Search Engine Optimization Basics – Google Webmaster Tools

admin    Google Optimization     Basics, Engine, Google, Optimization, Search, Tools, webmaster

Search Engine Optimization Basics – Google Webmaster Tools

I have written this article to help people who perhaps are new to marketing on the internet get their website noticed by the search engines.  There is considerably more that can be done, but for the sake of simplicity, I will deal with only one topic in this article – the use of Google Webmaster Tools.

Note:  Google Webmaster Tools is able to be utilized on a lot of the website building sites, so in spite of the fact that this information is especially for WordPress, you can still use this information to help the search engine optimization on your other sites.  You will usually be able to find all this sort of information under a ‘Settings’ tab when you are in edit mode on your website.

Getting your sites verified is simply a matter of pasting the meta tag code from the Google Webmasters Tools site into the appropriate box when you are in edit mode for your site on the website building site.

When you are in the Google Webmasters Tools site, you can also often get your site sitemapped by typing in ‘sitemap.xml’ in the box next to your site’s address, after you have clicked on the ‘Add Sitemap’ button.

Go to the website at http://www.google.com/webmasters/tools/

It’s a good idea to take a look around here, as you will see how Google views your website.  This site can give you valuable information about the traffic coming to your site and how you can increase it by analyzing your View Links Data, Top Queries and Page Analysis.

The thing to realize is that by submitting your sitemap directly to Google’s Webmasters site, they will be sure not to miss any of your posts or pages.

So, sign up for your account (a good idea is to use the same log-in information for this account and your Adsense account [if you don't have an Adsense account yet, just keep it in mind, because you probably will open one at some later stage and you can use the same account details for it].  Ditto for AdWords.

When you log in you will see your Dashboard.  Add your site address with the www. but not the http://.

Click ‘Add Site’

You will then need to verify your site, so choose the ‘Add a Meta Tag’ option.  Below you will see a code, which you need to copy and paste into your site’s header.  Open a new window and go into your Wordpress Admin area.  Go to ‘Appearance’ then ‘Theme Editor’ then select the Header from the list on the right-hand side.  When it comes up, scroll down to where you see the script and paste your meta tag code in just ABOVE this script and BEFORE the script.

Click ‘Update File’

Go back to your Webmaster Tools window and click on the ‘Verify’ button.  If you have done everything correctly, you should get a message confirming verification.

Now, go back to your Webmaster Tools  Dashboard and next to your site URL there will be a column titled ‘Sitemap’ – click on the link that says ‘Add’.  Choose ‘Add General Web Sitemap’ and put in sitemap.xml where required.  Click on ‘Add General Web Sitemap’

You need to get some good content onto your site, if you haven’t already done so, before you move on to more SEO strategies.  In the event that you created your site on one of the website building sites, once you have put some content on your site and you have published it, you can use other search engine optimization strategies, also.

Well, that’s it for this article.  You can find lots more information on optimising your site at my blog, Voiceover:  http://voiceover.valerieeldridge.com.

Wishing you all the best for a very successful future.

Valerie

Keyword Optimization Tips For Top 10 Google Rankings

admin    Google Optimization     Google, Keyword, Optimization, Rankings, Tips

Keyword Optimization Tips For Top 10 Google Rankings

Keyword optimization is the one of the most crucial elements to receive top 10 rankings on Google. It is surprising to see how many search engine optimization campaigns today overlook these necessary fundamentals when attempting to target their chosen search term/s.

By reading this tutorial you will learn how to increase your website’s rankings for your chosen keywords. When attempting to conduct a successful SEO campaign, you need to incorporate the following nine tips:

Meta Tag Title
Meta Tag Description
Meta Tag Keywords
Your First 25 Words
Keywords Within Bold Tags
Placing Keywords In ALT Tags On Images
Keywords In H1-H6 Tags
Domain and/or URL Keywords
HTML Comments Containing Keywords
Keyword Density

These 10 SEO tips and more are explained in even more detail in our free seo ebook. Please be aware optimizing your keywords is only one part of a successful SEO campaign.

Meta Tag Title

If you have any experience in search engine optimization, you will know that your chosen keyword/s must be included in the title of your web document. Not only will this appear as the title of your website when a visitor views your website, it is also used as a clickable link and title on any search engine results. Make sure your title is no more than sixty characters in length otherwise most search engines will not include your full title in their results and place your most important keywords at the beginning. Ensure the title is appealing to potential visitors. Put yourself in the mind of a target visitor. If you were looking for a particular website, what title would make you more likely to click on the link? Sure, its one thing to have your website ranked #1 in the search results, but if your title is not appealing enough you may loose potential visitors! Make sure its placed in the header section of your coding.Your Website Title Here

Meta Tag Description

A Meta tag description is another important element for keyword optimization. The description of your website will play a vital role in securing that top 10 ranking youve been hoping for and should be a brief explaination of your website and what it can do for the searcher if they were to visit. It must also include your search term/s for effective keyword optimization and be no more than 160 characters in length otherwise not all the description may be included.

Meta Tag Keywords

Some say that Meta tag keywords are now useless, however they are still regarded as vital element of keyword optimization. Some search engines still use keywords when ranking their listings so it’s best to add them to your page. Make sure that the keywords you state within this section actually appear in your webpage. Otherwise you may be classed as a spammer and possibly banned from various search engines.

