Everything You Need to Know About Getting Past Google’s Rules

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Everything You Need to Know About Getting Past Google’s Rules

As you try to make money online and draw more traffic to your Web site, you’ve learned that the main thing you need to do is to get your pages listed in the first page or two of search results on the major search engines, including Google. You have also found that Google leads the way, and the other major search engines quickly follow, in staying ahead of all the “tricks” that Web marketers come up with in order to boost your Web site’s position in the search engine list, coming up with one rule after another to work against the latest Search Engine Optimization (SEO) techniques. Still, there are many self-proclaimed experts selling one system or another to help you beat Google at this game.

So, here is everything you need to know about getting around Google’s restrictions:

Don’t!

That’s all you need to know. Really! If you’re looking for ways to beat the system – If you think Google is “the enemy” that you need to get past on the road to success – you can stop reading now.

Still reading? Good! Let me show you why you need learn to work with Google and the other search engines, rather than against them.

Prepare to reset your thinking.

(Please bear in mind for the rest of this article that “Google” really represents all search engines. Google has the largest impact on us Web marketers, because they account for most of the Web searches on the entire Internet and, not coincidentally, the strictest rules about what it takes for a Web site to be listed high on their search results. But pretty much the same rules that apply to Google will apply, sooner or later, to all the major search engines.)

Despite what you may have inferred from some shady operators purporting to provide search engine optimization services, Google is not trying to keep you from succeeding. Google is not trying to impose their own sense of what the Web should be.

Google is not the enemy.

Google is trying to present users with a list of Web sites that are actually relevant to what the user is looking for.

You want the users who end up looking at your site to be happy they found it, don’t you? You don’t want them to see your site and immediately click the “back” button because your site was not what they were looking for, do you?

If you really could apply all the tricks to get your Web site in the top of the search engine listings – even when it doesn’t deserve to be there – you will simply end up attracting all the wrong visitors. You might get more visitors than you would otherwise, but you will not get more sales. Most of your visitors will simply leave your Web site as soon as they see that it is not what they were looking for.

And even if a very few of them might have been interested in what you have to sell, even if it was not what they were looking for at the moment, they won’t buy it from you now, because you’ve made them angry. You’ve tricked them with your deceptive search engine optimization methods.

Maybe you can use a blast of pop-ups to catch the visitors who try to leave your site. Think that will soothe their anger?

I hope it is becoming obvious to you now: Those who promote deceptive techniques to get around the search engines’ rules are the enemy.

Take another look at what Google is trying to do with their rules and guidelines. They are trying to make sure that the visitors who find your site are actually happy to find it.

Google is your friend!

Rather than try to get one past Google, you should be studying what Google tells you they are looking for in a Web site. That is the way to get your site to the top of the results list for the keywords your users are searching for.

Read the information in Creating a Google-friendly site. This is more than just a gold mine, this is a stack of gold bricks sitting on the street corner with a sign saying “take as many as you want!”

So don’t pay to get around Google. That’s just paying to bring the wrong visitors to your site, and making them angry while you’re at it. Take what Google offers you for free, and let Google and the other search engines work for you to bring in the targeted traffic you actually want.

Four Important Rules: How to Get a #1 Ranking on Google

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Four Important Rules: How to Get a #1 Ranking on Google

Unfortunately, many people still don’t know what it takes to convince Google that your website is more relevant than the millions of other websites on the Internet. There are four simple rules that will help you to get your website on Google’s first result page:

Rule #1: Don’t try to fool Google

Google wants to return the most relevant web pages for a search query. They want to provide the best answer to a search query.

If you try to get a high ranking for a keyword for which your web page isn’t really relevant then you won’t get good results. Actually, you might be accused of spamming. If your website consists just of ads and affiliate links then it will be extremely difficult to get good rankings.

Make sure that your web pages will answer the questions of people who search for your keyword. The better your web pages match the interest of the web searchers the better rankings you will get. It takes some time to create good content but it will pay off in the long run.

Rule #2: Your web pages must show Google that they are relevant

A website about used car parts cannot get high rankings for a keyword such as “brain surgery”. A high ranking for the keyword “used car parts” would be very beneficial to that site.

The problem is that Google must be able to find out that your web page is relevant for the keyword “used car parts”. For that reason, you have to optimize your web pages. Optimizing your web pages simply means that you make it easy for Google to find out what your website is about.

