SEM-Service: One Name for Affordable Social Bookmarking and SEO Services

admin    SEM     Affordable, Bookmarking, Name, SEMService, Services, Social

Are you looking for ways to improve the ranking of your website on search engines that will directly benefit your visitors ratio?

SEM-Service offers search engine optimization services that cover all the aspects right from website optimization to its promotion. The high position’s unique portfolio of search engine optimization services of the company is especially designed to deliver results.

Known for providing affordable social bookmarking, cheapest directory submission, highest quality and quickest SEO services, the company has enabled many brands and companies to organically increase their market presence via performance and visibility. Functioning in a truly global market place, SEM-Service is regarded as the SEO firm that makes the entire process hassle free and as easy as possible.

Hiring an SEO is a big decision as it will improve or risk the reputation and profit of your site.

Most of the people ask us about what we can exactly do for our client?

All we say is that you advertise your company on television, radio, newspapers, magazines and many other medium. But, are these cost effective advertising options? Except fliers, all the marketing options cost you big bucks and getting an assured ROI from them is totally unpredictable.

SEM-Service brings the power of Internet to its clients. We neither get out to television or print media to sell your brand. Instead, we work on getting your company’s website ranked on the top 10 results of major search engines that provides you better recognition.

We understand how crucial its role is in the promotion of your website on the Internet, therefore, offer different useful services to site owners:

• Review of content and its structure.
• Technical advice on the development of website that include error pages, hosting, redirects and   JavaScript usage.
• Content development.
• SEO training.
• Keyword research.
• Affordable social bookmarking.
• Cheapest directory submission.

How is SEO Going to Work for You?

The main thing that SEO does is to attract people when they are searching for information on the Internet. We apply SEO tactics that are specifically meant to increase your search engine presence and thus raises your sales/leads graph.

Why SEM-Service?

Search engine optimization is a crucial step that can make or break your company. Therefore, it is necessary that you choose an SEO company with prior experience in the industry as well as the one that offers you competitive prices without compromising on quality. SEM-Service is one of the rarest companies that utilizes its extensive SEO experience to offer affordable social bookmarking, cheapest directory submission and most effective search engine optimization services.

If you are planning to opt for an SEO project, SEM-Service is also offering free services to its new clients. You can get more information about the 50 free social bookmarking or directory submission schemes and many more offers provided by the SEO company on its website.

:New Social Search Function by Google

admin    Google     Function, Google, Search, Social

In current world all information is available on Internet and our online life generally depends on contacts. People are more involved in making friends on social networking sites, publish web content on blog , status updates and many other way like tweet. Previously it’s a difficult process to find a right person through Internet. Google labs worked on this and then decided to launch social search functionality which makes Google special in its own way.

Through this service user can easily found their friends blogs or their feed on twitter. If you want to use these service you just need to create account or an open profile with Google that require some personal detail of person. Social search provide functionality of highlighting information posted by our friends and avoid other posts.For searching, you just need to type place suppose you type Delhi, he/she receive a list of friends through social networking sites. If you use GMail (mail service provided by Google), Google will also include your contacts , chat friends, and group. Social search function works fast and it’s available only in English. For the user of google reader it will include the websites which you subscribed on google reader. This will help a lot to find right information. Social Search works quickly, but not in real time. It is currently available only in English. This service will be expected to launch by end of the year.

Google has been working on adding more features in its search domain for making it easy for the users to easily find blogs and twitter feeds. 

Users need to open a profile with Google and services can be accessed from Google labs. 

Google Germany Spokesman Stefan Keuchel said that friend finding on internet would become very easy with the help of new facility. He added that Twitter feed’s new searches and the recently introduced search functions are different. The function would initially be made available in English.

The new social graph can be readjusted as per user’s preferences. The feature would allow only close friends to be highlighted in the searches, leaving postings from others.

Social Media Optimization: The Power Of Popular Opinion

admin    Social Media     Media, Opinion, Optimization, Popular, Power, Social

Why should I care about Social Media Optimization?