Keyword Optimization Of Your First 25 Words

It is essential that you display your niche keyword/s in the first 25 words of your website body content, preferably in bold. Search engines hold the first 25 words of your website in high regard so take advantage of it.

Keywords Within Bold Tags

Place your major website keywords in bold on your page. Search engines believe that by putting emphasis on these keywords they are important. Also place other important words in bold for proper keyword density. Remember to make sure you have the correct keyword density.

Keywords in ALT Tags

It is important to place your targeted keywords in the ALT tags of your images. The reason behind this is that search engines cannot read images. Therefore, by including this tag on your images, you are telling the search engine what the image is about. It is essential that you add this tag to every image on your website.

H1-H6 Headline Text

One of the most common SEO mistakes is not placing the desired keywords in H1- H6 HTML tags. The H1-H6 tags inform the search engine spiders that these words are important because they are mostly used for page titles or sections of your website. You will find that nearly websites ranked in the Top 10 listings will have used atleast one H1 tag as a bare minimum. Using H2-H6 is optional but still desirable. Remember to include additional words to make sure your keyword density is not affected.

Domain Name and URL Keywords

Keywords within your domain name and url can mean the difference between a number 1 ranking and a lower top 10 ranking. The best option would be to have your keywords in your domain name ie. Free SEO Analysis http://www.free-seo-analysis.com. However, this is not always possible. Another great way is to add your keywords in the url or page name ie. Keyword Optimization http://www.free-seo-analaysis.com/keyword-optimization.php. The dashes in between is not essential and is based on personal preference. It looks neater than to words clumped together and the search engines can still read the words. It also eliminates the possiblity of being listed under unwanted search terms.

HTML Comments Including Keywords

Another great way to improve your search engine rankings is to include HTML comments in your code. This will provide you with an opportunity to once again state your keywords and their importance. The search engines spiders will be able to read these comments and will see that in fact your keywords are pretty important if they are even in the comments section.

Keyword Density

Keyword density is the number of times a keyword or search phrase appears on a particular page divided by the total number of words on the page. This number is then multipled by 100 to provide a keyword density percentage. It use to be recommended that keyword density should be about 2%-3% but I have ceratinly seen pages ranking number 1 on Google where this certainly isn’t the case. However gathering keyword details and comparing them to well ranked websites can be a very time consuming process. I use Internet Business Promoter because it automatically calculates the keyword density of my webpage and then compares it to the average keyword density of the top 10 ranked websites on Google for my chosen keywords. It is an essential tool if you want to make a huge impact on the major search engines. Another great feature is the ability to generate a search engine optimiaztion report and even includes all the keyword optimization tips I have discussed in this article.

More Google Optimization Articles

Search Engine Optimization Cost – Tips to Make SEO Costs Easily Affordable for Your Small Business

admin    Google Optimization     Affordable, business, Cost, Costs, Easily, Engine, Optimization, Search, Small, Tips

Search Engine Optimization Cost – Tips to Make SEO Costs Easily Affordable for Your Small Business

1..What is the number one priority, objective, or goal that you want to achieve through your online marketing efforts?
- Are trying to establish your business as an “authority site”?
- Are you trying to build a community using social media?
- Are you trying to generate more leads to fill your sales funnel?
- Are you are trying to attract more customers to a retail or physical location?
- What is your desired outcome for visitors to your website?
- What is your “business model” for your online marketing?

The responses to these questions will affect the online marketing strategy, approach, or techniques that are most suitable.

2. The BIG SECRET of Internet Millionaires and virtually ALL Successful Online Businesses…
Actually, this “secret” is painfully obvious – it is one of the fundamentals of achieving success online. But, just as major league athletes focus on the fundamentals of their competitive sports, it is worth highlighting here: TRAFFIC MATTERS MOST – IT IS A FUNDAMENTAL REQUIREMENT.

To be more specific – targeted traffic is what matters most. Attracting targeted traffic essentially means that the visitors to your site are already pre-qualified to the extent that you are presenting them with information that is aligned with what they are searching for. This assumes, of course, that the methods used to attract them are consistent with search engine optimization and search engine marketing best practices.
Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.

3. How do prospects and customers find you now – and how could you attract more?
- Which keywords do prospects use when they are searching online for what you offer?
- Where is your business currently ranked for those terms in the search engines?
- How competitive are the keywords that you are currently using to promote your business?
- How viable is it that you will be able to rank for those keywords in the near future?

4. What does “Google Page 1 Rankings” actually mean – and why does it matter?
A Google Page 1 Ranking means either that a particular web-page appears on the first page of the natural “organic” Search Engine Results Position (often referred to by the acronym: “SERP”) in response to a search for a particular keyword or keyword search term, OR that an advertiser has outbid all other advertisers to appear in the Sponsored Results.

Google Page 1 Rankings matter greatly because:
- 81% of people search online before making a purchase.
- 72% of people use Google when performing online search.
- 98% of people choose a business on “Page 1″ when making a “buying decision”.

