Browsing all articles tagged with Reasons
Nov
29

6 Reasons You Don’t Get Traffic From Google

6 Reasons You Don’t Get Traffic From Google

If your website receives very little traffic from Google, it should be cause for concern. After all, search traffic from Google is free and can help you save lots of money by minimizing the need for paid advertising. Below, we list six different reasons why your website may not be getting traffic from Google.

Poor Search Engine Optimization

One of the biggest reasons why Google doesn’t send traffic to websites is poor search engine optimization. Some things that cause your website to be poorly optimized include:

Lack of unique titles and meta tags. When your web pages show up in search engines, a title and description is shown. If you haven’t created your own titles and descriptions, Google simply selects an appropriate snippet of your content. But by creating your own unique titles and meta descriptions, you can control what prospective visitors see and compel them to visit your website. Inflated source code. Believe it or not, Google only indexes a certain amount of content per web page. So the smaller your webpage is, the more likely that it will be indexed in its entirety. Poor placement of content. Because Google only indexes a finite portion of a web page, starting from the top, content placement is very important. You want to make sure that your main content is always towards the top of each page.

By optimizing your web pages, Google will be able to discern the subject of your site and display it in search engine results pages.

Excessive Use of Ads

Google is on high alert against spammers. So if your website contains an excessive amount of ads and little content, or if your website is new and contains AdSense, Google will often relegate the website to the Google Sandbox or supplementary index. This will mean that your website will get little to no search engine traffic.

To remedy this situation, be sure to serve high quality content and wait before deploying AdSense on new websites.

Duplicate Content

Do you write your own unique content, or does your site simply republish articles that are hosted elsewhere? Or perhaps your website just aggregates content. To get Google to show you favor, you will need unique content.

Freshness

How often do you add new content? Google neglects websites that don’t regularly add new content. So if you have a blog, it is probably a good idea to have at least one new post per week. For other websites, new content should be added at least twice every month. If you do not have new content, consider revising/updating an existing page.

Perhaps Google doesn’t know about you.

Make sure that you have submitted your website to Google. Additionally, make sure that your pages are well-linked. Finally, you should also consider submitting a sitemap to Google, which will ensure that Google knows about all of your website’s pages.

Low Pagerank or Penalties

Google calculates the relative worth of a web page (pagerank) based on the number of websites that link to that page. So, it is important to regularly seek new linking opportunites. At the same time, however, it is important to be careful of how you get links and who you decide to link to. Believe it or not, Google may penalize your website if you link to questionable sites or buy links. Also, be sure that you are not employing any black hat seo tactics.

Getting Google to send you traffic isn’t hard. Just employ these tips, and you will start to see results. For additional information, see our article Why Google Isn’t Visiting Your Website.

Sofia Sapojnikova
Vesta Digital
http://www.vestadigital.com


Article from articlesbase.com

Nov
16

Microsoft worried about Google’s real-time preview of 10 Reasons

Microsoft worried about Google’s real-time preview of 10 Reasons

Microsoft worried about Google’s real-time preview of 10 Reasons


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Microsoft worried about Google’s real-time preview of 10 Reasons

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Microsoft worried about Google’s real-time preview of 10 Reasons

By: lassie

About the Author

lassie

http://www.batteryer.com

(ArticlesBase SC #3644776)

Article Source: http://www.articlesbase.com/Microsoft worried about Google’s real-time preview of 10 Reasons





According to foreign media reports, the U.S. leading IT magazine “eWeek” Web site published an article today that Google has just launched the search function will lead to real-time preview of Microsoft’s concerns and to out of 10 reasons for this judge.Following is the text of the article:

Google has just launched its search platform, called an “instant preview of search,” the new feature, which is the essence of the user when viewing the search results page to view the content provided in advance. On Google, to provide this service will help it improve the user experience, to help users more quickly find the specific content of the search. There is no doubt that this new service will help Google for a long time compared to other competitors to keep the search advantage.

