Importance of Page rank for website

admin    Google     Importance, Page, Rank, Website

Importance of Page rank for website

Page Rank (often denoted by PR) is Google’s ranking software that calculates the relevance of a webpage with its content. Page Rank is a quantity (between 0 and 10) defined by Google that provides a rough estimate of the overall importance of a web page.

 

Page Rank is displayed as a green bar to the left of a webpage listing in the Google Directory, and also in the Google toolbar

The basic factor behind defining a page rank is the keywords

If your keywords are Rare and Unique, then Page Rank doesn’t matter. If your keywords are very Competitive, then Page Rank becomes very important

 

There are “over 200 SEO factors” that Google uses to rank pages in the Google search results (SERPs). There are certain google search engine optimization rules which effects the page rank they are

 

1. Positive ON-Page SEO Factors.

2. Negative ON-Page SEO Factors.

3. Positive OFF-Page SEO Factors.

4. Negative OFF-Page SEO Factors.

 

Some of these factors are listed below:
 POSITIVE ON-Page SEO Factors:

Keyword Keyword in URL: First word is best, second is second best, etc Keyword in domain name: Same as in page-name-with-hyphens Keyword in title tag: Title tag 10 – 60 characters, no special characters. Keyword in description meta tag: less than 200 chars. Google no longer “relies” upon this tag, but will often use it. Keyword in keyword meta tag: less than 10 words. Every word in this tag MUST appear somewhere in the body text. If not, it can be penalized for irrelevance. No single word should appear more than twice.
If not, it may be considered spam. Google purportedly no longer uses this tag, but others do. Keyword density in body text:5- 20% – (all keywords/ total words) Individual keyword density: 1 – 6% – (each keyword/ total words) Keyword in H1, H2 and H3: Use Hx font style tags appropriately Keyword font size: “Strong is treated the same as bold, italic is treated the same as emphasis”. Keyword in alt text: Should describe graphic – Do NOT fill with spam Keyword in links to site pages (anchor text): Links out anchor text use keyword NAVIGATION – INTERNAL LINKS Link should contain keywords. Use hyphenated filenames, but not long ones – two or three hyphens only. Check that all Internal links are valid or not. NAVIGATION – OUTGOING LINKS External link: Link only to good sites Validate all links periodically Less than 100 links out total Avoid “Link Churn” Outgoing link Anchor Text : Should be on topic, descriptive OTHER ON-Page Factors Smaller files are preferred, Try not to exceed 100K page size Use Hyphens in URL Freshness of Pages: Changes over time, Newer the better – Google likes fresh pages. Freshness of Links: Excellent for high-trust sites, May not be so good for newer, low-trust sites Frequency of Updates: Frequent updates are equal to frequent spidering that generates newer cache. URL length: Keep it minimized – use somewhat less than the 2,000 characters allowed by IE – less than 100 is good, less is even better OTHER ON-SITE Factors Site Age:  Old is the best Site Size – Google likes big sites Age of page vs. age of site: Newer pages on an older site will get faster recognition

 

Negative ON-Page SEO Google Ranking Factors

 

Text represented graphically is invisible to search engines. Too high keyword repetition (keyword stuffing) may get you the Over Optimization Penalty. Redirect through refresh metatags:  Don’t immediately send your visitor to another page other than the one he/ she clicked on, using meta refresh. Keyword dilution: Targeting too many unrelated keywords on a page, which would detract from theming, and reduce the importance of your REALLY important keywords.  Flash page : Most SE spiders can’t read Flash content Provide an HTML alternative, or experience lower SERP positioning. Use of frames should be avoided as SE has problems with frames. Excessive JavaScript should not be used. Invisible text Google advises against this. Gateway, doorway page Google advises against this. Duplicate content Google advises against this HTML code violations Google advises against this

 

 

POSITIVE OFF-Page SEO Google Ranking Factors

Incoming links :

