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Nov

Search engine marketing success should be measured with sales

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Google Optimization Tags

Engine, Marketing, measured, Sales, Search, Should, Success

Search engine marketing success should be measured with sales

Search engine marketing success should be measured with sales

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Home Page > Internet > SEM > Search engine marketing success should be measured with sales

Search engine marketing success should be measured with sales

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Posted: Sep 29, 2010 |Comments: 0

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Search engine marketing success should be measured with sales

By: Mediarun Search

About the Author

Mediarun is a search engine marketing company in London providing search engine optimisation, pay per click advertising and social media services to clients with quality traffic.

(ArticlesBase SC #3369962)

Article Source: http://www.articlesbase.com/ – Search engine marketing success should be measured with sales

One of the major misconceptions that businesses have about search engine optimisation is that the end goal is ranking highly on Google – or other rival search engines.

While this is undoubtedly one of the main aims of search engine marketing, it is not the be all and end all. There is another far more important consideration – the actual number of sales leads and conversions created by an SEO campaign.

According to industry expert Stephen Chapman, one of the major concerns that SEO agencies have is that businesses often get hung-up on a set of very specific keywords that will rank highly but are unlikely to be searched for by internet users.

While it can be easy to get obscure phrases to the top of Google search engine results pages, if no one is actually looking for those specific keywords then the effort is wasted.

Writing for ZDNet, Mr Chapman claimed that while generating leads is not the responsibility of an SEO agency, it should be something that is raised with clients that are adamant on ranking for very obscure key phrases. This can be done with three simple words – return on investment.

Companies can end up wasting a lot of cash if they stick to their guns and push ahead with a search engine marketing campaign that doesn’t generate leads.

“Unfortunately, there are those who will always attribute total SEO success to the ranking of a keyword that they’ve grown personally attached to,” Mr Chapman wrote.

He added that equally unfortunately, there were a huge number of unscrupulous SEO companies out there that would happily take businesses’ hard-earned cash and get them high rankings for perfectly useless keywords.

“That’s not how your approach to SEO should be, though. If you have a bunch of keywords that someone gets you ranked for but they do nothing to help you, you’re going to think SEO just didn’t work,” he concluded.

His comments come hot on the heels of industry expert Ray Comstock’s suggestion that businesses should work closely with their chosen third-party SEO agency to ensure their search engine marketing activity is offering concrete results.

Writing for SES Magazine, Mr Comstock claimed that the insight and experience offered by SEO experts should not be overlooked.

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(ArticlesBase SC #3369962)

Mediarun Search -
About the Author:

Mediarun is a search engine marketing company in London providing search engine optimisation, pay per click advertising and social media services to clients with quality traffic.

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Article Tags:
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Indian search engine Optimization will boost your sales

admin

Google Optimization Tags

Boost, Engine, Indian, Optimization, Sales, Search

Indian search engine Optimization will boost your sales

Indian search engine optimization service is getting famous these days as there are lots of offshore clients who got very decent search engine placement and position result of their website at very economical price offered by Indian seo companies. Outsouce seo marketing is expanding In our internet marketing globe.

Let’s see what is search engine optimization and how is it beneficial for your online business

Search engine optimization also known as search engine postion, widely used as search engine placement and search engine ranking all this terms have similar concept and same meaning to make your website found in search engines like google, bing and yahoo in text phrases or long tail keyword phrases search by search engine user to get solution for search query.

Search query can be anything it can be location specific like hair salon location, date of primary school open, location specific property price, bridal occasion clothing and accessories, web hosting, website designing , hotel booking, tour and travel ticket and interior designing etc.

Its upto search engine user what he wish to search for and there 1000’s of industry and millions of website who offer same service what he is looking for and if your website is not in google for search phrases related to your niche business industry then you are actually 80 % traffic of service seekers for your website.

Search engine optimization is special mechanism practiced to make your website found in search engines in maximum text phrases which users search in mass volume that will generate real business for your website.

How to track which Indian seo company to outsource your offshore seo of your website.

1 Good seo company have brand name and being popular in country where it is located and have branded domain name instead of keyword specific domain name

2 Indian top branded seo company have lots of testimonials and reviews easily trackable by search their domain name in Google, Bing and Yahoo.

