According to Google, there are 200 factors that Google uses to rank your webpages against the competitors. Most of other search engines like Bing and Yahoo Search also have these common factors. You cannot assume your website to rank on the first page of search results if it is new, doesn’t have good fresh content, does not follow SEO guidelines and incorporates Black Hat SEO techniques.

Let’s see some of the top ranking factors according to my research and data collected from the internet. Note: I am not explicitly mentioning Social Networking Factors since it is a very interesting factor and deserves for a separate article which I will be writing soon.

For more Viral Marketing Tricks and Free Consultation for Optimising your website so that we can rank it higher in Google Search, please come to our Free SEO site regularly http://www.howgoogleranks.com

1. Age of Domain: If your domain is newly registered and is just a few weeks or even months old, then be patience. Patience is the key. You have a long road ahead of you. A domain is like a property, the older it gets, the more value. The age of your website helps build trust. If your website has been online for several years, chances are you have an established business, you have a very good network and a constant flow of visitors.

2. Domain Hosting: Where is your site hosted? Find out through your hosting company what continent or country your site is hosted in. This can often times play a large role in search rankings. Always use a reputable hosting company. If your company is US based then use a hosting company in the United States. Also, I always recommend a dedicated IP when you can. There are virtual dedicated and cloud hosting solutions that are more affordable. Never use the cheapest hosting. The reality is, if you cannot afford hosting you should re-consider the business…I know this is harsh but very true.

3. Your Neighbors: If you have a virtual server, which sites like Godaddy usually are have been known to house hundreds of websites on one server. Make sure that your neighbors on your server are not classified as spam.

4. URL Structure: Make sure your URL structures are very clean. There should not be any random strings of characters at the end of your URL’s. This is part of the onsite search engine optimization process as well.

5. Content: Content is very important. To start make sure you have text on all your important pages, then make sure it is good text consisting of your targeted keywords spread throughout naturally. Simply put, ALWAYS write your content for humans, your website visitors first and NEVER write content for the solo purpose to achieve Google search engine rankings. Chances are the content will not be user focused or provide value to your visitors.

6. Internal Link Structure: Make sure your inner pages are linked correctly. Visitors should have easy made pathways connecting to your other pages from every page of your website. Make sure the code of your website is verified and keep flash and JavaScript to a minimum, if you can. Essentially make sure the site is clean, easy to use and interlinked to help the user experience.

7. Trust: Do you at least have a mailing address listed on your website? You should if you don’t. Google likes to see trust factors on websites so anything you can add that could help build trust for your audience will benefit your rankings. I always recommend having a phone number on each page of your website. Make it easy for people to do business with you, it all starts with establishing trust and that starts with contact information on your website.

8. Keywords: Make sure your website is optimized using your keywords. This means any alt tags for images, meta page information and existing content at the very least of things. Remember to naturally optimize your website based on the content of each page of your website.

9. Bounce Rate: Although bounce rate might not seem important if Google sees that nobody hangs out on your website for more than a few seconds before they leave this could be a ranking problem over time. Make changes to get visitors engaged with your website. Simple things, like video, newsletter sign up, call to actions, etc will help improve your bounce rate over time. Make sure you have proper tracking on your website, such as Google analytics.

10. Outbound links: Make sure the websites that you link to are 100% relevant to your business and industry. If you sell animals toys but you are linking to a site that sells shoes that is not very relevant and over time could really impact your rankings. Bottom line is if it makes sense to link to another site, then do so, but remember you could be sending your visitors away from your site.

11. Inbound Links: I know this was a list of my top 10, but I felt I had to mention inbound links. The key here (speaking as a white hat SEO person), don’t buy or exchange links. Market and promote your business online to build visitors to your website over time. If you do, then the relevant links will follow! **Note: As the Google (and yes there are 2 other major search engines!) algorithm changes there are always new ranking factors that come into play, such as the page load time and many others. I am sure when I re-do this list a year from now, there may be another one or two additional factors. As I told you earlier, Google looks into 200 factors when assigning a rank number to your website. Stay tuned to HowGoogleRanks.com, read all the articles and tips. It is also very important to use the tips and optimizations in a good manner without breaking any rules of the big Gaint search engines. Make Google happy and Google will keep you happy.

