Adwords Tips – Rake In Huge Pay Checks Every Month Or Even Every Week Just Bu Using Adwords!

admin    Google Optimization     Adwords, Checks, Even, Every, HUGE, just, Month, Rake, Tips, Using, week

Adwords Tips – Rake In Huge Pay Checks Every Month Or Even Every Week Just Bu Using Adwords!

If you are looking to discover more ways to make money using Google AdWords then you will love the three tips you will find in this article. Not only are the very effective but they are the most followed and fine tuned to tips you can use when making use of Google AdWords.

AdWords Tip #1: To start with you should subscribe to RSS feeds and sites which are related to AdWords and offer tips and secrets in relation to AdWords secrets. You could also find blogs which include articles in relation to AdWords and ways to increase the amount of clicks you get. Remember to never cease educating yourself on AdWords. The more you learn about AdWords the more successful you will become at using AdWords marketing.

AdWords Tip #2: Try to get outside assistance! Simply put if you want to make more money with AdWords then use the experts! There are lots of companies which concentrate on Google AdWords. A little bit of money and you will see brilliant changes and your clicks rising along with your revenue in a very short time.

AdWords Tip #3: Always remember what has worked for you before. If a classified ad worked at producing a lot of revenue then work out what has made that classified ad out achieve all other classified ads which you have produced. Put a little thought and work into this at the beginning to use your profitable classified ads when it comes to creating brand new ads.

If you put these three tips to work straight away you begin to see very encouraging results with your clicks and your click through rates when using Google AdWords.

Why You Need to Optimize Your SEO Content for More Than Just Google

admin    Google Optimization     Content, Google, just, more, Need, Optimize, Than

Why You Need to Optimize Your SEO Content for More Than Just Google

If you simply optimize your website SEO for Google, you could be missing out on a huge untapped number of potential visitors to your website. Although it’s true that Google is the leading search engine and accounts for over 70% of all search-related traffic, that doesn’t mean that you should start and end your website SEO at Google.

While there’s no denying the results and traffic that a professionally SEO-enhanced website will bring you, and that Google plays a large part of that, take the time to think about these figures. Sure, Google accounts for 70% of all search engine traffic – yet that leaves 30% unacounted for.

According to the latest figures from Internet World Stats, there are currently 1,458,632,361 Internet users around the world today. An incredible figure, and one that’s growing all the time. Now, take Google out of the equation and you’re left with 437,589,703 users – almost half a billion! Let’s say that only 20% of these users are business browsers – that’s still an incredible 87.5 million users.

Can your business afford to miss out on these web users simply because you’re concentrating on optimizing your website for Google? If you’re like the vast majority of businesses who can’t afford to miss out on this untapped goldmine, there are ways that you can ensure you have the best possible chance of capturing that untapped audience:

Use an expert content provider in SEO that can write for the different search engines

Purchase international domain names for your website – the Asian market in particular is about to explode and the international URL’s will help you in this market and others

Depending on the size of your company, set up localized blogs. Outsource writers if you need to – the extra cost will be worth it

Understand how the different search engines rank content and tailor different pages on your website for different search engines

Losing business through tougher trading or economical reasons is bad enough – losing business through easy-to-remedy optimization of your website’s content is worse. Making sure your SEO is truly search engine friendly is achievable and the best starting point is providing SEO content that is friends with more than just Google.

Winning at ‘Google-opoly!-Why just having a website is not enough

admin    Google     'GoogleopolyWhy, Enough, Having, just, Website, Winning

Everyone loves the game Monopoly.  In its many variants, it has to be one of the world’s most popular board games.  

Easy to learn, but challenging to master, I know that I’ve spent many hours buying up properties, adding houses and hotels, and acting like Snydley Whiplash, when someone would land on one of my properties.  (Remember Snydley?…Dudley Dooright, of the Royal Canadian Mounted Police..??….oh, never mind!)

