The #1 Missing Point in Articles on Small Business Website Optimization Consultants

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The #1 Missing Point in Articles on Small Business Website Optimization Consultants

It is an obvious fact that each online business owner should know not little but a lot about search engine marketing setup. This idea involves optimizing your website for the search engines to think that your website provides useful and rich-content information and, therefore, you will be able to improve search engine ranking.

This is extremely efficient as other paid marketing methods like pay per click campaigns are really expensive and can not afforded by everyone especially the beginners who do not have that much money yet to invest. On the other hand, natural traffic gained from ethical and legal search engine optimization (SEO) is free of charge and targeted under the assumption that you avoid any black-hat SEO training.

Hence, you should not overlook the power of setting a proper search engine marketing setup when it comes to spreading the word about your home based business. To achieve this goal properly, you should consider the right keywords with the right density.

But the interesting question is: What are the proper keywords?

If you explore various articles on small business website optimization or ask any small business SEO agency that provides push promotion for websites, you will always be confronted with this sentence: “You need to consider the keywords and search terms that enjoy high traffic and have low competition”.

My personal point of view is that this answer is not clear enough as the terms low and high are very relative. Should you consider 100 searches per day a high search volume? In case you agree, then should you define 90 searches per day a relatively low search volume? Additionally, if the number of the websites that compete for your target search term is 100, should you define this competition high or low?

If we define 100 websites as low competition, is it feasible to define 150 websites as high competition? So, in other words, what is the meaning of high and low here? And this is the issue I handle in this article.

Briefly, to target the best search engine marketing setup, you should target the keywords that receive “high enough” traffic per month and at the same time enjoy “low enough” competition.

a) What should you define under the term high enough traffic?

There is no clear and unique answer as it totally depends on the type of your business and your goals. To achieve a brilliant success in online marketing, you should have a definite plan like your goals and the time needed to achieve them. I.e. you should plan how much money you like to earn and after how many months.

So, I will make a random assumption that you like to earn 00 per month. Then, you should drive visitors to your website that make you 00 per month and this traffic is your “high enough traffic”. But the exciting question is how to calculate this traffic in an accurate way?

You can definitely use such a mathematical formula:

Total Income per Month= Number of Visitors per Month x Conversion Rate x Income per Sale

In the above mentioned formula, all factors are known except the number of visitors per month. Specifically:

Income per sale is the amount of money or commission you earn when you achieve a sale.

Conversion rate is the amount of your internet surfers who may be interested to buy your product or service. For instance, 3% conversion rate means that 100 internet surfers are dropped by your website and only 3 out of these 100 decided to buy your product. This factor is totally dependent on your services, sales letter, etc.

You may calculate with 3% conversion rate, but I like to design my search engine marketing setup using a conversion rate of 1% as this is a very realistic rate.

Total money you like to make online is simply the cash you like to earn monthly, which is in our case the 00.

So, now you can calculate how many visitors per month you should drive to your website in order to achieve the desired income. In case you like to earn more you may work on increasing the amount of visitors to your website or you should try to increase the conversion rate.

Driving more traffic to your website includes:

- Ethical optimization of your website by combining online and offline optimization.

- Online submission of high quality articles to high rank web directories is a good idea to get more quality links.

- Update your website frequently.

- It is really a good idea to mix both of article marketing and Web 2.0.0 services.

Increasing the conversion rate of your website involves:

- Enrich your sales web page with promises that you can really deliver.

- It is strongly recommended to offer your website internet surfers something extra for free.

- Add a hard deadline that they should act before it in order to be qualified for the free bonus.

b) What should you define under low enough competition?

To check the competition of a certain keyword, insert your target keyword between double quotes in Google to see how many other websites that are optimized for the same keyword. It is usually expected to find 0 or thousands of websites that are optimized for the same keyword and, therefore, you have to compete against them.

The answer to the question of a “low enough competition”is depending 100% on the planed destination, where you are going to submit your articles. Yes, this is correct as it is relatively sure that Google loves some certain websites and if your article -which should be optimized around a certain keyword-, is submitted there, then it has a better chance to appear on Google’s first page.

