Optimized Searching

admin    Google Optimization     Optimized, searching

Optimized Searching

Optimized Searching means use of various techniques to improve a web site’s ranking in the search engines and thus attract more visitors.  URL Optimization refers to the wide variety of strategies used to make your website more appealing to the search engines in the hopes of drawing free traffic to your site.Getting free search engine traffic is often called organic traffic, or natural search traffic. You don’t pay for it, and if you have the right mindset, you can continue to get large volumes of natural search traffic for years to come. Unfortunately, when you first launch a website, you probably won’t have thousands of visitors pounding down your door, eating up your bandwidth, just to get a look at your content. When it comes to getting visitors to your website, you’ve got a few choices – two main ones include either paying for your traffic through pay-per-click advertising programs like Google Ad words or Yahoo Search Marketing, or waiting around for free, organic traffic to find you through the search engines. However, if all you do is launch your site and then sit around waiting for visitors, it could take weeks or months before the major search engines figure out that you’re even there at all, let alone send you any free traffic.

Effective Optimization

Conduct keyword research using a reputable keyword tool. This step is crucial and often overlooked because it’s not as fun as building a site.
Perform on-site optimization – make sure you have meta tags and heading tags with your keywords incorporated into them. Use the right anchor text when linking within your site and write your content with your keywords in mind.
Perform off-site optimization – Jumpstart your link building campaign by submitting your site to directories and bookmarking it. Write articles and press releases and submit these frequently. Be sure to contribute at do follow forums and add comments on do follow blogs. And remember that link building is an on-going process.

Overall URL Structure

Limit the number of directory levels from the domain name to the file, avoid unnecessary folders
Limit the overall length of the URL, avoid unnecessary words and characters
Use keyphrases and real words – avoid shortened or meaningless words like /prod/ and /og/
Avoid session IDs and other session based parameters in URLs
Avoid having more than 2-3 name/value pairs in dynamic URL strings
Rewrite dynamic URLs into ‘clean’ or static URLs wherever possible

SEO concepts

1. What is SEO?
SEO, which stands for Search Engine Optimization, refers to the wide variety of strategies used to make your website more appealing to the search engines in the hopes of drawing free traffic to your site. Getting free search engine traffic is often called organic traffic, or natural search traffic. You don’t pay for it, and if you have the right mindset, you can continue to get large volumes of natural search traffic for years to come.

Unfortunately, when you first launch a website, you probably won’t have thousands of visitors pounding down your door, eating up your bandwidth, just to get a look at your content. When it comes to getting visitors to your website, you’ve got a few choices – two main ones include either paying for your traffic through pay-per-click advertising programs like Google Ad words or Yahoo Search Marketing, or waiting around for free, organic traffic to find you through the search engines. However, if all you do is launch your site and then sit around waiting for visitors, it could take weeks or months before the major search engines figure out that you’re even there at all, let alone send you any free traffic.This is where SEO comes in. You need to design your site and then promote it so that the search engines know what it’s about.

2. What is Keyword Research?

Searchers use keywords to find information on the internet. The keyword or key phrase tells the search engine what kind of results to bring back for you. Search engines scour the internet, recording the information they find on various sites around the web.When building a website, choosing the keywords and phrases to focus on is extremely important. You want to target the keywords people are actively searching.

3. What is LSI?

Latent Semantic Indexing (LSI) is one specific algorithm that the search engines use to evaluate site content through related keywords. In order to score high on the search engine rankings, you’ve used this exact phrase repeatedly throughout your text, without using any related phrases, For example, a key phrase like “SEO tools” could also be written as “SEO products”, “SEO courses” or “Search engine optimization eBooks”, depending on what your content is about.

4. What is On-Site and Off-Site Optimization?

SEO techniques can be broken down into two general categories – onsite and offsite. Both of these will benefit your rankings, so it’s worth your time to address them both when building and promoting your website. On-site SEO includes the specific actions you take on your WebPages to increase your search engine position. Off-site SEO techniques are the actions you take outside of your WebPages to increase your search engine position. Backlinks are one of the most important strategies in the offsite SEO toolbox.

5. What is On-Site Optimization Details?

Meta tags are snippets of code you can include on your website to give the search engines more information on what your site is about. Visitors to your webpage won’t be able to see this information, but the search engine programs that scour your site will appreciate the tip off.

6. What are Meta Tags?

The most popular tags for SEO purposes are title, keyword and description tags, all of which provide more information to the search engines about your site’s content and what search terms its most relevant to.

Title Tag
Keyword Meta Tags
Description Meta Tags
Heading Tags

7. What is Anchor Text?

Anchor text is one of the most important factors you must understand in order to earn good rankings from the search engines. Specifically, anchor text refers to the linked text that’s displayed in place of a web address – the text you click on to be taken to a new web page.

