Twitter Marketing Techniques – Making The Most Of Twitter Traffic

admin    Twitter     Making, Marketing, Most, Techniques, Traffic, Twitter

Twitter Marketing Techniques – Making The Most Of Twitter Traffic

A vital goal of internet marketing is dominating social networks, as these are an excellent provider of traffic, and the one social network you would want to dominate (if you could only choose one!) would be Twitter. You just have to get followers by posting educational tweets and then maintain a friendly and professional relationship with those followers, and you will soon build your number of leads.

A lot of Twitter users send tweets about nothing much of any consequence. If you use it correctly, twitter can send a flood of visitors to your site. All of these extra visitors really only means one thing to you – making more money!

Thats why you should tell everyone you have an account with twitter. Make sure your twitter url is everywhere you are allowed to post it for greater spread of your details, and always Tweet high quality Content whenever you post. Your number of followers and visitors is in direct relation to your number of high quality posts.

For best marketing results you should tweet on a schedule that you can maintain. Always make sure you take the time to reply to your direct messages (even though you will get tired of receiving all that twitter spam). But do not make the mistake of replying to tweets all the time and not doing any other work, or your business will fail; very quickly.

It would be of great use to you to have a mobile device that you can use to tweet with whilst on the move, so that you dont have to stop working whilst travelling. It will also help you keep up with your twitter marketing efforts during those long periods when you have to be away from your computer.

It is important that you try to only post no more than 10% promotional or advertising tweets. You should let the rest of your tweets be educational or entertaining, so that your followers dont get bored of you and think of you as just another business trying to drum up sales.

Dont send out tweets that are overly friendly either. Even though you want some tweets that are not sales tweets, you cannot stop being professional as you risk losing those followers who are of a serious m9ind. Remember you are not tweeting to your mates down the pub here!

You want to establish a relationship with others that can either be of use to you as a supplier of products and services or with those who can become your potential purchases. Do all of the above to make the most of the avalanche of traffic that twitter can provide you with.

Here are the main points recapped, with a few others of interest:

1. Let everybody know you are on Twitter.

2. Tweet on a regular basis.

3. Retweet content you like.

4. Reply to your messages.

5. Be aware of what type of tweets you are sending out.

6. Post friendly yet professional tweets.

7. Look after your followers to grow your relationships with them.

All of this is obvious when you think about it, but the complexities of marketing on twitter are somewhat harder to understand. What you really need is products that can take care of your twitter marketing strategy for you.

Find More Twitter Marketing Articles

Twitter Marketing Research Techniques – Making Money With Twitter

admin    Twitter     Making, Marketing, Money, Research, Techniques, Twitter

Twitter Marketing Research Techniques – Making Money With Twitter

Finding customers via twitter can be really easy if you handle the process correctly. You have to do this right though or your twitter marketing efforts will not be lucrative. With the right information, as contained in this article, you can dramatically increase your chances of converting twitter visitors into buyers!

Use Twitter in your market researching activities, because the tools that you have access to are free and very effective in their operation. All businesses have target markets to aim for, but due to mistakes are inappropriate management, they very often miss the target in terms of market connection. This is why you need to understand your markets needs.

With Twitter you can begin to understand what your potential customers want, and understand what they have to deal with each day in terms of difficulties. To put it another way, with the right research on twitter your business will appear like a perfect gift to struggling consumers!

When you first meet a new contact through Twitter, you want to create the right kind of relationship from the very beginning. You need to think the way that your customer is thinking. How do they want to be treated? If you only purchase from those that you trust, dont you think that your potential customers will be thinking the same way? This is why it is so important to gain their trust. Do this by getting to know them and being friendly and cooperative with them – above all treat them the way that you would like any business to treat you (so few businesses treat their customers like this that your business really will seem wonderful to them).

An overlooked bit of advice is to try and reduce your advertisement tweets to no more than 10% of your output. All the rest should be friendly, helpful and educational. This tip helps perfect relations with current followers and also in growing new twitter followers.

You should also send the content of your other online accounts (blogs, websites and other social media outlets) to your twitter account; so that you might better demonstrate the skill you have in your target market. You could demonstrate your skills on twitter by always posting high quality content everywhere else. All these other sites where you have a presence will demonstrate that you have skills in your niche market, and all help in your battle to stand out from the crowd, so to speak. After all, what is there to separate you from everyone else, other than your content out there on the web?

There are many tools that allow your content posted on other sites to be reposted via twitter, thus letting everyone who might wish to follow you the chance to see exactly what you are made of! I would like to mention the benefits of Ping.fm if you cannot afford a professional tool and also you might want to take a look at twitterfeed. Again though, a professional twitter marketing package will always provide you with the ultimate package of tolls, if you are really serious in your desire to market on twitter.

