Improve Your Search Engine Ranking With Article Marketing

admin    Google     Article, Engine, improve, Marketing, Ranking, Search

Search engine ranking can be improved by the proper use of article marketing, and many merketers achieve high search engine listings using articles. If you understand how search engines work to calculate their search engine results positions, then you can use that understanding to achive very high serch engine rankings.

In the current economic climate when every dollar counts, you need a high search engine ranking to help you to achieve success, and article marketing provides you with a way of doing that.

That is not to infer that other means of promoting your website are not worth considering but it is a fact that an increasing number of articles are appearing in the Google listings for specific keywords. In fact, it is difficult at times to find a Google results page without at least one article listed on the page of an article directory. That in itself is sufficient incentive for anybody to use article marketing to improve their search engine ranking and so the traffic to their website.

So how do you do it? How do you get your article listed in page 1 of Google, as many of them are? YOU don’t really hav much to do when you use article directoris to promote your articles, because they do all the hard SEO, while all you have to do is to use your keywords in the article without overdoing it, and provide good relevant content through use of vocabulary.

Although this is popularly known as LSI (latent semantic indexing) it isn’t really, because LSI is a concept as opposed to an SEO technique. What people really mean when using the term is that your text should contain vocabulary that relates to the keyword in a way that makes it clear to search engine algorithms just what the topic of your article is. Google will notice if you get it right: that is because Google regards the LSI algorithm of extreme importance in determining the relevance of your article to the keyword used by the Google user.

When writing articles, and using SEO to optimize them, never lose sight of the fact that the most important party here is the Google customer using the search engine to find information using the search term they have entered into the Google search box. Google will analyze every web page, including article directory pages, to find content that is most related to the keyword that Google customer is using. When your content is judged to have high relevance to the keyword used by the search engine customer, then that is when you get a high search engine ranking.

This is where a well written article, with well placed keywords (but not too many of them) will get your article listed on Page #1 for the keyword being used, and so as much traffic as possible. Every search term is different, and many fail to appreciate the fact. Your page is only open to one perrson ata time: the one who is carrying out the search at that moment. Although the monthly demand for that keyword might be 10,000, it is on view to only one person for each individual search, and you have to persuade the search engine (whether Google, Yahoo or any other\0 that your page is worthy of a Page #1 position.

How you do that is up to you, but you are unlikely to achieve that coveted first page listing without expert advice, and instruction on how to do it. Article marketing can be used to get you a high search engine ranking but you have to know how to do it for you to succeed.

How to Properly Improve Search Engine Rankings

admin    Google     Engine, improve, Properly, Rankings, Search

How a search engine works

In order to get your site listed in search engine results you must first learn how a search engine works, and what makes a website relevant in their eyes. Google is the most popular search engine so I will be explaining google.

The goal of google is to return the most relevant results for its users. If someone is searching for infomation or products and the results that are returned are not useful there not going to continue using that search engine. Therefore google uses many tools to measure the relevancy of a page to certain search terms or keywords. 

The biggest factor that google uses to determine the order in which its search results display is the popularity of the page or site. Google measures website popularity by the number of links from other sites that are pointing to that page. These must be from quality sites however, placing a link to your site in link farms, or directories will not work. The best way to improve your sites backlinks is to email other webmasters with sites similar to yours and offer to pay them to place a link to your site. Only do this two to three times per month, if you gain to many links to fast you may get your sie banned from google.

 Google also measures keyword density, this is the ratio of a certain word or phrase to the total amount of words on the page. It is believed that a keyword density of around 2 percent is best for google. There are many tools on the web that you can use to check your keyword density, just do a google search for keyword density tool.

The most important of all comes once a visitor enters your site from a google search. Google will measure the activity of a visitor once they are on your site. For example if a visitor is on your site for only a few seconds and then leave, google then knows that your site is not relevant to the keyword they used to find your site. You can sign up for google analytics and this will give you some of the same reports that google uses to determine the rank of your site. Learn what each report means and how you can improve them, and you will see a dramatic increase in your page rank.

