The most dramatic and disturbing period in modern media history is clearly present, yes, actually dominant: The transformation to “ digital”. The consequence will be that the traditional marketing consultants must adapt to a fundamentally different world … or fade away.
“Marketing” has always been a communication discipline that covers many different functions; they typically share a firm anchoring in “the creative”; brainstorms, advertising mascots, pillow fights and fantastic ideas…
The good idea will always have an essential role to play in the battle for the attention of the consumers, but it will gradually lose its strategic significance as the dominant factor when a company needs to define its sales and marketing strategy. In an attempt to establish a competitive strategy, the marketing function will to an ever-greater degree have to refer to more scientific techniques, rooted in analytical methods and statistical models and a deeper “analysed” understanding of the target group.
Why this shift from the creative and artistic towards a more scientific approach to the marketing function? Simply put to become more accountable, that which passes for accountability in the current marketing environment is, to say the least, highly unsatisfactory.
Two of the most important catalysts for the development towards a more analytical approach to the marketing function are on the one hand the transformation of the mass media from analogue to digital. And on the other hand the increasing collective demand for “directions” the world over for clear documentation of the effect of both historical, as well as future marketing activities.
The anatomy of the media is changing
The discipline “marketing” has a close, symbiotic relation to the “media” and changes in the media manifest themselves with great consequence for the way marketing is thought out and practised. If you look closer at which direction the media landscape and the media are moving there are three trends worth noting:
1. The media landscape is getting more and more fragmented
The supply of media and the amount of content have risen explosively in the past 30 years. Competition for the attention of the consumers has become enormous. The number of American television channels, for example, has risen from around 5 channels in 1960 to around 80 channels today. Entirely new media such as “wireless” and “broadband Internet” have come into existence.
The fragmented media landscape means that the behaviour of the consumers has also become much more dynamic and fragmented than before. The consequence is that there is no longer a “mass” in the mass media. The marketing function has to use quantitative data and analytical techniques in order to target efforts to a much higher degree than earlier in order to get to the target group. Decades of carpet bombing through the traditional mass media are definitively losing its effect.
2. The media become addressable
While the increased fragmentation of the media can seem like a barrier in the attempts to capture the attention of your target group, the possibility of to a much higher degree being able to direct a unique message to the individual will offer entirely new possibilities.
A still relatively primitive example is Google, which today gives you the possibility of directing your message at the individual, either based on “user behaviour” or “the context of the user” (a certain page). And Microsoft and Facebook give you the possibility of yet more targeted placements using data such as sex, age and personal characteristics.
The media becoming digital and addressable also means that the media and marketing activities become measurable. You will very quickly and precisely be able to analyse the effect of a specific investment; compare your result with existing goals and historical data. In other words it will be possible to very simply and very cheaply document what “works” and what “doesn’t work”. Companies who have typically had problems communicating directly with their target group because of their placing in the value chain, with an agent between themselves and the consumers will have unique possibilities of entering into a more varied dialogue with their customers.
3. The media become interactive
A last central change that meets the marketing consultant is “interactivity”. The media becoming more interactive means that companies have the possibility of establishing two-way communication with the consumers, which for example makes it possible to conduct market surveys quickly and at a fraction of the earlier cost. It also makes it possible, to a higher degree, to use a response-oriented strategy in your marketing and target your message directly in situations where a consumer articulates a “here and now” need (impulse buying need).
Marketing – from art to science
From the marketing industry traditionally being dominated by “characteristics” associated with creative qualities, we will in future see a clear shift towards a far more analytically informed approach. The focus will be on the collection and segmentation of customer data and the preparation predictive analysis, which can lead to the decisions that will have a high business value. A marketing consultant will to a much higher degree have to employ a detailed analytical method to precisely indicate the customer group that must be reached, adapt the message to the individual segment to motivate a particular reaction, and deliver precisely the creative message at the exact time where it will create most attention.
In order to solve this task, companies will have to invest more in technological analysis solutions, just as they have to invest in people who understand how to construct models, collect data and make well-documented decisions on the basis of this data.
The traditional advertising agency or the classic creative marketing consultant, who doesn’t know how to acquire these qualifications and develop these tools will have great difficulty maintaining their position as (most) strategically important. The trend is already visible in the large media conglomerates where the “media agencies” are aggressively expanding with large interconnected “business science” divisions and in this way are gaining quickly on their creative sister companies.
