Guerrilla Job Search Tips – How to Find Jobs & Get Hired Faster in a Recession

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In any economy, you can find a job faster by doing three simple things:

1) Know the position you want, with absolute clarity, right down to the job title.
2) Know where you want to work, right down to the names of 10-20 ideal employers.
3) Use unconventional “guerrilla” tactics to get noticed — and get hired.

Here are the stories of two people who did all the above — and found great jobs — right in the middle of the current recession.

1) Anyone for Coffee?

Janet FritzHuspen from St. Paul, Minnesota, landed a job after mailing coffee cups to area employers.

That’s right — coffee cups.

Here’s what she did …

FritzHuspen found jobs advertised online, then sent a box with a travel coffee mug, her resume and a cover letter inside. Her letter said, “I would like to meet you over coffee to discuss how I can benefit the ABC Corporation as your director.”

“I sent the box via FedEx Ground, so I could track and know when they signed for it. I waited about 20 minutes after it arrived. Then, I called and said, ‘Hi. You just got my package!’ and I went from there,” she says.

FritzHuspen sent three coffee cups in two weeks. “I called and spoke with somebody at all three employers, and had a conversation with one hiring manager that resulted in an interview.”

About two weeks later, FritzHuspen got the job!

Here are three ways to make this tactic work for you:

1. Find names and phone numbers of hiring managers on Google or Linkedin.com. Can’t get a name? Call and ask the receptionist — that’s what Janet did. Then, she dropped the receptionist’s name into the first sentence of her cover letter, by saying, “I spoke with Sally Smith today about …” This instantly established a rapport with the reader. Smart!

2. Save money on shipping by using FedEx Ground or UPS. Speed is less important than real-time delivery confirmation — you want to call recipients right after they open your box. This makes an incredible first impression!

3. You can buy travel coffee mugs for under $5 at any department store. So, for about $15, including shipping, you can get on the radar of almost any hiring manager you want to meet. What would that worth be to you?

2) Smart Calling

Gilbert Fonseca from Pharr, Texas, got hired for an insurance sales position very quickly after doing something simple and direct: He called an employer that was expanding, introduced himself, and asked for an interview.

That sounds like cold calling, right? Wrong.

Fonseca did several smart things first, before calling his future boss.

Through research, Fonseca learned his target employer was expanding. And, thanks to his prior job, he knew all about one of their key competitors. A call to company headquarters produced the name and number of the local hiring manager.

“I called the hiring manager and introduced myself. He wasn’t too eager to talk, but I did what any job seeker should do — I sold myself,” says Fonseca.

Here’s what he said: “Good afternoon Mr. X, my name is Gilbert Fonseca, I live in Pharr, and I heard that you’re coming to our area. I wanted to introduce myself and explain how I know about you — I worked for one of your competitors in the past.”

At this point, the hiring manager pushed back and tried to get rid of him. But Fonseca pressed on.

“I know how your products work and I have a big book of business I could bring with me,” said Fonseca. This got the manager’s attention — who wouldn’t want to hire someone who brings his own customers?

“That’s pretty much where the conversation ended,” said Fonseca, who got the names of other hiring managers and was told to call them.

No interviews resulted, so Fonseca pursued other leads. But two weeks later he got a call. “The hiring manager said that things had changed and I was asked to come in. I interviewed on Tuesday and had the job on Wednesday,” he says.

Here are three things to keep in mind as you “smart call” for interviews:

1. Tell employers — specifically — what you’ve done before and can do again. Example: “I’ve saved more than $90,000 a year the last three years and can do the same for you.” Do your homework and assign a dollar value to any time you’ve saved or money you’ve earned.

Alternately, drop the name of a competitor they hate, a client they’d love to have, or something valuable you can bring — that’s what Fonseca did. How can you help? Be specific!

2. Follow a script. It can ease your nerves to read from a piece of paper. Just be sure to practice until the words flow smoothly.

3. The worst that can happen when you call employers is … they say no. Nobody dies or goes to jail. But you may land a job interview. All you have to do is ask.

Chances are, you’ve never thought of sending coffee cups or “smart calling” employers. But these Guerrilla Job Search tactics work, as the stories above demonstrate.

Why not give them a try today?

