Dissecting Search Engine Optimization, SEO Tips from Green Web Hosting provider

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Dissecting Search Engine Optimization, SEO Tips from Green Web Hosting provider

Dissecting Search Engine Optimization:
Why Google, Yahoo and Bing = Web Success

How to get more visitors to your website, which can in-turn, increase profits.

Tips from your Green Website Hosting Provider

If you’re just starting out in the world of e-commerce and your looking for a green web hosting provider, welcome to the shark tank. The world wide web (W3) is the fastest growing, most competitive and most exciting marketplace in the history of buying and selling.

The world wide web is also the place entrepreneurs have the opportunity to actually build a successful business for just a few bucks. The W3 has changed everything, which is why you’re thinking of diving in.

Optimization is probably NOT at the top of your “to-do” list. But it sure should be.

SEO often makes the difference between web success and a “down in flames” scenario you don’t even want to think about.

Introducing the Search Engine

The first search engine was introduced by Yahoo in 1994 and as soon as Yahoo released this now-essential tool, search engine optimization began. Search engines, like Google (the 800-pound gorilla of search engines) provide the “address” of the web site that contains the information or products you’re looking for. Prior to 1994, we were all wandering around the web without a road map or an address book.

Today, simply type in a search query, using keywords, and Google, Yahoo, Bing and the other 4,000 search engines crawling the web, and you’ll see dozens of Search Engine Results Pages, or SERPs, offering suggestions for web sites that would interest you based on the keywords you entered into the search box.

The War Between Google and SEOs

Search engine optimizers (SEOs) somewhat understand how search engines evaluate a web site and their job is to manipulate the machine – to get search engines to rank their clients’ web sites higher in the SERPs.

The chances of a search engine user clicking on a SERPs link are much higher if that link is on page 1 of Google’s SERPs rather than on page 152. Think about your own use of search engines. When you make a search query, you look at the results found on the first few pages. When was the last time you drilled down to page 152 of Google SERPs? Never!

The reason is simple. The prime objective of a search engine is to deliver SERPs links that are relevant to the keywords entered into the search box. The more relevant the web site based on the query, the higher the web site ranks in SERPs.

Search engines employ top-secret algorithms – complex mathematical formulas – to assess what a web site is all about, to classify a web site within the search engine index and to deliver relevant SERPs to users.

If you type in “snow tires” into the Google search box and a bunch of SERPs listing knitting stores, sports memorabilia and health food stores appeared on Google’s SERPs, pretty soon you’d stop using Google because it was a waste of time.

On the other hand, if you type in “snow tires,” and find local retail tire stores, you can do some comparison shopping on prices, look for special sales and even print out a map to get to the tire store. When it comes to search engines, it’s all about relevance – how relevant are the search results based on what the search engine user types into the search box.

Positive and Negative Ranking Factors

Search engines use small snippets of code, called bots or spiders, that “crawl” a wide site to determine the topicality of the web site and how good that web site is in terms of relevance to the keywords entered by the search engine user.

Bots move through a web site looking for letter strings – the repetition of the same sequence of letters. So, if a bot finds numerous references to “snow tires,” the bot assumes the web site is about snow tires.

Now, it could be a tire store, research on snow tire performance, a national manufacturer snow tire web site, a PhD thesis on snow tires, but search engine spiders look for repeating letter strings to assess into which category a particular web site should be indexed or classified.

The natural inclination, therefore, is to use the words “snow tires” a lot. The more the better, right? Well, search engine algorithms are created to recognize what’s called keyword stuffing – the overuse of certain keywords and terms designed to attract the attention of search engine bots.

If you sell bananas on line, and every other word of your web site text is “banana,” search bots are programmed to recognize keyword stuffing and when it does, the web site ranks lower in relevance than the web site that provides helpful information on the purchase of bananas.

Linkage – the number of web sites that link to your web site – is another ranking factor. The more web sites linking in to your web site, the higher your web site is ranked. The thinking here? If other site owners link to a web site, they’re recommending it to their own site visitors, an indication of a really good web site.

There are dozens and dozens of ranking factors and endless debate on which factors matter most. Even SEOs – men and women who earn their salaries optimizing web sites – don’t agree on which factors have a positive effect on SERPs rank and which don’t, creating an endless debate.

Search Engine Bots Never Bought Anything

Okay, so now you’re thinking about search engine optimization and how to improve your site’s rank on Google’s or Yahoo’s SERPs, right? Well you should.