3 best seo india company always listed clients name and text phrases in which their offshore seo customers websites are ranking with detailed analysis and ranking report found in excel sheet easily downloadable.

4 never offered 100 % guaranteed result as Nobody in this arena of internet marketing world will rank in keywords for lifetime in 1st position without regular work. As A good seospidy search engine optimization india company can make your website search engine friendly by following Google search engine optimization guidelines and builds backlinks by 100% ethical seo strategies like social bookmarking, social media optimization, directory submission, email marketing, list building, link building, pay per click advertising, article writing, press release writing and submission, blog posting etc.

Jun

Using Twitter to Increase Your Sales – Helpful Advice for Internet Marketers

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Twitter

Advice, Helpful, Increase, internet, Marketers, Sales, Twitter, Using

Using Twitter to Increase Your Sales – Helpful Advice for Internet Marketers

Twitter picks up tons of new users each day all of them tweeting 140 characters about what’s going on in their day. There are literally millions who use the site. Are you? If you aren’t, you are missing out. So many wonderful things are available to the owner of a Twitter account. People share what’s going on in their lives and what they may be feeling at any given moment. Some share their comedic side.

Twitter is also utilized by online businesses to connect with potential buyers of their services and merchandise. Such individuals find it helpful in driving visitors to the site and generating customer activity. Twitter can be a useful tool for seasoned marketers and for those who are new to the business. What follows are a few examples of how Twitter can increase your online business and sales.

If you figure out how to use your tweets, you can send tons of traffic to your site on a daily basis. Just don’t overdo it with the tweets, because you don’t want to seem annoying. You might think that you should be tweeting every few minutes when you start out, but this is not necessary. You have to keep in mind that this isn’t the way to go! You should only send out a couple of promotional tweets per day. People are more likely to look at them then and click on the links you might have published. When those links point to great opportunities, your sales will grow by leaps and bounds.

You can easily keep tabs on your website visitor data through Twitter. You can check the response to links you put on your Twitter for site promotion and get a good feel for how your followers are responding. Then you can compare that to the level of response you receive when you promote a similar link in another medium. You can then determine your most effective marketing tool. Thus, you will be able to tailor your sales efforts to suit the groups most likely to respond to your communications and in turn, generate increased sales. Not only will your sales increase, but your advertising efforts will dramatically diminish, since you no longer need to waste time “selling” to those who will not buy.

However, you should not read this to mean that you should never tweet about things unrelated to your business. Send out a funny tweet related to something you saw that day or tweet some meaningful proverbs. You don’t want to do this all the time, either, moderation is the key. This is a nice touch because it will relate to your followers that you are interested in them as much as simply making money. If they like what you are posting, they will tell their friends who can then follow you as well. When you gain more followers you will also gain more potential clients. If you really want to to make as much progress as you can, you need to invest some of your time.

There are many different reasons why it is a great idea to start using Twitter for your Internet marketing. Twitter is one of the best tools you can use to let people know about your business, and also will allow you to offer your followers deals on your product. You really have nothing to lose when utilizing Twitter as a marketing method, and you will definitely see more results than if you didn’t use it at all. Twitter use is one of those things where peer pressure can be a good thing. If you really want to bring your business to the next level, Twitter is the way to go.

Real Estate Sales Training – Five Proven Techniques To Get More Real Estate Listings

admin

Google

Estate, Five, Listings, more, Proven, Real, Sales, Techniques, Training

Today’s vendors call an average of three real estate professionals before they list their home. You face serious competition for the best listings. If you want to all the real estate listings you can, you need to call on lots of potential vendors and when you get to meet with them, you need to have an edge over your competitors.

One of the gripes vendors have against Realtors is that many offer the same old listing service. Come out with a few comps, get the listing, put up a sign, throw it on the Multiple Listing Service and maybe try a few open houses. Then the vendor hears very little until there is a showing or sale. Our real estate sales training offers ideas for advantages and exclusive programs that you can offer prospective vendors that will give you an advantage over the same old listing procedures. Here are a few examples:

Google Local Pay Per Click

You can use Google Pay Per Click campaigns to generate local interest. Local ads cost very little but provide you with an exclusive advantage you can offer a homeowner over your competitors for a listing. A very small investment will get the home on the front page of Google and other search engines when people search for similar homes in the area.

