Website Optimisation: Google’s Serps Are Becoming Too Cluttered

admin    Google Optimization     Becoming, Cluttered, Googles, Optimisation, Serps, Website

Website Optimisation: Google’s Serps Are Becoming Too Cluttered

Despite Google, Bing and Yahoo all clamouring to integrate posts from Twitter and Facebook into their search engine page results (SERPS), new research suggests the inclusion of real-time data is causing confusion among consumers.

A study by digital marketing agency OneUpWeb found that while real-time results may provide an additional opportunity for website optimisation and search engine optimisation, it does not necessarily guarantee a good click-through rate (CTR).

OneUpWeb’s eye-tracking study found that only 55 per cent of the 44 participants were able to “easily find” the real-time results.

And the majority of those involved in the study either did not like or were indifferent to the real-time results.

Further, most participants clicked on the first link that interested them – proving that relevance is key to website optimisation no matter where a result is sourced from.

As well as calling into doubt some of the hype that has been built up around real-time data, the study also poses the question: Are Google’s SERPS becoming too cluttered?

Patricio Robles, writing for the eConsultancy blog, points out that it would be premature to write off real-time search while the market is still young.

However, he notes that the integration of real-time data has changed Google’s results pages from the clean simplicity for which they were once so popular.

While Mr Robles says Google’s SERPs by no means represent the most extreme example of clutter seen on the web, he adds that the site has definitely become slightly ‘messy’.

“Google’s SERPs are still very much usable,” states Mr Robles. “On the other hand, trying to surface news items, tweets, images, videos, etc all on a single page is really, really difficult to do without creating some clutter.”

What is more, the change has not gone unnoticed among Google’s competitors.

Microsoft this week launched a television advertising campaign mocking the “information overload” that accompanies Google’s SERPS.

The billion (£1.32bn) campaign series uses the strapline “Bing and decide”, with Microsoft marketing itself as the so-called “decision engine”.

“People feel overawed by the internet and what they turn up when they are searching,” said Ashley Highfield, managing director and vice-president of consumer and online at Microsoft UK.

He added that he believed Bing met a “real desire” from both consumers and advertisers.

Learning More About Google’s Enhanced Local Listings

admin    Google     About, Enhanced, Googles, Learning, Listings, Local, more

Depending on who’s doing the talking, Google’s new Enhanced Local Listings (currently available only in Houston, Texas and San Jose, California) are either a boon to small businesses with small advertising budgets or the end of organic search as we know it. Here is what all the heated discussion is about.

The Google Lat Long Blog describes it as “a new ads feature in local search that allows business owners to enhance their listings.” Apparently, it is not a matter of “buying position” on the SERP: “When the listing shows up in your Google.com or Google Maps search results, the enhancement also appears alongside it.”

The “enhancement” as you can see in the screen shot is a little yellow flag. Your listing will also have “sponsored” next to it. The enhancement is something you can click on to go to the business’s website, pictures, menu, or coupon. On the screen shot you can see that the flag will take you to the company’s website.There are plenty of people, though, who see this as a slippery slope to paid rankings. Some of them believe that as the program grows, it will become competitive (like AdWords), and the position will be determined by the highest bids. Others think that if the program is nationwide, everyone will pay $25 per month and the enhanced listings will no longer stand out in a sea of little yellow flags.

Then there are those who believe that now Google has its big toe in the door, eventually there will be a more complex structure for price and what it gets you and after people get used to it, paying for real estate on page 1 of the SERPs will have worked its way into the mix without anyone thinking its any big deal. Boom: the end of Google’s organic search results. With AdWords already putting a price on 10 to 20% of the space on each SERP, Google will eventually want the other 80 to 90% to be monetized too. Other conjecture for Google’s nefarious plan include offering something like number one placement with purchase of a “premium” package.

The most likely scenario is that the program will roll out nationwide, everyone will pay $25 for a flag, and therefore nobody’s listing will stand out (except, ironically, maybe the oddball who ranks and doesn’t buy the enhanced listing). Pay for rank? I don’t know. It seems as if Google has an awful lot to lose by doing that. I suppose it is possible that Google thinks it’s so big and dominates search engines so thoroughly that they could pretty much do what they want and get away with it.

