100% Organic – Search Engine Optimization Tips Top Ten Organic SEO Myths

admin    Google Optimization     $100, Engine, Myths, Optimization, Organic, Search, Tips

100% Organic – Search Engine Optimization Tips Top Ten Organic SEO Myths

SEO myths get crazier every year. Some are based partially in reality, and others have spread because it’s often difficult to prove what particular SEO action caused a resulting search engine reaction.

For example, you might make a change to something on a page of your site, and a few days later notice that your ranking in Google for a particular keyword phrase has changed. You might naturally assume that your page change is what caused the ranking change. But that’s not necessarily so. There are numerous reasons why your ranking may have changed, and in many cases they actually have nothing to do with anything that you did.

Mixing up cause and effect is one of the most common things new SEOs do. If it were affecting only their own work, it wouldn’t be so bad, but unfortunately, the clueless often spread their misinformation to other unsuspecting newbies on forums and blogs, which in turn creates new myths. It’s always interesting to see how people are so willing to believe anything they have read or heard without ever checking it out for themselves.

Here are 10 of the most common organic-SEO myths:

Myth 1: You should submit your URLs to search engines. This may have helped once upon a time, but it’s been at least 5 or 6 years since that’s been necessary.

Myth 2: You need a Google Sitemap. If your site was built correctly, i.e., it’s crawler-friendly, you certainly don’t need a Google Sitemap. It won’t hurt you to have one, and you may be interested in Google’s other Webmaster Central Tools, but having a Google Sitemap isn’t going to get you ranked better.

Myth 3: You need to update your site frequently. Frequent updates to your pages may increase the search engine crawl rate, but it won’t increase your rankings. If your site doesn’t need to change, don’t change it just because you think the search engines will like it better. They won’t. In fact, some of the highest ranking sites in Google haven’t been touched in years.

Myth 4: PPC ads will help/hurt rankings. This one is funny to me because about half the people who think that running Google AdWords will affect their organic rankings believe that they will bring them down; the other half believe they will bring them up. That alone should tell you that neither is true!

Myth 5: Your site will be banned if you ignore Google’s guidelines. There’s nothing in Google’s webmaster guidelines that isn’t common sense. You can read them if you’d like, but it’s not mandatory in order to be an SEO. Just don’t do anything strictly for search engines that you wouldn’t do anyway, and you’ll be fine. That said, the Google guidelines are much better than they used to be, and may even provide you with a few good tidbits of advice.

Myth 6: Your site will be banned if you buy links. This one does have some roots in reality, as Google (specifically Matt Cutts) likes to scare people about this. They rightly don’t want to count paid links as votes for a page if they can figure out that they are paid, but they often can’t. Even if they do figure it out, they simply won’t count them. It would be foolish of them to ban entire sites because they buy advertising on other sites.

Myth 7: H1 (or any header tags) must be used for high rankings. There’s very little (if any) evidence to suggest that keywords in H tags actually affect rankings, yet this myth continues to proliferate. My own tests don’t seem to show them making a difference, although it’s difficult to know for sure. Use H tags if it works with your design or content management system, and don’t if it doesn’t. It’s doubtful you’ll find it makes a difference one way or the other.

Myth 8: Words in your meta keyword tag have to be used on the page. I used to spread this silly myth myself many years ago. The truth is that the Meta keyword tag was actually designed to be used for keywords that were NOT already on the page, not the opposite! Since this tag is ignored by Google and used only for uncommon words in Yahoo, it makes little difference at this point anyway.

Myth 9: SEO copy must be 250 words in length. This one is interesting to me because I am actually the one who made up the 250 number back in the late ’90s. However, I never said that 250 was the exact number of words you should use, nor did I say it was an optimal number. It’s simply a good amount to be able to write a nice page of marketing copy that can be optimized for 3-5 keyword phrases. Shorter copy ranks just as well, as does longer copy. Use as many or as few words as you need to use to say what you need to say.

Myth 10: You need to optimize for the long tail. No, you don’t. By their very nature, long-tail keyword phrases are uncompetitive; meaning that not many pages are using those words, and not that many people are searching for them in the engines. Because of this, ranking for long-tail keywords is easy…simply include them somewhere in a blog post or an article, and you’ll rank for them. But that’s not optimization.