Finally another application of merit is twitcam.com. You can login with your twitter username and password. Using this service you will send a live video stream via your webcam and twitter onto your twitter page and discuss things with your twitter followers. This tool is of particular interest to online marketers as it provides a feature similar to the popular webinar services that many internet marketers are using these days.

Ultimately though, a professional twitter marketing strategy service will always provide the highest potential income.

Related Twitter Marketing Articles

Real Estate Sales Training – Five Proven Techniques To Get More Real Estate Listings

admin    Google     Estate, Five, Listings, more, Proven, Real, Sales, Techniques, Training

Today’s vendors call an average of three real estate professionals before they list their home. You face serious competition for the best listings. If you want to all the real estate listings you can, you need to call on lots of potential vendors and when you get to meet with them, you need to have an edge over your competitors.

One of the gripes vendors have against Realtors is that many offer the same old listing service. Come out with a few comps, get the listing, put up a sign, throw it on the Multiple Listing Service and maybe try a few open houses. Then the vendor hears very little until there is a showing or sale. Our real estate sales training offers ideas for advantages and exclusive programs that you can offer prospective vendors that will give you an advantage over the same old listing procedures. Here are a few examples:

Google Local Pay Per Click

You can use Google Pay Per Click campaigns to generate local interest. Local ads cost very little but provide you with an exclusive advantage you can offer a homeowner over your competitors for a listing. A very small investment will get the home on the front page of Google and other search engines when people search for similar homes in the area.

You Tube Home Tour

Take a video of the home and edit it down into a nice video tour. Then, you can post it for free on YouTube and many other video hosting sites. These sites get lots of hits and it is very possible you will generate good leads for your vendor. best of all, it is an additional marketing tool that takes very little time to do but one that may sway the homeowner to list with you since you are not offering the same old song to get the listing.

Automated Phone Calls

There are several good voice broadcasting services available to make calls automatically for you. You can call thousands of people and tell them about your listing, about open houses and more. If you use these packages it allows you to offer your vendor a powerful service that your competitors probably do not offer and one that will help in selling the property.

Email Reports

Vendors want to know what is happening throughout the sale. In your listing presentation, let the vendor know that you stay in touch by email every time you do any promotion on their property and every time there is a showing with a complete report on the reaction of the potential buyers as well as any comments on the property by other real estate agents.

Let Them Know You Respect Their Property

Vendors give listings to agents who stand out in terms of respecting their property. Let them know that you investigate everyone who asks for an appointment to show before one is given. Let them know that you provide paper booties at the door for open houses and you will protect their home. Let them know that you stop by after every showing (for vacant properties) to make sure the doors and windows are locked and everything is set as it should be.

These are just a few of the exclusive advantages you can offer to vendors who list with you. Stop offering the same old, same old and you will be able to get many more listings.

Google Friendly Techniques for Getting your New Site Crawled and Indexed

admin    Google     Crawled, Friendly, Getting, Google, Indexed, Site, Techniques

You know how Google can deliver free website traffic. More than the other search engines like MSN or Yahoo! combined.

However, you may have heard the rumor that Google puts new websites into what people call the “sandbox.” Its supposed to be like a “waiting list” where new websites aren’t included in their search results until a “certain amount of time” has elapsed. How or why this rumor got started isn’t clear.

Many Internet Marketing “experts” have capitalized on this rumor. They say their software can get your new website crawled and indexed by Google and avoid the “sandbox.”

Many of us are impatient and want to get fast results, so we easily fall for the hype in the sales letters that promote these questionable products.

Unfortunately, some of these products can give you only short term or mediocre results.

Examples of these questionable approaches include building hundreds or thousands of blogs and posting links to your new websites on each. In one case, Blogspot or Blogger blogs, own by Google, will disable all of your Adsense ads if you create hundreds or thousands of fake blogger accounts just to earn income from Adsense.

Another tactic is to use software that automatically posts your link into the comment sections of hundreds or thousands of other people’s blogs. Owners of these blogs consider this spam and can report your website to your web hosting company who may decide to disable your account.

Why take the risk with such a high penalty to pay for questionable results when there are legitimate ways to get your site crawled and indexed by Google?

Two legitimate methods can achieve immediate results without getting you into trouble with bloggers or Google.

Getting your site listed in directories is the easiest way for Google to discover your new website and get your web pages crawled and indexed. There are hundreds of directories, which organize websites under different categories. Many of these directories have good Page Rank and are easy to get into if your site meets their submission criteria.

Submitting articles with your link in a resource box to article directories will also help get Google to discover your new website and get it crawled and indexed. There are hundreds of these article directories which also have good Page Rank and will accept your articles if your article is useful and well written.

If you built your site so it is easily crawled and indexed by the search engines, and you have relevant and unique content which is valuable or useful to your visitors, then your new site should not have any problems.

