Five Ways to Promote Your Business Online — Part V: Sitemaps & How They Can Improve Your Website Rank

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What Is a Sitemap?

A sitemap is a page or group of pages that maps your site for users and “search engine spiders,” or “robots.” A sitemap is a list of internal links to user-accesible pages on a website. Think of it as a roadmap for your visitors. Sitemaps increase you site’s usability by clarifying its navigation structure. An XML or ROR version of a website’s sitemap is often kept in the root directory of the site for submission to search engines.

How Can a Sitemap Help Your Website’s Page Rank?

As stated above, and XML or ROR version of your web’s sitemap is kept in the root directory. Search engines use your sitemap.xml or sitemap.ror to quickly index the pages on your site. (You can customize the sitemap so that certain pages are not indexed.)

A sitemap does several things to help make your website noticeable to search engines:

A sitemap tells search engine spiders what pages of your site to index.

A sitemap tells search engine spiders how often to check your website for changes.

A sitemap makes your page more “search engine friendly,” which can help to improve your site’s page rank.

Web design tools like Adobe Dreamweaver can help you create a sitemap. Another alternative is to use  a free tool like XML-Sitemaps.com. This site creates a an XML, ROR and HTML sitemap that is Google friendly. All you need to do is enter your website’s URL and press the start button. It crawls your site and generates your sitemap. All that is left is for you to download the sitemaps it generates and upload them to your website’s root directory for the search engine to find. One thing to note is that the XML or ROR version of your sitemap is designed for search engines. For human visitors, use the HTML sitemap.

Remember, you want your site to attract attention to your business. Don’t let poor navigation and the lack of a good sitemap detract from your customer’s experience.

How To Achieve Improved Search Engine Rank

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Improved search engine rank can lead to high listings in search engine indices. The major page rank measurement is the Google PageRank that you find on the Google toolbar, but many people are confused at the difference between PageRank and search engine rankings, or listing positions, in the indices for specific keywords.

Google PageRank is a measurement of the linking density and efficiency between websites. If your website has a high Google PageRank it indicates that you have succeeded in winning in the linking wars.

Internal Links are Important

The way that you improve your Google PageRank is to get as many sites as possible linking to your site, and reduce as far as you can the number of links you provide to other sites. This applies to internal as well as external sites. Yes, read that again! This applies equally to links between pages on your own website as it does between pages on your website and those on another website.

There are ways that you can design your own internal links to provide chosen pages on your site with significantly higher PageRank than on others. I would suggest, however, that the page you choose for the highest rank is your home, or index page.

The higher PageRank you have, it is said that the higher listing in the search engines you will have because your site will be considered more relevant or important than those of lower PageRank sites that have fewer sites linking to them. What you must consider, however, is whether or not you feel confident of attaining a large number (thousands) of links from other web pages.

Page Rank is not the same as Index Listing

On the other hand, others associate the term ’search engine rank’ with ’search engine listing’. It is said that the way to get a high search engine listing for a keyword is to get as many links back to your site as possible, but what matters is the quality of these links, not the number of them. You don’t need a PR 7 or 8 webpage to reach the top 10 in Google or any of the other major engines.

What you really need is good search engine optimization. Not just one or two changes to your website, such as using H1 tags and the like, but a major reconstruction to really make your site attractive to spiders. This takes knowledge to achieve, which is why so many people can work hard for months but never get their site listed, let alone in the top 10 results.

You also need good, well written content that is relevant to the keyword of the page and is written naturally. Google’s LSI algorithm can distinguish between naturally written, useful content designed for interested readers and a page that has been written only for the search engine spiders.

Some find it Easy and Others find it Hard

A listing on a search engine such as Google can be difficult to achieve for some, yet effortless for others who know how to get their sites listed without even submitting them to search engines. If I got paid $100 for every site I got listed on Google within a day or two, as some SEO sites charge for achieving it in a week or two, then I too might be an internet guru.

All you need to have is the knowledge of how to do it, and therein lies the answer to speedy and high search engine listings: knowledge.

How Google Rank Web Pages?

admin    Google     Google, Pages, Rank

Google is known as being the most popular and most important search engine on the internet today. Webmasters are constantly looking for ways to improve their search engine rankings on Google. So how does Google rank your site? Google ranking report is as below:

Google uses basically two main factors in determining your web site’s rank on their search engine. These are On-page ranking, and Page Rank. These two main factors will be explained in the below paragraphs to help you understand the actual Google ranking phenomenon:

On-page Ranking

These are things that are controlled by you, the webmaster, things like the title tag, heading tags, link text, body content, alt tags and more. Optimizing these parts of your web site and more means that Google can crawl through your content and pick out exactly what you want it to. The trick is about knowing how to optimize your pages.