Based on the Number and Quality of links to you Google link reporting continues to display just a SMALL fraction of your actual backlinks, and they are NOT just greater than PR4 – they are mixed. Incoming links from high-ranking pages are better. Site Age – Old shows stability. Site Directory – Tree Structure. Complete – keywords in anchor text. PAGE METRICS – USER BEHAVIOR: Page traffic: trend of number of visitors. CTR: how often is the page clicked on. Time spent on page: Relatively long time, indicates relevance hit. If your website pages are bookmarked by user it is good for you. SITE METRICS- USER BEHAVIOR Site traffic: number of visitors are more its better. Time spent on domain: relatively long time indicates relevance hit. DOMAIN OWNER BEHAVIOR : Domain Registration Time: Register for 5 years, Google knows you are serious, register for 1 year, is it a throw-away domain?

 

NEGATIVE OFF-Page SEO Google Ranking Factors

Traffic Buying is not suggested Old links are valued, new links are not. Zero links to you: You MUST have at least 1 (one) incoming link (back link) from some website somewhere, that Google is aware of, to REMAIN in the index. Google hates link-buying, because it corrupts their PR model in the worst way possible. Please check all these points before creating links:
1. Does your page have links it really doesn’t merit?
2. Did you get tons of links in a short time period?
3. Do you have links from high-PR, unrelated sites? Cloaking (practice of presenting different content or URLs to users and search engines.) should be avoided as Serving up different results based on user agent may cause your site to be perceived as deceptive and removed from the Google index. Links from bad neighborhoods: Google says that incoming links from bad sites can’t hurt you, because you can’t control them.

 

 

So we can say that the page rank is the function of page,

Strong on page gives better page rank and strong off page is added advantage If off page is very strong and on page is bad then page rank will be very poor If on page is strong and off page is poor, then PR will not be that badly affected

 

Importance of Page Rank

admin    Google     Importance, Page, Rank

Every website worth its name is today swearing by Google Page Rank. To put it simply, Google Page Rank is a tool developed by Google, based on clearly defined set of algorithms, to determine the importance of a website or a webpage. PR or Page Rank is determined by the number of websites linking to the particular website. Here the catch is that the linking websites should be relevant to the linked website and must have high page ranks themselves.

Search Engine Optimization is at the root of the need for improving the Page Rank of a website. The higher your Google PR, the higher your website would be listed in the Google Search. The more number of websites are linked to yours, the more votes you would get for getting a higher PR.

The relevance of the linking websites is very important. Mere linking to websites whose page ranks are abysmally low, does not in any way help to get your PR improved. There are no easy approach to improving your PR all of a sudden. Obviously if you are exchanging links with reputed websites with high Page Rankings, then you are well on your way to improving the PR of your website. Here again the relevance of the linking websites to your website is very crucial.

A Web Development website would achieve no purpose if it were to link with many internet marketing or art websites.

Linking to websites without exchanging or adding their links to your website is actually more rewarding. But this often comes at a price. Free linking without exchanging is often a waste of time since most of the free-linking websites make you wait interminably.

Page Rank of the website or webpage linking with your site is very important. This determines the number of votes that your website receives on account of such linking. Every new website or webpage starts with a Page Rank Zero. Google updates the Page Rank on a regular basis. Hence care must be taken to ensure that the web page you are linking with has a high PR.

It is better to ensure that there are fewer links outgoing on the page that you are linking with, so that you receive more PR value. The higher the links, the larger the sharing of PR value. To explain further, if you link with a webpage with PR of 6 which has 100 outgoing links, the PR value you receive would be considerably less than that you would receive when you link with a webpage of PR 4 which has only 10 outgoing links.

Web pages which display your links in Java Script do not help you improve your PR. Similarly if your links are ones which are redirected ,they too have no value or bearing on your PR. Most websites which offer free linking services actually trick their clients by such links which have no value.

