A PRACTICAL INVESTIGATION OF ON-PAGE AND OFF PAGE SEACH ENGINE OPTIMIZATION TECHNIQUES IN BUILDING NETWORK TRAFFIC

admin    Google     Building, Engine, INVESTIGATION, Network, OnPage, Optimization, Page, PRACTICAL, SEACH, Techniques, Traffic

1.0       Introduction

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines

As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as “Black Hat” SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove their listings.

 There are two types of search engine optimization.

?Onpage Optimization ?Offpage Optimization

1.1       On-Page Optimization

On-Page factors are related directly to the content and structure of the website. This normally consists of pages written in the HyperText Markup Language but also applies to other document formats that are indexed by search engines, for example Microsoft Word or PDF formats. On-page optimization involves modifying keyword frequency in the URL, Title, Headings, Hypertext Links and Body text. It may also involve reducing redundant HTML codes (aka cruft) produced by Web page authoring tools and restructuring the site to produce better linked and focussed page content.

Many search engines now discount the weight given to on-page factors because they give too much scope for abuse by SEO experts. In theory the visible parts of a web-page are less prone to manipulation as they have to make sense to readers. However doorway pages with redirections and clever use of style sheets enable different content to be served to search engines and end users.

(1) Content Optimization

You should concentrate on your user and easy readability, but you always have to have an eye on the search engines as well. For users it is clear what a certain page should contain and for keywords to written in the headline, but for search engines it is better to repeat the important keywords several times. So you have to strike the right balance:

Concentrate on your users first
That is what the website is about. You don’t sell your products or services to search engines but to people. And if they don’t get what you are saying or find it hard to read through your website they very likely would hit the back button of their browser and visit your competition.

Then modify for search engines
If you got your text together go over it again and try to get some more keywords and phrases in where they fit and make sense. There is no certain amount or percentage that is best, just make sure to just use them a couple of times. The best ways to avoid using them too often are to use different words and phrases and to create some lists. Lists are always good to bring in some keywords.

(2) TITLE-Tag

<title>Website title</title>
It is displayed at the top of your browser and it is also used as the title of your website in the SERPs. Therefore you should take your time and think about the best title for your page.

Important aspects of the title-tag:

 Give every page of your website its own title and don’t use one title for the whole website It should contain no more than around 10-12 words. Think of it as a short ad copy, because that’s basically it when users see them on the SERPs.

(3) META-Tags

META-Tags are not as important any more as they used to be. That is basically because people started using them to spam search engines  especially the keyword-tag was heavily used for that. Nevertheless there are still some important META-Tags you should use:

<meta name= description? content=? />
The description-tag is probably the most important META-Tag. It is displayed in the SERPs and you should select it as carefully as the title-tag.

Important aspects of the description-tag:
- Give every page of your website its own description and don’t use one description for the whole website.
- The description -tag is one of the few meta-tags that still positively influences your website’s ranking, so its good to use your most important keywords in it.
- It should contain not more than around 25-30 words.
- Think of it as a short ad copy, because that’s basically what users see on the SERPs.

<meta name=”robots” content=”” />
The robots-tag is used to tell the search engines (e.g. spiders or robots) what they shall do with your website. Possible entries are index, follow, noindex and nofollow “ whereas index/noindex tells the search engine whether to index the page or not noindex/nofollow tells them to follow the links or not.

The meta tag section of Guardian newspaper is shown below:

<HEAD>

<TITLE>www.ngrguardiannews.com – Guardian Newspapers</TITLE>

<META CONTENT=”The Guardian Newspapaers Website”>

<META CONTENT=”The Guardian,Agro Care, Appointments, Arts, Insurance, Capital Market,

Compulife, Cutting edge, Editorial, Opinion, Education, Energy, Focus,

Record, Golf weekly, Home, Property, Ibru-Centre, Junior Guardian,

Lifestyle, Maritime, Metro, Money watch, Moneyline, News, Obituary,

Obituary passage, Policy, Politics, Politics and People, Science, Technology,

Sports, Sunday Magazine, Weekend, Foreign, The Metro Section, Business,

Business Guardian, Vacancies, Law, Labour, World Reports”>

<META CONTENT=”http://www.guardiannewsngr.com”>

<link rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”/css/stylesheet.css” rel=”stylesheet”>

</HEAD>

(4) Headlines & text decoration

Headlines shouldn’t only be used to structure your content and keep it easy to read, but also for SEO reasons. Search engines tend to give headlines between <h1></h1>¦<h3></h3> tags more relevancy – <h1> being the most relevant headline.