People who use these two legitimate methods aren’t surprised to see Google crawl and index their new website within 24 hours. Only a few days later, their sites are already getting traffic from the search engines.

Once you realize that these legitimate practices for getting crawled and indexed by Google are available and that they can give you immediate results, you don’t have to fall for the shady and questionable tactics that some Internet marketing “experts” are promoting to get you to buy their software.

Copyright (c) 2006 by Leroy Chan

SEO Techniques: Increase the Se Ranking of your Website

admin    Google     Increase, Ranking, Techniques, Website

Higher search engine ranking is necessary to improve the sales of your products and services. But to achieve this objective, you require improving the search engine visibility of your website. It is not so simple to achieve a good rank in this competitive age. The webmasters, who are newly launching their websites, can adopt different SEO techniques to get success in their online business. Among all the SEO techniques followed by webmasters, link building is considered as one of the useful techniques to obtain a good rank.

Quality inbound links are more valuable resource for a website. It plays very important role to improve the search engine ranking of a website. Inbound links have great impact on search engine ranking. Google Page Rank is considered as a standard measure for incoming links. If you follow different advanced SEO Techniques, then it would be easier for you to achieve your objective. Webmasters also follow different advanced techniques to know the quality inbound links for a particular website. External links are important because it shows the popularity of a website.

But you can take all external links as valuable links. Only those links which are relevant to the theme of your website can be considered as having some worth. Before adopting any SEO technique, you need to be fully aware of the methods that can give you better results. If you have been planning for optimizing your website for a higher search engine results position, choose a service provider that provides all the effective SEO Techniques.

Following are some of the important SEO techniques that can help to achieve maximum search engine ranking.

• Article Submission:

Among the advanced SEO Techniques, article submission is the most significant one. Write a large number of quality articles optimizing on your targeted keywords and submit them to different article sites or directories.

• Blog Posting:

Blog posting is considered as one of the valuable techniques to get quality inbound links. Here you can submit your blog to different blog directories and can get link back from different websites. When required, you should link back to those pages of your website which are very relevant to the theme of your content.

• Press Release:

There are different ways to get quality inbound links. Press release is also one effective method to get more targeted visitors for your website. Submit your press release to free PRweb and other PR sites. It is just like distributing your article through different article directories.

• Online Forums:

Through online forum you can participate in ‘Online Question & Answer Session’. While necessary, you can give link back to any targeted page of your website though it is not allowed by some forum sites. To make it more credible, you can also put the URL of your website in your signature.

If you really want to get quality back links for your website, then the points discussed above will definitely be helpful for you.

A PRACTICAL INVESTIGATION OF ON-PAGE AND OFF PAGE SEACH ENGINE OPTIMIZATION TECHNIQUES IN BUILDING NETWORK TRAFFIC

admin    Google     Building, Engine, INVESTIGATION, Network, OnPage, Optimization, Page, PRACTICAL, SEACH, Techniques, Traffic

1.0       Introduction

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines

As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as “Black Hat” SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove their listings.

 There are two types of search engine optimization.

?Onpage Optimization ?Offpage Optimization

1.1       On-Page Optimization

On-Page factors are related directly to the content and structure of the website. This normally consists of pages written in the HyperText Markup Language but also applies to other document formats that are indexed by search engines, for example Microsoft Word or PDF formats. On-page optimization involves modifying keyword frequency in the URL, Title, Headings, Hypertext Links and Body text. It may also involve reducing redundant HTML codes (aka cruft) produced by Web page authoring tools and restructuring the site to produce better linked and focussed page content.

Many search engines now discount the weight given to on-page factors because they give too much scope for abuse by SEO experts. In theory the visible parts of a web-page are less prone to manipulation as they have to make sense to readers. However doorway pages with redirections and clever use of style sheets enable different content to be served to search engines and end users.

(1) Content Optimization

You should concentrate on your user and easy readability, but you always have to have an eye on the search engines as well. For users it is clear what a certain page should contain and for keywords to written in the headline, but for search engines it is better to repeat the important keywords several times. So you have to strike the right balance:

Concentrate on your users first
That is what the website is about. You don’t sell your products or services to search engines but to people. And if they don’t get what you are saying or find it hard to read through your website they very likely would hit the back button of their browser and visit your competition.

Then modify for search engines
If you got your text together go over it again and try to get some more keywords and phrases in where they fit and make sense. There is no certain amount or percentage that is best, just make sure to just use them a couple of times. The best ways to avoid using them too often are to use different words and phrases and to create some lists. Lists are always good to bring in some keywords.

(2) TITLE-Tag

<title>Website title</title>
It is displayed at the top of your browser and it is also used as the title of your website in the SERPs. Therefore you should take your time and think about the best title for your page.

