Using keywords in your webcopy to get your pages ranked

admin    Google     Keywords, Pages, ranked, Using, webcopy

USING KEYWORDS Hey, guess what search term we’d like to see this article rank for? 74 people a day search using the keyword phrase “using keywords”. Our keyword research indicates that it also a favorable search term and should be easy to rank for. We’ll see. If this article doesn’t rank on the top page of Google for “using keywords” by December of this year, I’ll eat an entire spam loaf without anything to wash it down. (I hate spam!).

Assuming you’re beyond the keyword research phase of your business planning, now you need to understand how to use your keywords. We like to teach our clients that using keywords is nothing more than knowing the keyword you want to promote when you write your page. Using keywords in your copywriting should be a very intentional process. You should not get hung up in the details put forth by anal SEO guys who think you need to have 6.2% of the page content covered by the keywords you are using.

As we build the pages using keywords and grow the core infrastructure of our websites, you should know that what we write is VERY intentional. If you haven’t figured it out yet, the theme of of this page, and the search term we’d like to rank for is “using keywords”. We are NOT putting a great emphasis on the technical SEO aspects. I don’t think getting my clients to focus on “keyword density” is really going to get them very far. I actually get the opposite result. My clients shut down as their creative process gets overwhelmed with technical garbage. It’s better just to say to them that whenever you use text, try to use your keywords. That should be enough…and it is.

Google doesn’t want your page to look fake and they don’t want you trying to decipher their algorithms to get it exactly right. The more you try to match how Google is reading the page, the more you put your content at risk when Google changes their algorithms. The more you write for your audience, the more you’ll be rewarded in the long term, both by the search engines and by your customers who have to ultimately interpret your writing. Write for your readers! Let your keywords keep you on topic!

Now, having said that, there are some things you can do that will improve your chances of getting noticed and indexed by the search engines using your keywords.

Once you’ve written your page, you can improve your ability to rank in the search engines by using keywords in articles that you write. You can distribute those articles and use them to point to the same page in your website (you point to the page by hyperlinking your keywords to the page you want to promote for the same keywords).

There are also provisions within a page that also may help. Most website builders include form based entries for your metatags for every page. Don’t worry if you don’t know what a metatag is. Just know that you are encouraged to enter keywords (search terms relavent to your page), a description and a title when you build each of your pages. So know what keyword you want a page to rank for. Put it in the keywords box. Use the keyword in your description. Put the keyword in your title. Use the keyword or variations of your keyword on your page in the headers, in the regular text and in the alternative text on the images. You don’t need to know any code to do any of this.

Having said this, please note the first sentence of this article. Smart keyword choice is essential to ranking for keywords. If your choices are too general or too competitive, you have an uphill battle no matter how well written your page is. That’s because your links relative to the competition will probably pale in comparison.

Smart choices and intentionally using your chosen keywords in your webcopy keeps you on track, on point and hopefully on Google.

Three (Big) Little Diamonds: Google Suggest, Google Copyscape And Google Pages

admin    Google     Copyscape, Diamonds, Google, Little, Pages, Suggest, Three

The three-hundred pound gorilla is actually trying to help you. What the Google lab works has done is to create several tools designed to help any Internet business grow. This article will discuss the three major tools to find keywords, protect your web copy and get listed quickly on the search engines.

For free no less!

Let’s start with the first: Google suggest. This is a little known but powerful tool that will find keywords for you based on the words you input. It looks just like the normal google search engine page except that as you type google “guesses” what your next letter will be -like the predictive text feature of cell phones- and serve up ten popularity-based keywords and their total search numbers for a given period of time. What’s it good for? Keyword searching based on Google’s own search records! You can even drill down on any keyword to find a sub-set of very useful keywords and their search numbers.

The second tool is Google copyscape. We all know web copy “stealing” is rampant on the web. Outright copying of pages is wrong of course and can land you in serious trouble but it is a known fact that many marketers have and use a “swipe” file made up of other marketers web copy that has potential to be used in one’s own web copy. I don’t know about you but I don’t want my web copy to be used illegally by anyone! (If you really want it just ask). Ok so how can Google copyscape help? This is a free service from copyscape.com, you simply put the copyscape html code on your pages (which is actually the copyscape.com logo. This warns users to not copy your pages). Visit copyscape.com and input your own web site .com name and copyscape (now owned by google) will scan the entire Internet for any duplication of your web pages copy. This is a quick way to find who is using your material without your permission. What you do after that is your business.

The third tool can help you get links back your main site and with a little luck get you’ll get listed quickly by Google itself. Go to Google.pages. And after you sign up, you put up simple web pages using the on line web page maker software (it’s actually very easy to use). The trick is to put a link somewhere on those pages back to your main web site. Because it is run and operated by Google itself, you will get spidered very fast and with that link back to your web site you should get a bump in your main web sites rank. Brilliant!

