The #1 Missing Point in Articles on Small Business Website Optimization Consultants

The #1 Missing Point in Articles on Small Business Website Optimization Consultants

It is an obvious fact that each online business owner should know not little but a lot about search engine marketing setup. This idea involves optimizing your website for the search engines to think that your website provides useful and rich-content information and, therefore, you will be able to improve search engine ranking.

This is extremely efficient as other paid marketing methods like pay per click campaigns are really expensive and can not afforded by everyone especially the beginners who do not have that much money yet to invest. On the other hand, natural traffic gained from ethical and legal search engine optimization (SEO) is free of charge and targeted under the assumption that you avoid any black-hat SEO training.

Hence, you should not overlook the power of setting a proper search engine marketing setup when it comes to spreading the word about your home based business. To achieve this goal properly, you should consider the right keywords with the right density.

But the interesting question is: What are the proper keywords?

If you explore various articles on small business website optimization or ask any small business SEO agency that provides push promotion for websites, you will always be confronted with this sentence: “You need to consider the keywords and search terms that enjoy high traffic and have low competition”.

My personal point of view is that this answer is not clear enough as the terms low and high are very relative. Should you consider 100 searches per day a high search volume? In case you agree, then should you define 90 searches per day a relatively low search volume? Additionally, if the number of the websites that compete for your target search term is 100, should you define this competition high or low?

If we define 100 websites as low competition, is it feasible to define 150 websites as high competition? So, in other words, what is the meaning of high and low here? And this is the issue I handle in this article.

Briefly, to target the best search engine marketing setup, you should target the keywords that receive “high enough” traffic per month and at the same time enjoy “low enough” competition.

a) What should you define under the term high enough traffic?

There is no clear and unique answer as it totally depends on the type of your business and your goals. To achieve a brilliant success in online marketing, you should have a definite plan like your goals and the time needed to achieve them. I.e. you should plan how much money you like to earn and after how many months.

So, I will make a random assumption that you like to earn 00 per month. Then, you should drive visitors to your website that make you 00 per month and this traffic is your “high enough traffic”. But the exciting question is how to calculate this traffic in an accurate way?

You can definitely use such a mathematical formula:

Total Income per Month= Number of Visitors per Month x Conversion Rate x Income per Sale

In the above mentioned formula, all factors are known except the number of visitors per month. Specifically:

Income per sale is the amount of money or commission you earn when you achieve a sale.

Conversion rate is the amount of your internet surfers who may be interested to buy your product or service. For instance, 3% conversion rate means that 100 internet surfers are dropped by your website and only 3 out of these 100 decided to buy your product. This factor is totally dependent on your services, sales letter, etc.

You may calculate with 3% conversion rate, but I like to design my search engine marketing setup using a conversion rate of 1% as this is a very realistic rate.

Total money you like to make online is simply the cash you like to earn monthly, which is in our case the 00.

So, now you can calculate how many visitors per month you should drive to your website in order to achieve the desired income. In case you like to earn more you may work on increasing the amount of visitors to your website or you should try to increase the conversion rate.

Driving more traffic to your website includes:

- Ethical optimization of your website by combining online and offline optimization.

- Online submission of high quality articles to high rank web directories is a good idea to get more quality links.

- Update your website frequently.

- It is really a good idea to mix both of article marketing and Web 2.0.0 services.

Increasing the conversion rate of your website involves:

- Enrich your sales web page with promises that you can really deliver.

- It is strongly recommended to offer your website internet surfers something extra for free.

- Add a hard deadline that they should act before it in order to be qualified for the free bonus.

b) What should you define under low enough competition?

To check the competition of a certain keyword, insert your target keyword between double quotes in Google to see how many other websites that are optimized for the same keyword. It is usually expected to find 0 or thousands of websites that are optimized for the same keyword and, therefore, you have to compete against them.

The answer to the question of a “low enough competition”is depending 100% on the planed destination, where you are going to submit your articles. Yes, this is correct as it is relatively sure that Google loves some certain websites and if your article -which should be optimized around a certain keyword-, is submitted there, then it has a better chance to appear on Google’s first page.

Some of the websites that Google certainly love are: ezinearticles.com, Squidoo.com, UsFreeads.com and any Wordpress Blog. So, you should not overlook these cases in case you design your search engine marketing setup:

- Ezinearticles.com: Is the optimal choice to submit your articles, if your competitors websites do not exceed 10,000 websites.