Remember:

Do proper keyword research and target only the most relevant

Check your keywod density and try to keep it below 2%

Find sites more popular than  your own, and purchase links once or twice a month

Sign up for google analytics and learn what the reports mean and how to improve on them

Search Engine Rankings – What Should You Do To Improve Rankings?

admin    Google     Engine, improve, Rankings, Search, Should

How to create your business online as a success is all about leveraging the search engines. Google, MSN, Yahoo! are the three largest and should be your main focus. While your website is for users such as yourself, you also want to create the web pages for the search engines. There is a unique balance that gets played when developing web pages for better search engine rankings. The balance is making sure it is easily navigable for humans as well as search engine spiders.

A good point is always having a easy navigation bar either on the top left or right of your website that is consistent. Another good tip is having a heading for those navigation bars and making sure that seven links are not below or above those navigation headings. For example, the heading should be bolded and then have no more than seven links below or above.

If there’s too much information for the human eye, they will get distracted and leave the site. Make your navigation bars very simple for users. The faster they can see information in their view, the faster they will click and get to a deeper part of your web page. Search engine optimization includes all of the following. It includes key word research to find out what your customers are looking for and how they say the words about the products or services that you are selling.

It also includes on-site optimization. This is basically organizing your website so it is friendly and also user-friendly for Google as well as humans.

The last part is reports. Reports are effective ways to see what is going on with the website and make the needed changes.

And the most important part for search engine ranking is really the off-site or link building campaign.

Link building is a process of either developing great confidence to bring links in from other websites or simply going out and building many websites and gathering links from those. The trick with link building is making sure the content is excellent and also is helpful to your target market. Now with the social web 2.0 networking available, there is so much opportunity to gain qualified and theme related links. In the linking game, to improve search engine rankings, you simply need powerful, theme related websites to point links back to yours.

Link building is the most crucial part of organizing your SEO services. The professional search engine optimization companies are really focused on building excellent links to your website. Link building services will create a far better traffic rate to your website. Although the method is very strenuous, it does take some time. Things will not happen overnight. Search engine optimization companies do take time because they do not own the search engines. Their main job is to work with the search engine and abide by their rules. Ethical search engine optimization techniques for link building includes getting powerful links from websites that are themed related to yours. Do not spam and try to get away with spamming methods. These methods over time will be caught. If you do happen to use Black Hat SEO techniques, be sure they are not pointing or set up for your main money site. Use demo site or nonsense site to do testing.

In a strong link building campaign, be sure that you have theme related anchor text that comes to your site from qualified websites. The best way to build links in today’s market is using Web 2.0 methods. These Web 2.0 methods, such as Safebook, YouTube, and other social networking sites, involve getting to know users and communicating online with them. This year and this generation involves user-generated content. Everyone on the Internet can optimize their own website and can build great relationships with other websites by using Web 2.0 methods. Excellent techniques involve the social bookmarking sites, these websites are bookmarking sites for everyone to see. By having a powerful website and then bookmarking it, you are actually telling all your social network that this site is relevant. This opens up a new opportunity to allow people to link to that web page. Social bookmarking is very powerful, although most social bookmarking sites do not have page rank, which is not going to give you too much link love. This strategy is an effective way to improve search engine rank for your website.

But, it will open the door for other people to see the page and send links or traffic to the web page. If you are looking for straight links, develop excellent content and distribute them to the article directories. Article marketing is the best for improving search engine rankings.

In order to have an effective search engine optimization campaign, you will need to optimize your website. In order to do this, you need to look inside the code of the site as well as the links on the site. Web optimization includes on-site optimization and off-site optimization. This article will explain on-site optimization so you can improve your search engine ranking.

