How to Make More Money by Improving Your Google Page Rank

admin    Google     Google, Improving, Money, more, Page, Rank

Page rank is all about the number of links between your website and other relevant websites. Google is actually interested in links between individual pages of a site rather then just a domain.

The page rank of a web page can be seen in the Google page rank bar on the Google Toolbar. It actually takes 10 links to reach PR1, and then a lot more to reach 2 and up. That’s not it, because it also depends on the Page Rank of the page that will be linking to your page. Nobody knows the exact formula Google uses to determine your page rank, but there are ways to improve your rank and thus build your business through more traffic to your site.

Try out these five Google tips to help get more traffic to your website:

1.How can you increase your Google page rank? By increasing the amount of relevant websites that link back to yours. Keep in mind that the links do not need to be specific to your site, but to your specific pages. This is why it’s called page rank.

TIP: Avoid using link farms or Free For All (FFA) pages!

2. Use keyphrases and not keywords. Keywords are not specific enough anymore to help you rank well in Google due to the large number of websites competing for traffic. Avoid wasting your time optimizing your pages using keywords only. By using specific keyphrases where there is less competition you have a much better chance to rank well in Google and to also improve the quality of your websites traffic.

3. Google likes to see a lot of copy on your web pages. The copy text should contain your keyphrases, but should also be informative and helpful. Why would someone visit your website if you just list your keyphrases? The content of your website should encourage your visitors to laugh, think, get upset, and stay informed. But most importantly should bring them back for more.

TIP: Interesting, informative copy is much more attractive to Google then useless nonsense.

4. The easiest way to find quality backlinks for your site is by installing the free Google Toolbar. With it you can find out the Page Rank (PR) and backlinks for any site you visit and then easily determine if it is worth the time and effort to link to that site.

5. Choose a short catchy domain name. If possible, find a keyword for your domain, one that people will remember and that is easy to type into Google or a browser to find what they’re looking for on the Internet.

We are talking about putting in some time and effort, but if you want it bad enough then you have to pay the price. Those who take the time to optimize their pages for Google and achieve a high page rank are the ones with all the traffic.

Copyright 2008 Joe Rispoli

Monitoring Google search engine ranking and improving its position

admin    Google     Engine, Google, Improving, Monitoring, Position, Ranking, Search

Raising a site’s search engine position requires constant monitoring by a webmaster or internet marketer. A website’s search engine ranking should not be left up to chance and unknown proprietary search engine algorithms; instead the webmaster should play an active role to control and improve their site’s search engine position. Using free online SEO tools and monitors such as the various Google web monitors and search monitors from the Google Webmaster Tools is a great place to start.

After the performing the requisite round of optimizations the site’s search engine ranking will climb upward continuously and then taper off to an eventual plateau. Once this plateau stage is reached, the webmaster should then move on to the next phase that includes monitoring and maintaining their site’s good search engine position. Further steps can even be taken to improve the site’s rankings.

A search engine optimized site’s search engine position will show continuous minor fluctuations – this is something that webmasters should be aware of and not get too concerned about. Short term changes are a normal part of the process as search engine robots tirelessly index sites, it is the long-term changes in a site’s rankings that should be monitored and planned for.

Search engine robots constantly change the way they work; this makes keeping track of long-term trends of a site’s position very important. Monitoring a site’s progress every month or every week is necessary to keep on top of any sudden or gradual changes in a site’s SERP. A site’s search engine position may suddenly drop from a previously good position based on minute changes done in the way a search engine is engineered, making all the SEO work done on a site worthless overnight. The way to stay ahead of this is by through long term monitoring through Google’s Webmaster Tools.

Search engines are all different; each has its own unique method for formulating the pagerank of a particular page or site. A search engine typically uses many different algorithms to evaluate and index sites, which are regularly changed to ensure that no single algorithm becomes overused. Regularly changing the way a search engine operates keeps the results fresh and encourages innovation in indexing methods – a search engine who does not update the way it operates will lose popularity as their results grow stale and predictable. There are many online SEO tools that allows webmasters monitor their site’s position so webmasters are not caught unaware when a search engine’s formula changes.