You should care about Social Media Optimization (SMO), because you care about your company’s image. There’s an old saying that goes something like, “A happy customer will tell one other person about his good experience. A disgruntled customer will tell ten people about his bad experience.” Good or bad, that’s powerful marketing. Social Media Optimization gives you the power to take an active role in managing your brand by interacting with your current and potential clients by discussing your products, their comments and concerns and continually promoting your brand.

Social Media Optimization Defined

In its most basic form, Social media optimization (http://www.neboweb.com/social-media-optimization.php) is any method used to raise your website’s online visibility through meaningful communication. SMO opens a dialogue between you and your clients, using the power of popular opinion to fuel your marketing campaign. The open format strengthens your search engine optimization efforts by fostering a mutual connection with your clients through the myriad of online communities, also called social media sites. Current examples of SMO include:

• Creating profiles in social media communities such as MySpace, Facebook, and VIRB.
• Participating in and/or creating blogs.
• Disseminating your blogs or articles using RSS feeds.
• Creating and sharing content through community based sites like Flickr, YouTube, and more.

Not to incorporate unnecessary buzz words, but SMO is a very Web 2.0 approach to Search Engine Optimization. Of course, Web 2.0 merely refers to the perceived second generation of Web-based communities and hosted services – the social-networking sites, wikis and folksonomies, which facilitate collaboration and sharing between users. SMO allows you to become an active member of your online community, quite an important aspect of marketing your brand. Through participation, you establish yourself or your company as an industry leader and increase your online visibility.

As you can imagine, Social Media Optimization is most effective when the viral nature of the technique and its communities are utilized in a positive manner. Creating legitimate content, building relationships and instilling trust in your community is the very backbone of SMO. You may initiate the process, but effective SMO will take on a life all its own. A true forum is bred through the act of continual communication between your company and your online audience.

Of course, not everyone plays by the rules. In every aspect of life, you will find those who would cheat the system to receive short term gains. Like most schemes, the underbelly of SMO may seem attractive to anyone looking for a quick fix, but don’t make that mistake. Just as it’s true with SEO, erroneous SMO will backfire. Using questionable techniques will very likely yield the exact opposite results you were hoping to see.

SMO Etiquette

Legitimate SMO techniques are centered on sharing information and exposing your community to your interests. As such, you want to focus on promoting proper SMO etiquette. The MySpace super friend, the guy or gal who adds anyone and everyone, would be a good example of improper Social Media Optimization. The whole concept behind Social Media is to create a community with similar interests for meaningful discussion and let the power of popular opinion increase your online visibility. Of course, you may belong to several different communities and you may even have some of the same friends in those different communities. That’s perfectly fine. The idea is to remain active in your communities by adding friends and contributing relevant content. Adding friends in bulk, for no reason, is no way to optimize.

Communal sites like MySpace and Facebook, or even YouTube and Flickr to some extent, are indeed popularity contests. However, simply trying to catalog massive amounts of unrelated, uninterested “friends” is totally counterproductive. Let the high school kids worry about who’s got the most friends. For the purpose of SMO, you should concern yourself with quality, not quantity.

Using unsavory SMO techniques is the Web 2.0 equivalent to spam. Unfortunately, we’re all far too familiar with spam. Unsolicited bulk messaging and link heavy advertisements instead of useful comments are two of the more prevalent methods of Social Media spamming. However, Social Media spamming is even more atrocious than email spam, because the offending text is visible to everyone on the site. It doesn’t hide in your inbox, so it can really dilute the appeal of the site. Your kindergarten teacher was on the right track. If you don’t have something relevant to say, don’t say anything at all.

Is SMO right for my firm?

There are many different types of Social Media sites currently available. To put it in perspective, think about all the different interests you have in life. Now, consider the possibility that there’s at least one Social Media site for each of your interests. Of course, you’re not the only person on the Internet, so it’s a safe bet there are literally millions of sites dedicated to countless interests around the world. Believe it or not, there’s a group out there looking for your company, product or service. You just have to make it available. Therefore, understanding how to submit to and maintain your content on each community is absolutely crucial when developing a successful SMO strategy.

A few examples of the different Social Media genres include:

• News – These sites allow users to submit news articles. Once an article is published, users can submit their comments and vote to promote the story and/or author.