Important aspects of the title-tag:

 Give every page of your website its own title and don’t use one title for the whole website It should contain no more than around 10-12 words. Think of it as a short ad copy, because that’s basically it when users see them on the SERPs.

(3) META-Tags

META-Tags are not as important any more as they used to be. That is basically because people started using them to spam search engines  especially the keyword-tag was heavily used for that. Nevertheless there are still some important META-Tags you should use:

<meta name= description? content=? />
The description-tag is probably the most important META-Tag. It is displayed in the SERPs and you should select it as carefully as the title-tag.

Important aspects of the description-tag:
- Give every page of your website its own description and don’t use one description for the whole website.
- The description -tag is one of the few meta-tags that still positively influences your website’s ranking, so its good to use your most important keywords in it.
- It should contain not more than around 25-30 words.
- Think of it as a short ad copy, because that’s basically what users see on the SERPs.

<meta name=”robots” content=”” />
The robots-tag is used to tell the search engines (e.g. spiders or robots) what they shall do with your website. Possible entries are index, follow, noindex and nofollow “ whereas index/noindex tells the search engine whether to index the page or not noindex/nofollow tells them to follow the links or not.

The meta tag section of Guardian newspaper is shown below:

<HEAD>

<TITLE>www.ngrguardiannews.com – Guardian Newspapers</TITLE>

<META CONTENT=”The Guardian Newspapaers Website”>

<META CONTENT=”The Guardian,Agro Care, Appointments, Arts, Insurance, Capital Market,

Compulife, Cutting edge, Editorial, Opinion, Education, Energy, Focus,

Record, Golf weekly, Home, Property, Ibru-Centre, Junior Guardian,

Lifestyle, Maritime, Metro, Money watch, Moneyline, News, Obituary,

Obituary passage, Policy, Politics, Politics and People, Science, Technology,

Sports, Sunday Magazine, Weekend, Foreign, The Metro Section, Business,

Business Guardian, Vacancies, Law, Labour, World Reports”>

<META CONTENT=”http://www.guardiannewsngr.com”>

<link rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”/css/stylesheet.css” rel=”stylesheet”>

</HEAD>

(4) Headlines & text decoration

Headlines shouldn’t only be used to structure your content and keep it easy to read, but also for SEO reasons. Search engines tend to give headlines between <h1></h1>¦<h3></h3> tags more relevancy – <h1> being the most relevant headline.

Everything of course with an eye on your defined keywords and phrases.

(5) TITLE- and ALT  Attributes

Title- and alt – attributes are used to describe text-links and images. Its not only for search engine  reasons you should use them, but also for accessibility. They are shown if you move the mouse over links and images. Besides, the alt-attribute is shown if the image isn’t (yet) loaded.

(6) Keep it up-to-date

Search engines always want new content, so feed them! Not only your website will grow automatically if you always add something to it, but also search engines tend to spider your website more often if they always find something new.

THE UNIVERSITY OF LAGOS WEBSITE

<!DOCTYPE HTML PUBLIC “-//W3C//DTD HTML 4.01 Transitional//EN”>

<html xmlns=”http://www.w3.org/1999/xhtml”>

<html xmlns=”http://www.w3.org/1999/xhtml”>

<head>

<title>University of Lagos, Nigeria</title>

 <LINK REL=”SHORTCUT ICON” rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”../images/unilaglogo.ico”>

<SCRIPT src=”scripts/main.js”type=”text/javascript”></SCRIPT>

<meta http-equiv=”Content-Type” content=”text/html; charset=iso-8859-1″>

<style>

<!–

.style1 {           font-size: 10px;

            font-family: Verdana, Arial, Helvetica, sans-serif;

            color: #FFFFFF;}

–> </style>

 <script>

<!–

function MM_jumpMenu(targ,selObj,restore){ //v3.0

  eval(targ+”.location=’”+selObj.options[selObj.selectedIndex].value+”‘”);

  if (restore) selObj.selectedIndex=0;

}

//–>

</script>

</head>

<body>

<DIV style=”visibility:hidden;position:absolute;z-index:1000;top:-100″></DIV>

<SCRIPT src=”scripts/style.js”></SCRIPT>

<table width=”770″ border=”0″ align=”center” cellpadding=”0″ cellspacing=”0″ bgcolor=”#FFFFFF”>

  <tr>

By looking at this code we can identify the following problems immediately:

No header tags No keywords in meta tag

 1.2       Off Page Optimization

 Properly planned off page optimization will make the difference between your website ranking #900, and ranking #1 on Google.

