The Way To Optimize Your Application for Google AdSense Account

admin    Google Optimization     Account, Adsense, application, Google, Optimize

The Way To Optimize Your Application for Google AdSense Account

I have noticed that, there are some frustrated applicants who have failed in getting the Google AdSense account lately. So I decide to write this article as to share and also to help the others to optimize their application for Google AdSense account approval. By providing this article, I hope it will increase their chances to successfully getting the Google AdSense account. Here are some tips for those who want to apply the Google AdSense account.

First of all, before you proceed to the applying for the AdSense account. You must have a Google email account. You can create here www.gmail.com
You must have your own original article(s). Please does not copy the article or used software like articles spinner to make it your own. It is worth when you write it on your own words.
Before you can write an article or some articles, you must be familiar or understand of the issues you are writing. This is to make sure that your article(s) have some value that attracting the reader to read more.
In order to help the reader to be more cleared on something or issues you are writing. You may also include facts, figures to support your writing but please be sure that to state clearly where you are taken, and when you are accessed those articles. This will help users to be more confident on what you are writing and your point are more reliable.

I am not sure how many articles you must write but for initial step for applying Google AdSense account, my personal advice is make sure you write at least three to five articles on your own words.

When completing writing your articles, next step is you must have your own blog or website. You can use blogger.com, wordpress.org, wordpress.com, yola.com, etc. you can search on Google to find free web blog or website service on the net. If you have fund, you may used paid service for your website. However for starting point, I am recommend you to used free services available on the net.
When you create your website or blog, please make sure your website followed the SEO rules. One of the most famous SEO is that you must select good “Keyword” for your websites, your site Title Tag. Also use those good keywords in your article content. Emphasize those keywords by using Bold or Strong html tag in your content. This will make easier for search engine to find your articles on the net. This will help you in indexing your website in their search engine directories.
When all done, you have the articles, you have website or blog, then put your articles in your website or blog. Remember to emphasize those keywords by using Bold or Strong html tag in your body content. Then submit your articles to the articles directories such as ezine.com, articlesbase.com, Hubs, Forums, Wikis, etc. By doing that you can create a link to your website or blog as well.

After all the above steps done, then go to the social media network such as facebook, twitter, myspace, bebo, linkedin, etc and promote your blog or web site there. Make sure that there are some traffics coming to your blogs or web site.

Then lastly proceed to apply Google AdSense Account.

Good Luck…

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How to Optimize Your Facebook Page For Your Business

admin    Google Optimization     business, Facebook, Optimize, Page

How to Optimize Your Facebook Page For Your Business

SEO for Facebook…really? Can you truly optimize your business Facebook fan page for search engines? YES!

The first step to optimizing your site for search is to identify the best keywords you should use. Keywords should be selected on the basis of how potential customers who have NEVER heard of your brand name but who NEED your goods/products/services are searching for providers. Keywords are tricky to pick out but with a little help from Google’s keyword tools (insights, trends, sets, etc) you can uncover not only the right words and phrases but the search volume itself. Try and find good keywords and link them to your company name as you choose your Vanity URL.

Make sure your Facebook Page URL represents the identity of your business and your brand. They frown on black hat behaviors so keep it above board and choose a username that represents your brand! Part of the process to get a vanity url is to have 100 fans on your page. Once you get more than 100 fans you can implement this SEO element with Facebook.

Once you have investigated and selected the best keywords and selected your vanity page URL it is time to concentrate on the actual optimization of your Facebook page. Here are some general guidelines for on page optimization:

Add keywords to your “about” box
Place your company website link url in your profile
You can add more than one URL so add your Twitter link, LinkedIn profile link, etc.
Publish interesting content on a regular basis that is related to your products or industry that is not ’salesy’
Use keywords in everything you post if possible
Be social, interact, evoke comments
Add video from YouTube, add photos or products, your store front, etc.
Find links related to your site content.
Put your Facebook page url on your email, newsletter, website, etc.

The “About” text is the place to pack your description with keywords as close to the top of the page as possible. You are limited by the amount of text you can place in her it is still the best place to add custom text. There is a 250 character limit so use keywords in your text and be selective!