Some of the websites that Google certainly love are: ezinearticles.com, Squidoo.com, UsFreeads.com and any Wordpress Blog. So, you should not overlook these cases in case you design your search engine marketing setup:

- Ezinearticles.com: Is the optimal choice to submit your articles, if your competitors websites do not exceed 10,000 websites.

- Squidoo.com: Is the optimal destination of your articles, if your competitors websites do not exceed 5,000 websites.

- UsFreeads: Is the optimal choice to submit your articles, if the number of competitors is approximately 3,000 websites.

- Wordpress Blog: Is the optimal choice to submit your articles, if the number of websites that are optimized for the same keyword is not more than 1000 websites.

It is important to notice that the above results are my results based on trial and error procedures and there is always no guarantee, if we talk about Google. Nevertheless, the results and experiments I mentioned in this article worked on fine bases since 6 months now and, therefore; it is a good idea to try it when you finally decided to set up your next campaign.

The key point of this article is to find a mathematical description of the very vague terms high and low. So, now it should be clear for you which keywords you should consider for your campaign when you finally decided to carry out your search engine marketing setup.

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With The Use Of Search Engine Optimization Your Website Will Be Shown on Google

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With The Use Of Search Engine Optimization Your Website Will Be Shown on Google

When you have a website, you would like to drive potential customers into it. You are aware the way in which internet research do the job – you go to Google, input keyphrases, hit enter, and in a fraction of a second a huge list of results is shown.

Almost all of the users who do these searches might basically search at the links on the top of the search rankings, more rarely at links that are lower than third or fourth on the list as shown, and rarely venture from the page one to start looking at links on the page two of results returned.

Search Engine Optimization will definitely do the job to place your website at the top of Google rankings. Good Search Engine Optimization will help your website to be found on Google, and that will help you get visitors to your website.

Not everyone understands how search engines like Google ‘decide’ in what order links will be shown on any given search. An advanced mathematical equation that computes which results to return depending on the relevance and significance of those results to the search phrases a user inputs is called algorithm in which Google basically depends on.

If Google can’t find your website, neither can anyone else. Definitely Search Engine Optimization is the best way to help your website to be shown on the first page on Google. Search Engine Optimization, or SEO for short works like this: Google directs on the internet ‘bots’ often called ’spiders’ which travel the web looking for information about web sites.

Besides relevance and importance, Google also looks at popularity. The algorithm makes use of the info the spiders bring back to determine where a website will land on the rankings. Search Engine Optimization is all about ensuring that the Google Spiders find what they need to ensure that your website ranks highly on a Google search when search terms relevant to your site are entered. Basically this is the way Search Engine Optimization will help your website to be found on Google.

The actual algorithm Google uses is a closely guarded secret, but there are guidelines that can ensure that Search Engine Optimization will help your website to be found on Google. The most important criterion is content. You must have content rich pages on your website, that are relevant, well-written and make use of keyword and phrases, along with the relevant Metatags the Google spiders look for.

There are people who use what is known as Black Hat SEO, such as keyword stuffing, in a bid to ‘fool’ the bots so as to ensure that Google pays attention to their site. This is bad for your credibility, and Google is wise to this practice – in the long run it will hurt not help you. If you want Search Engine Optimization that will help your website to be found on Google, you may want specialist help.

SEO is a very complicated subject in which its trends constantly change, and so an advice from the experts will be very helpful. Make sure you use a specialist with a proven track record in SEO, so that you can provide the best in Search Engine Optimization that will help your site to be found on Google.

How to make your website come up first in Google?

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How to make your website come up first in Google?

Google has revolutionised the marketing world and has become the main player in advertising and marketing online worldwide. Millions and millions of dollars have shifted from your everyday advertising mediums such as newspapers, magazines, TV, Radio and printed business guides to the internet, especially Google.

DO you want to know how to Rank your website Higher in Google?

Basically there are several ways you can get your website ranking higher in Google.