 Offpage optimization basically consists of all of the ranking factors that are NOT located on your webpage, that the search engines look at when ranking a website. These include:

 Which websites link to you

The number of websites linking to you The Google of the website linking to you The page title of the website linking to you The anchor text used in the link linking to you The number and type of links linking to the website that’s linking to you. The number of outbound links on the website that is linking to you The total number of links on the website that is linking to you Whether or not the websites linking to you are deemed by Google as an authority website. The IP Address of the websites linking to you.

 For example, in order to optimize a website for the keyword “weight loss stories”, we need to analyze the off page optimization techniques of the top 10 ranked websites for our keyword.

 Which websites link to them

In order to do this, we’ll go to Google and enter the following into the search box:

link:www.diet-i.com

This will bring back a list of websites that back have a link pointing to www.diet-i.com. These are www.diet-i.com’s link partners. You’ll notice that Google says there are about 35 webpages linking to diet.com at the time of this report. Now that we have the list of websites, we’ll need to analyze the quality of these websites in great detail.

 The Number of Websites linking to them

Google shows that there are about 35 websites linking to them.

The Google Page Rank of the websites

If we click on one of the webpages listed above like ucsj.edu: we’ll see that the Page Rank of this page is 3.

 The page title of the website linking to them

We’ll note that the page title of this webpage is “Dollar for Pound – Giving Customized Common Sense Care to Prevent Heart Attack, Stroke and Hear”

 The number and type of links linking to the website that’s linking to them

Next we need to find the number of webpages linking to the page linking to diet-i.com. We’ll go to Google and enter: link: www.dollarsfordieting.com to see how many

webpages link to the main domain that our link is located on.

  Note that Google says there are 3 webpages linking to www.dollarsfordieting.com

Whether or not the websites linking to them are deemed by Google as an authority website

The idea behind this is that Google views websites that are ranked high in the search engines AND contain lots of content AND have high Page Rank’s to be authority websites.

 The IP Address of the webpages linking to them.

To do this we’ll need to use some type of program that will tell us the IP Address of this webpage linking to www.diet-i.com. A good tool for doing this is found on the internet.

Once we have finished with www.dollarsfordieting.com, we will want to move on to the next “link partner” on the list below, and do the exact same thing with this one. A  useful software program called SEO Elite can be used for automating the processes above thereby saving time.

1.3  SEO Elite

When you launch the software, you are taken to a New Project window.

 Fill the form as shown below and click OK

 What SEO Elite will do is analyze ALL of the offpage ranking factors that  mentioned above.

Again, these things include:

Which websites link to them The number of websites linking to them The Google of the website linking to them The page title of the website linking to them The anchor text used in the link linking to them The number and type of links linking to the website that’s linking to them The number of outbound links on the website that is linking to them The total number of links on the website that is linking to them Whether or not the websites linking to them are deemed by Google as an authority website. The IP Address of the webpage linking to them

It will show you everything they’re doing to rank well and will make it extremely easy for you to duplicate on your own website.

 Once is finished processing, we can click over to the report view tab as shown

below.

 If we look at the IP address column, you will see lots of IP addresses.

Google favors websites that have many links located on different IP Addresses.

 If you think about it, it makes sense that Google gives priority to websites that have links on many IP Addresses rather than many links all on the same IP Address. This helps eliminate the possibility of people controlling the search engines. If Google didn’t look at IP Addresses, I could simply create 1 website with thousands of pages and link to another 1 of my websites from all of these pages. I would then have thousands of links pointing to my website, which would probably result in a #1 ranking…

 As we scroll over, if you click the “IP Address” column heading to

sort the column, we’ll notice that diet-i.com also has many links from different IP Addresses. That is also a big plus for them.

 Next, we’ll look at the column titled Page Rank.

If we click the Page Rank column heading, it will sort the column for us. You can immediately see that diet-i.com has 1 link from a Page Rank 5 website and several from Page rank 4 websites. This is good, in that it will raise diet-i.com’s Page Rank and ultimately their ranking.

Note: When you get a website with a high Page Rank to link to your website, it will increase your page rank more than if a lower page rank website were to link to you

 If we click on the column heading titled “Anchor Text”, it will sort the column in descending order. You can see that the 2 words that are found the most often in diet-i.com’s backlink anchor text are the words “diet” and “information”.

98.5% of the overall backlinks pointing to diet-i.com contain the word “diet” and 85.6% of the backlinks contain the word “information”. Also listed is the total number of links containing each of these words. This is just another way of showing you why diet-i.com is outranking their competitors.

 1.4       Getting a No 1 Ranking for a Keyword

 While onpage optimization is still something you should do, it’s NOT what will get you high search engine rankings. It’s the offpage optimization factors that will. Who links to you and how they do it.

 Now that we know who links to diet-i.com (The #1 ranked website) and how they’re doing it, we can begin to copy what they’re doing. The goal here is to contact the websites that link to diet-i.com and copy the exact linking strategy they’re using to get a #1 ranking.