You Tube Home Tour

Take a video of the home and edit it down into a nice video tour. Then, you can post it for free on YouTube and many other video hosting sites. These sites get lots of hits and it is very possible you will generate good leads for your vendor. best of all, it is an additional marketing tool that takes very little time to do but one that may sway the homeowner to list with you since you are not offering the same old song to get the listing.

Automated Phone Calls

There are several good voice broadcasting services available to make calls automatically for you. You can call thousands of people and tell them about your listing, about open houses and more. If you use these packages it allows you to offer your vendor a powerful service that your competitors probably do not offer and one that will help in selling the property.

Email Reports

Vendors want to know what is happening throughout the sale. In your listing presentation, let the vendor know that you stay in touch by email every time you do any promotion on their property and every time there is a showing with a complete report on the reaction of the potential buyers as well as any comments on the property by other real estate agents.

Let Them Know You Respect Their Property

Vendors give listings to agents who stand out in terms of respecting their property. Let them know that you investigate everyone who asks for an appointment to show before one is given. Let them know that you provide paper booties at the door for open houses and you will protect their home. Let them know that you stop by after every showing (for vacant properties) to make sure the doors and windows are locked and everything is set as it should be.

These are just a few of the exclusive advantages you can offer to vendors who list with you. Stop offering the same old, same old and you will be able to get many more listings.

Mar

Real Estate Marketing – How to Increase Your Real Estate Sales With Search Engine Optimization

admin

Google

Engine, Estate, Increase, Marketing, Optimization, Real, Sales, Search

Marketing is highly essential for the success of a real estate business. Since majority

of the home buyers use the internet to shop for homes, it has made important for the

realtors to adopt the internet as well as its technologies to market and advertise their

business.

Nowadays, a range of real estate marketing techniques are employed to attain maximum

Return of Investment (ROI) of a particular real estate business, among which perhaps

the most prominent one is real estate search engine optimization. Pay per Click

Advertising (PPC), Cost per Lead (CPL), Really Simple Syndication (RSS), and blog

marketing are the other significant real estate marketing techniques. Discussed further

in this article is the importance of SEO in real estate business.

Search engine optimization for real estate allows greater visibility of your real

estate website on the search engine results, thereby enhancing your real estate business.

Search Engine Optimization (SEO) is simply a technique adopted to rank your website high

on the search engine results in order to increase the web visitor counts, which in turn

build traffic to your website.

Some of the essential steps involved in SEO are analyzing current standing of the website

and its code; optimization, i.e. tweaking and tuning up the HTML codes, after tracing out

the weaknesses of the website; submitting the website to some of the top search engines

such as Google and Yahoo; and maintaining website rankings by reviewing the latest search

engines algorithm.

Prime benefits derived from real estate SEO include:

·Maximum ROI

·Attaining high search engine rankings for your real estate market

·Creating an online presence

·Branding your realty business

However, SEO demands a great deal of time and effort, and its success usually

depends on such factors as keywords included in URL and domain names, keyword

density in content, links to internal web pages as well as external web pages,

Hence, it is advisable to lean on a SEO expert to carry out the optimization works.

But, it is highly vital to make a thorough investigation with regard to its reputation

and services offered, before approaching a SEO firm.

Mar

Critical Techniques to Successful Sales Lead Generation, Using Google Optimization

admin

Google

Critical, Generation, Google, Lead, Optimization, Sales, Successful, Techniques, Using

Some website owners are more frustrated about Google optimization than for other search engines. They feel it is harder to perform search engine optimization for Google.

Whether you are making direct sales from your website or sales lead generation (or both), optimizing for Google doesn’t need to be that hard.

In fact, in time you may find it easier to perform SEO for Google than for other search engines.

Remember that Google is Much Smarter than the other Search Engines

Since Google is more intelligent, you have to treat them differently.

If you’re trying to spam them, their intelligence is going to be a problem for you. If you’re playing by the rules and providing valuable content for searchers, then you should have no problem.

