The biggest mistake many people make when starting online business is they will create a products that usually based on something they just enjoyed doing. They spend months creating this product before starting to make money selling it… This is the pitfall where many people run into major problems when they begin to do online business. They end up spinning their wheels and finally realize that nobody wants to buy their latest and greatest product that they have spent months of their life creating.

Not only can this be extremely frustrating, but it also ends up completely wasting time and money.

What people should do is finding the “market” first and then creating the product based on what the market wants. That is so much easier than creating the product and then finding the market, which might not exist in the first place.

In this article, I will give you the easy way to find profitable markets. Once you find these markets you could create Adsense websites based on the topics OR you could create entire products around the topic… OR better yet, you could do both!

We will start off by doing Keyword Research. We need to find out profitable keywords so that we can use them to determine our own profitable markets.

Finding profitable keywords is not a difficult task to do. Anyone can use online tools to find valuable and profitable keywords with a few minutes of work, Quick and Easy. You just have to know how to find the answers to these three questions:

1. How many SEARCHES are made each month for your keywords? (DEMAND)

You need to find out how many SEARCHES are made each month for your keyword or keyword phrase.

The more number of searches, the more potential to receive traffic, which means more people come in to your business to either looking for and/or purchase. Thus you can make money.

If your keyword has high number of searches, it will likely be profitable because it is something people are searching for. So you will have more possibility to make money with a high demand keyword. Keep in mind, even a keyword with low number of searches (just 10 to 100 searches each month) may be profitable if you use it to adding into the right market place. However, a keyword which has no any searches is definitely useless to take it of your own. To discover the number of keyword searches, you can use this site like Overture (Yahoo Marketing) or WordTracker for your keyword researching tool. It gives you the number of searches received each month for each keyword you typed in. To quickly find out how many searches made each month for your keyword, go to http://www.inventory.overture.com/d/searchinventory/suggestion/

This is one of popular free keyword suggestion tool you can use to find the number of searches for the keyword or keyword phrase you are looking for.

2. How much COMPETITION do your keywords have? (SUPPLY)

Here is another important task for you to find out how much COMPETITION your keywords have before you begin to market your chosen products or services. You will hardly get traffics from the keywords with high level of competition. Thus, keep in mind that the most popular keywords will also have much competition, and you won’t to get traffic from them unless you use a PPC (Pay Per Click) advertising system like Google Adwords or Yahoo Marketing.

However, you may begin getting traffics from those high competitive keywords after spending months or even years of content building. The best way is to choose the keywords with little or no competition.

One of the best sites you can find out how much competition of your keywords is Google. Google will give you the number of pages related to the keyword you type in to searching. In order to get more accurate number of pages of your keyword phrase, you should type your keyword phrase within quotation marks such as “special valentine gifts”. And Google will show you the search results featuring your exact keyword phrase you typed in. So you can determine how much competition your keywords have from Google search results.

3. How to KNOW if your keyword is really PROFITABLE?

If people are making money from promoting and optimizing your chosen keywords or keyword phrases, it will be noticed that those keywords are profitable. Make sense?

You can choose your keywords and type it into Google, Yahoo and MSN. And just count the number of Sponsored Links at the top and the right side of the page. If the keyword phrase you typed in is profitable, you will see a lot of sponsored links where there are sites or businesses are advertising, which means there is profit people are making.

In conclusion, if you are starting your business, the very first thing you have to do is finding out your profitable niches or markets by just following these three simple steps above. Once you have found your niche or market you think it would be profitable, you can then select the products related to your niches or markets you chose to promote. Finally I believe your online business will be successful if you put them into your effort.

Find More Google Tips Articles

1. Keywords and Competition 

to make money with Google Adsense it all starts here by choosing high paying Google Adsense keywords to make more money. Look for keywords that are searched for frequently, but have little competition and build web pages around these keywords. Your pages will still display the high paying Adsense ads to make you more money. 

2. Good Domain Name 

Register keyword rich appealing names. 

3. Interesting and Unique Content 

Creating unique and interesting content for your visitors so they return will make you even more money with Google Adsense. Your own content is best, or you can go to the article sites and use their content (as long as you abide by their rules), but add an introduction and a summary to make it unique. 