Firstly design your website so that it is Search Engine Optimisation friendly, meaning that your website is designed the have the following:

Related Keywords and Phrases for the product or service that you are offering.

Content is another huge factor when it comes to ranking high in the Google search engine. Make sure you think this out properly and thoroughly describe your product or service keeping in mind the end user.

Internal Link Building; just as external back links are important to your website’s page rank your internal linking structure is of the same importance. When the internal pages of your website are created, an internal link is then used to get access to that page. The important thing here is to let the internal link’s anchor text contain the same keywords your original article has. For example when linking to your article that is called “Search engine optimization Tips” from another page don’t give the link the title “SEO Tips” or “Optimization” but instead call it “Search engine optimization Tips”.

Fresh Content: Writing fresh content and adding it your your websitenon a regular basis as the Google crawler loves looking ta fresh material.

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External Link Building or Backlinking are incoming links from other websites to your website. Inbound links were originally important (prior to the emergence of search engines) as the first means of website navigation; today their significance lies in search engine optimization (SEO). The number of back links is one indication of the popularity or importance of that website or page rank, this is then converted to a page ranking by Google.

The more the back links the greater chance your website will rank higher. You can create backlinks by writing articles that are related to your website subject with a link back to your website and then place them on blogs or article websites and leave your website link on that article. You can also upload videos to Youtube or similar websites and also leave a link to your website.
You can also pay SEO companies that will create the backlinks to your website.

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Google Adwords (PPC or Pay Per Click ) – While organic Search Engine Optimization generates traffic, it is not “instantaneous.” Utilizing search engine marketing programs such as pay per click (PPC), traffic can be received in a matter of days instead of months. You will find these ads on the right hand side of the Google search engine.

As a result, every business should have a PPC program for their targeted keywords. With PPC you can set up an ad campaign or multiple campaigns, setup your daily budget and what you are willing to pay per click for each keyword that you have entered. Based on the cost of each keyword your ad campaign will be placed accordingly, this means that the campaigns are ranked by cost per keyword and based on this cost you will be bidding for positions on the front page, which happens automatically. For example you may have set your Max PPC at .50 for the phrase “website design Sydney”. If another company is willing to pay .80 per click then he will automatically rank higher than you on the list, otherwise if it is below your PPC cost then that ad campaign will be positioned under your campaign.

Google Adwords can show you reports and has many great features to improve your campaigns and calculating what your estimated daily budget and Cost per click should be.
You can manage yourself by creating a free online account or get a professional that will setup your campaign and maintain it based on your agreement with that individual or company.

Adwords is a great way to get traffic to your website, which in turn increases your revenue.

How to get your website to the Top of Google

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How to get your website to the Top of Google

Ever developed a website and wondered ‘Why is it not getting that much hits’?  And if the website is made for business purpose then getting hits is arguably the most important thing in the world.

Then what do normally people do?

They have two options. Either they go to advertise their website or they follow some Search Engine Optimization Techniques.

What we are focusing here is the importance of SEO in our daily life. Mainly people will want to get their website on top of Google because Google is the most used search engine in the world. Why do people want to do that? Well it’s simple because it is the right procedure in today’s world.

I’ll give you an example. For example you have a website which you made so that you can sell your Sports Goods. Now you want the public to know that there exists a website selling sports goods. What will normal people do is they will advertise their website which is a good thing but certainly it is NOT ENOUGH. What will advance internet business personals do is to find a SEO Services company. And what will that SEO Company do? They will make your website appear on Top of Google page against certain keywords that public searches for. In our example’s case these keywords can be buy Football or Sports Goods Online etc. There are monthly more than 100 thousand searches only on Google for these keywords. Imagine now when there are 200,000 monthly searches for sports goods on Google and your website comes on 1st or 2nd position on Google, you will be sure getting more than half of the hits. And that is against only one keyword.

The question is how does these SEO Techniques work to make keywords on top of Google?