Surprisingly, I’ve come to the conclusion that I am now playing a version of Monopoly on the Internet…no, not the on-line version of the  game.  I call it  GOOGLE-OPOLY!

OK, that’s not my word.  If you search for Google-Opoly, you will  find references to grumblings years ago, from bloggers complaining about how Google seemed to be chasing a ‘monopoly’ on search engines.  But I digrese.

Think about it.  There are 10 organic listings on the left side of a Google page.  Compare those spaces to the properties along any one side of a Monopoly board.  My strategy with Monopoly was basically the same:  buy ALL the properties on one side of the board; load them up with houses & hotels; sit back, and watch the fun….and MONEY…roll in.

The strategy in Google-opoly, is the same;   obtain as many ‘properties’ as you can, thus raising your visibilty for that search term.  But the properties I’m talking about are  the ten organic listings on Google’s Page 1.  Let me repeat that:  you want to ‘occupy’ as many of those spaces as possible.

I know what you’re thinking.  “Wait a minute.  It’s challenging enough to get a high ranking for any web site  on Google, let alone get to Page 1.  And now, you’re saying to get MULTIPLE listings on Page 1?  How is that achievable?”

I need to clarify one item.    I’m not talking about getting your web site on page 1;  I’m talking about submitting an online video about your business.

By now, everyone knows about the popularity of online videos, and how the search engines are giving properly optimized videos Page 1 rankings within HOURS.

But it is the submission of videos to multiple video sharing sites, that cause the search engines to list not just one video, but several videos from different sites.  A single video, submitted to  different video sites, is seen as separate files.  Thus , the search engines will actually list it several times.

Video submission software, such as Video Wildfire, allow the end user to submit a single video to up to 50 video sites, at the click of a mouse.  

Those ten listings on Page 1 are the most  valuable real estate on the Internet,  especially for local search.  Those are the 1st ads that the person doing the search will see.  If your video is not on Google’s Page 1, your chances of being found drop dramatically.  Most people will stop at page 1.  With online video submissions making it possible for a single company to have multiple listings on Page 1, there is a very genuine possibility of a single business concern having ALL TEN listings.

It can be done.  I’ve done it.  I have several keyword phrases where I have 8, yes, all TEN  listings on Page 1 of Google.

For local search, for a keyword phrase returning 300,000 results or less, it is very likely that  a local company can submit multiple videos, over time, say once or twice a month, and sustain their control over a chosen keyword phrase.

A 30-60 second video will grab a prospect’s attention, make your short ‘pitch’, and direct them to your website or phone number.  It’s really no different than a 30-second commercial on TV…only when people find your video, they’re actually looking for the information. And, an online video is a whole lot less expensive than a TV commercial!

The important thing to remember is that your company gets Found!  And for that to happen, you need to be on Page 1.

How to Set-up a Profitable PPC Campaign Just Like the Big Boyz

admin    PPC     Boyz, Campaign, just, like, Profitable, Setup

One of the biggest all time factors that separates a true Internet Marketer from the rest is the simple fact that they know how to set-up a “real” PPC campaign using true and time tested techniques that produce wonderful results. So, are you tired of being left in the dark? Well then, let’s get to it!

Before we start I suggest that if you have no clue what PPC Marketing “really” is, you should first start with Article Marketing which is another powerful and did I mention free technique.

Any who…

Here is how the Big Boyz do it.

First they know the all time importance of setting-up all their campaigns like this –>

Niche Market –> Perfect Customer –> Relevant Keywords –> Relevant Ads & Ad Groups –> Relevant Landing Pages –> Relevant Product and/or Service Offerings

Let’s explore this a little further.

If I were to set-up a campaign for something that was HOT and already selling hint, hint! I would first do some due diligence by performing the proper research. And through that “proper research” I would find out WHO my “perfect customer” is and WHY they are buying (and as you get further along you will probably find out that most profitable niche markets are composed of people who are trying to solve problems) I would then select keywords that my “perfect customers” are using to buy that product and/or service. Then I would set-up a landing page (after testing) by using the Common or Focus Keyword Technique. And I would also use this same technique in setting-up my PPC marketing campaign.