The “info” tab is a critical place to include more keywords/phrases as well as your links to your website and other social networks where your brand has a presence. This is essentially where the descriptive metadata for your fan page is pulled by the search engines and really boosts your content score. Facebook has a super high page rank with all the search engines therefore it is critical to have your website on your Facebook page to provide a valuable link. To have your website displayed on your main profile page click access the information box on the left side of your profile page. Click on the yellow pencil and you will be able to edit the box. Check the box “website” for your site to be displayed. Now visitors can go directly to your website. Here are some things to add to this box:

Local Search Information – complete address for a brick and mortar business or city, state, and zip if you work from home or only have PO box.
Company Data – Mission statement, Products, Services, Brands carried
URL – add links to your website, blog, and other social networking personal pages

Facebook lets you create “static FBML” (Facebook Markup Language) boxes and tabs for large volumes of content, images, or video. The more content you have on your page the greater your content density score with Google; however, keep in mind that each tab you create has a separate URL from the search engine perspective. To add a custom tab or box to your page:

In the search box on the top right of your Facebook page type in “static fbml”
You will go to a page of listings. Select the “Static FBML” application button.
A new page will open and on the top left side are two options. Click the “add to my page” icon.
Choose the page where you wish to add the custom content box or tab.
Close the dialog box and go to your Fanpage. Just below your profile photo click “edit Page”
A new page will open. In the application list is the application “FBML 1.” Click on the pencil beside it.
Select “edit”
A new page will open with 2 fields – “Box Title” and “FBML”. Name the box or tab with a Keyword related to the content you will place there. If this will be a Tab Title you will be limited to 10 characters.
Click “save changes”
To return to your application settings page click “edit” at the top of your page.
Click the pencil next to the name you selected for the FBML application and then choose “application settings.”
To add the FBML you just created as a box select “add” next to the “box” option.
To add the FBML you just created as a tab select “add” next to the “tab” option.

Status updates are a great place to post direct links to your website; however, you want to do that judiciously. No one likes to be sold to or constantly pitched. Since Google really likes pages that link to relevant sites, posting relevant related links near the top of your page’s structure are legitimate Google boosters for your Facebook page.

Post the raw URL in the status update frame or use the “attach link” feature. Posting the raw url Facebook automatically links the text to the URL. The resulting anchor text is what it is…you can’t change it; however, the url is linked directly to the destination page and does not have Facebook.com as part of the menu bar on the destination page.

If you use the “attach link” feature Facebook pulls the title, body, and any images from your page and creates a suggested image and text to the side of your page’s link. This is great for increasing your keyword density too by changing the anchor text before “sharing” your link. This link will go through a share url that places the destination url in an iframe that has the Facebook menu bar at the top. It will also include a share feature as well as a place for comments.

Content is still king so what you post beyond URLs can influence your searchability. But highly optimized keyword rich content is useless if it is not interesting and varied. Photos are terrific but add keyword rich captions perhaps with a geo-targeted keyword for additional mojo. Post an event and include text and keywords as well. Create a discussion forum for those events and to discuss brands and product reviews, etc. All the content you share on your Facebook Pages are indexable by search engines.

There are even some offsite things you can do for your Facebook Page. One of these is getting inbound links from you website and vice versa. Reciprocal related linking from related and authoritative websites help your PageRank. Put a Facebook badge or Facebook Fan Box widget on your website to encourage your website followers to link back to your Facebook page. Links from other Facebook pages are also a form of inbound links to your page. The more fans you have the more links you have to your Facebook page thus adding to your “Google go juice.”

Encourage your followers to comment and discuss topics on your page. Get them to “like” content on your page as that links their name back to their profile page thus creating yet another back link. When Google’s spiders see that your fan is commenting on your page as it is indexed Google sees reciprocal links. This type of linking is heavily weighted.

SEO is important to all that you post on the nternet related to your business. Growing your social media connections on Facebook is greatly aided by simple search engine optimization tactics. You can do a lot to maximize your brand’s exposure to search engines through your Facebook Fanpage.

Shannon Evans is recognized in the Puget Sound as an expert in how to make your business have a web presence rather than just a web page. Her conversational marketing techniques and practices outlined by Practical Local Search, LLC you will see your small business presence on the web increase: http://www.practicallocalsearch.com/. She is a consultant for social marketing campaigns that allow you to organize your marketing and sales efforts in an inexpensive delivery platform that is easy to set up and manage. The ability to send, deliver, and track any installed resource gives you the power to c

Now Pay Close Attention –

Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you’ve been told. Everyone with a facebook fan page faces the same two problems:

[Problem #1] How To Find Interested Facebook Users

[Problem #2] How To Bring Them To Become Your Fans

Facebook Fan Supply has been solving these two problems for hundreds of satisfied customers. The Facebook Fan Supply has been tried and tested and known to produce excellent results.