This trend only underlines an even more dominant trend; In a world dominated by tendencies like fragmentation, addressability and interactivity, and new media like “broadband internet”, “wireless” and “interactive television”. It will not only be agencies rooted in the creative, but equally be companies like “Accenture“, “Acxiom“, “Deloitte Touche Tohmatsu” and “Epsilon“, who will define the marketing strategy for the world’s leading companies.
Hope is waiting for you as an online marketer with a zero budget for marketing.
Free marketing strategies can create enough free network marketing leads for any new mlm business. You can generate the same amount of free network marketing leads as with paid marketing strategies like PPC if you do it right and do it consistently. It will require huge effort, diligence and a little patience.
Why do I recommend Linkedin?
All professional business people in the world connect on Linkedin. The members of Linkedin are educated and qualified and consist of 47 million people in over 200 countries. This is where professionals build connections with other professionals.
Members of Linkedin are high flyers and achievers like corporate CEO’s and top selling authors. Most of the executives from the Fortune 500 companies are members. Achievers and high flyers have the ability to influence other people.
Linkedin members have an average income of $109000. This is people with potential disposable income.
Linkedin is a pool filled with potential for mlm entrepreneurs. The network marketing industry is potentially a good fit for the professional members on Linkedin. With the economy in bad shape many members experience job insecurity and are keeping their options open.
Facebook vs Linkedin
Linkedin is not the same type of social network as Facebook. Realise that to use Linkedin to get free network marketing leads you need to be sophisticated in your marketing efforts. The Facebook marketing strategy will not work on Linkedin. A new marketing strategy must be used for Linkedin. If you do not use the right strategy for LinkedIn you will waste a ton of time and energy, get zero results and may get BANNED for life!
On Facebook you have friends and fans and Linkedin members have professional connections. On Facebook you sift through your online friends to get to quality prospects. Facebook is a social network full of fun and games. Linkedin is for professionals. Linkedin membersdo not want to know about the friends and family of their Linkedin connections. They are not interested to play games. They are only interested in having business connections with other professionals.
How to use Linkedin to connect
* Have a professional profile page.
* Only have sophisticated interactions with other members
* Display good etiquette in discussion forums. There is a correct way to submit information on Linkedin
* Do not have weak and ineffective content. Professionals read professional magazines. Communicate in a style that gets the attention of professionals
* Learn to leverage on comments made on your articles and to connect as a result of the comment
* Do not be a member of a subgroup where you do not fit in or belong
* Do not violate the 95:5 give and take rule. The content of your articles should contain 95% value to those that read it
* Learn to follow up with members outside of the Linkedin community
What results to expect?
Larry Beacham generated over 1600 pre-qualified leads in 6 months on Linkedin. He obtained an average of between 10 and 15 free network marketing leads per day. He generated 46 leads on his best day using his Linkedin strategy. Pre-qualified leads contact you for more information after they were introduced to your content.
Be warned. You have to work consistently hard for a period to get results. He wrote nearly 1900 articles. He consistently submitted these to 33 Linkedin subgroups.
Larry has more tips and tricks up his sleeve. He summarized the details of this free marketing strategy in an e-book titled: “Linkedin Lead Generation Blueprint. The definitive guide on attracting high quality leads for any network marketing business.” Access a free webinar where Larry explains the strategy he used to get for Linkedin.
The world of Socialized Media is maturing and along with it, our knowledge, expertise, reach, and personal and represented brands are only flourishing. It will continue as long as we realize that these new social tools and networks require an entirely new commitment and embodiment of what we personify and how we can be a genuine resource to the people who define the communities that are important to us.
At the end of the day, everything that’s transpiring around us is actually improving the existing foundation for our business, from service to marketing to product development to sales to executive management, and everything in between.
Social marketing revitalizes and empowers every facet of our workflow and its supporting ecosystem. Seeing the bigger picture and tying our knowledge to the valuable feedback from our communities will help us guide businesses towards visibility, profitability, relevance and ultimately customer loyalty.