So there you have them. Three excellent tools to do research, protect your pages and rank quickly. As a business marketer (whether on line or off line) you should always be on the lookout for new and better ways to accomplish your plans. These three tolls will help you do just that. Be sure to Visit: labs.google.suggest, copyscape.com and google.pages and start growing your business today.

How to Easily Check Page Rank for Internal Pages

admin    Google     Check, Easily, Internal, Page, Pages, Rank

Many web site owners do not know that they are sitting on a gold mine. They may own several monster websites, but they only know the page rank for the domain and not the internal pages. But why is the page rank so important and valuable?

The Importance of Page Rank

Page rank is Google’s indicator for the importance of a website (from a scale of one to ten). For example, Yahoo.com has a page rank of 9, and Alexa.com has a page rank of 8. And as we all know, the more important Google “thinks” a website is, the more likely it is to give it higher rankings. So every web site owner who wants to rank well in the search engines are watching the page rank of their own sites.

If the website manages to acquire a high page rank, the website immediately becomes a piece of hot virtual real estate. Other online business owners are willing to pay top dollars for web properties with high page rank, simply because of the organic traffic that comes from the search engines. On top of that, if a website can prove that it can bring in the revenue, others will be fighting over the website should it go up for sale.

There are many ways that a website can monetize the traffic that comes from the search engines. For instance, many web site owners are willing to pay a monthly fee in return for a text link on these websites. They are willing to pay money because they expect the websites to bring them traffic, and they believe that by having their links there, their websites will also look better in the “eyes” of the search engines and rank better.

So you see how important page rank is? The truth is, many web site owners do not scrutinize their own web properties closely enough to realize that they actually own immensely valuable web properties.

Huge web sites with many internal pages that have been indexed by the search engines for at least six months may have acquired page rank. And any web page with page rank is worth money. For example, a link on a web page with page rank three could bring in an extra thirty to fifty dollars month. Imagine what the website is worth if it has a thousand internal web pages with page rank three and above. That is an additional five figure monthly income. So how can a webmaster check the internal page rank of all the internal pages?

Checking internal page rank.

Fortunately, there are page rank tools available of many search engine optimization websites. These tools allow you to enter just the top domain, and the rest of the internal pages will be retrieved. But bear in mind that an operation like this is often resource intensive. So expect your queries to be limited to one or two per day.

But the important thing here is to find out which are the internal pages with page rank. Once you do, save a copy of the information for future reference. You may need it again if you want to sell links on these pages, or if you want to sell the entire website away.

How Can Lower Page Rank Web Pages Achieve Better Search Engine Positions?

admin    Google     Achieve, better, Engine, Lower, Page, Pages, Positions, Rank, Search

I have been using dawjee.com to analyse search terms for a while now – toying with keyword suggestions and looking for interesting patterns or anomalies in the result data (e.g. pages with query string data often report an erroneous Google Page Rank of zero).

After discussing some findings with a colleague, I realised a lot of what I’m learning will also be of use and/or interest to other webmasters. I shall therefore catalogue all future findings in a series of articles / blog posts.

This first article shall observe the current Google results for the term “dandruff”.

At the of writing, the top 3 results are:

Position 1

Title : Dandruff – Wikipedia, the free encyclopedia

URL : http : // en . wikipedia.org/wiki/Dandruff

PR 6

Position 2

Title: Dandruff – MayoClinic.com

URL: http : // www . mayoclinic.com/health/dandruff/DS00456

PR 4

Position 3

Title: Dandruff

URL: http : // www . coolnurse.com/dandruff.htm

PR 5

(PR = Google Page Rank)

What’s interesting is that P2 (Position 2) has a lower PR (Google Page Rank) than P3 (Position 3). Both web pages contain Dandruff in their TITLE tags and urls. So a cursory glance would suggest that P3 should have a better (i.e. lower) rank than P2.

From taking a look at both pages, both are on topic and contain genuine information about dandruff. P2 is only a small page, and is part of a full article (i.e. many small interlinked dandruff pages). While P3 is a full article on a single page.

The keyword densities are 4.86% for P2 and 6.39% for P3. Neither page makes obvious use of contrived keyword stuffing.

However, if we drill down into the data for each result (use the small magnifying glass next to each result, or follow the link the Resources list below), we’ll find some significant differences in their hosts and backlinks.

P2 has 6 Google backlinks, with 4,990 to its host. While P3 has 3 and 270 respectively.

P2 also dwarfs P3 in terms of the number of pages Google has indexed (Pages in Host), and also has a higher host page rank 7 (vs 5 for P3).

To summarise, P2 may have a lower page rank, but it has a few more links and its home page is overwhelmingly more popular than P3’s. It is also part of a set of pages about dandruff. Instead of having the full article on a single page, it has been split among many. P2 therefore has several interlinked pages about dandruff.

It therefore appears that the pages hosted on popular (in terms of search engines) web sites can rank better than other pages, even if they have lower Google Page ranks. Splitting up articles into many small pages helps as well.