- Squidoo.com: Is the optimal destination of your articles, if your competitors websites do not exceed 5,000 websites.

- UsFreeads: Is the optimal choice to submit your articles, if the number of competitors is approximately 3,000 websites.

- Wordpress Blog: Is the optimal choice to submit your articles, if the number of websites that are optimized for the same keyword is not more than 1000 websites.

It is important to notice that the above results are my results based on trial and error procedures and there is always no guarantee, if we talk about Google. Nevertheless, the results and experiments I mentioned in this article worked on fine bases since 6 months now and, therefore; it is a good idea to try it when you finally decided to set up your next campaign.

The key point of this article is to find a mathematical description of the very vague terms high and low. So, now it should be clear for you which keywords you should consider for your campaign when you finally decided to carry out your search engine marketing setup.

Find More Google Optimization Articles

Google Places: Why It’s Important to Small Business

Google Places: Why It’s Important to Small Business

Map search is the new local Yellow Pages and it’s a place where small businesses can shine. Together, Google Places and Google Maps represent the most exciting opportunity for small businesses ever.

Your small business probably already has a Google Place page: If you own a small business, whether you like it or not, Google has probably already mapped it in Google Maps and created a Google Places web page about it. Most of these Google Place pages have been populated with information harvested from all over the internet – often small businesses don’t realize that their customers have been talking about them on the web.

The Yellow Pages is dead:

At the same time that Google Places has been improving in functionality and data richness, there has been a decline in the popularity of the Yellow Pages. Some businesses have responded to this by reviewing their web sites in the hope their customers will find them using a standard Google Search. However, unless a customer’s search term is highly focused, businesses are unlikely to rank highly in Google search results. Google estimates that three-in-four people click on one of the top three search results and then search no further. This means that unless your business ranks in the top three search results then its unlikely to be clicked on.

Map search is the new local Yellow Pages and it’s a place where small businesses can shine: The good news can be found in another Google statistic – the one that says that one in five Google searches have local intent. This statistic makes Google Places very important to small business because the search competition is much lower for a Google Map search than it is for a Google Web search. For example, although a standard Google search for “cafe” will deliver results that at best will relate to the whole of the city the searcher is in, a Google Maps search for “cafe” will return results only for the map that’s currently on-screen, or on the basis of a location specified by the searcher (eg. café in Edithvale).

This means that the likelihood of your small business being found by your customers is much greater in Google Places. So, if you’re a cafe, you no longer need to compete with cafés on the whole of your city, just other cafés in your local area. Hence the relevance of an old saying that goes “when a lion is chasing you, you don’t need to be the fastest runner in the world, just faster than the person running next to you”!

Like this article? Have more small-business-focused geosocial articles and videos-links emailed to your inbox each month. Sign up athttp://www.geosocialian.com today.

 

Search Engine Optimization Cost – Tips to Make SEO Costs Easily Affordable for Your Small Business

Search Engine Optimization Cost – Tips to Make SEO Costs Easily Affordable for Your Small Business

1..What is the number one priority, objective, or goal that you want to achieve through your online marketing efforts?
- Are trying to establish your business as an “authority site”?
- Are you trying to build a community using social media?
- Are you trying to generate more leads to fill your sales funnel?
- Are you are trying to attract more customers to a retail or physical location?
- What is your desired outcome for visitors to your website?
- What is your “business model” for your online marketing?

The responses to these questions will affect the online marketing strategy, approach, or techniques that are most suitable.

2. The BIG SECRET of Internet Millionaires and virtually ALL Successful Online Businesses…
Actually, this “secret” is painfully obvious – it is one of the fundamentals of achieving success online. But, just as major league athletes focus on the fundamentals of their competitive sports, it is worth highlighting here: TRAFFIC MATTERS MOST – IT IS A FUNDAMENTAL REQUIREMENT.

To be more specific – targeted traffic is what matters most. Attracting targeted traffic essentially means that the visitors to your site are already pre-qualified to the extent that you are presenting them with information that is aligned with what they are searching for. This assumes, of course, that the methods used to attract them are consistent with search engine optimization and search engine marketing best practices.
Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.

3. How do prospects and customers find you now – and how could you attract more?
- Which keywords do prospects use when they are searching online for what you offer?
- Where is your business currently ranked for those terms in the search engines?
- How competitive are the keywords that you are currently using to promote your business?
- How viable is it that you will be able to rank for those keywords in the near future?