Examples include: Digg, Propeller, Newsvine

• Media – These sites allow users to upload and share a variety of different media files. The overwhelming majority of these sites are dedicated mainly to photo and video files.

Examples include: YouTube, Flickr

• Wiki – These sites allow users to add and edit informational articles as determined by the individual users.

Examples include: Wikipedia, WikiHow, Million Dollar Wiki

• Networking – These sites allow users to create profiles and network with others according to similar traits, tastes, and interests.

Examples include: MySpace, Facebook, Virb

• Bookmarking – These sites allow users to compile public bookmark collections of sites they find interesting, informative, or helpful. The more a site is bookmarked, the hgher the ranking.

Examples include: Stumble Upon, Technorat, Del.icio.us

When executed properly, Social Media Optimization can be quite a beneficial marketing tool. However, SMO may simply not be the right fit for your organization. Some questions you might like to consider before launching your SMO campaign are:

• Most SMO sites share very specific information. Would your products benefit from this type of content specific market?

• The audience for most Social Media sites is more of a young, tech savvy group. Would your company, product or service appeal to their fickle nature?

• Does your web site contain a blog, or similar media outlet, you can regularly update with relevant content?

• Given the fact that community based sites focus on individual profiles and commentary, are you comfortable with developing unique profiles across multiple sites?

In summary

Social Media Optimization has become a successful marketing tool for one simple reason. It works. The gap between old media and new has gotten smaller and smaller with the majority of the prominent television and print media outlets finally embracing the Internet by launching sites of their own. The different Social Media sites, like MySpace and Facebook, have exploded with profiles for everything from 8th graders discussing their favorite bands to full scale ad campaigns for Blockbuster movies.

If done correctly, SMO can expose your brand to markets you never thought possible. Whether it’s used alone to drive a campaign or in conjunction with your current interactive marketing strategy, Social Media Optimization offers you a significant advantage.

Google Social Search: What lies beneath?

admin    Google     beneath, Google, lies, Search, Social

Last week, Google has announced its experimental “Google Social Search” service for providing personalized social data in Web 2.0 Summit. Now, the service is available for its users. In contrast to Microsoft’s Bing-based Twitter search, the new search tool from Google will make use of users’ contacts from different services and other information from your contacts to build up a network, for example Twitter, FriendFeed, Flickr, data from Google readers and other web based social content.

What’s new in the Google Social Search?

At present, the service is a part of Google Labs and is not permitted by default. Users have to visit the company’s experimental labs page and click the key to “join the experiment.” After joining, users can start checking their social information, which will be displayed at the bottom of the search results.

Users can filter the social information by selecting “options” and can add opinions from friends and others to search engine results on products. All such information is collected from the Google profile, which is an easy-to-create page about one self online. However, users have to create the Google Profile and personally add various details so that Google can pick and build users’ social identity. Doing this, users authorize Google to use the profile for future searches.

The company also said that the Google Social Search will also use the information present within users’ Google Chat buddies and Google Reader account to construct its result. It is reported that all the content in the search is publicly shared, and user can always edit or remove any services from his Google Profile.

Why Google Social Search?

According to various analysts, Google, Facebook and other websites are facing billions of data queries daily and to distribute them is quite difficult. Google Social Search will provide a fundamental need for real-time information and help users to have quick results. Analysts suggest that the new search tool has the potential to make social networking more useful.

For example, if a person types “India”, the new tool provides all the relevant content created by friends from the country. But, user must have a Google Account, a Google Profile and friends listed as Google Contacts. However, the company has not disclosed that how many people have so far signed upto try out Social Search and is there any limit for the number?

The company also confirmed that Google finally signed deal with Twitter to include tweets in its search index as a way to improve access to real-time information.

Google Music Search

Besides Social search, Google has also introduced its “Music Search”. The company joined hands with Web services LaLa and MySpace’s iLike to enhance its penetration in the music industry by offering various music lovers to explore and buy songs on the Internet.

It is also reported the search giant has also partnered with Pandora, iMeem and Rhapsody to insert links for various music sites so that they can offer the desired music information to the consumers.