Yes, everything is changing. Many have drawn the conclusion that Social Media marketers or Social Media consultants are to the new Web, what Webmasters were to Web 1.0. There’s a rush of excitement and enthusiasm tied to entrepreneurialism and significant short-term profitability in leading, creating, and participating in all things Social. This new breed of expert marketers represent the future of marketing communications indeed, but it is a future that is uncharted, undocumented and forever evolving; meaning, social media is not the final frontier, but merely an important chapter in an ongoing saga that will be studied and advanced for years to come.
For every Social Media expert, we must remember, that there are many more human beings out there who are not using social tools to communicate, but are still equally important to our bottom line. Therefore, our job is to connect our story and our value propositions to people wherever they go to discover and share information – even if it’s in the real world. Social Media is a critical part of a larger, more complete sales, service, communications, and marketing strategy that reflects and adapts to markets and the people who define them.
Therefore we should be realistic in how we integrate Social strategies into the human-powered machine of listening, learning, engaging and evolving.
Social Media is a lesson.
Social Media delivers new communications tools.
Social Media is a distribution channel.
Social Media is a means, not an end.
Social Media is a revelation that we the people have a voice and through the democratization of content and ideas, we can once again unite people around common passions, inspire movement, and ignite change.
Brian is Principal of FutureWorks. He is co-founder of the Social Media Club, an original member of the Media 2.0 Workgroup, a contributor to the Social Media Collective and ConversationalMedia.org
Solis, in concert with Geoff Livingston, released, “Now is Gone” a new book that helps businesses engage in Social Media. He has also released a series of ebooks on new PR and blogger relations.
You may also find articles by Brian at the TalentZoo.com
What if you could reach a few million people, improve customer support, tap into an incredible wealth of customer satisfaction data, protect and enhance your brand, and obtain some positive coverage, all for under $500? But wait, there’s more! Sounds like a late-night infomercial, but in fact, a minimal investment (mostly time) can help you establish a highly visible and rewarding social media outpost on Twitter.
If you’re trying to figure out how social media can be integrated into your corporate communications strategy, follow this simple program. Don’t hire expensive consultants, don’t spend millions of dollars on viral marketing programs, and don’t wait to be shown proven ROI for social media initiatives. Just roll up your sleeves, get on Twitter, be genuine, and actually respond to and assist consumers.
Of course there are other social networks and opportunities to use social media in your corporate communications initiatives, and Twitter hosts a relatively small audience, perhaps two million people. But online, two million people who are extremely well-versed in the use of social media tools can be a very influential audience. Their comments on your company, its willingness to engage with customers, and the quality of its customer support not only reach a potentially much larger audience, but once published, are on the web almost forever to be retrieved via a search on your company name. If those comments are negative, wouldn’t you like the opportunity to respond? And if they’re positive, wouldn’t you like to know that as well?
I’m sure you’ve heard it said hundreds of times, that there’s an online conversation going on about your company. And as much as this is a metaphorical conversation, it is also, in many social networks, forums and chat rooms, an actual conversation in which real people are sharing their experiences with your company.
I was inspired to write this piece as I watched this morning as a well known vehicle rental company come under attack on Twitter. A Twitter user with more than 1500 “friends” commented on a bad experience involving the company. Perhaps feeling that the company didn’t care about his plight, he invited other Twitter users to share their negative experiences with the company, and thus was born a groundswell of negativity. The company in question had no clear presence on Twitter, and did not get involved in the conversation. Here are a few of the comments:
“horrendous service…fails on many levels…poorly maintained trucks too.”
“I’m going to need a moving truck soon…maybe I should try another company this time around”
“abysmal customer service”
“I have had way too many problems with them – bad equipment, oversold equipment, etc.”
To get an idea whether your company is being talked about on Twitter, go to http://www.search.twitter.com, and enter your company name. You will be able to scan, in chronological order, user comments about your company. Whether these are largely negative, positive or neutral, each is an opportunity for you to weigh in, which is perfectly legitimate to do on Twitter. And you would be remiss not to.
It’s difficult for me to say that they “should” have been on Twitter, but I have to ask, why not? One company after another has been in the news as they have established a presence on Twitter and started engaging one-on-one with consumers. I am not exaggerating when I say the cost of being on Twitter is under $500. Twitter membership, even for corporations, is free, but I was allowing $500 to pay for the time to have someone in corporate communications sign up, create a simple graphics backdrop for the page, complete the very brief profile, and begin the conversation.
