Google Optimisation for small firms and individuals

admin    Google Optimization     Firms, Google, individuals, Optimisation, Small

Google Optimisation for small firms and individuals

Branding and web promotion is rapidly becoming the norm for businesses, small firms, for big portals and even individuals who themselves promote as gurus in their industry, when it comes to getting their name out and known to the world, resulting in an information overload for everyone.

However, the key to Brand building is not just being present in internet, but to be easily found by people who are looking for you and/or your products and services. That’s where the best google optimization service providers play a leading role in getting you listed in top 10 results.

Expertise in Search Engine Marketing (SEO), Rahul Sharma of SEOSpidy believes websites need to have a good flow so the visitors don’t get confused and don’t end up clicking everywhere. “The websites need to be written in a very basic and simplified way, with keywords in mind, so they get found easily and everyone can understand them.

Social media marketing and Search Engine Marketing are getting very popular now as they help to either get traffic to your website naturally or by buying paid searches using means like Google Adwords. These techniques help your website to show up on the first few pages of the commonly used search engines like Google and Yahoo, or others as desired.

When you promoting your brand in internet spend as much money as it takes to yield your desired Return on Ad Spend (ROAS) or Cost per Acquisition (CPA). Do not restrict your paid search budget. Establish your goal and open your budget based on this metric. Besides SEO, Seospidy offers other related services like content writing, article writing, pay per click marketing, press release marketing and directory submission, setting up your LinkedIn profile, running your Twitter account. “We don’t build websites ourselves but we can sort that out for our clients as we have associates who are well known in internet as SEO Gurus, internet marketing consultants, search engine marketing experts, Conversion rate optimizers, Google optimizers with some very professional website builders.”

“Our experts optimise your website with the clever use of certain meta tags, keywords, internal links and other things, and then monitor it for some time after the initial fix. And if it needs tweaking again, it’s done for you automatically.”

Working mainly for small and medium sized businesses, Rahul feels there is a growing awareness about Search Engine Optimisation, as businesses look for greater returns from their websites. “Your website says a lot about you, so it should accurately reflect you or your company. Most people are amazed how much more they can get out of their websites with a little investment in Google optimisation.”

With business growing, Rahul is happy focussing on quality of service and building relationships. “I’m doing workshops and always keen to educate businesses about these concepts. Networking and word of mouth has helped in strengthening our client base.”

Find More Google Optimization Articles

Website Optimisation: Google’s Serps Are Becoming Too Cluttered

admin    Google Optimization     Becoming, Cluttered, Googles, Optimisation, Serps, Website

Website Optimisation: Google’s Serps Are Becoming Too Cluttered

Despite Google, Bing and Yahoo all clamouring to integrate posts from Twitter and Facebook into their search engine page results (SERPS), new research suggests the inclusion of real-time data is causing confusion among consumers.

A study by digital marketing agency OneUpWeb found that while real-time results may provide an additional opportunity for website optimisation and search engine optimisation, it does not necessarily guarantee a good click-through rate (CTR).

OneUpWeb’s eye-tracking study found that only 55 per cent of the 44 participants were able to “easily find” the real-time results.

And the majority of those involved in the study either did not like or were indifferent to the real-time results.

Further, most participants clicked on the first link that interested them – proving that relevance is key to website optimisation no matter where a result is sourced from.

As well as calling into doubt some of the hype that has been built up around real-time data, the study also poses the question: Are Google’s SERPS becoming too cluttered?

Patricio Robles, writing for the eConsultancy blog, points out that it would be premature to write off real-time search while the market is still young.

However, he notes that the integration of real-time data has changed Google’s results pages from the clean simplicity for which they were once so popular.

While Mr Robles says Google’s SERPs by no means represent the most extreme example of clutter seen on the web, he adds that the site has definitely become slightly ‘messy’.

“Google’s SERPs are still very much usable,” states Mr Robles. “On the other hand, trying to surface news items, tweets, images, videos, etc all on a single page is really, really difficult to do without creating some clutter.”

What is more, the change has not gone unnoticed among Google’s competitors.

Microsoft this week launched a television advertising campaign mocking the “information overload” that accompanies Google’s SERPS.

