Robert Ceccarelli – Google improves search using real-time information

admin    Google     Ceccarelli, Google, improves, Information, RealTime, Robert, Search, Using

Google Inc. Has revamped its search site to permit results to be refreshed with up-to-the-second data increasingly turned out by the latest crop of real-time Web products.

The move to integrate real-time search results right into Google’s flagship Web search product comes nearly 2 months after the company revealed a partnership to license information form microblogging service Twitter.

It also underlines the importance of realtime information like social media in the increasingly competitive Internet search business, which Google now dominates. Microsoft announced partnerships with Twitter and social marketing website Facebook in October to provide real time search results.

in addition to the 140-character messages generated by Twitter users, Google said Monday its search engine will soon be in a position to retrieve certain standing messages from users of Facebook and news Corp.’s ( NWS, Fortune 500 ) MySpace.

The company would not say whether the partnerships involved any monetary terms.

‘I would say that real time search is the natural evolution of universal search,’ Marissa Mayer, Google’s vice chairman of search products and user experience, related at an event at the PC History Museum in Mountain View, California.
0:00 /3:46A virtual map you can step into

Mayer said that Google was not currently selling keyword advertisements alongside real-time search results, and said the company was currently targeted on perfecting the consumer experience with real-time search.

Google announced a variety of other search inventions in the event, including a Japanese-language voice search product that allows Eastern speakers to point out a query into a cell phonephone. The product was previously available in English and Mandarin Chinese.

Google also announced an experimental product dubbed Google Goggles which allows users of a cell phone to take pictures of products with a telephone’s camera and retrieve search results about the particular product.

The company said it has introduced 33 different search innovations in the past 67 days.

The Future of Search in Real-Time

admin    Google     Future, RealTime, Search

As the social media community explodes all over the world, almost every user has heard of services like Facebook, Twitter, and MySpace. However there is yet to be a real monetisation strategy to take advantage of these great social communities. When you access these sites, you get the odd advert appear, which is relevant to what you have specified in your profiles etc. However, three of the most popular search engines on the web are trying to see if they can make their search service better than the rest by investing in technologies that are based around the social networking infrastructure.

Real-time search could be the future of search as we know it. At the moment, you can access a social networking website and add a status update or tweet whenever you feel the need, and users are informed of the update right away. If this could be transferred to search engines the impact could be huge, as 2 major boxes would be ticked. Firstly, users would get search results based on real-time occurrences, and secondly, they would be relevant. Both of these factors are key to all of the major search engines, and to have this in place would be of huge benefit to users. Currently, the search engine results are based on slightly historic data, which means users are not presented with the latest fresh information for every search term that they type in. For Search Engine Marketing firms this could be great news as the playing field would be a lot more level and everyone would have the chance to gain number one spot throughout the month, if not for a few hours at least. This would mean giving Google what it has wanted from the very start. As part of an Internet Marketing campaign you would have to produce, fresh, original and regularly updated content that is well syndicated and available for everyone to read.

We are a Search Engine Marketing Firm that can help you increase your website profile. Please visit http://www.netcallidus.com/ for further details.

Frbiz.com reports Yahoo will unite OneRiot to push the real-time search

admin    Google     Frbiz.com, OneRiot, push, RealTime, reports, Search, unite, Yahoo

According to foreign media report today, Yahoo said it is testing a new search capabilities to users of other Internet users real-time sharing of relevant information.

Informed sources said that Yahoo is working with Web search start-ups OneRiot and other companies to test real-time search results. Carried out in collaboration with the OneRiot tests will be in the next few days on-line. Yahoo said in a statement that real-time search results will only search for certain keywords appear, Yahoo is still considering whether to launch for all users in real-time search results.

Informed sources said Yahoo’s cooperation with the OneRiot is independent of Yahoo and Microsoft’s search business co-operation. The traditional Internet search results pages based on link analysis, with this difference, OneRiot search results will be based on Twitter, and Digg users through services such as real-time sharing of information. For example, by OneRiot search key words “Michelle Obama (Michelle Obama)” Mrs. Obama will get information on Halloween activities, rather than pointing to the relevant Wikipedia entry link.