Social Media Marketing – Doing it Right

admin    Social Media     Doing, Marketing, Media, Right, Social

Social media marketing is certainly a powerful marketing tool. This strategy has proven its effectiveness for quite a long time. Social media marketing has been an excellent marketing tool even under the worst economic conditions. Today social media marketing is said to be “the best way to spread good news under the worst conditions”.  From getting links to your website to attaining international exposure to your business, social media marketing has an important role in the marketing strategy of any business. Like any other marketing strategy, social media marketing also requires proper planning and appropriate execution of the plan. This marketing strategy without proper planning and execution will be a complete waste of time and may ruin your business too. This article will help you to plan and execute social media marketing in the right way.

The Non-Spammy Social Bookmarking

Social bookmarking of your website to the popular social networks like dig and stumbleupon is a great strategy to boost the traffic flow. Many people do a mistake by over-doing social bookmarking with a single user account, which will result in the bookmarks getting flagged as spam. Ignoring this warning and continuing this activity will eventually end up with your IP address getting blocked. Hence you won’t be able to use this strategy from that particular IP address. Moreover, all the time spent in bookmarking your website will be wasted. Hence it is always good to have different user accounts to bookmark your website over a prolonged period of time.

The Well Customized Social Media Profiles

Social media websites like facebook are greatly leveraged today for the marketing campaigns. You must have noted that President Obama made use of this strategy in his election campaigns. As every social media marketer is getting into these social networking sites, it is very much important to highlight your profile. Thankfully, there are lots of customization options available with these social networking websites to highlight your profiles. Another important thing to be noted is to create a fully complete profile with your real name and a few links to the recommended products in your website.

Active Participation in the Social Networks

Social media marketing is not a one time process. For instance, let’s take the example of marketing through the social networks like facebook. To get noticed in the social networking crowd, your profile should be active. All the social media profiles should be updated with some content frequently. Fresh, updated content is always loved by the search engine bots. Active participation also includes forum postings, commenting and participation in polls.

Getting Professional assistance for Social Media Marketing

If you are unaware of the right way to plan and execute social media marketing, there are many professionals ready to help you. The social media marketing services provided by them will save your time. Moreover, with their expertise in social media marketing, they can create a great social media marketing plan that best suits your websites marketing needs.

From Social Media Network To Business Relationship, How To Start?

admin    Social Media     business, From, Media, Network, Relationship, Social, Start

In social media network (SMN) site, you get to know someone you think they will be your business partners. First of all, you profile and experience must be well prepared in SMN site. If you could get the recommendations from your working or business partners, that’s nice. It makes you more positive and let other people feel more confident when communicate with you. Secondly you have to do, searching the keywords, e.g Corporate Gifts, “e-Books”, e-Commerce Development”, and etc. If the location is crucial, you should also input the location name into keyword box.  After obtained the search result, you have 3 methods to link with them:
1.Leave them the message directly and state your reason of contact
2.Get someone you know already in the SMN site who can introduce you to the target
3.List what you are buying or selling on SMN site. Let the other people contact you

Contact and Send the Message
I would suggest first 2 methods because you need to contact the potential clients proactively and show your sincerity of doing business with them. The following example is the message you write to the target:

Dear Mr. ABC,

How are you?

This is Mr. Johnson Harry from ABC<a rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=http://company.easytrade.com/kf/home_en.asp?showroomid=1&companyid=1>Crystal Gifts</a> Ptv. Company. I come across your profile in the XXXX.com and would like to build up the business relationship with you. We are a<a rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=http://www.crystal88.com/>crystal gift manufacturer</a>based in Hong Kong. We supply the wide range of crystal products to our clients in Europe and United States, e.g. wedding gifts, corporate gifts, desktop items, house decorations, and so on. Currently we are offering the big discount sale on our products. Most items are 50% off at its original price. Please see the our<a rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=http://company.easytrade.com/kf/home_en.asp?showroomid=1&companyid=1>online showroom</a> in EasyTrade.com and ask for quote directly their. I will respond you within 24 hours. Thanks for your attention!  