What Google wants is valuable content that satisfies their users’ search queries. They want searchers to find what they’re looking for, not clicking the back button quickly, but who stay on the sites they visit.

There are some in the SEO community who believe time your visitors spent on your site is one of the calculations Google uses right now in their algorithm to assign organic rankings.

Whether this is the case or not is really irrelevant: we should all want to deliver quality content that meets our searchers query, keeps them on our sites and that leads to a conversion, a sale or sales lead generation.

Are You Optimizing for Yahoo! Search and Live Search, too?

With Yahoo! Search and Live Search (formerly MSN) you need to have the keyword phrase you optimize for on the page. There may be some exceptions, but this is a solid rule to follow.

The order of the keywords makes a difference with them, too.

As an example, with Google, Blue Widget and Widget Blue are treated the same way. Not so with Yahoo! and Live, they are treated as completely different search phrases.

Given the very high market share that Google has, you may want to just optimize for Google and not Yahoo! or Live. After all, depending on whose numbers you’re looking at, Google’s market share is basically 60% to 70% of all U.S. searches!

(And there are hundreds of other much smaller search engines, with such small market shares that they aren’t normally worth worrying about.)

But if you decide to also optimize for Yahoo! Search and for Live Search, then you will likely have to create more pages, to cover all your keyword phrases.

So, as you create more pages for your keywords, you clutter up the Internet, unless those pages are really unique, valuable content.

And then there is that duplicate content filter that Google has…you don’t want to run afoul of that.

If you do optimize for the other engines, unless the additional content is very unique, you might be advised to keep Google out of those pages (using your robots.txt file).

Knowing that Google is More Intelligent, How do We Optimize Differently for Google?

With Google’s use of LSI (Latent Semantic Indexing), your pages do NOT actually have to contain the keyword phrase(s) you’re optimizing for. But your pages had better contain words strongly related to your chosen keyword phrases.

In fact, it is common to see high ranking pages where the keyword phrase isn’t in any of the HTML tags and where it also isn’t in the page text, either. Common keyword density numbers for top ranking pages in Google range from 30% all the way down to 0% keyword density.

Why is this and how do we benefit performing Google optimization?

Google is smart enough to understand similar words and phrases (now is when we get to use that word Synonym from English class). Thus, the actual keyword phrase doesn’t have to be on the page. But words related to the same theme as your keyword phrases need to be on the page.

But if our keywords don’t actually have to be on the page for Google to understand the page is about our subject (our keyword phrases), how does Google make that determination?

Off-Page SEO is the Key to Your Google Optimization and to Your Sales Lead Generation

The links from other websites to your Web pages and what these links say about your pages is the KEY to optimizing for Google. Remember, links need to be pointed towards your interior pages, not just to your home page.

And those links need anchor text.

Anchor text is the wording that people click on to go to your Web page, when the actual link doesn’t show your website url (and file name, if going to an interior page).

Anchor text tells Google (and to a lesser degree, other search engines) what your Web page is about.

Even if the actual keyword phrases aren’t used on your page, the theme of the page text should match the anchor text pointed to that page. You want the wording to be compatible and complimentary.

You don’t want to confuse Google as to your pages’ themes. That can cause real problems.

Quantity Versus Quality

When considering links to your Web pages, quantity is important. You will have to research your competition to give you an idea as to the number of links you may need.

Two tools you can look into are SEO Elite and OptiLink. You can Google both.

But MUCH more important is the quality of your links. The better quality your links, the fewer you will need versus your competition.

Part of how you can evaluate quality of potential links to your site is that site’s home page Google Page Rank.

Now, Google Page Rank is on a page-basis, not a site-wide basis. But the home page Page Rank can tell you if Google considers that site to be an “authority site”.

You can install the free Google toolbar if you haven’t already and activate the Page Rank feature. While the information is literally months old, it’s the easiest way to view a page’s Page Rank.

You want some links to your site from websites with a home page Google Page Rank of at least 5.

One thing you do want to watch: Don’t have to high a percentage of your links containing the same anchor text. Aim for no more than 50% of your anchor text to any page being the same exact anchor text.