First: Click Here To Visit Facebook Fan Supply
Facebook Fan Supply always supplies REAL FANS targeted to your specific: Age Group, Keyword and Location.

Second: Order Your Facebook Fan Supply Package of 1,000; 2,000 or 5,000 Guaranteed Facebook Fans
Your new fans will arrive in 3 – 4 weeks and all fans are REAL FANS guaranteed to stick to your fanpage. Buy Facebook Fans today and boost your businesses online presence overnight.

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How to Optimize Your WordPress Blog

admin    Google Optimization     Blog, Optimize, Wordpress

How to Optimize Your WordPress Blog

WordPress is the most popular platform of blogging on the internet. Almost all bloggers who are making money blogging are using it. So if you want to take first place and make more money by blogging, you should learn how to optimize your blog. In this article, I will talk about how to optimize your WordPress blog in 7 ways.

1. Optimize your WordPress permalinks.

This is the first step when you creating a WordPress blog. The default permalink is not very good for Google and you can edit it easily. Clicking on the Settings->Permalinks menu in the WordPress dashboard and then use a custom setting such asyourdomainname.com/category/postname. This will mean that your blog post category and title will appear in the URL rather than a number.

2. Install the All in One SEO Pack (or a another similar plugin)

The plugin is suitable for beginners who want to optimize their WordPress blogs. I think it is the best plugin for Seo. The plugin allows you to add a custom title, Meta description and keyword tags for your home page and blog posts.

3. Optimize each blog post for a low competition long tail keyword phrase.

Do a litte keyword research before you make a blog post. Find a low amount of competition by visiting the Google AdWords keyword tool. Ideally this phrase will have just a few hundred monthly searches rather than a few thousand monthly searches. Use a different keyword phrase for every blog post that you make and put the keyword phrase in the blog post title and 2-3 times throughout the post.

4. Book mark each post by using Social Bookmarking services.

Submit your blog url to a social bookmarking service like Digg or Delicious. It will take additional traffic to your blog and give a backlink to your blog post.

5. Optimize the home page of your blog.

Generally, your homepage get more traffic than other pages in your blog. Optimizing your homepage can increase the number of visitors. Pick 1-2 keyword phrases for your home page using a keyword research tool such as the Google AdWords keyword tool and choose one or two phrases that are related to your niche. Ideally these phrases should get a few thousand searches per month and the competition shouldn’t be too tough. Ensure that you include these keyword phrases are mentioned in the TITLE tag, Meta description and throughout the permanent content of your blog home page.

6. Install the Google XML Sitemaps plugin.

Submitting sitemaps will help to ensure that Google or other search engines index all the posts and pages of your WordPress blog. You can use the Google XML Sitemaps plugin to create a sitemap for your blog.

7. Add more links to your blog.

It is the best way to improve your ranking in the search engines. There are so many ways you can do this. For example, you can add links from other blogs, directory submission, and forum and so on.

This is the primary way for WordPress blog optimization. Try it! It will take more traffic to your blog and make that you can make more money by blogging.

make money blogging.

http://www.bloggerearn.com/2009/10/how-to-optimize-your-wordpress-blog.html

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How to Optimize a Google Places Local Business Listing

admin    Google Optimization     business, Google, Listing, Local, Optimize, Places

How to Optimize a Google Places Local Business Listing

 Introduced in March 2004, Google Local displays local business information at the top of many of Google’s organic search results accompanied by a map. As of June 2010, Google Places listings consist of 1, 3 or 7 businesses for most searches. Considering that most localized searches provide millions of organic search results, showing in the top 7 of Google Places can be invaluable to a business.

Breaking into the top 7 takes knowledge and time and staying there takes effort. It all starts with claiming and optimizing your Google Places local business listing.

Visit Google and search for Google Places. Register for an account. Follow the bouncing ball until you can click on the button that says “Add a Business”.

As a quick aside, it is assumed that anyone who would read this knows that Google Places only allows one listing per phone number. While you can in fact create multiple listings with the same number and reap the benefit for a short time, eventually you’ll find that all of your listings have disappeared into the void. Don’t play games with Google Places. It isn’t worth the time and effort it takes to undo the damage should you cross the dozens of arbitrary, invisible boundaries that Google has in place to try to make the entire process “fair” for every business.

