domains? which webhost do you use?
Article Marketing seems to be a great way to promote a website…what if a person can’t write too well, or doesn’t have the time to do it?
What exactly is Internet Affiliate Marketing and how does it work exactly?
Top 50 Internet Marketing Tips for Promoting a Website
By: Pradeep chauhan
About the Author
You can read the remaining 40 internet marketing tips here … Internet marketing tips to promote website. Also get in touch with latest India IT and Internet news at http://www.webindiabuzz.com for latest news and views on online companies, new ventures, and technologies.
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Article Source: http://www.articlesbase.com/ – Top 50 Internet Marketing Tips for Promoting a Website
Internet marking is on boom. It is one of the biggest money making platform for both beginners as well as for established organizations. Even many big companies are investing in marketing through web. As I have been in this field for last 3 years, I would like to share some of my experiment that I did and got fruitful results. This article basically talks about various internet marketing tools that should be used to promote your website or a blog. Most of these tips are mandatory and can give you millions of dollars if done successfully.
So here goes my list…
1. First of all make a website either small or big. It is not any hardcore rule that a big website will do well as compared to small one. So a website does not guarantee top positions even if you have a very large website. All it matters is the type of keywords you are targeting and the kind of your article, website layout etc. It must be of user interest.
2. If you having a small website, you are with more ease and can handle it easily. Let’s say you have a small website. Do the internal linking properly. It is not necessary to give link to all pages from every page. The best strategy is to keep the number of links down.
3. Make a sitemap for your website. If you do not know how to make it, you can use Sitemap Generator that are available free of cost. Search free sitemap generator in google and make it. If you want to make it yourself, make it using the following method – http://www.sitemaps.org/protocol.php. Once you are done, link to your site map from your footer and also submit it to Google at www.google.com/webmasters/sitemaps/. By doing so you are telling Google about your pages and it is 99% guarantee that all those pages will get indexed. By listing your sitemap on your website, you are helping google as well as other search engines to crawl your website properly
4. Have a nice presentation and as well as navigation for your site. It does not means that you have a nice website presentation. Presentation should be such that it attracts visitor to checkout more pages and re visit your website. Your webpage should ask for user feedback/ comment and your web page should have sections like related articles or random articles or articles in blog or recent topics from forums or your testimonials. This way you are creating an interest in the reader.
5. Of course you have created your website to make money so place Google ads in such positions that it does not give an appearance of totally an ad site. They should be placed nicely. Best positions for google adsense are right menu, 300 x 250 in text ads, at the bottom or at the top. If you are selling products, place them nicely related to the page.
6. Your website url should contain the keywords of your article. This will make it more searchable. Do not make dynamic created urls like index.php/124254?353 etc
7. Make a good title of your web pages. It is very important part of your website not only for users but also for search engines. Do not over look this. Your title should not be stuffed with keywords and commas. Only list 1-2 keywords in your title.
8. If you have a small website, make proper meta tags and a nice description. Do not stuff keywords in them.
9. Interlink your web pages through keywords within the article. Google loves this.
10. Highlight important keywords of your webpage. Make the titles and sub headings in the body of the webpage in h1, h2 tags. This tells google about the importance of this title with the page.
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Is Optimizing Your Website for Bing will benefit you in future?
Is Optimizing Your Website for Bing will benefit you in future?
Is Optimizing Your Website for Bing will benefit you in future?
As many a blog entry will go over, thereâs been a good amount of buzzing around the launch of Microsoftâs new Bing search engine. Moreover, thereâs been a well-brought-up quantity of rumor on what the growing popularity of Bing â along with their recent agreement with Yahoo â will mean in regards to Search Engine Optimization.
There is lot of rumor in internet that Bing is stealing market share from Google. Question keep on buzzing in our mind
1. What if Bing, after the initial buzz around their launch upland, begins to steadily challenge Googleâs long standing dominance both in market share and SEO focus?
2. What can I do now to start making sure my site is well optimized for Bing so that Iâm not playing catch up a year from now when all of my competitors are ranking well within both Google and Bing?
In response to the first question, what seems to be the common theme in most responses to this by industry experts is that Google for a long time now hasnât had a realistic challenger to its search dominance, allowing them to focus on side projects such as the recently announced Chrome OS, upcoming Google Wave, and Cloud applications such as Google Documents.