Wrapping it Up

For effective Google optimization, start by pointing enough quality links to your Web pages. One-way links are much more effective than reciprocal links, where you link back to the site that has linked to you.

Stay away from triangulated or 3-way links schemes. This is where site A links to site B which in turn links to site C. This is a “no-no” which Google can catch and will penalize for.

Use your keywords as anchor text for your links. Hold down the percentage…don’t have 70% of your links to one page using the same exact anchor text!

Even if you don’t have the keyword phrases on your page, you can still have top rankings, as long as your links’ theme matches your Web page content those links are aimed at.

Following this strategy, you can also optimize your pages for more than one keyword phrase. And without creating dozens and dozens of junk pages, just to cover all your keywords.

You’ll be able to increase your online sales and your sales lead generation, more easily.

I’ll be following up shortly with another article, with a specific checklist sharing how I structure my link campaigns for maximum results.

Mar

Drive Repeat Sales With Email Marketing and SEM

admin

SEM

drive, Email, Marketing, Repeat, Sales

Email marketing and search engine marketing is a powerful and cost-effective marketing tool to reach your customers and bring them back to your web site or online business.

With an SEO website design agency as your email marketing design partner, they can help you send email campaigns with ease! With email marketing, you can set-up as many different subscriber lists as you want, and automatically take care of your sign-ups and unsubscribes. Most email marketing tools even clean your lists for you — taking hard bounces and unsubscribes off your list.

Make sure your Reno SEO agency offers custom email reports showing you how effective your campaigns are. You should track the actions your customers take after they click, so you can measure the real effectiveness of your email campaigns.

Most of our Reno web design clients use this service in conjunction with their online businesses.

If you are considering a web design company, ask them if they can handle your email marketing campaigns and online advertising as well.

It’s also important to check and see if your SEO web design agency can handle your SEO, SEM, PPCfunctions of your online business. Pay-per-click campaigns can really add a lot of traffic to your site.

PPC campaigns are super easy to set-up and get running. However, what you will find as you dig deeper, is that a really good online ad campaign can get pretty complicated.

Make sure with each ad group you run, you have relevant landing pages associated with that ad group. The best thing about pay-per-click advertising is that you can specifically target your users. Having relevant landing pages will increase your conversions substantially.

Feb

How to Boost Your Sales With These 5 Simple Video Marketing Tips

admin

Facebook

Boost, Marketing, Sales, Simple, These, Tips, video

Using video as a promotional tool is an incredibly effective way of getting exposure for your products or services. With the explosion of social networking sites like Facebook over the past few years, and the ability to post videos online, there is a new style of video marketing that is becoming more and more popular with everyone from global corporations to individual entrepreneurs alike. Uploading a video on Facebook is a great marketing technique to raise awareness about your products or services and an effective video can drive literally hundreds of thousands of viewers to your website. And of course, by maximizing the amount of traffic coming to your website, you are maximizing the number of sales and amount of profit you can make.

However, it’s not quite as easy as simple as uploading a video on Facebook and then sitting back and waiting for the customers to roll in! A lot of people tend to make Facebook videos that have no clear message for the viewer, and this is one of the major problems that I see time after time because it does nothing towards getting the viewer to visit your website and make a purchase.

There are certainly a lot of factors you need to consider when making a video for Facebook, and a lot of things that you need to think about, so in this article I will show you how to boost your sales with these 5 simple video marketing tips. After reading this article, you should be able to create much more effective videos, so that you can really get the maximum benefit out of your video marketing on Facebook.

1) Make sure that your campaigns video also appears on other sites too. One of the problems that people face, especially to start with, is actually getting viewers. For instance, if you upload your video on Facebook but you do not yet have many people on your friends list then the video probably isn’t going to get many viewers because you haven’t yet created a large following. By making sure that your video also appears on many different social networking and video sharing sites you are going to ensure the most exposure, which is great news for your sales figures!

2) When thinking about creating a video marketing campaign, it is better to make a series of shorter videos rather than one long video. Perhaps you could even use this sequence to release information to your viewers so that they want to watch the entire series before they are done. It’s a great idea to upload the first video on Facebook, and to then post the other videos in the series on your website so that the viewers who want to watch the entire collection of videos are pulled towards your webpage.

