Google Is About To Shake Again: Part 1

admin    Google     About, Again, Google, Part, Shake

Back in the summer of 2004, Google forced uproar within the
internet community. Thousands were affected by having been
dropped from the search engines totally and some even
experienced being banned by the Mega-Search Daddy.

Well, like all quakes there will be tremors to follow. According
to Google’s latest shake is the filing for a US patent
20050071741 on March 31, 2005. And, again this time the shake
will prove devastating for some unsuspecting long term
grandfathered sites.

Not only has Google made it apparently clear that it will
eventually “flush” the old to invite the new but, Google has
also revealed its criteria on what was acceptable and not
acceptable with the current linking strategies commonly used.

Since Google is largely focused on their new algorithms that
effect linking, there are a few things you should know.

1.Reciprocal links will now only carry weight towards page rank
if the link is relevant to the theme of your site. In other
words, if your site is about cookbooks, don’t get caught linking
back to a site about gun cases. That might be tempting if you
have a page that displays recipes for venison but, Google will
probably not make the connection.

2.Links either back linked or forward linked are now given a
history data algorithm. This means that old or stale links that
have not been maintained as fresh and updated information will
be penalized. Dispose of broken or dead links. Rotate newer
updated links to the top of their perspective categories within
your linking directories on a monthly routine bases.

3.Anchor Text now has its own score as well. When reciprocating
links it is no longer acceptable to Google to have too many
backward links using the same key phrase. This is now considered
“Anchor Spam”. Vary your anchor text using several different
pertinent key phrases matching the theme of your site.

4.The use of Third party Link Exchanges are now under their
radar. Make sure your Link Directory is hosted on your server
and not by a third party. All links should be relevant to your
site theme. Organically grow your link directory; using
artificial link injection will get you flagged.

Traffic Nodes are and how always been within the good guidelines
of all search engines. To find out what Traffic Nodes are and
how to create one go to

http://www.traffic-n-more.com/node/index.html.

Top Twitter Promotion tips for your Business – A Twitter guide by Position2 – Part I

admin    Twitter     business, Guide, Part, Position2, Promotion, Tips, Twitter

Author and technologist Nicholas Carr says, “Twitter is the telegraph system of Web 2.0.” The New York Times has mentioned that Twitter is one of the fastest-growing phenomena on the Internet. Only a few brands skimmed off profits from Twitter and others just tweeted about some direct marketing stuff. However, there are numerous ways you can leverage Twitter for your business and improve your bottom line. Here is the one-stop Twitter guide for business.

Get started with the Twitter Guide

1. Create a Twitter account
2. Make sure, that you have selected a unique vanity URL for your Twitter account
3. Upload an image and customize your profile image using this tool: http://walterhiggins.net/projects/twixenate.html
4. Include a link to your corporate website
5. Promote your Twitter presence on your corporate website, client emails, etc.

SEO juice – Recently, Google started indexing tweets; these tips could help you optimize your Twitter account.

6. Include your brand name as the title of your profile
7. Use the Google keywords tool and shortlist important keywords relevant to your products
8. Include those keywords in your bio
9. Use keywords in the first 30 characters of your tweets in order to be optimized by Google
10. Get re-tweeted and increase backlinks for your content

A “following” strategy – This will help you to connect with your target audience.

11. Identify your target audience based on their interests
12. Use hashtags “#” (Hashtags are a community-driven convention to add additional context and metadata to your tweets) to search for your target audience using this tool: http://wefollow.com/
13. Use more directories for search such as: http://www.twellow.com/,http://justtweetit.com/ etc.
14. Follow the influencers in your industry using this tool: http://www.twitalyzer.com/

Identify local Twitter users or tweeple – If you are a company that serves only a particular location, networking with local tweeple will add more value to your business.

15. Follow influencers in your location using this tool: http://twitterholic.com/. This tool lists all the influencers on Twitter, based on the number of followers and location.
16. Enter keywords relevant to your product and use the “near this place” option in Twitter’s advanced search to identify tweeple who are interested in your product
17. Search for tweeple near your location using this tool: http://www.tweepz.com/
18. Network with local tweeple by searching for them with hashtags, using this tool: http://localtweeps.com/

Top Twitter Promotion tips for your Business – A Twitter guide by Position2 – Part II

admin    Twitter     business, Guide, Part, Position2, Promotion, Tips, Twitter

How to make your tweets effective

· If you prefer Web tweeting, use this tool: http://twitzap.com/ for advanced features
· Download Tweetdeck for more power tweeting from your desktop
· You can add additional Twitter accounts in Tweetdeck and control them using a single application
· Schedule important tweets in advance using this tool: http://www.tweetlater.com/
· Use: http://cotweet.com/ for collaborative tweeting

What to tweet on – Starting and joining the right conversation(s) will give you more exposure.