The first page of the submission form is mostly fill in the blank, but there are 3 important opportunities to optimize the listing.

Company/Organization: Choose your business name wisely. No one audits the listings to verify that the company name matches your incorporation documents, but be careful. If you company’s legal name is “Paul’s Professional Services, Inc.”, you need to carefully tweak it for the purposes of Google Places optimization. Two common methods are to add a keyword descriptor or your primary city. For example: “Paul’s Professional Painting Services” or “Paul’s Painting Services of Dallas”. Monkey with your company name too much using obviously manipulative methods for cramming keywords into the field and you’ll eventually find that your Google Places listing has been relegated to a black hole by Google. Typically, this is the direct result of your competition reporting your listing to Google. Simply conduct a Google search for “locksmith google spammers” and you’ll find some insight on why you do not want to get on the bad side of Google Places.

Description: Carefully craft a 200 character description of your business focusing almost exclusively on your key products and services. Do not waste space here for marketing speak such as “Proudly serving the DFW area since 1974″. Do not waste space here by including geographic references. The geography is almost entirely controlled by the city you list for your address. Inclusion of additional cities does virtually nothing when it comes to optimizing your Google Places listing.

For our hypothetical painting company, Paul’s Professional Services, an optimized description would go something like:

Residential and commercial painter specializing in interior and exterior painting. Services include wall painting, ceiling painting, textures, faux finishes and color matching. Free estimates.

Note that the example include not only the company’s top services, but also includes multiple uses of the primary keyword in various forms – “painting” and “painter” are the top two keywords in searches according to Google’s Keyword Tool. In addition, “free” is a top search word for virtually any search phrase.

It is important to remember that the description is designed to reach a broader search audience – not win awards on Madison Avenue. Keep it simple and include your top keywords. 200 characters is not a lot of room, so make sure not to waste space.

Category: Google Places requires the use of at least one standard category. Begin by typing your top keywords and choose the most relevant category. Google Places provides the ability to include 5 categories. Use them. If your top keywords are not standard categories, then use one or two closely related standard categories and use the remaining three slots for specific keywords.

For our hypothetical company, the categories might look something like:
Painter (Standard)
Painting Contractor (Top keyword search / Custom Category)
House Painter (Top keyword search / Custom Category)
Commercial Painter (Top keyword search / Custom Category)
Handyman (Standard, but an extremely popular related search term)

NEXT. Page Two of submission form.

The Service Areas and Location Settings options are relatively new and are designed to allow a business to establish a service area if the company does not have a storefront of some sort. Initially, choosing a service area (“Yes, this business serves customers at their locations”) appeared to hinder the optimization process. While the jury is still out, Google continues to tweak this feature. If in doubt, complete the option accurately for your business.

Business hours and payment options are purely optional and serve little if any value to the optimization process. Potential customers certainly will find the information useful.

Google Places provides the ability to add up to 10 photos and 5 videos (from YouTube.com). Make sure you always use keywords to name your photos and take advantage of the “tag” functions provided by YouTube.com. The impact on Google Places traffic is limited, but any impact is good.

Additional details: Google’s examples are virtually useless and very misleading. To optimize your listing, create a table of your key products and services using as many keywords as possible. Each detail consists of two fields with a maximum space of 200 characters each. An example of an effective use of these fields for our hypothetical company would be:

Interior & Exterior Painting Contractor specializing in: Wall painting, Ceiling painting, Floor staining, Epoxy Floor coatings, Texture paint finishes, faux finishes, color matching, proper surface preparation

The colon is the separator between the two fields. Include as many additional details about your company, your products and your services as possible.

Feel free to include service areas as one of the Additional Details for informational purposes, but do not expect it to cause your Google Places listing to show in those cities.
SUBMIT.

The new Google Places local business listing will not be active until verified. Usually, verification can be completed by triggering a phone call from Google’s computers to the phone number of record for the listing. In some instances, Google requires verification via a postcard mailed to the address of record for the listing. Postcards can take up to 5 weeks to arrive. Once verified, the real work begins.