It’s not that hard to do. I recently wrote on my blog about the Seven Rules for Establishing a Corporate Presence on Twitter. These are very simple guidelines for branding your Twitter account and making it clear to consumers that it is an authorized company communications vehicle.
There are no barriers to Twitter entry. As I said, it costs nothing, and you do not need to create any content, but you do need to identify one or more company spokespeople who can be online periodically to respond to consumer inquiries, questions and concerns. Home Depot’s account is staffed by Sarah, a PR person who has agreed to “moonlight” on Twitter to respond to customer comments and issues. Comcast’s account is staffed by its “digital care” group, and jetBlue’s is managed by the company’s corporate communications team. Surely there are one or two people in your company who are social media savvy, and connected either to your communications or customer support organizations, who can spend 30-60 minutes a day engaging with consumers, solving problems, and improving the company’s reputation. Not doing so doesn’t seem very smart.
Joel Postman is the principal of Socialized, a consultancy that helps companies make effective use of social media in corporate communications, marketing, and public relations. His background includes a decade of Fortune 500 corporate communications leadership, four years as the speechwriter to the CEO of Sun Microsystems, and experience in print and broadcast news. He is currently working on a book, titled SocialCorp: Social Media Goes Corporate, to be published in November.
Read more articles by Joel at TalentZoo.com under Very Public Relations.
Twitter has been generating a lot of buzz lately. Almost everyone is using Twitter to grow their online businesses. If you are not jumping on the band wagon, you may be missing out. But first, what is Twitter?
Very briefly, Twitter is a micro blogging platform that allows you to stay in touch with your followers. Followers within your account may be prospects, customers, fans, friends, or family members. The tool allow you to post a few sentences with 140 characters. With those 140 characters, you must be able to convey your message. If you have more to say, you can include a link that will lead to additional information. For example, you can post a couple of sentences about a new promotion, and then add a link to your blog for further details. As you can see, Twitter can be a very powerful marketing tool. Here is how you can use Twitter for more traffic and visitors.
Step 1: Sign up for a free account.
Step 2: Invite prospects and customers to follow you.
Step 3: Announce special privileges on your Twitter account regularly.
Step 4: Continue to grow your follower base.
Step 1: Sign up for a free account.
The first thing to do is to sign up for a free account with Twitter. You don’t need to have a website to sign up. Just choose a user name that is still available and you are good to go.
Step 2: Invite prospects and customers to follow you.
Once your account has been activated, you need to promote your Twitter membership by inviting others to follow you. You can send an email blast to existing customers to just email to everyone in your email address book.
Step 3: Announce special privileges on your Twitter account regularly.
Once you have a substantial number of followers, be sure to take good care of them. You can do so by announcing special privileges regularly. For example, you can run “Twitter Only” promotions by posting special discount coupons. Only those who follow you get to learn about this coupon. That way, you may get more referral business as others will try to get their friends to follow you just to take advantage of the special offers.
Step 4: Continue to grow your follower base.
There are many ways you can grow your follower base. You can promote your membership on your homepage or on your blog. Encourage others to follow your account whenever possible. Twitter has special cut and paste code that you can use to promote your account. The more followers you have, the more effective your marketing campaigns will be.
However, be mindful not to get caught up in a mad rush to add followers to your account. Your goal is to try and add targeted followers to your account. You don’t want to be the owner of a non-responsive Twitter account. If you post information and no one is interested in what you have to say, then what is the use of having a huge following?
Twitter is a great online marketing tools that you can use to gaint followers and create group of users interested at your product and services. We are from topwebhostingreviews.org and you can visit our web hosting review blog for more budget hosting, and get the latest ipage coupon for amazing discount.
There have been many debates as to whether internet marketing services that use social networking and media sharing web sites to improve search engine optimization really work. Do they actually help your website gain improved search engine rankings? These all have been referred to by terms like social media, social media marketing, word of mouth marketing, buzz marketing and web 2.0. Social websites have become the latest craze on the internet and these terms have become the buzz words.