The billion (£1.32bn) campaign series uses the strapline “Bing and decide”, with Microsoft marketing itself as the so-called “decision engine”.

“People feel overawed by the internet and what they turn up when they are searching,” said Ashley Highfield, managing director and vice-president of consumer and online at Microsoft UK.

He added that he believed Bing met a “real desire” from both consumers and advertisers.

Website Optimisation: The Impact Of Blended Real-Time Search So Far

admin    Google Optimization     Blended, Impact, Optimisation, RealTime, Search, Website

Website Optimisation: The Impact Of Blended Real-Time Search So Far

Despite the initial hype surrounding the introduction of blended real-time search into internet search engines, many experts have begun to question its value to website optimisation.

Real time search has been widely criticised as a cause of SERP clutter, making pages appears chaotic and leaving the user struggling to decide which links may actually provide the information they are after.

And a recent survey by One Up Web showed the majority of internet users ignore real-time search results altogether.

Dave Winer, blogger at Scripting News, suggests this is because it is “impossible” to convey much information in 140 characters.

“So when a search hits a tweet you get at most a soundbite, telling you something you probably already knew. When you search you’re looking for information you don’t have but want,” he writes.

Meanwhile, author and blogger Nick Carr has been compiling the Realtime Chronicles blog about attempts to orient the web, and particularly search, around postings on Twitter.

“Web 2.0 was supposed to bring us a creative outpouring of ’social production’,” he states. “Instead it’s tossed us into the rapids of instant communication.”

These ‘rapids’, according to Mr Carr, have created a plethora of bite-sized updates and alerts, with the internet’s search engine giants locked in “a fierce competitive battle to speed up the stream”.

However, blended real-time search also has its fans.

The integration of Facebook and Twitter into Google SERPS means users can now find accurate, up-to-the-minute information for many of their search queries, according to Sam Tilston, online marketing director at Zoombits.co.uk.

He added that companies must also step up their game when it comes to website optimisation.

Twitter can be used as part of an effective multimedia strategy, Mr Tilston said, so long as keywords are included in Twitter posts, accounts and descriptions to allow the feed to be “properly optimised for Google”.

Find More Google Real Time Search Articles

King Of Google | Search Engine Optimisation Services | Search Engine Optimisation Company | Seo Consultant | Seo Company

admin    Google Optimization     Company, Consultant, Engine, Google, King, Optimisation, Search, Services

King Of Google | Search Engine Optimisation Services | Search Engine Optimisation Company | Seo Consultant | Seo Company

Looking for an SEO company in the UK? Follow this url to reach the company which is known as the King of Google – http://www.KingOfGoogle.com. We are a team of veteran seo consultants, who provide search engine optimisation services and website optimisation for you business, to ensure your website is well aligned with your business. This search engine optimisation company also educates the customers on how to launch various SEO campaigns successfully. To discover more, follow this url: http://www.KingOfGoogle.com.

King of Google is a young, dynamic SEO marketing company that specialises in Google seo and website promotion through Organic or Natural Search.  With our wide range of web optimisation services available, our team of search engine consultants work closely with our clients, to build a strong, credible internet presence, and increase website traffic  to produces long term revenue streams to their company.

King of Google is a London based SEO consultancy, providing bespoke Search Engine Optimisation services for small and medium sized businesses across the UK and worldwide.

Whether yours is a new website looking to quickly build traffic or an established website that is not attracting enough web traffic – King of Google’s SEO Professionals can help you reach your goals.

Focusing on helping our clients increase their online visibility and improve page rank on the Google Search Engine, we have helped our clients’ increase web traffic, online business leads as well as sales and profits.

Working both agency and client side, we are able to help businesses establish or strengthen their online presence, and give them the edge to beat the competition.

We have undertaken projects of all sizes, ranging from product launch campaigns to complete site management.

More Google Search Articles

The Dynamics & Dimensions of Search Engine Optimisation

admin    Google     Dimensions, Dynamics, Engine, Optimisation, Search

Search Engines have come to be an integral part of most Internet users. Today 90% of the surfers use popular search engines to look for information across the World Wide Web and that probably justifies the sudden insistence on SEO‘d sites and the boom in the Online Marketing Industry.