4. Professional Looking Website 

Many quality templates are available for you to produce Google Adsense websites. Use images sparingly to avoid distracting visitors from your content and clicking on your Adsense ads. Professional looking sites make money; don’t build a website that looks like your dog created it. 

5. Optimize Pages 

Well optimized pages rank well and will make good Adsense money: 

— Title: Your keyword and a few extra words 

— Meta Description: Use your keyword and make it appealing 

— Meta Keyword Tag: Only use your keyword and one or two related keywords. 

— Keyword Density: Aim for 3% – 5% keyword density 

— Internal Linking: Use keywords in links 

6. Adsense Placement 

It’s well known that Google Adsense ads displayed at the top and middle of the page make more money than those down the side or at the bottom. Make your Google Adsense ads blend in with your page. 

7. Blog 

Create blogs and add links to your site and to some of your posts. Blogs that have regularly posts rank higher and get listed faster than websites (any links get spidered too). Write at least two posts a week and use Google Adsense on your blogs to make more money. 

8. Google Site Map 

Getting indexed fast will make you more Google Adsense money. Create a Google site map and send it to them and your site will get indexed fast. 

9. Articles 

Few use this method of generating free traffic to make money from Google Adsense. Articles also give you quality one way links. For a new site write two to three articles a week. 

10. External Links 

Nothing will improve your search engine rankings more than having quality one way links to your site. Good links will also give you more traffic to make even more money from your Adsense ads.

1. Keywords and Competition

to make money with Google Adsense it all starts here by choosing high paying Google Adsense keywords to make more money. Look for keywords that are searched for frequently, but have little competition and build web pages around these keywords. Your pages will still display the high paying Adsense ads to make you more money.

2. Good Domain Name

Register keyword rich appealing names.

3. Interesting and Unique Content

Creating unique and interesting content for your visitors so they return will make you even more money with Google Adsense. Your own content is best, or you can go to the article sites and use their content (as long as you abide by their rules), but add an introduction and a summary to make it unique.

4. Professional Looking Website

Many quality templates are available for you to produce Google Adsense websites. Use images sparingly to avoid distracting visitors from your content and clicking on your Adsense ads. Professional looking sites make money; don’t build a website that looks like your dog created it.

5. Optimize Pages

Well optimized pages rank well and will make good Adsense money:

- Title: Your keyword and a few extra words

- Meta Description: Use your keyword and make it appealing

- Meta Keyword Tag: Only use your keyword and one or two related keywords.

- Keyword Density: Aim for 3% – 5% keyword density

- Internal Linking: Use keywords in links

6. Adsense Placement

It’s well known that Google Adsense ads displayed at the top and middle of the page make more money than those down the side or at the bottom. Make your Google Adsense ads blend in with your page.

7. Blog

Create blogs and add links to your site and to some of your posts. Blogs that have regularly posts rank higher and get listed faster than websites (any links get spidered too). Write at least two posts a week and use Google Adsense on your blogs to make more money.

8. Google Site Map

Getting indexed fast will make you more Google Adsense money. Create a Google site map and send it to them and your site will get indexed fast.

9. Articles

Few use this method of generating free traffic to make money from Google Adsense. Articles also give you quality one way links. For a new site write two to three articles a week.

10. External Links

Nothing will improve your search engine rankings more than having quality one way links to your site. Good links will also give you more traffic to make even more money from your Adsense ads.

More Google Optimization Articles

“How do I get more traffic?” is the cry far and near. There are numerous strategies to acquire more traffic and the proper use of Twitter is one of them. Note that I said proper, there is an improper way and in this article we will address these.

1. Make sure you take the time to compose a Twitter bio that will portray the message that you want others to know about you. What do you want them to know about you that are pertinent to your online business or other wards? Your bio will inspire people to follow you or not. Take the time to make it count.

2. Have you made any tweets before following people and hoping they will follow you back? In addition to a bio that informs people about yourself you want to post tweets that will inspire people with trust and confidence in you. Your tweets should be about your business. Provide links to your blog, website or content that you penned to let people know who you are.

3. Build rapport. Many people make the mistake to just sell to the people that follow you on Twitter. You want to create a relationship. If you write or find articles that will benefit your followers tweet them. If you find something that you think your followers will like then tweet them. Links to YouTube videos or other helpful resources are good.

4. Your Tweets need to grab the readers attention like a headline or subject line. Show that you can grab people’s interest. Since you have a limited number of characters you can use you should shorten your links. We will discus programs that will help with your Twitter account in another tip.