Stay tuned to http://www.howgoogleranks.com for new SEO tips and articles to improve your Google rank.
Any thoughts or comments would be highly appreciated. Thanks!

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Article Tags:
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Why your website ranks low in Google

admin

Google Optimization Tags

Google, Ranks, Website

Why your website ranks low in Google

Unfortunately many SEO (search engine optimisation) experts forget to tell webmasters one of the most important Google ranking factors: Google determines the geographical location of your website by checking where the servers of your web host are located. If the servers of your host are located in another country than your target country, then you will never be able to rank high in country specific Google search engines. And almost everybody uses a country specific Google search engine ! So, let’s say, your website is targeting the UK and the servers of your web host are in the US (many UK web hosts have their servers in the US), then Google will assume that your target country is the USA. This means that you will never rank high in Google.co.uk. And, for example, your website is targeting the US and the servers of your web host are in the UK (some US web hosts have their servers in the UK), then Google will assume that your target country is the UK. This means that you will never rank high in in Google.com.

Another, often overlooked, factor is the fact that domain names are very important for Google SEO as well. A domain name should always have a TLD (domain name extension) that matches the country the webmaster is targeting. This means for example, that using a .com extension for a website targeting the UK market, is a wrong choice. The domain extension should be .co.uk in this case. Webmasters, not following these rules, will never rank high in the Google search engine for the country they are targeting. So this also means that, if a webmaster is targeting the USA, then he/she should never use a .co.uk or other country extension.

And here are some more rules: a commercial website should not end in .org, the country of the administrative and technical contacts as displayed in the Whois (this is the public information on any domain), should always match the country that the site owner is targeting, for businesses the domain registration period should be at least two years. A website, registered for one year only, will not be taken seriously by Google. Finally, entrepreneurs should always be able to modify their own Whois information in an online account.

The problem here is that many website owners are violating one or more of the above rules. I consider it as frustrating to see so many webmasters spending money, time and energy on optimising their websites, while actually they don’t have any chance at all to rank high in Google. So please don’t make a capital domain name or hosting mistake at the very first beginning of your Internet adventure. In the current online situation, many webmasters should change their domain names and/or switch to other web hosts, in order to create higher ranking.

But here is the Good News: it’s easy to do this, without losing any search rank, page rank or link popularity of the old site. This simple solution is the implementation of a so called Google friendly redirect from the old url to the new one. The website http://best-seo-optimization-tips.co.uk and the ebook, located at http://best-seo-optimization-tips.co.uk/guide.html explain how to resolve this problem easily. The two pages also offer many other free tips on how to rank high in country specific Google search engines in no time.

Find More Google Optimization Articles

Jul

18

0

Better Search Engine Ranks – 5 Tips to Get In Good with Google

admin

Google Optimization Tags

better, Engine, Good, Google, Ranks, Search, Tips

Better Search Engine Ranks – 5 Tips to Get In Good with Google

If you want a successful website, then you’ll have to take search engine rankings if you want the free traffic that the search engines can provide. As one of the most popular search engines, receives over 300 million searches per day and has literally billions of pages in the Google index. So, you definitely want to get in good with Google for success on the web. Let’s talk about how you can get better search engine ranks with Google. Here are a few tips that can help.

Tip #1 – Use Keywords in the URL – If you want better search engine ranks with Google use your primary keywords in the URL. When you make the website name or even when you create other pages to the website, using specific keywords in the URLs can definitely help you get better search engine rankings with Google and other search engines as well.