Of course, in the search business, Google is still the biggest competitive threat from Microsoft. Microsoft’s platform will be in Yahoo’s help, in the U.S. search market share has reached 28%, while Google shares, compared with 65%. Google wants to do most of the events is to prevent Microsoft wantonly grabbing market share, and now, the introduction of instant preview search Google will not only provide an excellent opportunity to check, but also raised concerns about Microsoft. In fact, if Google did not innovate, Microsoft also had the opportunity to let go of a catch, but the current is the fact that, Google re-launched a real-time preview of search capabilities, all in all, Google search will lead to the strengthening of Microsoft’s concerns, the following is 10 kinds of reasons.

1, the success of Instant Search

In a few months ago Google launched an instant search function, although some have always wanted to know what role to play in the end of the function, now in fact, very significant function of this section. Google Instant Search allows users to enter a keyword in the search box almost at the same time that you can see search results related to such results much faster than in the past, of course, help to improve the efficiency of Google services.Microsoft’s will should still provide some suggestions to the user, which is likely to increase Microsoft’s market share in search is not much help.

2, Google Mobile Search has improved steadily

Google has integrated instant search capabilities into its mobile search service.Because of this, Google’s services are able to survive in the field of smart phones and development. Of course, Microsoft’s will should also have good mobile search services on mobile devices but many have used Google and Microsoft will be the users do not quickly find that Microsoft has been good service.These users that Microsoft products in the mobile phone can only make some simple search, and if adding more complex search, Google’s mobile search was much stronger. From the current perspective, in order to catch up with Google mobile search company level, will take time, but also would be very difficult.

3, Google search extended to mobile operating systems WP7

Google made a smart decision is to put its search platforms to Microsoft’s new mobile operating system being used WP7, of course, this move does not necessarily mean that Google search will dominate the whole WP7 system, but it is undeniable , this would mean that consumers can search in Microsoft products, choose another program to search for content. If these users find Google’s search platform better, then Microsoft is in the reign of its own mobile operating systems to be trouble.

4, meaningful and timely Preview

Google intends to provide its search results in real-time preview of search decisions of great significance, so that users can start using this feature, will feel this feature to help them find a lot of the desired information. Because real-time preview feature to automatically search Google search experience to become a part of, so users do not need to install this feature, or switch to the feature. Users will find that they enter a search keyword, you can use real-time preview feature. In the immediate help of the preview function, users can quickly browse to the page topic, without having to open the link target page, which of course will give the user save a lot of trouble, greatly improve the user experience.Under the present circumstances at least, Microsoft has still not real-time preview of new features in Google’s response.

5, will be non-brand recognition

Microsoft’s search platform will be one of the important issues facing the need to be addressed: the brand recognition. Google almost synonymous with search, the typical case is that users will call other people “Google” some of the content, not to mention “Search.” Will be branded on the lack of such recognition, it is not just a large number of users are using search platform, so the visibility is difficult, as Google did. This well-known differences in the development of course contributed to the momentum of Google, which will be hurt.

6, correlation is still not a strong point will be

For most of the search terms will be the performance is acceptable, but sometimes some cases, users need to search some more complex themes, will be often require users to provide more detailed keywords, and Google search function will power a lot. If Microsoft can not promptly improve the search algorithm will be, then after the release of new features in Google, which of course worried about the prospects for the future.

7, not just search

Search for the Google and Microsoft will be the future are extremely important factors, but that does not mean that the search is the only factor. On the contrary, some accompanying services, including Google Maps, Google news and other services will help Google maintain its market leading position. Microsoft, of course, there are some other services, including maps, will be, but these services are not able to effectively attract users to participate, so this will continue to harm Microsoft, unless Microsoft can find a lot of excited users to use their service programs.