Everything of course with an eye on your defined keywords and phrases.

(5) TITLE- and ALT  Attributes

Title- and alt – attributes are used to describe text-links and images. Its not only for search engine  reasons you should use them, but also for accessibility. They are shown if you move the mouse over links and images. Besides, the alt-attribute is shown if the image isn’t (yet) loaded.

(6) Keep it up-to-date

Search engines always want new content, so feed them! Not only your website will grow automatically if you always add something to it, but also search engines tend to spider your website more often if they always find something new.

THE UNIVERSITY OF LAGOS WEBSITE

<!DOCTYPE HTML PUBLIC “-//W3C//DTD HTML 4.01 Transitional//EN”>

<html xmlns=”http://www.w3.org/1999/xhtml”>

<html xmlns=”http://www.w3.org/1999/xhtml”>

<head>

<title>University of Lagos, Nigeria</title>

 <LINK REL=”SHORTCUT ICON” rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”../images/unilaglogo.ico”>

<SCRIPT src=”scripts/main.js”type=”text/javascript”></SCRIPT>

<meta http-equiv=”Content-Type” content=”text/html; charset=iso-8859-1″>

<style>

<!–

.style1 {           font-size: 10px;

            font-family: Verdana, Arial, Helvetica, sans-serif;

            color: #FFFFFF;}

–> </style>

 <script>

<!–

function MM_jumpMenu(targ,selObj,restore){ //v3.0

  eval(targ+”.location=’”+selObj.options[selObj.selectedIndex].value+”‘”);

  if (restore) selObj.selectedIndex=0;

}

//–>

</script>

</head>

<body>

<DIV style=”visibility:hidden;position:absolute;z-index:1000;top:-100″></DIV>

<SCRIPT src=”scripts/style.js”></SCRIPT>

<table width=”770″ border=”0″ align=”center” cellpadding=”0″ cellspacing=”0″ bgcolor=”#FFFFFF”>

  <tr>

By looking at this code we can identify the following problems immediately:

No header tags No keywords in meta tag

 1.2       Off Page Optimization

 Properly planned off page optimization will make the difference between your website ranking #900, and ranking #1 on Google.

 Offpage optimization basically consists of all of the ranking factors that are NOT located on your webpage, that the search engines look at when ranking a website. These include:

 Which websites link to you

The number of websites linking to you The Google of the website linking to you The page title of the website linking to you The anchor text used in the link linking to you The number and type of links linking to the website that’s linking to you. The number of outbound links on the website that is linking to you The total number of links on the website that is linking to you Whether or not the websites linking to you are deemed by Google as an authority website. The IP Address of the websites linking to you.

 For example, in order to optimize a website for the keyword “weight loss stories”, we need to analyze the off page optimization techniques of the top 10 ranked websites for our keyword.

 Which websites link to them

In order to do this, we’ll go to Google and enter the following into the search box:

link:www.diet-i.com

This will bring back a list of websites that back have a link pointing to www.diet-i.com. These are www.diet-i.com’s link partners. You’ll notice that Google says there are about 35 webpages linking to diet.com at the time of this report. Now that we have the list of websites, we’ll need to analyze the quality of these websites in great detail.

 The Number of Websites linking to them

Google shows that there are about 35 websites linking to them.

The Google Page Rank of the websites

If we click on one of the webpages listed above like ucsj.edu: we’ll see that the Page Rank of this page is 3.

 The page title of the website linking to them

We’ll note that the page title of this webpage is “Dollar for Pound – Giving Customized Common Sense Care to Prevent Heart Attack, Stroke and Hear”

 The number and type of links linking to the website that’s linking to them

Next we need to find the number of webpages linking to the page linking to diet-i.com. We’ll go to Google and enter: link: www.dollarsfordieting.com to see how many

webpages link to the main domain that our link is located on.

  Note that Google says there are 3 webpages linking to www.dollarsfordieting.com

Whether or not the websites linking to them are deemed by Google as an authority website

The idea behind this is that Google views websites that are ranked high in the search engines AND contain lots of content AND have high Page Rank’s to be authority websites.

 The IP Address of the webpages linking to them.

