Importance and Techniques of on Page Optimization

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Importance and Techniques of on Page Optimization

SEO is divided into on page optimization and off page optimization. On page is which can be done to website itself and off page is which is done away from the website. Creation of right title for a webpage is classified as on page optimization. On the other hand creation of inbound links and their anchor text is termed as off page optimization.

On page optimization is one of the forms of search engine optimization. This acts as the vital requirement which is necessary to improve website rankings in major search engines like Google, yahoo and msn. In this process the elements of website are designed in this way that website is able to qualify for high search engine ranking on the basis of certain specific keywords. These are the basics which are often ignored by webmaster. They try to spend most of their time getting links to their site. If you want to make a successful online web presence, on page optimization is must. In on page optimization you need to have keyword in title tag and should also appear few times on the page.

Your website is focused on a theme, service or product. You need to select a unique keyword for it and this is the keyword on the main index page. Rest is secondary keywords associated with the main keyword. So there should be separate pages for secondary and associating keywords.

Your web page title tag must contain the keyword. It should be that word which you are targeting on a specific page. Do not use irrelevant words or website name in your keywords.

Make two sitemaps for your website. One site map is for a visitor that is in html format and other is for search engine which is in xml form.

Put quality content in all the pages of website and interlink on those pages on the basis of keywords used in the content.

Put emphasis on the keyword density. Keyword need to be there related with the product, services or the theme of the web page. Only on the basis of these the users are able to search for it in the search engines. Make sure keyword should used for a selected number of times so that keyword stuffing does not occur. So recommended keyword density is 5%.

Ensure your target keywords are used in h1 tag and displayed as strong italic and bold text wherever required. Make a practice to use the keyword in your opening paragraph at least once or twice and near to the bottom of page.

Every page of the website must have two Meta tags in the head section and other for your web page description and other for your web page main and secondary keywords.

Do not build a website with many pages in a short time, the search engines see the steady growth of website with the content and the number of pages they search for. Focus on providing the visitors the relevant information which they require.

Every image on the website must have an associated alt tag that must describe the image and include the content part.

Put emphasis on the inbound links.

Thus on page optimization factors are the base for search engine optimization for a website and which can not be ignored.

Related Google Optimization Articles

Importance of on and Off Page Optimization in SEO ?

admin    Google     Importance, Optimization, Page

Popular search engines display two types of results in the search Engines results. As a result of a user Requirements. PPC adverts and natural Non-PPC lists. Web sites can utilize one or both of these methods to acquire top listing positions. The PPC Marketing Advert exists on the results page due to an agreement by the advertiser to pay the search engine when a user clicks on their adverts. The natural listing depends on the website optimization techniques employed on the web site. This article will focus only on the natural listing but Not PPC Marketing (Pay per Click)

Each search engine has its own distinguishing features system to determine which web sites meet their requirements and therefore obtain the higher natural listing positions for a given theirs Keyword or keyword phrase in a user search query. Some search Engines are using old algorithm and some new techniques.

There are a large number of SEO Techniques for on-page optimization that are considered in the search engine evaluation process. These factors include but are not limited to: words in the web page url, title tag, meta tags, headlines, sub headlines, keyword density, words at the starting of the page, page content, words that are bold, words in the links, site navigation, the Website structure of links and a number of other considerations. You want to make certain that you do not over optimize your web site and have the search engines consider your site spammy.

How popular are the web sites that link to you and the sites you link to? Are the inbound links to you relevant to your site’s content? How popular is your web site? Each link to your web site from another web site (i.e., backlink) is considered”vote” to your site’s popularity in search engines. These votes can increase the importance of your web site from the search engine’s prospective.

Some of the factors considered by the major search engines in evaluating the off-page optimization of your web site include:

The off-page seo elements include:

Backlinks to your website

Page Rank of the Pages linking to your site

Link Exchange which your website is doing

Anchor text of the links to your website

Relevancy of the links

Directories where your site is listed

Traffic which your site is getting

Social Bookmarking.