Search Engine Optimisation per-say is an activity that prepares your site on the guidelines laid by search engines so as to help you gain higher ranks and positions on search engine result pages. These search engines favour sites, which are built keeping certain aspects in mind, which usually account for the user friendliness and subject relevance. However there are no set guidelines or a process that guarantees 100 percent results to any SEO activity. And since the scope and range of this camouflaged marketing trick is so huge Search Engine Optimisation is carried out efficiently through am organised system of various SEO services.

SEO Services are a range of activities put together that end up in effective results. By utilizing the professional SEO Services one can easily end up with affordable, expert and effective web marketing services and attain higher visibility and traffic on his/her website. A well Optimised site not only takes to through the top ranks of SERP’s but immediately bring a boost to your business as this initiates.

• Maximised ROI – Return on Investment

• High Ranks on GYM – Google, Yahoo, MSN

• Address and be available to over a few hundred millions surfers at one point of time

• Strategise and capture your specific market

With no guaranteed formula for No. 1 rankings. What most SEO services providers do is operate through a strategised SEO plan with is a permutation combination of the various aspects of a website, search engine guidelines and effective SEO skills.

These SEO activities can be listed out as the following – though not categorically.

1. Analysis of the website with a report of the domain/ industry.

2. Competitors Analysis.

3. Keyword research.

4. Optimisation of Tags and HTML codes.

5. Generating keyword rich content.

6. Optimisation of all images through ALT tag.

7. Generating back links.

8. Link exchanging.

9. A comprehensive approach to the website.

10. Achieving higher page ranks.

11. Collecting quality back links.

In a competitive arena of Internet Marketing and Search Engine Optimisation, with several SEO service provider queuing up on across the Web guaranteeing A complete range of SEO services it is imperative for an ambitious web site holder to pick its find after complete study of the above listed parameters of Search engine Optimisation and walk your way to Online glory and real time profits

Ethical Search Engine Optimisation – Link Building

admin    Google     Building, Engine, Ethical, Link, Optimisation, Search

This article covers the basics of why webmasters need to build links to their websites, why google penalizes people for buying links, and the best way to build links whilst staying on the right side of Google!

The old Approach to getting listed in Google – (Still practiced by some out of date SEO companies!)

It used to be recommended that to get your website lists in Googles search engine you should submit your website to Google, and as many other search engines as possible.

Whilst this (cough) May work, it is an incredibly time consuming process. Even Google themselves admit that because of the sheer number of sites submitted it can take weeks for any kind of results… and that’s if anything happens at all!

Search Engine Submission Companies?

Well yes, there are companies that for a fee will submit your website to 100’s or 1000’s of search engines. The thing is that even this can have very little effect. Some of the search engine submission companies may even suggest you pay them a monthly fee to submit your website every month. This is also pretty useless really!

So how do I get my website listed and ranked in search engines then???

Okay, so we have told you how not to do it, and who not to throw your money at! – But what about how to get listed fast, and get good rankings?

First, forget any SEO company that guarantee’s you a number one or first page position in Google. Forget any companies that tell you it better to rank high in ‘lesser’ search engines! Forget anyone that say’s they can get you instant results!

The truth is that the inner working of the Google search algorithm is a closely guarded secret! – Google are not about to tell ANYONE how their formula works – even if they did, it is constantly being updated to bring better results, keep up with the general changes in the cyber world, and combat search engine spam and black hat SEO.

That said, we do know that a BIG part of the Google search algo covers Off Page SEO (aka backlinks!).

The basic rule is that the more backlinks you have the better. Simple eh?! (If only!)

There is more to this of course! – The best links to have are ones from relevant sites (ones that are on a similar theme or topic) and from sites that have some PageRank (PR is just one small aspect of the Google Algo… We will have an article coming up on PR soon, don’t worry!)

So… to get listed, all you need to do is buy decent, quality backlinks from websites that are on the same topic as yours and that have some PageRank yes?

Well… sort of! – BUT…

Because of the huge effect backlinks like this can have on your search positions, people obviously started to buy links to their sites…

Google didn’t like this and decided to try to penalise people that bought links for the purpose of raising their websites rankings. -But Why?

Some people really hated Google for doing this! – But if you look at it from Google’s point of view, the whole reason that getting backlinks helps your website get higher in the Google search engine is because each backlinks is seen as a ‘vote’ for your website.

