Why one needs to hire an SEO optimizer?

admin    Google Optimization     Hire, Needs, Optimizer

Why one needs to hire an SEO optimizer?

Online business has become the buzzword in modern times. It has gained enormous amount of popularity in recent times. This is perhaps the only business option, which does not require a huge amount of investment. All one needs to succeed in online business is a computer and apart from business acumen some technical skill in computer as well. Here technical skill refers to the knowledge of SEO. If one wants to be a successful online business owner he must be having a sound knowledge of SEO.Now the question is why SEO is so important and what is SEO after all. We all know that having a website is a must for all online business owners. But just owning a website is not sufficient.You have to make the website visible to a large number of visitors. In other words one need to attract a lot of targeted traffic towards the website. But the question is how one can do that.This is the point when the role of search engines comes into play. There are a few very popular websites like Google, Yahoo and MSN, which allows the users to type a query known as the “Keyword”. When a user searches with a keyword it shows several thousands of websites,which are relevant and related with the keywords.The ranking of the websites in the search engine result pages is determined by a factor known as Search Engine Optimization or SEO. Since majority of the searches uses google as their as their most preferred search engine therefore the SEO related with it has been named Google SEO To make a website appear in the search engine result pages and that too inside the first two or three pages of the website SEO needs to be done. The process involves doing some tweaking in the website itself which is known as website optimization and in case of google its called Google Optimization.The Role of SEO Optimizers the online business owners normally don’t have the knowledge of SEO. SEO is a complex process and one need to know all the tricks of the trade to succeed in online business. Business owners normally do not have the time and patience to learn SEO in depth. It is therefore advisable for them to hire an SEO Optimization Company to optimize their website.The SEO Optimizers who work in these companies are expert in the field and it is expected of them to optimize the websites to the extent possible.Top Five Tips for Choosing a SEO Company Here are some tips that may greatly help you to choose the Best SEO Company: 1. Go through the profile of the seo company. Visit the websites of some of their previous clients.Check whether or not they have been properly optimized. Check the ranking of those websites as well. 2. Ask for an SEO Analysis, competitor analysis, and keyword analysis report from the company.Don’t pay any extra charge for it and if they ask for any extra charge for them its better to avoid such company because preparing this report is an extremely simple job for any professional SEO Company. 3. Ask them to disclose their SEO plan i.e how they are going to optimize your website. An ethical and honest SEO firm will always disclose their SEO plan but those who follow unethical and fraudulent methods known as “Black Hat SEO” will never disclose their SEO plan.Therefore never opt for such companies who try to avoid their SEO strategy. 4. Check the ranking of the SEO Company itself. If they can’t optimize their own website and get a good ranking in the search engine result pages (SERP) they surely will not be able to do that for your website either. 5. Some companies claim to give top ranking within a very short period of time.Avoid such so called “guaranteed SEO services” Remember SEO is a time consuming process and requires a lot of time and effort invested behind that. If somebody claims to give you top rank in a short time he is nothing but cheating you and is out to rob your money and nothing else.

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Multivariate Testing With Google Website Optimizer: The Final Word?

admin    Google Optimization     Final, Google, Multivariate, Optimizer, Testing, Website, Word

Multivariate Testing With Google Website Optimizer: The Final Word?

Katie B. asks MrOptimization:

Hi Mr.O!

We’ve been looking at MVT vendors for months. Our team narrowed it down to one that we think will work best for us.

Then our CMO goes to a seminar where a Google Website Optimizer consultant presented and now he’s all Googly-eyed.

What’s the final word on Google Optimizer for Multivariate Testing and Targeting?

MrOptimization responds:

We’ve been meaning to sit down and write up the final word on Google Website Optimizer for a long time.

This question comes up at least three times a week and we’ve seen it play out from all angles for years.

Thanks for giving us the kick we needed, Katie!

Take the time to read through this and you’ll have the final word!

In the beginning…

Up until recently, Multivariate Testing and Targeting was the exclusive domain of the dominant species on the Internet, those who’ve evolved to the upper limits of the digital optimization maturity model. These are the big, profitable sites like Amazon who don’t make a habit of telling everyone how they keep their digital edge.

Multivariate Testing Power to the People!

Then Google released Website Optimizer in 2007. Like Mr. Ford before him, Google’s Mr. Schmidt wants to drag formerly exclusive technologies such as Multivariate Testing down from the rarefied air so everyone can use them.

In Mr. Schmidt’s words, he wants Google’s products “to serve all potential users of targeted advertising.”

Yay Eric! Google gave it the nod and now everyone’s started thinking about Multivariate Testing.

BUT, like most mass market versions of formerly high-end products, Google Website Optimizer is not really “free” or enterprise-grade, so you’ll need to consider a few points carefully before you make it the center of your optimization strategy.

What IS Google Website Optimizer, really?

Like Omniture’s Test&Target — born Offer-Matica in 2004 — Google Website Optimizer was designed for one purpose. In the years since its birth people have twisted, kneaded and bent it to try and make it fit a variety of roles.

And while that’s all true, Google Website Optimizer is really an add-on to AdWords. Specifically, it’s designed to help AdWords customers get better ROI from the landing pages they send all those expensive clicks to.

Nothing wrong with that since doing Multivariate Testing of any type benefits everybody, but just make sure you’re able to live with Google Website Optimizer’s limitations before committing everything to such a narrow technology.