For Example:

Let’s say that the industry I was promoting was dog food… And my “niche market” within this industry was “golden retriever dog food”

So my campaign would look like this –>

Campaign Name: Dog Food

Ad Group Name: Golden Retriever Dog Food

And my Ad Group’s Keywords would look something like this –>

dog food for golden retrievers

healthy dog food for golden retrievers

which dog food should I use for my golden retriever

golden retriever dog food

nutritious dog food for golden retrievers

etc

etc

etc

And my Ad for this particular Ad Group would look something like this –>

Golden Retriever Dog Food

Using The Right Dog Food?

Ad Years Of Life To Your Retriever!

HealthyDoggie.com/GoldenRetriever

As you can see, I used the “common keyword” in every part of my campaign and I made sure that it was all “relevant.” Remember, relevancy is KEY –>

Niche Market –> Perfect Customer –> Relevant Keywords –> Relevant Ads & Ad Groups –> Relevant Landing Pages –> Relevant Product and/or Service Offerings

How To Get A Top Ranking In Google In Just 3 Days

admin    Google     Days, Google, just, Ranking

So how do you get a top listing in Google and how do you get into Google quickly.

Lets begin with the latter. You can submit your site using Googles submit site tool but amazingly enough this is NOT the fastest way to get listed.

Here’s the secret to getting listed in Google like lightening: PRESS RELEASE’S

Yep issue a press release relating to your website you will see your site in all the major search engines in 3 or 4 days. Here’s a link to one of my press releases http://pressreleases.newspad.com/pr/20054/pr22481 7.html

To issue a press release, go to http://prweb.com it’s free to do.

To go about writing a press release there are two important things to remember. 1) Think like a journalist; 2) Read previous press releases to get ideas from them. Do both these tasks and you wont go far wrong.

Ok now that your sites in Google how are we going to get a top spot for keywords related to our site. Well I’m afraid to tell you this is no easy process it could possibly take months even years! But with some luck and the right tools it is achievable.

There are two keys to getting a high ranking 1) Your Keywords &

2) High Page Rank (Sites that already rank high in the search engines) Websites Linking To Your Website

Lets look at keywords first.

So to go about finding keywords we are going to use some free tools

Overtur e http://inventory.overture.com/d/searchinventory/s uggestion/

Wordtra cker – http://wordtracker.com

Using these two tools you can search keywords related to your product/website & find out which ones are searched a lot.

When you gather 50 or 60 keywords go into Google and type in the search phrases you have found. If there are over 6million results for your phrase my opinion would be move on, there is too much competition for the phrase and it would take either years of work or getting very lucky and having some very powerful sites link to yours.

Focus on phrases with less then 2million results in Google. These are the keywords you need to focus on. Just check wordtracker and overture and make sure they are getting some traffic every month. 

Once you have decided on your keywords. You need to make sure these keywords feature all over the body of you website.

Make sure to put the most searched keywords in your title & headings.

Now you need to go about getting other websites to link to yours. You need to find websites related to yours but sites that are not in competition with and email the webmasters of these sites and ask them for a link.

To find sites that will give you a link I recommend doing the following.

Find a competitors website and find the sites that are linking to them. To do this simply visit http://www.marketleap.com/publinkpop/

Type in the website address of your competitor and you will be able to see all the sites that link to them. These are the webmasters you need to contact.

Simply write them a personalized email, complement their site and ask them for a link exchange. If you can offer them something in return – even better!

