List Building In The Age Of Twitter

admin    Twitter     Building, List, Twitter

List Building In The Age Of Twitter

Copyright (c) 2010 Titus Hoskins

Andy Warhol got it wrong, he meant to say 15 seconds instead of 15 minutes! That lower number seems much more appropriate in the fast moving world of Twitter, the souped up mass online messaging tool that never quits or takes a breather. But how effective is Twitter as a list building tool?

Recently, one well-known Internet Marketer deleted his Twitter account which had over 25,000 followers, saying his messages or tweets were no longer being read and the response rate was next to nil. While this seems a little drastic, for SEO reasons alone it would be very foolish to delete a Twitter account with that many subscribers.

However, does this marketer have a point? Do your tweets get read or are they lost in the endless flood of other tweets quickly passing through the system. There is probably a lot of unread tweets flowing in our cyberage wasteland and the effectiveness of tweeting has diminished drastically as countless marketers plaster this latest medium with their marketing sales pitches.

So is Twitter an effective list building tool or not? Yes and no, it would all depend on how you approach the situation.

Twitter is a quick and effective way of building a large list of contacts which you can send messages to in a spam-free way. Lists with millions of followers is not unknown – thank Ashton Kutcher. Even for the online marketer and webmaster, Twitter can be an effective way to build a list of contacts very quickly.

However, the real issue remains, are your messages or tweets being read? Sadly, in many cases, because of the transitory nature and the sheer volume of tweets – your messages are probably not getting read or are not seen by as many people as you would like to see them. Therefore, one could argue about the effectiveness of Twitter as a list building tool; what’s the point if your messages are not making contact with your followers?

The key to success here is the same as with any list – you have to build a loyal group of followers who are eager to read your messages. It’s the relationship, stupid.

Besides, many people forget that Twitter is also one of the most popular web sites on the net, so having your messages and more importantly your links on this popular site is a “must-do” for webmasters and marketers. For SEO reasons alone, Twitter is extremely important. Your links are indexed by the search engines, especially if your Twitter profile is seen as an Authority Account with lots of influence.

With this fact in mind, here are some simple Twitter list building tips:

1. Make sure you build an attractive Twitter Profile targeted to your audience.

2. Place links to your Twitter Profile from all web sites and other social media sites/accounts.

3. One effective way is to use a Twitter bookmark on all your relevant content and pages.

4. Attach a link to your profile in all forum posts and email signatures.

5. Use your Twitter account as your main tool for contact with tech/customer support.

6. Add your Twitter Profile to your marketing articles and blog posts.

7. Offer free ebooks, courses and special reports to anyone who re-tweets your messages.

8. Become active within Twitter, link to other related Twitter profiles and build a strong presence.

Having said all that, I haven’t used Twitter much, except for SEO link building purposes. I find most messages or tweets do get lost in the constant flow of tweets. If a tweet falls in cyberspace, and no one reads it, is it really a tweet?

Then again, as an online affiliate marketer I have found other list building methods much more effective than sending a tweet. At the moment, one of my most effective list building techniques is at the opposite end of the spectrum, one that’s totally anonymous and invisible. If you’re into affiliate marketing you’re probably already using this technique; simply promote or pick affiliate products/program which have a cookie attached to them, when someone clicks your link they are “cookied” with your affiliate ID. I like picking affiliate programs which have at least a 90 day cookie, you can quickly build up an invisible list of prospective customers and if they buy within 90 days, you are credited with the commission.

Of course, one could always combine this affiliate list building method with your Twitter account/followers, which would be extremely effective if anyone ever bothered to read your tweets and click your links. Now if everyone could just spare 15 seconds, you have a very slim possibility of becoming both rich as well as famous.

Related Twitter Marketing Articles

How To Build A Highly Targeted Friend List on Facebook

admin    Facebook     Build, Facebook, Friend, Highly, List, Targeted

Most internet marketers realize that social networking sites are an important part of the online business strategy. However many times if you ask these same people what their exactly strategies are for using these sites, they don’t really have much to say.

If you will be using Facebook to promote your online business, you need to understand that you absolutely have to have a clearly defined strategy in place.

Using social networking websites to promote your online business puts the reputation of your business on the line. You want other social networking sites to have a good image of your business and the only way to do this is to use these websites in the correct way.

Spamming the websites with your advertisements is definitely NOT the right way to go about this. People who are spammers and also come across to users as insincere are quickly exposed on these websites.

