Internet Marketing Services Gives Inside Information to Rank High on Google for FREE

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Internet Marketing Services Gives Inside Information to Rank High on Google for FREE

Internet marketing services has many elements consisting of over 100 points to be judged on against other websites on the internet to reach top 10 on google. Some points are more important than others and for the purpose of this information, I will zoom in on the most important.

Can anyone reach top 10 on google with some logical work applied via internet marketing services principles to the important aspects? Yes. Can this happen overnight? Yes. Does it usually happen overnight? No and Yes.

New websites are generally in what is commonly known as Google’s sandbox which when viewed by Google’s toolbar, states the website ‘has not been ranked by google yet’. Don’t assume when you see this that this is a new website as websites which are banned by Google also read this way.

Alot of websites when new, without the proper attention given or work done, experience the sandbox effect for a long time and could even be for as long as a year or more. However, with good quality optimization as part of the internet marketing services planning for a Website and a tiny bit of work, this can be overcome.

Due to the popularity, at this writing, a warning should be given to website owners who have websites made up of only flash and no content except as showing within the flash as Googlebot, Google’s spider cannot read your website. Use flash sparingly to help Google and be able to compete in the internet world.

The first thing necessary to all websites both during it’s creation and before marketing it, is to choose the right keywords. The right keywords first of all describe exactly what the website consists of in content.

The keywords are most easily selected by using research and a must in your internet marketing plans. Using either WordTracker and/or the Google tool for such, enter in the shortest word or two words that describe the website. To get top 10 on Google, it is much easier to choose keywords that are long tail meaning more than one word.

A long tail keyword is a string of words that describe the website and has visitor traffic monthly. It is much harder to have one single word as your main or only target keyword because generally the competition is so great you may never reach top 10 in google. Instead choose 3 to 9 long tailed keywords as your targets.

I have found with testing and trials that longtailed keywords that have a string of more than 3 or 4 words are also harder to use as the search engines will read them in various ways and not necessarily the way you want them to within your internet marketing services.

In selecting keywords, competition and traffic besides relationship to the website content are major issues. If you choose a keyword with 500,000 monthly traffic, you can assume the competition is generally great and also harder to obtain top 10 Google Ranking.

First obtain a selection of keywords with their monthly traffic generally from about 5,000 visitors monthly up to 30,000 monthly. When you choose keywords, you want to have various traffic amounts as it is, as a rule of thumb, easier to take over top 10 on Google with the lesser traffic keywords but you also want a couple with a bit higher traffic so you can start building them for the future.

Researching competition is done by going to the google search and enter in the following information; Pages: “keyword” The number shown on top is the number of websites actually optimized for this keyword. When this number is smaller than the monthly traffic, you have located a keyword that is easy to reach top 10 on Google with. You want to know exactly how many websites are actually optimized specifically for your keyword. These are your direct competitors. The top website for this keyword, however, will be located by just entering in the keyword in the google search in the normal way.

Once you have your keyword list, place them in the order of importance to you giving the first keyword position to the easiest keyword to reach top 10 on google for. Do that for each one and work with them in this order.

First make your meta tags which is the information that search engines display about your website on the internet and also the words the search engine spider will use as part of your keywords plus count them as most important to you.

Your meta tags have character limitations because search engines have a limited amount of characters they can display about your site. You can exceed these characters but they will not show when visitors search for your site. At this time the maximum characters for titles are 60 characters, descriptions are 150 characters, and keywords are 874 characters.

When creating your meta tags, the first word for your title, description and actually even the content on your front page needs to be your #1 keyword from your list. It is easiest to work on one keyword at a time to ensure it is shown enough times and in the right places.

Once meta tags have a keyword, then the content on the page needs to have the keyword assume strategic placements. It is a good practice to have a keyword appear minimally once in every paragraph due to density needs for competition. A paragraph should be 3 or 4 sentences in length.

Computing density is a simple process, however, there are websites on the internet which offer a free tool for your computations. You only enter the URL for the website and the necessary keywords. The computing website will give you the density for that keyword. This is an invaluable tool to use for competition purposes within your internet marketing services research.

Should you choose to compute your own density for your website, it is fairly simple but time consuming. You would count all the words on your website viewable by a search engine spider which includes your meta tags, your anchor tags and your image alt tags. Densities are expressed in percentages so that if a keyword is shown 2 times per every 100 total words, the density is then 2%.