To do this we’ll need to use some type of program that will tell us the IP Address of this webpage linking to www.diet-i.com. A good tool for doing this is found on the internet.

Once we have finished with www.dollarsfordieting.com, we will want to move on to the next “link partner” on the list below, and do the exact same thing with this one. A  useful software program called SEO Elite can be used for automating the processes above thereby saving time.

1.3  SEO Elite

When you launch the software, you are taken to a New Project window.

 Fill the form as shown below and click OK

 What SEO Elite will do is analyze ALL of the offpage ranking factors that  mentioned above.

Again, these things include:

Which websites link to them The number of websites linking to them The Google of the website linking to them The page title of the website linking to them The anchor text used in the link linking to them The number and type of links linking to the website that’s linking to them The number of outbound links on the website that is linking to them The total number of links on the website that is linking to them Whether or not the websites linking to them are deemed by Google as an authority website. The IP Address of the webpage linking to them

It will show you everything they’re doing to rank well and will make it extremely easy for you to duplicate on your own website.

 Once is finished processing, we can click over to the report view tab as shown

below.

 If we look at the IP address column, you will see lots of IP addresses.

Google favors websites that have many links located on different IP Addresses.

 If you think about it, it makes sense that Google gives priority to websites that have links on many IP Addresses rather than many links all on the same IP Address. This helps eliminate the possibility of people controlling the search engines. If Google didn’t look at IP Addresses, I could simply create 1 website with thousands of pages and link to another 1 of my websites from all of these pages. I would then have thousands of links pointing to my website, which would probably result in a #1 ranking…

 As we scroll over, if you click the “IP Address” column heading to

sort the column, we’ll notice that diet-i.com also has many links from different IP Addresses. That is also a big plus for them.

 Next, we’ll look at the column titled Page Rank.

If we click the Page Rank column heading, it will sort the column for us. You can immediately see that diet-i.com has 1 link from a Page Rank 5 website and several from Page rank 4 websites. This is good, in that it will raise diet-i.com’s Page Rank and ultimately their ranking.

Note: When you get a website with a high Page Rank to link to your website, it will increase your page rank more than if a lower page rank website were to link to you

 If we click on the column heading titled “Anchor Text”, it will sort the column in descending order. You can see that the 2 words that are found the most often in diet-i.com’s backlink anchor text are the words “diet” and “information”.

98.5% of the overall backlinks pointing to diet-i.com contain the word “diet” and 85.6% of the backlinks contain the word “information”. Also listed is the total number of links containing each of these words. This is just another way of showing you why diet-i.com is outranking their competitors.

 1.4       Getting a No 1 Ranking for a Keyword

 While onpage optimization is still something you should do, it’s NOT what will get you high search engine rankings. It’s the offpage optimization factors that will. Who links to you and how they do it.

 Now that we know who links to diet-i.com (The #1 ranked website) and how they’re doing it, we can begin to copy what they’re doing. The goal here is to contact the websites that link to diet-i.com and copy the exact linking strategy they’re using to get a #1 ranking.

 We could do the one of the following:

We could go to Google and enter: link:www.diet-i.com which would give us the

list of websites that link to them.

1.  Once we have that list, you could click on each website. Search their website to

find a contact email address Open up your email program (Outlook or whatever email client you use) Write out a link request to them asking them if they would link to your website in return for you linking to their website.

 2.  We could use SEO Elite to do this automatically…

 Open up SEO Elite

Select Radio button 2 Select to find link partners by domain name. Enter www.diet-i.com into the textbox Select Google from the search engine list Click Ok

Contact Data Management experts join the fastest growing microblogging network Twitter.com

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FOR IMMEDIATE RELEASE
Contact Data Management experts join the fastest growing microblogging network Twitter.com

Fareham, United Kingdom – April 23rd 2009: DQ Global, the experts in data quality improvement, today announced its presence on the networking site Twitter. Anyone can now to keep up to date in real time with all DQ’s latest news and views via its new Twitter page. The page can be located at: http://twitter.com/dq_global

Twitter enables DQ Global to address a widely distributed, technically savvy audience, through a cutting edge medium.   Limited to 140 characters per message (or “twitter”), the DQ Global  team will provide regular updates with interesting news and opinions relating to the Data Management industry.