4. What does “Google Page 1 Rankings” actually mean – and why does it matter?
A Google Page 1 Ranking means either that a particular web-page appears on the first page of the natural “organic” Search Engine Results Position (often referred to by the acronym: “SERP”) in response to a search for a particular keyword or keyword search term, OR that an advertiser has outbid all other advertisers to appear in the Sponsored Results.

Google Page 1 Rankings matter greatly because:
- 81% of people search online before making a purchase.
- 72% of people use Google when performing online search.
- 98% of people choose a business on “Page 1″ when making a “buying decision”.

Conclusion: If your business isn’t ranked on the first page of Google’s “natural” or “organic” search results, you will be missing out on close to 75% of potential prospects, leads, and sales.

Important Note: Recent metrics evidence that people performing online searches increasingly look beyond the Sponsored Results and directly to the “organic results” for the information they seek.

5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):
Paid Traffic remains the fastest way to generate traffic for new websites, to test keywords, and to “pump” life into websites that are stuck on page 2, 3, 4, 5….157…or otherwise not prominently displayed in the search results….BUT…the value of the bought traffic may be worthless…especially if it doesn’t convert to sales.

When business owners or webmasters get frustrated with their online efforts, there is frequently a temptation to try to make up for lost time by purchasing traffic from advertising brokers (i.e. the “content network”). As tempting as it is to generate “traffic” fast using this method, it should be understood that there are very real risks associated with it.

Anyone with a valid credit card charging capacity can generate traffic fast. Beware, however, that the traffic generated from many of these sources is a total waste of money. Ask almost anyone who has tried it.

Obviously, Google and Yahoo have made literally billions of dollars by selling this kind of traffic (i.e. paid clicks). In the early days of Adwords and Adsense lot of savvy internet marketers created online advertising empires by functioning as advertising “arbitrage” agents. For the past several years, however, many of those very same marketers complain of losing vast sums on advertising campaigns.

Caution: If you choose to use paid advertising to buy traffic, proceed carefully – and limit your spending until you verify that the cost/benefit ratio of your advertising program is within your accepted tolerances, and expectations.

6. Keyword Research – and How to “re-position” your company online (if necessary).
One of the smartest things you can do, and definitely one of the first things you really should do, is to perform some basic keyword research. Only by conducting detailed keyword research can you know how to proceed with your online marketing efforts. Only after performing keyword research can you determine whether you will be wasting time and money (and lost-opportunity costs) by trying to promote your business based on words or terms or “keywords” that are either too competitive, not sufficiently searched, or otherwise non-performing.

You can begin to get a sense about all of this for free by using the Google Adwords Keyword Tool.
Start by entering a broad term that relates to your business or niche. Then scan the results for the keywords you are currently using.
Then review the competition, both in terms of Adwords and also in the search engine itself. If the first page of natural SERP results is dominated by major corporations, major “authority sites”, or other stiff competition, then that keyword may be difficult to rank for. This is especially true if the SERP results are for main indexed pages.

On the other hand, if the first page of Google returns a lot of “inner pages” (i.e. pages that are on the third hierarchy of the site structure, or lower), and if they are not from “authority sites”, but rather from blogs or smaller sites, then ranking for those particular keywords may be achievable, and perhaps even relatively easy).

7. Knowing Who Your Visitors Are – Capturing Visitor Contact Details for Lead Generation
The single most important missing element from most business websites may be a “lead capture form”. It’s hard to believe that with literally billions of websites published, so many websites lack such a valuable but inexpensive and easy-to-implement tool.
Lead capture forms have been available for at least 10 years. And we have all grown accustomed to using them – as consumers, or as “subscribers”. You may be reading this information as a result of having entered your email address into a basic lead capture form (sometimes referred to as a “squeeze form” or “squeeze page”, depending on how it is implemented).
Lead capture forms are typically integrated with Auto responders such as Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.
If you are trying to develop any kind of business intelligence about your website visitors, and trying to establish a follow-up rapport with them, it is essential to incorporate lead capture forms into your website.
At the most basic level, setting up a lead capture form can be accomplished in minutes.