Before you go spreading these myths or any other SEO info that you believe is true, test it many times on many sites. Even if it appears to work, keep in mind that it may not always work, or that there could be other factors involved.

Basic Organic Search Engine Optimization Defined

admin    SEO     Basic, Defined, Engine, Optimization, Organic, Search

Basic Organic Search Engine Optimization Defined

There is a lot of talk nowadays about Search Engine Optimization, but not so much about Organic Search Engine Optimization itself. So what exactly is Organic Search Engine Optimization?

Organic Search Engine Optimization is just like ordinary Search Engine Optimization in that it is the process of optimizing the design of your website so that search results using keywords in search engines will rank your website higher in the non-paid listings. Organic Search Engine Optimization (also called Natural Search Engine Optimization) however, also has a slight difference from ordinary Search Engine Optimization in certain aspects but the main focus is to work towards getting the best ranking in Natural or Organic search results (SERPs).

For instance, Organic Search Engine Optimization requires your SEO team to evaluate your website thoroughly to see how best to optimize your website’s potential. The SEO team will then try to identify any technical issues which can bar your site from being indexed properly during the Organic Search Engine Optimization process.

Organic Search Engine Optimization also requires detailed keyword analysis to be done so your Organic Search Engine Optimization team can produce a list of appropriate keywords and phrases that can be used for your website. Keyword analysis should require real information about the function, products and services offered at your website, stay aligned with your goals for marketing your website, and try to get the best Organic Search Engine Optimization impact on the search engines and end users. Some Organic Search Engine Optimization specialists will give you a list of target keywords and phrases that have been ranked as to how popularly use each is by Internet searchers.

It has been found that to get the best search engine rankings, Organic Search Engine Optimization should rely on effective and efficient organization of the website, with content selected by your Organic Search Engine Optimization team so that keywords and phrases will not look ridiculous when used in the website content. Organic SEO starts with selecting the right Title and Meta tags, creation of on-page text with emphasis on content and layout, and then followed by insertion of internal links of the various web pages of your website. If these are followed by your Organic Search Engine Optimization team, keyword relevance and correct page formatting will increase.

Organic Search Engine Optimization also requires manual submissions of your website to directories and search engines. This helps assure you – the client – that Organic Search Engine Optimization will meet the special demands, regulations, and legal requirements of every search engine that is contacted by your Organic Search Engine Optimization

team.

Your Organic Search Engine Optimization team must rely on ethical link building techniques, not only to safeguard the security of your search engine rankings but also to allow your website descriptions to be placed under the right directory categories. Ethical Organic Search Engine Optimization link building will also help your website use only the correct resource web sites.

Does Organic Search Engine Optimization end here? Actually, no, your Organic Search Engine Optimization team must constantly track search engine submissions so that they can tweak and amend your website if needed to provide the best results for you. Organic Search Engine Optimization also requires that the team document their monitoring activities so you yourself know what is happening all the time.

It would be helpful if your Organic SEO team can track the numbers of visitors your site generates, to make it more convenient for you. After all, you need to concentrate on running your organization and/or business so Organic Search Engine Optimization should be a separate endeavor that others should do for you.

Otherwise, why outsource this function?

Organic Search Engine Optimization aims to help you bring in more visitors than you were getting before, so that your potential sales will be maximized in the process. But you need to avoid illicit practices and favor Organic Search Engine Optimization more because:

1) illicit marketing practices do not reflect well on you or the SEO team you hired.

2) Organic Search Engine Optimization does work when used the right way.

3) Organic Search Engine Optimization does not harm the search engine you will submit your website to, so you have a favorable image with search engines in general, and

4) Organic Search Engine Optimization is part of the use of best practices that have

been accepted by most of the Internet world nowadays.

How then do you find an Organic Search Engine Optimization team that you can work with? One way is to look for SEO industry data about who are the best Organic SEO players currently operating online. Examine the background of the company, and pay close attention to who they cite as their satisfied clients. You might want to contact these clients yourself discreetly so you can inquire into their Organic Search Engine Optimization experience with that SEO player. Another way is to ask people you know who have used Organic Search Engine Optimization themselves. Sometimes, the best way to get proper service is through ordinary word-of-mouth advertising from people you trust.