5. “Share the Love” Re-tweet other people’s tweets and some will return the favor, which will expose you to other people who may then decide to follow you. When people do re-tweet your tweets then you should thank them. It only takes a minute to click a button and say thank you.

6. Reply to people’s tweets, give them a compliment or thank them for sharing. These people may also decide to send you @ messages, which will also make their followers aware of you. Remember that you are part of a community and you can build valuable relationships.

7. Follow all of Twitter’s rules about following and un-following. Don’t become too aggressive or your account will be suspended. Try to keep to a 1 to 1.5 ratio.

8. Don’t be known as a spammer. If it is your intention to use Twitter to market to people it is recommended that you only have one marketing Tweet in every 10 Tweets. If all you do is try to sell people something, they will stop following you. Doing nothing but marketing tweets could get you labeled as a spammer, which could result in being banned. Remember Twitter is about being social first and marketing, if you do any marketing, second.

9. If you are using Twitter to market then look into software to do your Twitter work for you. There is one free website that can really help you use Twitter with more efficiency, Hootsuite.com. This service will submit your Tweets to a variety of sites for you. You will also be able to schedule your tweets so you can take your time to set up a day’s worth or more of tweets.

10. Software for automating Twitter is becoming more and more prominent and these programs will help you save a lot of time by finding specific followers for you based on keywords in their bio or even their associations within Twitter. This software will automate a lot of the manual tasks you would normally have to spend a lot of time doing. This way you won’t spend your time opening and clicking on the links of hundreds and thousands of emails. You can schedule tweets and much more. Review a number of these programs, automate Twitter and save your time.

More Twitter Marketing Articles

1: managing your links__ according to google optimization
it effect making sure that no one of your current links
are unconscious, and you should also check if there are any sites
linking to you that you don’t know about & your site consists of a
large number of links you should intent sure.
that they are not getting out of control and get rid of anything
that is no longer bearing on.
Also make sure that your links are sufficiently labelled to throw back
the page that they link to.

2:Re-order your links, putting the best ones first__Don’t forget putting them into
categories if you have a high number of links.As a Google Optimizer If you have
a links page with 27+ links it is a good plan to turn it into a directory of some class.

3: link Process request emails: Whenever you receive requests for a link exchange,
respond quickly.Not every mail you receive will be a good one, and you should
make sure to make sure any site that wants you to link to it. If you are declining a link
request let the web master know why. Perhaps you have an insight that they do not have.
Web masters will be even more impressed if you send them a personalized message
regarding your approval or disapproval of the link exchange.

4: Check link exchange forums:___ This is alike aspect to the arrogant except that in this case
it is more trouble to keep track of all of the people who can potentially request links from your site.
There is a lot of spam on these sorts of things as well as many really terrible and useless sites.
If you meet unexpectedly such a site or forum member, inform them of your problem with what they are
doing and report them to a mediator/administrator if they do not correct their action in a suitable manor.
It is important that these kinds of forums be kept clean or a search engine may consider it a link farm more
than an exchange service.

5: check each feature of your website, to make sure it’s still working properly:___ The dynamic content that
you will probably include at some point must be delivered properly. Any messages that are generated on the
fly must not be produced at inopportune times.

Getting your website listed in Google quickly simply requires
that you know what Google is looking for and how to apply that
to your site. Fortunately, what Google is looking for is pretty
easy to understand and use in your marketing plan. Start with
these suggestions as soon as possible so you will increase your
traffic. Consider the following suggestions to get your website
listed with Google, and listed as well and quickly as possible.

Tip #1 – Submit Your URL

After you develop your website, you will want to register with
Google to get your URL in their database. However, the inclusion
of your URL is not promised so you will need to do everything
you can to guarantee this. One such thing is to make sure all
web pages are fully completed. If all web pages are not fully
completed, your URL might not be picked up by Google robots
crawling the web, and certainly not the unfinished pages. Also,
only submit your URL once as per the guideless set forth by
Google.

Tip #2 Keywords

Keywords are another thing you should use when writing content
for your website. The reason for this is Google relies on
keywords to rank web pages. When you research important keywords
for your market and use them in titles, in the beginning of
paragraphs, and throughout your content, Google will be able to
return your site as a result when people search for these
particular keywords. Make sure you know how to use keywords
properly and the words that directly apply to your market
because if you use keywords in the wrong way they can actually
hurt your rankings.