· Post tweets based on the interests of your followers
· Search for topics relevant to your product(s) and talk to influencers
· Use hashtags to power the conversation
· Post tweets about useful links and articles
· Use: http://happn.in/ to talk about the trends in your locality.

Twit research – Twitter is a good source for market data as prospective customers are present there.

· Finalize the sample size of the search.
· List hashtags relevant to your research objective
· Get secondary data for your research based on hashtags by using this tool:http://twubs.com/
· Analyze hashtags relevant to your research using this tool: http://www.trendrr.com/

Get feedback –As Twitter is a real-time medium, organizations use Twitter to get direct feedback from customers.

· Get feedback from customers and other tweeple by replying and directly messaging them
· Use hashtags to organize the feedback
· Get feedback from local tweeple using this tool: http://nearbytweets.com/
· Use: http://twtpoll.com/ to conduct a simple survey in Twitter to get real-time feedback
· Post new product screenshots in http://twitpic.com/ and get instant feedback from your followers

Twit hiring – If you are looking to hire people for your organization, Twitter is another source to find the right talent.

· Search for job seekers near your location using advanced search features in Twitter public search
· Use hashtags in your tweets to reach active job seekers
· Post tweets to announce benefits such as perks, allowances, etc. for the job(s) you offer
· Use: http://twitpic.com/ to share corporate events to show job seekers your organization’s work culture
· You can also use Twitter to conduct background checks on employees by using the Twitter advanced public search.

Tweetup – “Is an organized or impromptu gathering of people that use Twitter.” Tweetup is an excellent platform to promote products among local Tweeple.

· Search for a Tweetup near your location using: http://nearbytweets.com/
· Organize a Tweetup in your locality using this tool: http://www.twtvite.com/
· Pitch for influencers in your location by attending Tweetups.
· Give away promo codes to attendees in the Tweetup to spread your product virally.

Follow your competition – This can give you insights on what your competitors are working on.

· Follow your competitors on Twitter.
· Use Twitter public search to get more insights on competitors’ activities
· Analyze their Twitter account and follower patterns using: http://tweetstats.com/
· Compare your network statistics with competitors using: http://twitter-friends.com/

Google Traffic Report Card-Does Your Website Pass? Part 1 of 7

admin    Google     CardDoes, Google, Part, Pass, Report, Traffic, Website

This is part 1 of a 7 part series that examines the 7 factors of
incoming links that Google considers when choosing a spot for
your website in it’s SERP’s.

Why incoming links? First because these are what Google places
the highest value on. But, all incoming links are NOT created
equal. This 7 part course looks at the kinds of links Google
values when “rating” your website in the SERP’s. Each type of
link discussed is important to your overall link strategy and
consequently your free traffic levels.

The first factor is of course the anchor text used in your
incoming links. The importance of the keywords used to link to
your website are more important to Google than the content that
is actually on your page. You can generally use anchor link text
with your keywords and not even have the keywords on the page
and still get a good ranking in Google for that term if enough
incoming links have that keyword pharse in them.

If you’ve heard of the phrase “Google Bombing” then you know
what I’m talking about. Basically it’s when a set of webmasters
or blog owners decide to get a page ranked for a certain term
and all leave links back to the selected site with the keyword
phrase that they want that page to rank for.

The most notorious example of this is the “bombing” done by
several blog owners to the George W Bush biograpby page. Several
bloggers left links to the page containing the keyword text
“miserable failure” and consequently this page turns up as the
number 1 result in Google for the term, even though the words
don’t appear anywhere on the page.

The “Google Bombing” was done by at most a few hundred links
with this link text pointing to the page. Though more links
would probably be necissary for a more competative term. Still,
it goes to show how important link text is to the rankings of a
page.

Google Bombing is nothing new. But what many people don’t
realize is that Google places more relevance on the anchor link
text that it finds when it first discovers a link to your
website. Each consequent link either adds value to that first
impression or subtracts from it.

Many times you can control which link google finds first just by
knowing where google goes regularly (like on a daily basis) and
effectively placing your link in it’s path. This is called
“baiting” the google bot to visit your website through this link.