It’s critical that the web sites linking to your site are relevant to the content on your site and the linking site is considered an authority in its field by the search engine.

The number of relevant sites that link to you is an Important for your website in search engines.

Popular search Engine Google page rank (1-10) of your Reciprocal links Partners

This is a major factor because a high page rank relevant site linking to your site is much better than a low page rank site. A site’s voting power increases as the page rank of the site increases.

The anchor text indicates the area of relevance the linking site places on your site. This anchor text should include your primary keywords. The text in the linking anchor text should not be the same in every site linking to your site. This is not seen as natural linking by the search engines. You need to get variability in the anchor text.

It is better if the title page of the linking web page is relevant to your site and contains one of your keywords in its title. If it just says “link directory” then that is not good.

A reciprocal link means you have linked back to the web site that linked to you. This can be a negative to your site because you lose some of your site’s page rank to the other site. If you do resort to reciprocal links, make certain the page rank of the other site is the same or higher that the page rank of your linking page. The one- way link to your site is a much better deal because you do not lose any of your site’s page rank.

After completed good and quality optimization, you must be start and check following process of SEO for your business website.

Process to get started with search engine optimization (SEO)

Website analysis

Keywords research and keyword rich content writing

Website optimization (Title, description, & keywords preparation)

Sitemap.xml preparation

Robots.txt preparation

Site navigation and internal link setup

Directory, article, press release and classified submissions

Forum Postings

Reciprocal and 3 way link building

these are the Best Process for any website Optimization.

Google Adsense :google Ranks Pages Based on the Importance and Relevance of Pages

admin    Google     Adsense, based, Google, Importance, Pages, Ranks, Relevance

The world today is dominated by computers and the Internet. With more and more entrepreneurs engaging in ecommerce, having a high site page rank is important.
There are a million pages on the Internet today, each one having different page ranks. Page rank, in sum, is a measure of website link popularity. Google ranks pages based on the importance and relevance of pages, though some pages can be seen in context with the reputation of the whole site. The higher the page rank is the more people who get to see the page. In general, however, a website’s homepage can have a different page rank from the “articles” pages.
Business owners and many Internets marketing professionals constantly study the algorithm being used by top search engines especially Google as most traffic comes from this site. for more help visit towww.google-atm-machine.com.Knowing the algorithm used to determine page rank; professionals can now create the fastest and easiest way to increase page rank.
When Internet users search for information on the Internet, they use certain words to find what they need. Internet marketers use all sorts of techniques to find these keywords and focus their efforts to increase page rank by using these terms. Some use search engine optimization methods such as the installation of Meta tags and description to help search engine spiders understand what the page is about. Others take advantage of better web design while others buy text links so as to redirect traffic towards their site. Some webmasters choose to exchange links with other sites in the same niche.

According to a survey conducted in 2005, majority of web traffic to sites come from major search engines such as Yahoo, MSN, Google and Askewest, with Google leading the pack and sending 37.3% of traffic to sites. This is the reason why most webmasters aim to increase Google page rank. Pages are ranked from 0 to 10 and it is said that 97% of sites are ranked between 0 to 6.

When you buy web text link as a strategy, don’t expect that you can get an immediate increase Google page rank since Google uses a secret algorithm in ranking pages. You need to ensure that the site you are linking to is relevant to your site’s content. This means that even if you have 1,000 links to different real estate sites and but your website is about music production, you can still get a page rank of 0 because your relevancy factor is low.

Targeting the right audience is the best way of increasing your page rank. As such, internet marketing is more complicated than what most people think as you will need to make your research so you have a better idea about the people who are actually using your product so you can for more help visit towww.guardadsense.com. Make the necessary adjustments for your marketing strategies.

In sum, a higher Google page rank doesn’t guarantee higher traffic and sales but ranking good in search engines opens new business opportunities for these sites at the top.