Conclusion: If your business isn’t ranked on the first page of Google’s “natural” or “organic” search results, you will be missing out on close to 75% of potential prospects, leads, and sales.

Important Note: Recent metrics evidence that people performing online searches increasingly look beyond the Sponsored Results and directly to the “organic results” for the information they seek.

5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):
Paid Traffic remains the fastest way to generate traffic for new websites, to test keywords, and to “pump” life into websites that are stuck on page 2, 3, 4, 5….157…or otherwise not prominently displayed in the search results….BUT…the value of the bought traffic may be worthless…especially if it doesn’t convert to sales.

When business owners or webmasters get frustrated with their online efforts, there is frequently a temptation to try to make up for lost time by purchasing traffic from advertising brokers (i.e. the “content network”). As tempting as it is to generate “traffic” fast using this method, it should be understood that there are very real risks associated with it.

Anyone with a valid credit card charging capacity can generate traffic fast. Beware, however, that the traffic generated from many of these sources is a total waste of money. Ask almost anyone who has tried it.

Obviously, Google and Yahoo have made literally billions of dollars by selling this kind of traffic (i.e. paid clicks). In the early days of Adwords and Adsense lot of savvy internet marketers created online advertising empires by functioning as advertising “arbitrage” agents. For the past several years, however, many of those very same marketers complain of losing vast sums on advertising campaigns.

Caution: If you choose to use paid advertising to buy traffic, proceed carefully – and limit your spending until you verify that the cost/benefit ratio of your advertising program is within your accepted tolerances, and expectations.

6. Keyword Research – and How to “re-position” your company online (if necessary).
One of the smartest things you can do, and definitely one of the first things you really should do, is to perform some basic keyword research. Only by conducting detailed keyword research can you know how to proceed with your online marketing efforts. Only after performing keyword research can you determine whether you will be wasting time and money (and lost-opportunity costs) by trying to promote your business based on words or terms or “keywords” that are either too competitive, not sufficiently searched, or otherwise non-performing.

You can begin to get a sense about all of this for free by using the Google Adwords Keyword Tool.
Start by entering a broad term that relates to your business or niche. Then scan the results for the keywords you are currently using.
Then review the competition, both in terms of Adwords and also in the search engine itself. If the first page of natural SERP results is dominated by major corporations, major “authority sites”, or other stiff competition, then that keyword may be difficult to rank for. This is especially true if the SERP results are for main indexed pages.

On the other hand, if the first page of Google returns a lot of “inner pages” (i.e. pages that are on the third hierarchy of the site structure, or lower), and if they are not from “authority sites”, but rather from blogs or smaller sites, then ranking for those particular keywords may be achievable, and perhaps even relatively easy).

7. Knowing Who Your Visitors Are – Capturing Visitor Contact Details for Lead Generation
The single most important missing element from most business websites may be a “lead capture form”. It’s hard to believe that with literally billions of websites published, so many websites lack such a valuable but inexpensive and easy-to-implement tool.
Lead capture forms have been available for at least 10 years. And we have all grown accustomed to using them – as consumers, or as “subscribers”. You may be reading this information as a result of having entered your email address into a basic lead capture form (sometimes referred to as a “squeeze form” or “squeeze page”, depending on how it is implemented).
Lead capture forms are typically integrated with Auto responders such as Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.
If you are trying to develop any kind of business intelligence about your website visitors, and trying to establish a follow-up rapport with them, it is essential to incorporate lead capture forms into your website.
At the most basic level, setting up a lead capture form can be accomplished in minutes.

8. Understanding Web 2.0 and How Social Media Can be Leveraged to Facilitate SEO and to Grow Your Business:
Web 2.0 and Social Media are extremely complex and dynamic developments. The easiest way to understand the potential of Web 2.0 and Social Media, in terms of how they can help you grow your business is this: Make It Easy For People to Learn About You and What You Offer – and expand your circle of influence or like-minded “friends”.

Unlike “web 1.0″ sites, Blogs are “Web 2.0 ready” – what this means is that they are preconfigured (in most cases) to allow for RSS feeds, Social Network Sharing, Commenting, etc.

It’s no secret that the way Google (and other leading search engines) rank their search results is largely based on what other people think. It follows that the more people who link to your site, the more Google will consider your site to be an “authority site”, or at least a meaningful site, within a particular niche, or for certain keyword terms.

The easiest, cheapest, and one of the most effective things that you can do to improve your search engine optimization is to incorporate a blog into your website (or make it your website), and to create meaningful and relevent content on a regular basis (e.g. 4 times a week or more).
Make it easy for other people and blogs and organizations to get your content and to derive value from you. RSS feeds and Social Bookmarking tools are ideal for this task.

Related Google Optimization Articles

Dissecting Search Engine Optimization, SEO Tips from Green Web Hosting provider

admin    Google Optimization     Dissecting, Engine, From, Green, Hosting, Optimization, Provider, Search, Tips

Dissecting Search Engine Optimization, SEO Tips from Green Web Hosting provider

Dissecting Search Engine Optimization:
Why Google, Yahoo and Bing = Web Success

How to get more visitors to your website, which can in-turn, increase profits.