Tip #2 – Use Keywords in Page Names – As you create content for your site, name each page after the primary keyword for that page without overdoing it. Your visitors should be able to instantly tell what the page is about from the page name. But don’t go overboard with long-tail phrases because if they are too long they can get cut off in search engine results. Overly long page names can also be penalized by Google and other search engines as spam.

Tip #3 – Use Keywords in Web Content – While you shouldn’t totally jam your content full of keywords, using your keywords throughout your content and articles, will help you achieve better search engine rankings.

Tip #4 – Build Back Links – Link popularity is critically important. You need to make building back links a priority if you want to get in good with Google. There are a variety of different ways that you can build up links that point back to your site. You can use Forum posts and press releases but the method I highly recommend is article marketing.

Tip #5 – Theme of the Page and Entire Site – The theme of your site and each page should be in agreement. Instead of jumping from topic to topic, it is best to keep your site and each page focused on one theme to get better ranks with Google. While your site does not have to be one single, narrowly focused topic, it should not stray from a central theme of related topics.

So, if you want better search engine ranks, give these tips a try.

Mar

16

0

Do You Know Which Site Ranks Highest For The Term “click Here”?

admin

Google

Click, Here, Highest, Know, Ranks, Site, Term

The term “click here” is a generic term that appears all over the internet – if you do a Google search for it yields 1.7 billion results (yes billion!), even if you do an exact search it still yields 972 million results. I am sure you would agree these are astronomical results and I bet you are now wondering which site ranks number one for this term? – if you cannot be bothered to check then I will let you know right now – it is the adobe acrobat download page – I bet you did not think that would be the one.

So why, other than passing interest, would anyone be interested in such a fact?. The answer to this question is anyone who is interested in search engine optimization (SEO) – if I tell you that the top ranking page for “click here” does not contain the term “click here”, it does not appear in the pages meta tags nor do either of the words even appear individually on the page then it may alter some of your thinking about SEO.

So after all that is has been written about on page optimization (keyword density, use of meta tags, use of tags to highlight key phrases etc) we find a clear example of a top ranking site that has NO on page optimization at all, it completely disregards all the accepted wisdom about on page optimization and still ranks top out of 1 billion results.

So how has this been achieved?. The answer is simple – backlinks. There are literally hundreds of thousands of sites that link to the adobe acrobat download page. Equally importantly as the number of backlinks is the quality of the links – many of these backlinks come from authority sites (.edu,.gov etc).
What is particularly interesting is that this quantity of links has probably been built organically – i.e. by people wanting to link to the site rather than been requested or encouraged to do so. And why have they done this? – Because the site has something unique, useful or interesting to offer. This principle is a good one to bear in mind when developing your linking strategy – what am I offering that is unique, useful or interesting and that people will WANT to link to?

This example of a high ranking site seems to go against all perceived wisdom on site ranking i.e. it seems to suggest that on page optimization has no effect on ranking what so ever. Whilst this does appear to be true in this case what we are probably seeing is the sheer scale of high quality links to the site far outweighing any possible on page optimization to the point where it is irrelevant. However this would probably not hold true for the vast majority of sites who do not have these vast quantities of backlinks. In these cases the on page optimization will still affect ranking and therefore still has to be taken care of.

This is a very powerful demonstration of how effective backlinks are in affecting search engine ranking. In fact it seems to point to the fact that backlinks are the primary determinator of page ranking, with on page optimization trailing behind.