Importance of your Google local ranking

admin    Google     Google, Importance, Local, Ranking

Any average Googler these days has undoubtedly come across a google local listing when searching for certain queries such as professional medical services. For example, if I am searching for a medical professional in Westchester County NY, Google will return a ‘pack’ of local business listings near Westchester County. Depending on the specific query, Google will display anywhere from 1 to 10 listings directly above the standard organic listings that make up the search engine result page (SERP).

Why is this important? Total first page visibility! When there are 10 local listings adjacent to a map pushing down the standard 10 organic listings, assuming your site is on page 1 of Google, you’re click-through rate has just dropped. Now if you have both first page organic AND local presence, not only does that mathematically increase your click-through rate, it also gives users a sense of reassurance to see your website listed multiple times.  Take a look at a few local search statistics.

So how does one ensure a prominent spot in those local business listings? Well that’s where we come in. We start my claiming and verifying your business listing with Google. Next we optimize using natural, honest tactics in an effort to give Google a slightly better idea of where you’re located, what you do, and why they should return your listing to prospective searchers. From there we utilize various resources on the web, including but not limited to Google-preferred local business directories, to enhance the ‘trust’ that Google lends toward your business name and address.

What we do not do is build links to your local business listing; this is a major misconception among many SEO’s. Unlike organic rankings, Google local rankings are achieved by the local relevance of a user’s search query along with the amount of trust Google has in your business listing. Our unique specialization in medical SEO allows us to maximize the effect of your local business listing to increase your overall visibility on the web, and drive more qualified traffic to your site.

Page Rank Importance

admin    Google     Importance, Page, Rank

Getting a new site page indexed and ranked are two things everyone should take into account. With all the competing web sites out there the importance of page rank becomes a top priority so that you can get free traffic and thus make money online.

There is no use to have the most informative website & unfortunately no one knows about it. Have you ever thought why your competitors always on the top positions and your website every time getting into the flux.

What is Page Rank?

Page ranks are defined numerically, from 1 through 10 – 10, being the highest. Very few pages have a page rank of 10, and anything above a 6 is considered very well. There are many factors that determine a page’s rank, but the main variable seems to be based on how many websites link to your page.

Search engines rank Websites based on two major factors:

• Very exclusive content with related keywords in the body

• Link popularity – number of back links on your Website.

Importance of Page Rank:

Page rank is extremely important, in that it determines how high you get on search engine results. And just as it’s helpful to have your incoming links be from reputable, trusted, relevant sites, your outbound links will also be more valuable to those pages you do link out to.

The higher your page ranking, the more desirable a link from your page will be to others – Including those willing to pay for said link.

Various ways to increase your page rank:

• Build more pages: Make sure to have at least 8 relevant pages including the main page, in order to have a healthy amount of content.

• How To Generate More At Cost: Getting a high ranking site to link to you isn’t always the easiest thing to do. Sometimes it is necessary to buy that privilege via ads.

• Create Internal Links: Not only are you creating another link for the crawler, you’re also making it convenient for your guest to find that page right then and there, if they so desire.

• Utilize Free Directory listings: They may not always be big high ranking sites, but they are an easy way to get your name out there.

• Avoid Dead-end Links: Make sure every page has a door out, other than a back button

Google uses a number of patented algorithms to determine the exact ranking of every indexed website. They also attempt to index as many websites and pages as they can possibly find. In order to do this they utilize tens of thousands of different hosts and over a dozen data centers.

Other important factors that determine your ranking are the architecture of the site, relevant keywords, title, underlying code and content of the site for making your site more appealing to the search engines.

Page rank is not the be all and end all, and people should not become too angry if they are not able to for example obtain a page rank five straight away. I believe hard work pays off and that a website should be seen as a long term project.

Page rank is a very real and vital aspect of web development that should always be kept in mind. Without it, your chance of being found easily on search engines is compromised. With it, you’ll be on your way to a highly successful website.