Tips from your Green Website Hosting Provider

If you’re just starting out in the world of e-commerce and your looking for a green web hosting provider, welcome to the shark tank. The world wide web (W3) is the fastest growing, most competitive and most exciting marketplace in the history of buying and selling.

The world wide web is also the place entrepreneurs have the opportunity to actually build a successful business for just a few bucks. The W3 has changed everything, which is why you’re thinking of diving in.

Optimization is probably NOT at the top of your “to-do” list. But it sure should be.

SEO often makes the difference between web success and a “down in flames” scenario you don’t even want to think about.

Introducing the Search Engine

The first search engine was introduced by Yahoo in 1994 and as soon as Yahoo released this now-essential tool, search engine optimization began. Search engines, like Google (the 800-pound gorilla of search engines) provide the “address” of the web site that contains the information or products you’re looking for. Prior to 1994, we were all wandering around the web without a road map or an address book.

Today, simply type in a search query, using keywords, and Google, Yahoo, Bing and the other 4,000 search engines crawling the web, and you’ll see dozens of Search Engine Results Pages, or SERPs, offering suggestions for web sites that would interest you based on the keywords you entered into the search box.

The War Between Google and SEOs

Search engine optimizers (SEOs) somewhat understand how search engines evaluate a web site and their job is to manipulate the machine – to get search engines to rank their clients’ web sites higher in the SERPs.

The chances of a search engine user clicking on a SERPs link are much higher if that link is on page 1 of Google’s SERPs rather than on page 152. Think about your own use of search engines. When you make a search query, you look at the results found on the first few pages. When was the last time you drilled down to page 152 of Google SERPs? Never!

The reason is simple. The prime objective of a search engine is to deliver SERPs links that are relevant to the keywords entered into the search box. The more relevant the web site based on the query, the higher the web site ranks in SERPs.

Search engines employ top-secret algorithms – complex mathematical formulas – to assess what a web site is all about, to classify a web site within the search engine index and to deliver relevant SERPs to users.

If you type in “snow tires” into the Google search box and a bunch of SERPs listing knitting stores, sports memorabilia and health food stores appeared on Google’s SERPs, pretty soon you’d stop using Google because it was a waste of time.

On the other hand, if you type in “snow tires,” and find local retail tire stores, you can do some comparison shopping on prices, look for special sales and even print out a map to get to the tire store. When it comes to search engines, it’s all about relevance – how relevant are the search results based on what the search engine user types into the search box.

Positive and Negative Ranking Factors

Search engines use small snippets of code, called bots or spiders, that “crawl” a wide site to determine the topicality of the web site and how good that web site is in terms of relevance to the keywords entered by the search engine user.

Bots move through a web site looking for letter strings – the repetition of the same sequence of letters. So, if a bot finds numerous references to “snow tires,” the bot assumes the web site is about snow tires.

Now, it could be a tire store, research on snow tire performance, a national manufacturer snow tire web site, a PhD thesis on snow tires, but search engine spiders look for repeating letter strings to assess into which category a particular web site should be indexed or classified.

The natural inclination, therefore, is to use the words “snow tires” a lot. The more the better, right? Well, search engine algorithms are created to recognize what’s called keyword stuffing – the overuse of certain keywords and terms designed to attract the attention of search engine bots.

If you sell bananas on line, and every other word of your web site text is “banana,” search bots are programmed to recognize keyword stuffing and when it does, the web site ranks lower in relevance than the web site that provides helpful information on the purchase of bananas.

Linkage – the number of web sites that link to your web site – is another ranking factor. The more web sites linking in to your web site, the higher your web site is ranked. The thinking here? If other site owners link to a web site, they’re recommending it to their own site visitors, an indication of a really good web site.

There are dozens and dozens of ranking factors and endless debate on which factors matter most. Even SEOs – men and women who earn their salaries optimizing web sites – don’t agree on which factors have a positive effect on SERPs rank and which don’t, creating an endless debate.

Search Engine Bots Never Bought Anything

Okay, so now you’re thinking about search engine optimization and how to improve your site’s rank on Google’s or Yahoo’s SERPs, right? Well you should.

The better optimized your site is, the higher it will appear on SERPs. And SERPs drive a lot of traffic to a web site. In the case of many web sites, Google accounts for 60% of all visitors who visit that particular web site so ranking highly in Google SERPs sends visitors to your web site.

However, it’s important to remember that search engine bots never bought a thing. These computer code snippets crawl your web site, gobble up letter strings and index the pages of your web site.

They don’t buy anything, so even if your web site does rank highly on Yahoo’s search engine results pages, it doesn’t necessarily indicate that web success is within your grasp. On the contrary, you may rank highly for obscure, little-used keywords. If you own a hearing aid repair web site, you’ll see organic traffic only when search engine users type in “hearing aid repair” – and that’s not going to happen a million times a day, that’s for sure.

The Web Screen

Your web site consists of two key components – the HTML or XML code that actually creates the web site and the presentation layer or web site skin – the web site that humans actually see.

Think of a web site as a screen. Behind the screen are lines of code that search engine spiders see. Googlebots never see the other side of the screen – the presentation layer. That’s for humans only. However, humans never see the underpinnings of the web site – the source code – the lines of HTML code that create the look, feel and the structure of your web site.