Page Rank

Page Rank is Google’s method of measuring a page’s “importance.” When the On-page factors such as Title tag etc are taken into account, Google uses Page Rank to adjust results so that sites that are deemed more “important” will move up in the results page of a user’s search accordingly. Sites gain more Page Rank by having quality links to them. Quality links are links from other related sites whose Page rank is good.

The Google theory goes that if Page A links to Page B, then Page A is saying that Page B is an important page. Page Rank also factors in the importance of the links pointing to a page. If a page has important links pointing to it, then its links to other pages also become important.

Google Ranking summary

Find all pages matching the keywords of the search.

Rank accordingly using “On-page factors” such as title and page content.

Calculate in the inbound link anchor text.

Adjust the results by Page Rank scores.

Tips for getting top Google rankings-

1. Add new content in your site in a regular way that is at least once a week.

2. Try to write long in-depth content instead of short pages.

3. Don’t over-optimize. Think about making your navigation readable, your text readable and include more keywords only if you think it is appropriate to your users. Write naturally and include related terms, synonyms etc.

4. Don’t be over-aggressive with link building.

5. Link out to other good sites/pages in your articles.

6. Cross-reference your content by putting links within your content to other pages on your site.

7. Use long descriptive anchor text.

8. Always publish unique content

9. Have some patience and let your site age and don’t stop working on any factor (content, links).

10. It is better to lay off link building than adding fresh unique high-quality content.

11. Content is very important.

Link popularity is still important, but we don’t know what modified version of calculating Page Rank Google uses. Exactly we are not aware of the exact calculation.

Some Secrets You Need to Know to Rank High in SEO Optimization

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You’ve probably created an awesome looking website, perhaps spent good money at it too. You may also have submitted this beautiful website to a few search engines and prayed and hoped that people would mysteriously show up at your side and buy whatever it is you were selling.

Well this may well be what many marketers did 10 years ago, but not anymore as you’ve probably found out by now, hopefully not through the hard way. This is the reality today and you might even know that to optimize your website around your main keywords helps you to rank well in thousands of search engines.

There are just too much to cover in seo optimization but for interest of space and your time in deciphering what I have to impart to you, I will share with you some good seo tips and focus only on some important aspects of on-page optimization and off-page optimization, which are essentially the two types of search engine optimization, that you can immediately practiced and benefit.

On-page refers to things you can do to your own website. Off-page refers to the things that happen to your website from other sites (usually referring to incoming links from other sites), and therefore you may not have much control over this if you don’t have good knowledge or strategy.

On page seo optimization essentially refers to:

Header tags – use and placing specific keywords within those tags

Title tag – your title tag, should contain your main keyword in the title tags

Bolding, italicizing, underlining your keywords that are found anywhere in the body of the webpage.

One misconception people sometimes have is putting too many keywords in the Meta Tags. This may not help in seo optimization at all. In fact it might even hurt you. Many people do not know that ideally the title tag should contain fewer than 100 characters while the keyword and description tags should contain fewer than 256 characters each. Most search engines will only consider data within these character ranges when indexing a web page.

On the contrary, some seo experts even suggest combining your keywords in the page title. Combining keywords to cut down on the total number of keywords displayed in the title is a great way to boost the strength of each individual keyword. This will greatly have an immediate impact on your seo ranking.

Having said all the good things about on-page optimization, and I agree that it is something every marketer really ought to do, you may still not see dramatic changes in the seo ranking. It‘s the off page optimization factors that will drive this eventual result.

It’s for this reason that you should focus more on off-page optimization. While this is far more important of the two types of SEO optimization, it is also the harder of the two. Off page optimization basically consists of all off page ranking factors like:

Which websites and how many of them link to you

The Google page rank of the website linking to you

The page title of the website linking to you

The anchor text used in the link linking to you

The number and type of links linking to the website that‘s linking to you.

The number of outbound links on the website that is linking to you

The total number of links on the website that is linking to you

Whether or not the websites linking to you are deemed by Google as an authority website.

Link popularity and link development are related to off page optimization and there is just too much to go over in this article. What I can share with you here and it comes from many seo experts too, is that getting links from WebPages that contain your main keyword in the page title is extremely powerful and is something many people often overlook.