8. What is Off-Site Optimization Details?

Off-site techniques are just as important in getting your site ranked well in the search engines results. For the most part, off-site SEO techniques revolve around the links that point to your site from other WebPages. These links back to your site are commonly called backlinks.

The following types of back links offer the most benefit in terms of off-site search engine optimization:

Links from sites with a high Google Page Rank
Links from sites with similar content
Link extensions matter
The number of links to your site
Link building is hardly a precise art, as there are a number of additional factors that the search engines take into account when measuring the strength of the backlinks to your site.

In addition, search engine algorithms change frequently, so the factors they give weight to now could change without warning. However, it is safe to say that building up good backlinks from other quality sites is a sound strategy when it comes to search engine optimization, and will remain so for the foreseeable future. For more details, click here

9. What is Directory Submissions?

Submitting your website to both free and paid directory sites is a great way to increase the backlinks to your webpage. Directories are compilation sites that list links to all sorts of sites. Getting your site listed in targeted directories that relate to the theme of your website will likely be seen as a premium by the search engines. In addition, you might even receive some traffic from them.

10. What is Page Rank (PR)

Page Rank is a method of ranking individual web pages by Google and indicates the importance of that web page. It shows more people visits the particular page because of the quality content or information. Page Rank can be identified using tools.
Some pages show “No Page Rank information available” because either Google bot haven’t crawled the particular page or Google has spammed the page. A corrective action can be taken to make your web page been crawled by the bot.

URL optimization will promote web site and have your potential customers find your web site.

Mygoodpage – Plant Trees For Free While Searching With Google

admin    Google     FREE, Google, Mygoodpage, Plant, searching, Trees

Plant a Tree Today

Did you know you can use Google and at the same time plant trees making the world a better place? It’s worth a try…!

I’m happy to recommend MyGoodPage.com as a search engine that makes the world a better place.

MyGoodPage.com is a non-profit project that is focused on one target – Do Good, and currently, planting trees.

Real Green Charity

These are real, green, living trees, not virtual. In a lifetime, one tree generates $31,250 worth of oxygen, provides $62,000 worth of air pollution control, recycles $37,500 worth of water, and controls $31,250 worth of soil erosion. Each tree also shades, protects, and houses countless animals and of course radiates beauty.

MyGoodPage.com pays for all these good things by gathering search revenues. All members choose MyGoodPage.com as their homepage and conduct their searches through it every day. It’s free and as easy as a click of a button. Google generously gives MyGoodPage.com a share of all search revenues and it is used to do good. At the moment, on average, each new member plants at least one tree. Some plant many more. Isn’t it nice?

MyGoodPage.com Launch and Progress

Congratulations for the Beta Launch – finally, after weeks of preparations, on October 27th, 2009, MyGoodPage.com went live.

Within just 3 weeks of the Beta launch, MyGoodPage.com has generated more than 2,500 searches, with over 250 clicks on ads and initial revenues from Google of $36. True, this is a modest sum, but it can plant about 35 trees!

Less than two months after the launch, the website was already climbing in ranks and hundreds of people were using MyGoodPage.com as their selection for searches every day. On January 2010 MyGoodPage.com will plant 200 trees in Brazil with the help of local children.

Joining is Free and Easy

Joining MyGoodPage.com – for free! – means that you set it as your default homepage. Another option is creating a shortcut on your desktop and using it for searches.

MyGoodPage.com looks like and works like Google, and the search results are powered by Google. This way, from your user experience point of view, it’s the same as using Google.

But… when you search with MyGoodPage.com, Google shares some of the advertising revenues with the selected good cause – currently, planting trees for a better world. Isn’t this wonderful? You can do your searches as usual, but make the world a better place on the same time.

Looking for a certificate of honesty? The MyGoodPage.com founder actually donated all the required costs and all of us involved are 100% volunteers. All money goes directly into good causes – right now, planting trees. By the way, since the founder is also an attorney himself, MyGoodPage.com saved some money by not hiring another one to attest for good will.

What about Privacy? MyGoodPage.com plants trees. That’s it. There are plans for doing more good. MyGoodPage.com doesn’t monitor your searches and doesn’t affect your privacy in anyway. Your searches go directly to Google, so if you trust them, you should be happy with MyGoodPage.com too.

So, what are you waiting for? Join MyGoodPage.com and don’t forget to spread the word.

Do You Know Any Free Google Searching Real-time Link Scanners Available Other Than Avg’s?

admin    Google     Available, Avg's, FREE, Google, Know, Link, RealTime, Scanners, searching, Than

Can Google Really Deliver Country Specific Searching?

admin    Google     Country, Deliver, Google, Really, searching, Specific

Can Google Really Deliver Country Specific Searching? By: Martin
Lemieux

This is a serious matter, can Google really deliver top quality
search results for other countries? The answer so far is “sort
of”. In this article I will use Canada as an example of the
quality or lack of thereof, that is delivered by Google’s search
results.

