Dean Bouridis possesses a deep and broad set of business management and execution skills. I have acquired a depth of experience in a variety of applicable technologies to drive execution and innovation to business challenges. I am highly credible with demonstrable ability to engage with senior and business management on emerging technologies and how best to exploit them for business advantage.

Some of his accomplishments include:

eDev Technologies - Board Advisor – Strategic Market Planning

Gerson Lehrman Group -Business Advisor – Educator

Trillium Health Centre - Implementation Manager – Health Care Facilities

The Globe & Mail – Comtel Call Centre – CRM – Manager

Kingsley Strategic Group – Project Director – Systems Integration & Implementation

Regal Capital Securities Inc. – Chair, Investment & Project Review Committee

Business Development Bank of Canada - Counsellor

Business Communication Solutions – Managing Director, Corporate Financial Services

National Defense – Analyst

Unitel Communications (AT&T Canada) – Product Manager

(ArticlesBase SC #2430393)

Article Source: http://www.articlesbase.com/ – SOCIAL NETWORKING & SEARCH ENGINE OPTIMIZATION

SOCIAL NETWORKING & SEARCH ENGINE OPTIMIZATION

Dean Bouridis BA, CDM, BSA

1.0 EXECUTIVE SUMMARY

The convergence of retail and community building online has become known as “social networking”. This online phenomenon is spreading across the globe. Nearly all internet users are being engaged in some aspect of this online activity. It ranges from social shopping, networking to community building.

2.0 SEARCH ENGINE OVERVIEW

In light of the rapidly growing phenomenon termed social networking, the ultimate goal of search engines is to adopt a risk management program that will enhance the customer experience; to create repeat sales and enthusiastic word-of-mouth referrals. To accomplish this, an effective program has to be driven by the organization’s business operating environment. An organization has to maintain an environment that meets:

- Customer’s expectations.

- Operational business needs

An organization is challenged with the on-going need to focus on, evaluate and improve each of its functional services.

2.1 Keywork Search Optimization

Some online loyalty programs operate as a means to simply encourage customers to stick with a particular brand. Other programs encourage customers to throw more business towards a company, by establishing tiers. They use incentive programs that offer greater rewards for increased levels of spending.

The leading search engine is positioned on top of the evolving web mosaic. Their unique positioning allows the search engine to maintain its competitive advantage by:

- Monitoring any area of growth

- Acquiring the first position for any area they want to compete in.

To maintain their position, the leading search engines adopt a marketing strategy which has the flexibility to reposition them in the marketplace when deemed necessary. If the organization is uncertain of their competitive positioning, they have on occasion listed their services alongside a couple of other competitors. Often they have demonstrated they will maintain this positioning until their internal stats show their product is superior. The leader in the industry has mastered the concept that offering free exposure along with free benchmarking equates to great advantages.

3.0 SEARCH ENGINE OPTIMIZATION

3.1 Keyword Tools

To optimize search engine keywords (SEO) There are many free or low-cost keyword tools one can use within the social networking environment. The search engine Google for example uses the AdWords keyword tool as a focus of its innovative business models. Adwords is associated with the pay per click concept. Adwords is still one of Google’s main sources of revenues.

A percentage of business owners that want to make money online are taking advantage of innovative internet marketing strategies and internet advertising. Businesses that use Google AdSense ads for instance make money online on the front end, and by writing articles on the back end.

Google AdSense is positioned to allow advertisers to get both targeted traffic and sales, – but so is everyone else. However, by writing articles, the Internet marketers who incorporate Google AdSense, can also make more money online, if done properly with this internet marketing strategy.

3.2 Keyword Positioning Strategies

The objective of applying key word search techniques is to meet client needs with minimal effort. This equates to higher profits, better budgeting and a faster return on investment. It is accomplished by managing the web site’s traffic relative to the investment output. The impact of the key word searches, is measured by the competitiveness of the data used as well as the popularity of the applied data. The right competitive mix of keyword search usage allows the search engine to be optimized; to measure the traffic on investment of any keywords.