Michelle Soper-Dyer, DQ Marketing Manager says “We are always thinking of ways to communicate with our market place and we constantly strive to remove barriers between ourselves and potential customers. We hope our Twitter page is seen as a fun and interesting way for anyone to keep up to date with the goings on within DQ.

To start following DQ Global via Twitter, simply go to the link above and click follow, or join Twitter and search for DQ Global.

About DQ Global
With over 10 years’ experience in data quality improvement, DQ Global specialises in easy to use, database-independent, data cleansing software which saves money and provides a platform for better informed decisions. Solutions range from simple desktop, through larger departmental databases to complex enterprise-wide single customer view and master data management initiatives. Head Quartered in Fareham, Hampshire, UK; DQ Global also has regional offices in North America and South Africa serving over 500 clients worldwide, including: Toshiba, Harvey Nichols, Standard Charter Bank, Pfizer and Siemens. www.dqglobal.com

For more information, please contact Michelle Soper-Dyer
Tel: +44 (0)23 9298 8303
Email: michelle.soperdyer@dqglobal.com

 

 

 

 

Marketing Your Network Marketing Business On Facebook

admin    Facebook     business, Facebook, Marketing, Network

Facebook is a great place to find recruits for your network marketing business. You can easily find qualified leads because people put information in their profile which lets you know that they are a potential recruit for your business.  I built a list of friends of over 1000 people in one month on Facebook.  Almost every one of them is a network marketer.  You might be asking why I would choose network marketers since they already have a business.  The reason is that the hardest task I have found in traditional recruiting is convincing people that network marketing is an acceptable business that they can do.  I don’t have to convince other network marketers.  They already get it. 

Just like your normal social life, you need to build relationships online with your Facebook friends.  People will join a business with a person that they trust and feel that they want to work with.  Network marketing is a team business so it is important to find people who want to work together on a team.  Therefore, when you make friends with someone on Facebook, do not start your message by trying to sell them on your business.  It is possible by doing that you will get a few recruits here and there but in the long run you will lose many more possible recruits because you turned them off by trying to make the sale too soon.  Remember if you follow my procedure of adding network marketers as friends, they already have a business.  They are not going to join your business unless they can see an advantage that your business has over what they are already doing. 

Facebook has several ways of communicating with your friends.  You can write on the wall and say a few words about your business opportunity or a webinar that explains the business opportunity.  You can also use the wall to make general comments about life, business, or anything that is on your mind.  Writing on the wall gets your face out there so people will recognize you when you have something to offer.  You can comment on other people’s wall posts and write on their wall.  If you write on the wall of someone who has a lot of friends, many people will see your post. (The maximum number of friends that Facebook allows is 5,000.) You can post information on a group site to members in the group or on a page site for fans of that page.

 You can write messages to individual friends.  This is a great way to get to know your friends. Instead of trying to sell them on your business, get to know them as people.  Find out what is important to them in life.  Remember that Facebook is a social media site.  It is about making friends and network marketing is built on bringing friends together to make money together.

 Facebook also has a chat feature so you can talk instantly with any of your friends who are online.  This is a great way to get to know someone.  Even when I am very busy I will take the time to chat with someone who wants to chat with me.

 Facebook restricts the number of people you can send a message to at the same time to 20 people.  Therefore, if you want to get a message out to a lot of people, you need to start a group.  Then you can send messages out to up to 5,000 people at a time to members of your group.

 You can also create a page for your business and invite your friends to follow it and you can link your blog to your Facebook profile using NetworkedBlogs.

 After you get to know your friends and let them get to know you, you will be in a much better position to promote your network marketing business.

Network Marketers – Fine Line Between Six Figures And Failure

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After working with thousands of network marketers I came to realize there are 5 common mistakes that you must avoid at all costs. Network marketers fall victim to these roadblocks on a daily basis and prevent the masses from really making it big in their business.

Network marketers tend to create their own recipe for disaster by making at least one of these mistakes. Lets Explore them and see where you fit in.

In this first article we will examine the first two mistakes people tend to make.

MISTAKE #1: Stop Following The Herd

If your wondering why your not making a six or even seven figure income your probably following what everyone else is doing. You must stop doing the ‘Standard and Normal’ thing that 95 percent of network marketers are doing. Ok, I’m going to say it again IT DOES NOT WORK.