Find More Search Engine Optimization Articles

Organic Google Optimization Company

admin    Google     Company, Google, Optimization, Organic

Search Engine Optimization (SEO)

The best way of getting optimized under various search engines with SEO Search Engine Optimization is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the higher a site’s “page rank” (i.e., the earlier it comes in the search results list), the more visitors it will receive from the search engine. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers

How search engines work

What people search for

Optimizing a website primarily involves

Editing its content

HTML coding

to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Search Engine Optimizers: They are the consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. They may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. Yahoo’s paid inclusion program has drawn criticism from advertisers and competitors. Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren’t discoverable by automatically following links.

SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator’s goals. A successful Internet marketing campaign may drive organic traffic to web pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a site’s conversion rate.

SEO Secrets Revealed – 6 Organic Factors That Determine your Google’s Rank

admin    Google     Determine, Factors, Googles, Organic, Rank, Revealed, Secrets

Search engine use complicated secret formulas to determine the website’s rank on their lists. It’s called ranking algorithms. Because of the true algorithm is hidden, then many SEO experts keep discussing about what is works and what’s important to affect website’s rank in search engines. I’ve summarized what I believe to be the best advice in 6 points.

HTML page title. This is the most important factor in search engine ranking algorithms. Your page title should be relevance with the content, and put your targetted keyword there. Optimizing your page titles is one of those activities that will quickly affect the way your listing look in the search engines.

Visible HTML text on the page should contain the keyword. SEO pros insist that you need 250 or 1000 words on a page and that 5 to 10 percent of these words must be your target keywords. This percentage is called keyword density. You should use as many keywords and write your content clearly and make sense for the readers.

Inbound links, both the quantity of the links and the quality of the website linking to you. They indicate a page’s quality, popularity, or status on the web. Links with the most quality power to boost rank are links from home page and links from authority pages in the community, meaning pages with collection of supported links from other websites covering the same topic.

Inbound link anchor text also can boost your page’s ranks. Anchor text, is the text that is clickable on the web. It is an important factor in search ranking algorithms. Combining this keyword-rich anchor text with relevant text can make a good effect.

Age of domain is also used by search engines to determine websites rank. Older domain name will be easier to making their way up the ranks than newer ones.

Lesser factors is things like meta tags, image alt tags, page url, etc. also can influence your ranking. Problably hundreds and possibly even thousands of factors in its algorithm.

Pay Per Click (ppc) Vs. Organic Search

admin    PPC     Click, Organic, Search

Pay Per Click (PPC) vs. Organic Search

One of the age old SEO questions that is asked is, ” Foot the bill for an extensive PPC campaign or should I spend the time and money to improve my organic search ranking?” In this article I will look at both of these strategies and discover which one seems to be a more viable option for most webmasters.

Organic Optimization

With organic optimization, you can develop a longer term marketing strategy. Organic search has results that last for years as opposed to PPC that lasts only as long as your bank account does. Organic optimization has been around about as long as the web itself. Like the web, organic search has evolved with the times. However, the constant evolution can make Organic optimization confusing and difficult. Another major advantage to organic search is that it could cost absolutely nothing. I was once told “There is no such thing as a free lunch.” Well, that may be so but as long as webmasters are willing to put in the time and effort to build a successful Organic search campaign, then there is such thing as free SEO.

Pay Per Click (PPC) -

Pay Per Click is the search engine’s bread and butter. If we were look at the earnings of all the major search engines, at the top of the list of revenue drivers you always see PPC. The numbers speak for themselves; people wouldn’t continue to purchase PPC ads if they didn’t convert into sales.

If you are a new business to the web and would like to see immediate results, PPC is the only way to go. PPC is the only search engine optimization strategy that can yield immediate first-page placement. Another benefit to using the PPC campaign is that you can set you own fixed budget. If you want to only spend $100 dollars a month, no problem, $10,000, go for it. Another advantage to PPC is that you can instantly track your conversion, and success rates through Google Analytics and other PPC management soft wares. Another advantage to PPC is that if you find a particular keyword or phrase is not working, all you need to do is make a few minor tweaks and your new target phrase has changed. In Organic search, changes could take months to take effect.