8, Google search advertising business strong

Microsoft’s real concern was the point is, it may be completely kicked out of online advertising. Google has proven time and again, the search of successful development of its advertising business is extremely important. Microsoft, of course, know this, of course, is its advertising platform to build their own one of the important reasons. However, Google’s AdWords and AdSense search advertising industry remains an important platform, which is precisely why Google ads through a lot of the reason for the profit, while Microsoft is still being hard to catch up.

9, the mobile advertising concern

When Google acquired the mobile advertising AdMob to support measures, the Microsoft headquarters sounded the alarm. AdMob is the leader in mobile advertising, through the right steps, Google will be able to effectively search and related applications by moving the program to profit from advertising and give Microsoft more face difficulties. The fact that is the case, Google in mobile advertising more powerful, Microsoft will be more difficult.

10, Microsoft’s lack of funds advantage

Microsoft used a variety of funds, in a bid to multiple areas of IT industry to establish their own dominance. Microsoft is investing heavily in Office, Windows, IE, etc., and is now investing the search business, but Microsoft’s money advantage is not in the search field in a leading position, because Google is facing in the field such a strong enemy, which is enough to make Microsoft worried . Microsoft’s investment in the field number in the search if you can not follow the example of Google, then it should be focused on creating innovative measures, but for now, Microsoft is not much in the search for innovation achievements.

All right reserved!

Source from: http://www.ilovedigital.info

 

 

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2 Reasons Why You Should Check Google Rank

Because Google is the largest search engine in the world taking advantage of the many tools they offer only makes sense if you want to succeed online. This certainly will apply when you think of reasons why you should check Google rank for various things pertaining to your site.

Here are a couple reasons that come to mind on why I think you should do that.

1. Targeting specific keyword phrases is extremely important to the long-term success of your website. This refers to search engine optimization and can make a huge difference in the long term advertising budget of your business.

When you target specific keyword phrases your goal is to rank high on a Google page for those words when they are searched. This can be easy or difficult to do depending on how competitive those words are.

This is one reason why you would want to check Google rank. It’s extremely motivational to begin to rank high for phrases that you know are high-traffic generators.

It’s also a good way to track whether the things you are doing with search engine optimization and keyword targeting really are working.

As you begin to rank higher for your specific words you know that you are doing the correct things. To generate even more traffic you just add more words to the mix.

There are many websites on the Internet you can enter your website URL, and keyword phrase, to see how you rank for that phrase. You can even see how you rank against your competitors for the same phrase. One of the top sites on the Internet to do that with is: http://www.seocentro.com/tools/search-engines/keyword-position.html

2. If you’re going to link to specific pages would be another reason to check Google rank. Years ago reciprocal linking was very popular and finding out the page rank of a site you were going to link to was important.

Page rank is one of Google’s methods to measure the importance of a web page according to its popularity and links to other websites. It was named after Google co-founder Larry Page.

Today it is still a good idea to track your own page rank both on your home page and inner pages. Although there are not as many link trades going on as there used to be you can still get a rough idea how your site is doing by what Google thinks of it in terms of page rank. You can easily do that here: http://www.prchecker.info/

These are a couple of examples of why you should check Google rank if you have an Internet business. Ranking high for good keyword phrases, and knowing the page rank of not only your site but your competitors, are all part of having a quality Internet business.

Suzanne Morrison is the owner of the Higher Search Engine Ranking website – a site that teaches you how to optimize your website content so that it ranks more highly in the search engines. Pick up for her free seo ebook to learn more.

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4 Reasons Why You Must Try PPC Search Engine Internet Marketing

PPC (or Pay Per Click for those not in the know) search engine internet marketing is a form of internet advertising model that uses the power of the search engine, the flexibility and connectivity of advertising networks and a whole host of content based people pulling websites to generate audience volume. Now, PPC is very popular for many reasons and more and more individuals are making use of it in their marketing tactics online. There are 4 reasons why you must try PPC search engine internet marketing – 4 reasons that can mean the difference in making it big or losing money.