The better optimized your site is, the higher it will appear on SERPs. And SERPs drive a lot of traffic to a web site. In the case of many web sites, Google accounts for 60% of all visitors who visit that particular web site so ranking highly in Google SERPs sends visitors to your web site.

However, it’s important to remember that search engine bots never bought a thing. These computer code snippets crawl your web site, gobble up letter strings and index the pages of your web site.

They don’t buy anything, so even if your web site does rank highly on Yahoo’s search engine results pages, it doesn’t necessarily indicate that web success is within your grasp. On the contrary, you may rank highly for obscure, little-used keywords. If you own a hearing aid repair web site, you’ll see organic traffic only when search engine users type in “hearing aid repair” – and that’s not going to happen a million times a day, that’s for sure.

The Web Screen

Your web site consists of two key components – the HTML or XML code that actually creates the web site and the presentation layer or web site skin – the web site that humans actually see.

Think of a web site as a screen. Behind the screen are lines of code that search engine spiders see. Googlebots never see the other side of the screen – the presentation layer. That’s for humans only. However, humans never see the underpinnings of the web site – the source code – the lines of HTML code that create the look, feel and the structure of your web site.

This actually simplifies the process of optimizing your web site for search engine spiders. The code, crawled by spiders, should be optimized for spiders so these search engine tools accurately identify all of the content your web site contains.

On the other side of the screen – the presentation layer – optimize for humans. The color scheme, the type font, the navigation architecture and navigation bar – everything on the presentation layer should be deigned to appeal to humans. Bots never even see your pretty choice of colors or the cool graphics you had created. In fact, bots can’t read any web site element that has a graphic extension like jpg, gif, bmp or other non-text extension.

Balance Creates Web Success

The key to long-term web success is balance. That’s what search engines want so give it to them.

A good SEO copy writer can effectively work in the words “snow tires” up to 5% of the total site text – about the maximum you want before search engines slam you for keyword stuffing.

Also, play by the rules. The rules are laid out clearly by search engine developers and are available for any new web site owner to review. For example, some site designers might employ invisible text. How?

Place white text against a white background and it’s invisible to the human eye, though bots can still read it without a hitch. So, you might be tempted to place the search term “snow tires” in invisible type all over your web site.

Don’t. Bots, and the mathematical formulas that direct them, have grown more and more sophisticated over the years and if you get “caught” using any of these illegal tactics, you lose page rank, and your site may even be banned. You’re out of business.

Optimize your HTML code for spiders. Optimize the presentation layer for humans with credit cars and telephones looking for the closest place to get a new pair of “snows.”

Then, wait for the telephone to start ringing. It will – if you do it right.

Seo, SEO Services India, SEO Company, SEO Expert India, SEO Services Provider, Google Optimization – SEO Chat, Seo Wonders

admin    Google Optimization     Chat, Company, Expert, Google, India, Optimization, Provider, Services, Wonders

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How Can I Make Google My Default Search Provider In Internet Explorer?

admin    Google     Default, Explorer, Google, internet, Provider, Search

I am NOT using internet explorer 7. I do NOT want google as my homepage. I DO want it for my default search provider. When I type something in the address bar like “what is ice cream” it comes up as AIM search. I want it to come up as google search. I do NOT want it as my homepage cuz I know how to do that. THX!

What You Need To Know About Choosing an Online Insurance CE Provider

admin    CES     About, Choosing, Insurance, Know, Need, Online, Provider

Completing your insurance continuing education courses and receiving the required state credits you need is an important part of keeping your insurance license each year. Therefore, its important which online insurance ce provider you choose and what options they have available to you. A current study from Agent Media showed that 67 percent of people now obtain at least several of their insurance CE credits on the Internet. It actually is the best efficient choice, saving money on traveling and from losing time away from the office while you are being instructed in the classroom. Because of its growth in popularity, there are many Internet based companies now making online insurance continuing education classes available. How do you make a selection from all of these options to figure out who is the best insurance CE provider for you?

You should consider the following five questions before registering for your next course:

Does the supplier give you excellent quality, interesting coursework?

Online insurance CE courses should use the multimedia (such as audio, video and animation) ability of the Internet to make the most of the educational experience. The coursework should be created by well known professionals in the industry, should follow the necessary format, and should be accredited in all 50 states. Request a free sample course to be certain that the instructor meets these standards. Also, look at the provider’s class manual to be certain there are adequate choices of courses so that you can obtain all the training that is necessary from one source.

Does the provider keep track of your online course results and that of your employees?