3.3 Search Engine Optimization

To optimize the search engine performance, one has to take into account certain factors. For example, one has to equate a webmaster’s degree of intent to compete. They also have to mitigate any obstacle that may impede the ranking for a targeted keyword

Other factors to take into account include:

- data integrity

- impact of automated searches

- manipulation of data collected by search engines

- relativity and consistency

- seasonal data

- private keyword sources

4.0 SEO OPTIMIZATION STRATEGIES

4.1 Effective Online Search Marketing

Effective search engine marketing is an ongoing qualified measurement and improvement program. Such a program has to constantly scrutinize the statistical data being collected to optimize the search engine marketing campaign. Adjustments have to be made regularly for the highest possible return on investment.

A reliable internet online marketing experience is mandatory to provide services such as:

- Building professional, search engine friendly web sites

- Making the best presentation of your company to potential clients

- Branding in the global marketplace

- Structuring paid search marketing campaigns

- Designing landing pages that convert to leads

- Creating dynamic web content

- Providing measurable results

The goal of keyword researches is to obtain search volume estimates. This is essential to maximize search engine optimization. An organization wants to make sure their online subscribers are expanding their efforts on the most leveraged keywords. Usually these are the keywords or terms with the most searches.

4.2 Maximizing Return in Investment

To maximize the return on your investment, one has to closely monitor certain keyword search variables.

4.2.1 Keyword Matches

Keyword searches are impacted by:

- Total Matches

- Exact Matches

- InURL Matches

- InAnchor Matches

- InTitle matches

- inText Matches

4.2.2 Page Links

The strength of a site’s inbound links is related to the page ranking applied by the search engine. To determine the strength of the inbound links in relation to its derived page ranking, one has to understand the driving force and resulting impact of the search engine’s page ranking? The page rank of the URL is in essence a function of all back links pointing to it. These back links come from inside and outside the domain.

Furthermore, pages are ranked based on a series of variables:

- Ranking Page Links

- Ranking Page PageRank

- Ranking Page In Title

- Ranking Page inText, etc.

Another goal of keyword searches is to ensure your domain is properly ranked. Variations on the key phrases one has selected within their domain can have a significant impact of your search engines’ optimization. Sometimes the first phrase that comes to mind isn’t the first one to come to the searcher’s mind. For instance, if you’re selling a technical product or one that involves technical jargon, a person may not relate to the terminology used within your domain.

4.2.3 Domain Ranking

Domains are ranked as follows:

- Ranking Domain Links

- Ranking Domain PageRank

- Ranking Domain Age

Following the above noted matrix guidelines will allow the search engine to be optimized for your Internet marketing campaign. You should start to measure the increasing return on your on-line marketing campaign’s investment.

Keep close tabs on key PPC (pay-per-click) metrics such as CTR (click-through-rate) and conversion rates by keyword, as well as quality score. Tweak your campaign by dialing down losers and boosting winners. The goal here isn’t only to gather data, but ideally to get conversions as well!

5.0 IMPLEMENTATION STRATEGIES

5.1 Evaluating New Technologies

Investing in the Search Engine Optimization strategies – information technology solution is an important part of staying competitive with potentially positive impacts on growth, risk, and online marketing outcomes. When evaluating new keyword techniques, there are several important issues the Business Analyst has to consider.

The project objective is to provide “personalized keywords” and the intersections between the emerging

fields and the electronic data records. This entails the planning for and executing projects to meet

business and target marketing objectives.

5.2 Business Analysis Project Scope:

Within the scope of the project the Business Analyst will examine the Search Engine Optimization -

information technology solution:

1. How the technology is utilized to mitigate key risk factors such as errors in keyword identification and delays in search report availability

2. What’s available and what’s on the in automation, including interfacing with processing devices as well as new labeling technologies

3. Integrating data from multiple sources into a single data record (inbound results)

4. Training – as new technologies emerge or become available, how do you build the necessary skill sets?

5.3 Target Marketing

Evolving Standards of Keyword Searches:

- Is the standard advancing in a particular field?

- Does the peer-reviewed literature and regulators support the advance?

- Do users and stakeholders expect the highest standard, and if so, what is the liability risk of not upgrading?

Search Engine Outcomes:

- What effect will the new technology have on keyword search outcomes?

- Will outcomes improve, stay the same, or worsen?

Workflow Efficiencies:

- What impact will the new technology have on workflow efficiencies?

- Will it increase capacity?

- What effects will it have on human resources in terms of increased revenue streams and return on investment?