Mar

12

0

Google Adsense :google Ranks Pages Based on the Importance and Relevance of Pages

admin

Google

Adsense, based, Google, Importance, Pages, Ranks, Relevance

The world today is dominated by computers and the Internet. With more and more entrepreneurs engaging in ecommerce, having a high site page rank is important.
There are a million pages on the Internet today, each one having different page ranks. Page rank, in sum, is a measure of website link popularity. Google ranks pages based on the importance and relevance of pages, though some pages can be seen in context with the reputation of the whole site. The higher the page rank is the more people who get to see the page. In general, however, a website’s homepage can have a different page rank from the “articles” pages.
Business owners and many Internets marketing professionals constantly study the algorithm being used by top search engines especially Google as most traffic comes from this site. for more help visit towww.google-atm-machine.com.Knowing the algorithm used to determine page rank; professionals can now create the fastest and easiest way to increase page rank.
When Internet users search for information on the Internet, they use certain words to find what they need. Internet marketers use all sorts of techniques to find these keywords and focus their efforts to increase page rank by using these terms. Some use search engine optimization methods such as the installation of Meta tags and description to help search engine spiders understand what the page is about. Others take advantage of better web design while others buy text links so as to redirect traffic towards their site. Some webmasters choose to exchange links with other sites in the same niche.

According to a survey conducted in 2005, majority of web traffic to sites come from major search engines such as Yahoo, MSN, Google and Askewest, with Google leading the pack and sending 37.3% of traffic to sites. This is the reason why most webmasters aim to increase Google page rank. Pages are ranked from 0 to 10 and it is said that 97% of sites are ranked between 0 to 6.

When you buy web text link as a strategy, don’t expect that you can get an immediate increase Google page rank since Google uses a secret algorithm in ranking pages. You need to ensure that the site you are linking to is relevant to your site’s content. This means that even if you have 1,000 links to different real estate sites and but your website is about music production, you can still get a page rank of 0 because your relevancy factor is low.

Targeting the right audience is the best way of increasing your page rank. As such, internet marketing is more complicated than what most people think as you will need to make your research so you have a better idea about the people who are actually using your product so you can for more help visit towww.guardadsense.com. Make the necessary adjustments for your marketing strategies.

In sum, a higher Google page rank doesn’t guarantee higher traffic and sales but ranking good in search engines opens new business opportunities for these sites at the top.

Mar

6

0

Increase Your Page Ranks and Generates Your Revenues by Using Seo

admin

Google

generates, Increase, Page, Ranks, revenues, Using

Page Rank is the most controversial topic ever discussed among the search engine experts. Most of them seem a bit confused about how pages are ranked, what are the factors affecting a page ranking etc. Page Rank is quite a mathematical formula that seems difficult but the reality is it is as simple as any other search engine algorithms.

Page Ranking Algorithm: An Introduction

Google applies more than 1000 factors while ranking any website and positioning it in the displayed results and page ranking is one of them. Somehow a page rank provides a slight idea about your importance among the millions of WebPages on the internet. A better page rank denotes that how unique you are in the crowd of World Wide Web and you have some quality information or services to offer. Higher PR never correlates you with higher position in the search engines result pages but differentiate your position among your competitors’ that you’re much better than all.

How to Improve Page Rank

There are several factors Google consider while giving PR to any of the web page. It’s not only the best designing part, keyword density, relevancy or the quality content which enables to get a higher PR but page ranking is a combined result of all these factors which are defined by the search engines.

• One can get higher PR by having a no. of backward links from other website pages. It is recommended to have backlinks from the websites already having higher PR than your website. There are certain methods to get quality backlinks viz. reciprocal linking with other sites, posting on blogs and forums, article marketing, and press releases etc.

• Quality content on your website helps you to acquire a higher PR as search engines gives higher to pages with quality content.

• Numerous relevant keywords with anchor text will assist you to get higher PR.

• Placing main keyword between H1 tags or highlighting keywords in the whole content in bold, underlined or italicized should also be a better idea.

• The most important criteria are the relevancy of your webpage. How relevant it is while matching with a search query determines the page rank.

• A few factors like JavaScript, Frames, Outbound links, Pop ups can decrease your page ranking so just try to avoid these things on your web page to get a higher PR value.

• Updating of the content at frequent intervals to get noticed by Google and to get a better PR.