I hope that I Leave you with some good seo tips which you can immediately use, and be convinced that seo optimization, link development and keyword optimization are instrumental in bringing you free, natural and organic traffic to your website.

Top 5 Steps to Get Top 10 Search Engine Rank

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1. First step: Select keywords for the right optimization SEO Web.

You shuld be carefully choose your keywords. This is the most important stage of the SEO Services that used by SEO Expert. Wrong or ineffective means keyword optimization BadWord. You should find keywords and phrases people related to your business, then know the popularity of research and competition for all keywords. The keywords with more popularity and less competition will be your keyword phrases targeted.

Resources: Best promotion Keywords tools – Overture, adwords.google and more many seo tools.

2. Step Two: Optimize your website ranking factors by SEO Expert.

Once you have completed the analysis specified keywords and certain keywords, optimizing your website to improve the position of the search engines. The ranking of important factors, including the site title tags, description tags, meta tags keywords, text position, the url link, link text, image alt, comment and body text webpage.

Each keyword frequency, weight, size, prominence

Assign all and proximity to the ranking. You should optimize all these factors carefully. The top 10 ranking website content and ranking factors give more help.

Resources: Web Optimization Angel and WebPositionGold.

3. Step three: Submit url in the search engines directories.

After the search engine optimization, design, Submiting all of your Web sites Google, Yahoo, MSN, DMOZ and other major engines. Manuel free submit url is recommended. At

you can find top 588 list of search engines with homepage, submitting the URL address, alexa rank, google page rank, google links d ‘arrival and google including pages on the site.

4. Fourth stage: Link Exchange and manager, SEO Expert.

Popularity link is the total number of websites that link to your website, and it is extremely important way to improve the relevance of your site and the position that many drivers use

This information as a criterion for classification. As both the quantity and quality of link popularity is important. The best links are “relevant” links to web pages related to your keyword or theme.

5. Fifth step: Monitoring and ReOptimizing.

Often, control of your web site position search engine keywords targeted, if they are not satisfied with the optimization ranking of results, you should do more to get the best listing of search engines rank .

How to rank high in search engine rankings is an ultimate goal of every internet marketer

admin    Google     Engine, Every, Goal, High, internet, Marketer, Rank, Rankings, Search, Ultimate

One of the easiest and most effective ways to improve your search engine rankings is to create unique, keyword rich title

tags for each of your pages. Be sure your keyword is as close to the beginning of the tag as possible. Here’s a little

trick that I like to use

Internet has a generic market and a niche market. Both these market can be tapped with proper keyword research. Keyword

Research Tools suggest us the means to absorb reader attention. When readers visit a site, they do so by typing a keyword

in the search engine search box. If your article has those keywords and if you are up in Google Page Rank then there is a

fair chance that Google would show visitors the way to your website. This is a winning formula for the website owners.

Creation of excitement: on the site to be promoted, the contents should be presented in a manner that will excite its

audience and they feel an urge to pass this zeal to their close ones.

Quizzes and surprises: one way to divert peoples’ attention to the site is the use of quiz and gifts. All like to be

gifted, there should be quiz and gift coupon for special and potential customers. The site should also incorporate seasonal

discounts and gift items to remain popular.

ACCESSIBILITY Search engines can only index pages that they can find. Check how many pages are indexed by Google by using

the site:www.yourdomain.com command in a Google search window. If few or no pages are indexed then check that the

navigation system on your site is accessible by using a ’search engine spider simulator’ which will crawl your site in the

same way as Google, Yahoo! And MSN – all of which follow links in the navigation system in order to index content. Search

engines follow links, so if your website is new and has no links from other websites on the World Wide Web it may never get

indexed even if submitted to Google – so always add a few directory links to help search engines index your content. If

your website content is not fully accessible (IE the simulator cannot find all of your pages) then we suggest implementing

a text link sitemap which is linked to from your homepage listing all of your pages. The usual cause of accessibility

issues are Flash or JavaScript based navigation systems.

PAGE TITLES Well written, descriptive Meta titles are very important for usability and SEO. Try to keep titles short (80

characters or less is best) and include one or two unique keywords. No two pages should have the same title and it makes

sense to emphasize the keywords you have picked for each page in the title tag. The title tag of any page can be found

towards the top of the HTML code inside the area of code. It is placed between the HTML tags.

