Can Google Really Deliver Country Specific Searching?

admin    Google     Country, Deliver, Google, Really, searching, Specific

Can Google Really Deliver Country Specific Searching? By: Martin
Lemieux

This is a serious matter, can Google really deliver top quality
search results for other countries? The answer so far is “sort
of”. In this article I will use Canada as an example of the
quality or lack of thereof, that is delivered by Google’s search
results.

Let’s take a look at Canadian search results by Google.ca:

When you highlight “Canada” through Google search results and
then start searching, you may be surprised at the amount of
companies that aren’t really Canadian. All of this also applies
for the UK and other major markets as well…

In fact, many of the “paid results” come from American
companies. Now some would argue that this is to be expected,
coming from American companies with large budgets but I would
disagree because a lot of the bulk of the “Canadian specific”
results are also American companies.

It is quite evident that this is a growing concern with business
owners residing in different countries.

As an owner not from the US, I would rather compete with
companies that are more local than not, simply because the
results would then be relevant. Irrelevant results equal to poor
results and less people take the search results seriously when
they keep sifting through poor quality results online.

For example; If you highlight “search in Canada” and search for
“web design“, the top 2 results seem not to be from Canada. This
is a serious issue. What if people click on “I’m feeling lucky”,
they are redirected to a company outside of Canada. The average
person won’t know what to think about that and may disregard
searching through Canadian results any further.

The more content specific the results are, the more people will
search through those results. The more people will tell their
friends & peers to search through those results. See, as web
marketers, we do have the power to create a search term that
people get familiar with. Just look at “Blogging”. A couple of
years ago, if you asked people to search online for “blogging”
sites, you would have had a lot of confused faces staring at
you. Nowadays, if you search for blogging, there are more than
900,000 results found in Google and to top that off, there is
more than enough paid advertisers as well.

What do we see changing in Google?

The #1 thing we are now seeing more and more is search results
listing websites with country specific domain name extensions.
Here’s what I mean by that….

If you were Google and you wanted to deliver better search
results for Canada, how would you go about doing that?

I would look at 2 things:

1) Does the domain name end with .ca? (Ex. www.smartads.ca) 2)
Does the “contact” information about the company match the
country – Street, City, Province/State, Country. Are all of
these factors listed within the contact page?

These are very important factors, evidenced to the fact that, I
see Google weighing your “contact” page higher than anything
else within your website other than your front page. So the
moral is, make sure to list EXACTLY where it is that you do
business within your contact page. Your website will rank higher
for local searching when this technique is utilized.

Second, make sure to buy a domain name(s) that is country
specific. If you live in Canada, buy a domain with the extension
(.ca). If you live in the United Kingdom, make sure to buy a
domain name with the extension (.uk). If you live in the US,
make sure to buy a domain name with the extension (.us).

You may be asking, what if I don’t want to concentrate on just
local searching? Create a separate website to target different
areas. There is nothing with .com, in fact most people
automatically type in .com but, if you truly want to target
locally, you have to play locally.

The future of search engines is local searching! We are seeing
an increasing amount of evidence to sustain this claim.
Targeting locally is a great start and will ultimately help you
to target internationally later on!

I hope this article helps you out!

—————————————————————–
—————————

Reprint Rights: You may reprint this article within your
newsletter or website as long as the entire article remains the
same, including the author information.

Is There A Specific Trick To Marketing Your Online Business On Myspace?

admin    mySpace     business, Marketing, mySpace, Online, Specific, There, Trick

I’ve heard some companies take off from this?!

A Couple Of Easy Points To Aid You To Get To The First Ten Of Google Search Result Pages For Specific Keyword Phrases

admin    Google     Couple, Easy, First, Google, Keyword, Pages, Phrases, points, Result, Search, Specific

In the internet domain, Google is similar to a God and so all of us desires to be ranked on the first page of its search results for specific and high traffic keywords. It is likewise certainly practicable to be placed on the first page and earn the money considerably. If you were to show up as number one on the Google’s SERPs when those particular keywords are to be searched then you must have a regular method of driving traffic  to your website. Getting among the first ten on SERPs for highly searched keywords is likewise necessary for any site which needs to make money on the Internet.

There are numerous things that are to be remembered or rather practiced if you wish to acquire the first page of Google’s SERPs. Although nobody knows how exactly Google grades websites in its search result pages but there are some standard matters that has been determined or noted to indicate optimistic results. Stated under are a few such matters that you also can comply and better your search placements on Google.

A) Pick Out Your Keywords – Resolve on keyword phrases that would aid you advance a few notches on the Google rank ladder. Your keywords require to be impactful and efficient. Do not attempt for very higher competitive keywords as they are very tough to rank for but instead go for reasonably competitive keywords. Do your keyword search carefully.

B) Include Your Keyword Phrases In The Body – The posts that you post on your Web-Log or Internet Site should have your keywords properly set not only in the beginning and end of the write-up but likewise somewhere in the heart of the content. Attempt and build every post or web page around a particular keyword phrase. Verify that your keyword phrases are as particular as practicable. You can in the starting seek and brainstorm and settle as many keyword phrases as you could call up. Then you could begin contributing on every keyword as you get on in composing the articles.

C) Include Keyword Phrases In The Title, Description And Headings – Mind that the titles, description and the headings have the keyword phrases embedded in them. Attempt and utilise as many distinct versions. The keywords should be so used that they feel natural and expressive.

