Google Search Share Remains Unchanged In the Month of June

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Google remains unchanged in terms of US search engine market share as yahoo decreased, and Bing increased. Google is still ahead of all other search engines. Google has a search base of 9.1 billion searches with 65% market Share in June 09. The total US search base is about 14 billion searches, which increased about 2.5 billion searches from June 08 to May 09.

Google remains Unchanged with 65% Market Share:

The market Share of Google remains the same as 65% but there is 2% decrease in the number of searches made in June 09 when compared to May 09. Google’s search share in June 08 was 61.5% with a search base of 7 billion searches. The present search base of Google is about 9.1 billion searches with a 172 million search drop compared to May 09 and an increase of 2.1 billion from June 08. Though there is a challenge from Microsoft’s Bing, it seams that the there is no great threat for the Google’s top position in the search market in the near future.

Yahoo decreased by 0.5%, holds 19.6% Market Share:

The market Share of Yahoo decreased by 0.5% and holds 19.6% with a search base of 2.8 billion searches. There is a search drop of 122 million searches when compared to May 09. Yahoo’s search base increased by 0.8% from June 08 where as its market Share is decreased by 1.3%. Yahoo had a minimal effect by the entry of new Microsoft search engine, Bing that gained a market Share of 0.4%.

Bing increases its Market Share by 0.4%:

Microsoft’s new search engine, Bing entered the search market in May 09. It had a market Share of 8% in May09. Its market Share is increased by 0.4% and stands at 8.4% presently. Bing’s current search base is 1.2 billion searches, which increased by 3% from May 09. Bing gained much attention both from the industry experts as well as users that made it to make headline of the search news this month.

After the repositioned Microsoft’s search engine Bing’s entry in May 09, it is observed that there is no much change in the Google’s market share and minimal effect on the total market share.

Microsoft and Ethics – Get Some Google Search Share at Any Cost

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With the majority of the rich world now having upgraded to IE7, did Google notice the way Microsoft have stolen search share? Did WE notice? Search engine optimisation international specialists are buzzing. In IE7 there is now an embedded web search facility in the toolbar at the ‘top right’ of the browser. Whilst Google can be selected as the search provider, did we think Microsoft would give up the search currency so easily? Not the same people that knocked Netscape into a cocked hat and into the sidelines of connected world control. But with world on constant alert of the software giant’s malpractice, it can’t be too high in profile. They chose a perfect way to unethically get people to stray from Google.

How they did it

How? By not allowing the selection of a ‘regional’ Google as the search provider. Let’s take the case of a searcher in Canada. When searchers use Google.com for their searches they get a set of results. If they travelled across the border to the US, using Google.com for the same search would yield a different set of results again (some similarities, but different). Now back in Canada the user searches using Google.ca and gets different results again – this time the best optimised set of results. He’s in Canada and Google.ca is built for Canada and delivers the best results (Google.com gives results somewhere between the two because of the overwhelming recognition of .com as a first stop for many domains). The fact that for USA searchers it makes no difference at all gives Microsoft a leading time for regional users to become dissatisfied with the search leader Google before it’s flagged up as a ‘bug’. It’s a perfect mechanism to accomplish their plan of shifting some of that persisting favour Google has amongst web users.

Why don’t they just switch to local Google?

You can try it. Selecting different search providers takes you to Microsoft’s web site from where you get a choice of providers. If you need a regional Google, you have to jump through hoops which the vast majority will not do. But even if they do, the selection doesn’t persist across browser sessions. Microsoft have to allow users to select a different search provider, who knows – someone may even want to use MSN. But the selection is only available from the broad companies – MSN, Yahoo, Google, Ask, etc. These other main search engines (Yahoo, MSN and Ask) have redirects in place that provide local results just as if they were using yahoo.co.uk, yahoo.ca, etc. Google is on their own in the way they provide regional results. Perfect then. Microsoft put up with Yahoo, but bitterly hate the Google that some of their best people are defecting to. The IE7 browser upgrade doesn’t permit people to easily select Google.ca (or other region) as their search provider – and even successfully jumping through the hoops they provide doesn’t allow the selection to persist. Users aren’t going to bother – over time they’ll notice the sub-optimal results but not work out why, they won’t see this search turf issue. They’ll go elsewhere – right into the arms of the next two – Yahoo and MSN.

The solution

Who know the best way for Google to beat this? But first they need to recognise it – we doubt they even know. Effecting a solution could start the first search world war. Consider the most blood curdling solution – Google developing their own browser. Could Microsoft ‘netscape’ it? Google have nearly as much money as Microsoft and so could fight them legally equally – but what would the famous Microsoft fighting with ‘time’ produce (as with Netscape)? Other solutions? Google could skew results locally when searching through this toolbar facility, so that effectively users would be seeing the same results as the google.co.uk or google.ca they should be using. Google could show nothing, no results at all for searches originating through this IE7 toolbar. Google could do what the other engines have done – show the same results for regional uses of .com as those searched for using google.co.uk (etc.), or redirect IP ranges to their regional engine.

Microsoft have skewed the results for searches outside the USA. It may seem minor, but companies in other countries don’t show up when searched for through the Microsoft utility – a solution is needed – wake up Google – work on this one.

Social Media Marketing – Share Good News About Your Business During Bad Times

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To secure new business in a tough economy, your company needs to appear stable and reliable. Social media marketing is one of the best ways to spread good news about your company and build an image of dependability and success.

The Role of Social Media in Enhancing Your Image

As the saying goes, image is everything. That statement is especially true during difficult economic times. As Rich Tehrani of TMCNet states in a recent article, people looking to make purchases want a company they can count on, and outward appearance is the key to creating an image of stability. Is he saying you should lie about the state of your company just to get sales? Absolutely not. What he’s saying is that you should play up the positive news to boost your image:

”… all companies need to over saturate the markets they serve with the best news they can create. This is regardless of how well they are doing. If sales are generally good now, it makes even more sense to focus on putting a halo around your brand to protect it from bad times which may or may not be ahead. Customer wins, new product launches, a new green data center, a widget that does something useful – if you have any of these, issue a release and try to get some positive media coverage.”

In addition to press releases, Tehrani suggests that companies continue marketing through a variety of means, including social media.

A Social Media Marketing Firm Can Build a Positive Profile for You

Social media sites present one of the greatest marketing opportunities for businesses that are interested in establishing a real relationship with their customers. That last phrase is of great importance – social media marketing will not work if you don’t get involved in a real and meaningful way.

What does that mean? You can’t just create a Facebook page and leave it at that. You need to become a part of the community that exists on the social media site, whether it be Facebook, LinkedIn or Twitter.

You need to analyze which sites are best for your type of business, and determine what kind of content will register with the people in these various online communities.

You also need regular communication so you can participate fully in the “social” aspect of these sites.

Marketing with social media is labour-intensive, but it is worth it. Fortunately, you don’t need to do all the work yourself. Online marketing firms that specialize in social media marketing can do all the legwork for you.

What a Social Media Marketing Firm Will Do

Your social media marketing partner will conduct the research you need to get started on the most widely used social media sites. The company will prepare content for you and make sure your pages are updated regularly. Their efforts will result in an authentic and positive online profile for your company.

Social media marketing is the next wave of online marketing. Catch the wave now and you’ll be able to ride out the recession and be in a stronger position when good times return.