Social media websites and networking web sites offer the website owner a straightforward approach to bond with another community of people who have related points of views or interests like you. Some social networking websites group people with common interests, but some websites are “traditional networking sites” and allow you to search for friends based on your interests. So now how do these websites really operate. In websites like MySpace users share music which was what helped rocket MYspace into the well renown place it is today and in Facebook, users create their personal information that they want shared and use pictures, software programs and audio, videos to display or depict their business environment. In websites like Fastpitch, Joe Popular and Adlandpro the users create product and sale pitches and work with each other. Promotiing your website using these new tools is termed social media marketing.
How can you benefit and improve your search engine optimization ranking by using social media websites? When you use social media marketing and social networking , you have the opportunity to expose your website to a much larger group of people. When your site becomes popular in a social media site, people talk about your site and the post that becomes popular. This is a form of viral marketing that is word of mouth. The additional links means that as you grow these natural links from a large number of relevant websites, your rankings improve in the search engine due to increased organic search traffic.
Another advantage is that search engines programs that roam the web are keen on social media and networking websites and typically go after links on these websites. This means if you have your site link on social networking and bookmarking websites, your search engine optimization ranking is better and your website site will be indexed quickly. Getting bookmarked from different users and different social media websites will definitely help your site rank better on search engines.
Like it or not, social media websites have become an integral part of the internet because social marketing is easy to do, search engines love social links and hence your business by default will benefit. So if you are engaged in operating a website, and search engine optimization is important then you must realign your site to exploit the popular social media websites for increased traffic. To take advantage of this new method of building business you need to know what steps to perform? Well explore search engine optimization services. Also explore social media marketing and the difference to social networking websites.
Learn more about building your profitable business model and get a free blog by visiting
http://techoss.com/blog-heaven
The Manna Tombs is the first instance you come to in Auchindoun. This dungeon has 3 bosses. Here are the strategies to defeating these bosses.
Pandemonius
The first boss is Pandemonius. He is an armored void walker with no physical attack. His normal attacks are magic and deal 650-900 shadow damage.
Pandemonius also has two extra skills. This first is Void Blast. This does a knock back ability that deals 1663-2137 shadow damage every five seconds. The second skill is Dark Shell. This spell reflects harmful spells back to the caster.
To tank this fight, have the tank keep his back to a wall. This will keep him from getting thrown by the Void Blast.
All other players need to keep their backs to a wall outside of Pandemonius’ range to avoid the knock back. The Void Blast can be avoided with Iceblock, Spell Reflect, or Grounding Totem. Using these will make it easy to defeat Pandemonius.
Tavarok
The second boss is Tavarok. This is a simple fight because he doesn’t hit very hard, though he does have two ability’s that can be a problem. The first is Earthquake, during which all players in range take 918-1181 damage and are stunned for five seconds with a 35 yard range. The second and most deadly ability is Crystal Prison. This deals damage equal to 10% of the targets life every second. It is cast on a random player and last for five seconds. As long as the party’s health is above 50% then this shouldn’t be much of a problem.
To win the fight, have the tank aggro Tavarok and hold him 36-40 yards from the healer. Put all DPS on Tavarok, with ranged players placed out of the range of the Earthquake ability.
This fight will be hardest on the healer since it’s their job to keep everyone above 50% health.
Nexus-Prince Shaffar
The last boss in the Manna Tombs is Nexus-Prince Shaffar. He has several ability’s to be aware of:
· Fireball- This inflicts fire damage for 1272-1725.
· Frostbolt- This does frost damage for 978-1322 and slows the player for four seconds.
· Frost Nova- This roots you to the ground for up to six seconds and inflicts frost damage for 744-956.
· Blink- This is just like the mage blink. It teleports Nexus-Prince Shaffar forward. Blink removes any slowing, or immobilizing effects players have put on him.
The fight is an endurance fight. To start, Nexus-Prince Shaffar has three adds. The adds must be killed while the tank grabs aggro on the prince. If the adds are not killed in a set amount of time then they will spawn harder adds.
Once the adds are killed, all damage goes to the boss. Since this boss’ attacks are all magic, he does not hit very hard. Spell reflect or high magic resist is good for this fight.
As long as the adds are killed quickly and consistently, this fight should be no problem for experienced players. If you would like to learn more about World of Warcraft strategy, you may want to read the Team Idemise Guide.