This actually simplifies the process of optimizing your web site for search engine spiders. The code, crawled by spiders, should be optimized for spiders so these search engine tools accurately identify all of the content your web site contains.

On the other side of the screen – the presentation layer – optimize for humans. The color scheme, the type font, the navigation architecture and navigation bar – everything on the presentation layer should be deigned to appeal to humans. Bots never even see your pretty choice of colors or the cool graphics you had created. In fact, bots can’t read any web site element that has a graphic extension like jpg, gif, bmp or other non-text extension.

Balance Creates Web Success

The key to long-term web success is balance. That’s what search engines want so give it to them.

A good SEO copy writer can effectively work in the words “snow tires” up to 5% of the total site text – about the maximum you want before search engines slam you for keyword stuffing.

Also, play by the rules. The rules are laid out clearly by search engine developers and are available for any new web site owner to review. For example, some site designers might employ invisible text. How?

Place white text against a white background and it’s invisible to the human eye, though bots can still read it without a hitch. So, you might be tempted to place the search term “snow tires” in invisible type all over your web site.

Don’t. Bots, and the mathematical formulas that direct them, have grown more and more sophisticated over the years and if you get “caught” using any of these illegal tactics, you lose page rank, and your site may even be banned. You’re out of business.

Optimize your HTML code for spiders. Optimize the presentation layer for humans with credit cars and telephones looking for the closest place to get a new pair of “snows.”

Then, wait for the telephone to start ringing. It will – if you do it right.

With The Use Of Search Engine Optimization Your Website Will Be Shown on Google

admin    Google Optimization     Engine, Google, Optimization, Search, Shown, Website

With The Use Of Search Engine Optimization Your Website Will Be Shown on Google

When you have a website, you would like to drive potential customers into it. You are aware the way in which internet research do the job – you go to Google, input keyphrases, hit enter, and in a fraction of a second a huge list of results is shown.

Almost all of the users who do these searches might basically search at the links on the top of the search rankings, more rarely at links that are lower than third or fourth on the list as shown, and rarely venture from the page one to start looking at links on the page two of results returned.

Search Engine Optimization will definitely do the job to place your website at the top of Google rankings. Good Search Engine Optimization will help your website to be found on Google, and that will help you get visitors to your website.

Not everyone understands how search engines like Google ‘decide’ in what order links will be shown on any given search. An advanced mathematical equation that computes which results to return depending on the relevance and significance of those results to the search phrases a user inputs is called algorithm in which Google basically depends on.

If Google can’t find your website, neither can anyone else. Definitely Search Engine Optimization is the best way to help your website to be shown on the first page on Google. Search Engine Optimization, or SEO for short works like this: Google directs on the internet ‘bots’ often called ’spiders’ which travel the web looking for information about web sites.

Besides relevance and importance, Google also looks at popularity. The algorithm makes use of the info the spiders bring back to determine where a website will land on the rankings. Search Engine Optimization is all about ensuring that the Google Spiders find what they need to ensure that your website ranks highly on a Google search when search terms relevant to your site are entered. Basically this is the way Search Engine Optimization will help your website to be found on Google.

The actual algorithm Google uses is a closely guarded secret, but there are guidelines that can ensure that Search Engine Optimization will help your website to be found on Google. The most important criterion is content. You must have content rich pages on your website, that are relevant, well-written and make use of keyword and phrases, along with the relevant Metatags the Google spiders look for.

There are people who use what is known as Black Hat SEO, such as keyword stuffing, in a bid to ‘fool’ the bots so as to ensure that Google pays attention to their site. This is bad for your credibility, and Google is wise to this practice – in the long run it will hurt not help you. If you want Search Engine Optimization that will help your website to be found on Google, you may want specialist help.

SEO is a very complicated subject in which its trends constantly change, and so an advice from the experts will be very helpful. Make sure you use a specialist with a proven track record in SEO, so that you can provide the best in Search Engine Optimization that will help your site to be found on Google.

Why Search Engine Optimization is Important for Internet Marketing Media

admin    Google Optimization     Engine, Important, internet, Marketing, Media, Optimization, Search

Why Search Engine Optimization is Important for Internet Marketing Media

Today, people around the world search Internet for information and services. Internet has become an necessary part of present culture, and so is the need of SEO (search Engine Optimization) services.

Search Engine Optimization (SEO) and internet marketing are indivisible. This is because advertising is part of your business in order to drive more traffic to your site and generate more sales. Search Engine Optimization (SEO) is going to help you achieve your goal by helping you to redirect as many traffic as possible that is if you practice the correct SEO tips. You don’t get traffic out of the blue sky but you get traffic when you work towards building links and promoting your site online.

When you know the way to make use of the search engine optimization in helping to promote your site on the internet, you will be able to watch the traffic coming in and the chances of getting more sales would be higher. If you do it yourself, you don’t even have to use a dime and get to save more money in the long run. In other words, you get free SEO for your sites.

With a mixture of Search Engine Optimization in internet marketing, you are bound to control your niche in the market. SEO is the key towards a successful online business. SEO is also the key for more people to know about your business. Therefore it is wise to say that internet marketing will not survive without the practice of SEO.