PPC works this way. The search engine will list your ad once a keyword or a bunch of keywords are typed in, and these are called sponsored ads or links, which usually are much more prominent then the normal search results lists. When anyone clicks on them, you pay the search engine for driving traffic to your website.

No #1! You only pay for the people that are brought in, which means you control your costs and don’t pay for a promise of volume. Ranging from as low as 1 cent per click, it is an effective and cost controlling way to generate large amounts of volume.

No #2. You don’t even need to bid for the highest poll positions to get a large influx of volume. It’s all down to your keyword placements, headings and of course consumer decisions! You don’t have to bid for poll position, and this obsession into throwing money around like water is what gets my goat. You can make a greater profit even in the lower spots so strike a balance between expenses and results.

No #3! You have more than one way to leverage on PPC Search Engine marketing. Ranging from keywords based PPC to product engines and service engines, the ways and means you can use PPC to work for you can be highly scientific and specialised. Once you can formulate a channel and a method to get your message across to a targeted audience you will definitely see the profits roll in – with more than enough to offset the PPC charges.

No #4. With code like conversion tracking, you can actually FIND out what keywords are working and which are not. Just by adding a line or two to certain parts of your webpage (especially if you own the product you are selling), you would be surprised to find out which keywords convert almost immediately to immediate sales. In this way, you can increase bids on keywords that work.

All in all, there is a science to PPC marketing and with more and more innovation breaking ground on the topic on a daily basis, you have newer and more specific ways to manage your PPC search engine internet marketing tactics. In fact, I can just give you one reason why PPC search engine internet marketing is good – it’s making money for a lot of people already, so why not you?

Click Here to get Free Tips on how to make a good online income with the Best Affiliate Programs. Joseph Lockey is a celebrated authority on Internet Marketing providing valuable advice at http://www.Proffit-Professor.

Mar
15

10 Reasons to Hire a Search Engine Marketing Company to Market Your Website

The marketing opportunity presented by search engine marketing and the internet far exceeds the marketing potential offered by traditional mediums such as print, television and radio.The wide availability of broadband and internet on mobile phones has had a big impact on usage of internet for our day to day information needs.

With 85% of businesses being found online through search engines a company cannot afford to ignore the internet as a marketing channel and not have an online marketing strategy for their website.

Why Hire a Professional for Search Engine Marketing?

1) Search engine marketing is a highly specialised field that requires expertise and experience.

2) It is a time consuming task and requires time and dedication. Tasks need to be performed on a daily basis.

3) Online marketing is highly competitive with hundreds of thousands of businesses competing for the traffic. Having experts to manage your search engine marketing campaign will certainly improve your chances of ranking higher.

4) If it is not done using proper techniques it can result in search engines like Google penalising or black listing your website. Such risks are minimised as professional search engine experts are aware of the correct methods and techniques.

5) Search engine marketing experts can help you to identify the right keywords for your website, optimise your website for the keywords, measure performance and take necessary action. This is an on going process better managed by experts.

6) Experts understand the way the search engines work and index your website. They can ensure that all the pages are indexed correctly and that multiple pages on you website appear on searches for the right keywords and not just your homepage. More the pages that are indexed by search engines, higher the chances of receiving traffic to your website.

7) Search engine marketing has evolved with time and includes much wider coverage than only search engines. Experts will not only market your websites on major search engine like Google and Yahoo but will also focus on other areas in order to get the maximum coverage for your website. This will often include promotion of your website on major social media and networking websites such as My space, Digg.

8) Experts will often use additional methods to improve your website’s authority and visibility online such as professionally written press releases and articles. These are all proven techniques to improve your websites visibility online and will result in quality back links and traffic to your website.

9)The results of the campaign can be measured easily via real time website statistics software such as Google analytics. As such you will be bale to track and measure the performance of your search engine marketing experts with ease.

10) The benefits of hiring a professional company far outweigh the costs involved. The cost of professional search engine marketing service is in most case far lower than other forms of advertising and it offer a quick return on investment.