Search engine optimization is really about making sure your pages are easily readable by the search engine crawlers. If search engine callers cannot go through the website and get to each of your pages, then your website or web page will not rank. It is important to use key words and heading tags for on-site optimization. The heading tags should have key words inside them and they should be towards the front of the heading. The paragraph below the heading tags must also have similar key words. Google is now using synonyms as key words as well. This means you should use key words inside your content but also synonyms of those key words. This goes said by Google itself.

For example. If there is a website with Tiger Woods in the content, then this web page is automatically placed in a theme related topic of golf.

So, when developing content for on-site optimization, do not only use specific same old key words. Be sure to use synonyms, as this will improve ranking and Google link love. On-site optimization also includes using no follow tags. And the last part of on-site optimization is linking structure within the site. No follow tags is really about using a code snippet that Google gives you.

The no follow tag tells Google that when having a link point to another page that this link should not pass any page ranks to that page. This is an effective way to promote pages that are very important in your money makers. It also is an effective way to not have page ranked to nonsense pages on your site that will not create any conversions or sale. Since you want to make money online, it is important that your money pages have a lot of page rank and rank at the top of the search engine. Some Florida SEO companies specialize in creating web 2.0 marketing madness, while others are still working on submitting to thousands of search engines. This is interesting because how many search engines do you use, about 3? Yep, so why submit to thousands?

What You Should not Do to Improve Your Rankings on the Search Engines

admin    Google     Engines, improve, Rankings, Search, Should

Your website’s ranking will improve if it possesses good content, well-chosen keywords and quality links that point to your webpage: There are minimal shortcuts. Over the years, web aficionados have created a host of techniques to “trick” the spiders, commonly referred to as “black hat methods,” though it is better to avoid them altogether.

The search engines (and many individuals) consider these techniques unethical and, despite the possibility that you may get results in the short run, in the long run your site could get permanently banned from the SERPs. Furthermore, the majority of these techniques creates usability issues and worsens the overall user experience.

Though all search engines look down upon these techniques, we will focus on Google given its market share and the amount of research that has been conducted regarding their ranking methods.

Some examples of “Black Hat SEO Methods” include:

-Repeatedly submit your site to the search engines

Submitting your website to the search engines an extraordinary large amount in a short time frame is not a good tactic. You will achieve nothing in the short term! Also, the search engines could interpret it as spamming and nix your website.

-Keyword “Stuffing”

This term refers to the practice of hiding a lot of keywords within your website’s content, so it is unlikely to be seen by a visitor but will be visible to search engines.

This is usually done by making the font color of text match the background color or by making the text very small. Keyword stuffing is ineffective and may get offending web sites removed from a search engine’s index.

-Doorway Pages

Doorway pages (or Gateway pages) are pages that have been designed primarily for search engines, and not for human beings, since their sole purpose is to be optimized to achieve high SERP rankings for a particular phrase. Doorway pages usually have very little in the way of original content and often cloak or redirect users to the intended web site.

Since many search engines penalize websites for using the META refresh command, some doorway pages trick the user into clicking on a link to get them to the desired destination page, or they use Javascript for redirection.

Be aware of affiliate programs, because some of these may look like doorway pages to Google.

-Cloaking

Doorway pages may also engage in cloaking, a method whereby the website shows one version to its visitors and a different version to the crawlers, using server side scripts.

Google has promised to ban any site that engages in cloaking.

-Link to “Bad Neighborhoods”

Google calls spamming sites “bad neighborhoods,” and linking to them is a surefire way to lower your PageRank.

How do you know it’s a bad neighborhood? Check the website’s PageRank and scan the website for any of the usual “Black Hat SEO” violations.

-Stealing images/ text blocks from another domain

For obvious reasons, these are considered copyright violations and Google responds strongly if you are reported.

-Link buying

Link buying is great if you DO NOT get caught. According to Google’s Patent, they hate link-buying, because it corrupts their Page Rank (PR) model in the worst way possible.