8. Understanding Web 2.0 and How Social Media Can be Leveraged to Facilitate SEO and to Grow Your Business:
Web 2.0 and Social Media are extremely complex and dynamic developments. The easiest way to understand the potential of Web 2.0 and Social Media, in terms of how they can help you grow your business is this: Make It Easy For People to Learn About You and What You Offer – and expand your circle of influence or like-minded “friends”.

Unlike “web 1.0″ sites, Blogs are “Web 2.0 ready” – what this means is that they are preconfigured (in most cases) to allow for RSS feeds, Social Network Sharing, Commenting, etc.

It’s no secret that the way Google (and other leading search engines) rank their search results is largely based on what other people think. It follows that the more people who link to your site, the more Google will consider your site to be an “authority site”, or at least a meaningful site, within a particular niche, or for certain keyword terms.

The easiest, cheapest, and one of the most effective things that you can do to improve your search engine optimization is to incorporate a blog into your website (or make it your website), and to create meaningful and relevent content on a regular basis (e.g. 4 times a week or more).
Make it easy for other people and blogs and organizations to get your content and to derive value from you. RSS feeds and Social Bookmarking tools are ideal for this task.

Related Google Optimization Articles

Search Engine Optimization Cost Reduction Tips for Small Business SEO Success

Search Engine Optimization Cost Reduction Tips for Small Business SEO Success

1..What is the number one priority, objective, or goal that you want to achieve through your online marketing efforts?
- Are trying to establish your business as an “authority site”?
- Are you trying to build a community using social media?
- Are you trying to generate more leads to fill your sales funnel?
- Are you are trying to attract more customers to a retail or physical location?
- What is your desired outcome for visitors to your website?
- What is your “business model” for your online marketing?

The responses to these questions will affect the online marketing strategy, approach, or techniques that are most suitable.

2. The BIG SECRET of Internet Millionaires and virtually ALL Successful Online Businesses…
Actually, this “secret” is painfully obvious – it is one of the fundamentals of achieving success online. But, just as major league athletes focus on the fundamentals of their competitive sports, it is worth highlighting here: TRAFFIC MATTERS MOST – IT IS A FUNDAMENTAL REQUIREMENT.

To be more specific – targeted traffic is what matters most. Attracting targeted traffic essentially means that the visitors to your site are already pre-qualified to the extent that you are presenting them with information that is aligned with what they are searching for. This assumes, of course, that the methods used to attract them are consistent with search engine optimization and search engine marketing best practices.
Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.

3. How do prospects and customers find you now – and how could you attract more?
- Which keywords do prospects use when they are searching online for what you offer?
- Where is your business currently ranked for those terms in the search engines?
- How competitive are the keywords that you are currently using to promote your business?
- How viable is it that you will be able to rank for those keywords in the near future?

4. What does “Google Page 1 Rankings” actually mean – and why does it matter?
A Google Page 1 Ranking means either that a particular web-page appears on the first page of the natural “organic” Search Engine Results Position (often referred to by the acronym: “SERP”) in response to a search for a particular keyword or keyword search term, OR that an advertiser has outbid all other advertisers to appear in the Sponsored Results.

Google Page 1 Rankings matter greatly because:
- 81% of people search online before making a purchase.
- 72% of people use Google when performing online search.
- 98% of people choose a business on “Page 1″ when making a “buying decision”.

Conclusion: If your business isn’t ranked on the first page of Google’s “natural” or “organic” search results, you will be missing out on close to 75% of potential prospects, leads, and sales.

Important Note: Recent metrics evidence that people performing online searches increasingly look beyond the Sponsored Results and directly to the “organic results” for the information they seek.

5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):
Paid Traffic remains the fastest way to generate traffic for new websites, to test keywords, and to “pump” life into websites that are stuck on page 2, 3, 4, 5….157…or otherwise not prominently displayed in the search results….BUT…the value of the bought traffic may be worthless…especially if it doesn’t convert to sales.

When business owners or webmasters get frustrated with their online efforts, there is frequently a temptation to try to make up for lost time by purchasing traffic from advertising brokers (i.e. the “content network”). As tempting as it is to generate “traffic” fast using this method, it should be understood that there are very real risks associated with it.

Anyone with a valid credit card charging capacity can generate traffic fast. Beware, however, that the traffic generated from many of these sources is a total waste of money. Ask almost anyone who has tried it.

Obviously, Google and Yahoo have made literally billions of dollars by selling this kind of traffic (i.e. paid clicks). In the early days of Adwords and Adsense lot of savvy internet marketers created online advertising empires by functioning as advertising “arbitrage” agents. For the past several years, however, many of those very same marketers complain of losing vast sums on advertising campaigns.