Page Rank of your website can be improved considerably by two methods. One is to build a website with such quality and content that other websites would automatically want to link with. The PR would improve dramatically on its own. The other method is if you are building a marketing or product oriented website, then better work hard by link building with high PR websites.

How Much Importance Of Age Factor Of A Site For Google Page Rank?

admin    Google     Factor, Google, Importance, Much, Page, Rank, Site

http://www.marmookacity.com/ i have traffic but having no page rank will some give me useful answer of my question.

The Importance of Google Search Engine Result Page

admin    Google     Engine, Google, Importance, Page, Result, Search

In the competitive world of today a website can be said to be popular only if it is visited by a large number of people and it attains a higher ranking in the search engine result page. To make a website popular among the viewers you need to be high up on Google for some important and popular keywords. Getting a high rank in the search engine is considered as a holy grail of internet marketing and to achieve this is not an easy task. In fact many beginners are yet unaware of the idea how to begin.

For optimizing a web page it requires that the content in it contains a keyword density that ranges between 3% and 5%. Extensive research work should be done before selecting your keyword phrases. This can be done by using some research tools such as Word tracker, Keyword Discovery etc. While building a strong natural search engine ranking it is important to work on the methods to increasing the link popularity. This can be attained by adding the sites to directories. Trading links with similar sites can also help. Submitting articles to different sites and participating in blogs and forums can be a great way of serious link building. An effective title bar can be used to optimize the keywords.

The Search Engine Ranking Position of a website is dependent on the traffic generated by the site for a particular search tag used to search in Google. Google has in fact become the internet colossus and the algorithm used by Google has grown more complex and effective. A relevant title and a high keyword density is a must to gain top ranking. If your website is crawled by the spiders of the net on a regular basis, the traffic of the site will keep on increasing.   Search engines have the capacity to drive more than half of the online purchases for businesses over the world and SERPs are the pages that you can view after a search on Google for a particular keyword or key phrase.

How do the Search Engines Rank Web Pages

Search engines use the crawler based method to find out whether a web page is relevant or not.  It sorts millions of pages and selects those that match the most. The crawlers are algorithms that determine the relevancy of a web page when faced with millions of web pages. They follow certain rules that are kept secret and are updated at periodic intervals. Search engines check for the search keyword phrase, the headline and the content of a web page. Frequency of the particular keyword also plays a major role in determining the relevancy of a page. It analyses how often the keyword appears in the web page and a page with higher frequency are often considered to be more relevant than the other.

Search Marketing 101: The Importance of Sitemaps

admin    Google     Importance, Marketing, Search, Sitemaps

While there are several on-page and off-page search engine optimization techniques that play an important role in garnering higher page rank and link popularity, the importance of an often forgotten technique is usually underestimated – sitemaps. Simply put, these are a map of your website, a single page (or hierarchy of pages) that show the complete structure of your website along with the various sections, the main and secondary links and other details. A good sitemap helps visitors to your site, navigate your site easily.

Moreover, having an updated sitemap on your website helps not only your visitors, but the search engines too. Consider sitemaps to be a unique way to communicate with the search engines and telling them where you’d like them to crawl on your website.

Sitemaps and Search Engines

Sitemaps have been around for many years now and despite the fact that they are not a novelty, it’s only after the search engines adopted them that they have suddenly caught the eye of all good webmasters as part of their search engine optimization strategy. If you simply want to use sitemaps for search engine optimization purposes, then conventional HTML site maps are not for you. For example: Google Sitemaps should be written in XML, which is very different from the regular HTML site maps that are used for website visitors.

So does this mean that you need to have two sitemaps for your website? The answer is – Yes. One site map is for Googlebot or the Google spider, while the other is for your visitors. You should also be aware that having two sitemaps is not considered to be duplicate content and this has been made explicitly clear by Google, as it has stated that having two site maps will not lead to any penalty for your website.