To compete with the website that appears as the top website in the natural placement of websites on search engines, you need to have a greater keyword density than your competition. A word of caution. If your keyword appears too many times, a search engine spider may also view this as spamming the search engine and you could become banned or penalized for doing so.

When writing meta tags, try to use only your target keywords in these as search engines cannot differentiate between your actual keyword and the un-necessary words such as; the, in, as, if, at, or, that, there, etc. You really don’t want the search engines to view the word ‘the’ as a keyword for your site and they do so. Writing for a search engine spider is not the same as writing for visitors. If you want alot of visitors and top 10 on Google, you learn to write more for the search engine mechanical spiders.

Once your first keyword has it’s placements on your site, it becomes easier to place your second keyword. If it is possible to do so, place your second keyword exactly right after the first keyword and try to do this without adding more content but tweaking the content sentence structure presentation. Complete all your keyword placements in this manner.

You also need anchor tags with a few of your keywords in them. It is best to take the top two or three of your keywords for this and concentrate on them. Anchor tags are words that are clickable on your website to another page on your website or another website. Since it is easiest to control a page on your website, it is easiest to create a clickable link using your top keyword to a page that you create for this. Your optimization principles control your internet marketing services strategies.

When creating another page, it helps if you can name the page the same as the keyword. Then optimize that page as you have done for your index/home page for this keyword and the top few keywords most important to you. There are many websites which function based on softwares. By creating a basic HTML page which is not a part of the software and creating a hyperlink to it from your front page, you can actually leverage your density for this keyword and importance even though your software stops you from doing so. Make sure you market this exact page with it’s own meta tags to obtain some quality backlinks for it.

Once you have done the above, you use your meta tags as the basis for marketing and submit your site to a few high ranking link directories and to the free services available on the internet for search engine submissions. Your website will be removed from the sandbox with these principles and you will be top 10 on Google for your website. You need more backlinks to be top 10 on Google for your keywords but that will come with visitor traffic and backlinks but your basics are now done to reach those positions. See you at the top 10 on Google.

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How To Write High Conversion Landing Pages For Google Adwords

admin    Google Optimization     Adwords, Conversion, Google, High, Landing, Pages, write

How To Write High Conversion Landing Pages For Google Adwords

Google Adwords can be a real puzzle when trying to match your keywords to your ads and your landing page. When it comes to my business, I prefer to keep things simple. The way to do that with Adwords is to simply deliver what your ad promises. Whether you are setting up your first campaign or working to take your campaign to the next level, optimizing your landing page is always worth your time.

Too many Google Adwords marketers spend their time on keywords and ads, and leave the landing page out of the equation. Doing so can leave marketers scratching their heads when their cost per click remains high and conversions remain low. Despite all of the complicated theories about how to succeed with Google Adwords, it comes to this one fact: Google rewards or punishes its advertisers based on how well they solve the problem that Google’s searcher has. If your ad says “Learn Guitar In 2 Days” then the content on your landing page better have them playing like Eddie Van Halen within 48 hours. Anything short of that will, sooner or later, result in a Google “slap” where your impressions from Google Adwords are severely reduced or cut off altogether.

The following are seven elements for landing pages that Google Adwords will love (and will convert like crazy!):

1) Deliver on the promise of your ad – As I said before, this is the biggest key to success. If you solve the searcher’s problem/issue, you win. If your searcher clicks off of your page and begins another search, Google tracks it and penalizes you. Google rewards sites that deliver with lower costs and increased impressions.

2) Make your page original – Unlike in the past, mass produced “replicated sites” no longer work. Google values giving their searchers unique and high quality information. Mass produced site, with their duplicate content, was watering down Google’s search results so they put an end to their use by penalizing advertisers that used them. Your landing page is your chance to “wow” your visitor. Make it count by making your landing page unique, novel and personal. Google will reward you for ending a search on your landing page by lowering your cost per click and increasing your number of impressions.

2) One page does not fit all – Your visitors decide in just a few seconds whether to stay on your site or click off. Be sure the top of your page matches the ad they clicked on. This is where, as good marketer, you can really excel. Maximize your conversions across all ads by creating a landing page for each ad. This mainly involves customizing the top portion of the page. The rest of the page can remain the same for all pages.