Google has its own individual way to rank websites and you need time to build the trust between Google and your site. Some internet marketers thought that they can fool Google by practicing illegal SEO guides that in the end, Google will de-index the sites from its index system. This is a big loss because to get re-index again by Google, you will need to double the effort in building links and creating excellent content for your sites.

Search Engine Optimization is really important media you must follow the rules and regulations when you are practicing SEO is important for an internet marketer so you need to follow the rules and regulations when you are practicing SEO. First of all, you cannot have too many back links in one day. This is because Google is smart and there is no way you can get hundreds of back links in one day unless if you are using automatic submission to directories and this will result in getting banned from Google search engine.

Google Sponsored Links and Adwords Optimization for successful internet market

admin    Google Optimization     Adwords, Google, internet, links, Market, Optimization, Sponsored, Successful

Google Sponsored Links and Adwords Optimization for successful internet market

Internet has become very useful in this era of obtaining information. All kinds of information can be found on the World Wide Web. Businesses, both conventional and online, can advertise on the web using Google sponsored links that increases the popularity of the brand by manifold. If you can apply Adwords optimization for your site it will earn high visibility among your potential clients and will in turn increase your revenue.

Any business can advertise on Google and its associated advertising network. No matter what the budget for marketing for a company they can use Google sponsored links. The advertiser pays Google only when a visitor clicks the advertisement while looking for a product or service.

First, you have to create an account with Google. They will help you create an account with them, so that you now have a unique user identification and password to create your advertisement, to monitor it, and also pay for the advertisement on pay per click basis. Now you can create Google sponsored links.

The steps required to be followed to create Google sponsored links are quite simple. You first have to create the advertisement. You have to choose the keywords, decide your budget, and also decide where you advertisement will be displayed. Once your ads are uploaded people will click on them and will be redirected to your business website.

Selection of keywords is very critical. Keywords are words or phrases related to the business being advertised using the Google sponsored links. When people look for information on products and services on Google and use one of your keywords, your advertisement appears next to the search results. Now you are advertising to people already interested in your product or service. People can click the advertisement to buy your product or to know more about your services. You will not need a web page for yourself on the World Wide Web and Google is letting you publish your advertising.

Adwords optimization is to ensure that the most correct, relevant, useful, and logical words are being used as keywords for your advertisements on the World Wide Web. While you are on the web as an advertiser you would want maximum traffic or visitors to your advertisement. Of course this will determine the pay per click for your advertisement but it will also mean return on investment for the advertisement.

Through adwords optimization for your advertisements you can get massive traffic flowing to see your advertisements. As soon as you set your account and choose relevant words as keywords you see instant traffic to your advertisements. Moreover, you will need to reach the targeted traffic for your products and services. These people if they click and go through your advertisement then you pay per click (PPC) which is useful in internet advertising business. Now there is huge traffic to the internet. Keeping the bandwidth issues in mind the traffic being affordable, it will be useful to the advertiser as too much flow of traffic will create confusion and is also not expected as it will slowdown the speed.

Adwords optimization helps prevent issues arising on the Google sponsored links. These issues come up due to inactive keywords, irrelevant keywords, disapproved advertisements or keywords, high cost per click, low visibility, and the problems in maintaining the account for the advertisement on the web. But if you know how to use them you can develop a effective internet marketing strategy.

Are keywords still valuable for optimization?

admin    Google Optimization     Keywords, Optimization, Still, Valuable

Are keywords still valuable for optimization?

For those unfamiliar with the term SEO or search engine optimization and how it works and how the term ‘keywords’ come into play, here is your synopsis.

To start, we will only refer to Google as it is the most commonly used search engine. So, let’s say you have a business and of course you want people to find you – right? Of course you do. So what has to happen, you may ask. To start, you have to get into the mind of the person who will be searching for you. So, let’s say for example you sell vacuums. What will your potential buyer type into the search engine to find you? Will they type ‘vacuums’ or will they type in ‘vacuums for sale’ or even ‘cheap vacuums’? The terms people use are what we call keywords.

Now Google, who wants to provide the best webpage for your search term has to follow a particular criterion to help you get your match. Google uses a software element that is called a ’spider’ which scans websites and their text looking for the keywords within your site that match the user’s search terms.  Google will they show a results page that is made up of two elements – sponsored links and organic results. The sponsored links are paid for and are on the right-hand side. The organic results are in the left-hand column or what appears to be up the middle. Organic results are the free listings and the listings people strive to get on the first page for.

So how do you get on the front page of Google without having to pay? One of the many ways is by writing and optimizing text. This text not only has to be of value to its reader but include the keyword(s) you think your potential customer will be using. Your first thought might be to shove a lot of these keywords into your text. Don’t do this – it has been tried and while it worked for a short time it is now called keyword stuffing. Not only will this now turn your potential customer away but it could also get you booted off of Google for some time.

So how many times can one keyword be used on a page without a site getting penalized? Many SEO experts feel 9 to 15% is a nice ratio. To evaluate the number of keywords in your text, there is a formula, or one can simply use free software available online to evaluate their keyword density in contrast to the number of words in the text.