A full discussion on search engine marketing and web design strategies can be found on web design company blog

Mar
6

6 Reasons To Avoid The Social Media News Release Part I

The Social Media News Release is a template available for the sole purpose of incorporating social media and multimedia into press releases. And while it may sound like an absolutely ingenious idea, it probably is not the best use of time and money for your business. Here are 6 reasons why using a SMNR may be one of the biggest mistakes you are making.

1. People Do not Read Them. Let s face it, this is not the best way to get your information out to the general public. The number of people who actually view releases on news release websites is quite small. There are better ways to reach your potential customers that are not nearly as expensive or time-consuming.

2. They are Expensive. The optimal use of an SMNR is to send a Social Media News Release with Multimedia, and It is expensive. Even a limited distribution will cost you hundreds of dollars at minimum. Compare this to the cost of writing a blog, which will also allow you to include images and video. The blog is far cheaper and gives you a much higher return on your investment.

3. There is No Critical Mass. One of the most important aspects of marketing with social media is that you can gather a huge number of like-minded or like-interested people in the same place. If you use an SMNR to send your information out to 500 websites, you may only get one or two comments on each website. If that is the case then your interested parties are not talking to each other, which defeats the purpose of social media marketing. Not to mention the time and tedium involved in responding to comments on each of the 500 websites to which your release was sent. Consider instead how you might get those 500 commenters to have a conversation with each other.

4. They Do not Help Your SEO. The whole point of news releases in general is to get inbound links to your site. And while SMNRs contain links, those links are not optimized and generally link to resources other than your website. Use the online Press Release Grader to see how your SMNR release stands up. You will most likely find that you have too many links, and that diminishes the effectiveness of your release greatly.

5. They Do not Help You Reach Your Goals. The whole point of marketing your business is to get people to come to your website and get them to buy your products. So why would you spend money to put your information on another website? We have already noted that SMNRs generally do not result in optimal links to your site, so there is really no sense in using them for that purpose.

6. They Do not Allow You to Use Your Own Mutlimedia Accounts. Did you know that if you want to include a video in your SMNR then you have to upload that video to the news release service s YouTube account? That is right! Never mind that you have already uploaded the video to your own account; now you have to upload it to theirs as well. This means that your video is sitting in an account with thousands of other videos that are not at all related to your product or service. So if a potential customer actually finds your videos and wants to see more from your business, he has to search a lot harder than if all of your videos were lumped together in your account. Another problem is similar to the one we mentioned in #3. The comments left on the new release service s account are separate from the ones left on your account, so your commenters do not have the opportunity to interact with one another. And you have to visit your video in both places to respond to all of the comments.

You are much better off simply creating your own release, without images or video, and sending it over the wire, specially if you do not have the know-how to optimize them. Save the really cool release for your own website where you have control over what happens to it. You will save time and money, and the results will be greatly beneficial.

Seomul Evans is an internet Marketing expert with a leading Search Engine Optimization Firm specializing in Meta Search Engines and a contributor to Moe’s SEO Articles.

Feb
13

5 Reasons Why Twitter Social Networking is the Next Big Thing

If you haven’t heard of Twitter you should. I know Twitter is popular on the west coast, but haven’t reach mainstream yet.

But the reasons why Twitter will be the next big thing is the same reasons why anything becomes popular.

Here’s the top 5 reasons.

1) It is easy to use. Nothing complicated ever became popular. At least not until it became easy to use.

Twitter is very easy to use. All you basically have to do is, tell it “What You Are Doing?”

2) Texting is very popular. Are you around young people? Young people barely use the phone anymore.

Cell phones are so, 2000….

These days the mobile communication of choice is texting.

The same reasons why texting is popular so will twitter. Twitter is basically the online version of texting.

3) Highly adaptable. Why is RSS so popular? Because of it’s simple context and it’s adaptability.

These days RSS is used for everything. From Podcasts, to newsfeeds… to video feeds, to friend feeds.