The SEO Experts understand Google search algorithm and act accordingly. Most of the work includes onpage and offpage seo. Making anchor texts and posting on relative websites/forums/blogs. The experts of SEO Company focus on posting on HIGH Page Rank (PR) websites. PR is a rank that is provided to a website that is most valued among daily internet users. A fresh website starts with having no or 0 page rank. Then as it gets more popular the rank increases, maximum rank is 10 which only few websites hold. We work tirelessly to ensure that your website climbs to the Top of Google search rankings for keywords that define your business. Our focus and dedication to our client’s Google SEO objectives allows us to be one of the most reliable and affordable company.

On Page SEO is very important to get your website recognizable in search engines.

On Page means the SEO Experts have to adjust/modify existing title, description, headings inside your own website to be able to get Search Engine to recognize your website. Certain procedures such as Keyword occurrence count in a page and Keyword usage in Heading etc are followed wisely.

Then there is also Off Page Optimization. In this type of optimization almost all of the work is performed outside your website. Mostly that includes forum signatures, blog posts containing your website’s keywords and article writing. All these article and forms posts contain the keyword that we intend to optimize. In off page optimization, one of the most important things we need to consider is not to follow black hat SEO. So this proves beyond doubt that when you start an online business you will definitely need an SEO Site to ensure that your business gets the right boost that it needs.

3 Highly Effective Website Traffic Tips

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3 Highly Effective Website Traffic Tips

Building a website for your product or services is just the first step to promoting your business online. But, just because you build it does not mean that the customers will come. The next and most important step in promoting your business online is to increase your website traffic. Here are three great website traffic tips you can use to produce online sales.

The very first thing you should do before you even try any of these traffic tips is to carefully inspect your website. Click on each link on the site to confirm that they all work. Having dead links on a site can be catastrophic to your business and to your sales. Double check for misspellings and major grammatical errors. It’s also a good idea to view your site on different web browsers to make sure that it stays intact.

You should also have a tracking code installed on your site so you can see what’s working for you and what parts of your business and marketing need improvement. Google Analytics has a free tracking code you can use to monitor your website traffic. It is critical that you are able to see how much traffic your website receives, where it is coming from and how long your visitors are staying on your site. Once you have completed these tasks, it is time to use some of the following website traffic tips.

Traffic tip number one is something you have likely heard of – article marketing. The idea behind this is that you write articles around specific keywords that pertain to your product or service. Then you submit these articles to some of the many article directories found on the Internet. This is a very powerful technique that can generate lots of website traffic for months to come.

The second traffic tip is to buy your website traffic. An easy way to do this is by using a Google AdWords campaign. It’s the fastest way to get traffic, but it can also be the most expensive. The idea behind this tip is that you develop a Google ad to be placed on the search engine pages. You will be billed every time someone clicks on your ad. But it is very important that you take the time to learn the ins and outs of a Google AdWords campaign. Getting into this particular website traffic generator without intensive research can cost you a lot of money, but it can also pay off in a big way.

Traffic tip number three is blogs. An easy way to generate more traffic is to search for blogs that relate to your product or service. Leave comments on these blogs, making sure you have a link to your site in your comment. Doing this on a significant number of blogs can give you a good amount of traffic to your site for free. You should also start your own blog.

So there you have some great website traffic tips. Keep in mind that building the website is just the first step to having a successful online business, but a crucial one. You have got to have the traffic to make the sales. These traffic tips are just a few in a list of hundreds. By using multiple ways of generating traffic to your sites, you will be well on your way to online success.

Interested In Learning How To Improve The Google PageRank Of Your Website?

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Interested In Learning How To Improve The Google PageRank Of Your Website?

You should be. If you have never heard of Google PageRank and you have established a website, it is high time you learned about Google PageRank and what it means to you and the success of your website. Having an excellent Google PageRank can either make or break a website in terms of overall success. Let’s take a look at what Google PageRank is and why it is so important to every website owner.