Google will be especially wary if:

A site has links it really doesn’t merit.

A site gets tons of links in a short time period.

A site possesses links from high-PR, unrelated sites.

In conclusion, it’s better to avoid these techniques and instead improve your ranking using ethical methods. Whenever you feel tempted, just remember how hard you’ve worked to get where you are and that the search engines can take that all away in the time it takes to do a search (i.e. approximately 0.22 seconds)!

Techniques that Aren’t Unethical but May Prevent High Rankings

Though these techniques aren’t deemed “unethical,” they will negatively affect your rankings on the SERPs:

-ZERO links to you

Websites MUST have at least 1 incoming link from another website that Google knows about to REMAIN in the index.

-Text is presented in graphics only

Text represented graphically is invisible to search engines. Therefore, if a website possesses no actual body text, the search engines will interpret that as meaning it has no content, and, since “Content is King,” it will rank low.

Keyword Dilution

If a single webpage targets too many unrelated keywords, detracting from theming, then the page will not rank high for any keyword. It is better to dedicate a single page to a single keyword or keyword phrase.

-Full Flash Site

Flash used to be considered SEO suicide since most search engines cannot read flash content. Search engines are designed to handle static content and flash is actually a running program, so it’s much harder to analyze than plain HTML code.

Though the situation has been steadily improving, it is advisable to not create full flash sites and to instead integrate flash banners, videos, etc. within HTML.

-Dynamic Pages

Dynamically generated pages don’t really exist until a user selects the given variable(s) that generate the pages. This makes the life of a webmaster easier because it streamlines the page creation process.

However, search engine crawlers cannot read and are not trained to understand any of the dynamic databases of URL’s, which contain either a query string delimited by a question mark or other database characters, such as: #&*!% referred to as “spider traps”.

Furthermore, keywords in the URL are a definite ranking booster.

Compare, www.niceboobs.com/jenna-jameson-tits.html versus www.niceboobs.com/answer.py? answer=40349&topic=8522

What to do about this one?!?

Vile language – ethnic slur

As members of the adult industry, this one can be a bit tricky.

Google delivers its search results based upon its algorithm, and does not tweak the results, which was made clear after the George Bush/Miserable Failure Google Bomb (Wikipedia’s Entry of a Google Bomb).

Google is very specific about what it considers vile language, and though it is unclear as to whether its search algorithm frowns upon them (since they guard that equation more strongly than their financials), Google Adsense punishes advertisers by causing PSAs (Public Service Ads) to be substituted in place of normal AdWords ads. PSAs do not pay any money, but count as impressions, thereby diluting AdSense statistics and degrading search engine marketing efforts.

Bad words for Google include the George Carlin 7 bad words you can’t say on TV (which are piss, shit, fuck, cunt, cock-sucker, mother-fucker and tits) and about 150 more, belonging to groups such as Death, Sex and possibly Terrorism.

Though it would be near impossible for the adult webmaster to completely avoid any and all “vile” language on their websites, it is important to keep in mind how Google’s attitude toward this language may affect rankings now and in the future. More resources for the adult webmaster.

Five Ways to Promote Your Business Online — Part V: Sitemaps & How They Can Improve Your Website Rank

admin    Google     business, Five, improve, Online, Part, Promote, Rank, Sitemaps, They, Ways, Website

What Is a Sitemap?

A sitemap is a page or group of pages that maps your site for users and “search engine spiders,” or “robots.” A sitemap is a list of internal links to user-accesible pages on a website. Think of it as a roadmap for your visitors. Sitemaps increase you site’s usability by clarifying its navigation structure. An XML or ROR version of a website’s sitemap is often kept in the root directory of the site for submission to search engines.

How Can a Sitemap Help Your Website’s Page Rank?

As stated above, and XML or ROR version of your web’s sitemap is kept in the root directory. Search engines use your sitemap.xml or sitemap.ror to quickly index the pages on your site. (You can customize the sitemap so that certain pages are not indexed.)

