The True Value of Google Top Rankings

admin    Google     Google, Rankings, True, Value

 

Website owners and marketers have often asked me to explain the importance of Google rankings vis-à-vis the prospect of their online businesses. In response, I have always stressed on the importance of Google rankings asserting that it is a powerful tool that can affect any online business immensely. To be precise, an online business may boom or go bust based on the website’s position on Google.

As my response often fail to convince them completely, the marketers further query me about the exact value of a top ranking on Google and the benefits their businesses can derive from a top Google grade.

$37.7 million worth paid results daily

The earnings report published by Google in June 2008 shows that the sites owned by the search engine giant yielded revenues worth $3.40 billion primarily from the search results during 2008 Q1. Translated to daily earnings, this is a whopping figure — $37.7 million a day!

Well, going by the above figures, it is not only easy to comprehend the importance of Google rankings, but also assess the worth of being listed on the search engine’s first result page. Even a layman would be able to tell that the advertisers would not cough up so much money if the Google rankings did not generate enough revenues for them. Google’s huge earnings only signify the worth of the paid search results on its websites.

More value for listings in the natural search results

A recent study conducted by iProspect established that 60.5 per cent of Google, Yahoo!, MSN and AOL users preferred the natural or unpaid search results to the paid search results for any pertinent inquiry. The study further found that while 72.3 per cent of Google search engine users selected natural search results as the most applicable, the figure was 60.8 per cent for Yahoo!

Moreover, researches conducted by Enquiro and iProspect exposed that while 60.5 per cent to 70.0 per cent of the Internet users have faith on natural results, only 30 per cent to 39.5 per cent of them rely on paid results. From the above findings we may conclude that an online marketer will receive more clicks with a natural search engine listing compared to the paid listing.

Interestingly, during the latter half of 2007, information related to an in-house Google tool that consigned dollar values to the search results on the website was let slip. On investigation, it was detected that news regarding the tool leaked while it was being used by the company’s AdWords marketing team working on a project to facilitate the process of prioritising new client acquirement.

Higher ROI from natural search results

The above illustration shows how a listing in the natural search result is of much more value when compared to the scheduling in paid results. The reasons behind this are:

Most Web surfers click natural search results regularly
Most Web surfers prefer and trust natural search results

It is an accepted fact that natural search results provide the major part of targeted traffic to any website, even now a large number of firms spend their entire online marketing budget on Pay-Per-Click (PPC) programmes rather than investing in the more organic search engine optimisation (SEO) process.

It has been proved beyond doubt that compared to the PPC campaigns, optimising a website for top rankings in Google’s natural search results offers much higher return-on-investment (ROI). Moreover, you are likely to get the value of your investment in search engine optimization more easily and quickly.

Is the SEM Blueprint Scam True?

admin    SEM     Blueprint, Scam, True

Scams are everywhere you look online–and offline. You should do your homework before purchasing any product or service so you don’t get taken for a ride. So is the SEM Blueprint scam rumor true?

This is something you have to decide for yourself. The creators of SEM Blueprint, Steven Clayton and Tim Godfrey are certainly not beginners in the internet marketing arena and their other products have proven to be quite successful for internet marketers. So credibility is a plus here.

The SEM Blueprint course itself is broken down into different parts. The course is designed for those who already have some IM knowledge. You don’t have to be an expert, but knowing the basics of pay per click, SEO, and internet marketing in general would be a benefit.

This program will teach you in steps how to become an expert. The steps are thoroughly explained to you, and not with a bunch of jargon that you don’t understand, but in normal layman’s terms. Anyone who can read can follow the course and learn something from it.

Basically, this is a program that will teach you how to get local businesses up and running online. Because this is an untapped market there is probably very limited competition in your area, which makes this a fantastic money making idea for you and your “clients.”

Everything you need to get started is included, from sample website templates to business proposals and even a PowerPoint presentation.

There is one very important thing that you need to keep in mind. SEM Blueprint is not an overnight solution to making money. It takes time to learn how the system works, time to approach and gain the confidence of local businesses, and time to implement all that you’ve learned.

The bottom line is that you won’t get rich overnight, in fact it may be months before you start seeing any profit, but once you get the ball rolling, you will be on your way. Now is the SEM Blueprint Scam rumor true? Try it and make the determination for yourself!

Twitter: A Marketer’s Dream Come True

admin    Twitter     Come, Dream, Marketers, True, Twitter

Twitter: A Marketer’s Dream Come True

by PD McCloud

Over the past several years, we’ve seen dot.com’s come and go. We’ve watched dot.com moguls go from rags to riches, and back to rags again. So what makes Twitter.com so different? Or, could it be that it’s future is not as bright as most think it is? Of course, if I was any good at fortune telling, I’d be able to answer that. I’m not, and I won’t try. I do know this for a fact though – Twitter.com has provided the network marketer with a seemingly endless source of customers. Hence, a marketer’s dream come true.

What a marketer does with his/her twitter.com account is altogether different from the normal method of internet marketing. Instead of flooding email boxes with ads, the typical twitter client can expect to see a myriad of ads when they log on to their account. What seperates the good marketer from the spamming marketer? A good marketer will know what to advertise. Know the users that are seeing the ads. Will distribute the ads evenly. A spammer? Well, the ads are not targeted, they are more or less grabbed from thin air and shoved in front as many people as they can get the ad in front of. All the while, having no clue as to what it is they are actually selling, nor to whom they are trying to sell it too. Shotgunning is what I call it. If you throw enough pellets out of the barrel of a gun, one of them is bound to hit something. The spammer’s mentality.

For those who are seriously interested in Social Marketing, Twitter.com provides a perfect place to either begin or continue your marketing efforts. There are approximately 12 million people from around the world who log into thier twitter account each week. People from all walks of life, from the teenager board with doing their homework to the celebrity’s updating their fans. Each and everyone of these are potential customers. Customers you may not have found anywhere else. In a sense, you could say that 12 million people walk into your store ever single week. I think only Walmart could make that claim, on a global basis of course.

One of the most important things you’ll need to do is build up your followers. In twitter world, these are people who follow your tweets, or messages. Getting to know thousands of people in a relatively short time span is rather difficult but there are programs that help in that regard. The best program I have found for building one’s list of followers is Tweet Tank. With this program you not only get the software needed to generate hundreds, or thousands of followers, you get specific instructions on how to use it effectively and without triggering the alarms at twitter.com signaling suspicious activity. That will get your account suspended, halting your efforts. But Tweet Tank will show you through video how to use their tool to benefit you to the max.

Another really super program is a must for anyone who wants to be a Twitter marketer. SocialOomph.com is your management source. With SocialOomph, you can schedule your ads so that they go out at specific times. Of course, you can’t be online 24/7 (you have to sleep sometime). This is where SocialOomph comes in as a necessity. You can configure your ad(s) to go out automatically. Set it and forget it. This tool is invaluable to the social network marketer.

I use both of these tools extensively. One other tool I use very often is free. A group of network marketing guru’s got together and put their two-cents into a program that is free to use, for as long as you want. In fact, I highly recommend this one because of the invaluable information you are going to get. And, you have a chance to make some real serious money with this website and it’s offerings. I won’t let the cat out of the bag though. You’ll be pleasantly surprised to find it useful, refreshing and very rewarding! I’ll just call it my special weapon. It will not only build your knowledge of internet marketing, it has the potential to provide some very nice monetary rewards of you just follow directions. Can you follow directions? If so, then click here, My Special Weapon.

Until the next edition, happy twittering and may the gods look favorably on your social network marketing efforts. By the way, don’t forget to add me to your list of followers. PD McCloud