Online Business Success – How To Strategically Increase Your Google Page Rank

admin    Google     business, Google, Increase, Online, Page, Rank, Strategically, Success

Copyright (c) 2010 Rebecca Kimes

Every person who owns a website or blog dreams of receiving a free flood of targeted traffic from the Google search engine.

While comprehensive SEO, search engine optimization, might be too complicated for the average online entrepreneur there are many things you can easily do to proactively enhance your website for the search engines.

Your first step will be to know your current Google page rank. Just type in google page rank into your google search bar, pull up the website and follow the directions.

Your website or blog will receive a score ranging from 0-10. The higher your score, the more points or votes Google as given your website. In essence, a higher score makes is easier for you to show up in organic searches for your key words.

There are several factors Google considers when giving you a page ranking. Some of them are: domain age, inbound links, internal links, and what kind of sites you are linked to.

Google has other criteria, but links are the easiest factors for you to use to strategically raise your Google ranking.

If your Google page rank is a 0 that probably means that you have a relatively new website. Remember, Google uses your domain age as one of its factors. So a brand new site will naturally rank lower than a site that is 2-5 years of age or older.

While you can’t do anything about the domain age of your site you can create as many links to and within your site as you have time and energy for.

Here are some simple yet effective ways to create links within and without your site…

1. Link relevant posts in your blog. At the end of each blog post put a link of 2-5 other relevant posts that you have written. Also make sure all your of the main pages on your site link together link your home page having a clickable link to your resources page.

2. Write articles and put them in article directories like Ezine articles, Articles Base and Go Articles. Every article you write has a resource box that you can put a mini-commercial in with a link back to your site.

3. Write testimonials for your favorite mentor, coach, etc. They will love it and most likely put the testimonial on their site, with a link back to your site of course. Added strategy…look for people who have higher ranking sites to link to.

Linking to a site with a Google ranking of 3 “counts” more than linking to a site with a ranking of 1. In other words, having 2 links to sites with a Google page rank of 5 will count more that linking to 20 sites with a Google page rank of 0 or 1.

4. Search around the internet for highly ranking Blogs that are relevant to your site. Read the posts and then write something in the comment section. Almost all blogs have a place for you to put a link back to your website. You’ll also get the attention of the Blog owner opening up the door for connections and relationship building.

5. Create videos and upload them to video sharing sites like Youtube an MetaCafe, Facebook, Twitter, other social sites like Ning and relevant forums. Videos are quickly becoming the most effective marketing tool on the web. It’s time to leverage your content and get it out there is the most effective way.

This is just a small sampling of strategic an fun ways to create back links that will improve your Google page ranking. You are only limited by your creativity and imagination. Go for it!

Strategically Achieve Top SEM Results

admin    SEM     Achieve, Results, Strategically

Establishing and boosting a healthy online presence should be a very important angle every business needs to focus on. Most business sites are constructed around keywords, and a lot of focus is placed on selecting the prime keywords, and because of such, SEO will chiefly contribute to a sites future. The more extensive the website, the more significant the tasks will be. There are several SEO angles that can be carried out to increase your business online. Best practices of SEO requires knowledge and experience that an SEM Manager provides.

Utilizing the services of a SEM Manager will give you the best chance in placement at the top of Google and other major search engine rankings. SEM companies have a lot of knowledge and experience that enables them to establish excellent results. One of the major advantages of using an SEM service is that they are very equipped when it comes to keyword research. Generating the most profitable keywords, with just the right mixture of daily searches and competition, along with other factors is extremely important to securing the ability to rank highly within search engines.

A few of the other benefits of utilizing a SEM Manager is that they are also experts in Pay-Per-Click advertising. This corner of advertising takes a skill-set that is accomplished by dedicating plenty of time to learn the ins and outs.

Experience with how to write catchy titles with keyword density, while continuing to maintain a format that will encourage prospects to click on your ad is perfected with time and effort. Another important part in Pay-Per Click advertising is knowing how to make the ad relevant enough to the website so that the bidding price is kept to a minimum. Using Pay-Per Click advertising delivers targeted traffic to your site as soon as the ad starts running. It is a cost productive way to fuel sales right away.

By employing the experience of a SEM Manager you will save time and focus more of your energy on expanding your business. SEO is an ongoing effort that generates a snowball effect over time.

In keeping up with the competition, it is imperative that your website be utilizing this marketing strategy. With a SEM Manager implementing the methods that would best compliment your online business, you can be assured that your website is performing will a strong punch, positioning you to achieve best competitive edge possible. If you really want to stay ahead of the competition then you will do your site a huge favor to take advantage of SEO strategies to boost your traffic and sales.