 We could do the one of the following:

We could go to Google and enter: link:www.diet-i.com which would give us the

list of websites that link to them.

1.  Once we have that list, you could click on each website. Search their website to

find a contact email address Open up your email program (Outlook or whatever email client you use) Write out a link request to them asking them if they would link to your website in return for you linking to their website.

 2.  We could use SEO Elite to do this automatically…

 Open up SEO Elite

Select Radio button 2 Select to find link partners by domain name. Enter www.diet-i.com into the textbox Select Google from the search engine list Click Ok

Search Engine Optimization Breakdown Techniques: Tips and Secrets

admin    Google     Breakdown, Engine, Optimization, Search, Secrets, Techniques, Tips

SEO breakdown: general strategies.

It is not a big secret that a best business practice includes best marketing strategies. Companies deploy all possible maneuvers in order to attract clients to the product or service. Today Internet is number one marketing device, with www.google.com being top search engine tool. Around 65 percent of all website traffic goes through such engines as google, msn, yahoo, etc. Important relevance here is that on average person spends only 2 to 3 minutes on google search if information is needed fast, making it minute on each page, visiting only 3 top links in that search.

SEO – search engine optimization – is the science to make search engine work for you. The following tips and secrets that I have recently applied to my websites that helped me achieve high ranking in 1 month. These techniques include only real results that people can achieve without paying money, though I will touch upon some techniques one can use in order to get an additional boost of traffic to a website by paying certain amounts.

SEO breakdown plan :

For instance, you are a company that wants to start a web site selling shoes for women. You have all types of shoes: designer, regular stores suppliers and orthopedic. You want to achieve one of the top spots is search engine.

How to break it down?

1) Try to google as many search results applying to you as possible. See who is on the top of the search, browse through their content and see if it makes sense in what they offer (some sites are just their to make money on advertising)

2)Think about your domain name and keywords.Your domain name, title of the page (html tag), your meta tags and your content must have keywords that reflect whatever you do. Those hot keywords will be searched for and crawled by search engine bots and crawlers.

 3) If you design you page on your own – think about the web site structure.Structure is tremendously important in terms of how will you build your web pages hierarchal cascading: home page to products to shoes to orthopedic shoes (following example given above). The reason being is that as you go away from home page you can include more specific keyword pool 

4)  Repeat you keywords. There is no general rule of how often you must repeat your keywords, but once in 2 – 3 sentences is fine. Another thing is that try to use you keywords in phrases, which will generate a more generic search. For example try to use our cheapest and best orthopedic shoes, and then repeat these keywords in title tag and meta tag , so that crawler can relate all of the content on your website.

5) Submit your domain to google, Msn, Yahoo! and Altavista as soon as possible.It is not a secret that it takes time for search engine such as:google, yahoo, Msn to index your page, which might take quite a while (2-4 weeks). I would recommend buying your domain and submitting it as soon as possible.

6)Make you website functional as soon as possible.Build you website and make it functional adding links (inbound, outbound, backlinks ) structurally integrate the content of it within your hot keyword topic.

Find out the breakdown of above paragraphs on my website www.seobreakdown.com

Critical Techniques to Successful Sales Lead Generation, Using Google Optimization

admin    Google     Critical, Generation, Google, Lead, Optimization, Sales, Successful, Techniques, Using

Some website owners are more frustrated about Google optimization than for other search engines. They feel it is harder to perform search engine optimization for Google.
 
Whether you are making direct sales from your website or sales lead generation (or both), optimizing for Google doesn’t need to be that hard.
 
In fact, in time you may find it easier to perform SEO for Google than for other search engines.
 
 
Remember that Google is Much Smarter than the other Search Engines
 
 
Since Google is more intelligent, you have to treat them differently.
 
If you’re trying to spam them, their intelligence is going to be a problem for you. If you’re playing by the rules and providing valuable content for searchers, then you should have no problem.  
 
What Google wants is valuable content that satisfies their users’ search queries. They want searchers to find what they’re looking for, not clicking the back button quickly, but who stay on the sites they visit.
 
There are some in the SEO community who believe time your visitors spent on your site is one of the calculations Google uses right now in their algorithm to assign organic rankings.
 
Whether this is the case or not is really irrelevant: we should all want to deliver quality content that meets our searchers query, keeps them on our sites and that leads to a conversion, a sale or sales lead generation.
 
 
Are You Optimizing for Yahoo! Search and Live Search, too? 
 
 
With Yahoo! Search and Live Search (formerly MSN) you need to have the keyword phrase you optimize for on the page. There may be some exceptions, but this is a solid rule to follow.
 
The order of the keywords makes a difference with them, too.
 
As an example, with Google, Blue Widget and Widget Blue are treated the same way. Not so with Yahoo! and Live, they are treated as completely different search phrases.
 