3) Get to the point – The perfect length of your landing page is exactly as long as it takes to succinctly and effectively convey your message. No more, no less. Grammar counts! Leave the misspellings and bad punctuation for the amateurs.

4) Have a goal in mind for your visitors – Are you trying to make a sale or get a lead? Have a goal in mind before creating your page and write your copy to lead them to that conclusion. Focus on one goal per page.

5) Increase conversions with a bonus – Everyone responds to “Free.” Adding a bonus to sweeten the deal will increase conversions. Information products work great and they don’t cost you anything.

6) Credibility counts – You are an experienced, successful business person. Your page should convey that. Graphics should augment your page copy, not compete with it. Leaving white space on your page is a good thing. Also, do not set any audio or video on your site to launch automatically. Your page should welcome your visitor without overwhelming them.

7) Be trustworthy – Trust is a huge issue online. Anything you can do to be transparent is a plus. For example, are you a member of the Better Business Bureau? Put your member logo on your page! Same for site security certifications. Also, let your visitors know a little bit about you. Nothing really personal but you want your readers to feel like you are a real person.

This can seem like a lot to remember until you understand that all of these tips boil down to being a real and genuine person online. With billions of pages of content to wade through, people crave quality and trustworthy professionals to do business with. When you think about it, Google Adwords requirements are very straight forward. Be a professional and deliver on your promise, the same as in any other kind of business. Just these two simple things will give you a huge advantage over the competition.

More Google Tips Articles

Low Cost High Yield Google Adwords Tips and Tricks from an Adwords Expert

admin    Google Optimization     Adwords, Cost, Expert, From, Google, High, Tips, Tricks, Yield

Low Cost High Yield Google Adwords Tips and Tricks from an Adwords Expert

Are you new to Google Adwords and are struggling with it? Well, I did too! In fact I lost out a lot when I was new with Adwords and very often I was totally unable to understand what would fetch me the profits that I was looking for! However, if you are working with Google adwords then let me tell you that you are in the right place and all you need to do to find success is learn the tricks of the trade and learn them well!

Once I knew what would fetch me the traffic that I wanted without me having to spend too much I realized that it was the best way to attract traffic on the net without going through too many hassles! With these easy tricks and tips you too will realize the efficiency of Google adwords and then you can check for yourself how helpful these tips really are!

Now we all know how important keywords are for attracting traffic in our favor! Make full use of the correct keywords! In fact we are all here to make profit so as long as you are doing that it is not at all unethical to take some help that comes handy! I hope you know what I mean to say!

Make sure that you can keep up with the tough competition and put your keyword tools to the right kind of use. From time to time keep a track the ads that are made by your opponents and colleagues and learn the keywords that they are using. Stick to those keywords that attract most traffic and make your ads based on them making sure that your ads are different and more striking than those of your counterparts!

Always remember that your domain name has a huge role to play and so make sure that you are bidding on domain names that are your keywords. However, while you do this be careful to choose those names that are successful in attracting enough traffic and so you must research a little before you make your final choice! It is also wise to make full use of the content network because it is sure to attract traffic for you especially if you are in the habit of putting up image advertisements!

Make sure that your ads are different, have relevance to the site that you are promoting and look attractive after that all you must do is to simply put your advertisements with different groups. Ads that have images are always more effective and you can use this to your benefit for sure!

There is another great way to lower your ad costs. You should change the timings when you put up your ads! Sometimes take a night slot and at others take a day slot. Then find out which slot works out best for you, also keep a note of the kind of site that you are advertising and decide a slot in accordance to it! There is no use putting up your ad all day through as it will rarely turn out to be too effective.

Rather analyze the slot that is most efficient for you and put up your ad only at those times when it successfully attracts traffic! That is a great way to cut down on your costs! Another handy trick is to put up ads on those sites that suit your product and hence you can easily ensure that your visitor count will enhance!

Google adwords is no great mystery that cannot be cracked. Just follow these simple tricks and see how you can get the most out of it and at the same time cut down on your costs too! I did it and so can you!