First, a word about the Google Search engine: Google is one of the most popular search engines on the Internet. Not only is Google’s search engine the absolute largest of its kind, the company focuses on making web information easy to access and even easier to find. Google has designed a unique system and the search engine has yet to be surpassed in terms of the information it provides. Google has grown immensely since its early beginning in 1996 and it will continue to be a predominant force on the Internet. Furthermore, because Google offers easy access to immediate information, they own one of the top Internet search engines in the world. Thus, it would serve a webmaster well to become familiar with the Google PageRank process-the Google PageRank is an algorithm that is based on inbound links and other factors and will ultimately determine the location of listing of your website in the Google Search Engine.

What precisely is Google PageRank?

Google PageRank is a process the search engine’s uses as a way of selecting sites to answer specific queries. Basically, when an Internet user submits a query, the Google search engine will attempt to match websites to the query that has been posed. Yet, there is a bit more to this simple science than the act of submitting a query suggests. Rather, behind the scenes, Google uses specific algorithms to determine if a site specifically address a web user’s needs by analyzing the content of a site by keyword and by the number of inbound links associated with the site-every inbound link is viewed as a vote and the more votes one has, in conjunction with the more keywords one has, the higher their Google PageRank is.

Why is Your Google PageRank Significant?

What does it mean to you when your Google PageRank is increased? Does it really matter what your Google PageRank is at all? You bet it does-the higher your Google PageRank is the higher on a search engine’s listing your website will appear. Thus, if you are looking for top billing, especially in a search engine as popular as the one Google offers, you will definitely want to maximize your efforts of getting your website visible and improving your PageRank is the best way to accomplish such a task. Moreover, the higher you appear on the search engine listing offered by Google, or many other search engines, the easier your website is to find. Essentially this equates to more web traffic for your website and if you are running an online business, more web traffic ultimately means more profit for you.

Making Google PageRank Improvements

If you are looking to improve your Google PageRank you can do so by starting a link campaign. A link campaign can help you increase more inbound links to your website and in turn, more inbound links will increase your Google PageRank. How do you start a link campaign? Well, you can go the hard route by scouring the Internet to find websites similar to your own. Or, you can make your link campaign a far easier process by using the services afforded to you by PageRank Browser and locate all of the best, themed websites on the Internet with relative ease.

Of course, there are few things you must bear in mind when you begin your link campaign. Google actually rates various links and holds some links higher than others. In other words, if you link to 100 less than popular sites you may increase your Google PageRank. Conversely, if you link to 50 extremely popular sites and you get inbound links in return, you may significantly increase your Google PageRank because the most popular sites on the Internet are linking directly too you. Thus, when you begin your link campaign, keep this popularity issue in the back of your mind. Further, know that in using PageRank Browser, you will be able to locate the popular sites with ease, and thereby significantly increase your Google PageRank.

About Inbound Links

Quite frankly, some links that you will establish will be better than others. You goal will be to establish the best links possible by examining the quality of inbound links. Various webmaster tools can help you determine the quality of the reciprocal links you establish. You will want to work hard at establishing direct inbound links to your site-direct links from already popular websites. You will also need to establish links to websites that are similar to yours-remember the search engine algorithm used by Google to determine your page rank is based on relevance. You will also find that the location of inbound links is of significant importance. For example, when you establish inbound links, those links that are buried deep within a website will have less influence on the ranking of your website in Google’s search engine.

What is clear is that your Google PageRank is of significant importance. Thus, every effort should be used to improve your Google PageRank-with the use of webmaster tools and the use of sites like PageRank Browser you should have little difficulty getting your PageRank right where it should be. Therefore, you will not only improve your PageRank you will improve the web traffic you receive by leaps and bounds. Moreover, your improved PageRank will make you a force on the Internet to be reckoned with-you will have a highly recognizable website for all your efforts and you will ultimately improve your online business’ bottom line.

Kissing Google on the Lips: 10 On-Site SEO Friendly Website Tips that Google Loves

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Kissing Google on the Lips: 10 On-Site SEO Friendly Website Tips that Google Loves

As the Search Engine Marketing Specialist for a Boston SEO organization I know the importance of online marketing. Setting up an SEO friendly website is a great way to increase your overall keyword rank and ability to be indexed by the search engines for a variety of related keyword iterations. This however is much like a relationship and it’s a constant struggle to continually keep Google happy, but with hard work comes the greatest rewards. I’ve outline 15 tips to use when optimizing your website for Google.