Given the very high market share that Google has, you may want to just optimize for Google and not Yahoo! or Live. After all, depending on whose numbers you’re looking at, Google’s market share is basically 60% to 70% of all U.S. searches!
 
(And there are hundreds of other much smaller search engines, with such small market shares that they aren’t normally worth worrying about.)
 
But if you decide to also optimize for Yahoo! Search and for Live Search, then you will likely have to create more pages, to cover all your keyword phrases.
 
So, as you create more pages for your keywords, you clutter up the Internet, unless those pages are really unique, valuable content.
 
And then there is that duplicate content filter that Google has…you don’t want to run afoul of that.
 
If you do optimize for the other engines, unless the additional content is very unique, you might be advised to keep Google out of those pages (using your robots.txt file).
 
 
Knowing that Google is More Intelligent, How do We Optimize Differently for Google?
 
 
With Google’s use of LSI (Latent Semantic Indexing), your pages do NOT actually have to contain the keyword phrase(s) you’re optimizing for. But your pages had better contain words strongly related to your chosen keyword phrases. 
 
In fact, it is common to see high ranking pages where the keyword phrase isn’t in any of the HTML tags and where it also isn’t in the page text, either. Common keyword density numbers for top ranking pages in Google range from 30% all the way down to 0% keyword density.
 
Why is this and how do we benefit performing Google optimization? 
 
Google is smart enough to understand similar words and phrases (now is when we get to use that word Synonym from English class). Thus, the actual keyword phrase doesn’t have to be on the page. But words related to the same theme as your keyword phrases need to be on the page.
 
But if our keywords don’t actually have to be on the page for Google to understand the page is about our subject (our keyword phrases), how does Google make that determination?
 
 
Off-Page SEO is the Key to Your Google Optimization and to Your Sales Lead Generation 
 
 
The links from other websites to your Web pages and what these links say about your pages is the KEY to optimizing for Google. Remember, links need to be pointed towards your interior pages, not just to your home page.
 
And those links need anchor text.
 
Anchor text is the wording that people click on to go to your Web page, when the actual link doesn’t show your website url (and file name, if going to an interior page).
 
Anchor text tells Google (and to a lesser degree, other search engines) what your Web page is about.
 
Even if the actual keyword phrases aren’t used on your page, the theme of the page text should match the anchor text pointed to that page. You want the wording to be compatible and complimentary.
 
You don’t want to confuse Google as to your pages’ themes. That can cause real problems.
 
 
Quantity Versus Quality
 
 
When considering links to your Web pages, quantity is important. You will have to research your competition to give you an idea as to the number of links you may need.
 
Two tools you can look into are SEO Elite and OptiLink. You can Google both. 
 
But MUCH more important is the quality of your links. The better quality your links, the fewer you will need versus your competition.
 
Part of how you can evaluate quality of potential links to your site is that site’s home page Google Page Rank.
 
Now, Google Page Rank is on a page-basis, not a site-wide basis. But the home page Page Rank can tell you if Google considers that site to be an “authority site”.
 
You can install the free Google toolbar if you haven’t already and activate the Page Rank feature. While the information is literally months old, it’s the easiest way to view a page’s Page Rank.
 
You want some links to your site from websites with a home page Google Page Rank of at least 5.
 
One thing you do want to watch: Don’t have to high a percentage of your links containing the same anchor text. Aim for no more than 50% of your anchor text to any page being the same exact anchor text.  
 
 
Wrapping it Up
 
 
For effective Google optimization, start by pointing enough quality links to your Web pages. One-way links are much more effective than reciprocal links, where you link back to the site that has linked to you.
 
Stay away from triangulated or 3-way links schemes. This is where site A links to site B which in turn links to site C. This is a “no-no” which Google can catch and will penalize for.
 
Use your keywords as anchor text for your links. Hold down the percentage…don’t have 70% of your links to one page using the same exact anchor text!
 
Even if you don’t have the keyword phrases on your page, you can still have top rankings, as long as your links’ theme matches your Web page content those links are aimed at.
 
Following this strategy, you can also optimize your pages for more than one keyword phrase. And without creating dozens and dozens of junk pages, just to cover all your keywords.
 
You’ll be able to increase your online sales and your sales lead generation, more easily. 
 
I’ll be following up shortly with another article, with a specific checklist sharing how I structure my link campaigns for maximum results.

Seo Techniques ~ Increasing Page Rank Through Web Directories

admin    Google     Directories, Increasing, Page, Rank, Techniques, Through

When a typical individual surfs the internet, he or she will more than likely use a search engine like Google or Yahoo!Search to proceed with the search for specific information. After a result is returned by the search engine, this typical individual is likely going to click the link at the top of the page or at least a link found on the first page. The awareness of this leads many web masters to hire search engine optimization professionals to increase their page rank. A higher page rank means more web traffic for a web site.