Fighting Recession With Social Media – Part 2

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Ramp up your marketing

Companies ranging small and large are increasingly turning to outside blogs, viral videos and websites such as Facebook, Twitter, FriendFeed and Digg — and their tens of millions of users — to reach consumers. Instead of cringing at the idea of relinquishing control to social media outlets, smart executives realize that there is more benefit in joining the conversation than fighting it. Instead of controlling information about your brand, your social media strategy should be about engagement.

Advertising as we know it is expensive; social media is cheap. For this reason, the recession is bad news for traditional marketers, while the same environment is full of opportunities for social media marketers. Setting up a company blog or a Facebook page is significantly less expensive than traditional marketing. Even creating your own community web site can be significantly cheaper than traditional advertising campaigns.

Social media marketing is not without risk. While every company wants to generate buzz, online backlash can be vicious. Recently a Motrin commercial aimed at moms created quite a stir. You can view the ad on YouTube as did another 210,000 people. The ad makes the apparently condescending claim that carrying babies in a sling is a painful experience for moms. According to moms, the ad was wrong and they made it loud and clear through social media applications such as Twitter. Some moms found the Motrin ad outright offensive, and they were quite vocal about it. You can catch them on YouTube. Of course, the disaster doesn’t end there. It continues on a myriad of blogs, and carries on in a Facebook page dedicated to boycotting Motrin. The backlash ad on YouTube can be viewed.

What to do when your target rejects your ad? Turn to social media. Instead of rejecting the market reaction Johnson & Johnson could have used social media applications to learn about their market prior to creating and publishing the controversial ad. There could have been a Facebook page created to learn about young moms and pain. There could have been a blog inviting moms to provide video testimonials on YouTube. The lesson learned in this case is to use social media to learn about your market, or be prepared to be taught very quickly and painfully.

Reduce your expenses

Save time and money on travel and use LinkedIn to network. Instead of driving to the other end of town fighting your way through traffic use the largest business social network to build new connections and to nurture existing ones. Only attend your most valuable networking events, and transfer as much of your networking as you can to the web. LinkedIn, Plaxo, and Facebook are some of the best social networking applications.

Reduce your legal fees through a fairly new social media site called Docstoc. It is a place to find and share professional documents such as contracts, confidentiality agreements, intellectual property documents and more. Docstoc is a social community resource that enables anyone to find and share professional documents. The site provides an opportunity for individuals and organizations to share their professional documents. Documents available on Docstoc can be easily searched, previewed and downloaded for free.

Decrease your recruiting costs as you hire your employees though Craigslist, which has quietly become one of the most visited websites in cyberspace. It offers a much cheaper way to recruit online, and your company can expect excellent response rates for your job posts.

Putting it all together

Are more companies turning to social media in this economy? They should if they want to improve their marketing efficiencies, enhance their customer service experience, or develop their research techniques. Social media allows companies to engage with the customers instead of shouting about their own wonderfulness. It offers ways to business to partner with the community in an effort to develop a better product. In the end everybody wins because both the company and the consumer end up with a better product.

Virtually all companies can benefit from using social media not just to create awareness, but also to become part of the conversation. Managing your corporate reputation is impossible without social media, and ignoring it can be outright devastating. Instead if fighting against it, embrace it as it rockets your business forward as it deepens your relationship with the only reason you are in business for, your customer.

Fighting Recession With Social Media – Part 1

admin    Social Media     Fighting, Media, Part, Recession, Social

As budgets are drying up entrepreneurs are turning, yet again, to technology, social media comes to the rescue. Words such as YouTube, Facebook, and LinkedIn would have been considered typos not too recently have become part of our corporate success dictionary. Social media offers companies inexpensive ways to improve their customer service, ramp up their customer service, learn more about their market, reduce their expenses, and more.

Improve your customer service

Having a conversation with your customers through social media is a new business skill. In an effort to improve its public image, Dell has made a conscious effort to connect with its customers through various social media channels such as blogs, forums, and various third-party websites. Dell had to appreciate that customers talked about their products online, and the company was forced to become part of the conversation. With a little help from their social media friend Dell managed to make improvements to its Latitude laptop. Note: It was a Dell laptop that exploded into flames at a conference in Japan.

Social media is the great equalizer as the story of Jeff Jarvis, an unhappy Dell customer, shows. Jarvis took on this giant of a company using his own blog. He managed to create awareness about customer concerns that had reached an international audience. Initially, Dell had ignored the blog voicing Jarvis’ concerns until his blog became the outlet for public conversation of customer issues. His blog, the BuzzMachine, has become the focus of Dell’s mistakes, poor customer service and flawed products.