Most network marketers don’t do the work necessary and just float around doing what everyone else is doing. That’s why 70% quit in their first 6 months. The rest of them don’t make a dime for years. Why? Because they are under the illusion that by doing what everybody else is doing, they’ll succeed. They won’t. Period. Proof is in the pudding. The majority is WRONG most of time. Americans as a majority are riddled with debts and can’t pay their bills on time while under 10% have financial freedom. …And less than 1% are millionaires.

So if you want to be successful, find out what the majority of the people are doing,
and do exactly the opposite. You’ll have a high chance of succeeding, plus you’ll stand out from the crowd.

MISTAKE #2: No Traffic To Your Site = No Leads

Your probably starting to realize if your not generating your own leads every single day that this business is hard. You need people to talk to on a consistent basis. This is something you must work on immediately. Every single top performer I have met or worked with personally generates consistent traffic to their websites every single day. They do this without fail.

If your just starting out I’d recommend picking three ways to get your stuff out there. Most are free unless if you use pay for advertising (ex: ppc). However video marketing, article marketing, forum marketing, twitter marketing, and others are free.

Here is a simple strategy you might want to try:

1. Learn a method for getting traffic

2. Try it and stay consisten until you get results.

3. When you start producing results increase your effort to produce more results.

4. Automate the method. Now you’ll get predictable results on a daily basis with less and less work on your part.

5. Repeat Repeat Repeat the process.

Ok, this is going to be our first break in the process. Want to give everyone some time to think about mistakes number 1 and 2. Right now you want to think about what we have gone over and jot down some ideas and marketing methods you are thinking about using.

So stay tuned, we will have the second part of the article coming real soon. Hope you enjoyed the first section. We certainly aim to please.

Thanks for letting me serve. I look forward to helping you in the future.

So here you have some of the pitfalls that many network marketersseem to fall in as a whole. Would you say any of these have hurt or continue to hurt your business? I suggest you contact MLM expert Josh Paiva. He has helped thousands of people with their mlm business and created true success for many.. Contact him by click here MLM Secrets

How MLMLeadSystemPro Removes The 4 Biggest Difficulties Of Network Marketers

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MLMLeadSystemPro is a lead generation system that turns the four biggest difficulties of any network marketer into success. If you do not use this or a equivalent system, you will find it difficult to built a successful online business.

The longer you take to become profitable in your business, the harder it will become to be successful.After 3 months you will become depressed and lose interest as doubt starts to grow and your business is still not growing. This is also when you start getting tense and anxious.

Network marketers face these 4 problems

These problems will cost you a successful business if you cannot solve them:

1. Lack of leads. A shortage of good prospects to show a business opportunity to.
2. Shortage of a marketing budget. Most deplete their marketing budgets before they get into profit.
3. Shortage of online marketing training. It is unusual to find business mentors that teach attraction marketing strategies.
4. Difficulty to duplicate your success. Once you achieve a level of success you need a system that you can plug your own distributors into, to ensure duplication of your success within 90 days.

Solving your barren lead funnel

This is the biggest problem of all that every online marketer must deal with. How to get a daily stream of acceptable quality leads from online resources?

MLMLeadSystemPro shows any newby to online marketing how to generate 20-40 prospects a day within 90 days. You will get to know how to create traffic and convert traffic into leads by using personalized capture webpages.

You will learn how to build personal lists from the people that opt-in on your lead capture pages and how to build a relationship with the prospects on your lists. The list belongs to you. The MLMLeadSystemPro sales funnel qualifies and filters your leads. It sifts the serious prospects from the ones that are not serious about starting a business, saving you time.

Successful online marketers excel in personal branding and relationship building. People do business with people they know and trust. MLMLeadsystempro let you brand yourself as a leader in marketing strategies. The system is very customizable throughout the sales process to build your brand.

A solution for your lack of money

If you are in network marketing for longer than 90 days, you will learned that most prospects say “NO” to your mlm business opportunity. The MLMLeadSystemPro system teaches you how to earn income from the majority of prospects that say “NO” to your business. You will make money even if prospects do not join your primary business. Your multiple income streams will provide up-front cash flow. Use this cash flow to market your business.

