Twitter Marketing: Business Outcomes in 140 Characters or Less

admin    Twitter     business, Characters, Less, Marketing, Outcomes, Twitter

Twitter Marketing: Business Outcomes in 140 Characters or Less

Chances are good that by now most people have heard about Twitter. Whether from professional athletes and celebrities in magazines or on your local evening newscast, it is difficult to escape the phenomenon. Perhaps what has made Twitter so popular is its simplicity; Twitter requires far less effort than other social networking options, such as MySpace or Facebook. Whatever the reason, Twitter is currently being used by more than 1 million people every day to connect, socialize and stay informed.

For those who aren’t familiar, Twitter is an online social network that allows users to connect with friends, family and people with similar interests around the world. New users simply select a username or “handle” and provide a few pieces of information about themselves. From here, users simply provide short status updates in 140 characters or less (that’s usually about 20-30 words). What is the purpose of these updates (or “tweets”)? It can be anything, really. From updates about a cool book or movie to making a note about a traffic accident or linking to a cool piece of news or information, people use their 140 characters to keep their followers informed or just to speak their minds.

The next step is the actual connecting. With Twitter, users can choose to “follow” other users if they know each other or if they are simply interested in what that user has to say. When a user logs into his or her Twitter account, the updates for all of the users that they follow are displayed, in real time. Conversely, anyone who follows you will see all of your “tweets” streamed in real time along with the other members of their network.

And that’s Twitter in a nutshell. It all seems simple (which it is) and you might be wondering how 140 characters could possibly be useful for business. The answer to that question is almost as simple as Twitter itself.

Everyone knows that networking and connections build business. However, those who view Twitter as just another social Web site, which creates business opportunities through networking, are missing the point. Yes, Twitter can provide a great, fast way to make connections and network (and yes, this is good business). Yet, the biggest benefits that Twitter can provide from a business perspective are far more interesting and useful than simple networking opportunities.

To truly understand Twitter’s potential for creating business opportunities, it is important to look at Twitter as a platform — a platform for business, a platform for ideas, a platform for learning, etc. Just as Twitter is not merely a networking tool, it is also not a magical marketing machine that can grow businesses without any effort or creativity. But when put in the proper perspective, Twitter can provide a great resource for any business.

For example, let’s look at Twitter through the “business intelligence” lens. What better place to gather information about your customers than a collection of more than 1 million people who are speaking freely on topics of their choosing? Search applications allow you to scan through the millions upon millions of Tweets in order to find pertinent information. Try searching a product or service in your business area and look at all of the free marketing information the search returns.

In the same vein, imagine the information you can gather on the competition. Twitter allows you to keep a close eye on your competitors and even see how customers are reacting to their products or services. A little research can provide you with not only a company’s branded Twitter account, but the accounts of individual employees — all the way down to a summer intern.

Maybe you haven’t been using Twitter because you are afraid that your marketing or promotional efforts will be transparent and no one will want to follow your updates. Maybe you just can’t think of anything to say. Well, consider the fact that all of the possibilities that have been mentioned thus far do not require any interaction at all. They are simply examples of the free information that Twitter provides. This information can be acquired by simply watching and monitoring.

Of course, it is very possible to interact on Twitter without driving a promotion or touting a link for people to visit. For example, let’s assume you are looking for a way to improve your company’s customer service. And let’s also assume you have just released a new product. Search your company’s name and the name of the product on Twitter. You will find all instances where customers are talking about your new product: the good and the bad. Using this information, you can have your company’s representatives send a direct message to the individual customers who are not having positive experiences. This can be short and sweet: “I am a representative from XYZ Co. and heard you are having problems with our latest widget. How can I help?”

Not only will your customers be happy for the assistance, they will really appreciate the direct contact. Think about it. How excited would you be, for example, if your phone stopped working and your carrier contacted you with instructions on how to fix it? Or if you noticed a discrepancy on a bill and instead of having to call the company to complain, they called you to help?

The best part is that these examples are just the tip of the iceberg in terms of the possibilities that Twitter provides for generating real, attainable business outcomes.

SEO – How To Get Your Site Indexed By Google In 3 Days Or Less

admin    Google     Days, Google, Indexed, Less, Site

Getting your site indexed by Google must be one of the easiest taskes to learn when doing SEO. It is absolutely essential to have your site indexed as without your site appearing in Google’s searches you may as well not have a website.

There are a number of ways to get a website indexed by Google, some are Excellent and some are terrible. I will start with the bad ones first.

1) Go to Google’s Add URL page and fill in the form.