Link Popularity and the Importance in Page Ranking

admin    Google     Importance, Link, Page, Popularity, Ranking

There are many different factors which contribute to the effectiveness of link building. While some people may think it’s the number of links you have to your site that will help to improve your rankings in the search engine results pages, this is not always the case. There are many things that need to be considered before you have your site’s link added to another site. Here are some of the most important:

Trusted Domains

If you link to a domain that is trusted by Google and the page is relevant, this will pass on link juice. However, even if a web page is less relevant but with a powerful domain, the links will still be counted.

If you can get a link from a website that is in your niche community, this will help with the Topic Sensitive Page Rank. To get good ranking here, you’ll need to establish links from a niche website in a specific topical community. This is even effective if you can link to a new website in your niche community. Don’t overlook these sites just because they are new.

Page Rank

Google has recently changed the algorithms used to give page rank. This is due to the manipulation by many websites of the page ranking system. While page rank is important, don’t bypass the chance to link with pages that have a high PR and are only somewhat relevant.

Link Popularity

While page rank is a way to measure link popularity, this can be different for two websites. If a PR6 website has 1000 links and another with the same page rank has 7000, the one that has 7000 links is more valuable to link to.

You simply cannot measure the link popularity with the toolbar PR. Link analysis must be implemented as well. There are many free tools available that can be used to determine the number of links a website has. However, it is possible that Google may not count half of those links shown on these tools, so use this as a relative measure for link building. By consistently analyzing the links on the pages your site is linked to, you will soon see if a pattern emerges.

Link Popularity on Topic-Related Websites

It’s becoming increasingly difficult to rank in the SERP’s if you don’t have links to sites that are in your topical community. One way to distinguish between websites is to see if there are links of the same topic to other websites. This is a good indicator that the website is related to the topic of your webpage or site.

In Closing

Building links to websites that are in your topic community is the best way to work on raising your ranking in the SERP’s. Choose sites that are reputable and trusted. Realize that increasing your ranking will not happen overnight, but if you practice “white hat” techniques, you will see results. As always, avoid buying links or using link farms to try and improve your ranking.

Getting a High Page Rank – Importance of Backlinks

admin    Google     Backlinks, Getting, High, Importance, Page, Rank

If your trying to get free traffic in the form of organic traffic, which is being listed in Google’s organic results and not the sponsored listings, then back-links should be of high importance especially for Google. The way Google gives a site importance is by how many sites are linking to it.

The higher the page rank of the site linking to you, the higher Google will rank your site. If your looking to be listed in Google’s organic results you have to get sites of importance to link to you. Some people like to have a bunch of random sites link to them by the bulk, but Google caught on to such sites and have updated their algorithm’s to recognize it and give those sites a really low rank. If you want results you have to do it the right way. One way you can start off is to write quality content, if you write well and provide useful information other sites will link to you “just because” and won’t even ask for a back-link. Another approach is to contact other webmasters and do link exchanges, but only to sites that are worthwhile. If your site is useful like I said before and relevant to the site of the webmaster you are contacting, then you would be surprised how many would agree.

Writing articles and submitting to articles sites can provide a great amount of back-links. If your article is good, not only will it be on the article site linking back to you, but it will also be on everyone who chooses to use it on their site as well providing even more incoming links. Posting a few articles per week in time will increase your back-links fast and is one of the top free ways of building steady traffic to your site. The Importance of back-links is great if you want a good PageRank by Google. However you don’t want to submit to FFA sites (free for all) where they promise submission to 15,000 directories (or something along those lines) as these sites are seen as spam by Google’s bots and your site linking to it could get you blacklisted like they were.

Only get sites with a PR of 4 or higher, anything less is a waste of time. Make sure the site is not blacklisted or doing any sort of “black hat tactics” which is illegal search engine optimization.

Importance of Page rank for website

admin    Google     Importance, Page, Rank, Website

Importance of Page rank for website

Page Rank (often denoted by PR) is Google’s ranking software that calculates the relevance of a webpage with its content. Page Rank is a quantity (between 0 and 10) defined by Google that provides a rough estimate of the overall importance of a web page.