But if that were the case, it would make the time ripe for a new or open-source search engine to bust out due to its simple interface and truly organic listings. Or else Google could separate their search into something like “New Coke” (where businesses can buy rank) and “Classic Coke” (where the results are pure and ads are either gone or could be turned off). That would allow those who actually care about relevance and quality to do their thing while the ones that were OK with buying ranking could have their own search universe too.

SEO – Google’s Sandbox Is A Myth

admin    Google     Googles, Myth, Sandbox

The “Google Sandbox” argument has been around for a very long time; it is much loved and loathed by many people trying to do Search Engine Optimisation.

The truth of the matter is Google’s Sandbox does not exist.

People doing SEO who refer back to the “sandbox” as a reason for websites not performing as they should are either naive or are dishonest.

I have recently tested the alleged “sandbox” theory on a number of sites and at every hurdle the sandbox theory failed.

In one particular test I registered a car insurance domain and slapped up a bunch of content. Now, anyone who has been in SEO circles for any amount of time will tell you that car insurance is a highly competitive industry and Google would have most certainly “sandboxed” the site.

However, four months later, the site is on the first page of Google’s search results for a highly competitive search term.

The site is also moving very quickly on an ultra competitive search term that should appear on the first page within a month or two.

Search Engine Optimisers who believe in the sandbox theory all too often blame their own poor performance for why the website is not ranking highly on Google.

Getting a site’s on-page optimisation right as well as building a sufficient quantity of relevant backlinks will get any site to rank well.

Google’s search algorithm can detect if a site has been selling links, this obviously will nullify the effect of the link.

Therefore, if you buy a whole lot of links, there is a chance that the majority of the links will not be passing page rank to your site and the links will probably be wasted.

Google’s also algorithm detects a number of other techniques that search engine spammers use to manipulate the results.

If you want to create a website that performs well in Google’s search engine results, create a site with lots of quality content and get relevant sites with a high page rank to back link to your site. It’s that easy.

The Shot Heard Around the World: Google’s Endorsement of “get Google Ads Free!”

admin    Google     Around, Endorsement, FREE, Google, Googles, Heard, Shot, World

The Shot Heard Around the World: Google’s Endorsement of “Get Google Ads Free!”

My name is Roger Preston, and I am a journalist for various publications in upstate New York, as well as the New England area.

I recently had a chance to interview the fine team of professionals at WebBusinessSecrets.com whose flagship product is entitled “Get Google Ads Free.”

In April of 2007 “Get Google Ads Free” was launched, and the effect was nothing less than equal to “the shot heard around the world!”

Within just weeks people everywhere were talking about it, and other top-notch online marketers were scurrying to sell it as an Affiliate for the company.

But here’s a little insight that 99.9% of everyone the world over doesn’t know:

The Product’s greatest endorser is none other than Google itself!

That’s right. As shocking as it may seem, Google has NO problem with the course that reveals how anyone can get ads on their search engine for Free!

Now, at this point I know you must be curious as to how such a thing is possible, as Google makes its money from the sale of both AdWords (PPCs) and AdSense (where webmasters allow Google to show

their ads on their pages).

One might think that any information that revealed how an advertiser could get their AdWords pay-per-clicks free would be damaging to Google, and therefore Google would not want anyone

finding out about it, right?

WRONG! It seems that the secret system developed by the retired native New York doctor contains an interesting “twist” that while allowing advertisers to eliminate their AdWords costs, it does not reduce a single dollar in AdWords revenue for Google.

In fact, just the opposite!

I cannot give away the secret here because that’s why it’s for sale in the first place.

But I can tell you that with the application of what’s inside “Get Google Ads Free” that:

- Google loses NO money

- Google actually can make even more M0NEY!

- Advertisers gain an instant almost unfair advantage over anyone

not knowing what’s inside “Get Google Ads Free!”

- Advertisers can now afford to outbid their competition!