In fact, your immediate and 3 major online goals to success should be something like;

Visibility – ensuring that the search engines can find you
Traffic – get more qualified, convertible visitors to your website
Presence – continually improve on your website exposure

Offpage Seo – What Is It And How Can You Rank Higher?

admin    Google     Higher, Offpage, Rank

There are many factors involved in offpage search engine optimization that, if done correctly, will help you get your site ranked by Google and the other search engines. Offpage website optimization includes the following:

Which websites that link to your page
How many other websites link to your competitor?
The Google page rank of the websites that link to yours
The page titles of the websites linking to yours
The anchor text used in the linking to you
The number and type of links linking to the website that’s linking to you
The number of outbound links on the website that is linking to you
The total number of links on the website that is linking to you
Are the websites linking to you deemed as an authority website by Google?

Essentially, what you want to do is study the top ranked website for your chosen keyword. You need to do exactly what they are doing – only better. Obviously, these top ranked websites are doing something right, so learn from them and then take it a step further. Google looks at all the factors mentioned above – and then some, so make sure that you study the competition in order to rank better than they do.

You don’t have to beat your competitors in every single category – just in enough of them to weigh more heavily in your favor. For instance, if your competitor has 100 links to their site from other sites, find out the page rank of these other sites. If they are all have a 0 or a 1 Google page ranking, then it’s going to be pretty easy for you to beat that. You won’t need 100 links to your site, just a few actually – BUT from pages with a much higher page ranking!

Begin by typing your keyword into Google and take note of the #1 result. Study that webpage for a while – check their own Google page rank, etc.

Now we want to check the links TO this #1 ranked site. Go back to google and enter in the search box the following: link:www.SITE (where SITE = the url of the site you are studying). This will return a list of all the sites that are linking TO your competitors website. From here you will want to check the page rankings of those sites and the anchor text that is used to link to your competitor.

This entire process can be very time consuming, but is necessary to properly optimize your own website to rank above your competition. Once you have completed your research you will know exactly what you need to do to get your own page ranked higher on the search engines.

Learn How to Pull Traffic and Increase Page Rank by Creating Directories

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If you have set your hopes of earning cash by placing Google Adsense ads on your directory, then you simply on the wrong track. Directories are of no use for you if you intend to use them to earn money through Adsense, but there are some other dimensions and you do not face a dead-end. You can create some other money-making opportunities through your directory which can help you get a stable source of income.

What directories are all about?

Directories are like storage places or an online library which is home of web content, which includes articles, audio and video files, news archives and web links to other websites. Directories can be set up independently while there are also some which comprise part of a group of websites maintained on a bigger host. The primary reason why people move towards directories is either to submit content or links to their websites, or to seek for them.

A web directory has much more in store for you, than you think. They have many benefits some of which are:

Directories pull huge traffic:

Any webmaster recognizes the importance of attracting visitors in money making. Once your directory is up and running writers and webmasters will pay you frequent visits, for submitting content and links to their websites. If you know how to convert traffic into cash, then this is an ideal scenario for you. You can charge for submission of links, in recognition of your marketing services, and soon your income will start to generate.

Directories Can Directly Earn You Cash:

Charging for links can be a good source to earn through your directory, but having a sound reputation and frequent traffic, are two pre-requisites which must be there. But you can also directly earn through your directory by getting paid for links if you have a good PageRank. This will be a win-win situation for you and other websites, as they will use your directory’s popularity to their advantage, while you will get paid.

Reciprocal Links – Tool for Earning and Increasing Relevancy:

Directories also allow users to submit reciprocal links, which are used to bring people back to your website. If your directory enjoys high ranking, then you will get more and more reciprocal links, increasing your income and improving the relevancy for your directory to have better chances of getting detected by a search engine.

Creating a Directory Is Easier Than You Think:

Creating a directory is much easier than most people perceive it to be. You can either do it by using HTML, while the task gets even more trivial, if you use an application like WordPad, FrontPage or DreamWeaver. If you have some good knowledge about scripts and their usage, then you can simply build a MySQL database to create a directory. There are many free scripts available online to create directories easily and instantly, so you can also resort to them if you want to.

Subject Matter of Your Directory:

It is also important to define the topics to include in your directory, as it will keep your mind clear. Most people post a variety of topics in their directories like Insurance, Finance, Employment, Travel, Politics, Games, and Fiction etc.

You can also use a more concentrated approach in order to attract a section of audience instead of making efforts to pull everyone. You can dedicate your directory to a specific field or topic, and then only post relevant content. It can immensely help you succeed in catching the attention of more people.

