Understanding Difference Between On Page and Off Page Search Engine Optimization Effected by Google SEO Services

admin    Google Optimization     between, Difference, Effected, Engine, Google, Optimization, Page, Search, Services, Understanding

Understanding Difference Between On Page and Off Page Search Engine Optimization Effected by Google SEO Services

It may sound strange but it is true. Search engine optimization can be effected both on page and off page. Efficient Google seo services can help achieve the end objective of website optimization either way.

Difference Between Off Page and On Page SEO

On page search engine optimization refers to the elements on the web pages that ask Google to index the page using its criteria for such purposes. Off site page optimization refers to basically three things such as –

• Number of the web page in question

• Its qualitative aspects

• Type of back links on the web page concerned.

Google seo services involve both types of optimization. Of course the methodologies for such optimization are different from each other.

Primary Elements

Primary elements in the onside optimization of web pages are the related tags. Multiple types of tags are there. It includes –

• HTML tags

• Title tags

• Image and ALT tags

• Image filenames as well as the textual contents

Among all the tags the title tag is most important. Getting it right ensures synchronization with offsite efforts thereby generating some of the best results for the webmaster. Google seo services usually attaches a lot of importance to the title tags.

Waning Stature of Meta Tags

There was a time when the Meta tags were given substantial importance to the Meta tags in Google seo process. Today with offsite optimization process in place, Meta tags have substantially lost their utility in search engine optimization process.

Relevance of Keywords and Key Phrases

Time tested process for selecting the target keywords would be noting down all the relevant keywords that a surfer might refer to while searching or the niche topic. For instance; if someone is searching for relevant information on greenhouse emissions, he or she is most likely to search the website with key words like “greenhouse” or “gaseous” or “emissions”. Competent Google Seo Services will always enlist such target keywords and key phrases for the purposes of search engine optimization.

Finding target keywords and phrases could be made easier using software like the word tracker and such others that can help save a lot of time and efforts for the webmaster.

Understanding Social Media Marketing

admin    Social Media     Marketing, Media, Social, Understanding

A lot of people are confused by the term “social media marketing” and believe that it is only advertising on a social networking site, where networks monitor what users are doing and place ads next to them, hoping they will get a click. However, social media marketing is actually about different kinds of collaborations between people and finding ways that individual fans of a particular brand product or even a company can endorse it themselves on various social media sites like MySpace, Facebook, YouTube, Twitter and others.

Social media marketing differs from industrial media marketing in that industrial media generally uses very expensive tools requiring a great deal of financial capital to publish its information, where as social media marketing uses fairly inexpensive tools that enables anyone anywhere to publish or access information. Both social media and industrial media have the capability to reach a small audience of one or two, or large audiences of millions. However, the time lag is generally much longer between a communications from industrial media as compared to social media when responses can be instantaneous. In addition, there are currently few, if any, limitations on social media such as on pages or hours. The audiences are encouraged to be active participants, to add comments, or blog or even edit articles or stories, as they deem necessary.

Social media optimization, or SMO, uses methods that generate publicity through social media and online community websites. There are many different types of technologies and applications for social media like blogs, vlogs, wikis, emails, podcasts, instant messaging and many more. Two of the most popular reference services are Google and Wikipedia. You can share photos at Flickr, videos at YouTube, personal music at Last.fm, microblog on Jaiku and Twitter. Besides the now universally known Facebook and MySpace, you can also go social networking on Avatars United, Youmeo and Second Life (social network via virtual reality).

Experts insist that social media is here to stay. Companies are now recognizing the need to be more involved in social media marketing, because it is through these channels that they can hear most quickly and honestly what consumers need and want. Businesses are learning that they now no longer wield absolute control over the behavior and buying decisions of their consumers. By paying attention, for instance, to a pro- or anti- product blog from a consumer, marketers have access to open customer discussions they never had before and then, in turn, open their own dialogue to be able to drive the needed change quickly.

Social media marketing opens up a world of fast-flowing creative experimentation where an idea can be tested online in the morning and by afternoon there is a response. Social media techniques should be combined into the marketing mix to optimize the places where the impact can be maximized. The key element in successful social media marketing is to be swift but make sure to drive change in proactive way rather than being reactive.