- Advertisers are not at risk any longer as their advertising budgets no longer matter!

Wow! And this is just the beginning!

Now, where’s the definitive PROOF that Google endorses “Get Google Ads Free?”

I asked this question to company spokesperson and Vice President of Sales & Marketing, Mr Todd Coutrin, to which he responded:

—————————————————-

“We started our launch like we always do with any product online, using Google AdWords to offer our Product.

“We used keywords that contained the word ‘free’ so we anticipated the usual HOLD these keywords usually cause any campaign using them to experience.

“But when our campaign was paused by Google for a tad more time than what we regularly anticipated, then we got concerned.

“I actually placed a call directly to Google at 1-866-2-GOOGLE and spoke at length with a customer services rep who said she’d check into what was happening.

“She returned my call 16 hours later and informed me that due to the specific nature of the Product in question (i.e., “Get Google Ads Free!”) their team at Google secured the product, read it all the way trough, and then realizing it would NOT hurt their revenue but actually increase it, they immediately un-paused and resumed our ads”

—————————————————-

Amazing! They actually got what amounts to a Signed Certificate of APPROVAL from Google itself!

Therefore, anyone who questions the truth or legality concerning “Get Google Ads Free!” need not fret at all.

Yet, the usual “naysayers” seemed to ignore the obvious fact that if Google had a problem with “Get Google Ads Free!” then we all

wouldn’t be seeing all the PPC ads at Google each time we type in

the keywords and phrases:

- free ads

- free advertising

- “Get Google Ads Free”

- free ppc

- free adwords

And so forth!

Yet, there are many very stubborn, even foolish, among us.

To be fair, I must also inform you of those who seem to be out to get the company for sharing their amazing secret with the world.

In what seems nothing more than a ploy to get attention, a UK online firm operated by two wanna-be law students have a Blog that talks the usual trash about the Product.

The Blog’s owner, Rob Scott, talks a big game by claiming the secret system to be nothing short of a scam! He even recklessly throws around the potentially libelous phrase “.con (Ooops, I

meant .com)” as an attempt at childish humor in order to bash the firm’s name.

What’s shocking is that this individual is actually a student of law (at least that’s what he claims) so one would think that he should perhaps check out the facts before proceeding with such careless remarks.

After all, he admits that he “never even ordered the ebook” so how could he truly know one way or the other if it was a valid system – not to mention it is assumed he’s at least reasonably intelligent since (according to him) he got into law school, that he would be able to see for himself the firm’s Affiliates’ ads all over Google, and therefore reason that Google itself is perhaps the firm’s chief supporter.

But stubbornness abounds, I suppose.

Ironically Rob says that the only reason he attacks the firm is because “it’s a no brainer that this must be a scam,” and he got “tired of seeing all those little AdSense ads on his page that people kept clicking on” (which by the way only stood to make him lots of M0NEY!) — yet he accepts donations on his site as a poor, struggling law student in need of paying for his education, and rather than legitimately earn an income from AdSense with an APPROVED Product.

Sadly, Rob actually censors most of his Blog so that others who wish to post POSITIVES concerning “Get Google Ads Free!” can’t even do

so. (But what would you expect from a wanna-be lawyer?)

He even posts what appears to be an actual response by the firm’s lawyer, but which is perhaps nothing more than his own posts

disguised and designed to make himself look better (as anyone can see that the dialogue appears manufactured instead of genuine).

What some people will do to project themselves as “savior to the rest of us” and “the people’s advocate.” How ridiculous indeed.

Anyway, don’t be dissuaded in your decision to build your online business by eliminating your Google AdWords costs, as the course “Get Google Ads Free!” not only reveals precisely how you can do this, but it goes 10 steps further by giving you all kinds of other amazing strategies I can’t even begin to allude to here.

Plus, the e-course comes with countless resources that go far beyond the usual variety of instantly-clickable extra values!

Lastly never forget that even though quite elderly now, Dr Jon Cohen has even set new records finishing ahead of himself by now

having:

- Grossed over $400 Million in revenues!!

