Browsing all articles tagged with Hashtags
Feb
26
1

How To Use Twitter Hashtags: A Guide For Internet Marketers

Author admin    Category Twitter     Tags , , , ,

The use of hashtags in Twitter messages is growing in popularity. Hashtags (i.e. the “#” sign) can be attached to a keyword and added to a tweet message so that it and all other messages with the same #keyword attached can be looked up and read together.

A sure sign that this method of logging tweets is having an impact on the Twitter membership is that there is now a website that is dedicated to it, Hashtags.org. The website lists all the assorted #tags that are currently in use on Twitter.

Twitter members can easily start to utilize hashtags in their own tweets. They are best used if you want to post a regular flow of notifications and have a way to look them all up in a single search. Simply remember include a hashtag in the body of the message.

What exactly do you use these tags for? One important function they serve is to keep a group informed about plans for events and so forth. Hashtags can also be used by Internet business owners who want to inform customers about products and services. Let your client base know about your tags, and you’ll provide them with a handy method of following your tweets.

So the next question this raises is, where is the best place to look them up? Twitter recently bought a search tool called Summize and has incorporated it into their site at: search.twitter.com/. That is now the best place to run your searches for keywords with or without hashes.

Here are some ways to get the best use out of your Twitter hashtags.

Tip 1. Follow Twitter.com/hashtags and they’ll automatically follow you back and start tracking your hashtags for you.

Tip 2. As you will want to use hash tags to promote your website posts, make sure the word or phrase you use is unique to you. Go to http://hashtags.org/ to see if you’re preferred hashtag is already being used for other posts.

Tip 3. 140 characters is not a lot to play around with so keep your hashtags as short as you can.

Tip 4. Google lists Twitter tweets, so it makes sense to use relevant keywords as your hashtags, particularly if your message features a link back to your internet site or web log.

In Conclusion, a note of caution. Use #hashtags with discretion when you tweet. Don’t alienate your readership by peppering every tweet with multiple hashes. Not everybody likes them and some individuals have developed a strong antipathy to them, while others who claim to hate them use them in their “I hate #hashtags” tweets!

In short, try to avoid using more than one hashtag per post. As long as you use them with circumspection, you will find hashtags a useful tool when networking with Twitter.

Jan
15
0

Twitter Marketing: 6 Steps to Creating a Viral Marketing Campaign with Twitter Hashtags

Author admin    Category Twitter     Tags , , , , , ,

Copyright (c) 2009 OnlineBizU.com

Twitter, as a popular social networking platform, is a viral marketing strategy all on its own, especially if your followers like your tweets and retweet them to their followers. However, I’ve recently noticed another trend in Twitter usage that increases its viral marketing capabilities through the use of hashtags.

What’s a hashtag, anyway? Also called the pound sign, the hashtag (#) is added to a tweet as a way of creating trackable categories, groups, or topics that others can use to search for info using the Twitter Search feature. One of the most common uses of the hashtag is to tweet what’s happening at an event or conference. The event organizer will request all attendees use a specific hashtag, i.e. #yourevent, when tweeting about the event to your followers. So, then, someone who isn’t present at the event but wants to follow what’s happening there can simply search for #yourevent and see what’s going on and what participants are saying and sharing about the event.

Anyone can create a hashtag by putting hashtag (#) in front of anything. If you log into Twitter and look in the right-hand column, you’ll see the Trending Topics, many of which can be tracked with a hashtag. How can you use this strategy to create more viral marketing for your business on Twitter? By creating a hashtag Twitter tips campaign.

Here are 6 steps to help you create your own Twitter hashtag campaign:

1. Research. What kinds of tips would be appreciated by your target market? On what topics do you frequently receive questions from your clients? My target market is always asking questions about getting more traffic, so I decided to focus on traffic generation strategies.

2. Choose your name. Choose a short, simple name that reflects your brand and what you’re offering. Before making your final decision, you need to check your proposed name on Twitter Search (search by including the #) to ensure that no one else is using that name. Otherwise, your tweeted tips will intermingle with the other hashtag group using that name. I quickly checked and discovered that no one was using #OBUTrafficTip, so that’s what I chose.

3. Create your tips. You can easily pick your tips out of an article or blog post you’ve created. In my case, I had purchased a PLR ebook that I used as a basis for my tips. Remember that your tips need to be less than 140 characters, including the hashtag name you’ve chosen and any links you include.

4. Link to relevant info. You get the most mileage out of these tips if you link the tips to something relevant to that tip. For example, if you have a bank of articles, each tip might link to an article you’ve written that has more details about the tip. For maximum exposure, you’ll want to link to info on your site or your blog rather than to the posting of an article in an article directory.

5. Upload the tips into TweetLater.com. This type of campaign is easily managed using TweetLater.com. Simply upload your completed tips and set them to distribute once a day or (several times a week) over the upcoming weeks by postdating them into the future. In this way you put these tips on autopilot and they post themselves.

6. Let them begin to work their magic. It may take awhile for them to catch on, but eventually others will begin to retweet your tips as useful information they want their followers to access. As with most marketing strategies, consistence is the key here to your success.

It’s pretty easy to begin your own viral marketing tips campaign using the Twitter hashtag. Simply follow the steps as outlined above, and watch as your number of Twitter follows grows each day!

Online Business Coach and Internet Marketing Strategist Donna Gunter helps baby boomers create profitable online businesses that they love. Would you like to learn the specific Internet marketing strategies that get results? Discover how to increase your visibility and get found online by claiming your FREE gift, TurboCharge Your Online Marketing Toolkit, at ==> TurbochargeYourOnlineMarketing.com