 

Page Rank is displayed as a green bar to the left of a webpage listing in the Google Directory, and also in the Google toolbar

The basic factor behind defining a page rank is the keywords

If your keywords are Rare and Unique, then Page Rank doesn’t matter. If your keywords are very Competitive, then Page Rank becomes very important

 

There are “over 200 SEO factors” that Google uses to rank pages in the Google search results (SERPs). There are certain google search engine optimization rules which effects the page rank they are

 

1. Positive ON-Page SEO Factors.

2. Negative ON-Page SEO Factors.

3. Positive OFF-Page SEO Factors.

4. Negative OFF-Page SEO Factors.

 

Some of these factors are listed below:
 POSITIVE ON-Page SEO Factors:

Keyword Keyword in URL: First word is best, second is second best, etc Keyword in domain name: Same as in page-name-with-hyphens Keyword in title tag: Title tag 10 – 60 characters, no special characters. Keyword in description meta tag: less than 200 chars. Google no longer “relies” upon this tag, but will often use it. Keyword in keyword meta tag: less than 10 words. Every word in this tag MUST appear somewhere in the body text. If not, it can be penalized for irrelevance. No single word should appear more than twice.
If not, it may be considered spam. Google purportedly no longer uses this tag, but others do. Keyword density in body text:5- 20% – (all keywords/ total words) Individual keyword density: 1 – 6% – (each keyword/ total words) Keyword in H1, H2 and H3: Use Hx font style tags appropriately Keyword font size: “Strong is treated the same as bold, italic is treated the same as emphasis”. Keyword in alt text: Should describe graphic – Do NOT fill with spam Keyword in links to site pages (anchor text): Links out anchor text use keyword NAVIGATION – INTERNAL LINKS Link should contain keywords. Use hyphenated filenames, but not long ones – two or three hyphens only. Check that all Internal links are valid or not. NAVIGATION – OUTGOING LINKS External link: Link only to good sites Validate all links periodically Less than 100 links out total Avoid “Link Churn” Outgoing link Anchor Text : Should be on topic, descriptive OTHER ON-Page Factors Smaller files are preferred, Try not to exceed 100K page size Use Hyphens in URL Freshness of Pages: Changes over time, Newer the better – Google likes fresh pages. Freshness of Links: Excellent for high-trust sites, May not be so good for newer, low-trust sites Frequency of Updates: Frequent updates are equal to frequent spidering that generates newer cache. URL length: Keep it minimized – use somewhat less than the 2,000 characters allowed by IE – less than 100 is good, less is even better OTHER ON-SITE Factors Site Age:  Old is the best Site Size – Google likes big sites Age of page vs. age of site: Newer pages on an older site will get faster recognition

 

Negative ON-Page SEO Google Ranking Factors

 

Text represented graphically is invisible to search engines. Too high keyword repetition (keyword stuffing) may get you the Over Optimization Penalty. Redirect through refresh metatags:  Don’t immediately send your visitor to another page other than the one he/ she clicked on, using meta refresh. Keyword dilution: Targeting too many unrelated keywords on a page, which would detract from theming, and reduce the importance of your REALLY important keywords.  Flash page : Most SE spiders can’t read Flash content Provide an HTML alternative, or experience lower SERP positioning. Use of frames should be avoided as SE has problems with frames. Excessive JavaScript should not be used. Invisible text Google advises against this. Gateway, doorway page Google advises against this. Duplicate content Google advises against this HTML code violations Google advises against this

 

 

POSITIVE OFF-Page SEO Google Ranking Factors

Incoming links :

Based on the Number and Quality of links to you Google link reporting continues to display just a SMALL fraction of your actual backlinks, and they are NOT just greater than PR4 – they are mixed. Incoming links from high-ranking pages are better. Site Age – Old shows stability. Site Directory – Tree Structure. Complete – keywords in anchor text. PAGE METRICS – USER BEHAVIOR: Page traffic: trend of number of visitors. CTR: how often is the page clicked on. Time spent on page: Relatively long time, indicates relevance hit. If your website pages are bookmarked by user it is good for you. SITE METRICS- USER BEHAVIOR Site traffic: number of visitors are more its better. Time spent on domain: relatively long time indicates relevance hit. DOMAIN OWNER BEHAVIOR : Domain Registration Time: Register for 5 years, Google knows you are serious, register for 1 year, is it a throw-away domain?