- and SAVED over $100 Million in Google advertising costs!!

..all due to his own system!

Talk about putting your money where your mouth is!

So if you’d like to get in on all the action, then go grab this

amazing “BREAKTHROUGH” for yourself only at:

http://www.diyinfoproduct.com/freegoogleads4.htm

As one very famous Internet Marketer said it best:

“This is a weapon that should be in every Internet and Affiliate Marketer’s arsenal and library!”

Get it directly from the good doctor himself!

Interview With Google’s Matt Cutts Cites What Seo Should Focus On. 3/04/2010

admin    Google     3/04/2010, Cites, Cutts, Focus, Googles, Interview, Matt, Should

From the start, Google’s own, Matt Cutts tells SEOs to focus on quality content. Although this interview touched on several points of SEO and social networking, Cutts, along with the rest of google, maintains that quality content is the topic of which to be most concerned. When asked about site speed, page rank, and fresh topics, Cutts replied with the advice ‘that yes, these are factors to work on but they are not critical for the manner in which google’s search engine operates.’ Cutts states that site speed is more a factor of user friendliness and does not affect how a site is indexed because google does not look at site speed when crawling a site. Still, this does not mean site speed is completely useless for SEO as it is an important factor in controlling bounce rate and the average duration of visits. 
    
    On page rank, Cutts states that page rank is important, although not as important as the SEO community thinks. For solidifying this response, Cutts tells us there are about 250 factors on which google’s search engine relies and that page rank should not be considered the most important. On a positive note regarding page rank, Cutts says that people often worry about their page rank falling due to lack of fresh content. He reassures us that this is both a misleading and false idea. ‘Simply because content is not fresh does not mean that it is not or cannot be genuine and informative. Genuine, informative content is what google is looking for most when crawling a site.’
    
    In closing the interview, Cutts answered a few viewer questions regarding SEO scams, google analytics, meta tag placement, and backlinks. In reference to SEO scams, Cutts says to watch out for SEOs who guarantee a top spot on google, implying that he himself could not guarantee such a thing. Another question was about whether or not google rankings had anything to do with google analytics. Cutts’ reply was ‘no, google rankings do not rely on information obtained from google analytics.’ Meta tag placement was also discussed with the viewer asking, ‘will it help to place meta tags at the bottom of a page?’ Cutts stated that meta tags are not considered when placed in any part of the page other than the “head section.” Google’s position on this is to avoid potential spam getting indexed with sites. This is because sites such as news and blogs offer comment areas where spam meta tags would be possible if the standard meta tag placement were different. In closing, a final question was asked about backlinks or inbound links. Cutts’ position on this is that yes backlinks certainly do help especially with rankings but, just like page rank, they are not quite as important as quality content. 3/04/2010 Kenneth Varney  www.seopursuit.com

Goto http://live.webpronews.com:80/ To view the Matt Cutts interview with WebProPews on 3/04/2010

Do This and Own Google’s Top Spots!

admin    Google     Googles, Spots, This

Ranking well on Google takes two things, good content and great links. But it’s not an even split. Because Google assumes only a page with good content would get great inbound links it puts about 70% of the importance for ranking on links and only about 30% on content. That little tidbit alone will put you head and shoulders above all those competitors still messing with META tags and spamming keywords. But if you want a huge advantage over the rest of your competition, keep reading. I’m about to show you how the pros do it and win every time.

Part 1: Perfect Your Anchor Text

So just what is anchor text and why is it important? Anchor text is the clickable word or words that make up the hyperlink. You’ve seen anchor text a million times (the underlined words that are typically blue.) Google figures any words special enough to be used as a guide in a link are extra valuable, which makes anchor text extremely important for you to use properly.

Just how powerful is anchor text? More than most people dream. Try an experiment. Go to Google and search for “click here” (without quotes.) The top match for years has been a page for Adobe Acrobat Reader. So does that Adobe page have “click here” copied 50 times in the text? No. In fact “click here” does not even appear on the page a single time! Does it have “click here” embedded in its META tags. No; again, not even once.