Solving your lack of online marketing training

MLMLeadSystemPro offers in depth training on most internet marketing techniques. The training is detailed, yet easy to follow and action. To list a few of the topics that MLMLeadSystemPro covers:

* Social Media Marketing
* PayPerClick Marketing
* ListBuilders
* Ezine / Solo Ads
* Free Classifieds
* Forum Marketing
* Video Marketing
* Content Marketing
* MySpace Marketing
* Twitter Marketing

This system is easy to duplicate

This system is a step by step online lead generation tool. It is easy enough to plug into the fundamentals and be up and running within a short period. Yet, it is so flexible that any experienced online marketer can create a blog with an Alexa ranking of less than 50000 within 60 days.

The system gives the framework for any internet marketer to get prospects, build a list and have online success. Any member of your mlm organization that is capable of following written directions and explanatory training videos can use this duplicatable marketing system.

Three steps to build a internet business

There is only one way to build any business online:

1. Generate traffic and convert them to prospects
2. Build a list of prospects and build a relationship with them
3. Get your list to buy from you

MLMLeadSystemPro has helped many internet marketers achieve massive success online, in a brief period of time. The attraction marketing system works because it implements all three steps necessary for success online. This is a very easy, step by step and customizable system.

You can test drive the MLMLeadSystemPro system at a cost of $1 for two weeks to evaluate the tools and tips and online marketing training available in MLMLeadSystemPro. Do not miss a great opportunity to plug into this lead generating super power, and “look like a marketing leader” immediately.

Social Media and Network Marketing (MLM) Working Together

admin    Social Media     Marketing, Media, Network, Social, Together, Working

Let’s think about this for a minute. Network Marketing has always been about building a business based on a person’s relationships. While very few people have a large enough warm market to build a large business, a persistent MLM entrepreneur can eventually experience the success they desire.

That requires time, persistence and a willingness to build the relationships required to achieve that success. Going to your conventional networking events, your local coffee shop, or pretty much anywhere you can find new contacts is great, but a very slow and painful way to go.

What happens in most cases is that the new Network Marketer are so anxious to add new people to his/her business, the moment they meet someone new they immediately overwhelm them with info concerning how great an opportunity they have to offer. Do this often enough and people begin to run when they see you coming.

There is a VERY good reason that we have two ears and one mouth. We, Network Marketers, should use them proportionately. Regardless of what you are selling, yes – you are selling, but that is a topic for another day.

As I stated regardless of what you are selling you should be a professional and ask the questions required to qualify the person you are speaking with as a good candidate for your opportunity. Please understand that not everyone you know is a good prospect for your business opportunity. In fact most people that you know have no desire to build a MLM business. They are very comfortable with their life as it is and are not willing to put in the effort required to build a business. As such they are NOT good prospects.

While Network Marketing has been around for years, fast forward to Web 2.0 and the Social Media channels that are available to the MLM industry. While there are more and more savvy Network Marketers showing up in the various social media sites that are available, many still have not learned that they cannot vomit all over everyone they have connected with.

The same still holds true in the world of Social Media that holds true in the world of conventional networking. Whether you are building a relationship via the keyboard from thousands of miles away or sharing a cup of coffee in your favorite coffee shop the same rules apply….more on that later.

Just a few of the sites that you should be participating on are: Twitter, Facebook, MySpace, and LinkedIn. Through active participation on these sites you can build a solid list of contacts, establish yourself as a leader in the MLM industry, build traffic to your website site, and earn the right to talk to new prospects about your opportunity. Yes, “earn the right to discuss your opportunity”.

Do NOT pitch everyone that you are connected with, especially when first meeting them. Let me ask a quick question at this point.

In which of the following cases do you think it is an easier sell?
You are trying to convince a prospect that they really want to join your business opportunity.
or
You are answering the questions of a prospect that wants to know how to join your business opportunity.

Spend the time, do your homework, and establish yourself as a leader and you will find the second scenario above happening to you on an ongoing basis. Imagine having 10 to 20 new prospects each day that want information on how to join your MLM business.

Social media channels are no more forgiving than your contacts that you meet in person. Keep trying to force your latest business opportunity on everyone that you meet and you will soon find yourself without any friends.

Focus on building relationships through participation, establish yourself as a leader in the MLM industry, provide VALUE to your relationships by providing good content, and do NOT pitch everyone. Within a very short amount of time you can build a very large contact list of friends by leveraging the technology available through the multitude of Social Media sites available today.