Paul Dumas has provided Internet marketing, website design and SEO services to local businesses for over 13 years. He is founder and owner of Optimized Local Search Services. Additional articles related to local SEO and Internet trends for local business are available on the blog: http://optimizedlocalsearch.com/localsearchblog

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Optimize Your Web Pages for One Search Engine

admin    Google Optimization     Engine, Optimize, Pages, Search

Optimize Your Web Pages for One Search Engine

Google is the leading search engine but not the only search engine. Search engines like Yahoo, MSN, and Ask and so on are also important. Although Google, followed by Yahoo!, is the global player on the search engine scene, MSN, owned by the giant Microsoft Corporation has a small role in the search engine market. for more detail go to:www.thesearchengineprimer.com.However, MSN could become serious competition. Microsoft is a power. MSN search is already built into the home version of Windows XP and many users search with it. Who knows what Microsoft will decide to do next to gain popularity? Professional SEOs will not ignore this fact and optimize websites for all search engines.

The good news is that optimizing your website for Google will definitely help with the other search engines. To index a website and position it high on its results, Google requires valuable content, good linking strategies, ethical SEO and so on. MSN wants the same. The differences are in the search algorithms. These algorithms could change overnight. There was a time when Netscape ruled the Web. The switch to Google took place almost in a flash. You never know what will happen next: that’s the beauty of SEO. SEO is always challenging, changing, stimulating. When you optimize your web pages for one search engine only you are doomed.

Google ranks a website mainly for its incoming links, especially when these have good link anchor texts. MSN places more importance on keywords and content, especially on page content, but doesn’t ignore incoming links either. To rank well in both search engines you should concentrate your efforts on both site optimization and linking.

SEO is a tool. Like any tool it has to be used and handled with care. For example Google and MSN value links, but if you have too many links and poor content, that will not help. You need to maintain equilibrium between content and links. Google paces importance on linking power while MSN is more concerned about the content of the links. As a matter of fact Google states the same: quality.
External links are important for both MSN and Google. For more detail go to: www.the20seotools.com.However, don’t ignore internal linking. Your web pages have to be properly interlinked. This is not only good for Google and MSN, but it will provide for your visitors as well.

Google doesn’t have the same keyword density tolerance as MSN. As a matter of fact it’s lower. So if you place too many keywords in your text to rank high in MSN you’ll probably not see the same results in Google, as Google might consider your keyword rich content as spam. So once again: handle SEO with care.

Both Google and MSN like fresh content. The best way to use this SEO tool is to host a blog on your domain.

How To Optimize Your Google Places Listing

admin    Google Optimization     Google, Listing, Optimize, Places

How To Optimize Your Google Places Listing

These firms typically have a website, but don’t rank effectively in the search results simply because their web site becomes lost inside the search engine “Sandbox”, with little hope of digging their way out. Smallbusinesses that are looking to drive a lot more site visitors to their website, have a tremendous opportunity to advance their listings and get first page results making use of the Yahoo and Google Maps Platform. Google Maps (also known as Google Places), supply small| business owners the ability to get their organization noticed on the web, by way of Geo-targeted Investigation.

In optimizing your small business| profile, Google Maps will bring your company initial page exposure by displaying native results to search users based on location. If your internet site is already getting sufficient listings on the search engine results pages, the local| business listing will build increased exposure for your organization. Your Google Places Listing| can offer driving directions, company info, operating hours and quite a few other distinctive features for your potential consumers.

Small companies can build their company listing in Google Maps by searching for Google| Places (formally Local Business Center) navigating to the site and creating a free account.

Make certain to fill out all of the offered categories in order to far better maximize your listings potential. The more accurate your details is, the more success you will see from your listing. Make positive to fill out all the info you can.

Your Google Places listing ought to have the same business name, address and telephone number as the information that appears on your business internet site. Attempt to prevent using 800 numbers, as they negatively impact the listing. 800 numbers might be added as an extra phone number, but attempt to provide a regular number as your primary point of contact.

Google only allows its Places users to create a single profile for their enterprise. If your company has multiple locations, you’ll be able to add this information using the “list of area’s served” section of the Google Places profile. Again, accuracy in this section will provide far better final results for your profile as it’s served on the Google Maps Platform.
These consist of images and video. You should also create coupons and add weekly specials to the profile as nicely. The far more data you supply Google, the better they can index you, thus driving much more traffic and far more qualified visitors to your website.

Filling out your Google Places business profile is just the start of your local internet marketing campaign. If your business is not very competitive, you may possibly be lucky enough to rank high in the search benefits for local business listings, just from filling out your profile information alone. But more competitive industries will need additional effort and optimization.