Caution: If you choose to use paid advertising to buy traffic, proceed carefully – and limit your spending until you verify that the cost/benefit ratio of your advertising program is within your accepted tolerances, and expectations.

6. Keyword Research – and How to “re-position” your company online (if necessary).
One of the smartest things you can do, and definitely one of the first things you really should do, is to perform some basic keyword research. Only by conducting detailed keyword research can you know how to proceed with your online marketing efforts. Only after performing keyword research can you determine whether you will be wasting time and money (and lost-opportunity costs) by trying to promote your business based on words or terms or “keywords” that are either too competitive, not sufficiently searched, or otherwise non-performing.

You can begin to get a sense about all of this for free by using the Google Adwords Keyword Tool.
Start by entering a broad term that relates to your business or niche. Then scan the results for the keywords you are currently using.
Then review the competition, both in terms of Adwords and also in the search engine itself. If the first page of natural SERP results is dominated by major corporations, major “authority sites”, or other stiff competition, then that keyword may be difficult to rank for. This is especially true if the SERP results are for main indexed pages.

On the other hand, if the first page of Google returns a lot of “inner pages” (i.e. pages that are on the third hierarchy of the site structure, or lower), and if they are not from “authority sites”, but rather from blogs or smaller sites, then ranking for those particular keywords may be achievable, and perhaps even relatively easy).

7. Knowing Who Your Visitors Are – Capturing Visitor Contact Details for Lead Generation
The single most important missing element from most business websites may be a “lead capture form”. It’s hard to believe that with literally billions of websites published, so many websites lack such a valuable but inexpensive and easy-to-implement tool.
Lead capture forms have been available for at least 10 years. And we have all grown accustomed to using them – as consumers, or as “subscribers”. You may be reading this information as a result of having entered your email address into a basic lead capture form (sometimes referred to as a “squeeze form” or “squeeze page”, depending on how it is implemented).
Lead capture forms are typically integrated with Auto responders such as Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.
If you are trying to develop any kind of business intelligence about your website visitors, and trying to establish a follow-up rapport with them, it is essential to incorporate lead capture forms into your website.
At the most basic level, setting up a lead capture form can be accomplished in minutes.

8. Understanding Web 2.0 and How Social Media Can be Leveraged to Facilitate SEO and to Grow Your Business:
Web 2.0 and Social Media are extremely complex and dynamic developments. The easiest way to understand the potential of Web 2.0 and Social Media, in terms of how they can help you grow your business is this: Make It Easy For People to Learn About You and What You Offer – and expand your circle of influence or like-minded “friends”.

Unlike “web 1.0″ sites, Blogs are “Web 2.0 ready” – what this means is that they are preconfigured (in most cases) to allow for RSS feeds, Social Network Sharing, Commenting, etc.

It’s no secret that the way Google (and other leading search engines) rank their search results is largely based on what other people think. It follows that the more people who link to your site, the more Google will consider your site to be an “authority site”, or at least a meaningful site, within a particular niche, or for certain keyword terms.

The easiest, cheapest, and one of the most effective things that you can do to improve your search engine optimization is to incorporate a blog into your website (or make it your website), and to create meaningful and relevent content on a regular basis (e.g. 4 times a week or more).
Make it easy for other people and blogs and organizations to get your content and to derive value from you. RSS feeds and Social Bookmarking tools are ideal for this task.

Summary: If any of the above sounds too technically challenging for you, or if you would simply prefer to focus on running your business, rather than trying to manage your search engine optimization costs and rankings, then you should seriously consider outsourcing your SEO Package to a trusted advisor.

Related Google Optimization Articles

Best SEO Tips For Small Business

Best SEO Tips For Small Business

Search engine optimisation is something that all business owners with a website need to be aware of. If you’ve got a site and want to drive relevant traffic to that site, you need to know what to do to help the search engines get a good understanding of your business, so they can rank it for the terms you feel are most suitable for visitors. It’s not about tricking the search engines, or trying to boost traffic numbers in general. You need to see an increase in relevant traffic to you site (10 relevant visitors are far better than 1000 non relevant visitors, who leave your site straight away), and Google wants to provide searchers with a list of high quality sites, relevant to their search query.