Official Google Statement: How to Get High Rankings

admin    Google Optimization     Google, High, Official, Rankings, Statement

Official Google Statement: How to Get High Rankings

The blog article confirms that the methods that are used by IBP to get high rankings are correct. But read it for yourself:

Inbound links are important but content is even more important

Google’s Maile Ohye writes the following about inbound links in his article:

“Inbound links are links from pages on external sites linking back to your site. Inbound links can bring new users to your site, and when the links are merit-based and freely-volunteered as an editorial choice, they’re also one of the positive signals to Google about your site’s importance.”

Nothing new here. If many related websites link to your site, and if these links look natural, this will help you rankings on Google a lot.

However, links are not the most important ranking factor. Maile Ohye gives a concrete example:

“Let’s say I have a site, example.com, that offers users a variety of unique website templates and design tips. One of the strongest ranking factors is my site’s content. Additionally, perhaps my site is also linked from three sources — however, one inbound link is from a spammy site.

As far as Google is concerned, we want only the two quality inbound links to contribute to the PageRank signal in our ranking. “

The website’s content is mentioned as one of the strongest ranking factors. The inbound links are additional. That makes sense. The content of your website tells Google what your website is about.

If you want to get a high ranking for the keyword “used cars in dallas” but your web pages are about microwave ovens then you won’t get high rankings for that keyword.

For that reason, it is very important that you optimize your web pages for the keywords for which you want to get high rankings before you try to get links from other sites.

Google analyzes over 200 ranking factors

According to the article in Google’s blog, Google analyzes more than 200 signals (we call them ‘ranking factors’) to specify the position of a web page in the search results:

“Given the user’s query, over 200 signals (including the analysis of the site’s content and inbound links as mentioned above) are applied to return the most relevant results to the user.”

If you want to know if the ranking factors of your web pages are correct then you should analyze your site with IBP’s Top 10 Optimizer. IBP analyzes all elements of your web pages and all off-site factors that influence the rankings of your website.

The report will tell you what exactly you have to change on your web pages so that all ranking factors on your site lead to a top 10 ranking on Google.

It’s a simple two-step process

Getting high rankings on Google is a simple two-step process:

You must optimize your web page contents so that Google can find out what your website is about. Optimize your web pages for your keywords so that Google knows that your website is relevant to these keywords and your topic.

Other websites must confirm that your website is about that topic. That’s what inbound links are for.

It’s as simple as that. If your website passes Google’s analysis of all ranking factors, it will get a top 10 ranking.

The article in Google’s blog confirms that you will do the right things if you optimize your web pages. You need to optimize the content of your web pages and it also helps you to get good inbound links.

To read Google Webmaster blog just go to my Search Engine Marketing Blog to get the full story:

Warmly,

Gary Neame

Get going with high Google ranking

admin    Google Optimization     Going, Google, High, Ranking

Get going with high Google ranking

Get going with high Google ranking Google’s ranking is objective. Results are difficult to tamper withThe growing popularity and hence the widening marker share of Google is an established fact. Google has outgrown the competition and has set industry standards for others to emulate. Google believes that when any user comes searching for his or her query on Google, he or she should get most relevant and quality results. And this is probably how Google has maintained its sanctity as a formidable search engine to reckon with.

To dish out meaningful results to searchers on the web, Google has adopted a methodology called search algorithm which takes care that filtered results against the search criteria are as “honest”, “objective” and “easy” (Google’s own terminology) as is possible using cutting edge technologies at its end.

One of the intriguing aspects of Google’s search algorithm is that it keeps on changing. However, what does not change is its commitment to serve the users in an impartial and meaningful way. One can well understand the arduous challenges Google took head-on when it became operational as a search engine with this vision.

This is not unexpected that in such a massive operation, discrepancies and flaws would creep in. Google did have its set of flaws in the initial years and web masters played around the loopholes for a better ranking. In an attempt to prevent such maneuvers in future, Google fixed the bugs in search algorithm as and when they came to the fore. And, best of all, it adopted a highly dynamic methodology to rank the pages and this methodology changes a bit before the flaws become general knowledge for all to tamper search results.

Notwithstanding all such aspects, getting a good placement on Google is not an enigma at all. Though it could be a mystery for people who intend to cheat on the Google. Google specifically mentions what it looks for while ranking a web page, and what it takes to be on the high search engine results. This is true that whatever is written on this page are at best broad guidelines, but one can learn to formulate such placement strategies as are in conformity with the spirit of Google’s search algorithm.

Scaling new rankings on GoogleAs no one can deny or debate the indispensability of some good rankings on Google, so there is a point to learn the secrets of this great advantageous possibility of your web site on the Net.