A sitemap does several things to help make your website noticeable to search engines:

A sitemap tells search engine spiders what pages of your site to index.

A sitemap tells search engine spiders how often to check your website for changes.

A sitemap makes your page more “search engine friendly,” which can help to improve your site’s page rank.

Web design tools like Adobe Dreamweaver can help you create a sitemap. Another alternative is to use  a free tool like XML-Sitemaps.com. This site creates a an XML, ROR and HTML sitemap that is Google friendly. All you need to do is enter your website’s URL and press the start button. It crawls your site and generates your sitemap. All that is left is for you to download the sitemaps it generates and upload them to your website’s root directory for the search engine to find. One thing to note is that the XML or ROR version of your sitemap is designed for search engines. For human visitors, use the HTML sitemap.

Remember, you want your site to attract attention to your business. Don’t let poor navigation and the lack of a good sitemap detract from your customer’s experience.

Search Engine Marketing – How Search Chameleon Can Dramatically Improve Your Search Campaigns

admin    Google     Campaigns, Chameleon, Dramatically, Engine, improve, Marketing, Search

One of the most effective methods used in Internet marketing incorporates search engines. The fact is the majority of purchases, online and offline, are preceded by online searches in the various search portals like Google and Yahoo. Companies that know this endeavor to employ the latest search engine optimization (SEO) techniques into their Web pages in order to gain a competitive edge in the ranking of their Web pages in the search results.

In the case of Google, page ranking is determined by a number of factors including the relevance of a page to the specific search terms used. Basically, Google’s algorithm monitors the amount of time a visitor spends on a Web page since the relevance of a page to the search terms used is a major factor in the importance of that page to a prospect. This is important because page ranking and sponsored ad per-click costs are factored based on the algorithm results.

In order to compete effectively Web developers frequently design a number of landing pages for the same product specific to certain popular keywords. SEO techniques such as using keywords in the page’s title and in the page text in a number of pages can be difficult to maintain and expensive to employ.

A software product named Search Chameleon was designed to automate this process by allowing a Web developer to incorporate scripting into a landing page causing the text in the title and/or the body of the page to adjust in real time based on the specific keywords used in the search engine and a sponsored advertisement.

The process works with a related sponsored ad which includes the keywords in the destination URL. This would complete a triangle of relevancy with the search term entered in the search engine, text in the sponsored ad and the text on the landing page. As stated previously, this can result in a very positive rating with Google’s algorithm.

The drawback is a Web developer would be limited to few keywords if the scripting is used in the body of the landing page because the flow of information would be negatively affected by using the wrong word in a sentence, for instance. It would probably work best if the script was used to change keywords only in the page’s title and paragraph titles.

So, although using Search Chameleon would reduce the cost and development time required for several landing pages, a Web developer would have to be very selective in the placement of the script in the body of the page.

Search Chameleon is a proprietary business application and only available in a suite of B2B Internet marketing tools named PromoBlackBox. This suite of tools includes other proprietary software and hosted applications intended for small to medium sized business. It was co-developed by a respected Internet marketing company recognized by both Google and Yahoo with their highest honors because of their marketing success.

The search engine marketing landscape is continually evolving as new technologies are introduced and as Web developers learn how to “beat the system”. As the major search engines update their search parameters, Web developers will have to adjust their on page SEO techniques to accommodate them. One thing that probably won’t change is the relevance of a landing page to the specific search terms used.

Improve Your Google Pagerank – SEO Tips and Affordable, Budget Hosting Plans and Services – the Hosting Hole

admin    Google     Affordable, Budget, Google, Hole, Hosting, improve, PageRank, Plans, Services, Tips

If you can improve your Google PageRank then you will have a sure-fire way of improving your listing position. Google states very clearly that their PageRank and your link density is a very important part of how they decide your listing position for any keyword.