Using this system enabled Google to return very relevant searches for its users, because what people were talking about online was taken into account… For example:

If someone searched Google for ‘motorbike training’ then Google would return whatever websites were most relevant to this term. Of course if lots of people were linking to a specific site from pages that talked about ‘motorbike training’ then that would be an indication that the site they are linking to is about motorbike training!

The problem for Google is that if people are allowed to merely buy links to their websites, it means that their search results are open to manipulation by the highest bidder!

Now think for a moment if you were Google… Your search engine was popular because it delivered relevant results. One of the big reasons for this is the whole backlink checking system. People are starting to buy backlinks and thus manipulate their results in your search engine and there is a danger that this will mean less relevant results being displayed for your searchers… This may eventually lead to you loosing the market majority to the likes of Yahoo… Now imagine that you are making billions of days per year and this is what is at stake! – Would you not act?

Well, like it or not Google recently did!

These days if a website gets caught buying links for the purpose of manipulating their search rankings they may be penalized by Google and loose rankings in a big way!

So, is this the end of link building services and Off Page SEO?

Absolutely not! No way!

Backlinks are still a HUGE part of the Google Algorithm.

The effect of having lots of backlinks (quality ones!) can still be amazing for your search engine positions. The difference is that these days you cannot simply buy backlinks and expect to sit back and watch your site soar through the Google results pages… maybe it will at first, but if you get found out you may suffer in the long term!

So how can a webmaster build backlinks these days and in the future? That’s the million dollar question (or the $800 per month question in some cases!)

To effectively build backlinks and raise your website in Googles search results you have to go about your link building without aiming to raise your website in Googles search results… What? – That sounds crazy!

Well, what we mean is… if you want to raise your website in Google, stop trying so hard! – Google wants to fetch its searchers the most relevant websites… so firstly make sure that your website IS relevant. Next you need to let people know your website exists!

Google doesn’t seem to have a problem with link building, so long as it’s done for the right reasons. Link building services be done to raise awareness of your site, not to manipulate any algorithms. If done correctly then people will discover your website through your links, and then they will love your content so much, or find it so useful that they will start to tell others online about it. This is the whole idea that Google is based on. Relevant sites should be talked about lots by people in that niche… its natural!

Easy eh? – Hmmm… It can be, but you do have to be careful not to trigger any alarms whilst link building. The best way to link build these days??? – Hire a professional! – In the current online marketing climate it is possible to get your website penalised by Google by doing something that makes the mighty G think you are up to no good.

Examples of this are: ’sponsored links’, some forms of link exchange of swapping, link farms, linking out to ‘bad neighbourhood’ sites, spam etc… this list is very long!

Each link you get should really be assessed for its quality and its pro’s and con’s.

If I hire someone to do this for me all is okay, I can’t be banned right? – WRONG!

There is a ridiculous amount of link building and SEO (search engine optimisation) companies out there these days, all desperate to take your money! – Some of them are good, some are excellent and some are terrible!

I have even seen a terms and conditions page that states that the SEO Company are not liable if they get your website banned from Google!!! – Crazy or what!

If you want to find a good SEO / link building company, search Google for something like ‘ethical seo expert’ and maybe check the first one to three results (make sure you are checking the natural listings, and not the ’sponsored links’ bit that appears at the right hand side of the results page, and sometimes at the top – if an SEO company is any good, why would they have to pay to advertise – can they not get their own website to rank!?!)

When you look at the site, try to find out what sort of link building they offer (email them if needed). It would be wise to choose a company that offers quality articles, and blog posts and other online PR work (as in Public Relations, not Page Rank!)

I hope this article has cleared things up a little!

Mike gracia
www.kingpin-seo.co.uk

Social Media Optimisation (smo) and SEO a Reality

admin    Social Media     Media, Optimisation, Reality, Social

Social Media Optimisation is not coming…it has arrived. Just when website owners think that they are finally coming to grips with the term ‘Search Engine Optimisation’, they are suddenly introduced to the all new ‘Social Media’ or ‘Consumer Generated media’. Companies will need to compete to get social and search engine preference if they want to succeed.