Let’s discuss how to go about it

Go for quality inbound links

It is held that the greater the number of links you manage to get at your web page, the greater is the possibility that your web page will be ranked high on Google. But it should be kept in mind that link or links pointing at your web page must be relevant, related and meaningful. Basically, nothing but these are the characteristics of a link that qualifies for a quality link with respect to your web page. There is another advantage associated with it: Google rankings of the web pages whose links you have displayed at your web page contribute its little bit in the ranking of your web page. Simply put, quality links are fairly good means for optimizing your page.

Make your title tags relevant

The title tag of your home page is crucial for your web page. As is common understanding, the title of a page speaks cogently about what is to follow in the ensuing page. When it comes to Google optimization, it is equally significant as Google does read title tags and then proceeds to the page for content evaluation.

So, crisp and concise title tags that relate to the core focus of your web page or better still title tags that are identical to your chosen keyword(s) are helpful for optimization of your page.

Decide your keyword(s) and determine its density

Basically, keyword is the word with which users are likely to search in Google in order to reach you and you too have it on your web page. In other words, you decide what your page is all about in a few words, keeping in view with what sort of words users are likely to search for your page or similar pages on the Net. Like for example, if your web site is into offering web design consultancy and service, you can settle down with the keywords like web design, web site design, web development, web design consultancy and the like.

Keyword density is the ratio of number of occurrence of your selected keyword(s) and the total number of words on the web page. As is evident now, the more a keyword is repeated on the page, the higher the keyword density.

But there is a word of caution here: though good keyword density is taken positively by Google, mindless dumping and clustering of keywords resulting into content chaos may deteriorate your existing ranking or even your site may be banned. Remember a good keyword density is never a two digit figure on a web page; it could preferably be four to five i.e. keyword can safely be repeated four to five times on the web page for better results.

Some Google friendly considerations for a good rankingIncorporate the links on your web site with keyword(s) if possible

Google’s founders have revealed that if the links placed on your web site also contain your keyword, then there are pretty good chances that your web site will be ranked higher as against that keyword. So, linking strategy has got double advantage for your web page optimization. Firstly, the relevance of the link on your site, and secondly the presence of keyword on that link is crucial respectively. If combined together, they go in strong favor for a higher Google placement of the page in search results.

Hence, if you are thinking on some truly helpful strategy to optimize your page, why not to adopt this linking duo to push up your Google ranking.

Use ALT tags on images

Be it known to you that Google does index the Alt tags and texts contained therein. Therefore, if you use various images on your web site, do not forget to use ALT tags and give relevant content. It is likely to give your web page a boost in terms of ranking.

Some people do not use Alt tags on images simply out of sheer ignorance. This is, of course, will not be the case with you anymore. Will it be?

Put a link to your dynamic pages

Contrary to other search engines, Google is compatible to index all your pages including dynamic ones. However, Google’s ability to read your dynamic pages depends on the fact that whether a link is there or not to them. Once you provide a link to your dynamic pages, Google will index these pages without any apparent difficulty.

It is recommended that you do not let Google to escape your dynamic pages due to mere lack of a supporting link.

Avoid using Meta tags

Google does not take into consideration the Meta tags while indexing a page. Thus, spending time and energy on carefully using Meta tags makes no sense. Instead, exploit your time and resources on the strategy that works, like ones which have been discussed up to this point here in this article.

Lesson

The only lesson that works in matter of high Google ranking is the lesson given by Google itself. Keep your eyes and ears wide open to sense how you can be Google’s algorithm friendly to sustain your competitive edge over others.

Find More Google Optimization Articles

Achieve High Rankings With SEO

admin    Google     Achieve, High, Rankings

A website is an inevitable requirement for any online business. But having a website that’s inconspicuous is no good; it should appear on the top pages of search engine results. The websites with high search engine rankings are the ones visited by more searchers. Search engine optimization is a technique used to improve the quality of traffic to particular websites. With search engines using spiders to index websites, SEO involves the process of including certain keywords and phrases in the pages of your website so that the spiders can find your website and index it with other web pages mentioning those particular keywords.