In November 2006, the top three search engines (Google, Yahoo! and MSN) came together to create an industry standard for site maps for all websites. This standard was named ’sitemaps 0.90.’ For all those webmasters who wish to get their sites indexed by these top search engines, following the protocols laid down in sitemaps 0.90 is a prerequisite.

Generating and Submitting Sitemaps To Search Engines

Once you have your website ready with your XML site map, you need to upload your website to your server and then notify Google, through Webmaster Tools, where your sitemap lives . Typically, there are two ways of generating a site map.

1. You can install a sitemap generator script on your website.

2. You can use an on-line sitemap generation tool to create one.

Though the first option is difficult it offers you more control over the final result. Google Sitemap Generator is a good tool that can be used for generating a site map. Since the tool is coded in Python script, you need to have Python 2.2 version on your web server to run it.

The second method of generating a site map while being easier doesn’t give you much flexibility. Google also suggests some 3rd party Sitemap tools but warns users that it has not tested or verified them. Having created a site map, it’s time to upload it to your website and let Google, Yahoo and MSN know about it.

Bing – Importance on Search Engine Optimization

admin    MSN Bing     Bing, Engine, Importance, Optimization, Search

In the search engine wars, Microsoft has been nowhere to be found when it comes to market share.  In fact, they nearly spent over $40 billion to buy Yahoo which is a distant competitor to Google which owns about a 75% market share of searches.  Why?  The search business is very profitable for the companies in the industry and for the companies, hopefully like yours, that show up on the first page of search results because that is where the customer decides who wins and who loses in the battle for their business dollars.  In the latest battle for search engine market share, Microsoft has launched a new search engine called Bing and everyone is reviewing the information.  
Search engine optimization is critical for any business because SEO, acronym for search engine optimization, is how your business shows up when a potential customer enters a query on Google, Yahoo, or now Bing.  As you’ve heard me say in other articles, search engines are the yellow pages of today; just the order that your business is found is based on importance and not how much money you’ve spent with that advertiser.  In terms of search engine optimization on Bing, I found our www.nvhost.com websites in similar positions as our sites are found on the other search engines so it wasn’t any different for us – I advise you to do the same testing for your key words to see how you come up in their search results.  
What is the consumer reason for Bing and how has it been reviewed so far?  If you visit Bing.com, you will find a link to an explanation of why this new search engine is important for consumers.  It offers the usual rationale that its search results are more reliable or more relevant to consumers but could they really say anything different?  Like MSN, they also have some discussion about how the search engine will provide financial incentives or better deals to visitors.  Unfortunately, those potential incentives have not brought me to use MSN for searches and they will not bring me to Bing either.  In terms of reviews, most “geeks” would rather compliment mass murders than behemoth Microsoft so I don’t put a lot of stock into most reviews because of this lack of objectivity.  In my opinion, Google is still offering a superior search engine product by having search results focused on keywords that can have a local tie in if you are searching for local services – like dry cleaners.  While they aren’t a primary source for the information for me, I also prefer the news sections and how simply they are organized on Google.  
The big so what on Bing is that we now have another search engine to check as we make sure to search engine optimize our websites.  Microsoft has very deep pockets and is very willing to launch products while losing money, learn about the consumer product experience, and then make adjustments to gain market share.  This search engine does offer pay per click marketing opportunities but I haven’t had a chance to test their PPC system to offer an opinion on it yet.  Using the 80/20 rule, I typically stick with Google because of their very high market share which means I will reach the most potential customers on one site.  Microsoft has been very focused on Google as their primary competitor in recent years and the attractive PPC revenues will be the reason that Bing will be around and revamped for several years unless Microsoft makes an acquisition in this category.  As a full search web development company that offers website design and search engine optimization services, we will continue to monitor the development of Bing as a search engine to make sure our search engine optimization services and our website design will be friendly to the search engine.  If you have any questions, please visit us at www.nvhost.com and use our live chat feature or contact us form.