World of Strats publishes raiding guides, strategies and other articles about the popular online game, World of Warcraft. Visit www.worldofstrats.com for more ways to get the most out of your WoW game.
News from Sina science and technology on December 26, this afternoon, according to the overseas media, news sources revealed Google may adopt Gmail marketing strategy again, which only sell Nexus One, its own independent development cellphones, for the consumers getting invitation.
It was not clear how Google will send out the invitation of buying Nexus One currently. When Google launched Gmail before, at the very start, it only support some testing users to invite 50 friends to register Gmail account, and then after the registering scope expanding gradually, Gmail has opened for all users for free.
News source said Android platform development personnel will take the lead in obtaining Nexus One mobile phones; perhaps they have the rights to send purchase invitation of Nexus One.
Earlier reports said Google will sell Nexus One phone in the online dropshipping way without including the contract with carrier, users can choose operators according to their own interests. But later news said, Google may have an operation with T-Mobile U.S., and T-Mobile would provide subsidies sales to Nexus One. The U.S. T-Mobile phone is also the first American carrier to sell Google Android mobile phones.
The sources said Google and T – Mobile will start sell Nexus One on next January 5th. Google may display this style of cellphones on the American consumer electronics show to attract many industries.
As a professional electronics dropshipping company, epathchina.com often pays attention to the movements of leading Google. Certainly, epathchina.com usually keeps a keen eye on the Android phones. As epathchina.com is also a dropshipper of Android phones.
Besides, if consumers want to buy some other multi-shaped and multi-functional cell phones, they can hunt a satisfied one in epathchina.com online shop, too. Furthermore, epathchina.com also releases all kinds of cellphone accessories. All the cellphones come with high quality and a discount price. Consumers will find it right to cooperate with epathchina.com.
MySpace marketing is going to really start taking off soon and more design shops are going to begin specializing in MySpace designs. Myspace marketing is becoming more and more common, and nearly every business has a Myspace page. Although social networking site marketing is becoming more and more popular among musicians, artists, and models, the giant online social networking community is still ripe for guerilla marketing by direct marketers and retailers. YouTube and Myspace marketing is the absolute best kept secret of mega-successful business owners on the Internet, bar none. I still strongly believe that the key to social networking site marketing is not quantity but the quality, therefore targeted members are much better than thousands of members who have absolutely no interest in what you have to offer.
Running into myspace with your affiliate links and network marketing opportunity blazing and expecting results ~ yeah that’s dead, but marketing at myspace is alive and well if you do it right. While Myspace was not initially developed to be a social networking marketing website, but because of the millions of members they enjoy, along with the great communication tools, marketing on Myspace is a logical progression. A great tip for making MySpace marketing work for you is to keep your marketing about the prospect. The key to keeping this social networking momentum is innovation, which will bring new incentives in the form of interactive marketing platforms, where users get to play simple opt-in game in the retail store for the corporate sponsors to hand over discounts and giveaways.
Internet marketing, as well as all forms of business building, has always been about providing more in use value than you get in cash value. Myspace is one of the largest social networking site on the internet and it has helped a number of businesses and individuals to successfully accomplish a lot on the internet. The Internet has changed dramatically over the last few years and is moving into a new phase of new change. With the Internet and Internet Marketing there are so many options it is hard to resist the temptation to look for a short cut or try the next “big thing”. I feel that if people can understand and use the basics of marketing on the internet, more people would appreciate and experience the answer (success). Real Internet marketers are connecting on social networking sites to form potential partnerships and joint ventures.
Myspace Marketing is simply using the social network Myspace as a way to get whatever you’re selling out there in the faces of any demographic you want. My approach to social networking site marketing is pretty straight forward with minimal intrusion into my friends other pursuits. The great thing about MySpace marketing is that you get to interact with others. MySpace marketing is obviously the most popular, but marketing on Facebook and YouTube has increased significantly in the past 6 months. Social networking site marketing is a very powerful strategy to improve online marketing business to the next level Now just see how this type of marketing is useful in SEO services.
John DeLellis is a Sales and Marketing and home business professional and is supplying free Splash pages autoresponders and internet marketing resources and training. Sign up for a free membership and newsletter Free online marketing tips everymonth!!
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