Without proper search engine optimization your website will remain hidden from customers searching the Internet for your brand. By adding search engine optimized content to your web pages, you can double the traffic to your website. Search engine optimization can help you obtain high rankings for your website in major search engines like Yahoo, Google, Alta Vista, MSN, Ask and AOL. The rankings obtained for your website depends on the algorithm of the particular search engine and the competitive keywords. The two major steps in search engine optimization are on-page optimization and off-page optimization. On-page optimization aims at placing the keywords in the right places, while off-page optimization deals with adding relevant links to your sites. The spiders coming across the links in your site will add value to your site resulting in high rankings.

SEO process comprises of a series of steps like

• Primary consultation
• Preparation of appropriate keywords
• HTML code optimization
• Content development and editing
• Link developing and uploading / submitting the pages
• Rank reporting

With effective search engine optimization, you can achieve the high rankings you’ve dreamt of for your websites. For obtaining the required traffic, your website should be within the top 10 ranking in the SERP. However, unethical techniques of search engine optimization can lead to banning of the website. Before availing of SEO services from a company make sure they follow international guidelines in providing SEO services. Utilizing efficient SEO services can provide your website better exposure. Search engine optimization enhances the opportunity for potential clients to get connected to your website and is truly a major aspect in online marketing.

Search Engine Rankings – My Secrets for Getting Almost Instant High Search Engine Rankings

admin    Google     Almost, Engine, Getting, High, Instant, Rankings, Search, Secrets

One of the top problems webmasters face is getting into the search engines quick and ranking well. The reason is that they over complicate things and thus even risked being delisted from the search engines because of these complicated, blackhat methods.

The main component of good Search Engine Optimization is to gain quality backlinks.

Here is a quick and easy way, which you can accomplish in one hour, to allow you to appear in Google’s search engine quickly:

Step One Create a blog at all these places – Blogger.com, Wordpress.com, MySpace.com, Spaces.msn.com, Tripod.com, Pages.google.com

Step Two Post some useful content on all these pages, then post one link back to your site.

Step Three Ping all these blogs at these places – Pingomatic.com, Pingoat.com, Pingtheempire.com.

Step Four Watch your site appear in Google’s rankings in as little as one week!

Step Five Post to your blogs once every two or three weeks to give it fresh content that the search engines will love.

This system is a surefire way to get listed quickly. You are leveraging on the high Pagerank (the algorithm which Google uses to judge sites) of those blog sites and getting backlinks to your site, which are the key to getting ranked well on search engines. Each backlink acts as a sort of vote to your site. If you take a look at Blogger.com’s Alexa ranking, it is one of the top-ranked sites in the world. Instead of waiting months to get listed, do it in one week!

You know, getting high rankings on websites like Google, Yahoo and MSN does not require a rocket science degree. Far from it. Search engine optimization is simple. Far too many people try to complicate things and the truth is, things are much more simple.

There are only two things you need to work on when trying to get higher search engine rankings – the number of quality backlinks you have, and the content on your website. That’s it. It really comes down to that.

How do you build quality backlinks? Well there are a number of simple ways that I do this. One is I submit articles with my website link in the resource box to popular article directories. Not only do you get traffic directly from the articles, you get high quality backlinks because article directories are seen as authority sites by many search engines like Google.

Another way is to simply exchange links with other website owners. Do a search for ‘link exchange forums’ or simple ‘link exchange’ and you’ll find some useful links you can start of with. Exchanging links with other webmasters is a great way to build links quickly. Just contact five website owners a day and you will start getting more reciprocal links than you can handle.

Keep the content on your website focused on the reader. Don’t try to fool the search engines. Do optimize your meta tag titles, descriptions and keywords. Those are the most important parts of your onsite search engine optimization.

How To Use SEO Or Search Engine Optimization For High Google Listings

admin    Google     Engine, Google, High, Listings, Optimization, Search

If you know how to use SEO to get a high listing in search engines, or are an expert in search engine optimization for high Google listings, then you need read no more of this article. Your website obviously has at least one page in the top 10 of Google, MSN and Yahoo, and you have as much traffic as you need for your success.

However, if not, then you need some advice. You need to understand the basics of search engine optimization. Incidentally, what the basics are to you may not be basics to others. Basics to some are the correct use of LSI (latent semantic indexing), of internal linking strategies and of other techniques designed to lead search engine spiders by the hand and convince them that their site is the tops. Can you do that?