Hiring professional writers who can integrate keywords naturally into your text is key. You don’t want your pages to appear like spam and yet you do want it to meet Google’s algorithms. Understanding how Google searches pages in not truly known by anybody as it is kept somewhat under wraps, but through experience, SEO experts can tell you the software is able to observe general relevancy in addition to the keywords.

The second element to all of this is that the value of keyword density will hardly ever come from your main content, but rather from the optimization of all the other factors on your page. Keywords are not only taken into consideration from your main text, there are other elements Google’s spiders scan, they include:

•    Page title
•    Meta Tags
•    Meta Description
•    Images Description
•    Headers Tags

The last important element regarding keywords is knowing which ones to use. Are people typing in ‘vacuum’ or ‘vacuum(s)’? SEO professionals use a number of tools to find these keywords for their client’s use. A word plural or not plural can make a difference by the tens of thousands of searches, at times.

Search engine optimization is always changing and evolving, but one thing that has remained most consistent is the continued value and use of keywords. Are they still valuable for optimization?  You bet ya!

More Google Optimization Articles

How To Win At The Search Engine Optimization Game In 2010

admin    Google Optimization     2010, Engine, Game, Optimization, Search

How To Win At The Search Engine Optimization Game In 2010

If you are lookng for a better way to beat the SEO game check this out ==>http://bit.ly/arz2cq
Websites which are listed on top of search engine results are considered to be very trustworthy and also generates more leads, sales, and conversions. SEO expert team in our company will help your website to attain guaranteed top position in search engines like Google, Yahoo & Bing. Website visibility converts to customers: 82% of local organic searches resulted in contact with a local vendor. As much as 75% of all clicks are made on organic, non-paid listings vs. Web 2.0 has ushered in a new era in the still nascent world of internet marketing. Studies show that the advent of blogs, social media platforms, social bookmarking sites and other web 2.0 initiatives has resulted in over 44% of internet users becoming content creators.
Keyword enriched, salable content. Developing content for your website is one of the best investments you can make. Keyword stuffing is considered an unethical practice because what you actually do is use the keyword in question throughout the text suspiciously often. Having in mind that the recommended keyword density is from 3 to 7%, anything above this, say 10% density starts to look very much like keyword stuffing and it is likely that will not get unnoticed by search engines.
Articles should focus on one or two keyword or phrases at most. Stuffing an article with every possible keyword phrase related to the topic will only bring the search engine ratings down. Article marketing is an excellent way to increase your search engine ranking. Write articles with good content for the reader about your industry and product or service expertise.
Web positioning techniques will deliver visitors but the usability of your site is what will keep them there. Websites can have a high ranking today, but may slip as more sites get listed in this site category. It is therefore necessary to monitor your Web site’s search rank and traffic stats frequently and implement periodic positioning maintenance. Web masters and business owners alike realize that getting noticed on Google now requires a well thought out strategy and regular evaluation and updates.
Meta tags are not meant to be used for keyword stuffing. Don’t use them for that purpose because it isn’t going to help you. Meta tags is one of the better methods in increasing the reputation of the website, now in order to make your website SEO friendly, you have to pursue some basic straightforward rules. You can either try the algorithmic SEO or the organic SEO.
Search engines will always look at some portion of your blog starting at the top. Do not stack keywords in the beginning but be keenly aware of the difference you can make with well chosen and placed words. Search Engines tend to be strict when enforcing these rules in order to provide better quality in their SERPs and retain & grow their own user base. SEO Choice is a white hat search engine optimization company which practices ethical, organic SEO through and through. Search Engine Optimization is an ongoing process, requiring addition of new fresh content, constant modification of site content, changes to site architecture and link building (this is a subset of search engine marketing). All of these together build traffic to a site, and are necessary to generate leads from a site.
Keywords play an important role in the way search engines index and rank websites. We work closely with our clients to ensure that their website content contains relevant keywords that target the natural queries of potential customers. Keyword density can be tricky but, as a general rule, Big Oak shoots for 3% to 12% of all text on a page to be our targeted keywords. Keyword-rich content is provided by our copywriting services. We do provide creation and management of internet advertising pay-per-click campaings in Google Adwords, Yahoo-Overture and similar.
Linking is the mechanism that connects all the pages on the Internet. You’ve got links throughout your web site to let people navigate their way around. Linking to a penalized website can really hurt your own website. This is why it’s very important to know who you’re linking to when not using the ‘nofollow attribute’ on your external links and internal links. Links build a bridge of trust between your website and the search engines, so it is a necessity to truly succeed online. Without high quality inbound links, your website simply won’t rank in the search engines.Internet users more than ever trust that search results will provide a useful and honest answer to their inquiries. Internet users conduct millions of searches every day on search engines such as Google, MSN, and Yahoo. As a result, most high-traffic websites receive a majority of their visitors from the search engines.Google, Yahoo and Bing January 2010 market share was just announced by Comscore.com this week. According to them, ”Americans conducted 15.2 billion core searches, with Google Sites accounting for 65.4 percent search market share. Google recommends headlines between 2 and 22 words for optimum visibility and search results. And Google results display only the first 63 characters of each headline.
Google ranks all the pages of your site, but how to be sure that everything works correctly? How to increase rank of the pages on your site? Google’s Let’s make the web faster web page asks the question “What would be possible if browsing the web was as fast as turning the pages of a magazine?”. This clues us in to their goal – instant response. Google returns more than 240 Million search results in the US every day. If you are trying to connect with your audience, optimizing your ranking in search results is an important component of your marketing and promotion plan.
The question is always being asked on many of the blogs and forums on the internet “How do I ensure my sites are properly Search Engine Optimization”.