What youâll most likely see as Bing becomes a stronger competitor in the realm of Search, is that Google will begin â as it has already with the May launch of their âShow Optionsâ feature â to release features to better compete with some of Bingâs advertised advantages over Google.
While many of these changes will be designed to enhance and better organize results, many believe the recent competition imposing by Bing will benefit visitors looking for relevant results, as well as sites looking to have them found for relevant queries.
In response to the second question, the answer is to continue to focus on the same SEO best practices youâve been focusing on. The type of SEO work and tasks webmasters need to perform to be successful in Bing havenât changed â all of the skills and knowledge that webmasters have invested in previously applies fully today with Bing. Moreover, investments in solid, reputable SEO work made for Bing will bring similar improvements in your websiteâs page rank in Google and Yahoo! as well.
SEO task you should do for Bing optimization for your website.
* Unique, keyword-oriented Titles and Meta Descriptions for ever page of your site
* Keyword-oriented, clean and well-structured URLs
* Singular themes per page with keyword-oriented content in reference to your pageâs theme
* Submission of a well structured and relevant XML sitemap to Bingâs Webmaster Center
* Submission of your site to Bing using Bingâs Ping service
There still certain factors while starting SEO service for Bing search engine such as the quality of your inbound links, along with other standard SEO best practices play significant roles.
While the same SEO best practices will assist your site’s ranking within Bing, some of these items â according to initial studies â seem to play a greater role with Bing than they do with Google. Meta Descriptions is one example. Currently, Bing places more importance on the quality of your Meta Descriptions than Google does.
What this means for some sites is that focusing on these same SEO practices, with a tighter focus on the quality of your Meta Descriptions and quality, unique content can help even sites reliant on longer-tail searches be more visible, due to different user behavior on Bing. This is true as well with a more local-focus being presented by Bing. It is reported that Bing is weighting local results in a more aggressive manner than Google.
Of course, with Bing being relatively new, things could change as the competition with Google heats up. The advent of new features and options â some of which will focus on micro formats, RDF and other advanced SEO practices â is sure to keep this space dynamic as well.
Improving Your Website Page Rankings – Dominating Google With Improved SEO Techniques
Improving Your Website Page Rankings – Dominating Google With Improved SEO Techniques
Visualize search engine optimization as being a popularity competition, and you have just become close friends with the prom queen.
Search engine optimization is simply utilizing resources as well as methods in making your site attain a number one position within the results of Google. Finding yourself on the first page and also in the top half of the page will make certain that your website will certainly generate public awareness of your sites existence and subsequently create more visitors – targeted visitors that could lead to probable revenue as well as business. Seo, or even web optimization on steroids is not going to get your web page up there straightaway. You will need time for search engine marketing to be effective. Seo is the foremost, most efficient method for getting major google search placement. It is also probably the toughest internet marketing art form to master.
Search engine optimization may be just one part of an online Affiliate marketing tactic, however it may be the primary element. It is the baseline. In a community where search properties are evolving, seo is definitely an constant, iterative practice.
Search engine optimization is reliant on understanding what Google, Yahoo and Bing etc. hunt for once they visit your site and also what customers search for when looking for your website. It is not necessarily about deceiving the search engines! Search engine optimization is not miraculous and it is not some hush-hush profession which has a secret handshake. The search engines prosper upon content material and back links. Without the two elements a web page is dead!
Keyword density is among the factors which is used to optimize an online site. Keyword density identifies the number of times a particular word or phrase is used with regards to the sum of the number of words within the page. Keyword density is the measure of how many times a keyword shows up when compared to the remaining textual content in that zone. The zones consist of: title, meta keywords, meta description, plain content (text), h1, h2, h3, bold, italics, underlined and domain name. Search engines like google evaluate the written text for pertinent keywords and phrases, among other considerations, plus rank the web page accordingly.
Sites which get a ranking close to the top in their niches are likely to possess excellent keywords and phrases located through the entire web site, but that is only one component of this formula. The very best websites also have a lot extra going for them, such as outstanding content, great meta data in addition to a good number of inward bound links all relative to the material on the webpage. Sites which might be new and are only starting must target acquiring incoming links. This is part of what exactly Google uses to rank sites within search results.
Back link building is an continuing process in Search engine optimization. Links to your website from other sites gives google bots more “food” to munch on. Link popularity refers to the number of back links a web site obtains coming from outside sites but does not take into consideration the actual level of quality along with context of inbound links. In addition to link popularity, the age of an internet site and the domain name of your website play a role in the rankings.