So how can it possibly rank number 1 on Google for a term it never even references? Because of the thousands of Webpages that use “click here” as the anchor text linking to Adobe’s free download of Acrobat Reader.

By the way, did you happen to notice how many pages Adobe beat out for a term they never optimized themselves for? Almost Two Billion! So yes, I have to say anchor text is extremely powerful.

Part 2: Build Linking Consistency

Most people don’t realize that even though http://www.Wikipedia.com and http://Wikipedia.com lead to the same Wikipedia homepage, they are seen as two different links by Google. Let’s take it a step further. If you keep the “www” and lose the “http” you have another link that goes to the same place but is treated as unique by Google.

All that said; be as consistent as possible when requesting links. Find one format and stick to it. One hundred inbound links to the exact same URL is much better than 25 links each, using four different URLs that lead to the same place.

Part 3: PageRank Leads to Page Rank

Google’s PageRank algorithm can make or break your search engine optimization efforts and plays a big part in your eventual Webpage rankings. So PageRank and page rank? Here’s a tip to end the confusion. When you see the single word “PageRank” it is referring to a trademarked name that Google owns. PageRank is a unit of measure that Google developed, and uses to determine the value of a Webpage. When you see the words “page rank” we are merely talking about how a Webpage ranks, or is positioned on a search engine for a given keyword.

So how does it work? A page with a GPR of 6 is considered very important by Google, while a page with a GPR of 0 is not so much. If you get links from pages with high GPRs you will build your own PageRank. If you get links from pages with no GPR, they can still help you but do not lend any additional PageRank credibility.

Higher GPR leads to more credibility with Google and possibly becoming what they consider to be an “authority” which can double your top placements, literally. To see what I mean, search for “cats” on Google (without quotes.) The number 1 match is Wikipedia.com and references furry little felines. The number 2 match is also from Wikipedia but is about a Broadway musical.

So what? Notice how that second match is indented? That means it was not meant to be number 2 and might have actually been number 10 or 16 or more. But since Wikipedia.com is what Google considers an authority, it get’s little bumps like this. Pretty nice huh? And trust me, you don’t have to be Wikipedia to become an authority. Everything you need is in this article. I’ve done it many times.

There are different ways to see a page’s GPR. If you don’t already have it, visit Google and download their “Google Toolbar.” It will show you the GPR of any page on the Web.

Part 4: Use the Best Tools

Last but not least, SEO is like anything else, if you use the best tools for the job your results will be faster, better and longer lasting.

Back in the day, search engine optimization professionals and do it yourselfers had to do everything by hand. It took forever and one simple mistake could mean weeks of work down the drain. Today however, there are plenty of software tools to help get the job done in a faction of the time. Just find the BEST one for what you want to accomplish.

For our particular needs, were looking for an app than can help with linking and build our “authority” status and check ranking progress. Over the past six or so years I’ve used nearly a dozen pieces of software claiming to be the best. Some were pretty good. Others were a waste. The one I most often recommend to my SEO seminar students is SEO Elite (http://www.SEOeliteWeb.com) because it gets amazing results and is one of the most affordable options at $167.

Even if you’re not ready for a tool, you might want to check out the above link and go through some of the video tutorials. They show you how to find “authority” link partners, get special insights on anchor text and how to best spy on your competition.

That’s it for now. Good luck and keep at it!

Big Flaw in Google’s Algorithms

admin    Google     Algorithms, Flaw, Googles

Google’s ability to index new webpages in almost real-time has shown a big flaw in Google’s algorithms. Newly created webpages cannot be ranked because it has little or no backlinks available, so what Google does is to artificially inflates the rankings of the recently-created pages based on historical datas and the few backlinks that were detected.

In cases where by Google detects increasing search volumes for query that wasn’t popular, it assumes that something new is happening around and decides to show more results based on recent webpages.

The most recent example would be last morning where Google celebrates 25 years of TCP/IP and the New Year with its logo. Click on the logo and you will be sent to the search results for [January 1 TCP/IP] and in normal cases, searchers would be shown Wikipedia as the top result.