To stream flickr pictures, web blogs and everything in between. It is very adaptable.

This is the same reason Twitter will be popular. It could be used for anything. It is very simple, therefore it could be used for multiple purposes.

4) People are nosy… Yes, people always what to know what other people are doing.

There are people who go on AIM (aol instant messenger) just to read people’s “Away Messages”.

That’s right, they go onto a communication platform, not to communicate, but to just read what other people are doing.

Twitter is basically AIM away messages… it’s what people want, stripped of the non-essential stuff.

5) Twitter will connect people. A weird phenomenon on Twitter is, special groups dedicated to a particular purpose forming on Twitter.

People join the group, and follow one another.

These days when one works in lonely cubicles or home offices, it’s nice to connect to other people.

Feb
12

5 Reasons Why Your Company Should Twitter

There are at least a dozen reasons why your company should twitter. I’m going to focus on five of those here, and hopefully open the doors to further discussion in the near future.

Reason #1: Immediacy
Think of the benefits of immediate access to your target audience and customers. Announce product recalls and avoid lawsuits. Answer customer questions on the spot. Engage with non-followers who mention your product, company, or competitors. Reward followers with incentives. Announce sales and links to quarterly earnings. Immediacy gives you to reach your audience now.

Examples:

Last minute push to complete a fundraiser Traffic updates Leaking info about the upcoming release of a new product Posting links to your latest article or press release Answering customer questions so quick, they feel valued as a customer.


Reason #2: Influence

Hundreds, possibly thousands, of people are asking themselves and others for recommendations on products and services. Every second of the day, someone is using Twitter to ask for recommendations. How much easier can it get to build your customer base? Be there to answer their questions and make a winning first impression.

Example Questions Being Twittered Right Now:

“What’s the best joint pain reliever medicine?” ” What’s the best place to grab a drink around pike place market?” “What’s the best book you’ve most recently read?” “What’s the best airline website you’ve ever used?” “What’s the best mobile broadband in Ingerland?” ” What’s the best Twitter app for the iPhone right now?” “What’s the best ad service for a blog do you reckon? Or is adsense still great?” “What’s the software product that can best be described as “Powerpoint on Steriods”? Not web based software”

 

As you can see, anything goes. People just want information. They want recommendations. Someone who has used the product or service can offer their experience. Think about that. There are some creative solutions and approaches there.

Reason #3: Reputation
In the 21st Century, you don’t have days to respond to a negative story about your company. You may not even have hours. Twitter provides an immediacy of information unprecedented in the history of the world.

Example: While in Dallas a few weeks back, I heard about the earthquake in the San Francisco Bay Area thirty minutes before most people right next door in Los Angeles. Geographic proximity as an influencing factor is now irrelevant to the equation of immediacy. As long as someone twitters it somewhere in the world, you can catch the latest news within seconds.

The downside to this immediacy is the lighting fast spread of negative news. Rumors of bankruptcy, scandal, or defective products hit the wire and thousands of people are sharing the news with their friends before you’ve ever heard a word. If it’s newsworthy, it’s going to be twittered. If you’re not monitoring Twitter and presenting your company’s face and position to the world there, your company is vulnerable to viral attack.

Reason #4: Exposure
While there are no guarantees that someone you follow on Twitter will reciprocate and follow you back, following a person or organization is like a notification of existence. It says, “Here I am! Check me out and see if I’m worth following back.” Each user is typically notified via email of each new follower, thus giving them an opportunity to review new followers and possibly reciprocate the follow.

By searching Twitter for users within a specific geographic area or by the topics of their conversations, any organization can cherry-pick their friends based on common goals or interests. This is the easiest method of increasing exposure I’ve ever heard of.

Reason #5: Traffic

Your company has a website. And you want people to visit it, if not purchase something or contact you through it. With Twitter, you can increase traffic to your site simply by engaging others.