Each link you place after this initial link should further show
google that their first impression (or the first keywords it
discovered that linked to your website) was and still is
correct. Each subsiquent link is a “vote” so to speak to
validate Google’s original impression of what your website is
about.

Placing that first link to be found by Google is only the first
step, but a very important one. Choose your anchor text keywords
carefully. Each incoming link you place after this one should
serve to validate this first impression. Part 2 will discuss the
appearance and disappearance of links over time and how they
effect your traffic and search engine placement.

Part I: Linking Practices That Will Hurt your Search Engine Rankings

admin    Google     Engine, Hurt, Linking, Part, Practices, Rankings, Search

Quality linking practices are encouraged by the major search engines as an acceptable way of improving site popularity, website traffic and help contribute to higher search engine rankings. As a webmaster you must be wary of engaging in poor linking practices that have the potential to strip your website of its ranking status on the major search engines Google, Yahoo and MSN.

In this two part Article Series we will firstly discuss those linking practices that will find your website penalized by the major search engines, with the most current controversy over ‘paid links’. Google has recently penalized several sites with ranking drops for violating its quality webmaster guidelines by selling paid links. This penalty can also be applied to those sites displaying ‘paid links’ that are considered spam or of low quality by the search engines and provide users with a poor browsing experience.

Not all paid linking will be penalized, the current focus tends to be on those links that are primarily being used to manipulate search engine rankings. Purchasing paid links may also affect your rankings if the originating site selling the links is considered to be a ‘bad neighborhood’ site by the major search engines, your site’s rankings can be affected by association. As a general rule, avoid companies selling links who are promoting paid links that are ‘hard to detect by a search engine’ and with the recent increase in the reporting of paid links to Google, their ranking algorithms are being adjusted to detect such paid links.

The advice from Google on paid links is that it’s okay to promote paid links that are aimed at increasing website traffic but are not being used to manipulate search engine rankings. If you are using paid links:-

• Add a ‘no follow attribute’ to the linking info (see Google for more info on how to do this).

• You can also redirect the links to an intermediate page that is blocked from the search engines with robots.txt file.

• Clearly define paid advertising links on your site to the search engines ie. with a ‘sponsored link’ title heading.

Another linking practice that is discouraged by the major search engines is using Link Farms to artificially increase a site’s link popularity. Link farms are usually classified as a website or web page that displays a series of links to other unrelated sites and displays no content of real value or interest to site visitors. These types of links pages are usually created by automated software programs and services. To avoid being caught linking to a ‘link farm’ vigorously check all link exchange requests and the reciprocal URL location of your link on their site. Link farms will be obvious in nature as no actual web content will be present for site visitors except links and often the link exchange will be represented as a ‘3 way link’ exchange.

‘3 Way Linking’ has been an emerging trend over the past 12 months and is designed to quickly boost the search engine rankings and online presence of the requesting link partners site by anonymously building link pages that have no direct link to them so that they can’t be penalized by the search engines for deceptive SEO practices. 3 Way Links are of little or no benefit to your site or your linking campaign as typically the third party site that your link is located on has no content relevance to your own site or worse still it is just a ‘link farm’. Once again your site’s search engine rankings can be penalized by association.

Check link exchange requests carefully as often 3 way linking practices are hidden in the link request, in some cases you may agree to a link exchange with a site whose content is similar to yours only to find that when the link exchange is completed that your link has been placed on a third party site. Often the site requesting the link exchange does not even have a links page set up on their site. 3 Way Links can also be represented as ‘triangular link exchanges’.

The final linking practice we will look at is ‘Cross Linking’. Excessively cross-linking sites of unrelated content can and will violate the quality webmaster guidelines of Google, Yahoo and MSN. This linking practice is generally used to artificially increase the number of links to a site and link popularity with the main aim of manipulating the search engine rankings. Even if you are the owner of multiple sites it is unwise to cross link them if the content of the sites is unrelated.

I came across a prime example of cross-linking recently when analyzing a potential new client’s site for SEO & website marketing recommendations. What I discovered was that their existing SEO provider had excessively cross-linked their site to all their other clients sites under the disguise of ‘site map’ pages which were not only numerous in quantity but also keyword stuffed. This practice has somehow gotten past the ranking algorithms of Google and Yahoo most likely because the pages were being represented as ‘site map’ pages however the site had been penalized by MSN with no rankings showing whatsoever.