- Will it improve operations?

- Can the technology be incorporated into a lean operation?

Differentiation:

- Does the technology allow you to stand out from other web sites?

- Is it a marketing differentiator?

5.4 Working with the Technology Partner:

Does the Search Engine Optimization – information technology solution have a proven implementation team that will analyze specific business needs and customize the solution to meet them?

5.5 Support Resources:

Does the Search Engine Optimization – information technology solution provide support resources for

marketing, training, and educational opportunities?

Greater accuracy is based on a statistically significant improvement in sensitivity and a statistically significant improvement in specificity of the individual marketing campaign. False-negative reduction is based on a statistically significant improvement in sensitivity.

5.6 Return on Investment:

Providing additional tests represents an improvement for keyword search results in terms of maximized access to your web site.

6.0 DELIVERABLES

The objective is top increase the web site throughput capacity. This can have a positive impact on revenue streams, client consistency, traffic flow standardization, reproducibility, and revenue growth.

- The Business Analyst conducts, and directs the analysis of business problems to be solved with automated systems

- Partners with users to identify, evaluate, and develop systems and procedures, which are, cost effective and meet functional requirements

- Plans and executes unit, integration, and acceptance testing

- Creates specifications for systems to meet business requirements

- Designs details of automated systems

- Leads cross-functional linked teams to address business or systems issues

- Plans, conduct, and direct the analysis of business problems to be solved with automated systems

- Partners with users to identify, evaluate, and develop systems and procedures which are cost effective and meet user requirements

- Plans and executes keyword search integration, and acceptance testing

- Creates specifications for systems to meet financial targets

- Designs details of automated financial systems

- Leads cross-functional linked teams to address business or revenue issues

- Enhances efficiency through customizable search engine workflow

- Improves diagnostic processes and search engine financial interpretations

- Provides convenient, immediate access to comprehensive keyword search financial data

- Decreases diagnosis delivery turnaround time

- Eliminates errors and redundancy caused by recording results via ETL system

- Improves transcription workflow

- Increases revenue through efficient, accurate coding and charge capture

- Lowers total cost of campaign

7.0 QUANTITATIVE & MEASURABLE RESULTS

Search engines today face many challenges. Revenue generation and competitive differentiation are key to their success in overcoming those challenges. The proposed search engine systems integration and implementation overcome many of the inherent challenges of a consolidating marketplace, workflow inefficiencies, and mitigate liability. This is paramount in the advancement of the standard of search engine optimization and thereby creating a positive financial impact on both traffic revenues and business outcomes.

The Business Analyst will continue to evaluate the development of new technologies that will address the needs of search engine optimization.

7.1 Functional Next Step

Performing a business needs assessment is a powerful method to diagnose workflow inefficiencies and identify opportunities for financial improvement and revenue growth.

What to look for in the Search Engine Optimization – information technology solution:

1. Deliver current, evolving optimization standards

2. Improve keyword search financial outcomes

3. Expand revenue capacity

4. Improve workflow efficiencies

5. Provide a business needs assessment and support throughout implementation

6. Support resources will make a significant contribution to keyword screening and search engine management

7. Flexible task-driven workflow search engine

8. Full keyword context with embedded dictation and transcription workflow

9. Encoding and mapping to keyword search optimization standard codes

10. Common terminology manager

11. Comprehensive, accurate activities-based costing

13. Integrated search engine methodologies

14. Common platform and service methodology

Retrieved from “http://www.articlesbase.com/internet-marketing-articles/social-networking-search-engine-optimization-2430393.html”

(ArticlesBase SC #2430393)

Dean Bouridis -
About the Author:

Dean Bouridis possesses a deep and broad set of business management and execution skills. I have acquired a depth of experience in a variety of applicable technologies to drive execution and innovation to business challenges. I am highly credible with demonstrable ability to engage with senior and business management on emerging technologies and how best to exploit them for business advantage.

