Stop Burning Through Cash on Google Pay Per Click – Top 5 Tips

admin    Google Optimization     Burning, Cash, Click, Google, Stop, Through, Tips

Stop Burning Through Cash on Google Pay Per Click – Top 5 Tips

The Google AdWords is not a playground. This is a serious battle field where people fight over keywords, page rank/position, increased quality scores, a better click through rate, and conversions. If you’re going to participate, you must have the right “weapons” loaded and ready to go. Say you are just getting started with AdWords or maybe you’re frustrated because you continue to lose money in the Google game, pay attention to these 5 tips that will save you from burning through serious ad dollars (and bring qualified prospects to your landing page).

1) Have Relevant Ads: The last thing you want to do is have your ad copy writing checks your landing page can’t cash. When someone reads your ad, you have just created an expectation. When that person clicks your ad, your landing page must deliver. You don’t want people just clicking your ad (although that is very exciting), you want customers ready to buy or engage in what you have to offer. A simple solution is to qualify people before they click your ad. This could be a monetary qualifier, for example “Affordable Tool Set, Sears 24 Piece Set With Warranty, Never Been Used 9″. When someone clicks on this ad, they know exactly what will be on the other side of the ad…a 24 piece Sears tool set that has never been used for 9. If someone doesn’t have 9 to spend, they will not click on you ad. See how valuable this can be for your bottom line? Take the time to write quality Ad Copy. Don’t try to trick people into clicking on your ad, this will only waste your hard earned money and leave you spending more than you earn.

2) Split Test Ads: This is the easiest way to improve your ROI and the concept is pretty black and white. Make sure you have 2 Ads running for each of your ad-groups. One is called the “control” and the other is the “test”. All you want to do is beat the control. Some people split test completely different ads and some people only make simple changes. When you are split testing completely different ads that means the ad copy for your headline and description lines are different from the control. Or you can keep the description the same but test a different headline. No matter what you decide to do, just make sure you are split testing ads and watching to see which ad has the higher conversion rate. That higher converting ad becomes your control and you can start the game all over again. This is a full proof way to decrease cost. You are finding the ad that converts the best and continually improving upon that ad.

3) Check Out Your Competition: I can guarantee if some one is on the first page of Google (paid advertising) they are making money. Why would someone pay to be on the first page if they weren’t making money? They wouldn’t, hence, study what’s happening on the first page of the keywords you’re looking at. There is a disclaimer, the keyword must be a competitive keyword. If you type in a keyword and there are no paid advertisements you probably want to say away. It is possible that you found a diamond in the rough, but it is more likely that the reason no one is bidding on those keywords is because they do not produce lead or sales (they are a drain). Just remember, a person found in position 1 is doing something right. You want to look at all of the ads on the first page of a keyword that you are looking to bid on. If you are going to compete on that keyword you are going to have to beat out that first page competition. So know your competition!

4) Stay Within Your Budget: If you know you can only spend a maximum of .50 per click on search and .95 on content, don’t go over that amount. Sometimes Google can become this strange addition, like gambling. Be sure to set a budget and don’t go over that amount. Even if you are in “Lead Poverty” and you’re feeling desperate for leads; Don’t make any exceptions and don’t get emotional. If your ad-groups and keywords aren’t getting traffic, or the cost is too high for you to compete, that just means its time to get off your butt and find new keywords.

5) Perform daily maintenance on what is not working: I like to just pause ad-groups or keywords that are not working (aka costing too much and producing too little). I do this every day, sometimes I check multiple times a day depending on what I’ve got going on. This is my maintenance during the week, and then I run my reports on the weekend and take a few hours that day to clean things out and add new keywords. If you are serious about competing on Google AdWords, this will be part of your weekly schedule too.

Always remember the 80/20 rule – Pareto’s Law that reminds us only 20% of our keywords will actually work. You might even error on the side of 90/10 to be on the safe side. You need to accept this fact and realize that much of your time, especially in the beginning will be spent on testing keywords, getting rid of what is not working, and adding more keywords to test. And remember these 5 simple tips to help you save more ad dollars and make more on the back end.