The Best Search Engine Marketing option is…

When evaluating both of these online marketing strategies, I have come to the conclusion that they both play key roles in online marketing, yet organic optimization is the better solution for a long term, cost effective marketing campaign. Don’t get me wrong; I definitely feel that PPC has its place in just about any SEO strategy, but as a secondary tool. It can also serve as a jumping off point for a brand new site that needs to see immediate results. A PPC campaign can serve as a temporary solution while an Organic campaign is being built.

Michigan

SEO Provided by The Search Engine Connection

Organic Search Vs Pay Per Click (ppc)

admin    PPC     Click, Organic, Search

Pay Per Click (PPC) vs. Organic Search: Which method is Best?

One of the age old SEO questions that is frequently asked is, “Should I spend the time and money to improve my organic search ranking or foot the bill for an extensive PPC campaign?” In this article I will explore both of these options and discover which one seems to be a more viable option for most webmasters.

Organic Optimization

One major advantage to organic search is that it could cost absolutely nothing. I was always told “There is no such thing as a free lunch.” Well, that may be so but as long as webmasters are willing to put in the time and effort to build a successful Organic search campaign, then there is such thing as free SEO. With organic optimization, you can develop a longer term marketing strategy. Organic search has results that last for years as opposed to PPC that lasts only as long as your bank account does. Organic optimization has been around about as long as the web itself. Like the web, organic search has evolved with the times. However, the constant evolution can make Organic optimization difficult and confusing.

Pay Per Click (PPC) -

Pay Per Click is the search engine’s bread and butter. If we were to break down the earnings of all the major search engines at the top of the list of revenue drivers you almost always see PPC. The numbers speak for themselves; people would not continue to purchase PPC ads if they didn’t convert into sales.

If you are a new business to the web and would like to see immediate results, PPC is the only way to go. PPC is the only search engine optimization strategy that can yield immediate first-page placement. Another benefit to using the PPC campaign is that you can set you own fixed budget. If you want to only spend $100 dollars a month, no problem, $10,000, go for it. Another advantage to PPC is that you can instantly track your conversion, and success rates through Google Analytics and other PPC management soft wares. Another advantage to PPC is that if you find a particular keyword or phrase is not working, all you need to do is make a few minor tweaks and your new target phrase has changed. In Organic search, changes could take months to take effect.

The Best Online Marketing Choice is…

When evaluating both of these online marketing strategies, I have come to the conclusion that they both play key roles in online marketing, yet organic optimization is the better solution for a long term, cost effective marketing campaign. Don’t get me wrong; I definitely feel that PPC has its place in just about any SEO strategy, but as a secondary tool. It can also serve as a jumping off point for a brand new site that needs to see immediate results. A PPC campaign can serve as a temporary solution while an Organic campaign is being built.

SEO Traffic Spider | Organic SEO Vs. PPC War

admin    SEO     Organic, Spider, Traffic

Today online advertising has become one of the most basic mediums to promote a business and make your presence felt in the market. The need of the hour is to draw customers to your website by creating successful campaigns coupled with unique ideas and quality products and services.

Since the concept of online business has taken a front foot in the competitive market, it is important for businesses to realize that they need to dedicate their time and efforts more towards website advertising and marketing.

You may be in a quandary as to which technique to employ for advertising your website. First, before you employ any technique to promote your site, the golden rule is to clearly define goals that you wish to achieve. This will guide you in selecting techniques more appropriately and help you maximize your results within your budget.

Regarding the techniques, there are two options that have gained a lot of popularity in the recent times. These are:

Search Engine Optimization (SEO)
Search engine optimization is the activity of improving the volume and quality of real time traffic to your site by optimizing your web pages. The SEO technique involves getting the topmost ranking without paying since your site is relevant to the search query entered by the user.

Pay Per Click (PPC)
This is an advertising model which requires an advertiser to pay when a user clicks on the ad. Advertisers select keywords that they want to run on and which are relevant to their business and then bid on these keywords. Bids may vary from keyword to keyword depending on how important and relevant the keyword is for the business. The advertiser’s ad shows under the sponsored links when a user types in a search query which matches the advertiser’s keyword.

Many times some commercial websites make use of both these options simultaneously to advertise their website. This is also a smart option as it not only leads to better website exposure and visibility but also ensures a better ranking and real time traffic to your site. However, gaining a better understanding of both these methods by analyzing their pros and cons can help you gauge which technique would be more suitable for you and is in align with your business objectives.