However, results shown were all brand new webpages (some were spam sites) with page that discuss Google’s logo and quote from Wikipedia. Guess who is on the top of results? It is a newly-created blog with a keyword-rich subdomain: january-1-tcp-ip.blogspot.com and a specifically-optimized title: “January 1 tcp/ip”. More than obvious, this blog tried to take advantage of Google’s logo and succeeded in his act.

As we can see [january 1 tcp/ip] was the “hottest” query for December 31 2007 in the US and continues to be very popular today.

It seems that Google is unable to provide relevant results when faced with an increasing amount of search volumes for a “unpopular query”. This strongly reflects the flaw in Google’s algorithms and proves to be a continuing problem in the future.

On Google’s Franchise (and McCormick’s)

admin    Google     Franchise, Googles, McCormick's

Google has a competitive advantage. In fact, one might even say it has a franchise in web search. I wouldn’t say that. I mean, Google does have a franchise; but, it doesn’t have a monopoly on web search and never will. There are real problems with Google’s model that are often overlooked. It does a poor job of finding certain sites that are difficult to describe in keywords. For this reason, there may still be a market for web search in the form of specialized niche directories and in some of these “social search engines” (e.g., Stumble Upon) for many years to come.

I’m not suggesting any of these services will be as successful as Google; I’m sure they won’t be. I am simply pointing out that there is a difference between a need and the means by which that need is satisfied. Even as the dominant search player, Google will only have a franchise on the means (keyword search); it will not have a franchise on the need (finding stuff on the web). Also, Google can not, at present, rightly be called the dominant search player. There is no dominant player in search. Google is the leading search player. It is also the catalyst for many changes in search. But, it is not yet the dominant player in search the way McCormick (MKC) is the dominant U.S. spice producer.

Looking at McCormick’s franchise is actually a pretty good way of evaluating Google’s. Why do I say McCormick is the dominant player (domestically) in spice, but Google is not yet the dominant player in search? There are a few reasons.

McCormick has a 45% share of the U.S. retail spice market. Its closest competitor has a 12% market share. We may differ about exactly how the web search pie is carved up. But, I think we can agree that Google’s share of the market is less than 45%, and that at least two of its competitors have a share of the market greater than 12%. So, Google’s position differs from McCormick’s in two material respects (already). Google has a smaller slice of the pie, and the search market is less fragmented than the spice market.

The spice market is an upside down funnel. The few producers are at the top. They feed their products through three distribution paths: retail, industry, and restaurants. In each case, the shape of the upside down funnel remains intact, because the widening happens at the very end. The ultimate consumer of McCormick’s product doesn’t get to choose from all available spices. His choice is always indirect. He picks a grocery store, a food product, or a restaurant. Then, must choose from the spices that particular supermarket chooses to carry, or the restaurant he frequents chooses to use (and/or make available).

In search the story’s a little different. There is still something of an upside down funnel shape in search. Although, it is less pronounced than it was a few years ago. Search results are fed through dependent sites that searchers visit. But, it is the searcher who chooses the dependent sites. A few of these dependent sites account for a large part of all searches. That is very different from the spice market, where no supermarket or restaurant chain accounts for a large part of all spice consumption – none even comes close. So, the searcher has a much bigger role in choosing his search provider than the spice consumer has in choosing his spice provider. Even though it is true you are sometimes searching without knowing Google is the search provider, the situation is nothing like it is at McCormick. When eating a meal you aren’t thinking about McCormick. Quite often, however, you are using a McCormick product. Whether it was in that package of spices you used to cook a meal at home, or in that manufactured food product, or in the dish you ordered at the restaurant, you are a consuming a McCormick product.

What matters as far as the investor is concerned is that the ultimate consumer of McCormick’s product rarely makes an active, unfettered choice to consume that product over all other competing products (or even many competing products). The closest he comes to making such a choice is at the supermarket; though even there, the decision of how much shelf space to allocate to each company’s products was made for him. To use Google, the first time searcher must make an active, unfettered choice.