We have barely digested the term SEO and already we’re hearing new jargon such as SMO (Social Media Optimisation) creeping in. Don’t be fooled into thinking that this is simply a preview of things to come on the web. It’s already here and pioneering companies have already grasped the concept and are ensuring that their internet marketing strategy extends beyond traditional e-Marketing and into the area of Search Engine Optimisation, Search Engine Advertising and Social Media Optimisation.

Pioneering companies will win: Sadly, few South African companies realise the significance of optimising their websites for top search engine rankings and social popularity. There are many extraordinary looking websites being launched onto the Internet daily, yet their splashy entry pages and dazzling creative’s seldom does the company any good. These websites occupy space on the web; however they are by no means optimised to attract the correct target audiences. Few web designers are taught the skill of optimising the websites that they design for search engine rankings. From the start of the web development project, companies should commission experienced search engine marketers or analysts to be involved in preparing the website brief for the developer by defining the essential elements that should be incorporated, if the website is to be positioned anywhere of significance on search engine results pages.

There are more than a hundred varying criteria that search engines include as part of their ranking algorithm. Website owners, web designers and marketers should take cognisance of the fact that it is simply not good enough to publish a fancy looking website onto the Internet and expect it to start attracting and converting customers in the hope of producing income from its online presence. It takes skill and careful planning to create a website that will be recognised by search engines as relevant enough to rank in the top ten results, and then to take this one step further by ensuring that the user experience is one that will convert a researcher into a customer. Today’s consumer has a lot of power.

Today’s consumer is in control: The new consumer is actively participating in social networks, they are bookmarking websites on social search engines and they are blogging about you. Ensure that your website is optimised to generate publicity through social media, online communities and social networks. There are websites that consist of user generated ranking systems. Make sure that your website can be bookmarked, linked to and tagged easily enough by the user. Create a company blog or user community within your own website. If you create something that allows your user to engage with you, and it is compelling enough for them to spread the word and to bookmark you then you are half way there.

You can’t fake it until you make it: Getting ranked highly on search engine results is not a quick fix. It is a process that requires a great deal of planning, editing and monitoring in order to first climb into the top ranking positions and then to try to remain there. With the algorithms changing at will, there is no one technique

Social Media Optimisation v/s Social Media Marketing

admin    Social Media     Marketing, Media, Optimisation, Social

SMM) and (SMO) are two new catch phrases that have appeared across web marketing sites over the last year. These seemingly interchangeable terms are used to define marketing through social media and social networking sites. However there appears to be much confusion over the precise meaning and as a result, the exact definition of these terms. The problem in making a distinction appears to be a result of confusion with viewing them as two different emerging marketing techniques.

Social Media Optimisation

Social media optimisation is the process of refining a website i.e. optimising it, so that brand/site awareness and content are spread with little effort through social media and online communities. Rather than a banner ad or search ranking, users and visitors of the website act as carriers. Optimising can thus include any on-page techniques used such as improvements to the design and usability of the website which would help it become more compelling to users. This makes it more likely for them spread it through social media sites. A simple example of SMO is represented by adding social bookmarking links like “digg this”, “add to delicious” or “stumble upon” that are all over the web today.

Social Media Marketing

SMM in contrast, is representative of a creative perspective on marketing over social networking websites. It refers to crating and then distributing content and similar messages through the social web network using some form of viral marketing. The “viral marketing” content specified here could be a funny blog post that gets bookmarked and possibly makes its way to digg’s homepage or spreading a viral video by placing it on YouTube and other social media websites. The main difference is that the work here is off-site and involves engaging your potential customer base on territory familiar to them.

To a certain extent, the two terms can be contrasted similar to push and pull marketing. With SMM, advertisers push their message out into the social media. However, once out there the message should not require any more pushing. A true viral marketing campaign must generate its own momentum so that it spreads on its own, creates a buzz and people actually want to spread it. Thus with SMM the campaign starts with creation and ends shortly with planting of this campaign. SMO, on the other hand, focuses on pulling people in with an “optimised” site. Visitors are then expected to spread content present with minimal effort on your part. SMO is at some levels a second stage of the SMM process.

These two new phenomena cannot be ignored in the web marketing world. SEO firms are now looking to social media with more intensity to provide the added exposure for their marketing campaigns.