Search Engine Optimization Pros

More Credibility – By showing on top of search results you can enjoy more credibility because real time traffic and popularity is achieved by putting in lot of time and effort. The ranking is achieved purely on the basis of quality content and relevance.

Free Placement – Unlike PPC, you do not have to pay for the clicks you receive from organic search results. Getting on the top position is a matter of how well you optimize your site in relation to your competitors. It also saves you money in the long run once the process takes off well.

Improved Website Ranking –SEO also helps you attain a better site ranking with little effort. You can also hire SEO professionals like SEO Traffic Spider who can carry out the optimization task on your behalf which will reap you the benefits in the long run.

Qualified Traffic – You can expect a good amount of qualified real time traffic to your site as a result of increased recognition of search engines.

Long Lasting Results – The results you achieve from this method are more lasting and stable. Also, it gives you a much higher return on your investment. This is because usually users tend to click on organic search results when compared to PPC ads and this brings more traffic for less.

Search Engine Optimization Cons

Time Consuming – SEO is a complicated task and requires enormous amount of time and effort to implement it the right way. Sometimes it may also require you to completely modify the structure, layout, presentation, or content of your website to make it search engine friendly and also enhance user experience.

Results May Take Time – The true impact of SEO efforts cannot be known immediately. It will not give you instant results in terms of traffic and may take some time for your site to get the desired traffic. This time gap may affect your profitability till the time you start seeing true results.

Pay Per Click Pros

Instant results – This method brings you immediate results in terms of traffic, leads, or sales. In a matter of few hours or days you can begin to show on top of the sponsored links and enjoy the benefits of increased traffic flow.

Appropriate for Temporary Offers – This would be an ideal option for those who want to gain an entry into the online market for a short term or for those with temporary product/service offerings. This is because they can hope to gain better visibility and exposure by bidding higher on keywords rather than waiting for SEO to be implemented and return results.

Easy to Implement – PPC can be easily implemented without devoting much time and effort to it when compared to SEO. It also enables the advertiser to experiment with different keywords and landing pages to see what works best. You can also bid on a variety of keywords that you want to run on and which cannot be practically placed in your web pages when implementing SEO.

Pay Per Click Cons

Expensive – It is an expensive option as it eats up on your profit margins. Also, you end up paying even for clicks that may not convert into sales. Additionally, in case of click fraud, you may end up wasting a considerable amount of your budget on fraudulent clicks.

A thorough analysis of the pros and cons of both these approaches will help you decide which option would be more suitable for your advertising needs. However, the main highlight here is that PPC serves well as a short term strategy over SEO. It is a good option for those looking for quick results and a good ROI while waiting for their SEO initiative to ramp up. However, using the PPC model will leave you with thinner profit margins. From the long term perspective, search engine optimization will bring in higher profitability and make the most of your advertising dollars as it will extensively increase your margins in the long run.

Organic SEO Tactics: Know From Experts

admin    SEO     Experts, From, Know, Organic, Tactics

There are a number of SEO marketing strategies. Organic SEO is one of the most popular and reliable methods which is used to enable any website to rank in the Search Engine. In fact Search Engine Optimization methods can be classified into two phrases- Off page optimization and on-page optimization. With organic SEO tactics websites can be optimized. It helps the sites to gain better position in the Search Engine, thus increasing your chances of alluring more and more customers. So make sure your website seo package focuses on organic seo.

Now let us discuss in detail seo packages and what are the components that should consist of. On-page Optimization actually deals with the SEO strategies (organic) that are employed on the web pages to optimize it. Many companies are using these strategies to get success in their business and you need to select an affordable seo company to do this work for you. They understand the benefits of organic SEO. It is not as straightforward as the other strands of internet marketing; nonetheless it is the perfect starting point for any kind of business.

Organic Search engine optimization or Organic Search engine Optimization requires a multi level approach and so you need to select the best los angeles seo company to do this work for you. Such companies need to know both on page and off page optimization tactics to optimize the site. Off-page optimization deals with the tactics that are employed off the website page to optimize it. Keep in mind a basic fact -Search engine optimization organizations falls in one of two groups- White Hat search engine companies and Black Hat search engine companies. A White Hat SEO organization will abide by the terms of services of the main search engines and will use content-based approach. On the other hand, Black Hat SEO organizations violate the terms of service and use technology driven approach.

