Twitter Marketing And The Power Of Influence

admin    Twitter     Influence, Marketing, Power, Twitter

Twitter Marketing And The Power Of Influence

You can call Twitter a micro-blogging platform or you can call it an instant messenger site. You may like Twitter or you can think of it as a time loss. Whatever how you call it and how you view it, Twitter is a tree-like community. A community has several characteristics and the ones which make it important for us is that people are connected.

Why is this important for you as a marketer? When you approach marketing in the classical manner what you get is you screaming loud and round around about your product. Individuals hear you and some purchase and most of them don’t. What do you get if you use Twitter as a marketing tool? What you get is amazing. You tweet once, everyone hears you. Not only that, but people re-tweet and people to which you never talked hear about your product as well and follower of the followers of your followers it too and so on and so on. What more can you ask than to invest such little effort and obtain such an echo?

The only problem you might have is to get people to actually follow you. And you want them to follow you and re-tweet all your announces. So what do you need to do to obtain such fans? The truth is that people follow other people who they look up to. You need to find a way to impose yourself, to demand respect, to get in touch with everyone but still keep the distance which says “You should look up to me”. Being a company is not that hard. People won’t be able to find things in common with you if you tweet as a company and not as an individual. They all perceive the company as something big and respectable so they will by default look up to you.

Using Twitter as a marketing tool is awesome and you will discover more gold than you’ve ever imagine. It’s completely free and the results you obtain are incomparable with the ones which you would obtain if you invested the same time and resources in a normal, old school campaign.

The most difficult thing is to maintain your influence. You need to appear strong, leader-like and respectable and yet don’t push people away from you and your products. This is the most hard to handle part of Twitter marketing and the ones which control it are the ones who succeed. Get in touch with your followers and treat them with the same respect they treat you. Offer them breaking promotions and discounts and make them feel as a community. When your fans connect with one another it is much more difficult to lose them.

The Good the Bad and the Ugly: How Social Media Sites Can Influence Your Product’s Publicity

admin    Social Media     Good, Influence, Media, Product’s, publicity, Sites, Social, Ugly

Social media websites have taken over the World Wide Web. Anyone spending time on the internet is signed into one of these sites at least, and more likely signed into several.

To name but a selective few of these social media and social bookmarking sites, there are: Facebook, Myspace, Furl, Del.icio.us, Digg, Reddit, Twitter, Stumbleupon, Rojo, Meetup, Linkedin, Technorati, Slashdot, and more.

With literally millions of users situated all over the world on these social media websites, companies can now use these websites as advertising mediums, targeting millions of people 24/7. This kind of advertising is extremely effective in targeting your specific market as there are such a large number of people to expose your brand to. The best thing about exposing your brand in this medium is that if people like it, your brand’s popularity can spread faster than the flu bug: think of it as viral marketing on red bull. In fact, you can be the talk of the web in just one day: thanks to extremely powerful advertising.

The reason for this quick spread via web circulation is that the online community is user driven of course, but because of this user driven force behind your brand, it can also get the boot from the online community and can have the complete opposite effect on a brand, not exactly what a company needs, and bad publicity can spread even faster than the flu, which is never a good thing.

The best way for companies to keep track of their brand’s reputation is through Online Reputation Management (ORM). Online Reputation Management combines marketing and public relations with search engine marketing.

There are three basic steps involved in implementing Online Reputation Management, which will be discussed hereafter. These steps are: Monitor, Analyze and Influence.

Monitor: You need to know what is being said about your brand. You might think that perceptions are impossible to track and monitor as news travels at such an incredible speed over the internet, thanks to blogs, forums and podcast – but there are internet monitoring services that you can use to solve this problem. An example of such a monitoring system is to set up Google Alerts to observe what is being said about your brand in the news on the web. You can also use sites such as Feedster and Technorati to monitor what is being said about your brand in blogs. You can also keep track of your direct competitors in this way.

Analyse: now that you’ve monitored the required information, you need to analyze it. To keep track of your search engine environment, you need to know your competition in depth. For example, make a list of the sites that have information concerning your brand. Split this list into positive and negative feedback, as it is good to know where the bad and good publicity is coming from. Also check their page rank, number of links, and any other aspects you can find.