Yours sincerely,

Johnson Harry

Follow Up
Send the message to them and wait for the response. If your target does not respond you within 2 weeks, he might not be interested in your products. However you should make it clear and send another gentle reminder. For example,
 
Dear Mr. ABC,
 
Following up my last message to you, are you interest in our products and big discount offer? If you have any special requirements or need additional services from us, please let me know and I will try my best to meet your requirements. Your early response is appreciate. Thanks!
 
Reegards,
 
John Harry

No matter you send the message to the target directly or post your offer on SMN site, you have to show your products online and the e-Commerce features with online catalog is highly recommended. 

Social Vs Selling – Promoting Your Brand on Twitter

admin    Twitter     Brand, promoting, selling, Social, Twitter

Twitter and other Social media sites are changing the way businesses market themselves on the internet. They are seeking for innovated ways to gain new followers to convert into potential clientele. Often striking the right balance of friendly conversation and product pitch is the dilemma.

In February of 2009 @Alex Karis posted the following question ion Twitter: What is the NUMBER 1 reason you unfollow people? The winning response with 42% of the votes was “tired of watching them self promote with links and no interaction.”

My dilemma as a businesswoman on Twitter is the more I communicated and became part of the Twitter community I became cautious about making a full sales pitch to my followers. Early in my foray into Twitter I noticed the followers who only sent out a barrage of sales Tweets with zero interaction became annoying. My goal was to avoid becoming “that guy/gal” who only tweeted 140 character Twitfomercials.

There are several questions I asked myself. If I interact too much, too little, give an occasional sales pitch or lay low will I be unfollowed? How do I communicate about my website its content and customer service without alienating potential customers? How do I avoid sabotaging the positive reputation I was building on Twitter?

You cannot find a better example of the social vs. selling balance on Twitter than that of @ricklondon. Rick London Group, LLC CEO Rick London’s personal approach involves putting himself forward as the face of his company on Twitter. He Tweets freely with the online community, promotes his celebrity clients, and provides links to his humorous cartoons.

With these steps you can market yourself and your brand to the Twitter community. Increase your following first by communication with those in your current network. Tweet famous quote, favorite music and Jokes if you are not comfortable with online conversation. Lastly your tweets can be used to invite and entice your followers into visiting your website.

From Social Media Network to Business Relationship,How to Start?

admin    Social Media     business, From, Media, Network, RelationshipHow, Social, Start

In social media network (SMN) site, you get to know someone you think they will be your business partners. First of all, you profile and experience must be well prepared in SMN site. If you could get the recommendations from your working or business partners, that’s nice. It makes you more positive and let other people feel more confident when communicate with you. Secondly you have to do, searching the keywords, e.g. Corporate Gifts, “e-Books”, e-Commerce Development”, and etc. If the location is crucial, you should also input the location name into keyword box.  After obtained the search result, you have 3 methods to link with them:

Leave them the message directly and state your reason of contact Get someone you know already in the SMN site who can introduce you to the target List what you are buying or selling on SMN site. Let the other people contact you

Contact and Send the Message

I would suggest first 2 methods because you need to contact the potential clients proactively and show your sincerity of doing business with them. The following example is the message you write to the target:

Dear Mr. ABC, 

How are you?

This is Mr. Johnson Harry from ABC  Crystal Gifts Ptv. Company. I come across your profile in the XXXX.com and would like to build up the business relationship with you. We are a crystal gift manufacturer based in Hong Kong. We supply the wide range of crystal products to our clients in Europe and United States, e.g. wedding gifts, corporate gifts, desktop items, house decorations, and so on. Currently we are offering the big discount sale on our products. Most items are 50% off at its original price. Please see the our online showroom in EasyTrade.com and ask for quote directly their. I will respond you within 24 hours. Thanks for your attention!  

Yours sincerely,

 Johnson Harry

Follow Up

Send the message to them and wait for the response. If your target does not respond you within 2 weeks, he might not be interested in your products. However you should make it clear and send another gentle reminder. For example,

Dear Mr. ABC, 

Following up my last message to you, are you interest in our products and big discount offer? If you have any special requirements or need additional services from us, please let me know and I will try my best to meet your requirements. Your early response is appreciate. Thanks!