3) Make sure your video has a relevant title! I’ve seen so many videos which don’t even have a title at all, and this can really have a negative effect on your marketing campaign. Facebook Video allows you to enter a title and a description about your video, so make sure you fill these in. By using a relevant title for your video your viewers will know instantly what it’s about and it will also make your video easier to find in searches.

4) Another common problem that marketers face is that it can be easy to become lost in the crowd because there are so many new videos on Facebook being uploaded everyday. Remember that people are only going to watch your video if it is interesting and grabs their attention, so make sure to create it compelling enough to make people watch it. This is really important if you wish to be successful with your video marketing on Facebook!

5) My final tip is to ensure that you make a good quality video. I see a lot of video campaigns that are of inferior quality. Of course you don’t have to produce the next Hollywood blockbuster, but if you want to upload a video online just make sure that you use a good video camera and microphone so that your viewers can clearly see and hear everything in your video clearly.

Armed with these simple 5 tips, you should be able to overcome all of your Facebook video problems and produce a video that is extremely successful at getting exposure for your promotion. As you can see, with the right knowledge it is actually really easy to create an effective video marketing campaign for Facebook, and by following these tips and strategies you are sure to see an increase in your sales!

Filippo Toso has worked with some of the largest companies in the world, his clients range from Fortune 500 companies to major organizations. He offers advice and consultation services on Internet marketing, and has developed a product to easily upload video on Facebook

Feb

Get Twitter Followers to Earn Increase in Sales

admin

Twitter

Earn, Followers, Increase, Sales, Twitter

Most people are already used to modern and improved approach in terms of networking and social interactions wherein the Internet plays a gigantic role. Different websites are introduced and were used because of their impressive features and capabilities. Well, not until Twitter was unveiled and eagerly made a giant leap of success and dominant influence to people. You can attest differences if you have tried Twitter already.

The use of Twitter becomes very appealing to most cyberspace-based organizations and establishments. This website had been recently recognized popularly. For most Twitter is a multi-featured website which can cater multiple functions and tasks. For those who haven’t tried Twitter, you might be wondering why Twitter had occupied large percentage of internet users.

Twitter offers incredible advantages that other websites can’t find ways to equally deliver. One major advantage of Twitter is the opportunity of earning big profit for any business. How? You can earn money from Twitter through SMS advertising, feed advertising, and/or subscriptions.

Twitter runs through number of your followers. The more followers you have, the greater the chances of establishing sale increased. Therefore, followers represent money or source of income. They are important keys for survival. Any business earning bigger followers is boosting popularity. This will allow people appreciate and recognize products and services of the entrepreneur. Basically, you gain followers through your influence. You can influence through the use of different materials such as themes and content. To increase Twitter followers is as easy as fun times. However, for some people, this is a difficult task that requires intelligent planning and execution.

How to get more followers on Twitter? You may want to read this article to get some tips on how to improve your rate of followers. Twitter marketer uses standard method to increase the number of their followers. This strategy takes specific analysis. Follow people who are practicing the same interests as yours. This will trigger those people to follow you back. You need not to follow those who didn’t follow you back.

If you need to successfully earn significant number of followers, search for best options. You may consider buying Twitter followers. Buying followers for Twitter is an effective method to increase range of followers. There are several online companies that offer services for Twitter follower increase. The usual scenario — You earn your followers for a specific cost.

Remember, although Twitter is an established website, it is your call to utilize entire benefits and advantages it offers. Although purchasing Twitter followers is good, it is advised that you compare quantity and costing first from different related companies. You can only feel satisfaction if you are confident that you are paying for the best service in town. I am highlighting this because there can be a possibility that you will be paying expensive amount for a lesser number of followers. This can be very discouraging and you wouldn’t want to undergo on this.

Purchasing Twitter followers is an effective method. However it is still your choice on what approach you will be using. Evaluate other available options and weigh which one will work best for you. You can use your personal strategies if you don’t want to spend money. You can use online help through outsourcing and spend specific amount if you want to gain concrete number of followers.