Google Website Optimizer PROS
Run true multivariate experiments

Google Website Optimizer supports both basic A/B/n experiments and full multivariate experiments.

The complexity of designing and operating tests is hidden under the simple web-based Website Optimizer interface.

Full factorial AND fractional factorial methodologies

Despite popular belief in the Multivariate Testing and Targeting goober community, you CAN do fractional factorial experiments with Google Website Optimizer.

In case you’re not familiar with this terminology; in a nutshell, “full factorial” means “test everything.”

Fractional factorial testing (as seen in the popular Taguchi method, for example) basically means “test SOME of the variations and use the data you collect to form conclusions about ALL of the variations.”

Fractional factorial methods let you infer conclusions for a larger set of variables than would be possible in a reasonable amount of time if you tried to test every possible combination with a live audience.

No technology costs, contracts or commitments

Run a test on just one page or go wild and test all over the place.

As long as you can manage the Google Website Optimizer tagging and have time to plan and manage your tests, you can dabble a little or dive completely in to Multivariate Testing without signing any contracts or cutting any (direct) checks.

Use it on multiple sites

Extending the “free” theme, Google Website Optimizer lets you run experiments on any of your web properties.

You can kludge multiple site testing together in a single account or set up different accounts for different web properites.

Test multiple conversion types

Another misconception about Google Website Optimizer is that it can only do “Page A to Page B” conversion tracking.

While “Page A-to-B” tracking is the standard way of tracking successes in Website Optimizer, if you have access to reasonably competent front-end engineers they can hack up conversion tracking for just about anything (clicking on links, submitting forms, time-on-page a/k/a “engagement” etc.)

By the way, some of the enterprise-grade Multivariate Testing platforms also require code hacks if you want to do any sort of advanced conversion tracking beyond “Page A-to-B”.

Limit your “at-risk” traffic

Google Website Optimizer is easily configured to limit the percentage of your traffic that gets sent into tests.

This limits the traffic you’re putting “at-risk” and can be changed at any time through the web-based Optimizer interface.

Bear in mind, though, that lower “sample size” equals longer tests. How much longer will depend on your traffic, the number of variables and the current conversion rates on areas you’re testing.

Auto-kill obvious losers

If you’re testing a bunch of variations and it becomes clear that some of them are tanking your overall successes, Google Website Optimizer can “auto disable” the sucky ones.

This gives more traffic to likely “winners,” getting the benefits of their higher conversion rates while possibly finishing the test sooner because now you’re distributing traffic to a smaller set of variants.

Exportable reports

You can export Google Website Optimizer reports in PDF format for distribution and relatively easy inclusion into other documents and even dashboards.

There’s no slick automated way to do this like you find in many of the advanced Multivariate Testing and Targeting platforms, but with a little clicking around it’s good enough for most.

Integrates with Google Analytics

While it’s not something easily managed in the Google Website Optimizer interface, your tech resources can customize your Google Analytics tagging to pass information to Website Optimizer and vice versa.

This functionality compares well with the integrations offered by the enterprise-grade Multivariate Testing platform vendors.

Includes an experiment duration calculator

Google provides a Website Optimizer calculator that predicts how long your experiment will need to run.

Just enter the number of factors, page views per day, percentage of visitors routed to the experiment, current conversion rate and desired lift percentage.

Of course, most of the enterprise-grade Multivariate Testing vendors have similar calculators.

GWO won’t kill your natural SEO

You’d think you wouldn’t be penalized by one part of Google for using another part of Google to improve your sites, and you’d be right.

When search engine spiders crawl a site, they just skip over the Google Website Optimizer-generated versions and index the “default” (control) content — EXCEPT with A/B/n testing (see CONS below.)

Once you discover a winner and publish it through your content system, the Google search spider will then crawl the new version on its next visit.

This is also true for all the major Multivariate Testing platforms.

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What make Google Optimizer different from search engine marketing Guru?

admin    Google     Different, Engine, From, Google, Guru, Marketing, Optimizer, Search

What make Google Optimizer different from search engine marketing Guru?

Outsource SEO work to Google Optimizer is benefit for you and your organization. Our Google Optimizer study your product, find out what your competitors are doing, discover the keywords that target market is using and accordingly prepare a plan to increase traffic to your website and in turn get more business to you.

At SEO Spidy we understand your Business Model, your product, competitor strategy and come up with a unique Strategy where in we use all “White-Hat techniques” and focus on organic (natural) search engine technique and generate results for our clients. We follow Google Search Engine guidelines laid by Google and help increase traffic on your website. We always explain our clsients to have Patience; because no one can help you reach at Number One Spot in Google overnight or in a month. SEO Result is a Process that takes time and we like our competitors will not make any false guarantees (promises) for getting SEO business. Google Optimization service needs time to build and develop and is based on a minimum of six-month period. All of our clients have seen substantial increase in the traffic and have generated sales after getting associated with us.

Our Google Optimizer use a combination of On Page and Off Page SEO techniques for making it rank higher in search engines. Our experience in SEO, In-depth knowledge of algorithms and our implementation of latest techniques in the SEO process will help you gain traffic and in turn increasing website sales between 50-400 % . We make sure that the client gets striking Return on Investment once they are associated with us.

Today when everybody has a website what matters the most is – Are we making the most out of our Internet presence? Nowadays marketing your website has become the top most priority for small and medium size businesses.