Understanding Google Search Results

admin    Google     Google, Results, Search, Understanding

As a business to business consultant and company growth specialist I am often asked how companies and/or business individuals can benefit from climbing up the Google natural organic search engine ladder.

Without exception every business director who has approached me has always stated he or she wants top billing on page one of Google. I have frequently consulted with numerous web design companies who promote the natural search engine optimisation service as added value to their clients. In my experience very few of these web design companies offer a quality Search Engine Optimisation service.

I was approached recently by a company who wanted me to project manage the entire development for a new online e-commerce web site for their business. Their sales director was particularly keen to establish top position on page 1 of Google. Notwithstanding the fact that their new business is one of the most competitive industries on the internet.

I’ve worked with and employed several search engine optimisation specialists and it’s very much a case of ‘you pay your money and you take your chances.’ I’ve also had to fire several of them because they failed to achieve their business brief. That said I’ve worked closely with one SEO company who are very good at what they do.

The biggest problem I’ve faced when incorporating SEO into a new online business, is that most SEO consultancies work on a monthly retainer generally on a fixed one year contract. Few conventional business owners understand the Black Magic art of search engine optimisation and find it extremely difficult to pay someone a monthly fee and not actually see any physical work being done in their place of business. Nor are they able to make sense of the SEO consultants monthly analytical data supplied to demonstrate the progress of the SEO marketing campaign.

The director of the new start up e-commerce web business I mentioned asked me to prove how well indexed my name and the name of three new businesses I’d built were. As these are all new e-commerce business they do not yet have any page ranking but I was able to click on my wireless laptop and show him the following Google listings.

1. There are 302,000 Google listings worldwide for Dr. Mark D. Yates. I actually have 15 of the top 20 positions worldwide.

2. There are 268,000 Google listings worldwide for Mark D. Yates. I actually have 15 of the top 20 positions worldwide.

3. There are 44,800 Google listings worldwide for Valatech Ltd. I actually have the top 100 positions worldwide.

4. There are 1,960 Google listings worldwide for asecurityonestopshop.com. I actually have the top 55 positions worldwide.

5. There are 1,940 Google listings worldwide for pconestopshop.com. I actually have 51 of the top 56 positions worldwide.

6. There are 6 Google listings worldwide for businessconsultancyonestopshop.com. I actually have the top 4 and the site isn’t even built, or even on the internet yet.

The business director and his partners were suitably impressed and are keen for me to manage their new business project.

This article may be reprinted without permission, provided it is utilised in its entirety and is not printed in or posted on any illegal or controversial publications.

Boost your Link Campaign by Understanding How Google Evaluates Links!

admin    Google     Boost, Campaign, Evaluates, Google, Link, links, Understanding

Once you know how Google measures or evaluates your links then you will be in a better position to conduct a more effective link campaign. Before I explain the current pattern of link evaluation let’s take a stroll down memory lane to see how far things have come.

In The Beginning A link Was The Equivalent Of A Thumbs Up Vote!

The original premise of the internet was to have a bunch of related resources (websites) linking to one another in a natural pattern of progression. Thus someone on a website focusing on gorillas for example would then naturally migrate from that site to one that listed gorilla safaris. Thus quite soon links became (and still are) the standard with which to measure a website’s relevance.

The thinking behind this was that the more popular a website was the greater the likelihood that people would link to it; and since people would only tend to link to sites that offered useful information then it naturally followed a large number of links signified quality…at least that was the idea.

The Birth of Link Spam!

Soon enough wily webmasters realized that they could manipulate the linking concept to their own advantage and make a handsome profit while they were at it. Instead of waiting for people to link to their new sites (a process that could take forever) why not form link directories whereby one, for a certain fee, could amass a large number of links in next to no time at all!

