Using Google Insights for SEO Campaign Part 1

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Using Google Insights for SEO Campaign Part 1

If you use innovations in your search engine marketing plan, then it will help you derive maximum profits from your SEO activities. You cannot plan any search engine marketing strategy without learning more about Google because it can offer you some of the great tools which will further help you improve your online presence. Ideally, your main goal should be to gain maximum returns from your investment and for this you need to have more traffic to your website. You can get more traffic to your website by incorporating some innovative elements in your search engine optimization plan. For your SEO benefits, you must learn about the new tools offered by Google as these tools will help you focus more on your search efforts. When you launch any search engine marketing campaign, your main aim is to get the most of it and now you can do this easily with new Google Insights tool which will help you target your campaigns effectively. If you are already using Google Trends, then you can also try out Google Insights because it has come up with advanced features. As a smart SEO professional, you should try and use this tool as it can be an important tool for advertising. Your main aim should be to strengthen your plan and for that you have all the support from Google. If you want to analyze different databases simultaneously, then you have to incorporate Google Insights in your search engine optimization efforts. Your data can be compared by search terms, location or time ranges and can easily be split into different categories and other Google properties as per your requirement including image search, product search and new search. If you want to get to know the results from your search phrase, then you can use Google Insights to know which highlight searches have received significant growth in a given time. Your search engine optimization efforts will reap more benefits for you only if you are using Google Insights as part of your SEO plan. If you are looking forward to analyze the data for any of your search term in June 2010, then it will be compared to the same period in May 2010. You cannot afford to compromise with your search engine optimization efforts and for that you need to build your interactions with Google so that you can get to know which search phrase will work for your SEO benefit. When you know the performance of your search terms through Google Insights, you can use it to make your Search Engine Marketing better than before as then you will come to know what all to include or exclude.

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Importance Of Google Webmaster Central Part 1

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Importance Of Google Webmaster Central Part 1

Making use of new SEO tools is a great way to ensure a successful search engine optimization campaign. Especially for the new entrants, learning new SEO techniques can be of great help in order to build a successful website. SEO professionals should always be open to the new changes in the field of search engine optimization so as to work for a better business. If the companies master Google Webmaster Central, then the whole process of search engine optimization will be streamlined with this one of the best SEO services. This important SEO tool offered by Google is surely going to benefit the companies in enhancing the user experience along with reaping higher returns from the process of search engine optimization. Google has always been a great support for all the companies who are interested in launching effective SEO campaigns and this time also this new and innovative tool is going to take the practice of search engine optimization to an altogether different height.

The first and the foremost thing to master Google Webmaster Central is to verify the website. The companies can easily undertake this verification process through HTML file or a meta tag and can get the search engine optimization process going. While doing this, companies might notice that each subdomain is treated separately and with the help of SEO services, this verification can be done easily and accurately. Once the verification procedure is over, the companies will have enough information on keywords, links, popular searches and other significant factors. As part of SEO plan, companies must take advantage of the following features.

* Crawl error reports – Crawl error reports can be extremely useful for the companies in strengthening the process of search engine optimization. Through this report, companies can identify and locate all the highly-linked web pages that have been abandoned.

* Robots.txt testing tool – It is important to ensure that through search engine optimization plan, access to certain pages is not denied otherwise it will have affect on the user experience.

* XML sitemaps – The Google Webmaster Central tool will help the SEO professionals build sitemaps which is beneficial for search engine optimization. Companies should break the sitemaps into various categories like images, product-level pages, category-level pages, video, mobile site and others. This categorization can be helpful for trouble shooting in the future.

* Internal and external link reports – If the companies understand the link structure of the website, then it becomes easier to leverage search engine optimization. Firefox SEO Link Analysis Plug-in can be of great help in checking for page rank and other missing links.