Some of his accomplishments include:

eDev Technologies - Board Advisor – Strategic Market Planning

Gerson Lehrman Group -Business Advisor – Educator

Trillium Health Centre - Implementation Manager – Health Care Facilities

The Globe & Mail – Comtel Call Centre – CRM – Manager

Kingsley Strategic Group – Project Director – Systems Integration & Implementation

Regal Capital Securities Inc. – Chair, Investment & Project Review Committee

Business Development Bank of Canada - Counsellor

Business Communication Solutions – Managing Director, Corporate Financial Services

National Defense – Analyst

Unitel Communications (AT&T Canada) – Product Manager

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Source: http://www.articlesbase.com/internet-marketing-articles/social-networking-search-engine-optimization-2430393.html

Article Tags:
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The Power Of Social Networking In Achieving Top Google Seo Results

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Google Optimization Tags

Achieving, Google, Networking, Power, Results, Social

The Power Of Social Networking In Achieving Top Google Seo Results

While links used to play a more important role in Google SEO, they still are very important. Using Social Networks can create a pool of very good, high quality links. We will detail a strategy to help you achieve great links and help your Google SEO Strategy.

When Search Engines began, especially Yahoo, they were nothing more than a compilation of links, which slowly grew into what is now known as the internet. As Search Engines evolved, so did their tools and abilities. Search Engines then moved to the crawler system, which as the name implies, is software driven web page scouring device, created to follow links from page to page, and web site to web site. These crawlers then added parsing features that analyzed entire pages, and websites. With the advent of Google’s PageRank algorithm, all this data was then given a numerical value and a ranking was derived.

Now you have Social Networking sites so large that they are considered secondary search engines from their sheer size. Twitter is the most powerful tool in creating a white had Google SEO link strategy, but nothing happens overnight.

The strategy is as follows. Get a twitter account with a username that relates to your site. Link it to your site, and begin following members.

Following the right Twitter members is crucial in your Google SEO link building strategy. Start by searching Twitterholic for members with the most followers, then look through their followers and begin following members whose following/followers numbers are almost even. This means that they are likely to automatically follow you if you follow them. If you get followed by someone with 5,000 followers, you then will have access to his/her 5,000 followers. You can probably begin to see the potential.

Begin by NOT sending links in your Tweets, simply talk about what you enjoy to do, preferably if it is of value to others. Over a 1 month period keep conversations interesting and keep building your Twitter network.

Twitter imposes a limit on how many people you can follow, which corresponds to 10% than your followers. So if you have 1,000 followers, you can follow 1,100 members.

Grow, grow, grow, and after about a month you can begin letting people know about your product. I prefer to use my entire web site URL rather than the shortened version available through TinyURL and such. Once your network is larger, each link potentially will reach thousands of people and Google will begin giving importance to your twitter page, which is linked to your site and most of the time it will index the links that end up on other member pages, created through your tweets.

Try it out, I guarantee you will have fun, while building your link assets.

This guide should give you a good starting point to help with your Google SEO efforts. Keep an eye of the next guide, which will help expand on the topic of Search Engine Optimization.

Take a look at our site which contains detailed information on Google SEO topics to help you get your site’s ranking in the top 10 Google Search Engine Results.

What Is Twitter Networking?

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Twitter

Networking, Twitter

It’s unfortunate that some people are using Twitter as a spam tool. That’s why it’s essential for you to understand the difference between spamming, marketing, and networking on Twitter.

First things first – why are you on Twitter? If you’re an Internet marketer, the chances are good that you hope to either make sales or generate more traffic to your website. There is nothing wrong with this, but it is important to understand that the way you go about this can either make or break you in the world of Twitter.

Spamming is basically when you auto follow a bunch of people and only add affiliate links. This is not spamming in the true sense of the word since that deals with e-mail and unwanted solicitation, but what matters is that many people consider this to be spam! People will quickly unfollow you and all your efforts will be wasted.

Marketing on Twitter is when you occasionally present products for sale to people who will be interested. This works well if the people who are following you are in the niche you are presenting the offer in. That way they’ll be very targeted and will be interested in what you have to offer.

Networking on Twitter is what you do to gain friends in your niche. You won’t directly make sales from this, but it is a great thing to do for your business. Networking can help you develop affiliate relationships and JV relationships. It also helps get your name out there so people in your niche are familiar with you when they run across your product in the future. There are incredible opportunities that open up as a result of networking!