This technique does work. However, it can take up to 6 weeks for your website to be indexed by Google. This technique is not recommended, I would even go so far to say that you should NEVER use the Add URL form.

2) Use a Variety of Automation Software to submit your site to hundreds of search engines.

This technique does not work very well for a number of reasons.
The main reason is that some software resubmits to websites over and over again. This can get your website banned before you even start. Avoid using Auto Submission software at all costs.

3) The Only Way to Submit to Search Engines is to get backlinks to your site!

This is certainly the best way to get your site indexed by Google and the fastest too. All you have to do is get a website with a Page Rank (PR) of 5 or more to link to your site and your website will appear in the search results in 3 days or less.
Also, there is no chance of your site being banned and you won’t have to wait weeks and weeks for your site to appear in the search results.

By getting a single backlink to your site, all of the major search engines will be able to find your website. These include Google, Yahoo, MSN & Ask Jeeves.

10 Critical Steps to Improve Your Quality Score and to Pay Less For Your Google AdWords Campaigns

admin    Google     Adwords, Campaigns, Critical, Google, improve, Less, Quality, Score, Steps

Getting a good Google quality score is important to lower the minimum bid price for your keywords on your Google AdWords campaigns. The quality score ranges from 1 to 10, where 10 is best. I think it’s not absolutely necessary to get a quality score of 9 or 10 for all of your keywords, but you should aim to get a quality score of at least 7 or 8 for most of your keywords.

How does Google actually calculate the quality score for your keywords? Well there are many different factors that determine your quality score and only Google knows the exact rules.

Nevertheless, the following tips and guidelines should allow you a get a sufficiently high quality score – somewhere around 8 or even 9 – for most of your keywords:

* Put a privacy policy on your website

* Add some valuable content to your site – 5 to 10 short articles containing 300 – 500 words should be enough.

* Create some backlinks to your site: For example, submit your articles (or at least a few of them) to various article directories.

* Add a “Contact Me” page to your site.

* Add an “About” page to your site.

* Add a “Resources” page to your site with links to valuable and relevant sites. Consider sites with a high Google Page Rank as well as .edu and .org sites.

* Add a sitemap to your site.

* Make sure your site is clean, has a professional look and feel and doesn’t contain any “under construction”- or similar pages.

* Make sure your ads are relevant. A good practice is to use the keyword you are bidding on in the headline of your ad.

* Make sure your landing page is relevant. Don’t try to sell guitar lessons on your landing page when your ad is talking about an easy way to learn piano. You could even create a dedicated landing page for each of your adgroups – although that’s not always necessary.

Ok, all this sounds like quite a lot of work, but on the other hand it’s not really that much either. Look, the majority of these pages won’t contain much content, some of these pages could be generated automatically (for example the sitemap), the “Resources” page is just a list of a few links… Also, some of these pages can be easily reused (with a few minor modifications) for other websites and other AdWords campaigns.

And following the steps outlined above will not only assure you lower minimum bid prices for your keywords, but they will also drastically increase your sales conversion. Why and how? Let’s have a quick look at the entire process:

* Someone searches for a solution to a specific problem on Google

* This person finds your ad on the Google search results page and because you used the keyword he was searching for in the headline of your ad, he clicks on it.

* He is arrives at your landing page, which delivers what was promised in the ad and contains even more mouth-watering information.

* Your site is neat, clean and looks professional. There is a privacy policy, a contact form, a sitemap…

* Now you just made a big step towards gaining the trust of your site visitor and you drastically increased your chances that he will sign up for your newsletter, buy your product…

So as you can see, the Google quality score isn’t something that was introduced by Google to bother you or to make your life more difficult than it needs to be. It’s just a means to improve quality and you can even look at it as an indicator telling you if your campaign and website is sufficiently sophisticated to become profitable and to generate a positive ROI.

So, please do yourself a favor, invest a few hours of your time, follow the suggestions mentioned above and I promise you won’t regret it.

How to Get Listed in Google in Less Than 48 Hours

admin    Google     Google, Hours, Less, listed, Than

Google is one of the most relevant and most widely used search engine in the world. So it makes perfect sense to have your website listed in this major search engine.

Many people pay hundreds of dollars to online companies to make sure that their website is listed on Google. But why should you pay, when you can actually do it for free? This article will show you how.

Millions of websites are submitted daily to Google, some sites are accepted and some are not. So how can you be sure that your site is listed with them? There’s no point in making a good website if you are not getting any traffic to your site. Google gives you the opportunity to get free targeted visitors who are actually looking for something specific on your website.