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Google AdWords Basics Part Two – Writing Ads in AdWords

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Google AdWords Basics Part Two – Writing Ads in AdWords

INTRODUCTION

This article discusses exactly how to use AdWords, i.e. how to create ads and how to optimize them for AdWords. All the information herein is pertinent only to Google AdWords, and not necessarily to other Pay Per Click (PPC) advertisers such as Yahoo or MSN. I do all my current advertising with Google AdWords, because Google rewards you for providing relevant content, i.e. the more you know what you’re doing, and the higher the relevance of the ads you place, the cheaper Google will allow you to advertise for. If you know what you’re doing, Google is the place to advertise.

HOW ADWORDS WORKS

For anyone who doesn’t know the very basics of how Google AdWords works, I will explain (for technical aspects and common AdWords terms, see my other AdWords Basics article). You, the user, place an ad with Google. You write out a few short lines of what you’re promoting, specify your keywords, and link your ad to the page you want to send people to. Google places this ad on the right hand side of its page when someone searches for your keyword. If you have no idea what I’m talking about when I say “keyword”, read my article “Keyword Analysis (Search Engine Optimization) In Internet Marketing” which explains the basics. Essentially though, a keyword is a word or phrase being searched for on Google which will trigger your ad to appear.

NOTE: In “Keyword Analysis (Search Engine Optimization) In Internet Marketing” I write about keywords pertaining to organic listings (“organic” means the listings which or not paid for, i.e. the results directly under your search, not the ones on the right side of the page on Google). The basics of keyword analysis is the same here, but the section where I talk about determining your competition for each keyword is irrelevant, because there I am talking about your competition for organic listings, not in the paid listings, so ignore that part.

HOW TO WRITE AN AD

So, let’s begin with an example of a simple ad in AdWords. Let’s say you want to sell guitars. First, create a Campaign in AdWords called “Guitar”. The title of the Campaign is not super important, but at least make it something related to what you’re selling. Next you want to title your Ad Group. The title of the Ad Group is very important, and is relevant to all the keywords you’re going to add to your Ad Group. Your Ad Group title is important, because it will be the base keyword for all your keywords. To explain, let’s say I want to sell Gibson guitars. My Ad Group title will be “Gibson Guitars”, and every keyword that I now add to this Ad Group will contain the words “gibson guitars”. This is because as I said above, you will do better with Google Adwords if your ads are relevant. For your ads to be relevant, you want your Ad Group title in the title of your actual ad. If all of your keywords contain your Ad Group title, then at least part of each keyword will be in your actual ad title. This is very important to Google. Your relevance will go way up in Google’s eyes if the term that a person is searching for is in your ad title. For more on relevancy in AdWords, see the section “Click Through Rate” in my other AdWords Basics article.

So let’s go to the free WordTracker tool at http://freekeywords.wordtracker.com/ (again, I would recommend reading “Keyword Analysis (Search Engine Optimization) In Internet Marketing” for further information on this). Type “guibson guitars” in and click search. Now the keywords you choose are going to depend on exactly what you’re selling; obviously if you’re only selling electric guitars, you don’t want “gibson acoustic guitars” as one of your keywords, this is just going to waste your money. Go through the Wordtracker list, and add as many terms as you can that you think are relevant. I would recommend putting your keywords in your list twice, once in square brackets like this [keyword], and once in quotes like this “keyword”. If your keyword is in square brackets, your ad will only be triggered if someone types in exactly what you have within the square brackets, in that exact order. If your keyword is in quotes, your ad will be triggered if any phrase is searched for containing your keyword, in the same order in which you entered it. For example, if your keyword was “electric gibson guitars”, your ad would be triggered if “buy electric gibson guitars” was searched for. However, if “electric gibson black guitars” was searched for, then your ad would not be triggered.

I would recommend also entering your keyword without quotes or brackets, because this can trigger your ad for any phrase entered that contains your keyword. For example, if your keyword was “electric Gibson guitars”, your keyword could be triggered by a search for “I want to buy gibson black electric guitar”. You have to be very careful with this however, because you don’t want your ad to be triggered for irrelevant searches. For example, you don’t want your ad triggered for “pictures of electric gibson guitars”, because this would just serve to lower your CTR. This is where negative keywords come in very useful. I have written an additional article on negative keywords called “Google AdWords Basics Part Three – Negative Keywords”, which I would recommend reading. Again, for more on relevancy with AdWords, see the section “Click Through Rate” in my other AdWords Basics article.