I hope this article will help you succeed in your search engine in driving traffic to your website for more articles like these please visit http://www.nic etodobusiness.com/members.htm

Demand for SEM just keeps increasing with time!!!

admin    SEM     demand, Increasing, just, keeps, Time

SEM is about marketing your business online through search engines. Like any other marketing stream, its primary objective is to convert potential users into customers. The major difference that exists between traditional marketing and search engine marketing is, in search engine marketing your business (website) is displayed at absolutely right time when user is actually interested and searching your product or services. Search Engine Marketing is categorized into two segments 1) Paid Search Marketing & 2) Organic Search Marketing. Paid Search Marketing or Paid Advertising is about bidding for business related Keywords which you would like to target. Paid ad campaigns can be managed by various online channels like Google, Yahoo and MSN. However, Google’s AdWords channel is the most prominent of all. The advertising cost depends on the type of payment modules you opt for, the 3 main being cost per click (CPC), cost per 1000 impressions (CPM) and cost per action. Organic Search Marketing is free of any charges to search engine and as far as results are concerned, it depends on many undisclosed algorithms of the Search Engine which triggers each time a search query is made by the user.

The fact that SEM is cost effective and its ability to generate quality online traffic which can be converted into potential buyers by diverting them to the more dedicated section /page of website which further more increase the chances of better conversion, makes SEM the most preferred mode of advertising.

Search Engine Marketing evolved with the advent of the internet, but most importantly after the birth of Google. With Google Search covering more grounds on a rapid basis compared to its competitors Yahoo and MSN, B2B and B2C marketing is gradually turning out to be a major money grossing venture. And with the internet industry all set to dominate in the coming times, Search Marketing will be the sole medium to influence and deliver solutions that will definitely provide better ROI (Return on Investments).

How Just About Anyone Can Skyrocket Their Website To The Top Of Google

admin    Google     About, Anyone, Google, just, Skyrocket, their, Website

If you are 100 percent committed and serious about getting a top ranking on Google then you need to keep reading to learn how SEO professionals get top rankings on Google and how virtually anyone else online can copy what they are doing to achieve the same results.

There are two types of website search engine optimization – there is on page optimization and there is off page optimization. Both of these are important, however, on Google it is your off page optimization that is ultimately going to make a huge difference to your rankings and mean the difference between appearing 10 pages deep on Google and appearing in the idolised top 3 positions.

Let me take a moment to explain what off page optimization is. It’s not so much what appears on your website but, in fact, what appears on other websites about you. It is your reputation and how the search engines actually believe other websites perceive you. Off page search engine optimization includes how many websites link back to your site, which websites actually link back to you, the Google page rank or PR of the websites linking back to you, the actual title of the pages linking back to you, the anchor text used in the link back to your site, the number of links on the website that’s linking back to you and the type of links they have on their own links page. Even the IP address of websites linking back to you is of importance to Google.

Let’s say, for argument sake, your main keyword is RV accessories. In order to achieve the best off page optimization results you would need to carefully analyse in depth the top 10 ranked websites for your chosen keyword RV accessories. The goal here is to analyse and duplicate precisely what these top 10 websites are doing and if possible do it better. By being in the top 10 in Google these websites have given Google precisely what they are looking for. These top 10 websites have now made your task so much easier. In fact, by duplicating what these websites have done you can actually outrank these top 10 websites.

Let’s say that you wanted to analyse the number 1 website on Google for safe weight loss. What you need to look at when looking at the number 1 website are the items that I have already mentioned like the number of websites linking back to this site, the page title of websites linking back to this site, the number of links they have on their page, their Google page rank, the IP addresses of the websites linking back to them.

To find out which websites link to this number 1 site type in Google link:www followed by the rest of the url. Google will then bring up the number of pages linking back to this number 1 site.

Now it’s important to analyse in more detail the websites that are actually linking to this website. You do this by getting the page rank for some fo these websites. It’s easy to learn the page rank of a website by using the free Google toolbar. You can download it here http://toolbar.google.com.