Yahoo’s move shows that large-scale search engines are driving the search results in real time. In October, Microsoft and Google each announced with Twitter co-operation, which will help the two search engines to increase real-time search function. However, these search engines still need to address the real-time search results relevance, which is currently surrounding the real-time search of business models is still uncertain.

Twitter CEO, Evan Williams (Evan Williams), said in an interview last week, Twitter is trying to solve these problems. Twitter’s own search engine is to invest more in R & D efforts on how to show more relevant to users, not just the latest Twitter messages.

Digital marketing firm 360i, senior director of emerging media and innovation David Berkowitz (David Berkowitz) said that the relative advertisers, real-time search data more attractive to enterprises. He also expects real-time search engine search application will be a big breaking news, but perhaps even more attention to those advertisers with real-time search engine for shopping recommendations user.

Real-Time Search:important Implications

admin    Google     Implications, RealTime, Searchimportant

It began with the social media. Internet users discovered that not only could all information be made available from anywhere in the world, all news could be discovered almost instantly. People in Canada could find out what friends in Manchester thought of a movie hours after it premiered. Workers could find out what caused the delay on the trains and how long it would be before it shifted. Information was available and it was instant.

The significance of real-time search has moved on from the social networks. Google’s recognition of the need for real-time search is slowly changing the landscape of the search industry, and this in turn is changing the search engine optimisation of the average site. In the very near future, your site is going to need certain factors in its favour:

• Constant updating. Regular content has been important for website optimisation for a while now, and most companies are used to posting new articles on their sites every few days as part of their SEO maintenance. Very soon, this will be insufficient to get you a high ranking in searches. Businesses need to start thinking about daily, or even half-daily, updates

• Website optimisation for mobile phone technologies. Mobile technologies are becoming one of the major ways for internet users to access information. Most of this information is going to involve real-time search

• Reputation management. Along with real-time search comes real-time gossip spread. Businesses are going to have to react far more swiftly to quell the spread of bad news on the net in the future. Having a reputation management plan in place before bad news lands is vital, and you can talk to us at SEO Consult about devising such a plan

• New SEO methods. Traditional website optimisation is still important to most sites. Every site, however, needs to be open to the implementation of newly-developed SEO techniques

Real-Time Search: A Game Changer

admin    Google     Changer, Game, RealTime, Search

Most web users today – more than 80%, use search engines when looking for products, services, and information on the internet. Search engines make it easy for them to type in a combination of keywords and phrases, and in return get a page full of results that may or may not match what they were looking for in the first place. Sometimes, the information is really good, but sometimes it is totally off-target, not relevant, or really old and outdated (or a combination of these). But now that real time search has arrived, things are changing quickly.

Earlier this month, Google announced that it has started using information from blogs, news sites, and social networking sites like Facebook and Twitter as a way of providing users with fresher, more relevant search results. This is great news for search engine users, but what does it mean for small business web sites? It means that if you have a “static” web site that doesn’t get updated very often, it’s likely that your site will fall into obscurity in the search engine results in favor of fresher, more recent information that Google finds elsewhere on the web.

It also means that if you have not yet incorporated a social marketing strategy into your regular marketing mix, it’s definitely time to get started!

Why Social Networking is Important to Search

Social networking is not only a great way to connect with your customers and reach countless new prospects, but it turns out that it can also help you stay relevant in the search engines. Google’s list of current social networking partners includes Facebook, MySpace, Twitter, FriendFeed, and Jaiku, to name a few. But, Google also includes blogs, news sites, and YouTube information in its search results. So if you want your web site to be listed in Google’s search results, it wouldn’t hurt to have a presence on as many of these social web sites as possible.

Other search engines like Bing and Yahoo are also on-board with real-time search results, and they have formed their own partnerships with the social networking sites as they strive to incorporate fresh, real-time social information in their search results as well. So it’s not just Google that’s taking the value of social networking seriously.

