Title: What Can You Expect From a Search Engine Optimization Campaign

admin    Google Optimization     Campaign, Engine, expect, From, Optimization, Search, Title

Title: What Can You Expect From a Search Engine Optimization Campaign

Implementing an effective and robust search engine optimization campaign is one of the most efficient ways to drive targeted but also massive volume of traffic.  However, there are a lot of misconceptions about search engine placements and what to expect from your employee or company who handles your search engine optimization efforts.  As the search engine marketing industry is getting increasingly competitive, it’s almost becoming impossible to rank high for various competitive terms.  Before you make calculations on what to expect you have to make an initial situational analysis of your website. This includes your current Google Page Rank.  To check your Google Page Rank score, (which is Google’s measurement of how important your website is in their eyes), you can download the toolbar here http://www.google.com/tools/firefox/toolbar/FT3/intl/en/index.html Once you have installed this on your computer, you can check what page rank your website have (a scale from 0-10). The higher score your website have, the better.  If your website page rank is very low (such as 0-2) you really need to get some quality links from websites with a High Page Rank. 

One way to do this is to purchase links on website which possess a high Google Page Rank.  However, be very careful as Google now actively tracks down on websites who actively purchase text link for the purpose of boosting their page rank score.  If the site where you purchase a link from is very open about selling links, please stay away from them as Google may have red flagged this website already.  Linking from them will just boost your spam score in Google and could cause your current positions to slip and prevent your optimized keywords from appearing in the top results. 

Another important initial analysis of your website is to determine how many links are pointing to your website.  A quick way to check how many websites link to yours and your competitor’s websites is to install the Firefox Extensions on your browser (Firefox).  When you search for one of your keywords in Google, you can view much valuable information such as how many links are pointing to yours and your competitor’s site, age of domain, Alexa Rank, Directory listings such as DMOZ, Yahoo Directory and BOTW and much more.  If your competitors have lots of links pointing to their websites, this tells you that you really need to work on your link popularity.  However, quantity of links is not the most important anymore but the quality is what Google is looking after nowadays.  One great way of building one way links quickly is article syndications.   If you write highly quality articles, many websites would like to add your information source on their websites.  However, you need to implement a RSS feed on your website before.  So to summarize, if your website have a low Google page rank and if your site is not linked up well, do not expect immediate results.  It is impossible to say how long it will take to gain measurable results but a ballpark figure would be around 6 months depending on your industry.

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Why Optimizing is Important – Title Tags

admin    Google Optimization     Important, Optimizing, Tags, Title

Why Optimizing is Important – Title Tags

While doing niche and keyword research with one of my favorite tools, Ad Word Analyzer, I did a search on the keyword “optimizing”. One of the keyword phrases Ad Word Analyzer brought up under the search on optimizing was “optimizing title tags page”. Not that this phrase is unique in any way, but the results were different enough that they caught my eye. Any Internet marketer will tell you search engine optimization or SEO, is a hot topic because without proper SEO, targeted traffic to your Adword ads, website or blog is non-existent.

What caught my eye about the keyword phrase “optimizing title tags pages”, were the amount of searches done last month and the results Google produced for “optimizing title tags page”. One thousand four hundred and ten people searched with the keywords “optimizing title tags page” last month and Google produced a grand total of four results. Four results for “optimizing title tags pages” on the whole of Google. These results were not much help to people searching “optimizing title tags page”.

Ad Word Analyzer is great tool for locating these anomalies when doing market research on a new niche, keywords or for article writing. What this search revealed to me is there must be a sufficient amount of confusion when it comes to SEO. One thousand four hundred and ten people searched “optimizing title tags page” with only four results. There also were no Google Adwords ads. Some may think they have no idea what Google Adwords are, but they really do since any person that has used Google has seen Google Adwords ads on the right side of any Google page. These ads, located on the right side of any Google page, are Google Adwords ads. Advertisements put their by Internet marketers to sell us products and services. Not one Google Adwords ad was accounted for when people searched “optimizing title tags page”.

Most importantly, the people that searched “optimizing title tags page” were probably looking for help optimizing meta tags. Internet marketers know that meta tag optimization is a minimal factor now that SEO hinges on relevancy and fresh new content for optimal page rank among the search engines. This is why I believe there is a total absence of Google Adword ads when someone searches “optimizing title tags page”. Internet marketers get charged per click each time their ad is clicked by a web surfer. So it is in the best interest of the Internet marketer to do his research and optimize his Google Adwords ad for specific and targeted traffic. Wasted clicks can be financially devastating to a Google Adwords campaign.

One other lucrative point that Ad Word Analyzer revealed to me that succeeded in motivating me to research this anomalie further. One thousand four hundred and ten people searched the keyword phrase “optimizing title tags page” last month and I am sure about the same amount of people will do the same this month. Which means there is a market out there of people that need information to bring them up to speed on search engine optimization. Ad Word Analyzer is warming up for my next Google Adwords campaign targeting these people.

Why Optimizing Title Tags, it is Important

admin    Google Optimization     Important, Optimizing, Tags, Title

Why Optimizing Title Tags, it is Important

While doing niche and keyword research with one of my favorite tools, Ad Word Analyzer, I did a search on the keyword “optimizing”. One of the keyword phrases Ad Word Analyzer brought up under the search on optimizing was “optimizing title tags page”. Not that this phrase is unique in any way, but the results were different enough that they caught my eye. Any Internet marketer will tell you search engine optimization or SEO, is a hot topic because without proper SEO, targeted traffic to your Adword ads, website or blog is non-existent.

What caught my eye about the keyword phrase “optimizing title tags pages”, were the amount of searches done last month and the results Google produced for “optimizing title tags page”. One thousand four hundred and ten people searched with the keywords “optimizing title tags page” last month and Google produced a grand total of four results. Four results for “optimizing title tags pages” on the whole of Google. These results were not much help to people searching “optimizing title tags page”.

Ad Word Analyzer is great tool for locating these anomalies when doing market research on a new niche, keywords or for article writing. What this search revealed to me is there must be a sufficient amount of confusion when it comes to SEO. One thousand four hundred and ten people searched “optimizing title tags page” with only four results. There also were no Google Adwords ads. Some may think they have no idea what Google Adwords are, but they really do since any person that has used Google has seen Google Adwords ads on the right side of any Google page. These ads, located on the right side of any Google page, are Google Adwords ads. Advertisements put their by Internet marketers to sell us products and services. Not one Google Adwords ad was accounted for when people searched “optimizing title tags page”.

Most importantly, the people that searched “optimizing title tags page” were probably looking for help optimizing meta tags. Internet marketers know that meta tag optimization is a minimal factor now that SEO hinges on relevancy and fresh new content for optimal page rank among the search engines. This is why I believe there is a total absence of Google Adword ads when someone searches “optimizing title tags page”. Internet marketers get charged per click each time their ad is clicked by a web surfer. So it is in the best interest of the Internet marketer to do his research and optimize his Google Adwords ad for specific and targeted traffic. Wasted clicks can be financially devastating to a Google Adwords campaign.

One other lucrative point that Ad Word Analyzer revealed to me that succeeded in motivating me to research this anomalie further. One thousand four hundred and ten people searched the keyword phrase “optimizing title tags page” last month and I am sure about the same amount of people will do the same this month. Which means there is a market out there of people that need information to bring them up to speed on search engine optimization. Ad Word Analyzer is warming up for my next Google Adwords campaign targeting these people.