Let’s take a look at Canadian search results by Google.ca:

When you highlight “Canada” through Google search results and
then start searching, you may be surprised at the amount of
companies that aren’t really Canadian. All of this also applies
for the UK and other major markets as well…

In fact, many of the “paid results” come from American
companies. Now some would argue that this is to be expected,
coming from American companies with large budgets but I would
disagree because a lot of the bulk of the “Canadian specific”
results are also American companies.

It is quite evident that this is a growing concern with business
owners residing in different countries.

As an owner not from the US, I would rather compete with
companies that are more local than not, simply because the
results would then be relevant. Irrelevant results equal to poor
results and less people take the search results seriously when
they keep sifting through poor quality results online.

For example; If you highlight “search in Canada” and search for
“web design“, the top 2 results seem not to be from Canada. This
is a serious issue. What if people click on “I’m feeling lucky”,
they are redirected to a company outside of Canada. The average
person won’t know what to think about that and may disregard
searching through Canadian results any further.

The more content specific the results are, the more people will
search through those results. The more people will tell their
friends & peers to search through those results. See, as web
marketers, we do have the power to create a search term that
people get familiar with. Just look at “Blogging”. A couple of
years ago, if you asked people to search online for “blogging”
sites, you would have had a lot of confused faces staring at
you. Nowadays, if you search for blogging, there are more than
900,000 results found in Google and to top that off, there is
more than enough paid advertisers as well.

What do we see changing in Google?

The #1 thing we are now seeing more and more is search results
listing websites with country specific domain name extensions.
Here’s what I mean by that….

If you were Google and you wanted to deliver better search
results for Canada, how would you go about doing that?

I would look at 2 things:

1) Does the domain name end with .ca? (Ex. www.smartads.ca) 2)
Does the “contact” information about the company match the
country – Street, City, Province/State, Country. Are all of
these factors listed within the contact page?

These are very important factors, evidenced to the fact that, I
see Google weighing your “contact” page higher than anything
else within your website other than your front page. So the
moral is, make sure to list EXACTLY where it is that you do
business within your contact page. Your website will rank higher
for local searching when this technique is utilized.

Second, make sure to buy a domain name(s) that is country
specific. If you live in Canada, buy a domain with the extension
(.ca). If you live in the United Kingdom, make sure to buy a
domain name with the extension (.uk). If you live in the US,
make sure to buy a domain name with the extension (.us).

You may be asking, what if I don’t want to concentrate on just
local searching? Create a separate website to target different
areas. There is nothing with .com, in fact most people
automatically type in .com but, if you truly want to target
locally, you have to play locally.

The future of search engines is local searching! We are seeing
an increasing amount of evidence to sustain this claim.
Targeting locally is a great start and will ultimately help you
to target internationally later on!

I hope this article helps you out!

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Reprint Rights: You may reprint this article within your
newsletter or website as long as the entire article remains the
same, including the author information.

Major feedback from Google searching and optimization

admin    Google     feedback, From, Google, Major, Optimization, searching

Google is the major search engines, highly visited and most popular. Whenever a website is launched in a search engine, then it gains its position as per its keyword ranking in that search engine.

There are certain rules that deliver high results in Google searching and optimization. Effective placement in search engine means successful business opportunities. It’s a better chance of obtaining something good and better revenue opportunity. Companies always opt for dependable Google search engine and optimize site for greater visibility. Maximum visitors base their searches in Google search engine, attributed to its popularity and efficiency.

Search engine optimization is compulsory for optimizing site for higher ranking in search engine. Search engine optimization Companies work to optimize the site with maximum efficiency for placement in first few search engine results.

Google search engine has drafted specific guidelines, and SEOs work upon such guidelines to gain top positioning for desired website. It is highly competitive to work in search engines, but with extreme proficiency and high level expertise, different websites achieve their goals.

Search engine optimization for Google searching is based on certain points:

Relevance: Google ranks the content as per relevance. Proper message alignment and focusing on target customers are two main considerations for content relevance.

Calculate the response: Indexing site means looking after inbound links for that website. CPC, click-rate and quality score are three major aspects in ranking a particular site. So, websites need to calculate response in absolute terms, for maximum back-links.

Know your visitor: What does your visitor want? Of course a good deal on an exact product or service! Provide best possible information in least possible matter. Give your customer maximum information and try to answer all possible queries, arising in minds of visitor, for maximum results. Reading visitor’s mind will help create better shopping options.

Promise and deliver: Well kept promises are strong marketing techniques. Most customers pay more attention to small promise promised by Company. Try to get maximum response out of minimum possible effort.

Create presence: Advertise yourself intelligently and reach out to people in Blogs, Social networks, Google, etc. provide information regarding discounts, freebies, gifts, special offers, etc for maximum response.

Create a niche for your site by being specific, relevant and highly informative. Know every recent development for best response. Google is best for those who follow rules and keep up to their promises. Get the best through Google searching and optimization.

For more details on Social Networking and Link Building visit on our website.