Before you get started using Twitter, it’s best to define what your business model is. This will help determine the kind of tweets you put out, as well as the offers you present. Of course, you can use a mixture of marketing and networking, but never spamming! Always add value and your customers will come flocking to you. When you add value, people will definitely look for your tweets and will want to subscribe to your blog or website.

Twitter is an amazing tool when it is used properly. The good news is that there are many tools out there that can help you build a large list, and add relevant content. Gone are the days where you had to rely on articles to generate content – now you can micro blog and develop real relationships with people in your niche!

Mar

14

0

How to Build an Impressive Social Networking Presence, Beginning With Facebook

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Facebook

Beginning, Build, Facebook, Impressive, Networking, Presence, Social

Professional and social networking sites like LinkedIn, MySpace, Facebook, and Squidoo are effective outlets for finding new readers, but it is easy to find your message spread thin if you don’t choose the right strategy. Many businesses settle for sparse profiles on various sites, never discovering the other powerful marketing tools many of these social networking platforms have to offer

Social Media Optimization, Facebook, Myspace, Linkedin, Squidoo, Social Media, Web 2.0″ />

How to Build an Impressive Social Networking Presence, Beginning With Facebook

Posted: Jun 27, 2008 |
Comments: 0 |
Views: 696 |

Professional and social networking sites like LinkedIn, MySpace, Facebook, and Squidoo are effective outlets for finding new readers, but it is easy to find your message spread thin if you don’t choose the right strategy. Many businesses settle for sparse profiles on various sites, never discovering the other powerful marketing tools many of these social networking platforms have to offer

Mar

14

0

Social Media Networking- Why Should I?

admin

Social Media Tags

Media, Networking, Should, Social

One of the objections I often hear from people is “I don’t have time to network online!” but do you have time to

* Professionally Network

* Find a new friend

* Share your ideas

* Build your business

* Market yourself

* De-stress?

What about:

* Elevate yourself as an industry expert

* Establish connections in other industries

* Increase the efficiency of your networking

* Offer introductions to your niche-experience on a daily basis?

While online networking is not the “end all, be all” of making personal connections, it has one valuable strengths that very few real world venues have- economy of scale.

If you have the time to introduce yourself to one new person a day, wouldn’t it make sense from a business perspective to take that same amount of time and be introduced to fifty?

When I write this article or post to a forum, my thoughts are communicated to dozens of potential contacts, perhaps even thousands. If I went into a coffee shop with the expectation that I would have to say the same phrase over and over again to a hundred different people as I look for a good connection, it would take me days of effort. I would spend the entire time trying to expand my network with little result. In my best real world opportunity, I would attend a networking event where I may have the chance to meet people in groups and who are willing to listen to my message.

Considering how much time I wasted in the real world trying to connect with a hundred people as I restated my statements and repeatedly asked for permission, the basis of networking online is that readers have given me permission to talk to them and they assemble in groups for me. If I am sharing thoughts of interest, they are actively engaged with what I am saying. I don’t have to approach them and get a cold shoulder, its more like I am talking to a group of people at a cocktail party and they come into the conversation by their own choice.

The beauty is, this cocktail party is happening 24/7, 365 days a year.

That has amazing relevancy. Readers choose to join the conversation. I don’t bend their arm to listen. If they find value, they start talking. If they don’t, they move on. For decades marketing has tried to force the idea of “opt-in mailing lists” for physical and electronic mail, as well as frustrating us with the need of “do not call” lists to maintain our sanity on our personal phones.

Case in point- Right now, I have no control over whether you are reading.

As an industry expert, imagine the power of sharing your ideas and thoughts. People who are interested find little bits and pieces of inspiration and insight, and they either join the conversation or move on. Blogging attracts people as it is one of the only true “opt in” medias. If you don’t like what I’m saying, go Google someone else!

If you are interested, join my conversation.

Take Biznik as an example of “economy of scale”. There are 10,000 members browsing through the site and pondering different ways to connect. If I had to assemble 10,000 people in real life, my first challenge would be to actually listen to all 10,000 people.

30 seconds per introduction X 10k members = 80+ hours of introductions.

When I think about that time, I realize that my elevator pitch needs to be refined to an exact art and that I need to remember to pack a few bottles of water.

Now compare that to writing on the community forum or blogging this article. It took me thirty minutes to write this. Over the next few weeks several hundred people will read it.