Finally, there is the matter of infrastructure. This consists of two parts: production and distribution. McCormick has an existing production infrastructure which is helpful as far as costs are concerned, but isn’t especially valuable. It could be duplicated by a new entrant with deep pockets. McCormick’s distribution infrastructure is almost impossible to duplicate. It is worth far more than it cost McCormick to create it. Prying McCormick’s customers (situated at the narrow of that inverted funnel) away from the company’s products would not be easy. This distribution infrastructure gives solidity to McCormick’s spice franchise in the U.S. In some instances, it will also help McCormick aboard (as some of the company’s customers are expanding globally and will be inclined to stick with McCormick in their overseas operations).

Google’s production infrastructure (the algorithm and the index) is easy to duplicate and will become even easier to duplicate in the future. There isn’t much of a barrier to entry here. Google may currently offer the best search service around, but there is no reason to believe this will always be the case. Distribution is very often the most valuable part of any franchise (it is usually the part that is hardest to duplicate).

So, the natural question is: in the world of search, if you build it will they come? Will the best search engine always attract the most searchers? Probably not. That’s good for Google, because it won’t always be the best search engine. Google has a great brand. Whatever value is in Google comes from that brand. That brand is what will keep searchers from flocking to the inevitable newer, better search engine.

All of Google’s revenues are ultimately dependant upon attracting searches. Getting those searches requires two things. First, millions of people must make the active, unfettered choice to search Google. Then, those millions of people must keep searching with Google. The brand is the key to step one. The service is the key to step two. Search customers are sticky. But, they probably aren’t as sticky as we think. It’s very easy to take immediate action on the web (just click a link). Switching away from Google isn’t like switching away from Windows.

That leaves the brand. True, when you think search, you think Google. But, is that brand worth $120 billion? No – and neither is Google.

Google’s PR 0 And Link Exchange Difficulties

admin    Google     Difficulties, Exchange, Googles, Link

With your brand new, professional looking website up and ready for the masses, using link exchanges can be a powerful way to drive high quality traffic to your website and provide useful content for your readers. Unfortunately, having a newly built website creates a number of hurdles you must cross before reciprocal linking becomes an easier process. Learn to spot these roadblocks up front and you will break through the PR 0 barriers.

Why do I have a PR of 0?

Google Page Rank (PR) is given to websites approximately once every quarter to determine their level of importance on a scale of 1-10. Many factors determine PR, most of which Google keeps very secret. It is during this time when Google has yet to rank your website that you will show a PR of 0 in the Foxfire Google toolbar.

Why Does a PR of 0 Matter?

One aspect of backlinking to websites that greatly affects your PR is the quality of the pages you are linked to. For instance: linking your car parts website to ten dog grooming websites will not give your PR much of a boost due to lack of relevance, but if you link to several websites that are also automobile related, it will send your PR in the right direction.

Many webmasters look at the requesting website’s PR before they will complete a link exchange fearing that a low PR will bring their website page rank down. Though this is not really the case, it is a hurdle you must cross.

What to do about it?

Unfortunately, the PR of 0 will not change until Google updates their page ranks, but you can push through the next few months by doing the following:

1. Run the numbers. There are several tools available to help lessen the burden of manually searching for link partners. I suggest using one of these to help find a large pool to start from. Set a goal to send a determined number of link requests each day. I generally look for 50 matches, sort quickly by web title for relevance and apply to the link exchange forms that match my content. Even if you only get one response a day, you are still building quality reciprocal links.

Note: If you see they have a PR restriction, honor it and put them in a category for the future.

2. Build relationships. If you know a Webmaster with a site relevant to yours, send a personal note requesting a link exchange. Many website owners are willing to help out if they know the quality of the site.

3. Build one-way links by sending out articles, posting in newsgroups or by building a profile on high traffic sites such as MySpace. Commenting in newsgroups or on high traffic sites and adding a comment about your website in your signature file (making sure the link is active) gives you backlinks to your website from those pages.