Encourage your consumers and clients to write testimonial style opinions for your company in the “review section” of your listing. Google will also populate your listing profile with reviews from evaluation websites such as Yelp and Kudzu as well. Employing these aforementioned tactics, integrated with a local SEO and Internet marketing campaign is one of the greates methods to improve targeted traffic to your web site and advance your small business’ Internet success.

To find out more about Google Places Optimization vistit the Searchtech website.

Optimize Your Website…and They Will Come

admin    Google Optimization     Come, Optimize, They, Website...and

Optimize Your Website…and They Will Come

What’s the big deal about search engine optimization? Isn’t it enough that you’ve put up a website, purchased some Google AdWords, and sent out an email to everyone you know announcing your site? In short, no. There is an art and science to search engine optimization (SEO), and it is critical for web-based businesses to know, understand and utilize if they want to drive quality traffic to their website via the Internet.

Where do you begin, though? How can you possibly know whom to trust or what to do first with so much information out there on SEO? Do you buy links or not? Pay per click or go organic? And what about those SEO companies who are aggressively promising #1 rankings? When it comes to search engine ranking, there are a lot of rumors and myths about what will increase your rankings and what won’t.

Debunking Some Popular Search Engine Ranking Myths

- Pay per click (PPC) ads will either help or hurt organic rankings. (Organic simply means the process by which web users find websites having unpaid search engine listings.)

Debunked: PPC is categorized differently than organic listings. There is no effect, one way or the other, on ranking.

- Websites are banned if they ignore Google guidelines.

Debunked: While it’s a good idea to read Google Webmaster Guidelines or Google 101: How Google Crawls, Indexes and Serves the Web, you are not banned if you ignore their guidelines.

- Websites are banned if they buy links.

Debunked: Sites are not banned. The links just aren’t counted.

- Copy must be a certain number of words, use a specific keyword density, and contain bold or italicized keywords.

Debunked: It used to be thought that there was a magic number of words used or certain times a keyword or keyword phrase should be repeated. Not so. Same with bolding and italicizing. They don’t do anything for ranking.

- Duplicate content will get your website penalized.

Debunked: It will just get filtered out and not counted.

- Reciprocal links won’t count.

Debunked: Every link counts, to a certain extent.

- SEO companies can increase your rankings without doing any on-page work.

Debunked: Run if an SEO company tells you this.

According to SEO expert Jill Whalen, SEO isn’t magic and isn’t a crap-shoot. “SEO is about making your website the best it can be for your site visitors and the search engines.” Want to help the right kind of people find your website? Then you need to design your site so search engines can find, crawl and index your pages.

Seven Ways to Get Your Website Crawled

- It’s better to have one main website with numerous domains pointing to the main domain, than to have mini-sites or multiple sites with similar content. Mini-sites and multiple sites with similar content do not increase search engine listings and are frequently viewed by search engines as SPAM.

- If you do have several stand-alone websites, make sure each serves a different target audience and has unique content with different domain or sub-domain URLs.

- Search engines need to be able to follow internal links. To make that happen, use tags, text links, image links, and CSS menus. Spiders have difficulty with JavaScript menus, pop-up windows, drop-down menus, and flash navigation.

- Choose keyword phrases that are most relevant and specific to what your web page is about. Think from the perspective of someone searching for what you are offering on your site. Ask, as if you were they: What would I search for if I am looking for something on your page?

- Validate your keyword phrases through either paid or free services, such as Keyword Discovery, Wordtracker, or Google AdWords.

- Check for keyword competitiveness. Take into consideration the size of your business. In this case, size does matter. If you are a major player with a major brand, you can play in a larger competitive pond than a smaller company just starting out. Know what size pond is right for you, and check
for competitiveness by putting: allintitle: “keyword phrase” in your browser and check the number count.

- Once you have your keyword phrases validated and checked for competitiveness, use them in anchor texts, clickable image alt tags, headlines, body text copy, title tags, and meta descriptions. Meta tags aren’t all that important for crawling.

SEO can be both intimidating and exhilarating. Intimidating because it seems as if just about everyone has an opinion on what it takes to get a high ranking in Google, so it’s hard to know what to believe. Exhilarating because, once you understand the method behind the madness of SEO, you see the art and science of it. Then it becomes fun and easy to come up with a strategic plan about where to place keyword phrases, how to write copy, and what size pond is best for your company to compete in. Optimize your website, and they will come.