Google allows three lines for your to type for your ad. Your first line will be for your ad title, and should always contain your Ad Group title, and hence at least of part of your keyword (to increase your relevancy). The second and third lines are completely up to you to decide what to write. Perry Marshall suggests however that your second line be a benefit of your product, and your third line be a feature of your product. An example of a benefit could be “Gibsons Make You A Better Player” or “The Guitars The Pros Use”, while a feature could be “Rosewood And Maple Fretboards” or “Over 100 Models To Choose From”.

OPTIMIZING YOUR ADS

You should also always split-test your ads. The smallest change could dramatically change your CTR (for more on CTR, see the section “Click Through Rate” in my other AdWords Basics post). To split-test ads, go to your Ad Group, then Ad Variations, then Create New Ad. You will create an ad that is very similar to your first ad, but with some slight difference. For example, if your title is “Electric Gibson Guitars”, try changing it to “New Electric Gibson Guitars” or “Great Electric Gibson Guitar Models”. You could also try reversing your second and third lines, or changing their wording too. You will run the two ads at the same time, and Google will show you which ad performs better. When you have sufficient data to decide which is the better-performing ad, delete the lower-performing ad and create a new ad variation to test against the better-performing ad. This way you can constantly increase your CTR. Only change one variable at a time however, otherwise you won’t know why your new ad is performing better than the old one. This may seem tedious, but it has been proven that minor changes can sometimes make a huge different in your CTR.

CONCLUSION

This is the very basics of AdWords. I would highly recommend Perry Marshall’s Definitive Guide to Google AdWords to get more detail on the topics I’ve covered here. It is a document you will have to pay for, but it is worth it.

How To Avoid Having Your Website Penalized Or Even Banned By Google – Part One

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How To Avoid Having Your Website Penalized Or Even Banned By Google – Part One

New internet marketers frequently complain about having no idea why their websites have been banned by Google. The majority of these people claim they have absolutely no idea why they have been banned or penalized. The only thing they are 100 percent sure of is that their website no longer exists in the Google search engine.

There are many on page and off page search engine optimization factors that can result in Google penalizing or even banning your website. Let me deal with some on page optimization strategies that can get you banned by Google. I will explain some off page optimization strategies in more detail later. Now many webmasters actually use these “black hat SEO” strategies in the belief that it will actually result in a high ranking in search engines. As far as I am aware this is simply not the case. They may get away with it for a period of time but ultimately Google will probably find them out and ban them as a result.

If you or someone you know incorporates some of these SEO techniques there are far more simple and affordable small business SEO techniques and strategies that will result in top rankings on Google and you will never get penalized or banned by Google.

Hidden text is an on page optimization SEO technique that some webmasters use to incorporate keywords on their pages which are actually “invisible” to visitors to their website but not to Google. Hidden text is visible by clicking control and “a” on your keyboard when visiting a certain web page. These keywords are invisible for the sole reason that the colour of the text has been made the same colour as the page of the website. For example, if the page has a white background then the text colour is configured to white. There are actually websites that have high rankings that do use this black hat SEO technique, however, why risk being penalized or ultimately banned by Google when you could get to number 1 of Google and stay there indefinitely through legitimate means. Every day these websites have the potential of being banned by Google. For a number 1 website, why would you or anyone else take the risk? There are far more powerful search engine optimization tricks and tips that work with no penalization.

Spamming your alt image tag with keywords is another way you put your website at risk with on page optimization SEO strategies. It is critical to use the alternative text in your alt images as I have explained on a previous occasion. A recommended way of doing this is just using your main keyword once! An example of spamming your alt image tag that could result in heavy penalties by Google includes stuffing your alt image tag with too many keywords. An example of this would be:

Home made dog treats, treats for dogs, recipes for dog treats, low fat home made dog treats, home made dog treat recipes, low fat home made dog treat recipes, food for dogs, home made dog food, home made dog food recipes, low fat home made dog food recipes.