The blogosphere doesn’t create the problems it simply brings them to light, and it makes it possible for business to address the issues at hand. Now, the CEOs of companies don’t have to take customer service managers word for it, they can learn about customer issues directly from the source. Some might argue that somehow this is a bad thing. On the contrary, with social media, companies and consumers can realize problems that need to be addressed. Customer engagement through social media could only hurt a company in the long run that is not interested in positive change. Instead of creating a problem social media brings a new level of efficiency to the corporate world.

Do more research

Market research is no longer a luxury only large companies can afford. Social media is the market research alternative for small and mid-size businesses that don’t have money to burn. Especially in a recession, market research is an essential part of a winning corporate strategy. Using social media, companies can carry out their own market research, and the best part is that it’s free.

Search for the topic of your choice on StumbleUpon and learn what people say. One of the greatest aspects of StumbleUpon is that marketers can easily find websites related to their market that they would never find on their own. Businesses can use this website to get instant feedback. The community is continually engaged providing constant opinion that result in a better product. A company might be developing new packaging for a product and get instant criticism from the online community. Something that might have taken weeks and months using traditional methods can be done in a matter of days or even hours. This method is not only fast, but it is also free.

LinkedIn, the social media outlet for grownups, is a rich and dynamic database, which can be searched, mined, and yield insightful and useful information to you and your business. Through its “Answers” feature LinkedIn serves as a valuable market research tool because it enables users to ask questions on virtually any topic, and expect to get answers quickly from the community. Executives can ask questions about products, services, trends, or any topic that might be useful to gain a better insight into their market. You can use the search feature to find people by industry, job title, company, or geographical location. The search results include vital corporate information.

Twitter, a micro blogging service, with its millions of users, offers a world of market intelligence for your business. Twitter is the killer app for marketers that are dying to become the fly on the wall as they are given the opportunity to listen in on public conversations about their market, social issues, products, services, or industry trends. Twitter provides near-real time intelligence on virtually any market.

Should StumbleUpon, LinkedIn, Twitter, or other social media applications going to be your only source of market research? Of course not, but social media offers an abundance of honest conversation from which business can gather a wide range of vital information.

Beat The Global Recession With SEO | SEO Traffic Spider

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As the world economy experiences a gloomy backdrop and continues to be on the brink of recession, its time to position yourself to a stand where you can still hope to profit from the recession.

There are several options you can consider to rise up in the shrinking economy, but an option that can really show remarkable results in every stage of your business lifecycle is search engine optimization.

SEO offers a platform for corporates, entrepreneurs, as well as individuals to promote their products and services across the web by helping them rank on top of search engines. The real essence of SEO is to ensure that profitable results are achieved regardless of the financial crises broadening and intensifying at every stage and suffocating the global economy.

Amidst all this, the point to focus is the SEO company one might open doors for as their solution provider. It may be a cake walk to hire one in no time, but, definitely not when you have to make sure the genuineness of the company which is a must.

With the right choice of an SEO company to work for you on an ongoing basis, you can expect better search engine rankings, which in turn compliment your SEO efforts with increased traffic. Long term sustainability and profitability are two factors that any company or individual will look forward to, and this is precisely what SEO can achieve if done the right way.

SEO done on a continual basis can help you beat your competition and gain more visibility and exposure by showing on the top of SERPs. Increased visibility creates more awareness about your website or blog and drives more targeted traffic which would otherwise be lost without SEO. Search engine optimization can help you plunge into a more comfortable zone by penetrating your target market and making the most out of your advertising dollars.

During economic recession, advertisers are more bound to find different means (online and offline) of advertising and promoting their products and services in order to sustain their business. However, these offline marketing mediums require a huge amount of money to promote a brand which may not be feasible for every person. It is at this point where one can hope to cash in on SEO which provides an opportunity to make all ends meet with affordable costs that are way less than offline marketing mediums.

If you are still considering your options to beat the global recession, its time to move forward with hiring an SEO professional who can potentially improve your ranking, performance, and save you time. However, it is important that you do not risk your company’s success with SEO practises that are questionable. Therefore, you must conduct a thorough research on SEO companies to avoid any damage some of them can cause to you by employing unethical techniques that are penalized by search engines.

So make your hiring decision today! Spot your SEO company, relieve yourself of the economic backdrop that can or has affected your performance and look over to the greener side of the fence – SEO Traffic Spider – a solution provider for all your SEO needs.