Methods for Increasing Traffic:

Answer other people’s questions Poll for opinions Post links to your newest articles Announce sales Recommend other Twitter users to your audience, thereby engendering appreciation

 

Jan
29

5 Reasons to Follow Oprah on Twitter

When the media heard that Oprah had landed real estate on Twitter everyone turned their heads. Why would a person who can easily command the attention of people all over the world need to connect to Twitter. Its simple Twitter provides an easy way to immediately get the pulse of your audience. It is clear that anyone that does not keep up with innovation on the internet will be left behind. Oprah has a tremendous amount to gain from becoming active on Twitter. Oprah will be able to do a different type of outreach to her fans. Maybe the tweets will be received on the program in real time. It’s a whole new world.

Here are five reasons that Oprah is on Twitter and you should be too.

1. Twitter provides immediate market research
2. Millions of potential new relationships
3. Immediate feedback on the popularity of a topic
4. Oprah immediately gets an opportunity to share her thoughts
5. Twitter is a resource that can represent innovative partnership opportunity

Oprah’s seems excited to find out that Twitter is a quick global vehicle to communicate her values. It’s no surprise that Oprah would attract such attention to Twitter. She has been an American icon for the last 20 years. She has an active audience in the millions. Oprah started a magazine and it can be read all over the world. Oprah is an instant success for company recognition. Twitter is one more way that she has simply found a way to instantly create her own banding. You can count on Oprah to reinvent the nature of good Twitter content.

Oprah has demonstrated that she know how to put on a show that grabs the audience’s attention. She has already established a way to get valuable audience participation on her website. Each week she asks individual website visitors who would come to her website to suggest programs. People have visited her website by the millions and she also sends out daily announcements to her members. Oprah is always ready to be on the cutting edge of the next communication revolution and she has landed on Twitter.

Oprah makes all of us take a deep breath to see what she will do next. For the moment she has found a social network which offers unique experiences. Her method of communication is key to the new We Generation who lives on the internet. The next generation wants information and feed back immediately. They already know that they can get information easily on their cell phones and on the internet. They use text messaging and cell cameras to create their own stories immediately. That is why an announcement that Oprah can spread like wild fire to millions of people real time.

Get ready Oprah is on her way to a twit near you. You can expect thousands of Twits about Oprah from her own Twitter page and her fans. Her fan page will be a great source of many discussions. There is a greater opportunity for a guest on her show to reach an even larger audience. What if the guest has a Twitter page? They can actually share what it was like to be on the Oprah show. Only look for the popularity of Twitter to grow and Oprah to be a new catalyst.

For twenty-six years, Dr. Jones has delivered presentations on numerous topics including how to study, leadership, effective communication, and innovative management practices. I am the author of three books one is titled “Seven Secrets of How to Study”, the second is the “Parent’s Ultimate Education Guide” and my most recent book is the” Ultimate Scholarship Guide.” The book provides an easy understanding of the seven pillars that are essential to learning effective study techniques. My URL is http://www.sevenbooks.net.

Jan
18

The Top 10 Reasons To Use Article Marketing To Grow Your Business

Several methods of promoting businesses have been created and developed in recent years. Traditionally, article marketing is published in paper-print form but as the marketing world is evolving, as well as technology, article marketing is now available online through the internet. Article marketing is considered as one of the most effective and fastest ways to promote products, companies or businesses in the world through write-ups. You can’t just set aside the benefits your company can achieve by using article marketing. Here are the top ten reasons to use article marketing as part of your business plan.

REASON #1: INCREASED ONLINE PRESENCE WITH ARTICLE MARKETING

Most businesses nowadays desire to make their presence known to the online world in order to have increased exposure with their target audience and one of the best ways to achieve this is by using article marketing. Making your products or services more visible in the market is one good reason to use article marketing as a marketing tool. All you have to do is write quality articles related to your business that include useful links leading back to your website and submit them to the article directories available on the web. By this, you influence people in your particular niche to become your customers and persuade them to buy your products on a regular basis.