To be more pragmatic Google needs its search results and it ensures that these results are relevant to its users. Thus content based white hat approach or an organic seo approach will help the website in the long run. So make sure that your Los Angeles seo company does not employ any black hat techniques. Some of the reputed search engines, like Yahoo, Google and MSN follow their own set of regulations. It is called as search engine compliancy. They use it to determine the relevancy of websites.

In organic Search Engine Optimization, simple, small changes can have a great impact on your traffic. Organic Search engine optimization can really prove to be advantageous. Another great benefit of organic Search Engine is that is not hampered by ad business. To make your website stand in a better position in the search engine, you need to apply these website seo strategies. So make sure that your partner with an expert – the best la seo company.

Gain Top Ranking SEO and Sem Organic SEO Skills With New Confidence

admin    SEM     Confidence, Gain, Organic, Ranking, Skills

Has your Web site recently changed position in the search engine rankings?

Are you noticing some rather unusual changes, that just don’t make sense?

Do genuine SEO and SEM skills feel next to impossible to learn?

Have you spent thousands of dollars on SEO training by video and then found that sitting there watching videos has not really helped you with business?

This is something we hear about quite often, (unfortunately.) Too often it’s after the fact. 
Too often it’s after your money has been spent. 

Here is the truth about training for the purpose of building a skill set.

Video has some great uses. 
I am not saying anything against video so don’t get me wrong.

It sounds very appealing for someone to say they’ll give you easy ways to learn or “lazy ways” to learn genuine SEO skills simply by just by watching a video, (usually at some ridiculously high monthly membership fee.) 

So what’s the problem then? 

Why does SEO skills training by video not work very well?

Why is it that after paying thousands of dollars, do we hear from people who still don’t seem to be grounded in even the simplest of basic diagnostic techniques and methods (let alone the latest advanced skills?) 

Usually the focus is all on a claim to teach you some guarded “secrets of the master SEO engineers.”

Here is why Video Training will never deliver the best skills to you: 

Think about it just for a minute…

To say that you are going to build SEO Mastery skills by sitting there, watching a video is the same as saying you are going to increase your muscle density by laying on the couch “watching the weight lifters work out” on the television.
Life just don’t work that way. 

Why is it that everyone is out to sell you some “hidden secret?”
It’s because of the emotional appeal it has. 
IF they can get you to believe it – they’ve got you hooked.

I mean it does sound so appealing don’t it? 

But realize that you’ll never gain high performance skills by listening to some fast talking pitchman on a teleconference call. Don’t get mesmerized by all the marketing hype.

So you think, “okay maybe you right – maybe you’ve had bad experiences and know this already. 

So then there’s the next Internet Marketing course that lands in your e-mail in box. 

You think “Hmmm… why can’t I learn to reverse engineer Google’s algorithm like the sales pitch says I can?” 

You think…”What the heck….All I have to do is just listen in on a teleconference phone call. It only costs a few hundred bucks” and so you say to yourself…. “I’ll just bet there is some secret way to reverse engineer the algorithm.” 

Now please listen up to what I’m going to tell you.

So what is the truth to “reverse-engineering an algorithm.”

If you believe that you can “reverse-engineer an algorithm” by learning some secrets (of the SEO engineers) 
that is the first outright premise to immediately run in the opposite direction. 

It is not true. Unfortunately though if you believe that as a true concept…(after all it sounds impressive) you are hooked. 

Notice I say IF you believe it is the truth, then you’ve bought into somebody’s sales pitch and they’ll get your money again for sure. 

But will anyone give you that magical secret to “reverse-engineer an algorithm”?  
The truth is – they can’t. They do not have it to give to you.

But why not? 

“Reverse-engineer an algorithm” is truly impossible – that is a fact. 
(Ask any genuine search engineer professional who has built a search engine from the ground up.)

To say you can reverse-engineer *anything* means you need to understand exactly how it works, so you can take it apart and then put it back exactly the way it goes together again. No one has that capability because no one is ever going to give you that recipe.

No one can give you that recipe and furthermore you don’t need that recipe. 