Title Tag:
Add unique and keyword rich title tags to each page of your website. Remember that each page should have it’s own unique title tag. Keep most important keyword at the front of the title tag. Do keyword research using the Google Keyword Tool and find keyword iterations you have the ability to rank well for. Keep your title tag to a maximum of 65-70 characters. In terms of SEO, this is a very important component.

Description Tag:
Description tags are just like title tags, the only difference is the amount of characters you can use and the relevancy that is placed on the tag. Description tags are a little less relevant that title tags. Keep your description tag to a max of about 160 characters.

Internal Link Building:
It’s important to add internal links to your site. If you want to increase relevancy to a particular page, hyperlink the keywords you want to use to the following page. You can essentially increase page rank for certain pages internally.

H1-H6 Tags:
H1-H6 tags usually consist of the headers for your site. Make sure you include keywords that are relevant to the pages you are providing on your website. As the search engine reads the page, emphasis will be place on these tags and your webpage may be more preferably indexed.

Alt Tags:
Remember, Google cannot index images unless of course your have the proper “alt=” tag. It’s beneficial to keyword rich content to your images, but make sure you are not overloading the tag or you may be flagged.

Sitemap:
Creating an XML sitemap is the best way to increase your likelihood of being indexed for new webpages. In essence, the sitemap assists with the search engines ability to quickly update your search results and the indexed pages of your site.

301 Redirect:
Make sure that both URL types (“www.” and “http://”) point to the same location. If you do not establish a 301 redirect then the search engines will think each URL is a separate location and any off-site links you build to your site will lose link juice.

Content/Keyword Density:
Make sure that the content you add to your website is relevant to the information on your site. Keywords should be throughout the content so that search engines are able to place emphasis on particular keywords.

Blog:
It’s important to create a blog for your site. Think of each blog post as an individual landing page for your site. You can index very well for blog posts because your blog is being constantly updated. The search engines will visit your site more frequently when you update your blog, because they have new fresh content to index.

Create RSS Feed:
This step ties in great with your blog. An RSS Feed allows the viewers of your blog to get automatic updates whenever you add a new blog post to your site. If you update your blog frequently your RSS feed with be updated. This will help you maintain your viewership and overall links to your site.

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Using Google Video To Get Traffic To Your Website

admin    Google Optimization     Google, Traffic, Using, video, Website

Using Google Video To Get Traffic To Your Website

Google Video is similar to You tube and is a great way to start implementing social marketing as a part of your online marketing strategy. Google Video is a very popular video website where you can upload your videos and get traffic back to your website.

To start getting traffic from Google Video, the first thing that you will want to do is upload your videos to it. In your videos, you will want to include your website information so that users know what your website is. A user can’t click on your website URL in the video, but they can type it in to their browser’s search bar.

Another way to get traffic back to your website is to post your videos on your website. This will allow you to get a ton of repeat hits to your sites as users will want to learn from the visual information that you are providing to them. This is a great way to build a great fan base, and will help to position yourself as an expert in your niche.

To earn money from the videos on your website, you should consider adding Google Adsense and affiliate offers along side your videos. This will allow your viewers to click on your ads all while watching your videos at the same time. When they click on your affiliate links, some will purchase and this will increase your overall income also.

If you’re a member of a forum, you will want to post the links of your Google Video videos in your signature line. This will allow you to get traffic to your videos and in turn you’re educating users all at the same time. Users love to view information instead of reading it, and when you lead users to your Google Video videos, this is exactly what you will be doing.

When doing forum marketing, you never want to advertise your message into your posts. This is what your signature is for – to advertise your products. You want to make your Google Video links as descriptive as possible so that you can get alot of traffic to them.

Another way to get traffic to your Google Video videos and be perceived as an expert in your niche is with article marketing. When you implement article marketing, you’re attracting readers instead of pursuing them. They’re coming to you, viewing you as an expert, and in turn this will boost your credibility in their eyes.