Participation IS Necessary

Even if your small business has already set up a Facebook profile or a Twitter account, it doesn’t mean it will help you in the search engines. Google also takes into account your social “authority” and participation on these sites; including the number of connections you have on the web and the type of content that you post, as well as the frequency with which you share it. When you provide useful information and consistently give value to your social networking followers, Google notices and rewards you.

Now What?

So as you can see, social marketing has turned into far more than a passing fad into a mission-critical business objective for many small businesses. However, you might be wondering how you can create a social marketing plan, implement the plan, and also maintain the flow of information without hiring additional staff members or adding more tasks to your already impossibly long to-do list. Well for starters, you could consider creating an integrated social marketing strategy for your business.

Integrated Social Marketing (ISM)®

We think that an integrated social marketing strategy is so vital to your business’ online success that we have actually trademarked the term! With good reason, too – integrating your social networking profiles with each other, with your web site, and with your existing marketing initiatives lets you take advantage of the true power of social networking, and makes it easy to keep information flowing seamlessly, without creating additional work for you or your staff.

With an integrated strategy, you can avoid creating a bunch of little “islands” of social profiles on the web – if you create five stand-alone profiles on five different sites, that just means you have to update five additional things on your task list. But by integrating your social marketing, you can “write once, but publish to many”, and the information automatically spreads among all of your integrated profiles for you. This naturally creates additional places for the search engines to find your fresh, updated information right where they are already looking for it – in the social networking and real-time search sites.

So as search engines continue to evolve and change to provide better search results to their users, it’s naive to think that your “static” web site can somehow show up in the search results without a steady supply of fresh content and at least some social media participation. The web today is a much more sophisticated place, and if you want your site to show up in Google, Bing, Yahoo, and be found by customers online, then you have to get serious about following the trends. Lucky for you, Google and the other search engines are already telling you how to do that – with social networking and real-time search.

Do You Know Any Free Google Searching Real-time Link Scanners Available Other Than Avg’s?

admin    Google     Available, Avg's, FREE, Google, Know, Link, RealTime, Scanners, searching, Than

What Is Google Real-Time Search? Why Is It Important For Brands?

admin    Google     Brands, Google, Important, RealTime, Search

Google Real-Time search uses the publishing technologies of platforms such as Twitter, Facebook, Yahoo Answers and blogging to populate Google’s search results.

Does this mean my Facebook status updates and latest Tweets could end up the first page of search results within Google?

The answer is yes. Hot or trending topics seem to trigger this effect automatically. Right now if you tweet about Tiger Woods there is a chance your twitter post could be streamed on the front page of Google’s real-time search results for “Tiger Woods.”

At the same time, we have noticed that only popular or trending topics seem to stream automatically on the first page of Google’s search results. A search for “Agency Creative” did not bring up any streaming tweets or status updates, but when we filtered all results to “latest” we found a blog post of ours that had only been published for 23 minutes.

Why does Google want people to know what I am blogging about?

Google is not the only company interested in the average person’s opinions. CNN has been using iReporters for some time now. CNN’s iReporters are every-day people who write and submit stories to CNN.com. CNN then reads through the stories and features stories they feel are relevant on their Web sit..

Brands also care what the average person’s opinion is when it relates to their industry. There are countless brands that have been using social media to see what consumers are saying about them. Google is making it easier for these brands by aggregating social media search results onto one page. 

What does this mean for brands?

People have been having conversations within social media about brands for years. Google has now made these conversations transparent and readily available to any person who uses the right keyword or phrase within Google’s search.

As a brand, it is very important to address consumers who talk about your company within social media. If done right, your brand’s participation in social media will have a positive result when compared to your brand’s silence in social media.

Interested to see what people are saying about your brand? Go to Google’s home page right now and do a search. If your brand is not a trending topic on the first page of search resluts, click “show options” and then “latest.”

Confused? Watch this video to see it in action.