While there are a large number of Social Media sites available as mentioned above the most popular sites are: Facebook, MySpace and Twitter. The most important steps that you can take to start this process of building your Network Marketing business through Social Media are:

- Establish a marketing plan to include the sites, strategies, time spent, goals, etc.
- Put together a complete profile that establishes you as a leader
- Consistent and ongoing participation
- Improve yourself: Learn, Learn, Learn

There is a lot more to this topic that I will cover, but that will have to wait for another day. If you are not taking advantage of Web 2.0 and the Social Media channels available to you as a means of building your MLM business you are doing yourself a huge injustice.

Laura Carmichael Knows Network Marketing

admin    Facebook     Carmichael, Knows, Laura, Marketing, Network

Laura Carmichael knows that to be in the top of the network marketing opportunities, you need to be at the top in terms of the effort you put into the exercise. Laura Carmichael is at the top of her game. Laura Carmichael puts in the top amount of effort, and gets the top results for network marketing.

The whole concept of network marketing works for people like Laura Carmichael because it is organic and natural. Their efforts are fruitful when they put in the effort required to make them successful.

The most important part of network marketing is the “network,” not so much the “marketing.” The potential to be truly successful in selling a particular product is appealing, and Laura Carmichael knows that. Laura Carmichael has researched several products. She has found a product that will generate excitement in a bi-lingual community with not only great intellectual property, but travel vouchers that will grab the excitement and interest of all kinds of people.

Nearly everyone wants to travel, so this network marketing opportunity is the way to accomplish that while still making money. You’ll be a partner with the best new name in network marketing, led by Laura Carmichael as your mentor, and will be creating paths that allow all of you to generate the excitement and energy and financial success of this fantastic new business.

Don’t be taken in by other network marketing schemes that require an emphasis on being a sales person, on making lists of contacts and working yourself to contact each of them, all of whom will bring you down if they can.

Instead, the emphasis should be, as it is with Laura Carmichael’s strategy, on the major “job” of any network marketing professional, which is in creating the network. Largely the primary occupation for a network marketer is to constantly expand his or her circle of friends and acquaintances – not such a difficult task, and an especially pleasant task with Laura Carmichael’s leadership.

The most important things to look for with a network marketing program are great leadership, reusable products, things people want to buy, and solid marketing techniques that allow you to reach the people who will really want what you have to offer.

Laura Carmichael utilizes such a program, and she wants to share with you the way to make it work for you as well.

Laura Carmichael provides solid leadership. Laura Carmichael has selected products that are valuable to all walks of people. Laura Carmichael teaches marketing techniques that work, and are not duplicated anywhere else on the web.

Laura Carmichael will teach you how to stand out to those who will benefit from your product. Join Laura Carmichael in her network marketing business that promises fulfilling work and fantastic results.

Visit me at LauraCarmichaelOnline [dot] com.

How to Use Social Network Marketing

admin    Facebook     Marketing, Network, Social

First Thing’s First

The first thing you should be doing, when using social network marketing, is building your network. Sounds simple doesn’t it? But many people skip this step, resulting in limp results at best.

To build your network, you need to actively seek out people involved in the fields or companies you aim to target, or who fall within the demographics that your social network marketing plan has identified. Searching on social networks is easy, and that should be your first course of action, finding and inviting contacts in the areas you aim to target with your social network marketing plan.

Have Something Interesting to Say

Another obvious, but often  ignored element of social network marketing is that, like all other online marketing strategies, content is king! Make sure your page is up to date, and has relevant, interesting and informative content for your users. That’s the easiest way to build a following, believe me!

Link

Once you’ve created your pages, groups and networks, you need to remember that the aim here is to drive traffic to your website. If you’re attempting social network marketing without linking to your blog, website, email address and other network pages, you’re missing the point!

Join Other Groups

No man is an island. Likewise, no social network marketing campaign should stand or fall on your pages and groups alone! Find related (but not competing) groups and pages, and join up. This is another great way to have your say, get more links out there, and gain more network connections.

Pay Per Click

I’m not a fan of pay per click campaigns, and an more a follower of the organic growth school of thought when it comes to online marketing, whether social network marketing or any other form. Of course, pay per click campaigns can work, if done correctly, and with a little planning, and social networks are some of the best places to use them, as they allow for very specific targeting.

If you combine all of these simple ideas, with a little dedication, and a bit of time, you should end up with an effective social network marketing campaign.