 

NEGATIVE OFF-Page SEO Google Ranking Factors

Traffic Buying is not suggested Old links are valued, new links are not. Zero links to you: You MUST have at least 1 (one) incoming link (back link) from some website somewhere, that Google is aware of, to REMAIN in the index. Google hates link-buying, because it corrupts their PR model in the worst way possible. Please check all these points before creating links:
1. Does your page have links it really doesn’t merit?
2. Did you get tons of links in a short time period?
3. Do you have links from high-PR, unrelated sites? Cloaking (practice of presenting different content or URLs to users and search engines.) should be avoided as Serving up different results based on user agent may cause your site to be perceived as deceptive and removed from the Google index. Links from bad neighborhoods: Google says that incoming links from bad sites can’t hurt you, because you can’t control them.

 

 

So we can say that the page rank is the function of page,

Strong on page gives better page rank and strong off page is added advantage If off page is very strong and on page is bad then page rank will be very poor If on page is strong and off page is poor, then PR will not be that badly affected

 

Importance of Page Rank

admin    Google     Importance, Page, Rank

Every website worth its name is today swearing by Google Page Rank. To put it simply, Google Page Rank is a tool developed by Google, based on clearly defined set of algorithms, to determine the importance of a website or a webpage. PR or Page Rank is determined by the number of websites linking to the particular website. Here the catch is that the linking websites should be relevant to the linked website and must have high page ranks themselves.

Search Engine Optimization is at the root of the need for improving the Page Rank of a website. The higher your Google PR, the higher your website would be listed in the Google Search. The more number of websites are linked to yours, the more votes you would get for getting a higher PR.

The relevance of the linking websites is very important. Mere linking to websites whose page ranks are abysmally low, does not in any way help to get your PR improved. There are no easy approach to improving your PR all of a sudden. Obviously if you are exchanging links with reputed websites with high Page Rankings, then you are well on your way to improving the PR of your website. Here again the relevance of the linking websites to your website is very crucial.

A Web Development website would achieve no purpose if it were to link with many internet marketing or art websites.

Linking to websites without exchanging or adding their links to your website is actually more rewarding. But this often comes at a price. Free linking without exchanging is often a waste of time since most of the free-linking websites make you wait interminably.

Page Rank of the website or webpage linking with your site is very important. This determines the number of votes that your website receives on account of such linking. Every new website or webpage starts with a Page Rank Zero. Google updates the Page Rank on a regular basis. Hence care must be taken to ensure that the web page you are linking with has a high PR.

It is better to ensure that there are fewer links outgoing on the page that you are linking with, so that you receive more PR value. The higher the links, the larger the sharing of PR value. To explain further, if you link with a webpage with PR of 6 which has 100 outgoing links, the PR value you receive would be considerably less than that you would receive when you link with a webpage of PR 4 which has only 10 outgoing links.

Web pages which display your links in Java Script do not help you improve your PR. Similarly if your links are ones which are redirected ,they too have no value or bearing on your PR. Most websites which offer free linking services actually trick their clients by such links which have no value.

Page Rank of your website can be improved considerably by two methods. One is to build a website with such quality and content that other websites would automatically want to link with. The PR would improve dramatically on its own. The other method is if you are building a marketing or product oriented website, then better work hard by link building with high PR websites.

How Much Importance Of Age Factor Of A Site For Google Page Rank?

admin    Google     Factor, Google, Importance, Much, Page, Rank, Site

http://www.marmookacity.com/ i have traffic but having no page rank will some give me useful answer of my question.