1. Research your keywords: Make sure that you know what people type into Google and the other search engines when looking for your products or services. Research into how competitive these phrases are – are there any phrases that are relevant, but aren’t quite so competitive? These are more likely to give you the results you want. Also think about plurals and synonyms.

2. Make sure each single page on your site has a unique title tag. If you’ve done your keyword research, you should also aim to use keyword/phrases in the title tag too.

3. Additionally, make sure that all the meta descriptions for each page are unique too. Since the search engines mostly show the title and description of a page in the search results, make sure your descriptions correlates to your title, includes keywords, and has some kind of call to action that persuades the searcher to click on your link rather than the result above or below you.

4. Using your keywords and phrases, look at the headers within your pages. Headers tags are like the headlines of a newspaper – your H1 header should contain your primary keyphrases, with any H2 headers containing your secondary phrases.

5. Look at your copy- does this contain keyphrases? Make sure you don’t keyword stuff your copy though – aim for about a 3% ratio of keywords to copy. The content of your site should be written with your visitors in mind first, SEO second, so make sure it still makes sense and adds value.

6. Analyse your website structure. Do you have a lot of deep pages, hidden within subfolder after subfolder? Aim to keep the architecture of your site nice and flat – you don’t want to make it difficult for search engines or visitors to find content. Try and keep everything within two clicks of the homepage.

7. Going back to content – how fresh is the content on your site? Google and the other search engines love new and unique content. So try and update your website on a regular basis. This could be through a blog, press releases, or new product pages. Just keep it fresh – no one likes anything stale!

8. Linking…. oh linking, everyone is always going on about the number links to your site…why? Because it’s important! Each link is like a vote of confidence in your site, so the more you have (from reputable, high quality sites), the better. Building the number of quality links to your site takes time. Register with industry directories, local directories, become active in social media, make the most of social bookmarking, create amazing relevant content that people will want to link to, create articles and post them out to article sites, comment in forums… there’s so many activities you can do to increase the number of links to your site. It’s an investment – in time and sometimes money, but it’s worth it.

9. Register with Google Webmaster and submit your xml sitemap. This is an xml file includes all the pages of your website in a way that makes it easy for Google to reference and index. Google Webmaster will also tell you if there are any errors with your site, what some popular keywords are surrounding your site, some of the links pointing to your site and more.

10. Register with Google Analytics and start using it on a regular basis to monitor your site. Google Analytics is a free peice of software that enables you to track all the activity on your site. It’s actually a bit scary the amount of information it can give you. But for a small business owner, or marketing professional, it’s an invaluable tool that can help you improve your website performance and growth.

This is just the tip of the SEO iceberg – there’s so much to SEO and it’s constantly changing and evolving. At the end of the day though, it’s all about creating a quality website, adding regular quality content and being active in the world wide web. It’s not rocket science, but it does take time.

More Google Tips Articles

Online Marketing for Small Business & Google

Online Marketing for Small Business & Google

Online Marketing for Small Business & Google

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Home Page > Advertising > Online Promotion > Online Marketing for Small Business & Google

Online Marketing for Small Business & Google

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Posted: May 08, 2010
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Online Marketing for Small Business & Google

By: Jason Bullimore

About the Author

Jason Bullimore was one of the founding partners of Fusion 77 and is the Director of Business Development.

Fusion 77 is a UK Based search marketing company specializing in Search Engine Optimization (SEO), Pay per Click Marketing (PPC) and Web Analytics fusing all three together into search conversion.  Fusion 77 Goal is to fuse Search Marketing and Analytics together not just to improve search traffic but to improve conversion rates and profit for its clients. Fusion 77 the search conversion company – www.fusion77.com

(ArticlesBase SC #2324046)

Article Source: http://www.articlesbase.com/ – Online Marketing for Small Business & Google

Get the basics right

In 2010 the internet is essential advertising channel for any business even if it’s a business that doesn’t sell anything online.

The internet provides you with a new way to interact with potential customers and make a difference in their decision making. In 2010 it is not enough just to have a great looking website you need to promote it in the search engines like Google. Google allows business to promote their products and services for free, this includes –

Google Business Listings

Natural Search Listings

Although it’s not hard for a website owner to get their website listed in Google it does take a lot of effort to get it listed highly in the search rankings. To get a website to rank highly in Google you must apply “Search Engine Optimization” or “SEO” tactics.