Tip #3 Links

Another very important consideration for a high rating in the
Google search engine is links… links to your website from
other websites. However, you can do this relatively easily by
simply communicating with other quality websites and asking them
to link to you. You can also link back to them. This is a very
popular practice. Also, there are reciprocal linking software
programs you can use to help you increase and manage your links.
It is recommended that you go the personal route with the more
important links you are interested in to ensure the link
reciprocation process occurs.

There are many things you can do to optimize your site for
Google’s search engine, however by following the above tips you
will get your site ready for Google searches fast and with
little effort. Make sure you know what you are doing, however,
because if not you might do more harm than good. Once you have a
clear understanding of what you need to do regarding links,
keywords, and registering your URL, you should have no problems

Search engine optimization is a comparatively easy process than it seems. There is a misapprehension that it takes hours and loads of hard work. Though that is not true, it can be easy and would take less time if you follow these five SEO Google tips:-

So take an easy step forward to Google SEO with these steps to higher search engine positioning:-

a) Website composition

Make it a point that you have specifically gone through the website composition as it largely affects the location of your website among the rankings of search engine. Rating of the website with any search engine largely depends on the prioritization of the code or rather how a specific code is presented on the webpage. Most websites that are rated higher are basically because there navigation is visible on top of the webpage. Although the tip is not same for every website owner as for you need to be careful that you present the core or the important part of your website first and foremost to let search catch first. So, it is very important to carefully plan the constitution of your website, especially when you are looking for better visual based navigation. Professional help is already available for such a task, however, if you wish to gather some more information on structural methods to get good search engine optimization; you have them here:-

• Designing Without Tables Using CSS

• CSS Zengarden

• DezWozHere

In case you are looking forward website constitution now and would like to prefer table structure, you must have a look at the article on Table structure of Beanstalk’s Mary Davies collection.

b) Content development

Content development and search engine optimization are intricately linked. It concerns your keywords and the content quality. The format of the webpage and the content layout also includes this very aspect of your website. For a good content you must confirm three things to your webpage content.

• Keyword density

• Content format and layout

• Relevance of the site articles for user assistance

The term keyword density refers to the number of repetitions keyword gains in the article content in ratio to the total words on the webpage. Generally, the optimal keyword density waves somewhere in between the range of 3 to 5% and in case you wish to check the where your website keyword density is, you can check out with our following tools:-

* Beanstalk’s Keyword Density & Rank Checking Tool

* Keyword Density.com

* SEO Chat Keyword Density Tool

Content format and layout

Content should be specifically be marked and differentiated with the different font size and style. Bold the headers in the main tags which present the anchor text with italics. In addition to this make sure you also bold the main keyword on the webpage as this will help in catching viewer’s attention, and this is obviously would bring you under the reign of search engine.

Relevance of the site articles for user assistance

The content of the site is basically for your representation and user orientation. Besides that it also acts as a help guide for the user. For example, if you are mortgage firm, it will be easier for you get a good ranking with search engine, if you have the entire content surrounding the mortgage. In short the content should bear relevance to the purpose of the website.

c) Link Building

Link building is easy but calls for attention to some important aspects such as what is the purpose of your site and does it any way relates to the website you have linked yourself to. According to Beanstalk, there are three ways in which one can go for a link building regime. The method you use largely relies on the client and the kind of the website the client owns. You can quickly see a shift in the ranking of your website if you follow these steps.

Reciprocal link building can be used along with directory submission method. Reciprocal link building can be useful, if you have a lot of sites on web related to your industry. Reciprocal link building is actually a tag that ties, for example a broker website with a mortgage website. While, articles writing and submission calls for a team of good writers and editors, forums building will require build a separate space in your website to answer queries and view comments of the users.

d) Inviting links

Inviting links depends on the usage of correct tools, and content also plays a important role in link baiting. Inviting links can be easy if you are regular with publishing articles and blogs. Regular press release and consistent feedbacks can also bring you in the eyes of websites looking for links.

Social networking

Social networking also holds value in web networking as it gives you a personalized search fallout. It is basically forms a community and gives an advance search option. For example, if I log on to a website and find it useful and simultaneously another user who access to same website happens to be my acquaintance than we have a common link to our assistance. However, in case I or the other user logs on to the other website for same assistance, than the information would come to me as well. Bookmarking is another option that can help.