Google Redirect Virus – Stop the Google Search Redirects!

admin    Google     Google, Redirect, Redirects, Search, Stop, Virus.

Are your Google searches redirected? It is aggravating to Google something and get jumped to a completely different page. Even worse when the page is loaded with pornography, pop-ups, and threatening messages. What you’re dealing with is a trojan virus that is spreading at a menacing pace. If you don’t get rid of the Google search redirect issue, then you’re at risk of receiving terrible spyware and virus infections which can corrupt your personal files and at worst, steal your credit card number!

The Google redirect is programmed by sneaky coders that could be hiding anywhere in the world who throw you around to the pages that they want, which are usually loaded with phony software or links to adult websites, all hoping to extract your credit card information or infect your computer further. Certain situations can seem unbeatable, such as a website that blasts thousands of pop-ups until you are forced to shut down any way you can. The more you have to shut down your computer in frantic situations, the worse it is for your hardware, which can eventually lead to fan problems, motherboard problems, and hard drive failure.

The good news straight off the bat is that if you’ve got the Google redirect virus, it can be removed. Either manually or automatically. Before we begin, is your computer showing any other signs of infection? For example, is your system running slower than usual? Are there strange new backgrounds or icons on your desktop? Are you getting bombarded with strange popups? If your computer seems to be running strange, there’s a high probability that you’re infected with something nasty. What we are most fearful of right now is that you may be infected with a keylogger virus, which will record everything you type and can transmit secure information to thieves anywhere in the world.

So How Do We Remove It?

Manual Removal: The first way we can remove the Google redirect virus is by doing so manually. This is no easy task, unfortunately. You will have to hack into your Windows/System32 folder and adjust your regedit.exe file. You will have to look into your registry folder under the HKEY_LOCAL_MACHINE drivers folder and adjust your entries with ‘aux’ in the filename. You will have to scan through your program files with hidden files displayed and inspect any possible strange looking exe files.

Due to the complexity of manual removal, I only recommend that absolute experts (think IT technicians) attempt to remove these kinds of viruses manually. It is just too easy to adjust the wrong file and end up with a system in worse shape than before.

Thank goodness for Automatic Removal.

Automatic Removal: This is why I tell everyone, even the experts, to use an automatic removal tool. Not only will it find the Google redirect virus but it will also find whatever other spyware or viruses are hiding in your system. On top of that it will protect you against all future viruses and provide you with customer support whenever you have an issue again. (Depending on which product you use.) Automatic removal is the way to go if you value your time, money, safety, and peace of mind.

So what are you waiting for? At this point I urge you to check out my resources and try a scan that will fix Google redirect and get your favorite search engine working the way it used to.

How to stop the Google Search Redirect Virus. Stop it the easy way

admin    Google     Easy, Google, Redirect, Search, Stop, Virus.

Are your Google searches redirected? It is aggravating to Google something and get jumped to a completely different page. Even worse when the page is loaded with pornography, pop-ups, and threatening messages. What you’re dealing with is a trojan virus that is spreading at a menacing pace. If you don’t get rid of the Google search redirect issue, then you’re at risk of receiving terrible spyware and virus infections which can corrupt your personal files and at worst, steal your credit card number!

The Google redirect is programmed by sneaky coders that could be hiding anywhere in the world who throw you around to the pages that they want, which are usually loaded with phony software or links to adult websites, all hoping to extract your credit card information or infect your computer further. Certain situations can seem unbeatable, such as a website that blasts thousands of pop-ups until you are forced to shut down any way you can. The more you have to shut down your computer in frantic situations, the worse it is for your hardware, which can eventually lead to fan problems, motherboard problems, and hard drive failure.