You will want to get sites linking back to you that actually have your main keyword in the title. Use your main keyword as your anchor link on the links pages you submit to. It’s also important to analyse the number of total links and the quality of the links on the websites linking to the number 1 website. You will want to get links from pages with as few links as possible on that links page for best results.

Authority websites are highly regarded by Google so if you can find an authority website that is linking to the number 1 site then try and exchange links with them also. Use this free tool at http://www.andyhagans.com/tools/hubfinder. It is also important to get backlinks from other websites from as many different IP addresses as possible. To find out IP addresses of websites go to http://www.webrankinfo.com/english/tools/class-c-checker.php.

Once you analyse the top site then take some time to analyse at least 5 to 9 sites that rank underneath it. Yes, it takes a lot of time on your part and quite a bit of dedication but in order to rank as high as possible on Google you must know exactly how these top websites are using off page optimization because this is just the thing that is getting the top rankings that most website owners can only dream of.

Of course, you can personally analyse websites manually or automatically for a fraction of the cost of an SEO consultant that virtually does everything I have just shared with you at the touch of a button. Of course it is not critical to use a software program, although it does save a great deal of time and frustration. What is most important is that you spend time analysing your top ranking competitors through whatever means possible to you at this point of time.

Google Assassin Review. Is it Just Another Hyped up Program

admin    Google     Another, Assassin, Google, Hyped, just, Program, Review

Welcome to the DJK Google Assassin Review. DJK stands for “Day Job Killer” and is owned by Chris McNeeney. It is the latest release by Chris after Adwords Miracle and Affiliate Project X.

Google Assassin is mainly a membership site with many tools included. Below you can see the main functions of some of these tools.

The Daddy Keyword Tool

We all know that getting targeted keywords is crucial to the success of your campaigns and we know that keyword research is both time consuming and prone to errors. How many times have you got excited by a keyword you have found only to suddenly notice you are searching the wrong Google site or you have misspelled your keyword?

The Google Assassin’s Daddy Keyword Tool attempts to carry out this keyword research in a fraction of the time and eliminate these problems.

It is an easy tool to use. You enter the keyword you are interested in and the Daddy Keyword tool will extract a list of keywords for you. It then provides for each keyword an estimate of the monthly search volume and the amount of advertiser competition.

Now you can get this information easily from the Google keyword tool, but the power of Google Assassin comes from the fact you can now select several of these keywords to analyze further. This presents you with a list of websites and spies on these sites  to see what keywords they are targeting.

Based on this you can determine the most profitable keywords to be concentrating on.

The Campaign Kidnap Tool

Google Assassin’s Campaign Kidnap tool is designed for those of us that use Adwords for our campaigns. It allows you to spy on the current google Adwords campaigns which are running and the keywords that they use.

To start it running all you do is input a keyword you are interested in and off it goes.

Again you get a list of keywords, which you can analyze further. This then returns the websites that are running campaigns based on the keywords you select and the profitability of those campaigns. You can literally steal these campaigns and create your own lucrative campaigns from them.

The Adwords Micro Nicher Tool

Google Assassin’s Adwords Micro Nicher is again designed for those people who run Google Adwords campaigns. The aim of this tool is to allow you to target relevant web sites using Googles site targeting function.

Again you enter the keywords you are interested in promoting and the tool provides you with a list of relevant websites. You can check each site if you wish for relevancy, highlight the sites you are interested in and export them to a handy file format.

The file can be imported into you Adwords account to be used in your campaigns.

The Article Sniper Tool

Google Assassin’s Article Sniper tool is aimed at the article marketer. The aim of the tool is to identify the under utilised keywords which you can use to create profitable campaigns based on article marketing.

You enter your keyword and set the tool off. It then provides information on each keyword to allow you to decide on whether starting a campaign will be worth your time and effort.

The information provided includes

The keyword.
Estimated Google monhtly search volume.
Number of times the keyword appears at EzineArticles.
Articles listed in Google.
Page rank for the first ten matches in Google
An SEO score.
A rating for the keyword.