One of the lessons I’ve learned in getting your site listed is to optimize your website for Google. You can start doing this by firstly creating a meta tag.

A meta tag is a piece of text in the source code of a webpage in order to provide information to a search engine about the contents of the page.

You can create such meta tags using a free meta tag creator. Just fill in your page title, description and keywords and the program will generate a html code that you need to paste on your website’s html.

Now, that your website has a meta tag, search engines will now know what your website is about, therefore making it easier for them to crawl your website and list you in their search engines.

Letting the search engine know what your website‘s about is just half the work. Google will also need to know what pages you have on your website.

In order to do this, you will need to have a sitemap.

A sitemap allows a webmaster to inform search engines about URLs on a website that are available for crawling. A Sitemap is an XML file that lists the URLs for a site. It allows webmasters to include additional information about each URL. This includes information on when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. This allows search engines to crawl the site more intelligently.

You can create a sitemap using a free sitemap creator. Once you have created a sitemap, upload this xml file to your web server and submit it to your Google Webmaster account.

Now comes the most important part that you need to do. You will need to place a link to your website on websites with a high Page Rank in Google.

Page Rank is a weighted link popularity used by Google. Not all links are treated as equals and links from high Page Rank web pages help with a website’s own Page Rank. Page Rank is scored from 0 to 10 with 10 being the best. With everything else remaining equal a high Page Rank insures good performance on Google.

To search for a website’s page rank, you can use a free page rank checker. Just type in their website name and a result will appear with their Page Rank status. A website with a page rank of 4 or higher will usually have a good ranking in Google. This is why you’ll need to place YOUR website link on THEIR website so that Google will regard your website to be as important as these websites.

To do this, visit a website that is relevant to your niche or topic and check their page rank status. A good way to do this is to find forums with high a page rank. Register yourself as a member and contribute to the forum. Don’t forget to put in a signature tag with your website link at the bottom of each posting.

Other alternatives would include posting an advertisement on craigslist, a video on YouTube or a comment on facebook. All with your website link in it.

So there you go. Just follow these three simple guidelines as above and you will see your site on Google in less than 48 hours. Good luck.

Get Good Page Rank With Less Effort

admin    Google     Effort, Good, Less, Page, Rank

This article might help to those who need good page rank but can not invest more time in seo like submitting website to web directories submitting article to article sites. I think these way you might get good pagerank.but you have to invest lot of your effort and time in doing this.
There are few main things which determine your page rank.
Like….

* Age of your website.
* No of back links.
* Content on your site.

I think it is not important to have high no of back links but it is important to have good back links. Good back links mean
back link form website having good page rank and which matches to your website. More preferable sites having the same keyword.

You may get such link free or your might have to pay for that.

Now see the calculation below.

First PR Update:-(3 Months)

Your site page rank is = 0
Back links:- PR1 site=4 ,PR2 site=3
Your probable future page rank is = 1(1.4)

Second PR Update:-(6 Months)

Your site page rank is = 1
Back links:- PR2 site=4 ,PR3 site=3
Your probable future page rank is = 2(2.4)

Third PR Update:-(9 Months)

Your site page rank is = 2
Back links:- PR3 site=4 ,PR5 site=3
Your probable future page rank is = 4(3.4)

Google page rank updates over every 3 months. If you can not get free back link to good page ranked sites you can pay for that at least for 3 months. ones your website get good page rank you can easily exchange links with the sites having good PR.And ones you got good PR you can charge others for placing their links at your website.
In beginning you might have to invest little money but after few months you can earn good amount by link trading.

Hope this will be useful to you.

http://www.sortinstechnologies.com/

Fast Track Your Website Onto Google In Less Than 48 Hours!

admin    Google     Fast, Google, Hours, Less, Onto, Than, Track, Website

We all know that if we are looking for something online, we usually make our first stop a search engine, such as Google or Yahoo. It is important to remember this when you are trying to increase traffic to your website. If you look for everything in Google or Yahoo, then the chances are that is what everyone else is doing so as well. So I use a search engine, what is the big deal? I hear you saying. Well the big deal is that you use a search engine and so does everyone else!

But of course I am sure you know that already, so why am I still banging on about it? Well the thing that many small businesses fail to grasp is that getting your page onto a search engine and as a highly ranked page at that is often not fully understood.