It also pays to be vigilant about a site’s competition. A competing site’s rising position will lower other site’s rank, and inversely a site’s falling search engine position will increase the positions of competing sites. As all sites continuously change and update their content, fighting for visitors a clicks, monitoring one’s competitors is vital. Google has a great range of site monitoring tools that makes monitoring the rankings of several websites at once an easy task.

Simply sticking with one search engine is not enough – a site’s rankings on the top ten most popular search engine sites have to be monitored and optimized. It is important to get traffic from all search engines and just only the most popular ones. Lesser known search engines can be a valuable source of traffic.

The savvy webmaster will not only monitor their site’s ranking on various search engines, but also the popularity of the search engines. The internet using public are a fickle lot and will frequently change their favorite search engines. Currently Google reigns supreme, but this won’t last forever as many people turn to niche search engine to find their content. Spending all one’s time optimizing a site for a particular search engine that is falling out of favor is not a worthwhile endeavor; all that time and effort is better spent in optimizing a site for a hotter, newer up and coming search engine.

Improving Twitter Marketing ROI With Analytics

admin    Twitter     Analytics, Improving, Marketing, Twitter

Twitter ROI Definition

In speaking about how to improve our Twitter marketing ROI, first we must decide what we mean when we say investment and return when we discuss Twitter.

Investment, as Twitter is a free online service, should be defined as the time we spend using Twitter. When possible, a monetary value should be placed on this amount of time, reflecting how much value could be made in spending the time doing other activities.

Return should always be defined as how much bottom line revenue you get from the investment. In the case of Twitter, these bottom line returns will have to be extrapolated from such metrics as increased traffic to site, increased follower base, increased influence base, etc. We must calculate how much revenue is generated by these metrics increasing, and use this in our ROI calculation.

Improving Twitter ROI

Having now defined what we mean by ROI, there are two ways that it can be increased – reducing investment or increasing return. It common terms, what we want to do is increase our Twitter proficiency (using it faster) and quality (getting the most out of our tweets). This post will focus on increasing proficiency.

Increasing proficiency in Twitter can be broken down into two categories: Learning and using the best tools to make Tweeting quick and easy, and finding out how much time is optimal to spend on Twitter.

Learning and Using the Best Tools

First, learning and using the best tools. Although there are many tools and services that exist to help you use Twitter, I have included four here to keep things simple. When used together, these tools are fairly comprehensive in scope and can give you the abilities and information you need to effectively use Twitter. Become acquainted a proficient with these tools to make Twitter quick and easy. We will discuss further how to use the information from these tools for analytics in the next post.

Hootsuite – A browser client that allows you to track all of your Twitter activity. I’ll let you see their site for all the features, but basically this tool is used to actually do your tweeting and track others tweets.

Twitoaster – Use this to see complete conversation threads and get the context of tweets. This tool also has a nice search function so you can look for relevant topics and conversations you might want to participate in.

Klout – See previous post for more details, but this has a nice range of analytics for your tweets.

TweetEffect – Also see previous post, but this is a good tool to see what kind of tweets give positive results and what ones give negative results.

Optimal Time to Spend on Twitter

Secondly, you must find out how much time is optimal for you to spend on Twitter. If you are spending 10 minutes a week, you’re probably not doing enough to generate any kind of revenue. On the flip side, spending hours a day and filling twitter with a surplus of your tweets can also be harmful (not only because you lose time, but because you lose followers).

The best way I have found to do this is to try out different systems. For one month, you can give yourself 10-15 minutes daily to use Twitter, and track your success. Next month, try upping the time to about 30 minutes a day, and compare that to the previous month. Do as many iterations of this as you need to find your optimal time.

Because different business profit in different ways by using Twitter, the only way to get an optimal time is to try it and test it. However, when you look at each month and compare, just remember to keep in mind that there are other factors as well determining your success or failure (such as Tweet quality). The next post will discuss the analytics of discovering tweet quality and comparing month to month success levels.

Anyone have further suggestions on how to optimize your time spent on Twitter?