D) Get Linkbacks – Gain as many backlinks as you can and attempt as well to put your keyword phrases whenever achievable. Google gives really high importance to keyword anchored linkbacks. In fact if you want to rank even for moderately competitive keywords then too the amount of linkbacks will eventually determine your position in the search result pages.

E) Utilize Google Analytics and Webmaster Tools – Google Analytics will aid you to track the stats of your site traffic. It will deliver you all the valued data feasible which would let you know the count of visitants and also their data and sources. Google Webmaster Tools will tell you the count of internal and external links that your website has and besides your rankings for different keyword phrases. It will also tell you if Google Spiders are having any problems in indexing your web site. All these information will assist you greatly in repairing your faults and thus better your position in Google SERPs.

How To Limit A Google Search To A Specific Website?

admin    Google     Google, Limit, Search, Specific, Website

I am seeking a way to do my search within a specific website; i.e. finding search results for “computer” only in “Microsoft website” but not the entire web. I think there should be some way to do that by google search engine. Any idea would be appreciated.

Rocketinfo: Faster Than Google, Deeper Than Yahoo, More Specific Than a Speeding Bullet

admin    Google's Nexus One     Bullet, Deeper, Faster, Google, more, Rocketinfo, Specific, Speeding, Than, Yahoo

All of us are hip, on-line and Internet-savvy. But we don’t know the beast.

This is the core message of Bill Ganz, the president and CEO of next-step search engine ROCKETInfo Inc. (OTC:RKTI). It is a search technology company in the spirit of Google and Yahoo!, but with a new approach to the delivery of results, news and business information.

The growth potential for ROCKETInfo is remarkable: Just the business process management (BPM) aspect of this industry, including software, services and maintenance, will grow to $6.3 billion annually by 2011, according to a report by Forrester Research, an independent technology and market research company. Analysts project a growth rate for the BPM sector of up to 35 percent annually.

ROCKETInfo does two things very well for businesses of all kinds: It is provides search engine services and is a content server that delivers targeted and relevant content such as news and financial information. The software has been designed to automate the process of defining, collecting, analyzing and delivering relevant, current news from an international pool of reputable news, media and other sources.

It is essentially publishing monolith of potentially gargantuan proportions.

Ganz’ homily: “The nexus of the dot.com era afforded a lot of ideas that were funded and what’s happening right now is that these ideas have worked. Things are now better, faster and cheaper if you understand your media and technology.”

Ganz said that exploring ROCKETInfo’s services is much like waking up in a new world. Internet users who have become used to searching for information with providers like Google and Yahoo, he said, get millions of results per search, much of them segregated into paid-for categories. The problem is, most of this information is neither wanted nor needed. ROCKETInfo’s proprietary software filters the junk, the ads, the spam, and delivers only the desired content.

He added that, like Google and other popular search engines, ROCKETInfo provides an advanced Boolean search, but with a higher IQ – the search engine can be trained to discern the quality of information it gathers. Ganz said that for businesses, this means profound changes for gathering information on competitors, and especially in media monitoring.

“In today’s economy, the gold standard of currency is intelligent, dynamic and real-time information and knowledge management,” Ganz said. “The truth is, people are looking for information that is relevant – for us, about us.”

In one of its most popular applications, Ganz said, ROCKETInfo delivers RSS news to the desktop, and especially to the investment industry. His system parses out information where it’s wanted, from a growing database of 80,000 sources, including 16,000 publishers, plus 30,000 blogs and podcasts.

“Simply put,” he stated, “we’re similar to what TiVo (which finds and digitally records select television broadcasts on demand) does for television, except we do it for the Internet.”

“A ROCKETInfo search,” he said, “specializes in news that is happening right now. We don’t store news like Google, Yahoo, MSN, Alta Vista, Ask – those other large search companies – because we believe that news happens, that decisions you make now in your business and personal life today, are your future.

“It’s the speed, immediacy and the breadth of information that we deliver to our clients. We provide this learned data to you, metaphorically, in a box with a bow on it. We deliver it to your desktop, website, e-mails or newsletters – this is synthesized, refined data.”

The reason ROCKETInfo is so fast is because of how it decides to refine the information and how fast it decides to refresh it. Its web services are an integrated collection of technology layers based on the proprietary Rocket Enterprise Server platform. The technology stack is comprised of collection, storage, search, analysis and delivery layers.

“We choose to refresh so quickly and search our databases so frequently because the speed of the information matters so much in the sporting world, the investment world and the business world. Speed matters. The time latency is the liability.”

Ganz describes ROCKETInfo’s search capabilities with a drilling metaphor: “Google offers a two-mile-wide search that is three inches deep. ROCKETInfo,” he said, “offers a three-inch hole that goes two miles deep.”

Founded in 1998, ROCKETInfo, Inc. has its headquarters in Newport Beach, Calif., with research and development operations in Vancouver and Toronto and professional services in Ottawa. It claims over 95,000 registered users and RSS Reader / desktop downloads and more than seven million monthly searches. It has a staff of 17, plus many consultants and contractors.

Currently trading at 24 cents, ROCKETInfo has reported a market cap of $12.46 million, which demonstrates incredible upside potential for the ground floor investor.

ROCKETInfo has 41.21 million shares outstanding.

This article is intended for information purposes only, and is not a recommendation to buy or sell the equities of any company mentioned herein. It is based on sources believed to be reliable, but no warranty as to accuracy is expressed or implied. The opinions expressed in the article are those of the author except where statements are attributed to individuals other than the author, in which case the opinions are those of the individual to whom they are attributed.