Having an initial PR of 0 is a reality all new webmasters must face, but if you forge ahead, building a high quality link exchange network, you will be pleasantly surprised when Google makes it’s page rank updates. Don’t be discouraged and don’t give up. Soon you will be in a position to easily gain reciprocal links to other websites with content your readers will value. This will give you both a steady stream of targeted traffic from your partner sites, and a high quality, content rich website as well.

Google’S Actual Website Submission Form

admin    Google     Actual, Form, Googles, Submission, Website

You may or may not have heard people claim they can get listed in Google in only 24 hours. It seems that nearly 100% of the people you run across in forums act like in order to get indexed by Google in 24 hours is some miracle feat that can only be accomplished by doing some “top secret” marketing tactic or advanced search engine optimization strategy.

Well, the truth of the matter is… Getting listed in Google in under a day is quite easy! First, let’s define what “getting indexed by Google” means… Let’s say that you create a brand new website

The reason no results appear is because our website is new and it’s not “in Google’s index” yet. If you’re not in their index, your site can’t be ranked by them because they don’t know your site exists… So, in order to rank in Google, you must first get into their index. Once your website is in there index and you do a search like we did above, you’ll see the screen below.

Notice your website title, description, and URL now appear… This website has been indexed by Google.

Ok, now that we’ve got that out of the way, let’s talk about what NOT to do when trying to get indexed by Google. For more details you can login to www.instant-adsense-dollars.com. This drives me absolutely crazy when I see people doing this, and is actually what I did at one time as well.
This is Google’s actual website submission form. They state that you can use this form to submit your website to their index of websites and it can take up to 6 weeks for your website to be placed into their index. I don’t know about you, but 4 weeks is a heck of a long time to just wait for your website to be placed in their index rotation, let alone get a top ranking!

You should NEVER use this form, or any other of the top search engine’s submission forms for that matter. These search engines include Yahoo, MSN, AltaVista, and Alltheweb.

So, how do you get your website indexed within 24 hours? Let’s stick with our weight loss website for now, and I will take you through the steps you’ll need to do to get indexed by Google in less than 24 hours, guaranteed? Go to Google and enter the broadest keyword you can think of that’s related to your website. In our example, it will be “weight loss”. Once you’ve done this, you’ll see a list of Google results? Browse through each website and pay particular attention to the Google Page Rank of the website.

Note: Remember, Google Page Rank is measured by the number of websites and the “importance” of those websites that link to your website. In general, the more websites that link to your website, the higher your Page Rank will be.

So, as you’re looking at these top ranked websites for the search term “weight loss”, you should try to find websites with a Page Rank of 5 or higher. Once you’ve found several websites like this, you should check and see whether or not they have links pages. For more details you can login towww.adsense-income-exposed.com .Usually you’ll see links from their index pages that say (resources, links, related sites, etc.) Now, you need to search their website for their contact information or information on getting a link from one of their high Page Rank WebPages.

Once you find their contact information you should send them an email asking if they will link to your website in return for you linking back to their website. If you do this correctly and professionally, they will respond and will place a link on their website to yours. If you can manage to get 1 PR5 website to link to your website, you will be indexed by Google in less than 3 days. If you can get 1 PR6 website to link to you, then you will be in Google’s index in less than 24 hours!

Sometimes persuading the higher page rank websites is pretty tough, especially if your website is brand new, but there’s another option you can pursue and that is … Purchasing links from high Page Rank websites. The easiest and fastest way to do this is to visit 1 of the many link purchasing websites. Here are a few of the better ones that I personally use on a regular basis. I’ve listed them in order of which I view as the best. Many times you can purchase 1 PR7 link for a 1 month time period for, say, $150. After the month is up, there is no need to renew because you are already in Google’s index! So, basically by paying a 1 time fee of $150 you can be indexed by Google within 24 hours, with no work on your part.

Something else that I will typically do with new websites, is I will always link my older, higher Page Rank websites to my new websites. If you already own 1 PR5 or 6 website, then place a link on the index page of that PR5 or 6 website and point it to your new website. Leave the link there for 1-3 days and you’ll quickly see your new website in Google’s index! Once you’re in the index, you can remove the link from your higher Page Rank website.