The good news straight off the bat is that if you’ve got the Google redirect virus, it can be removed. Either manually or automatically. Before we begin, is your computer showing any other signs of infection? For example, is your system running slower than usual? Are there strange new backgrounds or icons on your desktop? Are you getting bombarded with strange popups? If your computer seems to be running strange, there’s a high probability that you’re infected with something nasty. What we are most fearful of right now is that you may be infected with a keylogger virus, which will record everything you type and can transmit secure information to thieves anywhere in the world.

So How Do We Remove It?

Manual Removal: The first way we can remove the Google redirect virus is by doing so manually. This is no easy task, unfortunately. You will have to hack into your Windows/System32 folder and adjust your regedit.exe file. You will have to look into your registry folder under the HKEY_LOCAL_MACHINE drivers folder and adjust your entries with ‘aux’ in the filename. You will have to scan through your program files with hidden files displayed and inspect any possible strange looking exe files.

Due to the complexity of manual removal, I only recommend that absolute experts (think IT technicians) attempt to remove these kinds of viruses manually. It is just too easy to adjust the wrong file and end up with a system in worse shape than before.

Thank goodness for Automatic Removal.

Automatic Removal: This is why I tell everyone, even the experts, to use an automatic removal tool. Not only will it find the Google redirect virus but it will also find whatever other spyware or viruses are hiding in your system. On top of that it will protect you against all future viruses and provide you with customer support whenever you have an issue again. (Depending on which product you use.) Automatic removal is the way to go if you value your time, money, safety, and peace of mind.

So what are you waiting for? At this point I urge you to check out my resources and try a scan that will fix Google redirect and get your favorite search engine working the way it used to.

The Media-politician Anti-hindu Nexus Has to Stop Immediately, if We Really Don’t Want Another 26/11 – “prof. Arindam Chaudhuri”

admin    Google's Nexus One     26/11, Another, Antihindu, Arindam, Chaudhuri, Don’t, Immediately, Mediapolitician, Nexus, prof., Really, Stop, Want

 