I think you get the idea! Notice how many times the alternative text example above uses keywords related to dog food. The idea behind alternative text in image tags is to assist blind people navigating webpages. Spamming your alt image tags serves no purpose at all and could ultimately get you penalized or even banned by Google. A better example to use the image tag is by simply typing in “home made dog treats”.

Cramming your page title tag with a repeat of the same keyword is another way you risk being penalized by Google. An example of this would be having a title that said home made dog treats, home made dog treats, home made Dog treats, Home Made Dog Treats, etc. As previously discussed, you should only place your main keyword once in the page title. Doing it anymore than that can result in serious penalties.

Overstuffing your keyword metatags is another way you could catch the eye of Google, for all the wrong reasons. This is done by repeating the same one keyword over and over again in your keyword meta tags. An example of this would be affordable small business SEO, affordable Small Business seo, Affordable Small Business Seo, AFFORDABLE SMALL BUSINESS SEO.

These are just a handful of what people do online that ultimately can result in being banned by Google. A fraction of these people may not be aware that what they are doing is wrong, others may not be so innocent. I would highly recommend that if you or anyone else you know is using any of these black hat SEO techniques and strategies that you immediately stop before it’s too late. When there are so many affodable, economical and effective SEO techniques and strategies that can actually result in a number 1 ranking on Google that would never put you or your website at risk, why would you take the risk?

Part Five Of The Google Best Search Engine Optimizations

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Part Five Of The Google Best Search Engine Optimizations

The fifth and last part of this article will concentrate on the internal and analysis areas of the optimization for Google. I will review 3 essential areas. Let’s start:

Why do you need to use Google Sitemaps.
If your site has hundreds of pages, then a compressed version of the file can be created. You are required to create an account with Google in order to take advantage of this feature. Two things to consider before uploading the sitemap file are to verify that your robots.txt allows Google to craw the site for this to work in the first place, and that you check for 404 error pages in your site. Now to why you need this: Google will crawl your site more frequently to verify changes in the sitemap file, and index files that normally it wouldn’t. So keep it up to date with your weekly changes. It saves Google time, since it will only concentrate on updated content, and getting new or updated pages indexed as a benefit.

The importance of Web Analytics.
Keep track of your optimization and log results by understanding your analytics. It is essential that you monitor your visitor paths and exit pages. Make all necessary changes through your pages to make sure you are improving those pages that are top exit ones. One way to achieve this is by creating stronger offerings, guarantees, and calls to action among other things. SiteCatalyst is a very robust solution with a lot of features. SiteCatalyst provides data related to navigation, ecommerce, content, and other detailed visitor information. It also has a pretty flexible dashboard and it is very data intensive. One of the great features that it provides is comparison, which allows you to compare different campaigns and groups to see how they are doing so against each other, so that campaigns can be optimized. If you are looking robust features such as customizable dashboards, then Omniture SiteCatalyst might be right for you.

Staying out of the Supplemental Index.
Sites of any age, size, and rank can end up in the supplemental index. For the first 2 factors, it is related to the update ratio or duplicate content. For the last one, because of missing elements. The number one reason to be listed in this index is the update ratio. So how do you fix this? Update the content of the page. Change the body content mostly. Title changes and Heading tags also helps. Number two reason is that the page is no longer internally linked from home or main category pages. So, the fix? Self explanatory. Last reason, your site is online but less than six months old. If this is your case, please read my 2 part article on “Search Engine Optimization (SEO) Basics” were you will be able to find out what to do to get out much quicker.

Closing Statement about Google Optimization.
To recap… Make sure that your site is compliant, stays true, stays natural, and stays organic. Focus on content, and bringing quality traffic to your site. If people are attracted to your site and buy, Google will be attracted to the site too and the site will naturally rank well. Make it easy on Google, and they will make it easy on you.