Search Engine Optimization has been around since the start of the major search engines and is the only way to get websites to rank highly in Google, Yahoo and Bing. Search Engine Optimization is basically optimizing a website for a selection of keywords that you think a potential customer may type in to find your product or service. Although it sounds simple enough there is a strict process a website has to go through to get the top rankings in the search engines.

The Search Engine Optimization process is broken down into two parts

On-Page Search Engine Optimization

&

Off-Page Search Engine Optimization

On-Page SEO is optimizing anything to do with your website, this is something that you have to get 110% correct to really succeed in the search engines and this is where some website owners go wrong.

Of-Page SEO is gaining quality links from other relevant website within your market or niche. If you do your link building correctly it can have a major impact on your search rankings within the major search engines Google, Yahoo and Bing.

The Basic Technical aspects of on-page SEO

Once you have completed your keyword research you need to produce descriptive Meta data which includes –

Title
Description
Keywords

You are writing these Meta tags for two reasons, the search engines and also the user. Your aim is to write descriptive tags which will help your company website listing stand-out within the search result pages.

A common mistake at this point is to make every Meta data the same for each page; each page needs to have a unique title, description and set of keywords.

The Basic Technical aspects of Off-page SEO

The aim of link building is to gain targeted links to your website. There are many methods of achieving this.

Link Directory Submissions
Social Bookmarking
Blogging
Forum Posting
Article Submissions
Press Release

If all of these link building techniques are done correctly it can have a positive effect on your search rankings in the major search engines.

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Jason Bullimore -
About the Author:

Jason Bullimore was one of the founding partners of Fusion 77 and is the Director of Business Development.

Fusion 77 is a UK Based search marketing company specializing in Search Engine Optimization (SEO), Pay per Click Marketing (PPC) and Web Analytics fusing all three together into search conversion.  Fusion 77 Goal is to fuse Search Marketing and Analytics together not just to improve search traffic but to improve conversion rates and profit for its clients. Fusion 77 the search conversion company – www.fusion77.com

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Source:  http://www.articlesbase.com/online-promotion-articles/online-marketing-for-small-business-google-2324046.html

Article Tags:
uk seo company, uk marketing company, search engine optimization, pay per click marketing, search conversion

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Local medium and small sized businesses can get first page search engine optimization amidst tough competition with large companies. How? Simple.

With the assistance of an Affordable SEO firm that can either offer do-it-yourself SEO or offer their low priced SEO services, your business will be transformed. There will be no need for you to put out your business because of tough competition with large companies. All you need is to dominate first page of every search done in your city or in surrounding cities.

The experts in affordable SEO firm effectively utilize internet marketing tools. They can enhance your local medium or small sized business to generate opportunities that you never know were possible.

The first page of Google, or any search engines, displays the top businesses that are associated with the keywords searched. If the keywords searched in Google are hair salon and the city name, your business associated with those terms can be on the first page. It will also give you an advantage if you use 3 or 5 cities in your area. Anyway, most of the time, local cities are close to each other that customers are able to travel within 15 or 30 minutes to visit the local business that appears in their first page Google search.

With high growth potential in the web, why not grab the opportunity of working with an affordable SEO firm? Local advertisement using traditional media can be limited and the modern customers prefer to search businesses from the internet where they can access the list from the convenience of their homes and with just a click of the mouse at anytime of the day. Whatever business you have: hair salon, spa, construction, carpet cleaning services, painting service, interior decorating or just about anything, you can easily grab customers through first page Google search.

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Social media marketing and Search Engine Marketing are getting very popular now as they help to either get traffic to your website naturally or by buying paid searches using means like Google Adwords. These techniques help your website to show up on the first few pages of the commonly used search engines like Google and Yahoo, or others as desired.

When you promoting your brand in internet spend as much money as it takes to yield your desired Return on Ad Spend (ROAS) or Cost per Acquisition (CPA). Do not restrict your paid search budget. Establish your goal and open your budget based on this metric. Besides SEO, Seospidy offers other related services like content writing, article writing, pay per click marketing, press release marketing and directory submission, setting up your LinkedIn profile, running your Twitter account. “We don’t build websites ourselves but we can sort that out for our clients as we have associates who are well known in internet as SEO Gurus, internet marketing consultants, search engine marketing experts, Conversion rate optimizers, Google optimizers with some very professional website builders.”