Every single person who actually strikes up a conversation with me after reading it is pre-screened and wants to have a more in-depth discussion. On top of that- they can look at my existing social media testimonials to discover even more about me, and when they do contact me they have taken the burden of responsibility to find out who I am, rather than me taking the responsibility to tell them.

By taking the time to put myself out there in the online world, every real life interaction coming from this conversation is pre-qualified and interested in what I do. As time goes on, every introduction I have online becomes a growing archive that adds to who I am. Unlike a conversation I had over dinner last night, this very article will attract interest from readers six months later. Even when I am sleeping peacefully, someone may be introducing themselves to who I am.

Whether or not you find me personally or professionally interesting, I have no control over. Yet I will never know until the introduction has occurred.

My question to you-

Will you take the time to give me the information I need to find an introduction to you?

Mar

7

2

Do You Want The Top Google Rankings For Networking Business? Learn The Top 5 Internet Marketing Strategies

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Facebook

business, Google, internet, Learn, Marketing, Networking, Rankings, Strategies, Want

We didn’t have the internet years ago. Network Marketers used the dreaded friends and family list. After exhausting our warm market, we had no choice but to purchase advertising materials like postcards, mailing lists, and classified ads. I spent over $10,000 on advertising. Not everyone could afford doing that With a click of a mouse you can connect with thousands of people. The internet has changed our behavior on how we access information and advertise.

After careful research and due diligence, I was able to learn internet marketing strategies that allowed me to generate my own leads online for little or no money.

What I’m going to reveal to you is the top 5 marketing strategies that has really propelled momentum in my business. Don’t be fooled, there is a learning curve to these strategies. Don’t expect receiving thousand of leads overnight. However, after applying these strategies on a consistent basis, I have generated a consistent lead flow of hungry prospects that are ready and willing to join my business.

The search engines and social networking sites are effective ways to reach huge amount of people. Go to Alexa.com to learn the top internet traffic sites.

1. The fastest way to reach potential prospects is Google and Yahoo Pay-Per-Click. You will find Pay-Per-Click Ads listed on the right-hand side of Google searches. Pay-Per-Click can range anywhere from $0.05 to $10.00 per click. The cost depends on the competition for the keywords you want to target. A personal friend of mine generates 90 to 100 leads a day using Pay-Per-Click. Unless you can cover your costs, I wouldn’t spend more than an average of $0.30 per click. You can really lose your shirt fast if you do not know what your doing.

2. Twitter, Facebook, Linkin, and Myspace has really helped people all over the world build relationships and make friends. What I like about Facebook in that you can enter someone’s email to see if this person is listed. I use Facebook to connect with my Google Pay-Per-Click leads. How cool is that? All these social networking sites are free. Become a member with one or two of these sites is easy. You need to take advantage of them.

3. Article Marketing is my recent adventure into online marketing. Article marketing will allow you to reach the top of search engines. What I really like about article marketing is that it’s free and you articles stay on the internet forever. I’m still getting leads from old published articles.

4. Have you heard of Youtube? Video marketing has really taken over the internet now that we can upload large amounts of data in a short period of time. I remember when I had dial-up internet access. Talk about a slow crawling dinosaur! It would take my computer forever to upload pictures. Video marketing will really help your article standout. People like to information that they can read and watch. A perfect marketing marriage!

5. After your prospects find your articles, videos, and Pay-Per-Click ads, they will want to find out who you are. Remember, people join network marketing companies based on who sponsors them. Blogging is the best form of You Marketing. Let people find you. You really can load a person up with information using a blog. For the cost of a cup of coffee, you can have a Wordpress blog up today.

If money is an issue, start with the free stuff like social networking sites, videos, etc. The fastest way to gain internet exposure is to use all five strategies. Focus on the free sites while learning Pay-Per-Click.
Find you niche! Some people love blogging while other like article marketing. Use your niche to your marketing advantage.

One last thought about internet marketing etiquette: please use judgment, common sense, and above all, be honest. Here’s a hint: would you want your mother to see or read what you posted? Also do not trick people into clicking onto site by advertising something else. This form of advertising is unethical and should never be practiced. Job posting are a perfect example. People on the Job Posting sites are looking for a job; not your network marketing business.