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Will An Automated Twitter Account Result In Do More Harm Than Good? (Part One)

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Will An Automated Twitter Account Result In Do More Harm Than Good? (Part One)

Accounts that automate Twitter generally is a bad idea, if overdone any way. People that are legitimately just hanging out and mingling with their pals won’t run into this problem, however, if we are attempting to use Twitter for a advertising and marketing platform it may possibly only bring failure should you over do it. Automation may work with other aspects of online marketing such as, article submission or social bookmarking. Social marketing is just that – sociable, while bookmarking is more like merely letting people know that you are out there ready to link up.

Like I said, a certain amount of Twitter automation can be fine and sometimes vital so long as it’s not over done. For instance, the main concept of marketing with Twitter is to get yourself a substantial follower base – but what benefit is it to build thousands of followers if they are college students and single parents if you are promoting relationship counseling? 500 targeted followers is much better the 50,000 untargeted followers. For that reason, bulk following or blasting software will be a bad approach. Yes they might add thousands to your account, but half of them are not interested in you and the other half have sense disappeared and not been on Twitter in many months or years. There are many paid services that will let you enter keywords and phrases and then they’ll go get targeted followers on your behalf and add them. On that note, twollo (dot) com allow you to add two keywords at no cost. More then 2, you pay.

The manual alternative for the paid websites are sites like ‘twellow’ ‘justtweetit’ and ‘whoshouldifollow’. Manually plug in a search term and get loads of choices. Not automated, but a bit of elbow grease will get you a sizable TARGETED follower base.

The next most monotonous part of a Twitter account is monitoring the new followers, following back, posting welcome messages, catching those that un-follow and maintaining a balance between followers and follow’ies. In other words – account maintenance.

This is just one of those ‘must have’ automated Twitter tools. One popular program is SocialOomph (dot) com. Once known as ‘TweetLater’ this website lets you auto follow and auto un-follow individuals. This on it’s own ıs really a enormous time saver. At the same time it enables you to immediately deliver a direct message to the new followers. This brings up another judgment question..

Just what exactly ought to be the first tweet I send my new friends?

Picture this. In real life, do you go up to a fresh potential customer and begin showing them the cool goods you have to sell? Yeh, you can, but probably not have a job as a salesman very long. Direct Message manners will go something like this:

• Never: ‘Thanks for following me, now go have a look at my $hit @ . . . ‘

• Maybe: Offer a free gift by pointing them to your squeeze page

• Better: Offer a free gift with no optin page – let the e-book steer them to you websites if they’re curious.

• If all else fails: Don’t send out a message at all! Like my mama used to say.. ‘If you can’t say anything nice, don’t say anything at all.’

Personally I’m in favor of the last 2 choices.

Twitter for Business Building and Lead Generation (or as I prefer to call it, relationship building) – Part 2 of 2, Communicating with Your Followers

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Twitter for Business Building and Lead Generation (or as I prefer to call it, relationship building) – Part 2 of 2, Communicating with Your Followers

As a business building tool for your relationship based business (is there really any other kind?) Twitter can be used to introduce yourself to people with shared personal and business interests, get into a “conversation” with them and ideally build a relationship with them as any combination of client, team member and friend.

As mentioned in the first article in this series regarding building your list of whom you’re following and your followers, there are automated ways to communicate with everyone, that there are pros and cons to automated tools, and they can always be augmented with manual (i.e. real interaction).

Direct Message Box

When someone is nice enough to follow you in twitter, even if in response to you following them, basic good manners suggest you thank them.  So please do respond to them.  If you are using automated means to build your lists, you will quickly be overwhelmed with too many messages to personally respond to.  This is when automated tools are helpful.  All of the twitter tools mentioned in the first article, Tweetspinner, Twello, and Social Oomph (my favorite) as well as many others will work.  No matter the tool you choose, they will each have a tool to automate your responses to your direct messages.  Part of setting up the automation in any of these tools, is preparing a list of 140 character responses, thanking those that follow you. The set up and configuration of your list might vary from site to site, but the idea is the same for every tool. In your 140 character messages, remember that folks are following you because you’ve expressed interest in what they are up to.  Continue that interest in your responses.  Remember, you are at the very beginning of building a relationship with them.  Don’t try to sell your opportunity too soon.  That said, feel free to include shortened links to your business sites (bit.ly will help here, shortening your links so you can make the best use of your 140 characters) in a context of shared interest, rather than premature, hard selling.