Related Resources

http://www.dawjee.com

A Couple Of Easy Points To Aid You To Get To The First Ten Of Google Search Result Pages For Specific Keyword Phrases

admin    Google     Couple, Easy, First, Google, Keyword, Pages, Phrases, points, Result, Search, Specific

In the internet domain, Google is similar to a God and so all of us desires to be ranked on the first page of its search results for specific and high traffic keywords. It is likewise certainly practicable to be placed on the first page and earn the money considerably. If you were to show up as number one on the Google’s SERPs when those particular keywords are to be searched then you must have a regular method of driving traffic  to your website. Getting among the first ten on SERPs for highly searched keywords is likewise necessary for any site which needs to make money on the Internet.

There are numerous things that are to be remembered or rather practiced if you wish to acquire the first page of Google’s SERPs. Although nobody knows how exactly Google grades websites in its search result pages but there are some standard matters that has been determined or noted to indicate optimistic results. Stated under are a few such matters that you also can comply and better your search placements on Google.

A) Pick Out Your Keywords – Resolve on keyword phrases that would aid you advance a few notches on the Google rank ladder. Your keywords require to be impactful and efficient. Do not attempt for very higher competitive keywords as they are very tough to rank for but instead go for reasonably competitive keywords. Do your keyword search carefully.

B) Include Your Keyword Phrases In The Body – The posts that you post on your Web-Log or Internet Site should have your keywords properly set not only in the beginning and end of the write-up but likewise somewhere in the heart of the content. Attempt and build every post or web page around a particular keyword phrase. Verify that your keyword phrases are as particular as practicable. You can in the starting seek and brainstorm and settle as many keyword phrases as you could call up. Then you could begin contributing on every keyword as you get on in composing the articles.

C) Include Keyword Phrases In The Title, Description And Headings – Mind that the titles, description and the headings have the keyword phrases embedded in them. Attempt and utilise as many distinct versions. The keywords should be so used that they feel natural and expressive.

D) Get Linkbacks – Gain as many backlinks as you can and attempt as well to put your keyword phrases whenever achievable. Google gives really high importance to keyword anchored linkbacks. In fact if you want to rank even for moderately competitive keywords then too the amount of linkbacks will eventually determine your position in the search result pages.

E) Utilize Google Analytics and Webmaster Tools – Google Analytics will aid you to track the stats of your site traffic. It will deliver you all the valued data feasible which would let you know the count of visitants and also their data and sources. Google Webmaster Tools will tell you the count of internal and external links that your website has and besides your rankings for different keyword phrases. It will also tell you if Google Spiders are having any problems in indexing your web site. All these information will assist you greatly in repairing your faults and thus better your position in Google SERPs.

Facebook Marketing – Groups vs Pages

admin    Facebook     Facebook, Groups, Marketing, Pages

Facebook has become one of the hottest trends in Internet marketing. It has a lot of potential as a marketing platform, if you use it carefully. Among the numerous opportunities to advertise, groups and pages stand out as two of the most effective and easiest methods of brand promotion.

Creating a Group is the original method of community-building marketing. It is still popular and with good reason. A Group can serve as a center for everything related to your brand. It encourages people to participate in discussions and share it with others. A Group also serves as a great way to communicate with your potential and current customers.

Groups also have a few disadvantages. If you have over 1,000-1,500 members you can’t send messages to your entire group (this restriction is slated for removal). This limits your communication ability with your group members. Groups also attract more spammers, and you might find your time being wasted by dealing with this spam.

If you want to use applications and nifty widgets that make your page more functional, you may want to use Facebook Page.

Facebook Page is similar to Groups, but with some crucial differences. Pages are fairly new and specifically designed to help businesses advertise their brand and engage Facebook users. Pages have similar advantages to groups in that Pages allow you to promote your brand and engage potential and current customers.

The first major advantages that Pages have over Groups are the customization and communication potential. Flash, HTML, and Facebook applications can all be added to Pages, whereas Groups have relatively few options for customization. While Groups promote your brand on the profile pages of your group members, Pages stand out more. You can message your entire membership, regardless of how many fans your Page has.

Pages are also visible to people who aren’t registered Facebook members, so they will be indexed in Google and other major search engines. This is crucial if you’re trying to manage your brand and get it showing up in search engines.

Another great feature of Pages is that the URL of your Page is customizable. Having a domain with your keywords and little else can be invaluable for SEO purposes, and simply to make the Page address easier for people to remember.

You can even see visitor stats, create events and invite members, and promote Pages with social ads.

Pages seem to have the upper hand for long-term brand promotion, whereas Groups are better for attracting attention quickly and for a short period of time. It’s faster to spread the word and invite new members to Groups.

So which is better? Each method of Facebook marketing has its own advantages and disadvantages. There is no real answer to the question of which method is better for brand promotion. It all depends on how exactly you’re planning to use Facebook.

Groups and Pages are just two of the many opportunities to advertise on Facebook, so consider starting one or both to promote your brand.