When you are trying to rank your website on a search engine there are steps that you will need to take, to rank your site properly. Speaking now of the specific techniques that will need to be carried out in an ongoing campaign to position on Google.  

Bear in mind that these techniques are the basis for a websites position, and it varies each time to get the first spot in Google, to give an opportunity to the other websites that are also trying to rank and not always be the same pages, which are the top, and leave in the search more convenient. It is the principle of democracy that governs the network.   

Finding Keywords   

Knowing who will lead to establish the keywords that will help someone find you and your company. The more times a certain keyword is searched for each month will determent if that keyword is good to rank your site for. Finding keywords that do not have much competition, but still have enough traffic is what is called “Long Tail Keywords.” These types of keywords are much easier to rank your website in the search engines.  

Using long tail keywords will not bring you millions of hits to your website, but it will insure that you get a healthy flow of targeted traffic to your website each day.   

There are many free tools online to help determine keywords, all one has to do is a Google search for “Free Keyword Tools” or something along that matter. Picking a tool will be a matter of personnel preference.   

Using Long Tail Keywords in Your Website   

Distribute the keywords that you identified in the previous step, throughout your website is the key to letting the search engines understand what your pages are about. Also, take into account the designing of your website and use a clean code-designing program, which is what will open the door to ranking first in Google.  

Just like in real estate the location on were you will be putting your keywords play an important part in just how Google and the search engines understand your website. You will want to put the long tail keywords in what is called “On Page Factors” spots. These include but are not limited to, the h1 tags, meta keywords, meta description, the first and last 25 words on the page and the keyword density of the entire page. Optimizing your website with these factors will boost your website rankings and put your website first in Google’s indexing eyes. This gives your website great relevance to the search engines.   

Ranking your website in the organic web searches will take time. I think one of Google’s mottos are “If it is not done naturally then it’s not going to be done at all” So do not expect to start seeing traffic coming to your site right off the back. But if you keep it up and continually add fresh unique content and maybe through in some web 2.0 tactics. (Topic for another article). There is no reason in the world why you cannot out rank any of the top ranking website.

Eight Steps to Number One on Google

We are all aware the Internet is constantly changing and staying up to date on the latest developments is extremely important if you want your business to do well online.  The fundamentals of search engine optimization don’t change and if you pay attention to these tried and true rules you can be extremely successful online. 

The following are eight elements for you to take into consideration whenever you add any new content to your site.  If you address each of these elements your search positioning will consistently improve, as will the quality of visitors coming to your site.  Let’s face it … You don’t just want traffic; you want relevant traffic that is looking to buy.  The following is a list of things you need to focus on so your website will appear at the top of the search results in the most relevant of searches.

Page Title

Your page title is one of the first things the search engine spiders view.  This title tells the search engines what your page is about.  You should NOT simply repeat the keywords over and over in this title.  You should limit this title to 8-10 words and it should make sense to the visitor.  Don’t simply write anything for the spiders.  If you do it will lead to a bad user experience and your visitor won’t return.

URL

The URL that displays in the address bar of your browser should also contain the keyword focus of the page.  The best way to include the keywords is to separate them with hyphens (-).  If you don’t the search engine spiders will view all the words as one big word.  Here is an example of how your URL should look http://www.yourwebsite.com/Your-keyword-phrase .

Meta Data

The meta keywords and meta description are not given as much importance by the search engines as they used to.  You should still take the time to create a meta description which includes your keywords of focus for each individual page.  Make sure this description makes sense and contains at least one use of the keyword phrase you are focusing on.  Also include your keyword phrase in the meta keywords but don’t stuff it in over and over.  Limit your meta keywords to 8-10 keywords.

Headings and Sub Headings

Headings and sub headings are very similar to chapters of a book.  They describe what it is you’ll be reading in the coming pages.  With your website you should use H1 tags with your keyword of focus on the page.  If you have multiple, related keywords of focus for that page, you can use additional H2, H3, and H4 tags as sub headings.  Remember, your visitors will be reading these headings so they need to make sense while still including your keywords.