There are steps you can take to improve that and use an approximation to the Google PageRank formula to calculate how successful you are being. However, no one really knows what is required to get from one page rank figure to the next. If it takes 10 linking points to get a page rank at all, it will likely take a lot more to get from 1 to 2. It might take hundreds of thousands to get from 5 to 6, but many sites seem to get to page rank 3 and then stop.

Page rank is a measurement of the relative number of links to your webpage and the importance of the sites making these links, compared to the number of links leaving your web page. Page rank is what it says. It is a ranking of your web pages, not your whole website. This is particularly useful since it lists individual pages on your website, not the whole website. Check the current PageRank of your site / URL here.

These links need not be from outside sources, since internal page linking also counts. If one of your pages is linked to your home page, your home page gets a share of that page’s rank. The share decreases for each other page that the page in question is linked to. Each page in your website starts off with a page rank of 1. That then increases or reduces according to your internal linking strategy, and it is possible to design that strategy to provide as much PR as possible to one or more pages in your website.

Once you have optimized your internal links, you should then try to achieve as many links back to your website as possible from other websites. Keep in mind that you should try to get other web pages to link to specific pages on your site, that you have chosen either for their relevance to the keyword in question, or because that is the page that you want to get listed highest in Google.

Also keep in mind that websites with a very good page rank on their home page might be providing you with a link from a page deep in their site that has a very low PR, or even zero. A links page, for example, with only one link to the page but a hundred out will provide with next to no benefit. If the link is reciprocated, you could be giving that website more page rank points than you are getting back.

Another very important note. Make positively sure your hosting provider is consistent and reliable. Nobody exactly know how often Google updates PageRank but records show that PageRank updates 4-5 times a year on average. DO NOT take a chance of your website being down during the PageRank update. You must ensure that you have quality, reliable web hosting from an industry leader. So how do you choose a hosting provider when there are thousands of hosting companies available online? These tips will steer you in the right direction.

We also have a collection of Google Pagerank related articles discussing the basics of PageRank and how to improve PageRank. These articles include:

Unbiased Review of Google PageRank

Google PageRank is one of the very main factors which decide the ranking of Google search results. PageRank is made upon how many votes you have and the importance of those votes.

How to Protect Your Site from A Google PageRank Drop

For the uninitiated, Google ranks all pages on the web with a scale of PR0 to PR10 — higher is better. High PR sites or pages receive most of the traffic for competitive keywords or phrases.

What is PageRank and How Does It Work?

Google was the favorite among search engine. Most of Google’s popularity is credited to its preferred form of search engine optimization, a trademarked program Google dubbed Google PageRank.

10 Ways to Outsmart Google’s PageRank System

A list of 10 things you can do to lessen the impact of a sudden drop of the almighty Google PageRank

Please visit us at: http://www.thehostinghole.com for more information on PageRank, SEO and Web Hosting

Copyright © – 2000-2008; http://www.thehostinghole.com – All rights reserved.

How to Improve Your Search Rankings on Google Caffeine

admin    Google     Caffeine, Google, improve, Rankings, Search

Google Caffeine will significantly jolt the SEO game, especially when it comes to the top results that are displayed.  The revamped search engine’s emphasis on real-time results gives savvy webmasters the opportunity to propel to the top of Google results.

What Constitutes Google Caffeine’s Top Results

Real-time search results are one of the major foci for the Caffeine update.  The traditional top results will be superseded by the “latest results,” which aggregates and displays all of the most recent blog posts, press releases, social network updates, and news stories that are related to the search term.

This real-time search has already made its debut, even before Caffeine’s official release in 2010.  For example, right before New Year’s Eve, a small earthquake hit Baja California and San Diego.  Within two minutes of the quake, typing “San Diego earthquake” into Google returned the “latest results,” which included Tweets and news stories.