These 5 marketing strategies will really create the exposure you need to set yourself up for network marketing success. I wish you the best on your internet marketing endeavors.

Mar

4

0

Twitter For Marketing Go The Social Networking Way

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Twitter

Marketing, Networking, Social, Twitter

Twitter For Marketing- Go The Social Networking Way

Use of Twitter for marketing is one of the most popular ways that is being used by the online entrepreneurs. The use of this social networking site is being counted as the next big thing in the online marketing circle. Yes, there are a lot of online entrepreneurs who not only believe but are also using Twitter to increase traffic to their websites. According to the webmasters, Twitter is a very effective marketing tool and it can generate huge traffic within a very short period of time. One needs to use this social networking website to garner the right traffic for their websites and this can be done only through zealous networking. Yes, networking is the mantras of the day and the more you are popular on Twitter the higher will be our traffic.

Let us look at some of the ways how you can use Twitter to generate the desired traffic:

a) Showing off Vulnerability: This is one of the best ways to network on the website. Well, you can just keep on twitting about your dreams, hopes and aspirations to connect with the people in twitter. We all are emotional and this is what you have to exploit over the networking sites to sell your products or services.

b) Stick to what you believe: Now, this is a known fact that it is not possible to win everyone’s heart. So stop any such moves on twitter. Try to connect with the people who are respect your opinion and that means even ticking off a few people who can harm your popularity.

c) Informality sells: Well, social networking sites like twitter are a place where people come to enjoy a good time and this is why they do not like the serious talks. It is advisable that you try to lighten the atmosphere by discussing and twitting on humorous subjects.

d) Positive approach: It has been often seen that positive approach preaching on the Twitter helps to gain popularity. There are numerous people who love to be positive and look for new inspirational quotes. You can be the online preacher of positive thinking and approach. Just see the magic and the resulting traffic after you earn a place as a preacher of positive thinking.

e) Try to be patient with people: Twitter is a place that is meant for chilling out and the least that one can expect is someone selling them a product. You need to take it easy while breaking the news of a product or service and should try to present it in a way that does not at all sound pushy.

f) Be confident and stylish: Yes, try to be stylish while dealing with the people on twitter. Try to offer your greetings or compliments with aplomb. This will help to increase your sex appeal on the website and people would automatically throng your profile to see what you are up to.

g) Get active: There is no use being a dormant user of twitter; try to be active and take part in any discussion or try to even place your comments on various types of issues. This would keep you in the limelight and generate the desired traffic for you.

Feb

16

2

Search Engine Marketing | Social Networking that Works–The Best Marketing Strategies. By Mike McCoy

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Twitter

Best, Engine, Marketing, McCoy, Mike, Networking, Search, Social, Strategies, WorksThe

Social networking is a great way to keep in touch with friends and co-workers, but it’s also a great way to expand marketing strategies into new arenas. The major networking sites have huge followings with tens of millions of visitors a day. Sites like Facebook also have the added benefit of keeping members on the site for long periods of time. This can be important when trying to interest other members in products or websites. Using social networking sites requires a lot of communication to other members, as well as a profile that intrigues people enough to make them want to befriend you. MySpace and Facebook both allow members to acquire thousands of friends, and that can be a powerful way to get a marketing message out to a large number of people quickly. Twitter Marketing Another networking site that is used frequently in marketing strategies is Twitter. This site can be used as both a mini-blog as well as a communication method. Twitter members send out messages and acquire followers who receive each message sent by the member. Sending out tweets, as the messages are called, can get a marketing message sent instantaneously to everyone that is a follower. Successful Twitter marketers use the site to send out funny, intriguing or informative messages to gain a following. Mixed into those tweets are ones that fit into the member’s marketing strategy. They can be sale announcements or information about what a website can do for them. Backlinks Having a business presence on social networking sites is also a good way to get additional links. Any backlinks are useful for website marketing because they help the website’s page rank. The links also make the site more accessible to people who might not have heard about the site before. The key to marketing strategies on social networking sites is to make the profiles informative about the site that is being marketed, but to refrain from spamming other members. Reaching out to the members of the networking site is important, but sending out frequent messages that are all dedicated to marketing can be viewed as spam. Special Deals through Social Networks One of the most successful things to make network marketing strategies a success is to offer something new on the sites. Many companies offer special deals to their Facebook friends or send out secret coupon codes through Twitter. This method of network marketing encourages other members to become followers in order to get what they can’t get elsewhere.