— Page rank and search engine algorithms —

A high page rank is attained if the search engine finds the web site relevant to the specific keyword query made by a web surfer, and search engines have certain criteria for ranking the millions of web sites in their indexes. To be on top of the results page or to have a high page rank therefore, a web site must fulfill the criteria set out by the search engines. Search engine optimization professionals make a study of the search engine’s search algorithms and try to incorporate these algorithms into a web site’s pages.

— Link popularity as a criterion for search engine ranking —

One important criterion that search engines use to rank the pages in their indexes is link popularity. The logic lies in the supposition that the more other relevant sites link back to a web site, the more significant its content would be to the individual initiating the query. Thus, the higher the link popularity of a web site is, the higher the web site’s page rank deserves to be.

Link popularity is measured by the volume and quality of one-way links to a web site. A web site attains link popularity when it has many links from other web sites that are related to it. If a web master wishes to increase web site’s link popularity, he or she should solicit one-way links from other web sites, and it is better if the web master solicits these links from web sites that are directly related to his or her web site content. Thus, a web master of a travel web site is well advised if he or she seeks one-way links from other travel web sites or other sites that offer travel information. Another means to increase link popularity would be one-way links from web directories.

— Web directories —

Web directories are usually industry specific. They are an organized collection of links to web sites that belong in the same field. There are web directories for adult dating sites, there are web directories for travel-related sites and so on and so forth. Web directories also usually have sub directories. The links are typically classified into specific fields within a comprehensive industry; and more often than not, there are sub-categories for states, cities, and/or zip codes.

Web directories are a popular means of obtaining one-way links, and links that come from web directories carry much weight in link popularity, and thus, page ranking.

— Submitting to web directories —

To maximize the impact of web directory listings to page rank, the web master must choose the web directory carefully. The bigger and the more reputable the web directory is, the higher is the impact of a listing on page rank. It is also important to ensure that the link is submitted under the most appropriate heading or category of the web directory. Search engines look at the company your link keeps, so the more relevant the links around you in the directory are, the higher your page rank becomes.

Affiliate Marketing-5-Proven Techniques

admin    mySpace     Affiliate, Marketing5Proven, Techniques

Ever hear stories about people making all this money through affiliate programs where they don\’t have to work anymore? Well, it happens, and it could be your next step to earning a secondary or main income. How? It all starts with the Lazy Super Affiliate Affiliate Marketing Course, according to their website. We found the sales page entertaining and truthful in many areas. In fact, it was a joy to read and today, we want to tell you why.

Beginning on a High Note

The first thing that drew us in was this web pages ability to keep it real. So how did the Lazy Super Affiliate Affiliate Marketing Course get our attention? It had to do with not hyping us up in the beginning with red headlines about the great money everyone is making. For more details www.scroll-pops.com We guess it kind of gave us a sense of realistic values. Telling you they are going to hand out an intense preview was enough to keep us reading.

5-Proven Techniques

Understanding what you\’re going to get before you make a purchase is crucial to many consumers online. If there is a sense of mystery, then many individuals tend to turn elsewhere for secrets to making money online. This sales page takes a different outlook by giving you everything upfront. Well, at least most of it according to them. It all starts off with the five proven techniques they use to make a substantial amount of money online.

So what are the techniques. It all starts with viral marketing. If you\’re unfamiliar with this concept it\’s basically where recipients of messages are encouraged to pass along the information to others. Kind of like if a friend of yours receives a funny email from one friend and then passes it on to all their friends. It spreads like a virus hence the name viral marketing.

The other four areas include SEO linking methods, building useful resources, making a better product to affiliate, and then doing it all over again. According to the Lazy Super Affiliate Affiliate Marketing Course site, this is only some of the many methods they offer. One thing to remember while reading their page is that this is done without the use of pay-per-click methods. So don\’t feel like you\’re going to have to invest a ton of money.

What Affiliates

Well, we are guessing it comes from using Clickbank. While you\’re reading, you will notice the Clickbank back office snapshot that reveals the kind of money their techniques from the Lazy Super Affiliate Affiliate Marketing Course is making them money. However, we believe you could implement this into any affiliate marketing program to make money not just Clickbank.

Our Overall Analysis

We like Chris Rempel\’s style. A no B.S. assessment is usually what many people need to come to grips with what they\’re capable of doing online. For more details www.myspace-marketing-secret.com Seriously, if you have all these Internet gurus handing out partial help, how in the world are you going to have time to start making money. This leaves more for them to take away while you\’re trying to figure everything out. So head over to the Lazy Super Affiliate Affiliate Marketing Course information and see if it\’s what you may need to become successful online.