As you are thanking others for following you, you will receive many thank you messages as well. This is where the relationship building continues.  Reach out to those thank you notes that most resonate with you.  Ask them how they are using Twitter to market their businesses.  Offer an introductory free consultation.  Send them a complementary bit of content.  Check in with them occasionally to see how they are.  You know, just like you would with a friend.

Yea! Your list is building nicely, you’re seeing more traffic to your website, your conversion rate from Twitter is improving nicely.  Now your inbox is swamped.  These same tools will help you quickly purge your direct message box.

Tweeting

Because the purpose of social networks in general and Tweeting in particular, this is where the relationship building really begins.  Regular tweets are the ticket.  Ideally, several times a day.  Again, the tools listed above can automate this process as well with the usual pros/cons. Automated tools have a similar spinning message feature mentioned in the Direct Message section. This spinning messages will be in a similar format of a list of 140 character messages. To be compliant with Twitter rules (and thus keeping your account open) the ratio of marketing tweets to non-marketing is about 1:4.  Marketing tweets would include those that link back to your business sites, blogs, videos, etc.  You also want to build a long list of tweets, as Twitter doesn’t take kindly to excessive repetition of messages.  I would started with a list of 20 tweets, with a 1:4 ratio of marketing to to non-marketing tweets, and build your list 20 tweets a day and reload your list into whatever tool you’re using.  Another part of automating your tweets is to set up scheduling and frequency of your tweets.

As with everything discussed so far, just because you automate a fair amount of your Twitter marketing efforts, you and your followers will be well served with manual tweets from you.  Read what other people are tweeting about.  If someone shares something interesting to you, share the love and re-tweet.  Remember, this is a social medium.  So go be social!

Next Steps

Now that you have the basics of building your list of followers by following those with similar interests as you and building relationships with that list using a combination of automated tools and good old fashioned manual effort, you can start experimenting with marketing your business on Twitter.  As you become more comfortable with the tools, you will naturally progress to fine tuning your marketing message to better coordinate with your other marketing platforms and campaigns.

So go forth, get out there and introduce yourself to people, share your information, build the relationships and build your business and have a great time doing it.

Google Optimization – Part 2

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Google Optimization – Part 2

4.    Density
Keyword density is very important in overall Google search rankings, but the role density plays is not as clear now as it once was.  There used to be a magical number for keyword density that would practically guarantee top search result rankings, however, this is no longer true.  Now, the ultimate keyword density differs from industry to industry and phrase to phrase.  To discover the ideal density you should be striving for, use the top 20 or 30 search engine results on Google and see what percentage of keyword density other sites are using.  Often, the majority of these sites use a keyword density very similar to each other.  This is a good approximation of the average keyword density you should be aiming for. 

5.    Text and Keyword Placement
Where you decide to place text and keywords on your site will help determine the overall significance of your target phrase.  Though you do not want to bombard the search engines and visitors on your site by smothering the pages of your website with your target phrase, do intersperse your phrase on your site as closely to the top of your pages as possible.  

6.    Synonyms
Make it a point to incorporate numerous synonyms for your target phrases on your site inside of the body of the text.  Google, especially, uses these synonyms to calculate the total relevance of your page for your target phrases, which then improves your odds of a higher search ranking.  One way of finding synonyms is to use a thesaurus, but the best way is to actually go straight to the source and search Google itself to find out, specifically, what it considers to be similar and synonymous.  To search for synonyms directly in Google, merely precede your target phrase with a tilde, for example “~cars”.  After you hit “search”, look through the results and notice any text Google decided to bold.  All those bolded words are what Google believes are related to your searched target phrase.  

7.    Keywords in Domain
It is still a guess on whether or not including your target phrase in your top level domain (TLD) is any use in search engine ranking results.