The only way of bringing up the site on MSN was to type in the site’s direct URL address. The site owner was completely unaware of this breach which was explained away by this SEO company as the search engine results for MSN being inconclusive on the day they were searched for reporting purposes. To a novice, this explanation probably seems viable – so website owners be wary and don’t be afraid to ask questions as to why your site is not receiving rankings in at least the top 10 pages of the search engine results for Google, Yahoo & MSN especially if you are paying for professional SEO services. Avoid automated software being added to your site primarily for SEO purposes, organic search engine results are certainly achievable without the application of automated software which usually displays web pages of lower quality than your main web pages and certainly be wary of site maps being developed for your site in the format I have described above. These are generally placed in the footer of your home page with the words site map preceding them, followed by an A – Z listing of site map web pages. This doesn’t apply to software added to your site to record site statistics for performance analysis.

Positive linking practices will be discussed in Part 2 of this Article Series.

© Rosemary Donald, Rank1 Website Marketing 5th November, 2007

www.rank1websitemarketing.com

Internet Marketing Beginner’s Guide – Vol.2 Get Training Part 4

admin    Google     Beginners, Guide, internet, Marketing, Part, Training, Vol.2

So far we have covered two free ways of going about obtaining internet marketing information that you can use to train yourself, or preferably supplement a more structured training method.  Here we will continue in this vein and explore another free source of information. 

Unless today is the first day you have ever seen a computer you probably use this tool every day.  It is the gateway to the internet and if it isn’t already it will quickly become the most used icon on your desktop.

Google
Google is like your all access pass to the never ending chaos that is the internet.  You cannot even use the internet or access any of its information without Google’s help.  Of course there are other web browsers, the most prominent being Yahoo, but Google has quickly become the undisputed champ of search engines and they won’t be slowing down anytime soon.

There is tons to be said about using Google as a marketing tool.  From SEO, to Adwords, to Adsense, to Google Slap, to Feedburner, to Blogger, Google has their fingers in a lot of stuff.  But for the purpose of this article we are just going to be exploring how to utilize Google as a method of seeking out relevant information for training purposes.

Pros
As you start to become more familiar with internet marketing jargon Google will quickly become your best friend.  At times the internet can actually seem like a small place if you do not really know what you are looking for.  Typing in several generic terms that are relatively the same such as internet marketing, online business, work at home, will yield relatively the same results and may leave you discouraged about ever finding information you can use.

But once you know what to search for and you have some specific questions with specific key words Google begins to open up and share its secrets with you.  There is just so much quality information out there on the web.  As you learn about certain concepts, take what you’ve learned and start doing some targeted searches to find more information and fill in the holes.  Of course if you are involved in a quality training program you will want to get as much as you can from that source first and only search elsewhere when necessary, which if it’s good training, shouldn’t be too often.

Cons
Quality websites can sometimes be hard to come by.  It is not unusual to do a search and come back with hardly any results, non relevant results, or sketchy websites that you are hesitant to even click on. 

Always check the URL under the title and description of each search result.  You do not want to click on a site only to have viruses downloaded on your computer.  Sometimes there is nothing you can do about it.  The title and description sound like exactly what you are looking for but when you click the link you get redirected to somewhere you did not want to go, or worse are infected with malware. 

For this reason, if you are going to be doing a lot of searching on unfamiliar sites looking for new information, you should at least have a descent antivirus program installed like Webroot Antivirus or else only click on sites you recognize and trust.  In fact, that may be the best way to go even if you do have an antivirus program just to be safe.  You can usually tell when a site might be problematic by checking out the URL and description text, but it’s better to be safe than sorry.

How to Increase Google Pagerank – Part 1/2

admin    Google     Google, Increase, PageRank, Part

Google PageRank has become one of the most important measurements when users are checking a sites authority on the web. To increase google pagerank, you must first understand how Google assigns page rank to each site. Increasing your Google PageRank will not happen overnight. It requires a lot of time and effort. So lets dig in and find out how you can increase Google PageRank for your site.

Quick Overview

Before I get into explaining how you can increase Google PageRank for your web site, let me first explain what Google PageRank is. PageRank is a tool (Ranking) system that was developed by Google to rate each site. Ratings of 0-10 is assigned to each website by Google using a very complex algorithm. 0 being the lowest ranking, and 10 being the highest. (e.g. Google.com has a PageRank of 10). You will also come across sites that have “Un-Assigned” Google PageRanking. This means that either the site has just been established and not indexed by google, or that the site has banned by Google.