In summary you get a good bunch of tools all in one place to help with your affiliate marketing, but at $77 per month it comes out a bit pricey.

Compare other popular affiliate marketing products against the Google Assassin Review and see whether is stacks up at Money Making Reviews.

Another Google Assassin Review you shouldn’t miss.

Just Pay With a Click – PPC Advertising

admin    PPC     Advertising, Click, just

Just Pay with a Click – PPC Advertising

Pay Per Click or PPC is an advertising technique that has gained tremendous populareity on the Internet. Websites and advertising networks on the web are sponsored links that typically appear as text ads and are usually place near the search results. Advertisers will pay a pre-set amount for each visitor that clicks on the ad, at which time the visitor is then taken to the advertiser’s website.

It all about trying to get to the top positions in search enginelisting. Advertisers will buy or bid (keyword auctioning) on keywords and keyword phrasings. The highest bid earns the higher placement on search results and the more viewers (and possible clicks). The advertiser pay the bidding price for each click to their website.

Other terms for PPC advertising:

- Pay per placement

- Pay per performance

- Pay per ranking

- Pay per position

- Cost per click (CPC)

The standard procedures for PPC advertising:

1. Set up an account. Deposit any needed funds.

2. Establish a list of keywords.

3. Find a PPC search engine and set up an account with them.

4. Complete the bidding process.

5. Write some ad copy.

6. Set up a ‘landing page’ for the ad.

7. Place advertisements in the search engine.

PPC advertising offer many benefits:

- The ad is uploaded immediately. In most cases within approximately an hour.

- PPC is a great way to attract pre-qualified targeted traffic. Visitors actually want to see your products and learn more about your services.

- Your marketing demographic is widen with the additional highly targeted traffic.

- Your can track your investment. With PPC advertising you can track visits to your website, know what is they are doing when they are there and, how long they stay. These are valuable statistics that can be used in determining ROI.

When you are planning your PPC advertising campaign consider the following:

1. Know Your Product. A thorough knowledge of the goods being offered is essential.

2. Establish a Budget and Don’t Overspend. Try to avoid a bidding war, where you will soon loose track of budget constraints and allow emotions to take over.

3. Know How to Bid Right – a bid that is too high will only serve in depleting your budget and a bid too low can cause you to lose the spot.

4. Monitor Your Profit Margin. Measure your profit margin against your spending or expenses. You have to know when to stop the PPC program.

5. Research the Right Keywords. When researching keywords, look at existing search terms or with the use online keyword suggestion tools, to find terms that most often used for searches and are related to your type of business. Definitely don’t use any terms that are general in nature.

6. Write Effective Ads. A good PPC ad persuades the searcher to click. There are several approaches to this:

- Offer Discounts

- Use Testimonials

- Get a Celebrity/Well-Known Endorser

- Offer Money-Back Guarantees

- Give Free Trials or Samples

- Use Reverse Psychology

- List Major Benefits

- Or Just Say “Click Here”

7. Always be Professional. Make sure your web content is regularly updated and spell checked. Avoid broken links or images. Simplicity is the key and always include contact information.

Good planning can reap success in or PPC advertising.

For even more info on this, please visit my website www.ebookscomputer.com.

Good Luck!

Jeff Spires

Guaranteed Top Search Engine Ranking – Why the front page ranking is just the start to online success

admin    Google     Engine, front, Guaranteed, just, Online, Page, Ranking, Search, Start, Success

For those working online the first challenge is to find a strategy to get guaranteed top search engine ranking, if you cannot do that you may as well never start the business but having done that the work is only just begun.  Once you have your visitor on your site as you must now sell your visitors something they want and create a business that they will want them to return to.  With this in mind here are some ideas on the content management of your website.