When Google visits your web pages, it will analyze the following elements of your web pages:

The URL structure
The title tag and the meta tags
The body text
Headline tags
Image alt attributes
Your site architecture and the internal linking structure of your site
The outbound links
Many other factors in the HTML code of your web pages

Each element can contain your keyword and show Google that your website is relevant for that keyword. This doesn’t mean that you can simply insert your keyword in these tags and that’s it.

You can also over-optimize a website and that can get your website banned from Google’s search results. It’s important that you optimize the right elements and that you insert your keywords in the right frequency. Analyzing dozens of web page elements can be very time consuming. IBP’s top 10 optimizer can help you to do this quickly and easily.

Rule #3: Other websites must confirm that your web pages are relevant

In addition to optimized web page content, Google heavily relies on the links from other websites to your site. Basically, the other websites have to confirm that your website is relevant for a special keyword.

The more websites link to your website, the more visible it will be to Google. The more other websites use a special keyword as the linked text in the links to your website, the more important is your website for that keyword.

A web page that has been optimized for the keyword “used cars” can also get high rankings for the keyword “pre-owned cars” if enough websites link with that text to the page.

It is also important that the other web pages are related your site. If a website that is about vintage cars links to your “used car parts” website then this will have a bigger effect on your search engine rankings than a link from a candy shop website.

A link from a web page that only links to car related web pages is also more valuable than a link from a web page that links to all kind of pages. Getting the right links is crucial if you want to get on Google’s first result page.

Rule #4: Your website must have a clean history

The age of your domain and its history will also be considered by Google. A domain name that has been around for a long time will get high rankings more easily.

However, if your domain name has been used by spammers before, you might still suffer from the ranking penalties that have been applied to the previous content.

If you follow the rules above and change your web pages accordingly, your website will get top rankings on Google. It cannot be done over night but it’s definitely something that can be done within a few weeks if you do the right things.

Warmly,

Gary Neame

Rules to Twitter Success

admin    Twitter     Rules, Success, Twitter

Who haven’t heard about Twitter? Well, perhaps if you’re not using the internet, you’re probably not aware that this social network existed or other related sites. Why don’t you surf the web now and see what Twitter can offer you.

You need to sign up first before you can use the site to meet different kinds of people. Most of the individuals you can find on Twitter want to meet other people. They want to stay connected 24/7 and they want to gain new friends. Is your reason the same? Of course, there are those who simply want to take their business to a different level. Twitter marketing is also possible these days but to ensure success, you must follow certain rules.

Many businesses have experienced growth and expansion through various internet and social media resources. Consider the following rules to twitter success:

1.) Visibility – you must ensure your visibility on Twitter. Spend a few of hours everyday by posting tweets and responding to the tweets you receive. This is an excellent way of getting to know more people. Use the tool “Twitter Blueprint”. You must first determine your Twitter routine. Designate particular hours for tweeting everyday. You must also follow a certain number of people every week and check which ones follow you back. Try to make direct replies. A good thing about Twitter is that you can reply from your mobile device. If you’re always seen and heard on Twitter, you can increase your visibility.

2.) Powerful Profile – when you join Twitter, you will first create your profile page. Make the page interesting and powerful. What does your profile say about you? Your personality? Your interests? Can your profile bring out the curiosity of others? A powerful profile makes other people think and smile. Once they see your profile, they are immediately moved and they want to get to know you better. A powerful profile can generate immediate reaction towards you.

3.) Twittering – you should always make it a point to share what you’re doing. You must tell everyone about your life and experiences. When there are messages for you, try to answer them accordingly. When someone tweets you, thank him or her. Try to look at Twitter as a billboard where you’re free to post anything that you want others to know. By using it often and wisely, you can enhance your presence on Twitter.

4.) Twitter Networking – aside from making friends, you can also make business partners through Twitter. Millions of people use the site everyday. Connect with your target market and befriend them. You must strive to build good relationships. When you have lots of friends already, you can now introduce your business. It will be easier to talk them into patronizing your business because they trust you.

5.) Direct Messages – sending direct messages is already part of the system. There you will find the list of people who are always talking, connecting, and thinking about you. Read the messages and let the people know how much you appreciate them. You can even use the list as valuable leads.

6.) Videos and photos – it is very important to share videos and photos through Twitter. It establishes a more intimate relationship because others can get a glimpse of your life. It can also be used for exposure.

These are the rules to Twitter success.