Influence: One simple and effective method with which to influence your brand in a positive way is to participate by getting involved in the conversation. The old saying goes, if you can’t beat them, join them. So do exactly that: become a regular contributor to blogs and forums where you found most activity involving your brand. The golden rule when doing this is to stay honest about your brand. If for example, someone in the blogosphere said an inaccurate statement about your brand, you are able to clarify it by giving them evidence that supports your case and in so doing removing the error concerning your brand.

So, start implementing your ORM guns to counter attack your brand’s reputation. In this way you’ll prevent an ugly showdown from dragging down your brand.

How Changes In Search Engine Algorithms Can Influence Your Page Rank

admin    Google     Algorithms, Changes, Engine, Influence, Page, Rank, Search

How changes in Search Engine Algorithms Can Affect Your Page Rank

For example, in November 2003, Google’s infamous “Florida Update” caused millions of web pages to be dropped from Google’s search results. Major updates have become the bane of website owners and SEO professionals alike; however it has become apparent that updates like these are necessary to improve the relevancy of search results. Like it or not, continual tweaking is required by both the search engine developers and SEO professional to continue delivering the relevant results.

Change is important. In the case of search engines, it is required. Algorithms cannot remain the same forever. For example, just because you have ranked #1 for a certain keyword for six years doesn’t mean that you “own” that ranking. New websites are being developed on a daily basis, some of which may even be better than yours. Google algorithm update gives all players a chance to compete on level ground.

How can you deal with algorithm updates when it’s affecting your Page Rank? Below are some tips you can follow:

Don’t Panic – getting apprehensive when you see your site dropping from #1 to #20 is quite normal. But panicking will do no good. A lot of web masters think that they can control any given situation. The fact is they can’t. It’s better to let the storm pass before you deal with the problem. Chances are, the sites that are really relevant will re-surface in the rankings, unless they have been penalized for using black hat SEO techniques.

Keep the Website Properly Optimized – keeping the meta tag, title, body and other content  properly optimized and having a significant external link inventory can help your website weather the storm of a major search engine algorithm update.

Refine your Keyword Selection – some web masters may be thinking, “Why fix it if it isn’t broken?” However, ranking well with a certain group of keywords today doesn’t necessarily mean that you’ll rank well forever. Refine your keyword selection with related terms that searchers type in when making a query.

Patience is Key – you know that updates are always on the horizon. Prepare your site for any algorithm changes by sticking with the basics. Providing fresh content for your site, building backlinks, and establishing a loyal traffic base will ensure that you’ll have a technically-sound website even when changes occur.

How To Increase Google Pagerank: Top 3 Factors That Influence Your Site Page Rank

admin    Google     Factors, Google, Increase, Influence, Page, PageRank, Rank, Site

PageRank is a technology used by Google. The method involves an algorithm of link analysis. The search engine puts a numerical value to every elements of a hyperlink set.

PR assigns a numerical value for each page in a web site by taking “votes” from other pages to value the importance of the page.

How to Increase Google Pagerank?

Here are Top Factors that Influence Your Site Page Rank:

1.   Attractive Content

The most influential factor in assigning the value is the relevancy of the content in that page. Richer content gives higher number. The rich content means the topic of the site should be specific and it should be well organized. So to gain a high number, you must have such content that will attract the Google crawlers.

2.   The Amount of Visitors

The second most important factor is the number of visitors. The total number of visitor influences the page rank. The number increases with the growing visitors. So if you can find a way to boost the traffic of your page, you will have a better pagerank value and better ranking in the search engines.

3.   The Quantity Of The Inbound Pages

The quantity of the inbound pages can shift the value. The inbound means the other associated pages of a certain page. The value of the associated pages is also very important when you want to increase pagerank. So it is better if most of your pages have high ranking value by following the two methods mentioned earlier. Also if you have link exchange contact with other similar sites, you need to be sure about the PageRank value of those sites.

Now you know the answer to the question: “How to Increase Google Pagerank?” If you follow all these methods, you will get a higher ranking in no time and your site will come among the top search results.