Text Based Navigation

Search engines cannot read images or flash.  It is best to use text based navigation which includes the keywords you are focusing on for the page that link is leading to.  This will let the search engines know what the page it is linking to is about, and will act as a “vote of confidence” for that keyword.  It will also create an excellent user experience since the visitor will know exactly what they are going to see once they click the link.  Avoid text based navigation that simply says “About us” and change it to “About Your Company.”  There are millions of other companies that are doing it wrong and competing for the phrase “About us.”  It is much easier to win for the phrase “About Your Company.”

Image Alt Text

Search engines cannot read images, but they can read the alternative text in your images. If you add this, the spiders know what your image is.  If you include the keywords you are focusing on as alternative text for your images, you’ll be letting the spiders know what relevance the image has and it will be yet one more instance of proper keyword usage.  Many companies skip this, so if you pay attention, you’ll be further ahead.

Body Copy

When writing the copy for your page it is important to include your keywords in the copy.  Each page of your website should contain between 250 and 600 words and you should include your keyword phrase at least 4-5 times.  If adding it that many times lessens the quality of your copy and you believe it will lessen the value your visitor will give to it.  DON’T do it!  Your objective should be to create an excellent user experience and provide value to your visitor.

Build Links

The phrase from the movie Field of Dreams, “Build it and they will come,” doesn’t apply to the web.  Once you’ve built your website and have paid attention to all of the elements above, you need to generate awareness and gain inbound links.  Search engines look at these inbound links as “votes of confidence” for your site. If those links are coming from relevant sites which have a high page rank, they will be viewed as highly credible “votes” by the search engine algorithms and you will see an increase in your position.

If you use these eight steps as a template to refer to when creating each page on your website, you will find yourself rapidly moving up through the ranks of the search results and the quality of your traffic will soar.  This all leads to much higher conversion rates, and huge increases in your online revenue.

If this article has left you with any questions you can simply go to our “Ask the Web Marketing Expert” page and submit your question.  We’ll answer it right away and we might even write a future article fully addressing your inquiry.

Have you created a web site and submitted it to search engines only to find that no matter what you do, your site still does not feature in the rankings. Are you interested in better search engine rankings? Here are 8 things you can do to improve your rankings and these need to be done before you even submit your site to be indexed.

1. Web site Content:

Web site Content is one of the most important factors that will decide the rankings for you. The site pages should provide valuable information on specific subjects rather than providing directory of all free articles found on the web. When a search engine is used to find information, generic terms are rarely used. Rather search engines are used to find specific terms or phrases that describe the product or service people are searching for. One of the important things that your website should have is the niche keywords sprinkled in to the content thus making your pages more relevant to the search engines.

If niche keywords are located in a web page that is carefully constructed to highlight keywords known to produce traffic, the chances that your site will appear in a search result for a very specific search improves. It’s also important to understand that the search engines cannot be tricked by flooding the engines with multiple versions of the same page, repeating the same term over and over – these tactics will only make sure your web site stays out of search engines reach.

2. Link / Web site popularity:

This is one of the most important factors that you should consider for achieving good rankings. Most of the search engines today treat link popularity as one of the factors that determine your ranks in the search engine results. The number of websites that link to your website determine your relevancy for a search term. The link popularity or the incoming links does not necessarily mean that you should be submitting your web site all possible FFA link sites / directories or even classified ad directories.

The best way to get links to your web site would be to type in the search terms that you are targeting in your favorite search engines. You should visit the sites returned by your search engine and look carefully for adding links or exchanging links. Most of the web sites today provide an link exchange option. using Google toolbar to see the page rank for these web sites will be helpful since exchanging links with web sites with Page Rank 5 and above is definitely going to improve your chances of getting your site indexed.

The next important things that should be considered when optimizing your web site are the Off-page and the on-page elements. some of the on page elements are Title Tag, META Tags, Heading, ALT Tag and highlighting of the text using BOLD tag. The Link tag i.e. the A Tag is considered as an important off page element.

3. Meta Tags:

Meta-Tags are the HTML tags that will be used to describe the web page. You need to put the important keywords for your web page as well as the brief description of your web page in these tags. Though these tags are not directly visible to the users, they serve an important purpose of guiding the search engines through your page. Although the importance of META TAGS has reduced significantly today, they still help the search engines to decide on the relevancy of your page with the search keyword.