Unique Content Is the Order of the Day:

In order to increase your PageRank, you need to post original content in your directory, which is not to be found on other directories or websites. As the content posted in your directory will be originated from different websites; therefore, it cannot be called unique content.

To include unique content in your directory, you should regularly post articles written by yourself. You can even hire writers to produce quality content for your directory. This will increase the traffic volume on your directory and improve its popularity.

Pick a Compatible Webhost:

As you will be presenting your directory on a page that is hosted, so it is essential that you check with your web host for some options. You should get an account with a webhost, which will allow you sufficient space to store data. One such webhost is Hostgator.com, which offers a space of 50GB for a monthly fee of $7, while you can also open an account with more disk space. You can get up to 100GB of disk space to store data in return of monthly charges of $10.

You will find many webhosts on the web, and by comparing their fees and facilities, you can pick up the best which is compatible with the needs of your directory.

Building page rank for your website

admin    Google     Building, Page, Rank, Website

There’s an easy way to identify the PageRank™ of a website, and that’s to install the Google Toolbar.
PageRank is a measure of the importance of a webpage based on the number of links to that page from other websites.
The process of getting a website ranked high in search engines is known as backlinks.
This is a very important and deciding factor for a websites popularity and success.If your website gets more votes or links from different websites, the ranking of your website will fare better.

How to build links?

There are a lot of different ways to build links to your website from other websites:

Fishing with LinkBait Reciprocal Link Exchange News Article Submission Forum Posting Directory Placement

There are a range of websites around, which exist simply as directories with categories of links pointing to other websites. The directory submission technique on the search engines is one of the widely used and reliable techniques to attain business. Truly, these tricks work in the favour of your company giving you the required visibility and traffic. Tactics like blogging, forum posting, social bookmarking, article writing and press releases are some of the widest applied tools to generate traffic by the SEO’s.

This is a good way to build some fast, relevant links. Link building has a key role in higher search engine placement and generating good traffic on a website. If you are looking for a link building company (Directory Submission Service), which could help you in getting quality links, then DIRECTORYUM is one of the best human edited general web directory.

They have limited offer which include minimum 50 search engine submission free of charge.

Links are the currency of the Web, so it is important to have a plan in place to improve the number and quality of the links to your site from the outside. That is the idea behind link building.

Url is One of the Important Elements of SEO and Affects Your Page Rank

admin    Google     Affects, Elements, Important, Page, Rank

How important are URLs in SEO?

Importance of URLs from the SEO point of view is highly controversial question. In the hundreds of search engine algorithms is it an important one to be looked by the search engines? According to some SEO experts, placing keywords in the URL is vital for your website but highlighting your brand name in the URL is equally important. On the other side some SEO gurus never support keyword rich URLS while indexed by the search engines.

What exactly constitutes a search engine friendly URL?

There should be bit relevance between the URL text and the content on the corresponding webpage. This level of relevance between the URL text and the content on the corresponding webpage determines the page success on the search engine algorithm level. Relevant URLs seems informative to the web browsers and search engine spiders also supported by the search engine spiders. Targeting keywords in the web URL is a great idea to get higher ranking in the search engine results.

Keyword oriented Vs Brand Promoting URL

Does your URL should be keyword rich or it should be promoting your brand is a million dollar question. If you are using a keyword oriented URL it is definitely going to boost up your website at SEO level but it will be unable to promote your brand identity in the market. So what should be the best idea? A search engine friendly URL or a URL reflecting your brand name?

Your URL is the first step of your online presence used for you branding in the market. The URL should be catchy and appealing for the web users but it should be search engine friendly as well and it will be another advantage. While crawling the web pages search engine spiders also consider pages having the search term in the URL. So, search engine friendly or keyword rich URL will definitely be going to boost up your online business by ranking you top on the search engines.

All the major search engines do support the indexing of keyword rich URLs. Portion of the URL matching to the search query is always displayed in bold in the Google and Yahoo search engine results. Top 20 URLs is the search engine results are which contain the search string.

Some characteristics of the successful URLs are as follows:

Ideal URLs are short and simple. Shorter is always better. Short web addresses are always top on the popularity charts as they are easy to remember so the typing mistakes are least possible with short URLS.

A successful URL should be the descriptive one. The URLs should be a preview of your products and services.

A URL easy to remember always performs better as compared to the complicated one.

A successful URL requires a bit creativity to combine with the unique feature of simplicity and descriptiveness to display it in the first encounter. For example, a URL after your name or your firm’s name, may not-in the long run-be the best choice.