Using Social Media to Build Out Inbound Links

admin    Social Media     Build, Inbound, links, Media, Social, Using

There are many creative ways referred to as link-baiting to get people to link to you without you even having to ask. The easiest way to sum that up is engaging, original content. And there it is again, that word. Content. In the context of social networking, use a combination of a blog, article directories, press releases, Squidoo, Wet Paint, Hubpages, paid links and online charity donations. If you are surprised about the last item on that shopping list, you’re not alone. But it’s true: The “.org” status of charity sites is highly regarded by Google — and thus gets an almost immediate indexing to the search pages.

Here is a little insight into how a campaign is constructed and what results can be generated. Let’s assume you are trying to attract attention to your site and build dozens of relevant links in the process. Creating hundreds of new links is the whole point of a link-bait campaign. These campaigns are similar to PR campaigns where the quality of the content and the distribution list are the critical success elements.

Step 1: Research your market and develop content that is relevant to this audience. In many cases these articles launch on Digg.com, which is visited primarily by young tech-savvy males. The choice of a catchy title that would immediately appeal to that target market is critical. Step 2: Create a page on the main site that looks like an ordinary article page. Use images where appropriate. Step 3: Invite all your friends and colleagues, individually – not in a spammy email, to Digg the article. Start with our own personal and business networks and then expand to other acquaintances and friends-of-friends as much as possible. This is the hardest and most laborious part of the link-bait campaign. It can take hours to send out all the individual emails and chat notifications with the link embedded. Step 4: Be patient and watch the Diggs grow and the traffic swell.

As you write your next blog posting, comment, article or press release, heed the words of the experts and don’t get too greedy. Follow a rule of thumb that you need only to optimize for one phrase per content item in these socially connected sites, and never have more than two outgoing links. It is generally agreed that the more outgoing links a web page or a press release has, the more diluted the effect becomes. With the second generation of websites, or “Web 2.0? social media, like MySpace and Facebook, are only relevant or applicable to some marketing strategies, and even then require startling creativity in order to make any difference. Choose your off-site content pages carefully. Not only could they be a misplaced marketing effort, but also the cost of maintaining such a site with up-to-date and relevant content can be exhausting.

Is the Page Rank Based On Inbound Links Accurate?

admin    Google     Accurate, based, Inbound, links, Page, Rank

Some business men are thinking that inbound links mean little to nothing. What is important for them is earnings, page views, and revenue. Everything else is not very important for them. How do you earn more from an online advertising campaign?

Does getting inbound links from a poor page do any good? Is it worth spending time to get it? The search engine optimizers’ answer is yes. The anchor text is really valuable and low page rank doesn’t mean that the source page is poor; the page does not follow an appropriate SEO campaign. A low PR can rank well and a link from it would be valuable too.

But the best solution is to have inbound links for important sites, which places you high on Google’s results list. Maybe it’s wise to think further than page rank. The potential traffic of famous brands, for example, is very important too.

Some well known firms have a very low PR, but the traffic they are generating is worth getting it. There are sites that may even have a PR of 0, but the site content is related to your sites. Go ahead and link to these kinds of sites because relevancy is also very important.

The general idea is that every link is getting a better page rank; Google really loves links strategy. There is no single inbound link that can hurt a site; there are some links banned by Google.

They can make outbound links to you, but search engines understand that a website designer or webmaster can’t control every time this happens. The punishment isn’t applied every time when irregular links appear.

It is wise to verify as often as possible the outbound links source and eliminate the dangerous ones. If linking a bad site becomes a usual activity, search engines will penalize this fact.

Months, maybe even years of hard work from web designers, programmers, webmasters and search engine optimizers will be vanished. Any attempt to reach a high page rank will remain without a result.

There are some addresses where the punished webmasters can ask for forgiveness and have the right place in the results page again. It does not work every time. In principle, there is no penalty given to a site that links to a relevant page; but using the reciprocal links farm will get a website severely punished not only by Google, but also by the other popular search engines.

There are linking directories that you may join to link to other sites with relevant content or with a high page rank. Just be sure to check your backlinks to make sure they are linking back to you because Google does not favor those who have hundreds of links with no backlinks. A great resource to join and start linking your websites is:

o http://www.MyLinkMachine.com

You may also want to consider article submission to directories to insert your links into your articles. If a reader is very interested in your article, chances are that they will click on your link to visit your website. To star submitting your articles to a great directory, go to:

o http://www.MyContentBuilder.com

Article submission can be tedious, which is why you may want to consider an automatic article submitter. It can submit one article to over 30 sites in a half an hour. To watch a video on how to accomplish this, go to:

o http://1trac.com/dt/t/Article_Submitter_Video.php

Creating Inbound Links Is About More Than Just Page Rank

admin    Google     About, Creating, Inbound, just, links, more, Page, Rank, Than

I intend discuss the relevance of Google page ranking in SEO through this article. It is an accepted fact among SEOs that striving to get a top rank with the Google directory is all that matters in the long run. How far is this hypothesis correct from the point of view of a professional marketer?

Statistics reveal that of all visitors to a particular website more than 75% originate from Google! Alexa, Altavista, Earthlink, Netscape, Dogpile, AOL, MSN, Jeeves/Ask and Yahoo accounted for the remaining. That is interesting statistics to start this discussion. You may also do a check on the origin of your own visitors to be sure about the validity of my claims.

If that is the case we need to understand the parameters used by Google to give page ranking. They have a very simple but reasonable enough method. Each link is considered as a vote while deciding the value of each vote by taking into consideration the relevance of that site to your own content. Now that is an acceptable method to any logical thinker.

So, most SEOs slog to capitalize on this aspect of page ranking to increase their ratings. The most common methods involved are;

i)    Exchanging links with directories to increase the number of links that point to your own website.

ii)    Identifying directories with a high ranking as prospective link exchange partners.

There is no way to know whether the links have been purchased from link farms or from high ranking directories that capitalize on their popularity to mint money by demanding a payment for displaying external links. Page ranking, which have thus been ‘purchased’ rather than attained on merit, is a lot different from the point of view of a quality analyzer. Unfortunately there are no methods available to classify websites on the basis of procurement methods used to reach their rankings.

Another eye washer is the Google tool bar. It is a known fact that the PR is displayed on the tool bar and makes it easy for anyone to come to know of the ranking of a particular site. But, how frequently is the ranking updated on the tool bar? That is a million dollar question which needs a matter of fact answer in order to hold the figures in the tool bar to be of any consequence.  

There is a great discrepancy with regard to the visitors received from external links for different search engines. This too raises many eyebrows about the dictatorial standing enjoyed by Google in judging PR.