Here are the options for getting your site recognized by the Google search engine:

o Put in an application. Not an altogether bad idea and relatively easy, but how long are you willing to wait? Putting in an application via Google Addurl, Yahoos How to Suggest Your Site page or via the Open Directory Projects How to add a site to the Open Directory page is a worthy effort, particularly as Google has made agreements with Yahoo and Netscape ,owners of the Open Directory, that any sites indexed in their directories will be placed in Googles index. The downside of this is that you could be waiting anywhere from 6 to 8 weeks before this happens, and even then you may end up somewhere around page 20 in the rankings; basically your efforts are hardly worth the time spent on them!

o Link your site to others. Great, sounds terrific but what does it mean? Well quite simply linking your site to others is just what it sounds like, having links to other sites on your page; but more particularly, having links to your site from other peoples pages. The advantage of this is that it creates a search engine position that is known as organic. This means that the search engine crawlers that locate links to pages via other related pages find your site and index it by linking to it from another site. The advantage of being indexed in this way is that instead of being relegated to a page ranking where you are unlikely to ever be found, the organic placement of your website will start to creep up. The more links the more popular your site becomes, and the more links you can establish the higher your ranking is likely to climb. As an added bonus, you may also pick up traffic to your site from other sites that people with an interest in your particular product or service are visiting.

Clearly option number two is going to get you a higher ranking and a whole lot faster, so the next question is how do you get those links in place? Well to start with, consider what sorts of sites would be interested in linking to your site. If you are selling fine wines, then you may not get much benefit being linked to a site for pet food. A great way to get started is to link via relevant directories for your product or service. These can often be found simply by looking in the very search engines you are trying to get your site on to.

You can also request to exchange links with sites that are related to yours, simply add a link from your site, contact the other site to do the same, and very soon you will start to build up a large number of incoming quality links that will boost your page ranking. If you are unsure about taking this step, then it is worth getting started with the help of a reciprocal link managing tool. The better quality links you get the faster you will rise in the page rankings on Google.

A final sure fire way to get your page ranking to increase is by having articles and information about your site posted on article directories, which then include a link to your site from the article. If you are selling fine wine, then an article for example about how to store fine wines could be posted with a link to you site. This can be a great way to bring in traffic that you know is interested in your product or service, whilst at the same time increasing the quality links to your site and the ranking your page is given by Google.

Getting onto Google is a worthwhile endeavor, as this is one of the surest ways to bring targeted traffic to your website. By following a few simple steps to be certain that your site can be easily found, you will be on your way to getting onto Google in just 48 hours!

The Tweeter Getter List Building Tool For Growing Your Twitter New Followers List to 19,777 in Less Than 30 Days

admin    Twitter     19777, Building, Days, Followers, Getter, Growing, Less, List, Than, Tool, Tweeter, Twitter

Hey, if you’re not using Twitter to build a list of people you can start a relationship for your business, you should take a look at this marketing medium. It’s the fastest and most effective networking tool I’ve seen and used in my marketing business.

Now there’s a new tool that’s using viral marketing to build your Twitter following… it’s called “Tweeter Getter” – Here are some things you should know about this viral marketing system.

I started using Twitter Getter yesterday, and yes, it has already started building my Twitter follower list by about a 1,056 more followers. Now let me remind you, previously to yesterday I did not even have a Twitter account. The 1,056 followers are brand new in only 24 hours, on a brand new Twitter page.

I’ve also been seeing the followers list grow for others who started to market this viral tool, so I’m convinced it is indeed working and growing. I have to say that the day also bought me my record optins for my regular website which I have listed on Twitter. So to answer the question of does it bring traffic, I can say most definitely yes.

Because of the emails I received from well know internet marketers I have know for years and some great conversations with new followers who came to me from Twitter Getter, I really like the results. That’s why today I’ve started a quick marketing campaign for it, and a Backpage.com Ad campaign.. I think this is a unusual opportunity since it is so new, and I learned a long time ago that the first one in a new market usually wins.

At first, I hesitated to share Twitter Getter because I didn’t take the time… but after studying the Viral Marketing Capacity I decided to test it for a weekend. People always ask me about marketing ideas, and my answer is, test it, if if works keep doing it, but if not, trash it plain and simple..

My Twitter Getter Test started as a test to see if I could get quality visitors to my website. Now I’m happy I did because I am seeing that the list of followers that are joining from it are my exact target audience (business or marketing minded people)–I’ve even started developing some great discussions and relationships revolving around the services I offer so these Twitter followers are as good as they come. It is a pleasure to talk with these people because they are like minded business people.

Here’s What I Told My Computer Webmaster — If You Share This Tool Make sure it adds value to people’s lives and helps them to promote their passion. It’s an exciting opportunity to use a viral building tool like Tweeter Getter to help build an audience more quickly using a social site as new as Twitter .