Taking Advantage of Caffeine’s Real-Time Search

Real-time search presents an incredible opportunity for your website to enjoy the top limelight on Google, even if it is not permanent.  Commission your content writer to compose fresh blog posts, and upon publication, your website will appear at the top of relevant search results.  You can strategically time the publication of your new content with your marketing campaigns; for example, if you are launching a new product, then your content writer can compose blog articles that specifically target the niche keywords – bringing in a surge of traffic just in time for your product launch.

Don’t Decaffeinate Your Website

Even before the advent of Caffeine, content reigned king in the SEO world.  However, with the introduction of Caffeine and its emphasis on content, commissioning your content writer to publish fresh and original text on your website and blog becomes even more important.  The purpose of the Caffeine update is to generate more accurate, relevant, and timely search results – and Google can only achieve their goals by placing a heavier emphasis on content.

If you only make one change to your SEO strategy, it should be a renewed focus on content, which will generate both short-term and long-term results.  In the immediate future, you will enjoy a surge of traffic from being at the top of Google’s “latest results,” and in the long-term, you are continuing to build your authority and relevancy in Google for permanent search results.

Caffeine certainly changes the SEO game, but for webmasters who understand the power of content, the update is good news.  With a lessened emphasis on arbitrary backlinks, Google Caffeine will reward those who commission their content writer to publish quality, relevant, and fresh text.  If you are ready for a shot of caffeinated traffic, then simply order a mug of words from your content writer.

6 Easy Ways to Improve Google Ranking

admin    Google     Easy, Google, improve, Ranking, Ways

The World Wide Web is getting crowded. There are hundreds, probably thousands of websites on any given subject. You type a keyword in Google search and Search Result Pages comes up with deluge of websites and links that often leaves the user confused and perplexed. The place where your website is positioned in these search pages is known as Google ranking.

Google is an important tool the web is offering. It has sorted out the users’ difficulty in remembering URLs and troubles in searching for the required information. Now, users are going by the common sense. They just type in a keyword and search for the requisite information. Surely, it should be an endeavor of every website to improve Google ranking and land in top 10 search result pages.

Need guidance? Here it is. We talk about six easy ways to improve Google ranking.

1. Get the correct keyword: Yes, it is as essential as having an identity. Your whole website shall rotate around one or a couple of keywords. In fact if you are new to start your business website, then at first decide your keyword. Your web address or the URL should be similar to this keyword. This keyword shall be easy to guess and in sync with your business.

Some important points about the usage of keywords in order to improve Google ranking must be kept in mind.

•Place keywords in headings and sub-headings in your site
•Also, do not forget to include keyword in HTML tags.
•Possibly, use one only keyword per page or design one page for each keyword
•Maintain keyword density of 3 – 4 % throughout the content

2. Search engine page rank: It decides where your website stands in the crowd. The higher your page rank, the higher the chances of getting more hits. So find out where your website or particular page ranks.

Various measures and techniques must be utilized to improve Google ranking. Your website’s Google page rank depends on:

•Volume of inbound links to your page
•Quality of these inbound links is equally important
•Page rank will be different from page to page

3. Tuning your meta-tag: Meta-tags are a form of HTML coding on webpage.

This coding is critical for webpage ranking as the search engine crawler search and link these tags for their relevance. Search engine meta-tags and description meta-tags are two main types of meta-tags. How you define these tags can actually affect your Google SERP ranking.

So, keep some under mentioned crucial points in mind while defining meta-tags:

•Use keywords in meta-tag description, and
•Keywords used in meta-tags must be the same that are used in website content.

4. White hat and Black Hat Techniques: In simple words, these are good and bad SEO techniques. Wed developers use various techniques to improve Google ranking. Some are ethical or white hat techniques, where as some are unethical or black hat techniques.

Using doorway pages is a white hat technique. Doorway or gateway pages are search engine optimized pages that bring in traffic to your website. It is important to create web pages using SEO techniques in order to draw more traffic flow to the website and in turn increase Google ranking.
On the other hand, cloaking is a black hat technique. Cloaking is a creation of duplicate web pages separate for website visitors and search engines. This may result in banning your website altogether.