The Internet is designed to be changing and dynamic.  People who visit your website want to see content that is new and filled with ideas and business promotions.  If people visit your website and don’t see new content on a frequent basis they’ll think that your site is stagnant and has been abandoned without any customer service there for them to rely on.  The home page of your website is one of the most important aspects of your online marketing strategy.  It’s the content of your home page that gives your business a brand.  The more useful and professional the information on your home page is the more credit you bring to your product or service.

The Internet is one of the best places for consumers to find out about new products and services.  This places the net above television, radio, magazines, and newspapers.  When you use the Internet to promote your product or service you have the opportunity to reach a multitude of potential customers anywhere at any time.  The web is one of the most powerful mediums for reaching and influencing people and the decisions they make about business. 

Components of Good Content

One of the key ingredients to success on the Internet is creating website content that Internet users want to read.  When you have content that is (1) interesting, (2) factual, and (3) well written, you have some of the main tools that you need to get the desired traffic to your online website.  

Writing Decisions:  When you first start writing content for your website you’ll find yourself facing many decisions before you even sit down at the keyboard or pick up a pen.  As you begin to develop the content on your website pages you’ll find that you’re often changing many of your first instinct decisions.  This is all part of the process of writing.  But how can you most efficiently sort out all you need to think about so that you develop website content that users want to read?

It’s important that you find out what it is that Internet users are looking for on the Internet so that you can focus your website content on these issues.  Take some time to study at the top hits in the search engines for products or services that are similar to what you’re selling.  Even though these top ranked websites are most likely using Search Engine Optimization techniques you can still read what it is that they’re using to draw in the crowd.  Take some of these concepts and include them in the flow of your web content….but ONLY if these concepts enhance what you’re writing and are entirely relevant to the products or services that you’re selling. 

Keep in mind that although one website may be at the top of the search engine rankings today, it won’t take them long to fall back into the ranks of “mediocre websites”.  Websites that rely on SEO techniques don’t give people the information that they’re looking for to keep them coming back.  How many times have you yourself searched a topic in a search engine only to find that the top hit is filled with articles and web content that has nothing to do with what the website is all about?

People who use the Internet are looking for one or more of the following components:

Entertainment Information Community issues

If your website provides at least one of these components you’re on your way to attracting potential customers and repeat customers.  Websites that contain valuable content not only bring credit to your business but also position your company as an expert in your business industry.  Keeping your website fresh with new content doesn’t have to be an overwhelming task.  Just as there are cost effective ways to your guaranteed top search engine ranking, there are also very cost-efficient and time-saving techniques you can take advantage of to keep your website up to date at all times…without having to hire hundreds of people to help you!

Create dynamic content for your visitors

One way that you can have an ever changing home page is to design five to ten unique pages and then rotate them every month.  Take a couple of weeks to design different ideas for your home page.  Create random page promotions that include a message that is timeless or that have seasonal images with announcements such as “Holiday Specials”.  When you design different features for you home page all at one time you’re forced to look at your marketing strategy for at least one year.  This will save you a lot of time since you then won’t have to think about your home page content for about 12 months.  A web developer can put your home pages on a rotating script or use an automatic timer.  You can then rotate your home pages to highlight a new tip every month or to promote a featured product. 

The home page of your website is much like the front cover of a magazine.  People want to see a home page that has different photos and content at least every month.  You won’t want all of the content of your website to be featured on the home page as this will overwhelm your website visitors.  Choosing one or two features to highlight each month is much more effective.  The rest of your website content should be well organized within the rest of the pages of your site.  When you’re ready to update your home page all you have to do is grab content from other web pages.  This way you’re not always having to create new content but are reorganizing your current content so that people think it’s new.

There is no doubt that will effort and the right search engine strategies are can have guaranteed top search engine ranking, the next step is to ensure that your visitors are clear about what you can offer them once they arrive on your site.  Unique content that changes will keep them coming back for more but only if you communicate your message and offer well.  For those who believed that simply being on the front page of google was the way to untold riches are going to be disappointed.