Booming Link market

Getting a new website indexed by Google used to be a task of Herculean proportions. Quite often new websites would languish in obscurity for ages, but those in the know realized that the process could be accelerated. By linking a new website to an established website or webpage with a high page rank (typically page rank (PR) 7 and above) that new website could be indexed by Google within days or a matter of hours depending on the PR value of the webpage on which the link was located. However getting a link from a high PR webpage did not come cheap and it was not uncommon for webmasters to fork over $800 for a one month link on a PR8 webpage!

Debut of The Link Farm

The link market trade flourished for a while, making a mockery of Google’s system of assessing the importance of any given website or webpage. However, a lot of webmasters in a hurry to see their websites scramble up the search engine indexes could not afford the hefty price commanded by a link from a high PR webpage and thus link farms came into being.

Link farms were the poor man’s solution to the hefty priced, high value links typical of high PR webpages. The premise of the link farm was as follows: instead of paying an outrageous sum of money for one link from a high page rank website why not pay a small fee for thousands of low PR links? In essence the link farms abided along the principle of the sum amounting to greater than its individual parts!

The Obsession With The PR Band!

Google thoughtful as ever, made it possible for anyone to determine the relative importance of a website at a glance. This they did by the introduction of the PR band, a small line atop one’s browser fittingly entitled with the word “PageRank.” The pagerank band scaled from a low of zero (PR0) to a high of ten (PR10). The greater the value that Google attributed to a given webpage the higher its designated page rank. In little to no time at that little green slash (PR band) became the highly effective unofficial publicist for the flourishing link market trade.

Webmasters obsessed over the PR band even though in truth the page rank value of a webpage plays little to no part in determining the position any webpage will attain on the SERPs (search engine index results pages). However savvy marketers used the PR obsession of the day to great advantage…using it as a tool to establish credibility and ultimately sell their wares to the less savvy.

However somewhat on par with the abuse of the linking system, the page rank concept soon became equally defunct. In no time at all the Google index was awash with spam sites topping its front page! Something had to give; and it did!

Fast Forward To Today…New Link Evaluation Parameters!

Oh how times have changed!

The search engine algorithms have gotten so much smarter that even blackhat SEO (shady search engine optimization techniques) these days is more trouble than its worth. With the continued abuse and manipulation of the system Google furiously tackled the issue of how to maintain website relevance and quality in its index in an increasingly spammy world.

Since its embracement by the public, the internet has seen its fair share of SEO manipulation from blackhat techniques such as multiple-blog-creation software following the debut of blogs (principle behind this system was that one could create thousands of instant one-way backlinks through the instant generation of thousands of blogs) to whitehat techniques such as the widespread dissemination of articles through article distribution software or services.

Some of these techniques still have value today while others have been effectively nullified such as the mass generation of backlinks through the creation of instant blogs.

How Google Currently Evaluates Links.

It used to be that if the PR band of your website/webpage was gray then this signified that said webpage had been banned. That is no longer the case. All new websites/webpages start off with a grayed out PR band. This band will remain that color depending on a number of factors before it turns white (indicating that the probationary period is over) and eventually transforms to green with establishment of page rank above zero.

Link Aging Filter / Link Probation Period

To counter the widespread habit of acquiring links for a short-term period, say a month, so as to get a website indexed or attain page rank quickly, Google now subjects every link to a probationary period in which time the link is identified by Google but not accorded any value. Although such a link is recognized by Google, typically it will not be registered as a link associated with the website to which the link points for a subjective period; for that to happen the link needs to mature, and the rate at which a link matures is dependent on a number of factors.

Factors That Hasten Link Maturity Or Reduce Link Probationary Period

1. Keywords: The keyword incorporated in any given link is going to determine how long that link will be under probation. The more competitive the keyword the longer will be the link’s probationary period. In reality this link probationary system has superseded the Google Sandbox, which was/is Google’s technique of ensuring that super-optimized new sites do not zoom uncontrollably up the SERPs, quickly overshadowing long established websites. With respect to the Google Sandbox concept, if a new website was/is targeting a very competitive market already saturated with millions of sites, then that new website would spend a longer period cooling its heels in the Google Sandbox.