REASON #2: ARTICLE MARKETING IS INEXPENSIVE AND COST-EFFICIENT

You don’t even need to spend a single cent to have online exposure for your business. Several free article directories can publish your articles on the web or you may also consider your own site or blog to promote your company. With article marketing you are earning but not spending…that’s a pretty good return on in investment, don’t you think?

REASON #3: ARTICLE MARKETING OFFERS A GREATER BRAND AWARENESS FOR YOUR BUSINESS

Article marketing is not intended just for exposure but to improve your company’s visibility on the web and increase the awareness of your products or services to target consumers. Websites with new and updated content are more preferred by search engines. So, your article must be of high quality and with a bulk of information that will catch the attention of many prospects. Well written articles will be re-distributed to other web pages and will further promote your own web site. Also, if you publish a good quality article with high ranking article directories you can attract millions of visitors each and every month. Article marketing creates great exposure for your company’s brand by including your business’ signature, information and most importantly links leading to your website.

REASON #4: GENERATION OF BACK LINKS TO YOUR WEBSITE WITH ARTICLE MARKETING

Page rank in Google and other search engines are often based on the number of inbound links and also the page rank of the provider of the links. The higher the page rank, the higher the importance of the content of such a particular website. Article marketing is a highly effective technique to increase the number of back links to your company’s web site. Whenever your article is published and re-distributed it will benefit your business by receiving a link back to your website, increase traffic and attract more visitors. Article marketing will be more beneficial if you publish a high quality article in a high ranking page of article directories.

REASON #5: ARTICLE MARKETING IMPROVES YOUR COMPANY’S REPUTATION AND PROMOTES YOUR EXPERT STATUS.

If you write more than a couple of high quality articles concerning your business it will enable you to establish a degree of authority and improves your reputation from other authors and companies on the web. Publishing many articles with good quality will prove your expertise in the field and thereby improves your article’s visibility and business’ exposure.

REASON #6: ARTICLE MARKETING WILL PROMOTE YOUR BUSINESS, PRODUCTS AND SERVICES

Millions of people are surfing the internet so it is a great opportunity to promote your products or services compared to what traditional advertising can give you. Expanding your reach to people all over the world to promote your business is possible with article marketing. Provide your readers with useful information that they can use and share among other people and your business will spread to thousands of readers around the world.

REASON #7: ARTICLE MARKETING INCREASES YOUR SEARCH ENGINE RANKING
Article marketing is a known technique for making your page rank higher with search engines. Your website will also benefit with additional traffic from the directories where your article was published if their web pages are also high in ranking.

REASON #8: ARTICLE MARKETING ATTRACTS MORE CUSTOMERS

Making your articles place on high ranking pages from search optimization will attract more actual and potential customers, especially if you provide the information they are looking for. The possibility of referring your articles to others is clear if you meet the criteria and publish high quality articles.

REASON #9: INCREASE YOUR SALES WITH ARTICLE MARKETING

Letting the world know about your and your products or services though article marketing will increase the awareness of your target customer and they may consider your company the one who can satisfy their needs, hence they will become your regular customer and your business will generate higher sales.

REASON #10: USE ARTICLE MARKETING TO PROVE YOUR BUSINESS CAPABILITIES
By utilizing article marketing, your business will be well known for its expertise not only in your particular niche but also in any associated fields, which will help to develop trust from potential customers. You can prove your business’ capabilities by lending your audiences useful information by which your company can provide.

With the increased tension of competition in the marketplace, article marketing can make your products or services stand out among the others. You will not appreciate the benefits article marketing can give you unless you try it and see the unexpected success it has on your business throughout the world. You must be practical in this time of global recession and make the right move! Start achieving your success through article marketing now!

Dr. Keith Webb, of Assassin Marketing, a Dallas marketing company which created the Online Domination System, an online marketing system which allows businesses to dominate the front page of the search engines. Visit http://assassinmarketing.com or contact us at 866-998-8641