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Why You Need to Optimize Your SEO Content for More Than Just Google

admin    Google Optimization     Content, Google, just, more, Need, Optimize, Than

Why You Need to Optimize Your SEO Content for More Than Just Google

If you simply optimize your website SEO for Google, you could be missing out on a huge untapped number of potential visitors to your website. Although it’s true that Google is the leading search engine and accounts for over 70% of all search-related traffic, that doesn’t mean that you should start and end your website SEO at Google.

While there’s no denying the results and traffic that a professionally SEO-enhanced website will bring you, and that Google plays a large part of that, take the time to think about these figures. Sure, Google accounts for 70% of all search engine traffic – yet that leaves 30% unacounted for.

According to the latest figures from Internet World Stats, there are currently 1,458,632,361 Internet users around the world today. An incredible figure, and one that’s growing all the time. Now, take Google out of the equation and you’re left with 437,589,703 users – almost half a billion! Let’s say that only 20% of these users are business browsers – that’s still an incredible 87.5 million users.

Can your business afford to miss out on these web users simply because you’re concentrating on optimizing your website for Google? If you’re like the vast majority of businesses who can’t afford to miss out on this untapped goldmine, there are ways that you can ensure you have the best possible chance of capturing that untapped audience:

Use an expert content provider in SEO that can write for the different search engines

Purchase international domain names for your website – the Asian market in particular is about to explode and the international URL’s will help you in this market and others

Depending on the size of your company, set up localized blogs. Outsource writers if you need to – the extra cost will be worth it

Understand how the different search engines rank content and tailor different pages on your website for different search engines

Losing business through tougher trading or economical reasons is bad enough – losing business through easy-to-remedy optimization of your website’s content is worse. Making sure your SEO is truly search engine friendly is achievable and the best starting point is providing SEO content that is friends with more than just Google.

Many Techniques to Increase Your Google Adsense Revenues and Optimize

admin    Google Optimization     Adsense, Google, Increase, Many, Optimize, revenues, Techniques

Many Techniques to Increase Your Google Adsense Revenues and Optimize

Despite what you may hear, the Google AdSense program is not for everyone. There are some types of web sites that do poorly no matter how hard the owners try, and there are others that should be doing well but the webmaster simply isn’t putting in the effort to make things happen. 

Here are some tips to make AdSense work better for you. If you do them all and you are still not having any luck, then you just might be running one of those sites that don’t make money 

1. Determine if your visitors are in the mood. 

Like I mentioned at the top of this article, some web sites just don�t work with pay-per-click programs. The best performing sites fall into one of these categories: 

Sites where users go and expect to buy something while they are there. E-commerce sites fit the bill here. 

Sites where users go to find specific information on something that they want to buy now. Music and video review sites, vacation information sites, resume building sites, etc. You don’t have to actually be selling these types of things; your site can just be a mecca for information pertaining to these things. Then, when the visitor comes to read your content, they are more likely to click on your ads. 

Sites where people who have disposable income and a credit card like to visit. 

This includes sites with money management, investing and lifestyle content. 

Sites that draw a large amount of new users every day. Free coupon sites and How to sites are good examples. 

Sites where people go who expect to read ads. Classified ads and shopping comparison sites fit into this category. 

2. Make sure that your visitors don’t feel that you just want to grab their money 
Give them plenty of relevant and well-written content. If writing isn’t your best skill then hire someone to do it for you. Good content brings steady traffic and steady traffic pays the bills. 

3. Play by the rules 

Google has some very specific Terms of Service for participating in their AdSense program. Learn those rules and follow them so you don’t lose all of your investment by getting shut out. 

4. Use the tools that Google gives you 

Google gives you tools for determining the best keywords for your site, measuring ad performance, and setting up different ad channels for fine-tuning ad results. These guys and girls are the 800 lb. Gorillas in the Pay-Per-Click market. They didn’t build these tools just to keep their programmers busy. Take advantage of their knowledge for they are very big and you are not! 

5. Tweak, fine-tune and then tweak again 

You should never be happy with your AdSense performance. If it’s good, then you need to make it great. If it’s great then you need to make it amazing. If it’s amazing then you need to take it to the UPS club. 

The UPS club? Google sends all checks over ,000 per month to the webmaster via UPS overnight delivery. Now there is a club that I wouldn’t mind belonging to. 

6. Get more traffic 

No matter how much traffic you have, you need more. More eyeballs translate to more clicks. Even if you are only pulling a 2% click-through. That’s a lot of clicks when you have thousands of visitors each day. 