Feb

Using Twitter.Com To Market Your Music And Attract More Sales & Fans

admin

Twitter

Attract, Fans, Market, more, Music, Sales, Twitter.Com, Using

In this article, I’m going to share with you a very popular
Social Networking site called Twitter.com that you can literally
spend just about 5-10 minute a day on and be able to attract a
very good amount of high quality traffic in the form of fans and
music buyers back to your website or myspace page. And its really fun.

Before we begin, I want to let you know that very few people are
using this method of attracting new fans and attention to their music, why?
Simply because they either A- Don’t know or B- Are to lazy

In fact, if you take the steps that I give you below and apply them
you’ll be way ahead of everyone else.

Are you ready? Great, then lets begin!

Things You’ll Need to successfully use twitter:

* Computer
* Internet / mobile
* Few seconds of time

Step 1 – SMM (social media marketing) is the latest online
marketing trend to hit the music industry because its an highly
profitable and easy way to build brand recognition for you the
artist.

It’s a also a great way to get new fans to your website, blog or
Myspace page through social media like facebook, myspace, flickr,
youtube, digg and the like.

Social media sites are web sites where news, photos, videos and pod
casts are hosted through user submission. If you’ve ever thought that
marketing your music through social media is time consuming,
Twitter is an exception

Step 2 – The reason why I really like Twitter is because it is
a lot easier and simpler social networking and
micro-blogging service. All you will need to do is answer the
question, ‘what are you doing?’ in less than 140 characters. These
short messages are called “tweets”. Your tweets are immediately
displayed on the your profile page and instantly delivered to other
users who are following you (i.e. your fans.)

So for instance, some of your tweets may look like
“I’m in the studio recording a new song for the next CD”
“I’m sitting at the park writing a new song”
“I’m at the SWSX music conference”

So do you see how this works? Pretty easy right?

So how do you start Tweeting?

Step 3 – Sign up for a free twitter account. The most important
thing that you want to remember is to use you Artist name, Business
Name
or Real Name rather than some abstract alphanumeric
combination. This will help build credibility.

The next step is to change a few things in your profile,
immediately. Include keywords about your music and genre, interests
and whatever you want to use twitter for. You can restrict your tweet
delivery to those in your circle, but I suggest leaving the
Default setting in place, which is “delivery to everyone”.

Step 4 – Click ‘find and follow’ to follow people from your aol,
yahoo gmail and other email contacts who are already tweeting. You can
also find people with similar interests by searching for a keyword
according to your Genre or interest (i.e. Jaxx Music, Hip Hop,
Country). Click follow, if you find any interesting.

By the way, My twitter name is TyCohen

Step 5 – Now you are all set to send your first tweet. Type a small
message (max 140 characters including spaces) telling people what
you are doing. You can send tweets through twitter website or
instant messenger or SMS from your cell-phone. You need to confirm
your cell phone number first. Do this by clicking devices.

If you think it doesn’t make any sense and is sheer waste of time,
then you are under estimating twitter potential.

Step 6 – Twitter allows you to add links in the tweets which is a
huge marketing benefit to you. You can use
this to display your own links. For ex: one of my tweets today was
“Using MySpace to Make Your CD Sales Soar!

Step 7 – By tweeting frequently, following and being followed, you
can grow a small community of people with similar interests and who
recognize your name and your brand!

Step 8 – I downloaded a great time saver Twhirl. It is a third
party application for twitter. If tweeting takes around 60 seconds,
Twhirl cuts down that time to below 10 seconds.

Twhirl stays on the desktop (logged in). I don’t need to visit the
twitter website during my hectic workday. All I do is, click the twhirl
icon from the system tray and type a short “whatever I’m doing”
tweet and send. Twhirl also notifies when I receive messages from
my followers or anyone that I’m following. So I don’t miss a thing and
all without wasting my time.

You can also use twhirl to upload pictures to twitpic.com, a site
to share photos.

There are many applications for twitter like twitterfeed (similar
to twhirl), twittervision, which shows the geo position of the your
twitter friends and so on.

So there you go! A quick and easy way to expand your marketing to
millions of people all for free.

Happy Tweeting.

Your Music Business Coach!

Ty Cohen

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