When doing article marketing, you want to write great articles and submit them to the article directories. You can submit them to the top article directories, and the ones that I submit to are listed below.

- EzineArticles.com
- goarticles.com
- ideamarketers.com
- articlesbase.com
- articledashboard.com

All of these sites are heavily trafficked sites and will get your videos the exposure that they need. When submitting to these directories, you are allowed to insert information about your videos in your author byline. This is how readers will find your videos and view your website also.

All of these tips are great ways for you to get traffic to your website and to your Google Video videos also. Good luck with your video marketing campaigns and having success with Google Video.

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Using Google Analytics To Track Website Optimization Success – Iii

admin    Google Optimization     Analytics, Google, Optimization, Success, Track, Using, Website

Using Google Analytics To Track Website Optimization Success – Iii

During the last few segments of this series we talked about the benefits you can get from tracking software, of which Google Analytics is one of the best and free examples. We have also looked a bit on how to set up an account for Google Analytics, as well as some instructions on how to install it into every page of your website.

This time, we will be taking a dive into Google Analytics and explore its functions. There is a lot of available information that Google Analytics gathers, analyzes and computes and it can be daunting at first. If you are reading this, be sure that you have at least read part II and have your account set up and ready to follow the examples given here.

Reports Google Analytics’ reports generation is one of its powerful features and it will do you well to understand how to navigate and generate these reports. These reports are available for each website profile you have created. If you have made your website profiles accurately, the reports generated for each profile will be accurate as well. You can access the report for a particular website profile by clicking on the “View report” link just beside it.

Dashboard Clicking on the “View report” link will take you to that particular website profile’s dashboard. The dashboard is a very general overview of your website’s performance as Google Analytics gathered. You are also able to change dashboards to your other website profiles by clicking on the drop-down box where it says “View reports.”

·Visits. On the upper part of the dashboard is a graph that displays the number of visits on your site over time. Note that there is a distinction between visits and visitors: a visit means a session that was initiated by a visitor of your site. There is a 30-minute window of inactivity where a visitor’s visit is recounted. For example, if a visitor visits your site that is counted as one visit, but if the visitor idles or otherwise performs no activity whatsoever on your site (maybe because he or she switched to a different program) for 30 minutes or more, the next time your visitor performs an activity (like clicking on a link) it will be considered a new visit.

·Page views. Aside from showing you an overview of visits, your dashboard will also show the number of page views your site has generated. A page view is the number of pages a visitor had viewed. Note that this number can be skewed, especially for ajax-heavy and dynamic webapps, since there are practically no new page requests with these types of sites.  A visitor can have as few as only one page view per visit, even though he or she had stayed on your site for hours.

·Bouce Rate. You are also able to know what percent of your visitors only visit the front page and leave, without visiting any other places in your website. Most of the time, these are people who came in via a search engine and are tentatively visiting to see if your website has the content they were looking for and then leave after quickly judging that it does not. Knowing the bounce rate is extremely helpful when doing front page refactoring since you might find that the search engine queries or keywords are actually relevant to your site and yet the visitors still leave after only visiting the front page. It is possible your front page content is too cluttered or does not immediately present the necessary information.

·Average Time on Site. Your dashboard will also show the average amount of time your visitors spend on your site as a whole. The rule of thumb is that the higher the time a visitor spends on your site, the better (because your visitor is exposed to more of your content, might be enjoying interacting with your site, or eagerly browsing through your catalogue and consuming your data). However, one caveat is that this statistic can sometimes be misleading as some visitors will leave their browsers open while still pointing at your site. Cross reference this statistic with your pageviews to get a better picture.

·Map Overlay. One of the coolest features on Google Analytics is geolocation – a process by which a website visitor’s ip is correlated with its estimated geographic origin. Geolocation is more or less accurate and this information is gathered as well from each visit. On the map overlay, you can see a small map overlayed with information on which part of the world your visitors are coming from. This is most useful when you want to optimize your site to better target your audience. The numbers from gelocation are a very effective convincing tool as well.