2. Volume of Traffic Across A Link: The more trafficked a link is, the quicker it will attain full SEO-value recognition by Google. This is a relatively new system in play and basically what it means is that a heavily trafficked low PR link will bestow far more SEO influence to the webpage it points to than a little trafficked high page rank link. In essence Google has pretty much nullified the system whereby webmasters could purchase links from high PR webpages in hopes of improving the SEO status of their own site. The application of this system explains why some newer webpages attain PR before older more established webpages on the very same website.

3. Links From Topically Related Sites: A links that comes from a website or webpage that has a comprehensively topical relationship to the destination webpage will have greater value than a link that does not. For example, say your website is about internet marketing, getting a link from another website that focuses on online marketing software would definitely fall under the category of topically related sites.

4. Utilizing Different Keywords In Links: Having the same keyword incorporated within all the links pointing to your site will tend to set off red flag alerts, which means that those links are not going to attain full SEO-value recognition by Google for a longer duration. Another link strategy you should employ is to have your links pointing to some of your inner pages as opposed to all your links pointing to your home page. Having links spread across multiple webpages registers as a more natural link strategy to the Google algorithm and the premise of this algorithm tweak was to nullify the system where webmasters would purchase links from link directories.

Remember anything that appears suspicious to the Googlebot is ultimately going to decrease the effectiveness of your SEO campaign. There’re many more factors that play a role in determining how high and how fast your website will make it up the SERPs (Google of course doesn’t spill all the beans) but if you conduct your link campaign with these few tips in mind you won’t go far wrong.

Make Money Online

Understanding Pay Per Click Search Engines

admin    Google     Click, Engines, Search, Understanding

Pay per click search engines have become the latest resource for online advertisers.

Their popularity is based on the ability of advertisers to spend money on advertising based on their sales revenue.

Advertisers can decide how much they can afford to spend per customer, and then limit the amount of advertising accordingly.

Similarly, an advertiser can increase his or her advertising budget according to the success of the pay per click campaign.

In lay men terms, a pay per click search engine is an advertising tool that allows the advertiser the ability to set his own rate.

The business model is based on allowing the advertiser to set his own spending rate based on his need for customers, and his ability to close sales on that traffic.

By introducing this advertising model search engines like Google, Overture, and now Yahoo, have been able to attract business from small and large advertisers.

A small comic book shop can decide to spend a hundred dollars a month on Google Ad Words, while an online giant like Amazon can spend millions of dollars per week.

Flexibility also makes the PPC medium work for advertisers. Modifications to their campaigns can be made in real time, and can be changed as market developments take place.

For instance, you can use your pay per click campaign to advertise a special sale, and then change your ads once the sale is over.

Or you can direct traffic to a specific page on your site that sells a currently hot item.

As an advertiser you select key words which will trigger your ads. When a search engine query is performed your ad will be shown as long as you selected the searched for term.

The search engines will match up ads based on the key words the advertisers want their ads to be shown for.

Caution must be used since words have alternate meanings to different people.

While pop might mean a certain sound or effect to you, it can also mean soda, or even surprise to another person.

So when you advertise using a pay per click search engine make sure that your ads are very clear. You only want people who are looking for what you offer to click on your ads.

The best way to avoid curiosity clickers is by making it very clear what the product or service being offered is.

This way a curiosity clicker will only visit your ad if he or she already has some interest in your business.

In the pay per click model you pay every time someone clicks on one of your ads, so it becomes crucial to attract serious prospects.

Understanding Google Page Rank

admin    Google     Google, Page, Rank, Understanding

Almost everyone knows that Google is far and away the King of the Search Engine universe. Google controls about 80% of the search market — a true “800 pound gorilla” in its field. But did you ever wonder how they got to that plateau? What did they bring to the game that left their competitors choking in the dust? Page Rank, or PR as it is now called.

The Philosophy behind Page Rank

Think of the World Wide Web as a new marketplace where the major commodity traded is information. As is the case with all free markets they attract both the good and the bad. There are those who have legitimate offerings in the marketplace and those who flood the market with garbage, with profit at any cost as their only goal.