The Algorithm used to assign PageRank are very complex and can not be cracked, however most experts do agree that Google PageRank uses back links as a major variable in the complex algorithm used to assign PageRank to a web site. Keep this in mind, because this is very important.

Back Links

As I mentioned, Backlinks plays a major factor when Google is assigning a PageRank for a site. A back link is when a web site uses “a href” to link back to your site.

So for example, you have a blog that talks about new hard drives on the market (harddriverus. com). Your friend has a blog on new web cams. Your friend mentions new hard drives ask his readers to check out harddriverus.com and puts a link in his posts. Congratulations, you just got a external backlink. ( Internal backlinks are just as important as external backlinks, however external backlinks weight more in Google’s algorithm than internal links. This doesn’t mean it’s not important to establish some internal links for your web site.)

Page Rank is almost like a voting system. Every time another website gives you a back link, Google counts that as a vote. The More back links you get, the more votes Google counts towards your site. Now, it does get a little bit more complicated. Not all votes are made equal. Some votes have more weight than others. We will get into that shortly.

So, a quick re-cap, Page Rank algorithm is complicated, however experts are in agreement that Back Links plays a major role is the assignment of PageRank for each web site. Back Links is described as a voting system. The more back links you receive, the more votes are counted for you by Google.

In the second part of “How to increase Google PageRank” I am going to talk about how Google Weighs each vote, and how you can take advantage of that, and how you can increase Google PageRank for your website.

Five Ways to Promote Your Business Online — Part V: Sitemaps & How They Can Improve Your Website Rank

admin    Google     business, Five, improve, Online, Part, Promote, Rank, Sitemaps, They, Ways, Website

What Is a Sitemap?

A sitemap is a page or group of pages that maps your site for users and “search engine spiders,” or “robots.” A sitemap is a list of internal links to user-accesible pages on a website. Think of it as a roadmap for your visitors. Sitemaps increase you site’s usability by clarifying its navigation structure. An XML or ROR version of a website’s sitemap is often kept in the root directory of the site for submission to search engines.

How Can a Sitemap Help Your Website’s Page Rank?

As stated above, and XML or ROR version of your web’s sitemap is kept in the root directory. Search engines use your sitemap.xml or sitemap.ror to quickly index the pages on your site. (You can customize the sitemap so that certain pages are not indexed.)

A sitemap does several things to help make your website noticeable to search engines:

A sitemap tells search engine spiders what pages of your site to index.

A sitemap tells search engine spiders how often to check your website for changes.

A sitemap makes your page more “search engine friendly,” which can help to improve your site’s page rank.

Web design tools like Adobe Dreamweaver can help you create a sitemap. Another alternative is to use  a free tool like XML-Sitemaps.com. This site creates a an XML, ROR and HTML sitemap that is Google friendly. All you need to do is enter your website’s URL and press the start button. It crawls your site and generates your sitemap. All that is left is for you to download the sitemaps it generates and upload them to your website’s root directory for the search engine to find. One thing to note is that the XML or ROR version of your sitemap is designed for search engines. For human visitors, use the HTML sitemap.

Remember, you want your site to attract attention to your business. Don’t let poor navigation and the lack of a good sitemap detract from your customer’s experience.

Important Ranking Factors ? Part 1 of 2

admin    Google     Factors, Important, Part, Ranking

If you have a website, you are probably trying everything in your power to get the best possible rankings in the search engine results pages (SERP’s). It can seem like a long, arduous process, and that is exactly what it is. Great rankings in the search engines do not happen overnight, but with time and diligence, you will start to see results.

This is the first of a two part series dedicated to the important ranking factors. This particular article is devoted to on page optimization. This is based upon years of knowledge and information available from Google. While the requirements and requisites seem to change frequently, at this time this is the most up-to-date information available.

Keyword Usage in URL, Domain Name, and Title Tag

While this may not be possible if you have an existing site, it certainly should be a consideration for new sites. Develop your keywords before you develop your site so you can effectively incorporate these into your domain name. Try to include your primary keyword as the first in the URL, but second will be effective as well. Keywords should be included in your title tag and as close to the beginning as possible. Your title tag should between 10 and 60 characters and with no special characters.

Keyword Usage in Keyword Meta Tag and Description Meta Tag

The description meta tag is used to show the theme of your website. Ideally, it should be less than 200 characters. While Google does not rely on this tag any longer, it will often use it. Keep it to less than 10 words, if possible.