Related Google Optimization Articles

Google Optimization Part 1

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Google Optimization Part 1

In this modern and technologically advanced world, online world search engine rankings are very important to helping your business succeed. Yahoo and MSN rankings are useful, but their combined value is still less than the significance of Google. Googles worth makes their top rankings that much more critical. Fully optimizing for Google includes keywords, website optimization, links, Google Webmaster tools, and a number of other considerations.

I. Keywords

Keywords in your website and advertising are important to Google. Selecting the wrong key words can cause the rest of your optimization to be, in essence, wasted. Choose keywords that are achievable, yet still have a high enough search rate for your area of business. Phrase selections should also be targeted at bringing suitable traffic to your site. Keywords are used to keep your targets in perspective and pursue obtainable search rankings.

II. Website Optimization

Many different parts of your website factor in to your Google search page ranking. Below are a many examples of those different parts and ideas on how you can use those factors to increase your ranking on Google.

1. Title Tag

This is one of the most important aspects out of the many that play a part in Googles search rankings because most often it is the heading that Google chooses for its listings. It is best to have your target phrase near the start of the tag and then repeated again in the middle or the end. In some cases, even three uses of your target phrase can be helpful, providing its not too overpowering. For even better search ranking results, there should be a unique title tag on each page of your site. And because Google will use the titles of those pages as the main heading for your listing, potential searchers should find them appealing. It is also a helpful to include in your listing a call to action. The number one thing to do for your website, if you do nothing else, is to ensure that your sites title tags are pertinent, distinctive, and have your target phrase on each page.

2. Meta Description Tag

While the meta description tag is not as important as the title tag, it is still occasionally the description that comes up in the search results used by Google. Google used to use the meta description tag more commonly, but now mainly uses it for sites with very limited content or ones that are flash based. Occasionally it is may also be used for content rich sites. The best way to format the meta description tag for Google is to make it short and sweet, being sure to include your target phrase near the beginning and repeat it no more than 3 times. Similar to the title tag, each page of your site should have its own distinctive meta description tag.

3. Meta Keyword Tag

As far as Google search rankings are concerned, the meta keyword tag is meaningless. There is the risk that a spammy keyword tag may even have a harmful effect on Google search rankings. If you do decide to use a meta keyword tag for the smaller search engines, because of the possible negative effects it may have on Google, its a good idea to keep the tag clean and play it safe.

Google Optimization – Part 1

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Google Optimization – Part 1

Google Optimization – Part 1

In this modern and technologically advanced world, online world search engine rankings are very important to helping your business succeed.  Yahoo and MSN rankings are useful, but their combined value is still less than the significance of Google.  Google’s worth makes their top rankings that much more critical.  Fully optimizing for Google includes keywords, website optimization, links, Google Webmaster tools, and a number of other considerations.

I.    Keywords
Keywords in your website and advertising are important to Google.  Selecting the wrong key words can cause the rest of your optimization to be, in essence, wasted.  Choose keywords that are achievable, yet still have a high enough search rate for your area of business.  Phrase selections should also be targeted at bringing suitable traffic to your site.  Keywords are used to keep your targets in perspective and pursue obtainable search rankings.

II.    Website Optimization
Many different parts of your website factor in to your Google search page ranking.  Below are a many examples of those different parts and ideas on how you can use those factors to increase your ranking on Google.

1.    Title Tag
This is one of the most important aspects out of the many that play a part in Google’s search rankings because most often it is the heading that Google chooses for its listings.  It is best to have your target phrase near the start of the tag and then repeated again in the middle or the end.  In some cases, even three uses of your target phrase can be helpful, providing its not too overpowering.  For even better search ranking results, there should be a unique title tag on each page of your site.  And because Google will use the titles of those pages as the main heading for your listing, potential searchers should find them appealing. It is also a helpful to include in your listing a call to action.  The number one thing to do for your website, if you do nothing else, is to ensure that your site’s title tags are pertinent, distinctive, and have your target phrase on each page.

Related Google Optimization Articles