B2B e-Marketplace Portal and Social Media Network

admin    Social Media     eMarketplace, Media, Network, Portal, Social

The  B2B e-Marketplace comprise of large amount of B2B traders or marketers. They inquire,  buy and  sell daily on the platform. However there is more than just buying and selling on the platform. For example, how the buyers can get the suppliers those who understand their appetites and personalities in addition to the product’s specification or payment terms. So the social media network is a supplement to bridge this gap. Although the viral marketing and social media are quite popular now, most of them are limited to B2B marketing or message posting.  

Turn the Buzz Words to Real Business

We hear a lot of buzz words like “B2B”, “social media network”, “internet marketing”, “viral marketing”, and etc. B2B e-Marketplace is definitely separated from social media network. However the internet traders are using both to sell and trade. I believe if combining B2B e-Marketplace and social media network, the new selling power will be generated and more reliable business network will be established.

In social media network, we learn the background of the person you are dealing with in the business, including his education, the positions he held before, experience, interest, his group, daily activities, and etc. In B2B marketplace, we know what he is selling or buying, his products’ information, his dealing records (enquires, invoices, and etc). If both are integrated, we can see the whole picture of the person you are dealing with. As an Internet trader, I am sure you not only want to know the company introduction and product specification. You also intend to understand his all details. If you can do that, more reliable and securer business partnership can be built through restrict selection of business partners.  

The communication on activities update is another weakness of B2B portal. In tradition, you might contact your business partner occasionally or when you do the business with him. If he can publish the authenticated message or daily activities online, you will get those updates almost real-time. It will be helpful to both parties and let the people in his group know the updates. For example, he will take 3-week off for holidays in Caribbean Sea. He just places this update online and all people in the group will know it. So you or any people can do the same thing through social media network.

What If the Other Business Persons I Really Want to Know

For more B2B Portal you can send the message directly to the person or company you really want to know and wait for their reply. So all others business people to you like strangers. In social media network, you can join any group. You can get introduced to a stranger through the personal you know already. You can also write your proper introduction and profiles and let other people stick to you.

Conclusion

It would be a new bomb if B2B e-Marketplace portal and social media network are successfully integrated. The  EasyTrade.com promises to develop the B2B e-Marketplace Portal in many new rooms and brings wonderful experience to our members.    

Blending Social Networks and Network Marketing

admin    mySpace     Blending, Marketing, Network, Networks, Social

Social Networking is now becoming more prevalent in the internet world as websites are becoming dinosaurs of the past. Businesses have more to gain by joining a community with like minded individuals. Almost twelve months ago no one knew who Barack Obama was until his videos were all over YouTube and Google video. Hey, what better way to market yourself than a visual speaking to others about your vision for the future. That campaign made 31 million dollars alone from just social networking. Your network marketing business can accomplish the same results and you can do it all with just a signup. Social Networking isn’t only attracting the marketers it is also attracting the HR managers and recruiters who have had enough of sifting and sorting through millions of resumes. Social networking & business networking are fast becoming sound grounds for recruits.

Network marketing is a relationship business that is based on trust. People need to see who you are, what you are and just what kind of a person you are. This is were you as an expert marketer come in. Start joining social networks and customize your own page, invite clients, upload videos about your business and what you do. The networks are constantly upgrading, giving you tools to communicate with your clients within the network. All this can be done free of charge.

That’s right, you can fire you web designer and save money. Social Networking is only going to get better as we move forward into the information age of web 2.0. Synergy, Facebook, YouTube, and Myspace are just a few to name. However, Guess who is on all of them? That’s right, Barack Obama. Google played a major part in his marketing efforts. One can also accomplish the same results with network marketing through Social Networks. Social Networks can also help one reach there financial dream with time and patients. Synergy is one of the networks that focuses on working with new members to help achieve one dreams. By marketing to small business owners and those who are looking for business opportunities Synergy agitates for a good relationship between owner and client. Facebook and Myspace markets towards family, friends and of course staying in contact with one another.

Social networking allows one to join up free and invite his or her friends to join up as well which creates a viral effect on the internet as well as word of mouth advertising. For example, if you just come from just watching a great movie at the theater, the first thing we say, “Boyyyy, that was a cool movie, I especially like the scene where…” We do it all the time subconsciously without thinking about it. That is what you call marketing. And we do it socially with our friends and family. If one wants to improve his or her position in network marketing, social networking is the one of the keys to success.

For more information on Social Networking, refer to resource box.