What Page Rank Does

Prior to Google’s introducing their patented PageRank technology in 1998 much of the Search Engine world focused almost exclusively on relevance. If a search query matched keywords on a website it was considered relevant to the visitor’s needs and ranked high in the SERP (Search Engine Results Page). PageRank added the concept of popularity to the mix. PageRank is a very complex mathematical calculation that essentially counts the number of “votes” a page in a website receives from other Internet pages and then assigns a quality rating to each vote. Google founders see the World Wide Web as a legitimate free market for information where the will of the people is heard by the “votes” they cast for a particular web page. If one Visitor site recommends that its visitors check out another site, a link between the pages of the site is established. That is a vote of confidence in the quality of the page within another site that is being recommended. But quantity of votes was not enough for the originators of PageRank. The quality of the referring site was also important. As an example, if your site provides software services, a link from Microsoft or Oracle is rated higher by Google PageRank than a link from Sam’s Software and Hot Dog Emporium.

The implications should be clear to Website owners: establish links between the pages of your website and other quality sites on the Internet. The hucksters and scammers poured into this arena very quickly after PageRank came on the scene with elaborate measures designed to trick Google into thinking a website was more popular than it really was. Link farms are an example. Link farms are groups of websites that hyperlink to each other and in some cases the sites are actually duplicates. The whole scheme was designed to make it look like a huge number of Internet visitors were recommending the site. If you are interested in increasing traffic by building links to quality sites, begin by asking yourself why an Internet visitor would suggest a link to another site in the first place. The answer should be obvious: because the visitor sees something of value in the linked site. So before you begin looking for links, look first to the pages within your website and ask yourself if they are good enough to be recommended. Good luck!

Understanding Google Page Rank to get High Rankings of a Website

admin    Google     Google, High, Page, Rank, Rankings, Understanding, Website

Google’s Page rank is basically a concept which is quite often misunderstood, yet the concept is relatively easy to understand. It’s Google’s method of indexing all websites based on how important it feels they are in the internet community. If you understood how this method works, you’ll know how to get your website on high rankings. Remember, it is page based, not website based.

To rank a page, Google looks for the amount of links which are from other websites. The more links, the higher page rank. Each link falls into grade of ranking; all links are not considered equal. Pages with high ranks are more powerful allies than those with lower page rank. As an example, receiving a link from a PR6 page is more beneficial than 30 links from pages with PR1. It’s the quality of the links which makes the difference not the quantity.

There is an equation for how much PR values a page will get from a link, its ok if you do not bother about it- just try to get those PR3 and up links.

The crucial factors which determine the Page rank of a page are as follows:

A Page rank can come from external websites linking to your page, and also from other pages within your own website linking back to your web page.

The more pages in website, the higher the page rank.

Remember, it is very important to manage the flow of these links so that they go back to your most important pages. Don’t try to link back to your “contact us” page, only link back to the page you want to rank high.

A key factor is the number of external quality websites which link back to you.

These points will be useful for you when you are constructing your website. You can concentrate on getting quality links back from quality websites. One important way of doing this is to put useful and relevant information on your website. It will actually attract people to link back to your website. This is why the authority websites are having high PR. You can submit your website to website directories, blogs, and submit articles to article directories.

You can purchase links as those links are powerful and easier than links you get by normal methods, Remember, Google definitely will penalize you if they find out you are buying links. A better idea is to seek links from websites which are relevant to your own website.

You need to make sure that the web page which is linking to your website has been indexed by Google, if the page is not indexed, the search engines won’t find the link, and the result is, you won’t get any credit for it.

You can get indexed links by setting up a page outside of your main website. It need not be actual website, just leave a comment indicating a link on a blog, or on a Twitter profile.

Reciprocal links are not considered to be as powerful as one-way links so try to receive one-way links from other websites.

Copyright © 2009

understanding Google Page Rank Update

admin    Google     Google, Page, Rank, Understanding, Update

Google dance or Google page rank updates are a blessing for some and a curse for others. Whenever Google update the Page Rank, it is displayed on their toolbar and during every update it causes an unfortunate stir within the SEO community as webmasters use all the rules in the book to get their website and those of SEO professional amongst the top Google rankings.