Many times people seem to forget that the primary purpose of social networking sites is to be social and not to directly sell! The members of these social networking communities respect new members that have something worthwhile to say and will add value to the community.

This doesn’t mean that you can not promote your products on these websites. Yes, they can become a good source of sales revenue. However the only way that you will get to this point is to first focus on building relationships.

The Facebook Strategies Guide will show you how to apply very specific strategies that will help you to create a winning Facebook Page or Facebook Group that can help you to take advantage of the viral effects of Facebook in order to grow your business.

This guide also explains why different types of businesses need to use somewhat different strategies on Facebook to become successful.

Aside from using Facebook to create new customers, you will also learn how to use Facebook to develop relationships with the top leaders of your industry. This is probably the most important secret to using Facebook because it is nearly impossible to achieve exponential growth if you do not have the industry leaders as your colleagues.

By following this guide to the unwritten rules of Facebook you will avoid all of the mistakes that Facebook newbies make while trying to become popular on Facebook. Not only can using Facebook the wrong way put your business’s reputation on the line, it can also result in you getting banned from Facebook!

The Facebook Strategies Guide is a six book series that was developed by internet marketing experts to guide you through the difficulties of learning to use this site to your advantage. Stop wasting time trying to figure things out on your own by guessing and get ahead of your competition by reading this guide.

How Small Business Can be Benefited through Twitter List?

admin    Twitter     Benefited, business, List, Small, Through, Twitter

Most of us know that twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. In this article, we will discuss how small business can utilize twitter effectively.

Earlier in twitter, group following was not possible. On the basis of users’ feedback, twitter has launched new features “Twitter List”. It enables group relationships beyond following each other. Anyone can create and publish twitter lists, so if you have a new idea for one, just click “New list” in the sidebar of your Twitter account. Add accounts to a list using the “Lists” drop drown on a twitter profile page.

Twitter list has some incredible benefits for small businesses in how they can organize or otherwise endorse people they follow. There are no best practices for using Twitter Lists. However, we will share some great ideas to spark your imagination.

Twitter lists can be private or public and small businesses can follow any lists without resulting in an influx of people they follow. Twitter helps you to notice and noticing others in this competitive business environment. Twitter has a very fair and equal platform for everyone to connect to their desired audience or customer and engage.

Instead of becoming obsessed with the number of followers you have amassed pay attention to the lists you are enrolled on and see which associates you have attracted. We know few companies encourage employees to Tweet. This would be a healthy why to highlight and endorse one’s association with the company. Does your business make use of VIPs or similar stars that could be a street team for your brand? Draw attention to them and they will highlight you.

Associate yourself with industry associations or peers. On Twitter, it’s collaboration not competition. What are you using twitter lists for? Share it in your blogs or comments! There has to be someone in your company who is great on twitting. Showing humbleness and embracing talent on twitter is a great service for your audience to help grow your audience.

There are more ways for small businesses could benefit from Twitter Lists. To know more about how twitter can be benefited for your organization read an e-book on “Twitter Marketing”.

Copyright © Ryan Mutt, All Rights Reserved. If you want to use this article on your website or in your ezine, make all the urls (links) active.

The Tweeter Getter List Building Tool For Growing Your Twitter New Followers List to 19,777 in Less Than 30 Days

admin    Twitter     19777, Building, Days, Followers, Getter, Growing, Less, List, Than, Tool, Tweeter, Twitter

Hey, if you’re not using Twitter to build a list of people you can start a relationship for your business, you should take a look at this marketing medium. It’s the fastest and most effective networking tool I’ve seen and used in my marketing business.

Now there’s a new tool that’s using viral marketing to build your Twitter following… it’s called “Tweeter Getter” – Here are some things you should know about this viral marketing system.

I started using Twitter Getter yesterday, and yes, it has already started building my Twitter follower list by about a 1,056 more followers. Now let me remind you, previously to yesterday I did not even have a Twitter account. The 1,056 followers are brand new in only 24 hours, on a brand new Twitter page.

I’ve also been seeing the followers list grow for others who started to market this viral tool, so I’m convinced it is indeed working and growing. I have to say that the day also bought me my record optins for my regular website which I have listed on Twitter. So to answer the question of does it bring traffic, I can say most definitely yes.

Because of the emails I received from well know internet marketers I have know for years and some great conversations with new followers who came to me from Twitter Getter, I really like the results. That’s why today I’ve started a quick marketing campaign for it, and a Backpage.com Ad campaign.. I think this is a unusual opportunity since it is so new, and I learned a long time ago that the first one in a new market usually wins.