Reegards,

John Harry

No matter you send the message to the target directly or post your offer on SMN site, you have to show your products online and the e-Commerce features with online catalog is highly recommended.  

Leverage Social Media To Create Affinity Groups Online

admin    Social Media     Affinity, Create, Groups, Leverage, Media, Online, Social

Intelligent research is the first step to launching (or not launching) any new business venture. Thinking like the individuals you are most hoping to influence is the key to developing a successful business model.

I’ve saved clients millions of dollars over the years by identifying critical threats (competitive, legal, moral, etc.) to their proposed new venture, simply by putting myself in the shoes of their target audience, and behaving as they would when presented with the new option being offered. In some cases, I’ve identified far better business models to pursue and directed my clients accordingly. But in many case, I’ve advised existing or prospective clients not to pursue the new venture at all, for reasons discovered through my intensive due diligence process.

Around Y2K, a top cruise industry executive asked my opinion regarding how I might rebrand their primary cruise line to better articulate their marketing message. The first thing I did was search the web to see how all other brands were attempting to sell me on the idea of a cruise, and how they claimed to be different from every other option available of the eighteen or so to select from. I quickly discovered that virtually every brand was claiming to be just perfect for me, without knowing anything about me or other people like me.

Every brand was speaking to me from their own perspective (selling me on their brand), while my own personal concerns centered around whether I would even enjoy cruising at all, regardless of brand. I decided that I might be compelled to cruise if it were with a ship full of other people like me, who I might most enjoy partying with for a week. I also quickly noticed that no cruise line gave me the option to search for cruises based on the types of people I might like to cruise with enough to tip me off the fence to pull the trigger and actually book a cruise.

While every brand in the industry was touting their destinations, size of ship, amenities, service, price, etc., the one thing I was most interested in – cruising with a bunch of other people that I would actually enjoy spending a week with – was not a searchable option. When every brand in an industry tells you they are just perfect for everyone, the entire industry is actually telling you that they don’t know you or care about your wants and desires.

So there it was – the reason why more people weren’t cruising was staring me right in the face, and the ramifications of this revelation were not only significant for the single brand for whom I was consulting, but for the entire cruise industry. An industry that was accustom to broadcasting their marketing message in one direction was about to be confronted with a new paradigm, the requirement for a cultural shift toward two-way dialogue as a marketing necessity.

Under my guidance, the results of these early revelations led to a cultural transformation not only at this Fortune 500 cruise line, but across the entire industry as their competitors responded to our online initiatives. Consumers had found their voice through online social media, and began configuring their own cruises not around brands or itineraries per se, but around groups formed online by others like themselves. We eavesdropped on their conversations as the groups were forming online, anticipated their wants and desires, and delighted them once on board, by honoring their group with a party and memorializing their time together in pictures.

My theory went as follows: Once groups form, and vacations are enjoyed, they plan another cruise, together, with even more of their friends. As the trend develops over the years, groups will double in size each year, and eventually grow large enough to charter entire ships (saving the cruise line 15% on travel agent fees and 100% on marketing costs), and they won’t even care what brand name is on their ship.

As group leaders emerge and find their voice, they may select a different ship or different itinerary for the group’s next cruise, but it was highly unlikely they would opt to switch brands – as such a move is too disruptive to the group. Brand loyalty is a happy byproduct in this case – not as a result of the superior service delivered, but because the switching cost (disruption and angst within the group) is simply too high. As “the group becomes the brand,” the industry can spend less on brand marketing (reduce or eliminate television advertising), and more on delivering the experience at a better value to these devoted groups.

The world of information is at your fingertips, provided you bother to commit the time and effort, and ask the right questions. Before I embark on any new concept, whether for myself or my clients, I’ve been known to spend several days with as many as 15 Google tabs open at one time, in search of total information awareness on all aspects related to the target concept. Every Google search can open a door to new elements that may not previously have occurred to you, many of which are critical to understanding whether your new venture is actually going to be perceived by the market in the way that you think it will be.