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Working mainly for small and medium sized businesses, Rahul feels there is a growing awareness about Search Engine Optimisation, as businesses look for greater returns from their websites. “Your website says a lot about you, so it should accurately reflect you or your company. Most people are amazed how much more they can get out of their websites with a little investment in Google optimisation.”

With business growing, Rahul is happy focussing on quality of service and building relationships. “I’m doing workshops and always keen to educate businesses about these concepts. Networking and word of mouth has helped in strengthening our client base.”

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You will probably receive direct direct messages or replies from your customers; be sure to answer them personally. If you don’t you’ll look bad, as though you only care about yourself and the product you’re pushing. By taking notice of their questions and providing adequate replies, you will prove that you bring a sincere concern for your audience. Ignoring your messages and your customers is certain to blemish your reputation and turn your followers away from you. Understand your prospect and treating them with respect should be your top priority. Of utmost importance is the vital call to action. The real goal here is to use Twitter to market your business and create sales. If you make an offer at the correct time, after you’ve given your followers something of value things should go your way. After all, consumers will only purchase from you if your product meets their current need.

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Free Seo White Paper Helps Small Businesses To Secure Top Search Results Page Rankings

It’s a fact: Internet users simply will not click through pages and pages of search results to find the information, products or services they need.

A recent Georgia Tech survey revealed that, whilst more than 80% of all Internet users find new websites through search engines, very few of those users are prepared to venture past page one.

The university’s findings are echoed in a 2008 study by JupiterResearch, which concluded that 68% of people would rather try another search if they didn’t find what they were looking for on the first page of results. 

And by iProspect, whose survey that same year found that 92% of web users either clicked a link – or abandoned their search – on or before page three.

The case for SEO (Search Engine Optimisation) is clear.

Optimising a website, to ensure it achieves the highest possible rankings, gives website owners a real competitive edge – helping them to raise their business’ profile. And slash their online marketing costs.

No surprise then that, according to eConsultancy, the SEO market in the UK grew by 14% during 2009, to a value of £376 million – with the total market for Search Engine Marketing (i.e.: SEO and Pay Per Click combined) exceeding a staggering £3 billion. 

Given all this, you can be confident: your competitors are investing heavily in SEO. And you should too.

SEO? PPC? What’s the difference..?

In an industry beset with TLAs (three letter acronyms!), it’s all too easy to become confused. So, to clarify:

PPC (Pay Per Click) ads, or ‘Sponsored Links’,
are featured at the top, and to the right, of the Search Engine Results Pages (SERPs).
As the name suggests, these listings are paid for.

The remaining listings – which account for the bulk of the listings on the page – are known as organic (or ‘natural’) listings.
These listings are free – hence the attraction of SEO.

So: which is better – PPC or SEO?

The answer, of course, is: both have a part to play. Whilst paying per click enables you to generate web traffic right away, SEO is a slower process. But it’s well worthwhile in the longer term.

Not least because organic listings tend to deliver more visitors.

According to Tamar’s 2008 Search Attitudes Report, 91% of web-users prefer using natural search results when looking to buy a product or service online. And, to paraphrase Mark Knopfler: them clicks are free!

In reality, the two disciplines complement one another. It is widely believed that having both a paid and natural link on a given results page increases the likelihood of the web- user clicking the natural link.

Moreover, Pay Per Click bid values (the amount the company is prepared to pay for a click) are determined in large part by the destination page’s ‘quality score’ – meaning an optimised page is likely to attract a lower cost per click.

SEO is much more complex than paid search (which is little more than a sophisticated form of media buying). And it’s a longer-term strategy: you’re unlikely to achieve top rankings, for your chosen key words and phrases, overnight.

If at all. Google alone utilises more than 200 ‘ranking factors’, of varying importance, to determine a site’s prominence. But its underlying algorithm – like that of the other search engines – remains a closely guarded secret. Thus SEO remains a combination of educated guesswork – and experimentation.

We do however know – beyond doubt – the three factors that will enhance your site’s SERP rankings above all others.

These are:

* the relevance and timeliness of  your content,
* the quality of your underlying code, and
*  the volume and ‘authority’ of your inbound links

All three topics are addressed, in detail, in Steve’s free-to-download White Paper: “Search Engine Organisation – Helping your business to achieve top billing in the leading search engines’ results pages.”

To download your copy – without charge or obligation – visit the Download Centre at www.articlesandebooks.com.