People can promise the moon – but anyone saying that they can reverse-engineer an algorithm is talking through their hat. Think about it this way…

What possible sense does it even make to even try “reverse-engineer an algorithm”?
It makes no logical sense at all to even try. 
The whole purpose of an algorithm is to keep constantly changing regularly. 

Here is the good news:

Stop wasting all of your time – it is impossible to reverse engineer a search engine’s algorithm.

It’s impossible because the search engines will never give you all the information you need

It’s ludicrous to spend hours researching something that is designed to continually change

But the best news is you don’t even need to – someone has given you the wrong information.

Let me say it again….

You don’t need to reverse engineer “algorithms” to experience great traffic

Sometimes we forget that our time is the most precious commodity.

Are you tired of fooling with trying to stay attentive to video training?

Are you tired of buying every new e-book that comes along?

Are you tired of so called SEO research that just don’t seem to work for you?

One of the most effective uses of video is to use it on a sales letter selling something. Very compelling. But as a method of building genuine skills, you need to gain the advantages of building your muscles. You’ll never build muscles by passively watch someone on video.

If you would like to see genuine proof, that you can turn things around, if you want to gain back any of the the ground that you’ve lost, then it’s time to consider the differences between being a “watcher” and a “doer.”  Don’t get hooked in by marketers trying to sell you the next big SEO solution. You honestly don’t need that next wealth building tool.

Maybe you think, “but what if the next pitch that comes along is the truth?”

Search Engine Optimization (seo) for Organic Sem

admin    SEM     Engine, Optimization, Organic, Search

The concept behind Search Engine Marketing (SEM) is quite simple: when a consumer or business person searches the Web through either a text box or by clicking through a directory hierarchy, they are in hunt mode. This mode is unique because it indicates that the person is looking for information, usually of a direct or indirect commercial nature. Marketers understand that this hunt mode means that the searcher may very well be somewhere in the buying cycle, researching a product or service to try and satisfy an immediate need or future need. That makes search engine results some of the best sources of targeted traffic, whether that traffic originates from “organic” unpaid search listings or paid advertising listings.

To leverage the power contained within this targeted traffic source, marketers must understand how to effectively use both paid Pay Per Clickor PPC and organic SEM popularly known as SEO and what they can expect each methodology to achieve.

Search engine traffic is unique in the following ways:

• Search engine traffic is a non-intrusive method of Internet marketing. The majority of online and offline advertising intrudes on the audience, interrupting their activities. Search is unique in tapping a searcher at the exact moment they are seeking knowledge or a solution. Searchers are on a mission it’s just-in-time marketing.

• Search engine traffic originates from a voluntary, audience-driven search. This means the visitors from a search results link have not only selected your listing from among your peers, but chose the search query that resulted in your listing being shown.

• Search engine traffic results from a fixed inventory of searches. To truly qualify as search engine traffic (or pure search traffic), the search must be one that the searcher initiated as a search (say via Google), either by clicking a search link in a directory style portal (say Yahoo) or by filling out a search query box.

• Organic search engine marketing (achieved from SEO) combines the best practices of technology, usability, copy/linguistics and online PR. This is because many search engines base their relevancy algorithms on a combination of the text they see on a page or site, combined with external elements such as links and user behaviors/preferences.

Search Engine Optimization (SEO) for Organic SEM

Unpaid (otherwise known as organic or algothimic) search engine traffic was once fairly easy to garner – before there were 3 billion documents competing for attention in the search engine databases.

Many marketers like to compare organic SEO to public relations because PR is so important to a company, yet the ROI on PR can sometimes be a challenge to measure. In both SEO and PR, marketers have the options of hiring internal staff, bringing in consultants, or using an outside agency. The same options apply for paid search marketing. However, often larger paid search campaigns are so large they may require some campaign optimization or bid management technology combined with internal or external expertise.

Search Engine marketing has already proven itself a valuable part of an overall integrated campaign, for both branders and direct marketers. All kinds of marketers can easily benefit from a dialogue with a searcher; whether that searcher is facing a crisis, is in need of information, or is ready to purchase. There are compelling reasons to put legitimate efforts behind organic SEO optimization, particularly efforts in site design, HTML formatting, copy optimization and server platform adjustments.