The keyword meta tag consists of keywords that must appear somewhere in the text of your website. If these keywords do not appear, Google may penalize your website’s ranking for not being relevant. No single word should be in the keyword meta tag more than twice or it might be considered span. It’s reported that Google does not use this tag, but other search engines do.

Keyword Density, Font, and Bolding

Five to twenty percent keyword density is recommended. However, the higher the density, the more likely a website will be penalized for being too “spammy.” Placing your primary keywords towards the top of the page, in large, bold font will help with search results as well.

Internal Links

The links you list to other pages on your website should contain keywords in your anchor text. Try to use hyphenated keywords if necessary, but only through the use of one or two hyphens. Make sure the links are not broken on your site. These links should resemble a tree like structure and should not go more than four clicks deep.

Outgoing Links

It’s very important that you link only to good, reputable sites. Link can go bad very quickly and it’s your responsibility to make sure that your police your own links. Link farms or similar sites can quickly create a trust issue with Google, resulting in penalties. Google also says to limit the number of outgoing links to 100; however, many people feel this is not issue.

Fresh Pages and Links

It’s important to update the content on your website. Google seems to appreciate fresh pages and the spiders will continually search your site. Also, creating new links will help as well, but it is also important to keep the older links active as well. Newer pages of an older site will get more recognition than pages that were develop when the domain was created.

These are some of the most important on page ranking facts that Google and other search engines use to determine where your site will end up in the search engine results pages.

Meeting Customers on Their Own Terms…their Search Terms (part 2)

admin    Google     customers, Meeting, Part, Search, Terms, Terms...their, their

The Relentless Art and Sweet Science of Keyword Selection

Optimizing a website means deciding what keyword phrases (KPs) you want to compete on and then weaving those keyword phrases into the copy and metatags of your website’s critical pages. A search engine, like Google, will compare the keyword phrase of the searcher with the content of gazillions of web pages, find the pages that have the most matches, further evaluate each matched page by looking at inbound links, determine which page is the best match and then rank accordingly in the search results. Success in this process depends upon you researching and selecting the best keywords possible to compete on!

Two points need to be emphasized here: 1) you decide what is important

SEO performance of keywords. Choosing the best keywords for B2B search engine optimization, and measuring your progress.” />Seo, Search Engine Optimization, B2b Web Marketing, B2b Internet Marketing, Best Keywords, Search Metrics, Seo Measurement” />

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Home Page > Computers > Meeting Customers on Their Own Terms…their Search Terms (part 2)

Meeting Customers on Their Own Terms…their Search Terms (part 2)

Posted: Nov 17, 2007 |
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<br /> <h1>Meeting Customers on Their Own Terms…their Search Terms (part 2)</h1> <p> </p> <p><strong>By: <a href="http://www.articlesbase.com/authors/john-rasco/38794" title="John Rasco's Articles">John Rasco</a></strong></p> <p> <br /> <!--articlecontent--> </p> <p><strong>About the Author</strong></p> <p> </p> <p>Specializing in marketing technology-based companies since 1987, and active in Internet marketing since 1992, John Rasco’s skills as a marketer, team leader and strategist are key to successful client engagements. Founder of Brand X Austin and <a href="http://www.refreshweb.com">RefreshWeb</a>, a national <a href="http://www.refreshweb.com/b2b_web_marketing.php">B2B web marketing agency</a>, John has an entrepreneurial gene, a creative bent and a passion for challenging projects.</p> <p class="tracker">(ArticlesBase SC #261383)</p> <p> </p> <p>Article Source: <a href="http://www.articlesbase.com/">http://www.articlesbase.com/</a> – <a href="http://www.articlesbase.com/computers-articles/meeting-customers-on-their-own-termstheir-search-terms-part-2-261383.html" title="Meeting Customers on Their Own Terms...their Search Terms (part 2)">Meeting Customers on Their Own Terms…their Search Terms (part 2)</a></p> <p> <br />

The Relentless Art and Sweet Science of Keyword Selection

Optimizing a website means deciding what keyword phrases (KPs) you want to compete on and then weaving those keyword phrases into the copy and metatags of your website’s critical pages. A search engine, like Google, will compare the keyword phrase of the searcher with the content of gazillions of web pages, find the pages that have the most matches, further evaluate each matched page by looking at inbound links, determine which page is the best match and then rank accordingly in the search results. Success in this process depends upon you researching and selecting the best keywords possible to compete on!

Two points need to be emphasized here: 1) you decide what is important