Feb

13

0

5 Reasons Why Twitter Social Networking is the Next Big Thing

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Twitter

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If you haven’t heard of Twitter you should. I know Twitter is popular on the west coast, but haven’t reach mainstream yet.

But the reasons why Twitter will be the next big thing is the same reasons why anything becomes popular.

Here’s the top 5 reasons.

1) It is easy to use. Nothing complicated ever became popular. At least not until it became easy to use.

Twitter is very easy to use. All you basically have to do is, tell it “What You Are Doing?”

2) Texting is very popular. Are you around young people? Young people barely use the phone anymore.

Cell phones are so, 2000….

These days the mobile communication of choice is texting.

The same reasons why texting is popular so will twitter. Twitter is basically the online version of texting.

3) Highly adaptable. Why is RSS so popular? Because of it’s simple context and it’s adaptability.

These days RSS is used for everything. From Podcasts, to newsfeeds… to video feeds, to friend feeds.

To stream flickr pictures, web blogs and everything in between. It is very adaptable.

This is the same reason Twitter will be popular. It could be used for anything. It is very simple, therefore it could be used for multiple purposes.

4) People are nosy… Yes, people always what to know what other people are doing.

There are people who go on AIM (aol instant messenger) just to read people’s “Away Messages”.

That’s right, they go onto a communication platform, not to communicate, but to just read what other people are doing.

Twitter is basically AIM away messages… it’s what people want, stripped of the non-essential stuff.

5) Twitter will connect people. A weird phenomenon on Twitter is, special groups dedicated to a particular purpose forming on Twitter.

People join the group, and follow one another.

These days when one works in lonely cubicles or home offices, it’s nice to connect to other people.

Feb

2

0

Blogs and Social Media: Moving From Monitoring to Networking

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In recent years, blogs and social media monitoring have become a fundamental part of the press office operation and many PR agencies’ bread and butter services.

As social networking has matured, companies need to engage proactively to ensure their brands are effectively supported.

Traditional media such as magazines, newspapers and TV channels have increasing numbers of journalist-written blogs as part of their online presence, meaning a top tier of blogs are seen as being just as influential in the media landscape as their e-zines and print media counterparts. There has also been an increase in the number of business-led social networks, business users of blogs and micro-blogging tools such as Twitter and Google-owned Jaiku, and multimedia social sites like Flickr.

However, a huge portion of the blogosphere and social media landscape is not professionally produced and individually these sites do not have huge audiences. Collectively though, these smaller outlets comprise as much as 99 per cent of the social media landscape and together form a powerful force that the PR industry is looking to harness. As the majority of blogs and social media sites contain personal content written in the first person, viral issues and stories can spread quickly. The sites connect people and when issues spread virally across social networks, they become big news for organisations that they affect. This is why tracking blog buzz across the whole of the web is critical for reporting on brand image, online coverage, and building a picture of customer perceptions.

An example of how effective a viral campaign can be, was when an online grass-roots campaign was formed on the social network Facebook. Protesting against an overdraft charge that the bank HSBC was imposing on recent graduate accounts, thousands of students joined forces online through a viral Facebook group which generated massive media attention, and forced a u-turn at HSBC. Within just a few weeks of the group launching, the bank scrapped the overdraft charges.

Over the last year, the fact that blogs impact a company’s brand image online has become more established. Marketing, PR and communications departments are increasingly exposed to the impact blogs have on a brand’s reputation, whether that’s negative coverage of a product or an online petition or a campaign across social networks. As this issue has gathered momentum, companies have realised that blogs and social media need to be actively managed not just monitored.

Some progressive brands are already doing this successfully. US retail bank Wells Fargo for example has a team dedicated to responding online to bloggers’ issues and complaints in order to increase positive sentiment around the brand online and reduce the amount of negativity that might emerge.

What caused the need to move from monitoring to engagement? Early adopters have led the charge. And the masses have followed. We are seeing social media’s evolution in the business ecosystem move from early adopter to mass market status and web tactics are rapidly becoming better understood tactically and strategically as part of the PR mix. The challenge is to turn the opportunity into action.

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