How To Write High Conversion Landing Pages For Google Adwords

admin    Google Optimization     Adwords, Conversion, Google, High, Landing, Pages, write

How To Write High Conversion Landing Pages For Google Adwords

Google Adwords can be a real puzzle when trying to match your keywords to your ads and your landing page. When it comes to my business, I prefer to keep things simple. The way to do that with Adwords is to simply deliver what your ad promises. Whether you are setting up your first campaign or working to take your campaign to the next level, optimizing your landing page is always worth your time.

Too many Google Adwords marketers spend their time on keywords and ads, and leave the landing page out of the equation. Doing so can leave marketers scratching their heads when their cost per click remains high and conversions remain low. Despite all of the complicated theories about how to succeed with Google Adwords, it comes to this one fact: Google rewards or punishes its advertisers based on how well they solve the problem that Google’s searcher has. If your ad says “Learn Guitar In 2 Days” then the content on your landing page better have them playing like Eddie Van Halen within 48 hours. Anything short of that will, sooner or later, result in a Google “slap” where your impressions from Google Adwords are severely reduced or cut off altogether.

The following are seven elements for landing pages that Google Adwords will love (and will convert like crazy!):

1) Deliver on the promise of your ad – As I said before, this is the biggest key to success. If you solve the searcher’s problem/issue, you win. If your searcher clicks off of your page and begins another search, Google tracks it and penalizes you. Google rewards sites that deliver with lower costs and increased impressions.

2) Make your page original – Unlike in the past, mass produced “replicated sites” no longer work. Google values giving their searchers unique and high quality information. Mass produced site, with their duplicate content, was watering down Google’s search results so they put an end to their use by penalizing advertisers that used them. Your landing page is your chance to “wow” your visitor. Make it count by making your landing page unique, novel and personal. Google will reward you for ending a search on your landing page by lowering your cost per click and increasing your number of impressions.

2) One page does not fit all – Your visitors decide in just a few seconds whether to stay on your site or click off. Be sure the top of your page matches the ad they clicked on. This is where, as good marketer, you can really excel. Maximize your conversions across all ads by creating a landing page for each ad. This mainly involves customizing the top portion of the page. The rest of the page can remain the same for all pages.

3) Get to the point – The perfect length of your landing page is exactly as long as it takes to succinctly and effectively convey your message. No more, no less. Grammar counts! Leave the misspellings and bad punctuation for the amateurs.

4) Have a goal in mind for your visitors – Are you trying to make a sale or get a lead? Have a goal in mind before creating your page and write your copy to lead them to that conclusion. Focus on one goal per page.

5) Increase conversions with a bonus – Everyone responds to “Free.” Adding a bonus to sweeten the deal will increase conversions. Information products work great and they don’t cost you anything.

6) Credibility counts – You are an experienced, successful business person. Your page should convey that. Graphics should augment your page copy, not compete with it. Leaving white space on your page is a good thing. Also, do not set any audio or video on your site to launch automatically. Your page should welcome your visitor without overwhelming them.

7) Be trustworthy – Trust is a huge issue online. Anything you can do to be transparent is a plus. For example, are you a member of the Better Business Bureau? Put your member logo on your page! Same for site security certifications. Also, let your visitors know a little bit about you. Nothing really personal but you want your readers to feel like you are a real person.

This can seem like a lot to remember until you understand that all of these tips boil down to being a real and genuine person online. With billions of pages of content to wade through, people crave quality and trustworthy professionals to do business with. When you think about it, Google Adwords requirements are very straight forward. Be a professional and deliver on your promise, the same as in any other kind of business. Just these two simple things will give you a huge advantage over the competition.

More Google Tips Articles

Creating A Landing Page

admin    Google     Creating, Landing, Page

If you are anything like me, site design is a pain. However I really feel it’s vital to know a little bit to web site creation if you want a presence on the web. In this article I’ll explain how anyone can make a profit pulling website using totally free resources online which Google loves.

My Number One Landing Page Resource…

The award goes to Squidoo. I’m a massive fan of Squidoo for a range of reasons.

Squidoo permits you to make a selling page to build your list or simply to study a product as an affiliate. Done properly Squidoo is an absolute critical to your affiliate arsenal. Here are a range of reasons why you must use Squidoo as an affiliate :

one. You can get a Google ranking as long as you target the right keyphrases and update your lens.

two. Squidoo has high Google Page Rank of 8

three. You can sell and promote yourself without any restrictions.

4. You can use to Squidoo as an affiliate to promote or review a product

five. You can link to your main website/ blog or to an affiliate product.

6. Build your list via an opt in box.

I know from some of my subscribers that cost is an element when starting out. Squidoo is my advice because it’s incredibly flexible and tough in Google’s eyes.

If you master Squidoo you can begin to build a significant income. However it’s not a case of simply making a landing page. Ping and pitch your lens. Create a blog on your niche and link to your Squidoo lander page. Post comments on other races lenses, and you will start to see some traffic.

Do this doggedly and watch your traffic grow. Afterall sending traffic to a high converting offer is what good marketing is all about. Whether you are promoting yourself, or promoting as an affiliate, getting a grip on landing page creation and basic copywriting will put you well on your way to establishing credibility and earning a solid income stream with Landing Page Templates.
.