Unless and until you are willing to step out of your own shoes and into those of the people you are most trying to influence (at every level of the value chain), you can’t really know whether your product/service, messaging, price point, delivery method, etc. is truly going to result in the only thing that matters, profit.

http://newventurestrategies.com

Using Social Media for Business – Beginner’s Guide

admin    Social Media     Beginners, business, Guide, Media, Social, Using

On the topic of social media applications, there seem to be three types of people: the super users, the avoiders, and the people that say, “I know I need to, but which ones and why?” Most business people probably fall into the last group: the ocean of people who lie between the early-adopter ?-geeks and those mind-boggling creatures who only check their email once a week or so. Yes, there’s potential there for good things to happen…if you’re actively using the right applications.

The number of applications and communities is overwhelming. Many of the most popular ones, like MySpace and YouTube, aren’t going to be all that helpful for professional interaction. That’s not true for every industry, though, so it’s worth asking around and seeing what your communities are using. If your colleagues, contacts, and customers are all using some other method of connecting, by all means go participate there. The point of this is for you to be able to make useful, meaningful connections and interact.

LinkedIn is a simple, useful tool for any professional. This is the business networking equivalent of being listed in the phone book. It doesn’t require very much attention and can provide a great deal of benefit. Spending half an hour building your profile lets you put your CV out there, easily find your network of contacts, and be visible for the sort of notice you want to receive. If you want to do more, there are great community features. People can recommend you and your work. You can ask questions through LinkedIn Answers and get answers from people who actually know what they’re talking about. If you need to hire someone or are looking for a job, it’s an ideal place to put out feelers. You won’t get clobbered with email from LinkedIn

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Home Page > Business > Using Social Media for Business – Beginner’s Guide

Using Social Media for Business – Beginner’s Guide

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Posted: Apr 17, 2008 |
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<br /> <h1>Using Social Media for Business – Beginner’s Guide</h1> <p> </p> <p><strong>By: <a href="http://www.articlesbase.com/authors/john-rasco/38794" title="John Rasco's Articles">John Rasco</a></strong></p> <p> <br /> <!--articlecontent--> </p> <p><strong>About the Author</strong></p> <p> </p> <p>Specializing in marketing technology-based companies since 1987, and active in Internet marketing since 1992, John Rasco’s skills as a marketer, team leader and strategist are key to successful client engagements. Founder of <a rel="nofollow" href="http://www.refreshweb.com">RefreshWeb</a>, a national <a rel="nofollow" href="http://www.refreshweb.com/b2b_web_marketing.php">B2B Internet marketing agency</a>, John has an entrepreneurial gene, a creative bent and a passion for challenging projects.</p> <p class="tracker">(ArticlesBase SC #389108)</p> <p> </p> <p>Article Source: <a href="http://www.articlesbase.com/">http://www.articlesbase.com/</a> – <a href="http://www.articlesbase.com/business-articles/using-social-media-for-business-beginners-guide-389108.html" title="Using Social Media for Business - Beginner's Guide">Using Social Media for Business – Beginner’s Guide</a></p> <p> <br />

On the topic of social media applications, there seem to be three types of people: the super users, the avoiders, and the people that say, “I know I need to, but which ones and why?” Most business people probably fall into the last group: the ocean of people who lie between the early-adopter ?-geeks and those mind-boggling creatures who only check their email once a week or so. Yes, there’s potential there for good things to happen…if you’re actively using the right applications.

The number of applications and communities is overwhelming. Many of the most popular ones, like MySpace and YouTube, aren’t going to be all that helpful for professional interaction. That’s not true for every industry, though, so it’s worth asking around and seeing what your communities are using. If your colleagues, contacts, and customers are all using some other method of connecting, by all means go participate there. The point of this is for you to be able to make useful, meaningful connections and interact.

LinkedIn is a simple, useful tool for any professional. This is the business networking equivalent of being listed in the phone book. It doesn’t require very much attention and can provide a great deal of benefit. Spending half an hour building your profile lets you put your CV out there, easily find your network of contacts, and be visible for the sort of notice you want to receive. If you want to do more, there are great community features. People can recommend you and your work. You can ask questions through LinkedIn Answers and get answers from people who actually know what they’re talking about. If you need to hire someone or are looking for a job, it’s an ideal place to put out feelers. You won’t get clobbered with email from LinkedIn