How Site Visit Effect Page Ranking

While discussing all the possible factors influencing the page ranking site visit is believed to play no as such role to enhance a page ranking. If your site receives more visits it definitely indicates your website popularity but PR ranking is a sole discretion of the search engines. Search engines use certain predefined parameters for giving PR to a web page and they never consider the no. of visits a site receives.

Mar

3

0

Web Directories and Page Ranks

admin

Google

Directories, Page, Ranks

to accomplish a first-rate web visibility in the eyes of search engines rankings has grown to be a requirement in todayâ€™s virtual world.

The practice of directories resembling to the Leading Links Directory serves the need of every business to an increase in its web traffic.

This may be completed by the use of magnifying its internet visibility at the internet.

The most advantageous method to create that could be to get listed in a link directory. The practice of this manner of a web directory saves you the time waste of investigating at every single commerce body goal related site.

This hunt could probably happen to be a time wasting exertion as there is a rising number of web sites which cause finding this information intentionally hard as so to attempt and to refuse spam as well as automated submissions.

Obviously the directories must be search engine compatible and to carry out a good page rank, that should cause the act of directory submission to become a useful and also a necessary instrument for online marketing.

Through doing it appropriately you can achieve an elevated spot with search engines results as well as the benefit of getting your website indexed, plus obviously obtain a click through internet traffic to your site.

There appears to exist a rising debate taking place on the net whether directories are worth submitting to them. There are those who would as that itâ€™s a time waste submitting your website that even an immense amount of directories are worthless, those persons still put their trust in the field of search engine rankings in the web, on the other hand many of the webmasters become unsuccessful to realize the dissimilarity between the search engines to the directories.

This breakdown to tell between those two could probably guide into a fall down within the efficiency of the use of internet directories as a means of increase the sites page rank and also to generate virtual traffic, towards the internet site.

The programmed “spiders” that are being used by means of the search engines whose mere target is to blindly accumulate information from the web pages so as to insert them to their database. This is why search engines in addition use human editors to try and study website pages prior to when they are added in to their directories.

That is one of the reasons why itâ€™s extremely important that you watchfully decide on the directory you want.

We at The LeadingLinksDirectory believe the means of human editor will achieve a dissimilarity and furthermore that a badly designed web site that is not well designed would be perceived by the eyes of search engines such as a negative web site. That is the main reason we only use chosen exclusive humanly edited internet sites as well as sustain usual inspection and maintenance on our internet site as well as its variety of categories.

Once you present your website onto a internet directory whether itâ€™s a free of fee web directory or else an un free internet directory, it is vital to inspect it when ever you can and than to observe that errors (if there might be any) are corrected, and that the information brought on the web site is brought up to date time and again. So you will have the best way to know you chose the best internet site designed for you.

To cut a long story short there are some people who might claim that web based directories are only a few internet sites containing categories, merely a cluster of links collected from within the internet.

Though they truly are a method meant for surfers to easily situate the links they were trying to find, with the use of exact categories, the same as Commerce as well as Arts and Crafts, each one of them enclosing specific data and info concerning exactly these subjects, without the need to spend precious time scanning the net for it, and naturally the use of the sub-categories makes the act of “fishing” for data and information yet easier.

On the other hand for you itâ€™s a great method to lift your web siteâ€™s popularity in the list of the search engines rankings.

With choosing the web directory appropriate for you, an all purpose one or rather a specified one that will really portrays your internet site, inside the directory you have the ability to select the best fitting category or maybe sub category in order to include your web site.

Prior to submitting your internet site to a directory might call for a tad of work time, however it can obtain you the search engine rankings that your site should carry out.

Learn how google ranks websites

Why your website ranks low in Google

Better Search Engine Ranks – 5 Tips to Get In Good with Google

Do You Know Which Site Ranks Highest For The Term “click Here”?

Google Adsense :google Ranks Pages Based on the Importance and Relevance of Pages

Increase Your Page Ranks and Generates Your Revenues by Using Seo

Web Directories and Page Ranks

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