For those of you who are new to this, Page Rank is basically a type of ranking or a score that sets your website aside from the other websites on the Internet. The factor that drives page ranking is the total number of links pointing towards your website and their value. The value of these links is calculated depending on the PageRank of the web pages that has those links.

You can always visit Google(dot)com/technology/ for more information on page rank, the technology, and, basic of links.

The current PageRank update is expected to cause quite a stir because many websites will display considerable drops in their PageRank and at the same time the same websites will also show significant increase in the number of back links. This fact basically reveals the occurrence of one of the following:

1. This may have happened because Google raised the bar/score on PageRank. This can make it difficult for websites to maintain the same ranking with the current score.

2. The method of displaying back links has been changed

3. The method of calculating the value of any incoming link has been changed

Raising The Bar: Google

From the last few updates, most SEO experts can make out that Google has been raising the bar constantly on their PageRank. This is being seen as a majot change especially in the light of events where websites have attained higher page rank by buying hundred of links. The current Google Page rank update is also driven by this factor.

The New Calculations

There are many websites, which have shown an increase in backlinks and the fact of the matter is that Google does not show all the backlinks. You can find an accurate count of backlinks on any website from Yahoo by entering [yourdomain(dot)com].

For example, if a particular website is showing 700 backlinks on Google as of now then if you check on Yahoo, you will found more than 10,000 backlinks. In a way, it is safe to say that a websites change in page rank is not caused due to Google showing lesser number of back links.

The real value of a link

The value of a link seems to have played an important role in the change in Google Page rank update. The various areas, which display a reduced value of a link include:

1. Multiple links from a single site

2. Textual links like “Partners”, etc.

3. Links from low relevancy sites

If you are among those who have lost their current page ranking and have gone even lower then the first thing that you need to do is build good quality links or high relevancy links. It will be another three months before the next Google page rank update. If you have increased you page rank so far by buying thousands of links then it is time to look for another strategy a more promising strategy.

Remember that any SEO strategy needs to follow a common sense approach and not just feed google what you may think it will like.

Understanding SEO Competition and Your Goals

admin    SEO     competition, Goals, Understanding

Website owners who keep up to date with SEO competition are finding out that if you are not learning and evolving you’re falling behind. It’s becoming more and more difficult for websites to maintain high rankings on search engines and that’s even if your site is already a few years old. If you are starting a new website it’s even more difficult to make your mark on a SEO. Expectations for new sites should be set up with the goal for long term results.

The most important factor in determining your website’s success is to know what you are looking for from your site. Most owners believe that rankings dictate a website’s success and while rankings are important they do not determine the overall success of the site. Owners should pay attention to the traffic they receive because that is going to factor into your business success and put money in your pocket. That’s why you have the site, correct? To make more money! Most website owners want to be in the top five of Google and Yahoo searches, when at the end of the day those rankings to not affect their bottom line.

This will not change the fact that rankings will continue to be a highly sought after commodity. Website owners need to think outside the box if they want to move up on SEO rankings. Owners have been expanding their keywords in hopes of attracting more surfers to their site. What they should be doing is figuring out what keywords people are using and incorporate those words and phrases onto their site.

At the end of the day websites are all about content, but what constitutes good content? In one word: Creativity. Your website is an extension of you, just like your business is. Use your voice and be unique with the content you decide to put on your website. This includes videos and pictures as well. Look at the resources you have and incorporate all the good things around you into your website. Do not steal or copy from other websites, it is superficial and that comes across to the visitors on your site. Make your content genuine. Do what you do best and speak from the heart. Make sure you write content for your site and not based on search engines. It’s a disservice and will not help your business or rankings.

The best advice one can give a website owner is: Do not compete with other websites! Continue to expand and evolve your own website and don’t saturate your brain with other people’s ideas. There is no right or wrong, what works for one does not work for another. Start with what you need to have on your site and work up from there.

You can pay all the money in the world to a SEO company and be number one on all the search engines, but did you really start a website to spend money or to make money?