·Traffic Sources. The dashboard also gives information on where your visitors are coming from. You will see a pie-chart that easily describes which sites feed traffic into your own. This resource is very helpful when trying to optimize your website for search engines; you will know which search engines drive traffic into your sites (and perhaps optimize for that search engine or add optimization for other engines) and which sites link to yours (such as forums, blogs, discussion boards). You can also use this report to figure out if your search engine consultant is actually driving traffic to your site due to his own methods and not because of other, irrelevant means.

·Content. You can also get a quick, good summary of your page content from the dashboard. You can determine the top drivers for page views from this report. This overview is more of a compilation of all the other reports and it is good for gaining a quick insight into which sections of your site are your prime assets.  You can then either capitalize on these assets by including a sales pitch or cross reference your other pages from this asset to get otherwise unseen pages more exposure.

This is just a very brief overview of the dashboard. Going even deeper into the various report generation capabilities of Google Analytics will take a whole book. It is advised that you play around with the report generation especially when you already have existing data. Also, the help section at Google Analytics is a very good resource for additional information.

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5 Little Know Facts Every Website Owner Must Know About Google Caffeine And SEO

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5 Little Know Facts Every Website Owner Must Know About Google Caffeine And SEO

Google announced they had created a new search index this past August, and now they have released Google Caffeine, which is a quicker, more comprehensive search index that provides results in real time. Google Caffeine is accompanied by several advantages and disadvantages, but its main goal is to be able to produce search results in a more precise, applicable and fast manner. SEO professionals are finding Google Caffeine may provide them with new challenges that must be overcome; most of these challenges relate to optimizing for search engine results.

Google Caffeine is an extra boost to Google’s search engine that is already widely used successful Google search index. Google’s standard search index only included breaking news stories, whereas Google Caffeine provides results by utilizing real time search traffic over all new web postings; this helps provide results that are more relevant to queries that are being searched.

Twitter and Facebook: Two Reasons behind the Creation of Google Caffeine

Twitter and Facebook have millions of updates being posted on a daily basis; this makes Google’s regular search engines not quite good enough. Playing a major role in Google Caffeine are the increases in semantic search and factors of localized keywords and local SEO.

Google states that searched keywords should provide accurate and relevant results because they have the changes made to create Google Caffeine are based mostly on speed, indexing, and also in the infrastructure of their search engine. As of right now, no major changes to the Google web design and structure cannot be seen imminently, and most users will never endure a major change in their Google use experiences.

Students and Professionals

Many students and business and medical researchers are better able to find the information they are looking for when using Google Caffeine. Not only can they find more relevant searched information but they can also find it in a very quick manner. Google Caffeine has access to more information than Google traditionally had access to; this increase in accessible information helps Google Caffeine provide more accurate and relevant results.

An Overload of Information

Some users of Google Caffeine say they are provided too many relevant results, when in reality all they really want is one, perfect website that provides answers to their search query.

Effects SEO

Many SEO professionals have had to rush and make changes to their web sites and market campaigns in order to keep up with the new changes in Google Caffeine. Many of these changes are enhanced old techniques, and it is still unsure as to whether new techniques and SEO tactics will need to be implemented in order to keep information at the top of a Google Caffeine search result list.

Many users of Google Caffeine are using keywords to conduct their searches. By only using keywords the most relevant web pages are listed in the search result list. With Google Caffeine and its extraordinary way of producing search results, most spam websites are not listed on a result page. Quality content is what Google Caffeine is all about.

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Google Caffeine is also more focused on organic search results. This means it is less focused on paid advertisements, which makes the ads users do pursue more individually important than they used to be.

Overview

Google Caffeine, in general terms will perform the same functions as the traditional Google, except now the functions will be performed in a better and faster manner. Most changes that occur within Google Caffeine do not affect the users; rather they affect SEO professionals in a much larger way. Interesting challenges should be expected by SEO professionals.

Google Caffeine was not created to out-do competition; it was created to benefit Google users.

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