This tool does have the potential to give you a short cut to building your Twitter follower list if you use it and share it. But, like anything else you have to promote it for it to work. You can send it to your list for them to test, you can buy pay per clicks, you can run ezine ads, you can write an article based on your experience of your test, and you could also post ads letting people know about your test results.

It is important to point out that as people join your list through Tweeter Getter, it is worthless to you unless you learn to create value for the people that are following you. As long as you do that, you’ll build long term quality relationships and generate business with Twitter Getter. I have found that those who join through Tweeter Getter are most likely business or marketing minded people who are open to improving their web presence. If that fits your business’ target market it is a good fit, and I always say to test it and let the results speak for themselves.

Can You Digg This? – Top on Google Search Engine in 24-48 Hours or Less!!!

admin    Google     2448, Digg, Engine, Google, Hours, Less, Search, This

Can you Digg This? – Top On Google Search Engine In 24-48 Hours or less!!!

Yes, I am going to give away one of the biggest secrets I know in online marketing. It all revolves around Digg.com. It is a very simple procedure and can be done in a couple minutes. If you do not know what Digg is, it is a place to share web content from the entire web. You can submit the url’s of any website your heart desires.

So lets cut to the chase. If you want your link to be top ranked in the Google search engine follow this procedure.

1) Create A Digg Account

2) Go To The Google Adwords Keyword Tool Found At The Following Link: https://adwords.google.com/select/KeywordToolExternal

3) Under Enter One Keyword Phrase Per Line, enter a keyword that you would like to have trigger an article or the homepage of your website. Remember to enter the display code before clicking get keyword ideas.

4) Look for keywords that have very low advertiser competition. What you really want is to find keywords that have zero green in the advertiser competition column.

5) Write down the keywords that have barely any advertiser competition if you want those keywords to trigger your article or website in the Google Search Engine

6) Open up the Google search engine( Google.com) and type in one of the keywords you chose and click search.

7) Look at the results located in the upper right of the page. Next to the Results pay attention to the total number of results. If that number is close to 300,000 or less, then
choose that keyword. If not, try another keyword that you like.

Once you’ve figured out your keyword, go to Digg.com and log into your account.

9) On the top of the page, click on Submit New

10) Enter the Url of the website or article that you’re promoting,

11) Under Choose Media click Image

12) Click Continue

13) In the title section, type in the keyword that you chose

14) In the description section, type in a description about your website or article with your keyword included 2-3 times.

15) If there are pictures under Choose A Thumbnail, you may choose a picture.

16) Under Choose A Topic, choose your topic (contact me if you need help with this step)

17) Assure Them That You Are Human By Typing In The Display Text

18) Click Submit

19) After you hit submit, it will suspect that your story is a duplicate. When that page comes up, scroll all the way at the bottom of that page and click the “I Swear It’s
Totally Original button.”

20) Wait 24-48 hours and see what happens.

If you do not see your link listed top on the Google Search Engine for your chosen keyword, try using a keyword with less search results next time.

For More Tips Visit: http://www.TheBusinessOfMyBusiness.blogspot.com

How To Get Into GOOGLE Search Engine In Less Than 48 Hours – Straight!

admin    Google     Engine, Google, Hours, Into, Less, Search, Straight, Than

So, you now have a site up and ready! The next
step, the most important step is to get listed in various search engines and
directories! For this you would have seen various services that are provided on
the net “Automatically Submit Your Site To 100,000 Search Engines and
Directories” these are just of no use… You can try this! Just go to the addurl
section of the most used search engine
Google.com When you add an URL there the people say that your URL is placed
in ‘queue’ to get indexed and may take 4-6 weeks before being listed there!

 

 You would be thinking ‘I wasted all my time and effort to just wait!’ So
here is the solution of this just type in your key phrase in the search box of
Google. COM and see the Page Rank of the sites (you would require Google toolbar
installed to know the website’s page rank). Now find sites having PR’s greater
than 5 or 6. These are the sites that are of much importance to the Google
robots! The Google robots index these sites regularly in a day or two. The next
thing you would like to do is have a link exchange program with few good PR’s
sites!

 

 Do you get the point?

 

 No, let me explain. Let Google search your site rather than you search for
Google indexing your site! When you exchange links with site having PR’s 5 or 6
then it’s certain that your site would be there indexed in Google under 48
hours!

 

 Now, think if you manage to exchange links with sites having PR’s 7 or 8
…. then your site would be on Google’s robot’s list in less than 24 Hours!

 

 In the next article I’ll be telling you Why is it important to Exchange
Links and what kind of links!