Ranking on page one of Google will not happen overnight. SEO is difficult to master, however,utilizing innovative new programs, new SEO techniques and tools will greatly improve your success and therefore should be thoroughly investigated.
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How to Get your Restaurant Marketing Website on Google Maps
How to Get your Restaurant Marketing Website on Google Maps
These days, in many households, the Yellow Pages gets more use as a doorstop than a local business directory. Why thumb through lists of phone numbers when you can get all the information you need in a few mouse clicks?
Did you know:
76% of people make regular local searches
62% of diners search online before eating out
There are 33,000 Google searches for restaurants every hour
This is why getting your website appearing in the local search results (e.g. when someone searches ‘Indian restaurant, Reading’) should be a key part of your restaurant marketing plan.
Local SEO restaurant marketing tips
Include your town, city name or part of city in your keywords, particularly in page titles and page headings e.g. ‘The Penang Chinese Restaurant, Stoke’
Feature your address on every page on your website (the footer is a good place – it’s unobtrusive and easy for people to find)
If you have an 0800 telephone number, include a local phone number as well. This makes it easier for Google to match it to your area
Add a page which mentions local towns and places to feed Google with more localised keywords e.g. make sure your Contact Us or Find Us page has an embedded Google map and mentions bus routes or tube stations, convenient parking and directions.
How to add your website to Google Maps
This tip is so important that it deserves a section of its own. When people make local searches they’ll often be presented with a map at the top of the results with links to relevant, local businesses. So getting listed on Google’s map is a fast track way to being found by all the people searching for restaurants in your area.
To get your restaurant appearing on Google Maps you first need to register it on Google Places or confirm an existing listing belongs to you.To increase your chances of being listed in the top results, you’ll need to complete your business listing and ask your customers to submit brief reviews onto Google Maps and 3rd party review sites, like Tripadvisor. This helps to increase the importance of your website in Google’s eyes and improves its chances of popping onto people’s screens the next time they’re looking for a local restaurant.
______________________________________________
Article provided by Livebookings – home of freshly prepared restaurant marketing tips and advice.
Website Marketing: Google ’staked Its Ground’ With Super Bowl Ad
Website Marketing: Google ’staked Its Ground’ With Super Bowl Ad
Google’s unprecedented decision to take out a major advert at the Super Bowl is likely to have been a strategic move to step up the battle against Microsoft Bing, website marketing specialists have suggested.
The one-minute commercial aired to hundreds of thousands of American football fans on February 7th featured a simple Google search box and told a Parisian love story narrative through search queries.
Google is estimated to have paid million (£3.2 million) for the advertising slot.
Analysts and media pundits believe that by taking advantage of one of the most high-profile – and exclusive – advertising venues in the US market, Google was effectively “staking its ground” as king of the search engines.
Early last month, Google reported a year-on-year revenue growth of 17 per cent, with impressive fourth-quarter profits of .67 billion (£4.12bn).
David Hallerman, a senior website marketing analyst for eMarketer, said Google made the move not so much to establish itself, but to take away a little market share from its competitors.
“It’s a way of staking ground,” he said, adding that the Super Bowl was the perfect choice for Google to ensure it made the biggest possible impact because “the Super Bowl is a one-of-a-kind venue for advertisers.”
Mr Hallerman compared the advert to Pixar’s recent box office smash Up, because it created a heartfelt picture of a relationship without audio or major on-screen action.
“Bringing emotion through search queries and showing the life behind it is extremely effective advertising,” said Mr Hallerman.
However, he noted that the battle of the search engines was far from over, adding that Google’s competition from Microsoft was not to be underestimated.
Clint Boulton, writing for eWeek, notes that Microsoft Bing was used for 11 per cent of search engine requests in the US in January, stealing market share from Google and sinking search rival Yahoo!
Google notched 65.4 per cent of US searches, down from 65.7 per cent in December.
Meanwhile, Yahoo! claimed 17 per cent of the market, down from 17.3 per cent a month earlier.
However, the deal that Yahoo! signed with Microsoft last July essentially places Bing in place of Yahoo! search and Yahoo!’s ad sales in place of Microsoft’s.
In this arrangement, notes Mr Boulton, Microsoft in reality has a 28 per cent of the market – which poses a serious threat to Google.
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