Find More Google Optimization Articles

Some Valuable Q&a On Search Engine Optimization (Seo) Services In Dubai

admin    Google Optimization     Dubai, Engine, Optimization, Search, Services, Some, Valuable

Some Valuable Q&a On Search Engine Optimization (Seo) Services In Dubai

Search Engine Marketing (SEM) Services in Dubai can take different routes through -Paid per Click Advertising (PPC), Organic Search Optimization (SEO), and Social Media Optimization (SMO). Google Pay-Per-Click (PPC) today is the most popular marketing approach on the Internet. However, like all advertising, the exposure stops when the advertising budget runs out while in organic search, once a page one Google ranking is achieved, the website will begin to receive much more visitors to the website than with traditional Google PPC. Search engine visibility means getting your company name and brand to appear on search engine results pages for many specifically selected keywords that relate to the company product or service.

Q1- How do I make sure my company in Dubai is visible on Google?

The best way to get a return on the website investment is by adding content to the website on a regular basis. This strategy is called “Content Marketing”. By adding content pages you increase your chances of ranking for “long tail” keyword phrases. These are phrases of 3 or more words that often result in highly focused and targeted search results. One of the greatest advantages the Internet has over the Yellow Pages is that the Yellow Pages puts your business right next to your competitors, whereas the Internet gives you infinite scope to differentiate yourself from competitors. In addition to this, the various analytical tools available to website owners today allows for you to identify areas where you can make an improvement to your website.

Q2- I have good content but I still dont rank on Google first Page, why?

The way Google prioritizes its search rankings is done in two ways:

A. On-Page Optimization – At the very basic level, it is where the good content comes in with the related keywords being used in headings, sub headings, bullets and internal link text. Websites that contain 100 pages of content or more are likely to achieve higher rankings in search engines and increase your website ability to be found for long-tail keyword searches.

B. Off-Page Optimization – These are external links that point to your website from other websites. These links are seen as recommendations and build credibility for your website. Link popularity refers to the amount of text links that lead to your website from other sites and is the single most important factor that a search engine algorithm considers when ranking a web page. You could view this as a voting system; the one with the most related votes will do best. Effective link building is achieved by blogging on a regular basis, submitting your websites to online classifieds/directories and by taking advantage of the many social media platforms that are available – Twitter, Facebook, Linkedin etc.

Q3- So where do we get valuable links from?

Other websites will link to your website if you have good content that they wish to refer to. In this case your website will acquire links without much intervention from you. The objective with link building is to get links back to your website using your “product keyword” or variable thereof in the link text. This is seen as a valuable link and not easily manipulated. Links can be created by the following link building strategies:

1.Blog posts – Which promote, discuss or compare products.

2.Article marketing – Where one writes product related articles and submits to “Article websites” where webmasters can use your article on their websites. The rule is that they cannot change your content and must leave the authors signature where links are pointed back to your website.

3.Reciprocal links from other industry related websites, where webmasters agree to swap links with one other using requested “valuable” link text.

It is important not to get involved in what many webmasters unethically do by starting to use techniques that are seen or termed as “Black Hat SEO” to get their website ranked well. A term used when one engages in activities that try to manipulate the search engine rankings.

Q4 – What is Social Media Marketing (SMO) Services

Social Media services could mean many things within the following categories:

1.Social Media Advertising – using paid text or banner ads on sites like Facebook, Linkedin. These ads allow you to target your market based on their demographics.

2.Social Media Bookmarking – Sites like Digg and Stumbleupon provide users with the ability to tag websites that they like or recommend. Social Book marking supports your search engine linking strategy.

3.Social Media Optimization – by uploading videos to Youtube and optimize them using product related keywords, one stands the chance of getting on Google first page for these related keywords. By posting optimized content on websites like Craigslist & Yahoo Answers one can get ranked for related keywords in a short space of time.

4.Social Media Networking – many business owners attend regular networking meetings where the objective is to meet other business owners with the objective of doing business with each other. Social media websites like Linkedin provide professionals with a way to establish relationships online where one can build credibility and introduce their products and services in an educational manner.

Q5- Why Social Media Marketing in Dubai is Important? – Conversation is King

It is important to combine SEO with SMO services in Dubai. Work to brand your name with social media marketing. Websites like Facebook, YouTube, MySpace and Twitter can be leveraged effectively to grow your business. By spreading your content over social media channels your website will gain many more search engine positions. Content marketing now even moves to video, slideshows, blogs and networking sites. So there are many more places for people to find your company and brand. But with the popularity of Social media networking sites, we find out that not only is content king, but “conversation is king”. People like to ask others for recommendations and experiences with products and services. What people say about your product, service or company can mean all the difference to closing a lead or losing the business?

Find More Google Optimization Articles