7. Experiment with new keywords 

New keywords can bring new ads and new eyeballs along with it. Set up some new pages on your site and experiment with different content. 

You can see results in near real time when you use Google’s AdWords. Don’t be afraid to be different. If something that everyone else is doing doesn’t work for you, then invent something that does work and get it on your site. 

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SEO Hints on How to Optimize a Website – Advanced SEO Tips

admin    Google Optimization     Advanced, Hints, Optimize, Tips, Website

SEO Hints on How to Optimize a Website – Advanced SEO Tips

If you learn how to optimize a web page properly using these SEO hints and tips, then you will never have to pay for traffic again. The profit that your visitors bring you will go straight into your bank account.

You no doubt understand all the basic stuff, but in case you are new to this, let’s first have look at these basic SEO hints and tips, since many seem to omit them from their web pages. The most important are the HTML tags that are used by search engines to determine the relevance of your page to the search term used by the search engine’s customer.

Note the term ‘web page’, because many people don’t realize that Google, along with most other search engines, doesn’t list websites, but individual web pages. It is essential that you understand how search engines work if you want to learn how to optimize a web page.

I am going to refer to Google, not only because it is the biggest of the search engines, but also to save the bother of referring to search engines all the time. I will refer to Google, but take that as meaning search engines in general. Here are the main SEO basics:

a) The TITLE tag. This appears in the HEAD portion of your html, and is not actually seen by your visitors but is the most important tag on your web page because the spiders place very high weight to it. Use your main keywords here, and also any other text that will inform Google of the theme of your web page.

b) Heading (H) tags. Your page title should be placed within H1 tags, and should contain the same major keyword as you used in the TITLE tag. Your subheadings, if any, should be bracketed with H2 tags. I don’t use any of the lower tags, from H3 down, except perhaps H3 very occasionally. Any text with H tags will be regarded by Google as of specific importance, and most weight will be given to the lower numbers (H1 and H2). Don’t place eberything within H1 tags, or that will reduce its emphasis and Google will ignore the tag.

c) Text enhancements: Use bold, italic and underline enhancements sparingly, and where you one again want to stress the importance of certain keywords.

d) Your keyword density should be concentrated in the first third of your web page. Don’t use too many: I get good results with under 1% overall keyword density, but using the main keyword in the first 100 characters, once in the last paragraph and once more each 300 words but concentrated in the first third of the page. Thus, an 800 word page will have the keyword three times in the first 250 words and once in the last paragraph.

e) Meta tags: the only meta tag worth using is the description tag, which is used by most search engines in the description of your web page in their listings. Google mainly uses it exactly as you write it. The keyword tag can also be used, but few search engines are thought to use it: Google does not. Any other meta tags are a waste of your space. Anybody that claims differently is wanting to sell you something.

These are the basic hints on SEO, now here are some of the more advanced SEO hints and tips that will teach you not only how to optimize a web page, but to understand the way that search engines work. These are less obvious, and generally not used by beginners to search engine marketing.

f) You should use text links from one page to another on your siet. Search engine spiders love text, and fancy graphics or java links might look great, but don’t get you kudos from the spiders. Stick to text if you want a good listing: there’s no point in fancy graphical links if you have no visitors to use them.

g) IT will benefit to you use as liuttle code as possible on each web page compared to the amount of text: maximise your text:code ratio. Your code to text ratio should be minimized as far as possible because . . . yes, you’ve got it! Spiders love text!

h) Another good SEO tip is to focus on your off-page linking. It is possible to get a #1 spot on Google with no content: just loads of links coming into your web page from other websites. Not just any websites, but authority sites, so reciprocal links to and from web pages not directly related to your niche are a waste of time, and can even harm you. Link farms can positively damage you.

i) Use anchor text for your links where at all possible. Google shouldn’t have to work out what your web page is about: tell them. Hyperlink your keyword to your website, but don’t use the same form of keyword from every webpage linking to yours. Mix them about so as to keep the links fresh.

j) And lastly: keep adding pages to your website. A single website containing 80 pages will likly provide you with more visitors that two of 40 pages due to a higher overall Google listing from the former as compared to both of the 40 page sites. Refresh your content frequently by adding new pages, but don’t ignore your older pages: rdevise these now and again with new vocabulary. Google detests stagnation.

These are just a few SEO hints and tips that can teach you how to optimize a web page. There are many, many more. Some quite basic, others very much more advanced than the above. However, you can’t get everything free!