If not, then here are one or two tips. Good SEO is a lot more than just having your page title in title tags and your heading in H1 tags. It is more that just having the correct keyword density – do you know what that is? The vast majority of people don’t have the slightest clue about keyword density or what it means. Formulae said to relate to keyword density and the number of words in the key phrase as a function of the number of times the phrase should appear in a web page are mediaeval in internet time.

Do you know what? Google doesn’t give a toss about your calculations. Google cares about the service you are providing to Google customers and how relevant the content of your web page is to their needs. To find that out, Google applies a statistical mathematical equation based on statistical analysis of semantics as related to the specific keyword being used by the searcher, and the semantic content of your web page.

Google doesn’t care if you have exactly 15 incidences of your keyword every 500 words – in fact if you do, you have no chance because that is now excessive. Keyword stuffing or keyword spamming they call it! Yet people still write articles packed full of keywords in the mistaken belief that it will be good for them. Who is still telling them that?

So let’s forget keyword density. It’s old SEO and no longer relates to Google’s needs. Internal linking: now there’s a new thing to most people, even though it has been relevant for the past few years. By intelligent use of internal linking you can lead your friendly neighbourhood spider down any web you can weave for it. And you will benefit greatly by doing so, if you know where you should be leading it.

Internal linking strategy is a different concept entirely to an external lining strategy involving one way or two way reciprocal links back to your web page from that of another website. Most people are involved in that, but also most don’t know how to do it properly, and therefore lose out. Let me give you a simple example.

You have a website with a page rank of 4 for your home page. Note that it is not your whole site that gets a Google PageRank, as it is properly written, but each individual page in your site is individually ranked. When you come across a website with a PR of 4 or even 8, it is the page you are looking at that has that PageRank. That will generally be the home page, and when you agree to a reciprocal link, guess what! Your link will be placed on a ‘links page’ in that site with a PR of zero. That’s right, a Google PageRank of zilch: and that’s the benefit you will get. Zilch!

If you place their link on your home page, or any other page with a PR of greater than zero, you lose out. Even if your page has a Google PageRank of only 1, THEN YOU LOSE OUT!! They get a share of your PR of 1, and you get a share of their PR of zero!

Stick that in your pipe and smoke it, and then tell me I don’t know what I am talking about as many have. Some of these many are so-called internet gurus and SEO experts that fleece you by promising you a Google Page 1 position for your site, when they can’t even get one for themselves.

If a site offers you a top 10 position, check out their position by using their URL. If they were so good, wouldn’t they be in the top 10 for their URL? I would have though so! But NO.

So, do what you can to understand what Search Engine Optimization is. What it really is – not what some would want you to believe what it is. Check out the source code of successful sites and compare it to the unsuccessful sites and try to spot differences. If you cannot, then it is the linking strategies that make the difference. Whatever strategy you use, however, make sure that you fully understand it and that you are using it as it should be used. There are links and links – some better than others. Some can give you positive results, and some of your links can be very bad for you.

Do you know how to tell the difference? Most can’t, and so are led by what they read online. The problem is that since ‘most can’t', most of what is written online is garbage. It is difficult to spot the truth from the opinion. It is truth that gets you a good Google or Yahoo listing, not opinion. The problem is that more people believe opinion than truth since they don’t know what truth is, and most of what they read is false opinion.

The best advice you can have is to check out the websites that have succeeded and copy what they do. However, that is not as easy as you think since the off-site linking strategy that you cannot see is as important as the on-site SEO that you can see.

Some Secrets You Need to Know to Rank High in SEO Optimization

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You’ve probably created an awesome looking website, perhaps spent good money at it too. You may also have submitted this beautiful website to a few search engines and prayed and hoped that people would mysteriously show up at your side and buy whatever it is you were selling.

Well this may well be what many marketers did 10 years ago, but not anymore as you’ve probably found out by now, hopefully not through the hard way. This is the reality today and you might even know that to optimize your website around your main keywords helps you to rank well in thousands of search engines.

There are just too much to cover in seo optimization but for interest of space and your time in deciphering what I have to impart to you, I will share with you some good seo tips and focus only on some important aspects of on-page optimization and off-page optimization, which are essentially the two types of search engine optimization, that you can immediately practiced and benefit.