For you to remain compliant, the results of your insurance continuing education courses must get into the right hands in a timely manner. Look for an insurance CE provider who will handle that for you without additional paperwork on your part. The whole idea of getting your required credits online is to make the process faster and more efficient, so make sure your provider will track all your courses automatically, inform you of the courses you still need to take, and report your results to state within two to three business days (as allowed by your state’s licensing board). You should also immediately receive a Certificate of Completion when you pass a course, so you’ll have proof in-hand when needed. These services should be available to you at no additional charge.

Are the courses flexible enough to fit your schedule?

Online learning has made it possible to take your insurance CE courses anywhere and anytime you have a web connection, but sometimes it’s still difficult to find the time to sit down and complete a course in one sitting. Look for an online insurance CE provider that allows you to save your sessions and pick up where you left off, so you can truly work at your own pace.

Can you re-take courses without additional charges?

Once you have paid for a course, you should be able to review it as many times as you want without being charged again. You should also be allowed to re-take the exams as often as you need to pass the course and earn the credits.

If you are going to be away from your computer, can you take the course material with you?

Just because you are taking a web-based course, you need not be tied to the computer the entire time. Look for a provider that will allow you to print out pages from the course material for later review. Also, your provider should allow you to download the audio from multimedia courses. These audio downloads can be saved like a podcast to your MP3 player for even more flexibility. You can review the information while on the road, exercising, doing housework — anywhere you can use you iPod.

The emphasis of insurance continuing education is to make sure you stay abreast on all the current news in insurance services and regulations. When you receive the best possible training, both you and your clients will reap the rewards. Finding a high quality, accredited online continuing education partner is the first step in maximizing the benefit to your business, and it’s worth the effort to do your homework.

Are You an Insurance Professional? Learn How an Online CE Provider May Be Right for You!

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Like many other service professionals, registered Insurance agents and adjusters are required to stay up to date with the latest rules, regulations, and best practices of their industry through regular Insurance Continuing Education (CE) training. While each state has its own unique licensing requirements, all states require some level of periodic Insurance CE to maintain a license in that state.

Each state’s insurance licensing board usually requires a number of continuing education credits be attained every two years.  The training provider must be certified to teach in the state in which the insurance agents are licensed.

The insurance professional now has a couple of options in regards to how they receive their training. In the past training followed a traditional approach; a classroom setting in which a lecture is given and an exam taken.  Once the exam is passed the results are sent to the state’s insurance licensing board to be recorded.  When the trainee has completed sufficient credits by the deadline, they receive their license renewal for another two years.

There are certain advantages gained by learning in a classroom environment.  Most everyone went through school in a similar learning environment and so it is a familiar venue.  Insurance agents and adjusters can meet each other, network, compare notes and discuss the lecture. There are some disadvantages to this learning model, however which include:

The costs associated with this kind of training are high due to the need to rent classroom space and hire a professional trainer, as well as the associated travel and lodging costs.

Most classes are offered during the week during business hours, causing lost productivity.

Completed course credits usually need to be reported by the trainee to the licensing board.

Insurance is a very competitive business.  Time away from the office may result in lost opportunities or a backlog of work which needs to be attended to.

Online insurance continuing education provides a number of benefits which address the shortcomings of traditional classroom training. Some of the advantages include the following.

The cost of training is lower than a classroom based course.  Often it is a percentage of the usual cost.

Training can be undertaken at any time of day or night.  One is not locked into being present at any particular time, allowing studying to take place when their schedule allows for it.

Students can traverse the course materials at their own pace.  Lessons can be revisited until all concepts are understood.

Several online providers allow test retakes at no extra charge.

Insurance professionals who are licensed in more than one state can receive their accreditation all at once.

Many insurance CE providers report achieved training credits to the licensing board automatically, in the states where this is allowed.

Individual insurance CE deadlines are mailed to the license holder as a reminder to complete their licensing requirements before the deadline occurs.

Insurance companies that sign up their employees for training can keep track of training requirements and monitor the licensing status of each employee through a web interface.

Online training courses are typically delivered via slide presentation using a computers web browser. Most people know how to use a web browser and therefore require no additional training.

Some online Insurance CE courses now provide multimedia support that augments the presentation slides. Insurance professionals should choose an online Insurance CE provider that includes audio training as a complement to on-screen slides. For example, the audio can be downloaded as a “podcast” and the insurance professional can listen and learn while driving to an appointment.

If you are an insurance professional and are considering using an online provider to complete your insurance CE, you may be able to find special deals that offer unlimited courses for a fixed price.  This can save you a lot of time and money, not to mention the convenience of being able to study at the location and time of your choosing.