5. Linking strategies: Certainly, page raking is decided by the search engines depending upon popularity of the links that are used to reach the target page or site. Further, the link popularity depends upon the volume of inbound links to the website and the quality of these inbound links. In order to increase Google page ranking, the volume must be increased as much as possible; and that too from the websites of high reputation.

6. Get blogging: Utilize blogging platforms to spread a word about your website, product or service. There are many blogging platforms available on the net. It is advisable to blog on the most reputed ones like, WordPress, Hub-pages, Squidoo, etc. Do not forget to provide links to your website from the posts on these platforms. Google ranks these links from the reputed platforms very high and will be really helpful to improve your Google ranking. So, if you ever wondered how to climb up the ladder, you have got the solution.

10 Critical Steps to Improve Your Quality Score and to Pay Less For Your Google AdWords Campaigns

admin    Google     Adwords, Campaigns, Critical, Google, improve, Less, Quality, Score, Steps

Getting a good Google quality score is important to lower the minimum bid price for your keywords on your Google AdWords campaigns. The quality score ranges from 1 to 10, where 10 is best. I think it’s not absolutely necessary to get a quality score of 9 or 10 for all of your keywords, but you should aim to get a quality score of at least 7 or 8 for most of your keywords.

How does Google actually calculate the quality score for your keywords? Well there are many different factors that determine your quality score and only Google knows the exact rules.

Nevertheless, the following tips and guidelines should allow you a get a sufficiently high quality score – somewhere around 8 or even 9 – for most of your keywords:

* Put a privacy policy on your website

* Add some valuable content to your site – 5 to 10 short articles containing 300 – 500 words should be enough.

* Create some backlinks to your site: For example, submit your articles (or at least a few of them) to various article directories.

* Add a “Contact Me” page to your site.

* Add an “About” page to your site.

* Add a “Resources” page to your site with links to valuable and relevant sites. Consider sites with a high Google Page Rank as well as .edu and .org sites.

* Add a sitemap to your site.

* Make sure your site is clean, has a professional look and feel and doesn’t contain any “under construction”- or similar pages.

* Make sure your ads are relevant. A good practice is to use the keyword you are bidding on in the headline of your ad.

* Make sure your landing page is relevant. Don’t try to sell guitar lessons on your landing page when your ad is talking about an easy way to learn piano. You could even create a dedicated landing page for each of your adgroups – although that’s not always necessary.

Ok, all this sounds like quite a lot of work, but on the other hand it’s not really that much either. Look, the majority of these pages won’t contain much content, some of these pages could be generated automatically (for example the sitemap), the “Resources” page is just a list of a few links… Also, some of these pages can be easily reused (with a few minor modifications) for other websites and other AdWords campaigns.

And following the steps outlined above will not only assure you lower minimum bid prices for your keywords, but they will also drastically increase your sales conversion. Why and how? Let’s have a quick look at the entire process:

* Someone searches for a solution to a specific problem on Google

* This person finds your ad on the Google search results page and because you used the keyword he was searching for in the headline of your ad, he clicks on it.

* He is arrives at your landing page, which delivers what was promised in the ad and contains even more mouth-watering information.

* Your site is neat, clean and looks professional. There is a privacy policy, a contact form, a sitemap…

* Now you just made a big step towards gaining the trust of your site visitor and you drastically increased your chances that he will sign up for your newsletter, buy your product…

So as you can see, the Google quality score isn’t something that was introduced by Google to bother you or to make your life more difficult than it needs to be. It’s just a means to improve quality and you can even look at it as an indicator telling you if your campaign and website is sufficiently sophisticated to become profitable and to generate a positive ROI.

So, please do yourself a favor, invest a few hours of your time, follow the suggestions mentioned above and I promise you won’t regret it.