As I remained hooked on to Times Now (which, by far, gave the best coverage possible and reminded me of CNN’s Iraq war coverage way back in 1991), and without sleeping for a moment for the first twelve hours, saw the mockery of our democracy, I really felt sad for our brave policemen who gave up their lives – just like the many innocent people who also paid the price – for a non-committed, spineless, political class ruling this great country. Every time a political leader spoke, it was a feeling of shame that I felt somewhere deep within, and couldn’t help but wonder when we would see the end of this rotten, old and decaying lot who can sell this country to the dogs for a few hundred crores. It was indeed sad to see the nation pay the price for their uncommitted, visionless leadership. Haven’t we had enough of disgusting and shameless statements like ‘we are planning to modernize our equipments and increase budgets for our intelligence departments…’ etc? Forget having any kind of moral responsibility to resign instantly from ministerial posts after their sheer failure to protect the country time and again, they are such a bunch of illiterate and shameful individuals that they don’t even feel ashamed and embarrassed to come up and give those sickening and predictably stale, dated statements again and again.
And as I thought of the whys of 26/11, I couldn’t help but put the blame on our government’s virtual anti-Hindu sentiments, for all practical purposes not just today, but over years and years. Of course, I had been feeling this especially during the last fortnight and almost everyday, as I saw newspaper after newspaper devote endless newsprint to “Hindu terrorists” and “Hindu bombs”. In my entire life, I don’t remember reading even once any media house in India calling anyone a “Muslim terrorist” or any bomb a “Muslim bomb”; and rightly so… But the true or false revelation (of course, I believe that whether Hindu or Muslim, the guilty should be brought to law) of one rare exception of finding a Hindu behind an act of terrorism gave our entire ruling political class the freedom to instantly coin a new word called the Hindu bomb to malign Hinduism (and, but obviously, the BJP too with the elections round the corner). Well, it’s very easy to do so in India. That’s because Hindus are the people who, despite being the majority in Hindustan, are the people who can be abused in India and gotten away with. Because Hindus, in reality, aren’t terrorists or bomb makers and are supposed to be tolerant, patient and – dare I repeat what Gandhi said – even cowards! So Hindus can be abused in this country by every scheming political class wanting to garner the Muslim vote bank during elections. It’s not just that they can be tortured brutally (even women) by investigating agencies, but the fact is that for Hindu arrests, there aren’t even any human rights groups jumping in and creating farcical noises.
But that’s not all. Assisting the political class mostly willingly (and, at rare times, due to no alternative choice) in this conspiracy is almost the entire Indian media and its lot of fake and mostly half-educated journalist fraternity. Pampering Muslims blindly – even terrorists caught red handed – or their extremism all the time gives most media houses and journalists an illusion of large hearted (farcical) secularism. Some media houses have made it their business to support Muslim terrorists et al because then, there are crappy human rights groups around the world who fund them and praise them and give them awards by organising pseudo-intellectual seminars and gatherings. Of course, for those media houses that refuse to tow the government’s line of press release campaigns, the government would put tens of income tax, foreign exchange management, MRTP cases, etc., against them, so that to save their backsides, they start falling in line.
And pampering and useless tolerance of the wrongs of any community, when it comes to the nation’s security, is what is the sure recipe of 26/11s and the reason behind India’s fate today. This is exactly what doesn’t let governments in India take rightful actions. Because their fear all the time is that if a Muslim bomber is hanged, a Muslim terrorist is interrogated, a Muslim-majority locality is searched, either they will lose their vote banks or – according to their illiterate definitions of secularism – not remain ultra secular. And that is the difference between the USA and India. The Americans know how to differentiate facts from pseudo intellectualism. They have nothing against the Muslim world as such – nor have we ever had or should have – but they have decided not to tolerate Al Qaeda type of extremism. And once decided, they have the courage to go all out behind destroying the very roots of such organizations. And that’s the difference between a strong nation and a weak spineless nation full of opportunist politicians. A strong nation takes the right decisions and goes all out to implement it. A weak spineless nation just says ‘we will take strong action’, then does nothing; and given the first opportunity, creates new farcical terms like “Hindu bombs” through slavish media houses, in order to show how ‘secular’ their outlook is and to create a false air of alarm that even Hindus are creating similar terrorism… How utterly shameful!
How will a nation take strong action when no one has the courage to come out in the open and say the problem categorically and clearly? And every “Indian Muslim” will agree that every non-Indian and terrorism-believing anti-Indian (Muslim or Hindu) should be given the most ruthless punishment and should be pulled out from every hideout of theirs and thrown into jails, for “believing in democracy and secularism doesn’t mean compromising with the discipline and security of a nation.” No nation does it; and we should stop doing it right away. At The Sunday Indian, we have always believed in being logical and fair. If George Bush was wrong on Iraq, we repeatedly went behind him through all our magazines; and if we thought that there was logic in ‘Azaadi for Kashmir’, we went ahead and did a cover story on it… and with the same belief, today we assert that democracy and secularism cannot be maintained by starting a campaign branding a bomb made by some Hindu terrorist as a Hindu bomb. The pillars of democracy and secularism are about identifying ruthlessly – and without looking at religion – who are those who are time and again threatening this country’s security, and going behind them ruthlessly. And that’s when in peace we will know how to love people of all religions; and just like Dr. Zakir Hussain and Abdul Kalam in India, and Barack “Hussein” Obama in USA, one day we will proudly also have a Muslim prime minister and not even realise what his religion is – because, above everything, we all need to be Indians, and we all need to do everything possible to give that sense of Indianness pride and respectability. If 26/11 does not make us realise the need to do it, nothing ever will!

How Can I Stop Msn And Bing Taking Over My Homepage In Ms Explorer?

admin    MSN Bing     Bing, Explorer, Homepage, Over, Stop, Taking

When MS explorer v 8 installed itself on my computer, MSN and Bing installed themselves as default homepages, and although I can set another page as prefered home page, the defaults reset themselves as main page after a few days. How do I get rid of them?