The META Keywords should contain important keywords and phrases you are targeting for your web site. They should be consistent with the HTML Body Text and Page Title. You must make sure you are not stuffing the META tag with keywords which would annoy the search engines. Ideally the META keyword tag should contain 100-150 characters. Being specific and accurate is the mantra to success with keywords.

The META Description tag will contain a brief description about your web site, services provided by you. The description you put in the META description tag should be relevant to the content on the page where this tag is located. i.e. You should not be talking about your product in these tags when the page contains some article on unrelated topic. The description you provide for your page has to convince the person that you are providing exactly what want. How would you feel to visit a page with stuffed keywords but no relevancy to the content.

4. TITLE Tags:

Ideally the title tags should contain 50-80 characters with your important keywords embedded in them and more importantly should be relevant to the content in the page. if multiple keywords are to be used in the Title tags they can be separated using a | (Pipe), though it must be seen that keywords are not stuffed in the Title Tag. Moreover the keywords in the title tags should be readable and should describe the content of the page.

5. Heading Tags:

The Heading tags are given more weightage than the ordinary text. The higher the H tag the more weightage it carries. You need to make use of the Heading tags to highlight the important keywords in the paragraph headers. These keywords should be used to describe the contents of the paragraphs on your page. this will ensure that you are not stuffing the page with keywords but they are a part of the flow on the page.

6. Bold text

The important keywords in your page should be put in the bold tags. Normally the bold text has more weightage than ordinary text. Even Though the bold tags are considered to be less important than the Heading tags, they are still important to be ignored. Make sure to enclose the search term in bold tags when it appears on the page.

7.Alt text

The Alt tags are normally used by the browsers if they are unable to load the images. Some of the users might have disabled downloading graphics on their browsers, or if the images are too heavy to download for the users internet connection. Having your important keywords to describe the images will help you get the important keywords on the page, As much as possible try to include the search term in the alt text of all images on the page. Beware, naming all your images like spacers, irrelevant images with the keywords might be a shortcut to get yourself banned with the search engines.

8. Off-page elements:

Link text – This is considered as an important factor in good rankings. The link text might have been placed on your own sites or other web sites linking your site. Either way, it is important. Ideally the link text should contain an important keyword describing the target page. Make sure you do not use identical link text for every link. The text links will have even more weightage if the text around them is related with the target page’s topic and search keywords.

If the website is optimized for the above points, it definitely will help you get a better search engine rankings.

Having a hard time ranking in Google? Why not try optimizing for Yahoo? After all, Yahoo commands over 22% of the search market – and 22% of billions of users is quite a lot!

Because Yahoo’s algorithms are a few years behind Google’s, it is often easier to get a decent page ranking in Yahoo. And fortunately, many of the factors that give weight to your Yahoo ranking are not even considered by Google, so you won’t have to worry about Google penalizing you for keyword stuffing.

Follow these simple tips and your pages will soon be well optimized for a great Yahoo ranking:

1. Your title tag should contain your keyword phrase and should be 5-7 words long. You should also limit your title tag to no more than 70 characters.

2. Your description tag should contain your keyword phrase at the very beginning and contain a 13-20 word complete sentence clearly describing your site. Your description tag should be no more than 180 characters and should blend your keywords with your marketing message.

3. Your keywords tag should have your main keyword phrase at the very beginning, be no more than 250 characters long. You should also have no more than three repetitions of a single keyword.

4. Your url (filename) should contain your keyword phrase as closely as possible.

5. Your heading 1 tag should contain your keyword phrase as close to the beginning as possible. Only one heading 1 should be used per page. Heading 2 tags should also contain your keyword phrase as close to the beginning of the headline as possible.

6. All images should include alt tags and, if at all possible, the alt text should contain your keyword or keyword phrase. (But be careful not to sacrifice accessibility in favor of keyword stuffing.) All images should be optimized to decrease page load time and encourage spider crawling.

7. Your inline links should include your keyword phrases as part of your linked text and should refer to pages that are also optimized for the same keyword. When linking to pages within your own web site, use the full url web address instead of relative web links.

8. You should build up multiple (as many as possible) one way links from relevant pages optimized for the same keyword. When ever possible, encourage your linking partners to use your keyword phrases as their link text.

9. Be sure to publish an XML sitemap and a Robots.txt file. Keep your sitemap updated on a regular basis, especially as new pages or new posts are added.