On-page refers to things you can do to your own website. Off-page refers to the things that happen to your website from other sites (usually referring to incoming links from other sites), and therefore you may not have much control over this if you don’t have good knowledge or strategy.

On page seo optimization essentially refers to:

Header tags – use and placing specific keywords within those tags

Title tag – your title tag, should contain your main keyword in the title tags

Bolding, italicizing, underlining your keywords that are found anywhere in the body of the webpage.

One misconception people sometimes have is putting too many keywords in the Meta Tags. This may not help in seo optimization at all. In fact it might even hurt you. Many people do not know that ideally the title tag should contain fewer than 100 characters while the keyword and description tags should contain fewer than 256 characters each. Most search engines will only consider data within these character ranges when indexing a web page.

On the contrary, some seo experts even suggest combining your keywords in the page title. Combining keywords to cut down on the total number of keywords displayed in the title is a great way to boost the strength of each individual keyword. This will greatly have an immediate impact on your seo ranking.

Having said all the good things about on-page optimization, and I agree that it is something every marketer really ought to do, you may still not see dramatic changes in the seo ranking. It‘s the off page optimization factors that will drive this eventual result.

It’s for this reason that you should focus more on off-page optimization. While this is far more important of the two types of SEO optimization, it is also the harder of the two. Off page optimization basically consists of all off page ranking factors like:

Which websites and how many of them link to you

The Google page rank of the website linking to you

The page title of the website linking to you

The anchor text used in the link linking to you

The number and type of links linking to the website that‘s linking to you.

The number of outbound links on the website that is linking to you

The total number of links on the website that is linking to you

Whether or not the websites linking to you are deemed by Google as an authority website.

Link popularity and link development are related to off page optimization and there is just too much to go over in this article. What I can share with you here and it comes from many seo experts too, is that getting links from WebPages that contain your main keyword in the page title is extremely powerful and is something many people often overlook.

I hope that I Leave you with some good seo tips which you can immediately use, and be convinced that seo optimization, link development and keyword optimization are instrumental in bringing you free, natural and organic traffic to your website.

How to rank high in search engine rankings is an ultimate goal of every internet marketer

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One of the easiest and most effective ways to improve your search engine rankings is to create unique, keyword rich title

tags for each of your pages. Be sure your keyword is as close to the beginning of the tag as possible. Here’s a little

trick that I like to use

Internet has a generic market and a niche market. Both these market can be tapped with proper keyword research. Keyword

Research Tools suggest us the means to absorb reader attention. When readers visit a site, they do so by typing a keyword

in the search engine search box. If your article has those keywords and if you are up in Google Page Rank then there is a

fair chance that Google would show visitors the way to your website. This is a winning formula for the website owners.

Creation of excitement: on the site to be promoted, the contents should be presented in a manner that will excite its

audience and they feel an urge to pass this zeal to their close ones.

Quizzes and surprises: one way to divert peoples’ attention to the site is the use of quiz and gifts. All like to be

gifted, there should be quiz and gift coupon for special and potential customers. The site should also incorporate seasonal

discounts and gift items to remain popular.

ACCESSIBILITY Search engines can only index pages that they can find. Check how many pages are indexed by Google by using

the site:www.yourdomain.com command in a Google search window. If few or no pages are indexed then check that the

navigation system on your site is accessible by using a ’search engine spider simulator’ which will crawl your site in the

same way as Google, Yahoo! And MSN – all of which follow links in the navigation system in order to index content. Search

engines follow links, so if your website is new and has no links from other websites on the World Wide Web it may never get

indexed even if submitted to Google – so always add a few directory links to help search engines index your content. If

your website content is not fully accessible (IE the simulator cannot find all of your pages) then we suggest implementing

a text link sitemap which is linked to from your homepage listing all of your pages. The usual cause of accessibility

issues are Flash or JavaScript based navigation systems.

PAGE TITLES Well written, descriptive Meta titles are very important for usability and SEO. Try to keep titles short (80

characters or less is best) and include one or two unique keywords. No two pages should have the same title and it makes

sense to emphasize the keywords you have picked for each page in the title tag. The title tag of any page can be found

towards the top of the HTML code inside the area of code. It is placed between the HTML tags.

In fact, your immediate and 3 major online goals to success should be something like;

Visibility – ensuring that the search engines can find you
Traffic – get more qualified, convertible visitors to your website
Presence – continually improve on your website exposure