At first, I hesitated to share Twitter Getter because I didn’t take the time… but after studying the Viral Marketing Capacity I decided to test it for a weekend. People always ask me about marketing ideas, and my answer is, test it, if if works keep doing it, but if not, trash it plain and simple..

My Twitter Getter Test started as a test to see if I could get quality visitors to my website. Now I’m happy I did because I am seeing that the list of followers that are joining from it are my exact target audience (business or marketing minded people)–I’ve even started developing some great discussions and relationships revolving around the services I offer so these Twitter followers are as good as they come. It is a pleasure to talk with these people because they are like minded business people.

Here’s What I Told My Computer Webmaster — If You Share This Tool Make sure it adds value to people’s lives and helps them to promote their passion. It’s an exciting opportunity to use a viral building tool like Tweeter Getter to help build an audience more quickly using a social site as new as Twitter .

This tool does have the potential to give you a short cut to building your Twitter follower list if you use it and share it. But, like anything else you have to promote it for it to work. You can send it to your list for them to test, you can buy pay per clicks, you can run ezine ads, you can write an article based on your experience of your test, and you could also post ads letting people know about your test results.

It is important to point out that as people join your list through Tweeter Getter, it is worthless to you unless you learn to create value for the people that are following you. As long as you do that, you’ll build long term quality relationships and generate business with Twitter Getter. I have found that those who join through Tweeter Getter are most likely business or marketing minded people who are open to improving their web presence. If that fits your business’ target market it is a good fit, and I always say to test it and let the results speak for themselves.

Twitter Marketing VS. List Building

admin    Twitter     Building, List, Marketing, Twitter

Twitter Marketing is cool, it’s hot, but is it effective? For example, list building has been a primary activity for online marketers for years, but now newbies are getting confused. How does Twitter marketing help in list building? Can your followers be considered a list? If so, how effective is a Twitter list compared to an e-mail list?

Before web 2.0, there was only one kind of list. An e-mail list. Home marketers spent all their time trying to build their list, then market to that list with e-mail blasts and auto-responders. But now web 2.0 has changed the whole concept of list building. In addition to an e-mail list, we can reach out to friends on Facebook, Twitter, Youtube, Skype, Myspace, and a plethora of other social sites.

So, are your followers, friends, subscribers etc. all part of your list? Personally, I think so. But they all have different value, and should all be treated differently. For example, when a prospect receives an e-mail they have to act on it. They either read it, delete it, or mark it as spam. But a tweet doesn’t require any action at all. As a matter of fact, most tweets go completely unnoticed. So how do Tweets compare to e-mails?

Case Study.

Last week I did a simple test. I promoted a webinar with only two methods, Twitter and an e-mail blast. I sent the blast to 9,167 people. I advertised the same event to 21,745 Twitter followers in 4 different accounts. Here are the results:

E-mail blast: Sent to 9,167 recipients, out of which 467 bounced, leaving a total of 8,700. It’s impossible to say how many of those actually got into peoples inboxes, as e-mail is such an imperfect science, but I do know that 155 people clicked on the link, a conversion of 1.8%, or 18 respondents out of a thousand.

Twitter marketing: 21,745 followers received the Tweet. There are no bounces in Twitter, the delivery is 100%. And I had the added benefit of my post being re-tweeted by five other people, giving my promotion a boost. I don’t know how many followers they had, or how many clicks they got, because they used the same link. 151 people clicked on the link delivered through Twitter. So if we ignore the re-tweets, that’s a conversion of .7 percent. or 7 respondents per thousand.

So… if this one, non-scientific, test turns out to be accurate moving forward, it appears that an e-mail list is about 2.5 times as powerful as a Twitter list. Or, viewed another way, you have to have 2.5 times as many Twitter followers to get the same results as an e-mail blast.

So here’s the kicker: which is easier to get, 1,000 e-mail opt-ins or 2,500 Twitter followers? I think the answer is obvious. Twitter followers are a lot easier to get. So am I going to throw out my e-mail list? Of course not. And I still make offers to all my Twitter followers that invite them to opt-in to my e-mail list. But if they never opt in, the list is valuable by itself.

The bottom line is simple: responsible marketers should use all possible means of spreading their message, and take advantage of free services, like Twitter, that allow us instant access to people all around the world.